Become An Affiliate Marketing Guru With These Powerful Marketing Tips
Affiliate marketing may seem complex and tricky to the uninitiated, but once you learn the ropes, it can be incredibly profitable. Don’t be overly concerned. These tips will help you avoid the pitfalls.
It is vital that you or your affiliate partners do not use this process. This may just cause irritation to your site visitor. The most negative consequences being viruses or tracking chains.
After you have established yourself, you need to consider asking your affiliate program for more money. If you have proven yourself with enough sales and effective marketing, then it will be in the best interest of the program to keep you and grant you a raise.
Sending emails is a great way to communicate about tasks that need attention, but it can also waste time. If you condense the points included in the emails into an easy to read text document, you’ll end up bettering your productivity. Referring to a single document will increase productivity.
It is important to value quality over quantity, when you are marketing your products online. Quality is always good, but not all quality products are also extremely popular. On top of that, you run the risk of facing still competition. You may have difficulty turning a profit.
Be honest about being engaged in affiliate marketing. Disclose your affiliations from the beginning, and use general terms to describe the goal of your site. If your site visitors feel you haven’t been honest about making money as an affiliate, they can simply ignore your link and go right to the merchant’s site.
Build up trust with your readers. Readers who like the content you provide will research your company, and they are more likely customer candidates.
It’s imperative to have access to real time statistics. The number of visitors and amount of any purchases is made available to you instantly.
One highly effective affiliate marketing tactic is to put deadline stipulations on purchases. When customers see that the product is only available for a limited time, they may feel a need to buy now before the deal goes away. This tactic is a time tested and proven way to boost sales.
To realize as much profit as possible with affiliate marketing, make your product reviews highly engaging; include screen shots, videos and whatever else you can use to showcase the items. Multimedia will help more people become motivated to purchase the product you’re offering. Also, play to people’s love of technical details. Give plenty of specifics in your reviews so people can be confident about your product.
The material you create to advance an affiliate marketing program, must strive for a thoroughly positive language and tone. Avoid using phrases with a negative connotation. g.
If you use pop-up ads on your website, switch and use pop-under ads. Pop-ups are frequently blocked and therefore never viewed. Research indicates a higher rate of response for pop-under ads.
It is important to realize that not all 100% commission programs are scams. It may be easy to reject these programs and classify them as scams, but be sure to take time to read the details. Often, companies pay you 100% on the sale upfront, but will have subscription profits as their own motivation. This can really pad your pocket, so be on the lookout for it.
Don’t get too satisfied once you start making money. Your job at that point is to figure out how to keep making more. Keep your sights set on bigger things and higher goals. Creating more blogs or websites can be an avenue for even more money. Make sure you keep working.
A good approach to marketing your site might be to offer an online promotion, with prizes and gifts given out. This can result in return visits from potential buyers, who may encourage other people to visit your site if the contest you are holding or the prize you are offering is highly appealing.
A pay-per-sale affiliate program can be a risky plan. However, for people who can make it work, it’s a lucrative method. Always spend enough time researching the affiliate program to find out if it is right for you before you sign up.
Joining an affiliate marketing forum or group is a great way to learn new marketing tips and strategies. These communities can be found through an internet forum or group, and are filled with others sharing codes, ideas, any new programs that have brought them success, new graphic ideas and can also help to answer questions that you have.
Contrary to popular opinion, it is clear that affiliate marketing can be a simple process. Though it requires study and hard work, plus reaching out to a network, the benefits to your business will make it worthwhile. These helpful tips will improve your understanding of affiliate marketing.
Tips You Can Use To Get Ahead In Affiliate Marketing
Affiliate marketing programs get so many people interested in them because they look easy and inexpensive. Affiliate marketing does not require handling, shipping, or even interaction in many instances. You will in fact have to do some work if you want to make money using affiliate marketing.
This fact is something that you and your associates should not take advantage of. Cookie stuffing will irritate your readers. This method can break the chains of affiliate tracking and it can also spread viruses.
To make your affiliate marketing programs pay off, you should maintain only the most profitable affiliates. You should submit your affiliate partnerships to a regular and thorough performance review. Never be afraid to cut ties with an affiliate that doesn’t make you any money, and go with someone who is more profitable.
Marketing the most popular affiliate products on the Internet may not be the best idea. You want to support quality products; remember that popularity does not necessarily equate to quality. You are going run into a lot of rivals if you pick something that is wildly popular. Therefore, it may be hard to make money.
Many affiliate marketers overdo it. These affiliates spread themselves so thin that they can’t be competitive in this fast paced world. This isn’t realistic, however. Maximum results don’t exist, so there’s no need to strive for them. Taking your time and implementing the right approach for you is always the best way to go.
Text services are a great way to help affiliates earn commission. This text service is quite new; however, multiple affiliates use it as a way of informing their customers about new affiliate offers and products.
Know your target audience when choosing affiliates. By doing this, your audience will feel more appreciated and you will get more traffic to your site.
You should consider paying a little bit for advertising, it could work for you. These ads target surfers that have already shown an interest in your topic so they are more likely to visit your site.
You need to be quite aware of who your target audience is in affiliate marketing. Your job is to meet the demands of your audience. Knowing why people choose to do business with you can be very helpful. What pages are they spending time reading?
Lifetime commission affiliate programs are few and far between these days. They should still be sought out since they could offer great rewards, though. Affiliates bay marketers a commission of any sales that the marketers generate for the affiliate. Usually, the customer must buy relatively quickly for the affiliate to earn his commission. These commissions are what causes them to be prosperous.
In order to be a success in affiliate marketing you have to stay on top of what is current at all times. Keep up to date with all the products and services that the affiliate programs you belong to offer. Consistently implement new tools to improve usability, and make your ads visually appealing to the readers.
Resist the temptation to saturate your website with excessive banner ads. Not only are you going to diminish the quality and looks of the site, but you will scare people off and come off too pushy and unprofessional. Make sure that your site has enough content and that your banners are appropriately placed.
Not every company that says they offer 100% commission is a scam. Before you completely ignore this opportunity, read the details. Some companies will pay 100 percent commission on up front sales while retaining the profit from subscriptions for themselves. Such opportunities may still hold promise for you so it may be worthwhile to look into them.
