Get Paid Online 2019: Tips For Success In Affiliate Marketing In Today’s Economy
You will have to come up with new types of techniques to be successful.
This article details some of the main similarities that are exhibited in the majority of companies.
Never abuse this feature.
This can be an annoyance to visitors.
However, the worst case scenario is that vital affiliate customer strings are broken, and nasty viruses are spread.
Always look for the affiliate services that give you the products and services that you need.
You will gain many different income streams by signing up with a large number of affiliate networks.
Don’t sign up with any old affiliate.
It is important that you do research and select a quality affiliate that you’re comfortable to be working with.
Having to frequently recheck email messages to remind yourself of the task at hand wastes your time and causes other areas to suffer.
To minimize time spent mucking around you email, take the high points of each email and paste them to your favorite text editor or word processor.
This will be a time saver for you since you’ll be able to go to one document, rather than sorting over and over through many emails.
Many affiliate marketer go overboard, trying to do too much.
They simply over burden themselves with more tasks than they can handle and wind up losing some of their competitive edge.
Remember, maximum results aren’t attainable all at once.
Make sure that you take the time to find the best method for you.
Finding an affiliate program that has multiple payment choices is a good idea if you want to get your money quick.
Some affiliate marketing companies only pay you when you have reached a particular quota while others may pay you immediately via online transfers.
You should try and use affiliates that are always churning out products.
This will ensure that your commissions do not disappear, and that you are associated with a reputable company.
Fad products will only benefit you in the short-term.
Only do business with generous and fair affiliate companies.
A twenty percent profit sharing split is a good threshold for deciding which affiliate companies you should work with.
The most reputable affiliates offer high percentages to their partners.
There is a great variety in affiliate programs.
The amount of flexibility can vary as well as product variation.
Gain the trust of your readers. When your readers appreciate the content of your site, they are more likely to click on your referrals.
Get to know your audience if you want any affiliate marketing success at all.
You should aim to please your readers.
By analyzing what your visitors are looking for, you can better provide it.
What is it that they find valuable about your site?
Banner ads can help draw in business.
Consider including surveys in your ads to entice customers into clicking on them.
Lots of people will click through to your site to find the answer.
Make it even more alluring by offering a discount for people who answer correctly.
Once you know which items you intend to market for affiliates, be certain you market them in a way that will attract the right constituency.
If you are selling inexpensive products, you can use strategies aimed for large audiences, but with low conversion rates.
When your products are more expensive, more direct targeting is necessary.
Write a note by hand, scan it, then put it up on your site.
Adding a unique element to your website could be an effective way to generate sales.
A more personal online experience may convince potential customers to make purchases.
If you have bad handwriting, hire someone to write the copy for you.
Watch out for vendors who will attempt to scam you by convincing you to apply their tracking system to your site. Avoid this by finding a reputable system on your own.
Getting a lot of backlinks into your website is a critical piece of an affiliate marketing plan, but the links should not lead readers to deceptive or overly “salesy” content.
A good way to lose a customer is to irritate them by clicking on links to content they are not interested in; don’t bring them to your site selling Apple products if they are searching for a PC.
You may think that this is a clever strategy, but this mismatch will simply make you appear untrustworthy to site visitors.
Always make your intentions transparent to customers when you become involved in affiliate marketing.
Being honest is a good way to create an unwavering reader base.
If your readers feel that they cannot trust the content you write, there is a good chance they won’t click on any of your advertisements.
This type of methods is usually very successful and customers respond to it.
Be sure to apply them to your position, and everything will fall in place.
If you were on Twitter on April 22, you might remember this article.
“Sorry Not Sorry, My Parents Paid For My Coachella Trip,” boldly declared a post on the Odyssey, a popular publication that crowdsources articles from unpaid college students.
The post reeked of privilege, with the purported author, Kaycie Allen of Syracuse University, writing that she’s “sick of being made to feel guilty about the luxuries I’m given.”
There was even a mention of owning a dolphin.
