Creative Ways To Make Money 2019: How To Make Easy Money For LAZY People!
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In this video, we discuss how our teens blends to the modern day young adults we know today.
The vast majority of them seems to have a hard time fitting in.
While other can adapt.
But, let’s dive into it …
The truth is, we don’t really have a lot of evidence.
Although gender-based violence affects 35 percent of women worldwide, it’s a “substantially neglected” area of research, according to the Sexual Violence Research Initiative, a South Africa-based group. That’s why, together with the World Bank, they are investing in new ideas and solutions to find the best ways to fight it.
In April, the groups awarded $100,000 each to 11 creative projects from low- and middle-income countries. That includes a “walking bus” from South Africa — adult chaperones who accompany children on their long walks to school — and a sports-themed gender equality workshop for teens in Papua New Guinea.
World Bank and SVRI staffers reviewed more than 250 proposals and chose winners based on the strength of their ideas and the quality of their research.
The Development Marketplace Awards started in 2015 in honor of Hannah Graham, an 18-year-old British American student at the University of Virginia who went missing and whose body was later found. Her death was ruled a homicide. Graham was the daughter of a World Bank employee. The funds come from the World Bank president’s office budget and other partners.
Here’s are some of this year’s award winners.
The problem: In South Africa, kids, especially girls and young boys, face many risks on their walk to school: “bullying, sexual violence, harassment, even rape, kidnappings and murder,” says Ndumiso Ngidi, a lecturer and researcher at the University of KwaZulu-Natal in Pietermaritzburg. Children from poor or rural settings, who have to walk several miles to school each day, are most vulnerable.
The back story: When Ngidi was in eighth grade, he got a little taste of what he is now trying to prevent.
“While walking to school, I was beaten by older guys. They took my belongings, my school bag, my shoes,” he says. “But it’s even worse for girls.”
The solution: Ngidi and his partner Zaynab Essack, a research psychologist, are starting a program called the Walking School Bus. They have spent the past few months researching the idea and plan to use their World Bank prize money to put it into action. They will pay adults to chaperone children during their walk to school — which can be as long as two hours.
They’ll start by hiring six adults, who will each walk with a group of 12 primary school-age children.
The problem: Women in refugee camps in Rwanda have to walk up to five hours outside the camp on a weekly basis to collect firewood to cook. More than 30 percent of women in Rwanda are at risk of harassment, assault and sexual abuse while collecting firewood, according to data from UNHCR.
What’s more, these women, who have been displaced due to violence, conflict or natural disasters, are at high risk of intimate partner violence, says Anita Shankar, an associate scientist at Johns Hopkins Bloomberg School of Public Health.
“If you don’t have fuel, you can’t cook the food,” she says. “It contributes to the food and security of the household. And interpartner violence is caused by economic stress.”
The solution: If women had access to clean cookstoves, it could help reduce reliance on firewood by up to 80 percent, says Shankar.
And if women could learn how to better communicate their problems, they could resolve conflict with their spouses and family members, says Shankar. “These women are stuck in the camps all day long, with only their thoughts in their heads.”
Over the next year, Shankar and her team will use the World Bank prize money to distribute clean cookstoves to women in refugee camps in Rwanda. This, coupled with Shankar’s specialty — personal empowerment training — could protect the women from gender-based violence both inside and outside the home.
She will bring women together for a three-day workshop at the camp to help them understand how their emotions and belief impact their behavior. Afterward, there will be a one-day workshop for the women’s male partners. It’s a program she’s successfully carried out with sex workers in India and low-income communities in Asia and Africa.
Shankar admits her project, clean cookstoves with a side of empowerment, is “a little bit crazy.” But she hopes that it can tackle gender-based violence from the outside and in.
The problem: In Dr. Arturo Harker’s country of Colombia, one in five teenagers are pregnant or have a child, he says. In addition, there are high rates of violence in the country. According to surveys from The DHS Program, 64 percent of women have faced some kind of sexual violence or harassment, says Harker, an assistant professor at the University of Los Andes in Bogota.
The back story: Harker has been studying teen mothers in Colombia since 2015. What strikes him about the girls is their resilience. “When a girl tells you that she was 12 years old and pregnant, poor and from a violent context, you think that she and her kid are doomed,” he says.
“What we see with some of those kids is that they do go forward. They get their education. They treat their kids better. They invest more time in their son or daughter. You see that growth and wow. That’s inspiring,” he adds.
The solution: Harker will use his World Bank funds to find out how many teen mothers supported by the Juanfe Foundation, a women’s charity in Latin America, are affected by gender-based violence.