You need to verify that you will get profits from every type of sale an affiliate company offers before you go and sign up. Is the company able to not only track online orders, but phone, mail and faxed orders as well? Be sure you are getting a commission on every single order.
Instead of striking out into new territory, sell popular products. You may not want to go with very popular products because of intense competition with established businesses. However, it is easier to convince customers to buy a product that is already popular, than to try and find a solid customer base for an unpopular product. Additionally, there are lots of clients waiting to make purchases in popular markets. In order to succeed, you need an original marketing strategy that will differentiate you from your competition.
You should push yourself hard by looking for new ways to improve your income stream even more. Always keep your goals high and work hard on a daily basis. You may be frustrated when you first start, but if you keep at it, you’ll be extremely happy with the results.
If you were on Twitter on April 22, you might remember this article.
“Sorry Not Sorry, My Parents Paid For My Coachella Trip,” boldly declared a post on the Odyssey, a popular publication that crowdsources articles from unpaid college students.
The post reeked of privilege, with the purported author, Kaycie Allen of Syracuse University, writing that she’s “sick of being made to feel guilty about the luxuries I’m given.”
There was even a mention of owning a dolphin.
@JordanUhl I have never once heard the argument that people make fun of Coachella-goers because their parents buy their tickets
But just as quickly as it went viral, the story started unraveling.
People reverse image-searched the header photo and found out it was actually of an Instagram influencer.
Some searched a Syracuse University directory and found there was no one by the writer’s name going to the school.
The following day, a note was added to the post, saying the piece “is intended to be a satire of an experience at Coachella.”
And a few days after that, the entire post was removed.
In its place was another note:
“Odyssey is a platform for real people to share authentic ideas,” the note read.
“It has come to our attention that the creator of the article originally featured on this page may have joined Odyssey using false information, violating our terms of service.
“After multiple attempts to engage with the creator and verify the information as true and correct, this content has been removed,” it said.
The Odyssey did not immediately respond to a request for comment from BuzzFeed News.
It was Chris Spies, a 28-year-old man living in Los Angeles, BuzzFeed News has learned.
Spies told BuzzFeed News he first became interested in the Odyssey in March, when a post titled “You May Have Worn The Prom Dress With Him, But I Get To Wear The Wedding Dress” was met with viral backlash.
“That was one of the most insane things I’ve ever read. It just kind of blew my mind,” Spies said.
“And the more and more I looked into the Odyssey Online, the more kind of upset I got at their whole way of doing things.”
Spies was particularly bothered by the site’s notorious reliance on clickbait, sourced mostly from college-aged women who receive minimal editing and bear the brunt of the internet outrage cycle.
Also, Spies said he enjoys writing from the perspective of made-up characters, and he thought the Odyssey would be the perfect platform to try out a new one.
“I think it’s a really fun way to practice writing and working in different voices, and I saw the Odyssey as great potential to do that,” he said.
The Odyssey divides itself into “communities,” typically based around colleges, though nonstudents in the area are also allowed to contribute.
Each community includes an editor-in-chief and several unpaid, college-aged contributors as well as a full-time paid editor in the company’s New York office.
Spies applied to join the Syracuse community since he previously went to school there.
Getting approved was even easier than he thought it would be.
“All I did is create a fake Gmail account,” he said.
“They didn’t ask for any writing samples or any proof of any kind.
“The community spoke to each other through GroupMe, a group messaging app.
Contributors would share their weekly pitches in the group, which editors would “heart” to approve, said Spies.
Despite professional staff being involved, Spies said his post was published “without editing at all.”
“It was purposely terribly written, both grammatically and attitude,” he said.
“There’s no reason that article should’ve ever seen the light of day.”Spies had big dreams for Kaycie Allen.
He originally hoped to write for the site for six months to a year, fully forming a character “that was completely unlikeable and easy for the internet to hate.”
“The Odyssey had no idea it was fictional,” he said.
“But what ended up happening is it blew up way too fast.”Spies said contributors were required to post their articles on social media — even giving the Odyssey access to tweet from their own accounts through an application — so he quickly made a Twitter account for “Kaycie.”
The newness of the Twitter account made a lot of internet sleuths suspicious that Kaycie wasn’t who she said she was.
“I didn’t really think that I’d have to cover Kaycie’s tracks that much online,” he said.
“I wasn’t expecting Twitter to turn into detectives.”Once it became clearer that something fishy was going on, Odyssey editors added the line about it being satire — without consulting him, he said. That’s when he knew it was all over.
“When I knew the jig was up and I’d been found out, I blew up in the GroupMe account,” said Spies.
“I said, This is outrageous; I’ve been backstabbed.”
An editor asked him for his Syracuse University email to prove who he was.
He gave one, which obviously didn’t work.
Then, one of the team’s professional staffers emailed him asking to video chat, which he declined — “I said I’m embarrassed of my face, whatever that means,” said Spies.
The staffer said that, as per the site’s terms and conditions, the post could be removed from the site if they were unable to determine it to be true.
Through all of this — and even still — Spies kept the Twitter account going, responding to Kaycie’s haters and fans.
“The Twitter has just become performance art at this point,” he said.
Finally, on April 27 — just five days after Kaycie’s editorial debut — Spies received his last communication with the Odyssey from the website’s main email address.
“As you know, Odyssey is a platform for real people to share authentic ideas,” said the email.
“While we respect our creators’ unique opinions, we have reason to believe the account associated with this email address was created using false information, violating our terms and conditions.
“The email, which was signed “Odyssey Staff,” asked him to participate in a video call by the end of the day.
“If Odyssey is unable to verify the information associated with this email address by this time, the article and the associated account will be deactivated until the requested information is provided,” the email said.
Spies did not respond to the email. Shortly after that, the post was taken down.
(He has since restored it on his own website.)Spies said he still can’t believe so many people thought the article was real.
“A lot of people believed it because I think they just wanted to believe it,” he said.
“They really needed to be outraged at this thing.”
Julia Reinstein is a reporter for BuzzFeed News and is based in New York.
Contact Julia Reinstein at email@example.com.
Having a social media policy for your business is the best way to make sure your employees know how to act on various channels.
It can also help stave off legal or security problems.
In this guide you’ll find the tools you need to create a social media policy and put it in place across all your channels.