@JordanUhl I have never once heard the argument that people make fun of Coachella-goers because their parents buy their tickets
But just as quickly as it went viral, the story started unraveling.
People reverse image-searched the header photo and found out it was actually of an Instagram influencer.
Some searched a Syracuse University directory and found there was no one by the writer’s name going to the school.
The following day, a note was added to the post, saying the piece “is intended to be a satire of an experience at Coachella.”
And a few days after that, the entire post was removed.
In its place was another note:
“Odyssey is a platform for real people to share authentic ideas,” the note read.
“It has come to our attention that the creator of the article originally featured on this page may have joined Odyssey using false information, violating our terms of service.
“After multiple attempts to engage with the creator and verify the information as true and correct, this content has been removed,” it said.
The Odyssey did not immediately respond to a request for comment from BuzzFeed News.
It was Chris Spies, a 28-year-old man living in Los Angeles, BuzzFeed News has learned.
Spies told BuzzFeed News he first became interested in the Odyssey in March, when a post titled “You May Have Worn The Prom Dress With Him, But I Get To Wear The Wedding Dress” was met with viral backlash.
“That was one of the most insane things I’ve ever read. It just kind of blew my mind,” Spies said.
“And the more and more I looked into the Odyssey Online, the more kind of upset I got at their whole way of doing things.”
Spies was particularly bothered by the site’s notorious reliance on clickbait, sourced mostly from college-aged women who receive minimal editing and bear the brunt of the internet outrage cycle.
Also, Spies said he enjoys writing from the perspective of made-up characters, and he thought the Odyssey would be the perfect platform to try out a new one.
“I think it’s a really fun way to practice writing and working in different voices, and I saw the Odyssey as great potential to do that,” he said.
The Odyssey divides itself into “communities,” typically based around colleges, though nonstudents in the area are also allowed to contribute.
Each community includes an editor-in-chief and several unpaid, college-aged contributors as well as a full-time paid editor in the company’s New York office.
Spies applied to join the Syracuse community since he previously went to school there.
Getting approved was even easier than he thought it would be.
“All I did is create a fake Gmail account,” he said.
“They didn’t ask for any writing samples or any proof of any kind.
“The community spoke to each other through GroupMe, a group messaging app.
Contributors would share their weekly pitches in the group, which editors would “heart” to approve, said Spies.
Despite professional staff being involved, Spies said his post was published “without editing at all.”
“It was purposely terribly written, both grammatically and attitude,” he said.
“There’s no reason that article should’ve ever seen the light of day.”Spies had big dreams for Kaycie Allen.
He originally hoped to write for the site for six months to a year, fully forming a character “that was completely unlikeable and easy for the internet to hate.”
“The Odyssey had no idea it was fictional,” he said.
“But what ended up happening is it blew up way too fast.”Spies said contributors were required to post their articles on social media — even giving the Odyssey access to tweet from their own accounts through an application — so he quickly made a Twitter account for “Kaycie.”
The newness of the Twitter account made a lot of internet sleuths suspicious that Kaycie wasn’t who she said she was.
“I didn’t really think that I’d have to cover Kaycie’s tracks that much online,” he said.
“I wasn’t expecting Twitter to turn into detectives.”Once it became clearer that something fishy was going on, Odyssey editors added the line about it being satire — without consulting him, he said. That’s when he knew it was all over.
“When I knew the jig was up and I’d been found out, I blew up in the GroupMe account,” said Spies.
“I said, This is outrageous; I’ve been backstabbed.”
An editor asked him for his Syracuse University email to prove who he was.
He gave one, which obviously didn’t work.
Then, one of the team’s professional staffers emailed him asking to video chat, which he declined — “I said I’m embarrassed of my face, whatever that means,” said Spies.
The staffer said that, as per the site’s terms and conditions, the post could be removed from the site if they were unable to determine it to be true.
Through all of this — and even still — Spies kept the Twitter account going, responding to Kaycie’s haters and fans.