The findings will help strengthen the Juanfe Foundation’s Model 360 program, which provides teen moms in Colombia with education, health care and psychosocial support. Currently, the program does not offer many resources to protect the girls from abuse and harassment.
The problem: According to the U.N. Development Programme, two-thirds of women in Papua New Guinea have been subjected to gender-based violence. That’s pretty high for a country that is not in a post-conflict situation, says Jacqui Joseph, co-founder and CEO of a nonprofit group called Equal Playing Field. “It’s entrenched in the way people live, how society accepts gender.”
She wants the next generation of Papua New Guineans to live differently. And that starts with understanding how boys and girls should treat each other.
The back story: Joseph says she herself is afraid to be alone at night in her city of Port Moresby. “You always need an escort,” she says. “You can easily get attacked, mugged — you’re not safe.”
The solution: Joseph’s nonprofit hosts an eight-week workshop to teach kids ages 12 to 15 about what makes a good relationship and how to set personal boundaries. The hope is that by showing young people how to treat each other, boys will be less inclined to hurt girls and girls will know that being treated violently is not OK.
The program works out of more than 50 schools across the country. With the World Bank prize money, she hopes to expand the program to third and fourth grade students and create more ways to talk about gender in the classroom outside of her workshops.
“As a child, I wish I had people to talk to and get help from,” she says. “In many ways, I’m making up for my own childhood.”
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They use visual media to show a lot of information in a little bit of time.
For context, here’s the Wall-E intro:
And here’s a snippet from the hangover cure infographic (courtesy of Fix.com):
Digital marketers need to earn their audience’s attention, and that’s not easy given the insane amount of competition. Every day,
Sometimes the best way to cut through the noise is to not say anything at all.
Visual storytelling, literally the act of telling a story or communicating information with visual content, is a powerful content marketing medium. It has unparallelled potential to generate traffic and convert leads at every stage of the sales funnel. No content marketing strategy is complete without it.
According to MIT researchers, the human brain is capable of processing an image in as little as 13 milliseconds. To give you an idea of just how little time that is, here are really fast things that are slower than your ability to process an image:
In other words, this is your brain on the influence of images:
Visual storytelling is economical because you can convey more information in less time, hence the “picture is worth a thousand words” platitude. Imagery has the ability to capture attention quicker than text, at which point you have a platform to communicate your brand message, either entirely through visual storytelling or through a combination of visual, audio and textual content.
In addition to its ability to wrangle in users’ attention, visual storytelling adds value to a content marketing strategy in the following ways:
Visual media also leaves a more lasting impression on the audience. About 65 percent of people are visual learners, meaning for most of us, the message is more likely to stick if we see it. And in marketing, visual storytelling is the best way to help your audience see what your brand is about.
A visual story, or a visual narrative, is told primarily through visual content. Emphasis on the primarily, otherwise you’re left with photography and silent film.
Some of the more visual-heavy examples in content marketing include photo-based case studies, videos and 2D and 3D animations. In general, though, online visual stories typically weave imagery and narrative together to get the best of both worlds. An online photo essay will usually have text captions to add context. Videos will often incorporates text and/or voiceovers.
What’s more, video and text help each other out. A short, keyword-rich blog post or concise landing page will make your new video easier to find on the web. Conversely, your text-heavy white papers, case studies and eBooks will rely on visual media to help tell the story or accentuate certain aspects of the information.
The key to creating strong multimedia content is to understand the impact that different visual mediums have on your audience, and how and when to use each:
Many people will not relate to this particular meme, which is fine, and it’s sort of the whole point of a good meme. It takes a recognizable visual aid (Boromir from LOTR) and then makes it relatable to a specific audience, in this case someone who might be trying to set up a PHP server.
This GIF admittedly makes very little sense. But it’s somehow mesmerizing, and in context to an article about proper cat care, it might actually be appropriate. There’s a whole world of GIFs out there that express all sorts of sentiments and ideas. Embed them into your 1,500-word blog posts, share them on your social media channels, maybe with a sentence or two of context that ties it to your brand, or maybe not. Sometimes taking a break from business boosts engagement.
The purpose of a custom illustration or custom image is to combine a small amount of text with a photo or graphic in such a way that they complement each other and get a clear point across. Case in point, eliminating the copy or the photo from this image would kill the effect. You need them both to see the humor. Granted, the example above isn’t actually selling anything, but it still illustrates the dynamism of an image that’s been doctored through graphic design.
Custom illustrations are great alternatives to stock photography. Design them with your brand colors and visual aesthetics to really tag your content and make it stand out from the crowd.