We also provide a few good examples of policies from recognizable brands.
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite.
A social media policy outlines how an organization and its employees should conduct themselves online.
It helps safeguard your brand’s reputation and encourages employees to responsibly share the company’s message.
But, because social media moves fast, policies that are too rigid can be ineffective in a changing situation.
Think of your social media policy as a set of guardrails, rather than train tracks.
It should be considered a living document. Ongoing updates will be necessary.
But it doesn’t need to be an unreadable brick either.It can be as simple as this three-pager from Adidas.
The goal is to provide employees with straightforward guidelines that are easy to follow.
Even if your business is already established on social media, it’s never too late to draw up a policy to help guide decision making as you go forward.
If you’re just building that presence now, then even better. A good policy will be even more effective if it’s implemented right away.
The most pressing security threats vary from industry to industry.
For example, in its social media policy, the Los Angeles Times warns employees, “The social media network has access to and control over everything you have disclosed to or on that site.
For instance, any information might be turned over to law enforcement without your consent or even your knowledge.” For a company that relies on its ability to protect its sources, social media can be a dangerous tool if used inappropriately.
Your policy should also explain what an employee must do if they accidentally put the company’s reputation at risk, or if they fall prey to a malicious attack.
With clear guidelines, companies can help employees understand how to use social media to promote the brand.
Use your social media policy as an employee advocacy tool.
Outline best practices for sharing company content on social, as well as commenting online—and when not to engage.
For example, Gap tells its employees to cool it around controversial subjects.
“Be careful discussing things where emotions run high (e.g. politics and religion) and show respect for others’ opinions.”
It also warns them against engaging with negative comments, posting confidential information about the company, or talking about internal strategies.
An employee advocacy tool like Hootsuite’s Amplify makes it easy for employees to share pre-approved social media content.
This reduces risks to your company and ensures everything is accurate and on-brand.
If you have public-facing employees, you also need to make sure they are aware of any brand standards.
For example, you may want your employees’ Twitter handles to include a reference to your brand. Or you may want to have certain requirements of those who do.
At Hootsuite, we encourage employees who interact with the public on behalf of the company to create a Twitter handle using this naming convention: @Hoot[individual’s name].
This makes it easy for customers to identify Hootsuite employees and engage with them.
This part of your social media policy should also address proper use of images, video, and other media.
If your business calls for social media images that are consistent with your brand, you need to outline these requirements in your policy.
Break your social media policy into two areas:
While there is overlap between the two areas, there are aspects of both that may need specific detail.
Separating them will help keep your policies clear and easy to follow.
This section should outline your company’s expectations for appropriate employee conduct on social media.
For example, many policies ask employees not to swear or state controversial opinions when posting about the company.
This section might include instructions on:
After the 2017 Boston Marathon, Adidas stole the spotlight in the worst possible way. An employee sent out an email saying “Congratulations, you survived the Boston Marathon.” Theevent that had been the target of a horrific terrorist attack just four years prior.
You can bet within minutes of that email, meetings were called to discuss how to respond to the inevitable social media backlash.
Having a plan in place ahead of time, and knowing who handles what, is key to responding effectively in a crisis.
In this section, define who is responsible for specific social media governance tasks.
Start by creating a table broken into two columns.
The first column should define a specific social media responsibility, such as brand guidelines.
The person responsible for governing that responsibility should appear in the second column.
Social media roles and responsibilities to assign might include:
There are a lot of legal risks involved with social media.And working fast across large teams can amplify those risks.
Your social media policy should provide clear guidelines for handling any areas of potential concern.
Those legal risks vary from country to country, so do your research and get legal counsel.
Some topics that this section should cover are:
Social media can be a potent tool for scammers and criminals.
From phishing scams to ransomware attacks, social media security risks are all too common.
Companies must be hyper-vigilant when it comes to protecting their online presence.
Social media policies can help safeguard against such risks by making employees aware of the threats, how to avoid them, and what to do should an attack occur.
Your policy should provide guidelines on how to:
When public mistakes happen, the first line of defense for the affected company is to point the finger at the employee who went rogue.
After all every employee is responsible for what they publish online.
But to avoid embarrassment in the first place, remind your people to exercise caution and common sense.
Whether they’re posting on behalf of the company or on their personal channels, it’ll be the company’s reputation that suffers.
This policy should be crafted with employee participation.
This will help ensure all your bases are covered and that everyone buys into the program.
It should be an ongoing process.
Focus on the big picture.
Social media changes all the time, including which networks are the most popular and how they’re being used.
Don’t get too caught up on providing specifics for each channel. Instead, provide guidelines that are as universal as possible.
Don’t discourage use.
The language and content of your policy should be designed to encourage employees to be active on social and champion your brand.
They’ll be on there anyway.
Two thirds of Canadians and Americans are on at least one social network.
Avoid creating a document of DON’Ts.
Instead, give your employees the tools they need to keep out of trouble and harness the potential of social media.
Hootsuite makes it easy to protect your brand across all social channels.
From a single dashboard you can easily manage permissions, approve posts, edit messages, take advantage of compliance and security tools, and more.
Jimmy is a Yellowknife-based journalist working with the CBC and The Narwhal.
His work has been featured in all of Canada’s national newspapers, and magazines like Canadian Geographic, VICE, Hakai Magazine, and Maisonneuve.
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Jobs faced many obstacles to get Apple and Pixar off the ground.
But he had a unique way of crafting his own reality, a “distortion field” he’d use to persuade people that his personal beliefs were actually facts, which is how he pushed his companies forward.
He also used a blend of manipulative tactics to ensure his victories, particularly in boardroom meetings with some of the most powerful company executives in the world.
Many consider Jobs a genius, and everyone can learn a thing or two from his tactics.
Here, we teach you how to get what you want — whether that’s in your career, or in your life in general — using examples from Jobs’ life, many of which were detailed in Walter Isaacson’s biography of the Apple cofounder.
Pitching was a key part of Jobs’ repertoire, and it should be part of yours, too.
The process of selling — yourself, or a product — is the key to getting others to buy into your ideas.
Before Apple launched iTunes in 2001, Jobs met with dozens of musicians in the hopes of corralling record labels into going along with the iTunes plan.