“The Twitter has just become performance art at this point,” he said.
Finally, on April 27 — just five days after Kaycie’s editorial debut — Spies received his last communication with the Odyssey from the website’s main email address.
“As you know, Odyssey is a platform for real people to share authentic ideas,” said the email.
“While we respect our creators’ unique opinions, we have reason to believe the account associated with this email address was created using false information, violating our terms and conditions.
“The email, which was signed “Odyssey Staff,” asked him to participate in a video call by the end of the day.
“If Odyssey is unable to verify the information associated with this email address by this time, the article and the associated account will be deactivated until the requested information is provided,” the email said.
Spies did not respond to the email. Shortly after that, the post was taken down.
(He has since restored it on his own website.)Spies said he still can’t believe so many people thought the article was real.
“A lot of people believed it because I think they just wanted to believe it,” he said.
“They really needed to be outraged at this thing.”
Julia Reinstein is a reporter for BuzzFeed News and is based in New York.
Contact Julia Reinstein at email@example.com.
Having a social media policy for your business is the best way to make sure your employees know how to act on various channels.
It can also help stave off legal or security problems.
In this guide you’ll find the tools you need to create a social media policy and put it in place across all your channels.
We also provide a few good examples of policies from recognizable brands.
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite.
A social media policy outlines how an organization and its employees should conduct themselves online.
It helps safeguard your brand’s reputation and encourages employees to responsibly share the company’s message.
But, because social media moves fast, policies that are too rigid can be ineffective in a changing situation.
Think of your social media policy as a set of guardrails, rather than train tracks.
It should be considered a living document. Ongoing updates will be necessary.
But it doesn’t need to be an unreadable brick either.It can be as simple as this three-pager from Adidas.
The goal is to provide employees with straightforward guidelines that are easy to follow.
Even if your business is already established on social media, it’s never too late to draw up a policy to help guide decision making as you go forward.
If you’re just building that presence now, then even better. A good policy will be even more effective if it’s implemented right away.
The most pressing security threats vary from industry to industry.
For example, in its social media policy, the Los Angeles Times warns employees, “The social media network has access to and control over everything you have disclosed to or on that site.
For instance, any information might be turned over to law enforcement without your consent or even your knowledge.” For a company that relies on its ability to protect its sources, social media can be a dangerous tool if used inappropriately.
Your policy should also explain what an employee must do if they accidentally put the company’s reputation at risk, or if they fall prey to a malicious attack.
With clear guidelines, companies can help employees understand how to use social media to promote the brand.
Use your social media policy as an employee advocacy tool.
Outline best practices for sharing company content on social, as well as commenting online—and when not to engage.
For example, Gap tells its employees to cool it around controversial subjects.
“Be careful discussing things where emotions run high (e.g. politics and religion) and show respect for others’ opinions.”
It also warns them against engaging with negative comments, posting confidential information about the company, or talking about internal strategies.
An employee advocacy tool like Hootsuite’s Amplify makes it easy for employees to share pre-approved social media content.
This reduces risks to your company and ensures everything is accurate and on-brand.
If you have public-facing employees, you also need to make sure they are aware of any brand standards.
For example, you may want your employees’ Twitter handles to include a reference to your brand. Or you may want to have certain requirements of those who do.
At Hootsuite, we encourage employees who interact with the public on behalf of the company to create a Twitter handle using this naming convention: @Hoot[individual’s name].
This makes it easy for customers to identify Hootsuite employees and engage with them.
This part of your social media policy should also address proper use of images, video, and other media.
If your business calls for social media images that are consistent with your brand, you need to outline these requirements in your policy.
Break your social media policy into two areas:
While there is overlap between the two areas, there are aspects of both that may need specific detail.
Separating them will help keep your policies clear and easy to follow.
This section should outline your company’s expectations for appropriate employee conduct on social media.
For example, many policies ask employees not to swear or state controversial opinions when posting about the company.