America’s favorite Thanksgiving pies, by-the-numbers (PRNewsfoto/Delta Dental Plans Association)
The above is a great example of using visual media to convey information in an organized manner. It’s informative (tells us what America’s favorite type of pie is), entertaining (because it’s a “pie” chart) and also just aesthetically pleasing. This would go great with a blog post about people’s pie-eating preferences and a scoop of vanilla ice cream.
Video is a great way to demonstrate the value of your products or services. Getty Images’ short video, “Nosferatu, the Nonsilent Film,” dubbed original footage from the silent film “Nosferatu” with stock music, sound effects and voices. Essentially, they gave us a humorous product demo in video format. Cleverly done.
Rather than spending money on filming and editing original video content, you could work with graphic designers who have the wizardry to create an immersive visual world using nothing but software, brand guidelines and their own imaginations. Or if you want to get real creative, you can even take a page out of A-Ha’s book and do an animation-video crossover. The beauty of animation is that it can be highly stylized. Every detail, from how you portray facial features, to the proportions of your newly created world can be used to say something about your brand.
There are plenty of other ways to use visual media to tell a story that we haven’t covered. There’s also the crossover-content formats such as eBooks (we like to think of these as picture books grownups read at work) and white papers (more text heavy, but with nice iconography, graphs and other visual aids).
But we’d have to create a novel to go into the level of detail that visual storytelling truly deserves. So this will have to suffice for now.
Besides, we think you get the picture, and if not, well …
Ten thousand and eighty-eight dollars—that’s the cost of every “boyfriend” blazer, leather loafer, cocktail dress, going-out top, leather tote bag, and pair of skinny jeans in my closet. I know this because I’ve spent about 10 hours meticulously photographing every piece of clothing I own and assigning the price I paid for it within an app called Stylebook.
I first heard about Stylebook through a Facebook group for women to discuss personal finance. It was suggested as a way to get a grip on taming a overgrown closet. The app is just $3.99—arguably the price of the latte some personal finance gurus will tell you to skip so you can retire—but offers powerful lessons in frugality, organization, and of course, personal style. I downloaded it because I desperately wanted to curb my directionless shopping and confront the shame of owning six knee-length patterned summer dresses that have been worn only once.
The premise of Stylebook is simple: Use it to photograph and catalog every item of clothing and every accessory you own so that you can take control of your wardrobe. You can track the outfits you wear, and create packing lists for business trips and vacations.
After many hours of documenting my belongings (the app has a feature to remove the background of each photo so you can create Polyvore-like collages with your own clothes), I had to face the facts: Nearly everything I wear is black, and I really need to stop buying dresses. In truth, I need to stop buying clothes all together.
The author’s closet before using the Stylebook app
I’ve always loved shopping, but have never really felt secure or confident in my style. When I moved to New York City after graduating college for an editorial assistant position at a book publisher, I spent the month between graduation and my move meticulously planning what my life would be like, and what my tiny salary would allow for. I had to cover rent, student loan payments, food, transportation, and everything else, but all I could think about were the dresses I’d wear to the literary cocktail parties I’d attend, and the sleek outfits I’d wear to the office, ones that would command just the right amount of respect. It created this nasty habit of buying clothes I don’t feel comfortable in but fit this grandiose, imaginary lifestyle I had built up in my head.
In the month between graduating college and starting my first job I spent around $600 dollars I had made doing odd jobs around campus on pencil skirts, “office” dresses that were more senatorial than Sex and the City, and oxford shirts for this imaginary person I thought I would become. I bought blazers with exaggerated shoulder pads and kitten heels (despite never having worn kitten heels.). I justified the new wardrobe as an “investment” in my career, but didn’t stop to realize that publishing was a poorly paying profession and that most of my colleagues wore jeans to work. The business-casual look I had dropped so much cash on looked uncomfortably naïve—and it was a missed investment opportunity. I recently did the math using a simple compound-interest calculator: Had I actually invested those $600 and added $50 a month to the pot, let’s say in an S&P 500 index fund earning an average 7 percent annual return, that money would have grown to about $7,000 in the eight years since.
My habit of shopping for work clothes and cocktail dresses I don’t particularly enjoy hasn’t ever slowed down. But I feel genuinely embarrassed when I brush past the neoprene flare skirt I spent $120 on that I have worn only once in four years. There is shame in owning that shirt—shame that I spent my hard-earned money on it, and shame that I can’t admit to myself that I just don’t like it and will probably never wear it.
“Having a good outfit, it makes people feel good about themselves, which in turn opens the door to other opportunities because you’re confident,” says Jess Atkins, cofounder of the Stylebook app. Atkins started her career in the art department of Lucky magazine, and the whole design and concept of Stylebook was inspired by the giant binders of outfits that would be prepared for photo shoots in the magazine’s sample closet.