One of the people Jobs pitched to was prominent trumpet player Wynton Marsalis.
Marsalis said Jobs talked for two hours straight.
“He was a man possessed,” he said. “After awhile, I started looking at him and not the computer, because I was so fascinated with his passion.”
He also pitched ideas to his ad team with a similar passion to “ensure that almost every ad they produced was infused with his emotion.”
The resulting commercials, like the “1984” ad and the iPod silhouette ads, helped Apple become much more than just a computer company.
When Steve Jobs returned to Apple for his second stint in 1997, he immediately got to work trying to invigorate the company he started, which was suffering from too many products and too little direction.
Jobs summoned Apple’s top employees to the auditorium, and, wearing shorts and sneakers, got up on stage and asked everyone to tell him “what’s wrong with this place.”
People would buy into Jobs’ ideas because he was always earnest about what he said.
As he later told his biographer (emphasis ours): “I don’t think I run roughshod over people, but if something sucks, I tell people to their face. It’s my job to be honest.
I know what I’m talking about, and I usually turn out to be right.
That’s the culture I tried to create.
We are brutally honest with each other, and anyone can tell me they think I am full of s–t and I can tell them the same… That’s the ante for being in the room: You’ve got to be able to be super honest.”
Steve Jobs had an incredible work ethic.
Jobs told his biographer that when he returned to Apple in 1996, he worked from 7 a.m. to 9 p.m. every day, since he was still also leading Pixar’s operations.
He worked tirelessly, and suffered from kidney stones.
But he insisted on motivating both companies by consistently showing up and pushing people to make the best products possible, and they respected him for it.
Whether they’re working for you, or you’re working for them, people continually seek approval for their actions — so they respond very well to affection.
And if you keep giving it to them, they’ll eventually crave it from you.
From Isaacson’s biography (emphasis ours):
“Jobs could seduce and charm people at will, and he liked to do so.
People such as (former Apple CEOs) Amelio and Sculley allowed themselves to believe that because Jobs was charming them, it meant that he liked and respected them.
It was an impression that he sometimes fostered by dishing out insincere flattery to those hungry for it.
But Jobs could be charming to people he hated just as easily as he could be insulting to people he liked.”
Bud Tribble, a former Mac engineer, had this to say in Jobs’ biography (emphasis ours):
“Just because he tells you something that is awful or great, it doesn’t necessarily mean he’ll feel that way tomorrow.
If you tell him a new idea, he’ll usually tell you that he thinks it’s stupid.
But then, if he actually likes it, exactly one week later, he’ll come back to you and propose your idea to you, as if he thought of it.”
An example: When Apple decided to open retail stores for its products, Jobs’ retail SVP Ron Johnson came up with the idea of a “Genius Bar,” which would be staffed “with the smartest Mac people.”
At first, Jobs called the idea crazy.
“You can’t call them geniuses. They’re geeks,” he said.
“They don’t have the people skills to deliver on something called the genius bar.
” The next day, Apple’s general counsel was told to trademark the name “Genius Bar.”
When it came to making new products, Apple rarely considered studies, surveys, and research.
It was also rare for a major decision to take several months; Jobs tended to get bored easily and was quick to go with his gut.
In the case of the first iMacs, Jobs immediately decided Apple would release the new computers in a rainbow of candy colors.
Jony Ive, Apple’s chief of design, said “in most places that decision would have taken months.
Steve did it in a half hour.”
On the same computer, iMac engineer Jon Rubinstein tried to argue that the iMac should come with a CD tray; but Jobs detested CD trays and he really wanted a high-end slot drive.
On that particular decision, Jobs was wrong — burning music could only be accomplished on CD trays, and as that trend took off, the first round of iMacs were left behind.
But since Jobs was able to make quick decisions, the first iMacs shipped on time, and the second-generation desktops included the CD drive that could rip and burn music, which was the necessary peg Apple needed to launch iTunes and the iPod.
“If something isn’t right, you can’t just ignore it and say you’ll fix it later,” Jobs said.
“That’s what other companies do.”
Jobs insisted that Disney give the reins back to Pixar, and in the end, Woody became a very likeable and thee-dimensional character (no pun intended) in “Toy Story,” which went on to be a monumental success.
Another example: When Jobs was designing the first Apple Store, his retail VP Ron Johnson woke up in the middle of a night before a big meeting with an excruciating thought: They had organized the stores completely wrong.
Apple had previously organized the stores by the types of products being sold, but Johnson realized Apple needed to organize the store based around what people might want to do with those products.
Johnson told Jobs his epiphany the next morning, and after a brief eruption from Jobs, the Apple CEO told all who attended that day’s meeting that Johson was absolutely right, and they needed to redo the entire layout, which delayed the planned rollout by 3-4 months.
“We’ve only got one chance to get it right,” Jobs said.
Jobs often saw the world through binary terms: “A person was either a hero or a bozo, a product was either amazing or s–t.”
He wanted Apple to be a company of “A players,” which meant regularly cutting B and C players, or pushing them with great fervor — bullying them, to some extent — to become A players.
Before Apple launched the Macintosh, one of the engineers charged with building a mouse that could easily move the cursor in every direction — not just up/down and left/right — told Bill Atkinson, one of the early Apple employees who developed graphics for the Mac, that there was “no way to build such a mouse commercially.”
After Jobs heard about the complaint over dinner, Atkinson arrived at work the next day only to discover Jobs had fired the engineer.
The first words said by the engineer’s replacement were, “I can build the mouse.”
Jobs did not like overly complex issues, especially if they required him to make accommodations. So on occasion, he would become totally aloof. As Jobs’ biographer Walter Isaacson said, “Jobs would go silent and ignore situations that made him uncomfortable.”
Jobs used this tactic, which was extremely effective, on several occasions: When Apple’s then-CEO Gil Amelio asked what role he wanted to play in the company after he rejoined via the NeXT acquisition — Jobs couldn’t say “I want your job,” after all — and when he wasn’t sure how to deal with his estranged daughter Lisa.
Chrisann Brennan, the mother of Jobs’ daughter Lisa, described this tactic to Jobs biographer (again, emphasis ours):
Success usually tricks people into thinking they can stop working; Jobs had a much different point of view. When his big bet on Pixar paid off, and the company’s first movie “Toy Story” was a huge success with critics and the box office, Jobs decided to take the company public.