This section might include instructions on:
After the 2017 Boston Marathon, Adidas stole the spotlight in the worst possible way. An employee sent out an email saying “Congratulations, you survived the Boston Marathon.” Theevent that had been the target of a horrific terrorist attack just four years prior.
You can bet within minutes of that email, meetings were called to discuss how to respond to the inevitable social media backlash.
Having a plan in place ahead of time, and knowing who handles what, is key to responding effectively in a crisis.
In this section, define who is responsible for specific social media governance tasks.
Start by creating a table broken into two columns.
The first column should define a specific social media responsibility, such as brand guidelines.
The person responsible for governing that responsibility should appear in the second column.
Social media roles and responsibilities to assign might include:
There are a lot of legal risks involved with social media.And working fast across large teams can amplify those risks.
Your social media policy should provide clear guidelines for handling any areas of potential concern.
Those legal risks vary from country to country, so do your research and get legal counsel.
Some topics that this section should cover are:
Social media can be a potent tool for scammers and criminals.
From phishing scams to ransomware attacks, social media security risks are all too common.
Companies must be hyper-vigilant when it comes to protecting their online presence.
Social media policies can help safeguard against such risks by making employees aware of the threats, how to avoid them, and what to do should an attack occur.
Your policy should provide guidelines on how to:
When public mistakes happen, the first line of defense for the affected company is to point the finger at the employee who went rogue.
After all every employee is responsible for what they publish online.
But to avoid embarrassment in the first place, remind your people to exercise caution and common sense.
Whether they’re posting on behalf of the company or on their personal channels, it’ll be the company’s reputation that suffers.
This policy should be crafted with employee participation.
This will help ensure all your bases are covered and that everyone buys into the program.
It should be an ongoing process.
Focus on the big picture.
Social media changes all the time, including which networks are the most popular and how they’re being used.
Don’t get too caught up on providing specifics for each channel. Instead, provide guidelines that are as universal as possible.
Don’t discourage use.
The language and content of your policy should be designed to encourage employees to be active on social and champion your brand.
They’ll be on there anyway.
Two thirds of Canadians and Americans are on at least one social network.
Avoid creating a document of DON’Ts.
Instead, give your employees the tools they need to keep out of trouble and harness the potential of social media.
Hootsuite makes it easy to protect your brand across all social channels.
From a single dashboard you can easily manage permissions, approve posts, edit messages, take advantage of compliance and security tools, and more.
Jimmy is a Yellowknife-based journalist working with the CBC and The Narwhal.
His work has been featured in all of Canada’s national newspapers, and magazines like Canadian Geographic, VICE, Hakai Magazine, and Maisonneuve.
He has a dog named Glenn that everyone likes better than him.
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— Kyle Griffin (@kylegriffin1) January 4, 2017
— adidas (@adidasUS) April 18, 2017
News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services.
Heartbroken Robyn Jepson discovered the lifeless body of 12-week-old Carter after he failed to wake up for a 4am feed
A FIRST-TIME mum has told of the heartbreaking moment she lost her “perfect little boy” to cot death – after he failed to wake up for a night-time feed.
Robyn Jepson discovered the lifeless body of 12-week-old Carter in his Moses basket at 4am.
She then called 999 while her mother attempted to revive the youngster.
He was rushed to hospital, but doctors were unable to save him.
Later in an emotional social media post beauty therapist Robyn, 23, from Bramhall, Cheshire said: ”When everyone was waking up, my little boy didn’t – he went into a deeper sleep and without any pain.
“My perfect little boy is now my perfect little angel.”
Carter’s death was attributed to sudden infant death syndrome or cot death after an expert paediatric pathologist failed to ascertain any other cause.
An inquest in Stockport had been told following Carter’s birth in August last year, his mother had to stay in hospital for a week due to fears she might have Group B strep.
Robyn told the hearing: ”Once we went home everything was fine. He was putting on weight fine and feeding well.
“He was just a perfect little boy.
Myself and my mother took care of them and we had taken him to the doctors a few times in the few weeks before his death – but he actually seemed very well.”