“The goal of Stylebook is for someone to have a closet full of stuff that they actually like,” Atkins explains. Catalogue what you wear every single day on the app, and it will calculate the cost-per-wear of each piece; it will also reveal those shame-inducing pieces that are “Never Used in an Outfit,” and tell you your 50 most-expensive items. You can add details like color, cost, season, and brand name, and the app will tell you that you wear too much black (or, at least, that’s what it told me). I learned that the best investment I’ve made recently was a pair of very comfortable wide-legged pants—cost: $68—that I wear at least twice a week, for work and for play.
A screenshot of the Stylebook app
“I had two problems: I was spending money on expensive clothing I wasn’t using and I was buying inexpensive clothes that I secretly hated, but I kept buying them,” Atkins tells me of her motivations for developing Stylebook. I could relate: I’d long internalized the importance of an “investment piece”—those items that, according to fashion media, might feel out of your budget when you buy them but will somehow make fiscal sense in the long run.
Atkins isn’t necessarily against this concept, but she wants her users to make sure they study their buying habits before making any additional investments. Stylebook actually tracks the ROI of a piece of clothing so you can know what is working and what isn’t. “I wanted to look for patterns for what I was wearing on a daily basis,” she says.
In The Life-Changing Magic of Tidying Up, Marie Kondo tells us to keep only the clothing that bring us joy. Stylebook takes this one step further, using hard data to force you to come to terms with the fact that, even though that red flamenco dress from Reformation brings you joy, the cold hard truth is that you have never once even considered wearing it out of the house.
About a year ago I took on an additional role at my job and was rewarded with a healthy salary bump. For the first time in my life, I felt like I didn’t have to worry about my bank balance—and of course, I celebrated by shopping. After the dust settled and I paid my (rather large) credit card bill, I decided to get my spending under control by tracking my expenses, and I started researching ways to invest my newfound disposable income. I read hundreds of personal finance books and blogs but couldn’t find anyone who I felt spoke my language, so I started my own personal finance podcast, with the goal of unpacking the intimidating financial jargon that was preventing me from taking control of my finances.
I realized there were a lot of people (especially women) out there like me. And, wanting to help creative people manage their money better, I decided to go back to school to become a certified financial planner—and once again I found myself caught in a familiar trap. I felt an urge to overhaul my entire wardrobe, for all the meetings I’d be having with potential clients. I’d imagine myself presenting financial plans to clients—most of them are fashionable photographers, sound engineers, musicians, and writers—in perfect, billowing rose-color blouses and camel-hued high-waisted belted trousers and chunky blue velvet wedges. Nothing I owned felt adequate. Once again I felt this urge to shop.
That’s where Stylebook came in. This four-dollar app was all it took to remind me of what I already knew about my style: It’s sleek and modern but not too fussy—and had very little use for cocktail dresses and otherwise nonfunctional clothing.
The author’s closet after using the Stylebook app
I own 37 pieces of workout apparel—that includes the moisture wicking-leggings, sports bras, and tank tops I wear to yoga or to the grocery store (and let’s be honest, occasionally to work on Fridays). I live in New York City, where I need to fit an entire day’s worth of stuff in my handbag. In other words: There’s absolutely no room for immaculate silk dresses to change into after a workout, nor is there a place for dainty purses that can’t fit an outfit change, a makeup bag, a packed lunch, a laptop, and a book. (For the record: This leather tote has helped me carry everything from a bike pump to a three-pound watermelon. I think it would pass the Stylebook test.) I don’t need to reinvent my wardrobe for anyone but me—and “me” means more black jeans, more bike-friendly boots, and more black sweaters. And the reality is that I already own enough of these items to last a lifetime. Stylebook made that abundantly clear.
This exercise of going through every item I own and breaking down the numbers has reminded me a lot of when I took control of my finances, when I really looked at where every dollar was going and started learning about the intricacies of Roth IRAs versus traditional IRAs and so forth. And now in my own financial planning practice, when I start a relationship with a client, we always begin with a net worth statement: We tally up every dollar a person has (minus their liabilities like student loans) to form a whole picture of everything they own. Using the Stylebook app, in a way, was like calculating my sartorial net worth—and I discovered that taking control of my closet was just as empowering as taking control of my finances has been.
Determine the true value of that product you’re eyeing with Glamour’s new Cost-Per-Wear Calculator:
As @deborahyeary noticed, I need a little more color in my wardrobe. I’m thinking about buying a few items for spring, so I’m going through my Style Stats inside @stylebookapp for some insight. I have way too much black in my closet because it’s so easy to wear, but I like the trend I’m seeing with blue and white clothes. I think I’m going to try to lean in that direction more. #datavisualization