Investment bankers said it couldn’t happen, especially after Pixar had hemorrhaged money for five years prior. Even John Lasseter, Pixar’s creative head, told Jobs he should wait until after Pixar’s second film. But Jobs insisted.
“Steve overruled me and said we needed the cash so we could put up half the money for our films and renegotiate the Disney deal,” Lasseter told Jobs’ biographer.
And that’s exactly what happened. Pixar held its IPO one week after “Toy Story” opened in theaters, and it was a wild success: It exceeded Netscape as the biggest IPO of 1995, and more importantly, it meant Pixar no longer needed to be dependent on Disney to finance its movies. Suddenly, Disney, with its flailing animation department, needed Pixar, instead of the other way around.
The Mickey Mouse company would later realize this fact, and pay $7.4 billion to acquire Pixar — effectively making Jobs the biggest shareholder of Disney, keeping Pixar independent, and also saving Disney’s once-great animation department in the process.
It was huge news when Steve Jobs returned to Apple, the company he helped start but had since lost its “magic.”
Jobs insisted he was only an “advisor” to Apple at the time, but those in and around Apple knew he was really in control. Apple’s then-CEO Gil Amelio depended on Jobs for the company’s vision moving forward.
So, on his first Thursday back at Apple, Jobs used this newfound leverage to his advantage: He called a board meeting and demanded Apple reprice its stock options by lowering the exercise price to make them valuable again.
It was legal at the time, but not considered good business, at least ethically.
But even after the board of directors balked at the idea, saying a study would take at least two months, Jobs fired back.
“You brought me here to fix this thing, and people are the key… Guys, if you don’t want to do this, I’m not coming back on Monday.
Because I’ve got thousands of key decisions to make that are far more difficult than this, and if you can’t throw your support behind this kind of decision, I will fail.
So if you can’t do this, I’m out of here, and you can blame it on me, you can say, ‘Steve wasn’t up for the job.'”
The board gave Jobs what he wanted. But Jobs didn’t stop there: The next day, he demanded all the board members resign, “or else I’m going to resign and not come back on Monday.”
He said all the board members had to go, except for Ed Woolard, and that’s exactly what happened.
By being able to choose his own board members — and act independently from them — he had the power to control Apple’s next projects, which made it possible for gadgets like the iPod to exist.
Jobs detested anyone who was ready to make compromises to get a product out on time and on budget.
He found adequacy to be “morally appalling.” Jobs’ goal for Apple was never to simply beat competitors, or even to make money: it was to make the greatest product possible, “or even a little greater.”
He was demanding about everything:
• When the Macintosh booted up too slowly, he badgered the engineer responsible, equating the situation to a matter of life or death.
• He worked with countless artists and advertising agencies to make sure Apple’s ads had the right feel, and that the imagery and the audio synced up perfectly.
• Of the iPod engineers, he demanded the ability to access any function on the music player with three button presses, and no more.
• He insisted the production process for all Apple computers be shaved down from four months to two.
Each one of these individual decisions could be considered nitpicks, but when put all together, Apple created a cult-like following unlike any other.
Unlike other tech companies that had come and gone, customers and loyal fans felt like Apple put their interests first, and they were, as a result, willing to pay high prices for those products.
“Steve created the only lifestyle brand in the tech industry,” Oracle cofounder Larry Ellison told Jobs’ biographer.
“There are cars people are proud to have — Porsche, Ferrari, Prius — because what I drive says something about me. People feel the same way about an Apple product.”
Affiliate marketing can be an attractive business to get into due to its low initial cost to get started. Part of the reason is because you don’t have to buy, ship or handle any product. However, affiliate marketing has nuances that sometimes require careful attention.
As an affiliate marketer, partner yourself with affiliates that offer things that you are actually motivated to sell. This is, pick products or services that you like. Try to have multiple affiliates. This will give you a variety of income feeds. Do not accept just any affiliates. Do some research so you know who you would be comfortably campaigning for.
Many affiliate marketers diligently work towards success using the wrong style. They will market themselves in too many areas to be effective or have too many products to market. They lose focus on the core items that make them money and drop the ball on them all. There is no ceiling to your success. You need to take your time and find the best approach for you.
In order to make sure the money gets where it needs to be, you need to consider affiliate companies that provide different payment options. While certain companies are set up only to send checks when you meet a certain threshold of sales, others will offer direct deposit of profits right into your PayPal or bank account.
You should look into the ability to link secretly. The listed techniques can help you have links to affiliates without being too obvious. Use these, but be honest about them. Give readers a bit of information and context for each link so they know what to expect and have no surprises.
Your affiliate marketing program is dependent on a company that has a good production output. Try to find a company that is always releasing new products. Avoid doing business with companies marketing flash-in-the-pan products.
Generally, people will usually unsubscribe, and you are going to need to find other customers. Send new customers only high-performing email blasts to keep them interested in your products.
Text services are an excellent way to earn kickbacks. While this is a newer strategy, many affiliates are using this to generate business.
When choosing affiliates, always keep your target audience in mind. By doing this, your audience will feel more appreciated and you will get more traffic to your site.
If you want to make money in affiliate marketing, it is crucial to know what you’re doing. You should put consistent effort into getting your website or blog to rank highly in the popular search engines. The higher your ranking, the more people will follow your affiliate links and the more money you will earn.
Including things such as videos and screenshots in your review makes the product more appealing and makes you more money. This will encourage more people to buy your product. In the text of your product review, you need to have all the specifics about the item. When people are buying something new, many times they want as much detail as possible.
Consider expanding the number of affiliate partners involved in your network. Diverdify the vendors you use and the types of products you promote to your customers. Having a wide selection of affiliates and diverse portfolio of products protects you against large losses if you have to cut ties with one when it turns unprofitable. If you feel like you are too comfortable with the number of products you are currently advertising, search for additional products you can advertise.
You need to make sure that your site is relevant to be successful with affiliate marketing. Be assured that you are kept abreast of everything your affiliate have to propose. Be sure you know about all the new tools and services presented to help you make the most of your affiliate marketing programs.