The tragedy occurred on November 4 after Robyn had taken Carter for a family meal to celebrate his great grandfather’s 90th birthday.
She added: ”He was so happy and loving all the attention.
“We bought him home and I played with him for a bit before putting him down to bed.
“I went to sleep and woke up later because my body clock had come to a time when he was usually waking up.
“As soon as I opened my eyes I just had this feeling that something wasn’t right.
“I just thought he was asleep at first but his hands were clenched in fists and I couldn’t get him to move.”
Carter’s GP Dr Tim Merchant told the hearing he had “absolutely no concerns” about the boy’s health.
Paediatric pathologist, Dr Melanie Newbould recorded Carter’s death as unascertained, saying it was not possible to determine what had caused it.
During the hearing, Robyn said following her baby’s death doctors had failed to provide her with lactation-preventing medication, causing her both physical and emotional pain.
Recording a verdict of natural causes, Coroner Alison Mutch said she would ask the Department of Health to ensure similar doesn’t happen to new mums in the future.
So sad, RIP Carter, sleep well little one.
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Jobs faced many obstacles to get Apple and Pixar off the ground.
But he had a unique way of crafting his own reality, a “distortion field” he’d use to persuade people that his personal beliefs were actually facts, which is how he pushed his companies forward.
He also used a blend of manipulative tactics to ensure his victories, particularly in boardroom meetings with some of the most powerful company executives in the world.
Many consider Jobs a genius, and everyone can learn a thing or two from his tactics.
Here, we teach you how to get what you want — whether that’s in your career, or in your life in general — using examples from Jobs’ life, many of which were detailed in Walter Isaacson’s biography of the Apple cofounder.
Pitching was a key part of Jobs’ repertoire, and it should be part of yours, too.
The process of selling — yourself, or a product — is the key to getting others to buy into your ideas.
Before Apple launched iTunes in 2001, Jobs met with dozens of musicians in the hopes of corralling record labels into going along with the iTunes plan.
One of the people Jobs pitched to was prominent trumpet player Wynton Marsalis.
Marsalis said Jobs talked for two hours straight.
“He was a man possessed,” he said. “After awhile, I started looking at him and not the computer, because I was so fascinated with his passion.”
He also pitched ideas to his ad team with a similar passion to “ensure that almost every ad they produced was infused with his emotion.”
The resulting commercials, like the “1984” ad and the iPod silhouette ads, helped Apple become much more than just a computer company.
When Steve Jobs returned to Apple for his second stint in 1997, he immediately got to work trying to invigorate the company he started, which was suffering from too many products and too little direction.
Jobs summoned Apple’s top employees to the auditorium, and, wearing shorts and sneakers, got up on stage and asked everyone to tell him “what’s wrong with this place.”
People would buy into Jobs’ ideas because he was always earnest about what he said.
As he later told his biographer (emphasis ours): “I don’t think I run roughshod over people, but if something sucks, I tell people to their face. It’s my job to be honest.
I know what I’m talking about, and I usually turn out to be right.
That’s the culture I tried to create.
We are brutally honest with each other, and anyone can tell me they think I am full of s–t and I can tell them the same… That’s the ante for being in the room: You’ve got to be able to be super honest.”
Steve Jobs had an incredible work ethic.
Jobs told his biographer that when he returned to Apple in 1996, he worked from 7 a.m. to 9 p.m. every day, since he was still also leading Pixar’s operations.
He worked tirelessly, and suffered from kidney stones.
But he insisted on motivating both companies by consistently showing up and pushing people to make the best products possible, and they respected him for it.
Whether they’re working for you, or you’re working for them, people continually seek approval for their actions — so they respond very well to affection.
And if you keep giving it to them, they’ll eventually crave it from you.
From Isaacson’s biography (emphasis ours):
“Jobs could seduce and charm people at will, and he liked to do so.