Affiliate marketing businesses need to appear as though they are the vendor themselves. The affiliate relationship should be disclosed, but not the main point of your content. If your marketing campaign is good, your customers will view you as something more than just an affiliate.
Don’t clutter up your site with a lot of banners. Banners are unattractive from a design standpoint and may actually make you lose business. To make sure you have enough things on your website your banners need to be in the right place.
Take care not to jump to the conclusion that a program offering 100 percent commission is fraudulent. Many of them may seem shady when you first look at them, but take a look at the terms and conditions to get the whole story. It could be that this is a situation where the company will pay 100% on the initial purchase only, and retain the profits from follow-up subscriptions for themselves. However, you can still earn money with these programs, so it literally may pay to read the fine print the next time you see one of these offers.
Your goals should go beyond making a sustainable income. Don’t stop when you’re comfortable. Make your dream of financial freedom a reality. It may seem hard to stay in the game and put in the time at first, but if you do, the end result will be worth every minute.
Rise in effective marginal tax rate will serve as a dampener for increased workforce participation, study says•
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The Turnbull government’s tax cuts for low and middle income earners will benefit women, who on average earn less than men, but the proposed tax offset increases the effective marginal tax rate, which is a disincentive for people to find work, according to a new analysis.
A study of the major budget initiatives by the National Foundation for Australian Women (NFAW), to be released on Sunday before the resumption of parliament, says the tax offsets proposed for 2018 would help a large number of low to middle income Australians.
However, “the tax offset increases the effective marginal tax rate by 1.5% for taxpayers within the taper zone, which increases work disincentives for women and other low income taxpayers”.
Millennium Management LLC boosted its position in PIMCO Income Opportunity (NYSE:PKO) by 44.2% during the 4th quarter, according to the company in its most recent filing with the Securities & Exchange Commission.
The fund owned 14,773 shares of the financial services provider’s stock after purchasing an additional 4,529 shares during the quarter.
Millennium Management LLC owned about 0.10% of PIMCO Income Opportunity worth $383,000 at the end of the most recent quarter.
A number of other large investors have also recently modified their holdings of PKO.
Health care providers in Maine that receive Title X funding are condemning the Trump administration’s proposed rule that would block them from referring patients to abortion services.
Title X federal funds are dedicated to providing reproductive health services and care. But this week, the Trump administration proposed a rule that would block providers from referring patients for abortion services.
In Maine, the providers say the rule would jeopardize the health care the 22,000 women there receive under Title X.
Maine Public Radio’s Patty Wight reports. PATTY WIGHT, BYLINE: Maine receives $2 million a year from the Title X program, which provides funding for family planning and preventive health care.
The racial income gap in Monroe County is among the worst in a nation, a report this month found. A link has been sent to your friend’s email address.
Rochester-Monroe Anti-Poverty Initiative will use participatory budgeting to let those most affected by poverty decide on projects.
Rochester skyline (Photo: CARLOS ORTIZ / staff file photo, CARLOS ORTIZ / staff file photo)Buy Photo ALBANY – The racial income gap in Monroe County is among the worst in the nation, a report this month found.
Monroe County ranked fifth in the nation in the gap between the median household income between white residents and residents of color, according to the Brookings Institution’s Metropolitan Policy Program.
The gap was most pronounced in older industrial cities in the Northeast and Midwest that had prospered in the 20th century, the group said.
Nearly $2.6 billion in the quarter came from medical service revenue, which includes inpatient procedures requiring overnight stays, certain outpatient operations and emergency care for critical conditions and trauma.
Mayo reported $629 million in medical services for Medicare patients and $80 million for Medicaid enrollees.
The strong growth in operating income came despite a year-over-year increase in expenses from $2.8 billion to $2.9 billion, according to unaudited financial statements.
New technology is allowing investors to harness more renewable energy via property assets, opening up new sources of income for institutional landlords, delegates at the IPE Real Estate Global Conference & Awards heard in Milan this week.
Charles Donovan, director of The Centre For Climate Finance And Investment, Imperial College Business School London, told the audience: “The whole process of creating energy efficiency and of building photovoltaics is a huge opportunity, I think, for the real estate sector.”
As solar power technology and energy storage — the key enabler of solar power operation — became cheaper, the prospect of selling renewable power was becaming a real business opportunity, he said.
“The power station of the future is in the building,” Donovan said.
“We are really talking about developing new assets which have the characteristics of not just occupancy but characteristics of being producers of energy.
” As an example of the new types of solar power technology in use today, Donovan showed a slide of a building with photovoltaic windows, which provide a clear view and illuminate rooms, while also converting sunlight to electricity.
Millennials do make more money than any other generation before them, but they’re also said to be spending more on things that are not necessarily essential, like Uber rides, pricey coffee or eating out.
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By the time Millennials are 30, they’re expected to spend about $93,000 on rent. Buzz60’s Sean Dowling has more.
Buzz60 A house with signs for rent and for sale in Portland, Ore.
MELVIN CAPITAL MANAGEMENT LP REPORTS 5.02 PERCENT PASSIVE STAKE IN ROKU INC AS OF MAY 17 – SEC FILING Source text: (bit.ly/2Gtrk33) Further company coverage: All quotes delayed a minimum of 15 minutes.
See here for a complete list of exchanges and delays.
It’s doable. But most investors “live in the past” and fixate on dividend track records rather than a payout’s forward prospects.
And looking ahead is the key to yearly gains of 10%, 15% or even 20% or more with dividend aristocrats.
Let’s look at Coke, which achieved its dividend royalty status in 1987 (its 25th straight year with a dividend hike).
The firm hit its coronation with a head of steam, rewarding investors with a 362% payout hike in just five years (from 1986 to 1991).
Its stock price raced to keep up with its dividend, rising 234% over the same time period: Great Dividend Growth, Great Returns It didn’t really matter if you bought shares before or after the company was officially a dividend aristocrat.
Jehava Brown, her husband and her three sons (Photo courtesy of Jehava Brown)
Yesterday, we shared the stories of five Black women who are mom bloggers.
In part two, we discuss the financial aspects of being a mom blogger, plus we talk about family and favorite real-life and fictional moms.
The five moms we spoke to are Christine St.Vil of momsncharge.com, Dayna Bolden of daynabolden.com, Carla Meadows of mommysminivanmonologues.com, Jehava Brown of onlygirl4boyz.com, and LeToyia Dennis motivatedmom.org.
Christine: I earn money through sponsored posts like the one I did for AT&T’s “It Can Wait” campaign or Virginia College’s “Working Mom” series.
But I also turned my love for social media into a business.
I launched Purpose Driven Media in 2015, which is a boutique social media agency. We manage social media and content strategy for our clients, as well as teach online courses and webinars.
As with anything, blogging and making a living from it is hard work.
I think people see the glitz and glam and don’t realize the sacrifices and time that goes into producing great content, whether it’s for the site or for social media posts.
From brand ambassadorships to sponsored posts to creating courses, there are so many opportunities to make money as a blogger and influencer.
Dayna: Yes, I earn a full-time income with my business.
I worked in corporate America for eight years before deciding to quit my job in 2017 to pursue my business as a lifestyle blogger.
I also created my own business, Bolden Creative Media, where I provide consulting and creative direction services for businesses. I have made six figures with my brand.
Carla: For me, blogging is an intentional hobby that provides passive income and partnership opportunities for sponsored travel, products, and experiences.
Jehava: I do this full time.
I earn money mainly through sponsored posts.
Companies will hire me to try out and mention a product or service on my blog and/or social media channels.
I only work with companies and products I truly love, so it makes it easy to weave it in with topics I already want to address.
Another way I make money is through affiliate marketing.
I make a percentage off of the sales of various clothes or products I post about.
Lastly, I make money through ads. I will receive a small commission each month when the ads on my site are clicked on.
I did not quit my day job but was previously a stay-at-home mom.
I went to school for business marketing, so this really has been a great way to use my degree.
LeToyia: I did quit my job but not just to blog full time.
I make money through blogging, but I earn money through being an influencer for brands.
Christine: My own mom inspires me because she sacrificed so much to raise seven kids as an immigrant.
There are so many real-life moms I’ve gotten to know through blogging and social media that inspire me to keep going every day.
Clair Huxtable “The Cosby Show”and the original Vivian Banks “The Fresh Prince of Bel Airâ
If so, you could be on track to become a millionaire.
No one can guarantee you’ll reach seven-figure status, but if these routines, habits and personality traits describe you, you’re doing something right.
As author Thomas C. Corley found in his multi-year study of self-made millionaires, the rich “do not rely on one singular source of income,” he writes in “Change Your Habits, Change Your Life.”
“Sixty-five percent had at least three streams of income that they created prior to making their first million dollars,” Corley says, such as real-estate rentals, a side hustle or a part-time job.
“Investing money is how you will get super rich,” says self-made millionaire Grant Cardone.
“The only reason to save money is to one day invest money.”
In fact, how much you save and invest is often more important than the size of your paycheck.
As personal finance expert Ramit Sethi writes in “I Will Teach You to Be Rich”: “On average, millionaires invest 20 percent of their household income each year.
Their wealth isn’t measured by the amount they make each year, but by how they’ve saved and invested over time.”
“You are only as successful as those you frequently associate with,” Corley says.
Steve Siebold, self-made millionaire and author of “How Rich People Think,” agrees.
“Successful people generally agree that consciousness is contagious, and that exposure to people who are more successful has the potential to expand your thinking and catapult your income,” he writes in his book.
“We become like the people we associate with, and that’s why winners are attracted to winners.”
After studying over 500 millionaires, author Napoleon Hill found that they’re good at making choices.
As he writes in his 1937 personal finance classic, “Think and Grow Rich”: “Analysis of several hundred people who had accumulated fortunes well beyond the million dollar mark disclosed the fact that every one of them had the habit of reaching decisions promptly.”
“Those who reach decisions promptly definitely know what they want, and generally get it.”
If you know exactly what you want, you’re one step closer to achieving whatever it is you’re aiming for.
Most self-made millionaires plan to get rich and then make it happen, Corley’s research finds.
An overwhelming 80 percent of the wealthy are “obsessed with pursuing goals,” both daily and long-term, he writes.
The rich “would rather be educated than entertained,” Siebold writes in “How Rich People Think.”
They appreciate the power of learning long after college or any formal education is over, he says: “Walk into a wealthy person’s home and one of the first things you’ll see is an extensive library of books they’ve used to educate themselves on how to become more successful.
The middle class reads novels, tabloids, and entertainment magazines.”
If you set your expectations exceptionally high and are up for any challenge, you’re on the right track.
After all, “no one would ever strike it rich and live their dreams without huge expectations,” Siebold writes.
This is an update of a previously published story.
Don’t miss: Here’s how much money Americans think you need to be considered ‘wealthy’
Brandywine, MD — Passive Income Generating Methods: How to Make Money While You Are Sleeping by Black author and entrepreneur Brandon Gates was recently released on Amazon as an e-book, claiming its well-deserved place in its “Business and Money” category.
He continues, “Securing a passive income stream is a dream for many, but I am here to say that it can very easily become a reality.
There has been much talk about the fact that information on the matter is very hard to find, especially in the form of handy guide that would not only help in clarifying any misconceptions about passive income streams, but that would also give a step-by-step plan on how readers can go about with creating one for themselves.”
Gates says that the book is a natural extension of the Passive Income Generating Junkies website, which contains a wealth of knowledge on how to become financially independent without having to work a regular 9-5 job or run a brick-and-mortar business.
Furthermore, Gates urges his readers to join the website’s forum and engage in lively conversation on their progress with setting up passive income streams, and the ways with which they can scale them.
Concluding his statements, Mr. Gates said, “I am looking forward to interacting with book readers, respond to their questions, and offer them encouragement in their quest to financial freedom.”
To learn more about Passive Income Generating Junkies, please visit www.passivejunkies.com
In recent times there has been much excitement since the emergence of a Universal Basic Income.
Finland underwent a two-year trial where it paid €560 per month to 2,000 citizens from the age of 25 to 58.
Now it’s transpired that Finland has decided not to continue its UBI trial further than 2018.
We will have to wait and see what alternatives the Finnish government pursue once the trial runs its course.
Canada, Scotland, Italy and the Netherlands are still undergoing their own UBI trials so there’s still a possibility that UBI may gain popularity elsewhere.