People such as (former Apple CEOs) Amelio and Sculley allowed themselves to believe that because Jobs was charming them, it meant that he liked and respected them.
It was an impression that he sometimes fostered by dishing out insincere flattery to those hungry for it.
But Jobs could be charming to people he hated just as easily as he could be insulting to people he liked.”
Bud Tribble, a former Mac engineer, had this to say in Jobs’ biography (emphasis ours):
“Just because he tells you something that is awful or great, it doesn’t necessarily mean he’ll feel that way tomorrow.
If you tell him a new idea, he’ll usually tell you that he thinks it’s stupid.
But then, if he actually likes it, exactly one week later, he’ll come back to you and propose your idea to you, as if he thought of it.”
An example: When Apple decided to open retail stores for its products, Jobs’ retail SVP Ron Johnson came up with the idea of a “Genius Bar,” which would be staffed “with the smartest Mac people.”
At first, Jobs called the idea crazy.
“You can’t call them geniuses. They’re geeks,” he said.
“They don’t have the people skills to deliver on something called the genius bar.
” The next day, Apple’s general counsel was told to trademark the name “Genius Bar.”
When it came to making new products, Apple rarely considered studies, surveys, and research.
It was also rare for a major decision to take several months; Jobs tended to get bored easily and was quick to go with his gut.
In the case of the first iMacs, Jobs immediately decided Apple would release the new computers in a rainbow of candy colors.
Jony Ive, Apple’s chief of design, said “in most places that decision would have taken months.
Steve did it in a half hour.”
On the same computer, iMac engineer Jon Rubinstein tried to argue that the iMac should come with a CD tray; but Jobs detested CD trays and he really wanted a high-end slot drive.
On that particular decision, Jobs was wrong — burning music could only be accomplished on CD trays, and as that trend took off, the first round of iMacs were left behind.
But since Jobs was able to make quick decisions, the first iMacs shipped on time, and the second-generation desktops included the CD drive that could rip and burn music, which was the necessary peg Apple needed to launch iTunes and the iPod.
“If something isn’t right, you can’t just ignore it and say you’ll fix it later,” Jobs said.
“That’s what other companies do.”
Jobs insisted that Disney give the reins back to Pixar, and in the end, Woody became a very likeable and thee-dimensional character (no pun intended) in “Toy Story,” which went on to be a monumental success.
Another example: When Jobs was designing the first Apple Store, his retail VP Ron Johnson woke up in the middle of a night before a big meeting with an excruciating thought: They had organized the stores completely wrong.
Apple had previously organized the stores by the types of products being sold, but Johnson realized Apple needed to organize the store based around what people might want to do with those products.
Johnson told Jobs his epiphany the next morning, and after a brief eruption from Jobs, the Apple CEO told all who attended that day’s meeting that Johson was absolutely right, and they needed to redo the entire layout, which delayed the planned rollout by 3-4 months.
“We’ve only got one chance to get it right,” Jobs said.
Jobs often saw the world through binary terms: “A person was either a hero or a bozo, a product was either amazing or s–t.”
He wanted Apple to be a company of “A players,” which meant regularly cutting B and C players, or pushing them with great fervor — bullying them, to some extent — to become A players.
Before Apple launched the Macintosh, one of the engineers charged with building a mouse that could easily move the cursor in every direction — not just up/down and left/right — told Bill Atkinson, one of the early Apple employees who developed graphics for the Mac, that there was “no way to build such a mouse commercially.”
After Jobs heard about the complaint over dinner, Atkinson arrived at work the next day only to discover Jobs had fired the engineer.
The first words said by the engineer’s replacement were, “I can build the mouse.”
Jobs did not like overly complex issues, especially if they required him to make accommodations. So on occasion, he would become totally aloof. As Jobs’ biographer Walter Isaacson said, “Jobs would go silent and ignore situations that made him uncomfortable.”
Jobs used this tactic, which was extremely effective, on several occasions: When Apple’s then-CEO Gil Amelio asked what role he wanted to play in the company after he rejoined via the NeXT acquisition — Jobs couldn’t say “I want your job,” after all — and when he wasn’t sure how to deal with his estranged daughter Lisa.