Elon Musk, CEO of SpaceX, Facebook’s Mark Zuckerberg and Nobel Prize-winning economist Angus Deaton are three high-profile advocates of UBI.
Supporters of UBI argue that it will help eliminate crime, homelessness, social welfare costs and could help address concerns associated with the gig economy.
As AI continues its exponential growth it will consume jobs traditionally reserved for us humans, creating conditions where solutions such as UBI are necessary.
Manufacturing, administration, accounting, driving and construction are some just of the jobs that are feared to be wiped out with the emergence of Artificial Intelligence.
Humans will be enticed towards the gig economy as much as they’ll be forced into it.
This will offer fresh opportunities and freedom from the 9-5 grind but the sting in the tail will be that we will no longer enjoy the privilege to cleave from the state and many will have to make ends meet through freelance work and cultivating our digital assets.
Acquiring and managing volatile digital assets will require a high level of responsibility over our finances, responsibility that we have handed banks, governments and the professional classes for centuries.
It’s suggested that up to 50% of the western world’s workforce will be freelancing by 2020, as robots and algorithms get to work on the 9 to 5 grind.
Us mere humans will be forced to shift towards more creative roles such as journalism, software development, psychology, cryptocurrency mining, passive income models and design-related roles just to stay relevant and ultimately survive.
The Millennial generation is essentially the first generation which will change career every five years as we struggle to keep pace with our superior algorithmic offspring.
I recall the so-called “Prophet”, “Messiah” and (actual) comedian Russell Brand state that “Change can only come from outside the centralized power structure”.
I don’t plan on holding my breath for our governments to offer free money each month to all citizens automatically.
This is where blockchain offers new hope for UBI’s basic principles with its decentralized consensus protocol.
Now people can create their own social security with projects and companies such as Circles and Grantcoin.
Grantcoin is a Universal Basic Income cryptocurrency run on blockchain’s decentralized consensus protocol where, once signed up, you will essentially earn referral bonuses for signing news members generally using your personal or social media networks up to Grantcoin you will be rewarded in Grantcoin.
This is only the beginning of UBI on blockchain.
So if it’s the case that governments and traditional power structures are binning the idea of Universal Basic Income as their means to curb crime, lower social welfare costs and tackle un-secure freelance employment then blockchain’s decentralized, consensus protocol makes it possible to attain a decentralized digital asset and income system free from central banks and Governments.
Initiatives like Grantcoin, Circles and Swift Demand are essentially building new decentralized communities powering their own prosperity and social security on the Blockchain.
It is entirely possible that if we as a race can become more responsible over our own affairs and embrace innovation and evolution then Utopia may be closer than we had previously imagined.
Practical Affiliate Marketing Tips And Tricks To Help You Succeed
One vague way to describe the business relationship you will maintain as an affiliate marketer is the word partnership. Learn who you should be addressing through the audiences of others that have related websites. Even though you would not want to deal with competitors in this area there are always related fields you can link yourself with. Hard work is good, but it sometimes is not enough. These tips can help you learn more about affiliate marketing.
It is crucial that you take steps to make sure your affiliates, and yourself, do not exploit this. If nothing else, this will annoy your visitors. In the worst case scenario, it will damage tracking chains and encourage the spread of viruses.
See how companies track outside orders when choosing an affiliate company. If orders made through phone or email are not linked back to your unique affiliate ID, notable amounts of your commission may never make it to you.
Affiliates that are a good fit for your products and your company will be the most useful. Using many affiliate networks to market your products provides many possibilities for income. Don’t simply sign up for the first affiliate programs you encounter, though. Look around and find programs you truly feel comfortable with.
Many affiliate marketers diligently work towards success using the wrong style. The problem is, they are just to big to succeed. Hitting a limit is non existent in fitness. Once you find the approach that works for you, you can make a lot of money in affiliate marketing.
A great tip to use in affiliate marketing is to find a company that is continuously producing products. Look for a reputable, solid company that produces a continuous stream of products. Introducing fresh, new and useful products to your customers will keep your commissions coming. Fad products might earn you a profit in the short term, but are detrimental in the long run.
Put some good thought into the affiliate products you want to promote. It make take some trial and error to figure out the right placement for your affiliate links, but when you find the sweet spot, you will be rewarded with higher earnings.
Affiliate marketers need to be completely honest and upfront aobut the nature of their business. Let your customers know who you deal with and let them know what you are all about. If people don’t think you’re being honest for any reason, they’ll have no qualms about bypassing your site and head directly to the retailer to purchase the product.
Earn the valuable trust of your audience. If your readers find your content useful and see you as a trustworthy person, they are more likely to support you by buying products through your affiliate links.
While affiliate marketing can offer the prospect of a lot of money, you must do your research so that you understand how it works. In order for you to succeed, you will have to find ways to obtain high ranks for your blog and website on search engines. High rankings will generate more traffic, which will lead to you having better affiliate connections and increased income.
A great affiliate marketing tip is to attach a deadline to buying a certain affiliate product. If your customers see there’s a small window of time for them to purchase your product, it may give them a push to purchase it. This can be a great way to increase sales.
Learn about your audience to be a successful affiliate marketer. Everything from your marketing to your content should be designed with your audience in mind. Research what draws them to your site. What is drawing them to you?
Be honest about your affiliates and why they are a good fit for your readers. Many people will appreciate your honesty, and may use your affiliate ads more to help you out.
Once you know which items you intend to market for affiliates, be certain you market them in a way that will attract the right constituency. If selling cheaper products, you can probably make decent money if you can attract a high volume of traffic, even if their click-through ratio is low. The pricier products especially require this thoughtful approach appealing to a clear, specific need. This will help turn visitors into customers for these high-priced products.
Do not let anyone trick you into using their tracking system. Avoid any trouble by using a respected, professional tracking system.
When writing about affiliate marketing programs, remain positive. Utilize positive messaging rather than phrases containing negative wording. g.
Replace your pop-up ads with pop-under ads. Most browsers will block pop-ups anyway, so your audience may never see them. Studies have concluded that ads that pop up behind the webpage have a better track record.
You’re not trying to steal customers; think of it more as understanding their needs and providing something extra. These tips reveal some of the ways that affiliate marketing successes reached their potential.