Chrisann Brennan, the mother of Jobs’ daughter Lisa, described this tactic to Jobs biographer (again, emphasis ours):
Success usually tricks people into thinking they can stop working; Jobs had a much different point of view. When his big bet on Pixar paid off, and the company’s first movie “Toy Story” was a huge success with critics and the box office, Jobs decided to take the company public.
Investment bankers said it couldn’t happen, especially after Pixar had hemorrhaged money for five years prior. Even John Lasseter, Pixar’s creative head, told Jobs he should wait until after Pixar’s second film. But Jobs insisted.
“Steve overruled me and said we needed the cash so we could put up half the money for our films and renegotiate the Disney deal,” Lasseter told Jobs’ biographer.
And that’s exactly what happened. Pixar held its IPO one week after “Toy Story” opened in theaters, and it was a wild success: It exceeded Netscape as the biggest IPO of 1995, and more importantly, it meant Pixar no longer needed to be dependent on Disney to finance its movies. Suddenly, Disney, with its flailing animation department, needed Pixar, instead of the other way around.
The Mickey Mouse company would later realize this fact, and pay $7.4 billion to acquire Pixar — effectively making Jobs the biggest shareholder of Disney, keeping Pixar independent, and also saving Disney’s once-great animation department in the process.
It was huge news when Steve Jobs returned to Apple, the company he helped start but had since lost its “magic.”
Jobs insisted he was only an “advisor” to Apple at the time, but those in and around Apple knew he was really in control. Apple’s then-CEO Gil Amelio depended on Jobs for the company’s vision moving forward.
So, on his first Thursday back at Apple, Jobs used this newfound leverage to his advantage: He called a board meeting and demanded Apple reprice its stock options by lowering the exercise price to make them valuable again.
It was legal at the time, but not considered good business, at least ethically.
But even after the board of directors balked at the idea, saying a study would take at least two months, Jobs fired back.
“You brought me here to fix this thing, and people are the key… Guys, if you don’t want to do this, I’m not coming back on Monday.
Because I’ve got thousands of key decisions to make that are far more difficult than this, and if you can’t throw your support behind this kind of decision, I will fail.
So if you can’t do this, I’m out of here, and you can blame it on me, you can say, ‘Steve wasn’t up for the job.'”
The board gave Jobs what he wanted. But Jobs didn’t stop there: The next day, he demanded all the board members resign, “or else I’m going to resign and not come back on Monday.”
He said all the board members had to go, except for Ed Woolard, and that’s exactly what happened.
By being able to choose his own board members — and act independently from them — he had the power to control Apple’s next projects, which made it possible for gadgets like the iPod to exist.
Jobs detested anyone who was ready to make compromises to get a product out on time and on budget.
He found adequacy to be “morally appalling.” Jobs’ goal for Apple was never to simply beat competitors, or even to make money: it was to make the greatest product possible, “or even a little greater.”
He was demanding about everything:
• When the Macintosh booted up too slowly, he badgered the engineer responsible, equating the situation to a matter of life or death.
• He worked with countless artists and advertising agencies to make sure Apple’s ads had the right feel, and that the imagery and the audio synced up perfectly.
• Of the iPod engineers, he demanded the ability to access any function on the music player with three button presses, and no more.
• He insisted the production process for all Apple computers be shaved down from four months to two.
Each one of these individual decisions could be considered nitpicks, but when put all together, Apple created a cult-like following unlike any other.
Unlike other tech companies that had come and gone, customers and loyal fans felt like Apple put their interests first, and they were, as a result, willing to pay high prices for those products.
“Steve created the only lifestyle brand in the tech industry,” Oracle cofounder Larry Ellison told Jobs’ biographer.
“There are cars people are proud to have — Porsche, Ferrari, Prius — because what I drive says something about me. People feel the same way about an Apple product.”