Make Money Now 2019: Become An Affiliate Marketing Guru With These Powerful Marketing Tips

Make Money Now 2019: Become An Affiliate Marketing Guru With These Powerful Marketing Tips

Make Money Now 2019: Become An Affiliate Marketing Guru With These Powerful Marketing Tips – Affiliate marketing may seem complex and tricky to the uninitiated, but once you learn the ropes, it can be incredibly profitable.

Don’t be overly concerned.

These tips will help you avoid the pitfalls.

It is vital that you or your affiliate partners do not use this process.

This may just cause irritation to your site visitor.

The most negative consequences being viruses or tracking chains.

After you have established yourself, you need to consider asking your affiliate program for more money.

If you have proven yourself with enough sales and effective marketing, then it will be in the best interest of the program to keep you and grant you a raise.

Sending emails is a great way to communicate about tasks that need attention, but it can also waste time.

If you condense the points included in the emails into an easy to read text document, you’ll end up bettering your productivity.

Referring to a single document will increase productivity.

It is important to value quality over quantity, when you are marketing your products online.

Quality is always good, but not all quality products are also extremely popular.

On top of that, you run the risk of facing still competition.

You may have difficulty turning a profit.

Be honest about being engaged in affiliate marketing.

Disclose your affiliations from the beginning, and use general terms to describe the goal of your site.

If your site visitors feel you haven’t been honest about making money as an affiliate, they can simply ignore your link and go right to the merchant’s site.

Build up trust with your readers.

Readers who like the content you provide will research your company, and they are more likely customer candidates.

It’s imperative to have access to real time statistics. The number of visitors and amount of any purchases is made available to you instantly.

One highly effective affiliate marketing tactic is to put deadline stipulations on purchases.

When customers see that the product is only available for a limited time, they may feel a need to buy now before the deal goes away. This tactic is a time tested and proven way to boost sales.

To realize as much profit as possible with affiliate marketing, make your product reviews highly engaging; include screen shots, videos and whatever else you can use to showcase the items.

Multimedia will help more people become motivated to purchase the product you’re offering.

Also, play to people’s love of technical details.

Give plenty of specifics in your reviews so people can be confident about your product.

The material you create to advance an affiliate marketing program, must strive for a thoroughly positive language and tone. Avoid using phrases with a negative connotation. g.

If you use pop-up ads on your website, switch and use pop-under ads.

Pop-ups are frequently blocked and therefore never viewed. Research indicates a higher rate of response for pop-under ads.

It is important to realize that not all 100% commission programs are scams.

It may be easy to reject these programs and classify them as scams, but be sure to take time to read the details.

Often, companies pay you 100% on the sale upfront, but will have subscription profits as their own motivation.

This can really pad your pocket, so be on the lookout for it.

Don’t get too satisfied once you start making money.

Your job at that point is to figure out how to keep making more.

Keep your sights set on bigger things and higher goals.

Creating more blogs or websites can be an avenue for even more money. Make sure you keep working.

A good approach to marketing your site might be to offer an online promotion, with prizes and gifts given out.

This can result in return visits from potential buyers, who may encourage other people to visit your site if the contest you are holding or the prize you are offering is highly appealing.

A pay-per-sale affiliate program can be a risky plan.

However, for people who can make it work, it’s a lucrative method.

Always spend enough time researching the affiliate program to find out if it is right for you before you sign up.

Joining an affiliate marketing forum or group is a great way to learn new marketing tips and strategies.

These communities can be found through an internet forum or group, and are filled with others sharing codes, ideas, any new programs that have brought them success, new graphic ideas and can also help to answer questions that you have.

Contrary to popular opinion, it is clear that affiliate marketing can be a simple process.

Though it requires study and hard work, plus reaching out to a network, the benefits to your business will make it worthwhile.

These helpful tips will improve your understanding of affiliate marketing.

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“Sesame Street” creators on Thursday filed a lawsuit against STX Entertainment, alleging that its marketing campaign for “The Happytime Murders,” an R-rated Melissa McCarthy film featuring naughty and foul-mouthed Henson puppets, tarnishes the “Sesame Street” brand.

The film centers on the story of a puppet cast from a 1980s television show that begins to get murdered one by one, prompting a police investigation that ropes in McCarthy’s character and her puppet partner to look into the homicides.

Brian Henson, son of the late Jim Henson, directed the picture and the Jim Henson Company also helped produce.

The trailer, released recently, and other promotional materials make clear the film is not kid-friendly, showing scenes of drug use, sex, and other foul behavior by puppets with a tagline that reads: “No Sesame. All Street.”

But “Sesame Street” creators are incensed at the reference, arguing in the lawsuit that it will confuse audiences and harms the “Sesame Street” brand.

The marketing campaign “seeks to capitalize on the reputation and goodwill of ‘Sesame Street,’” the suit says. “While the trailer at issue is almost indescribably crude, ‘Sesame’ is not trying to enjoin defendants’ promotion or distribution of their movie.

It is only defendants’ deliberate choice to invoke and commercially misappropriate ‘Sesame’s’ name and goodwill in marketing the movie — and thereby cause consumers to conclude that ‘Sesame’ is somehow associated with the movie — that has infringed on and tarnished the ‘Sesame Street’ mark and goodwill.”

Filed in New York, the lawsuit also contains screen captures of social media reactions. One tweet read, “I’ll never look at muppets/sesame street the same way.”

According to the suit, Sesame Workshop, the nonprofit behind the television show, sent a letter on May 18 to in-house counsel of STX and the Jim Henson Company, which is a producer on the film, demanding they stop making references to “Sesame Street” in the marketing materials.

An STX spokeswoman on Friday issued a tongue-in-cheek response, attributing the company’s statement to a fictional puppet named Fred, Esq.

“STX loved the idea of working closely with Brian Henson and the Jim Henson Company to tell the untold story of the active lives of Henson puppets when they’re not performing in front of children,” the statement said, in part.

It continued: “While we’re disappointed that ‘Sesame Street’ does not share in the fun, we are confident in our legal position. We look forward to introducing adult moviegoers to our adorably unapologetic characters this summer.”

“The Happytime Murders” is scheduled to hit theaters Aug. 17. Todd Berger wrote the screenplay.

In addition to McCarthy, the film stars Elizabeth Banks, Maya Rudolph, and Joel McHale.

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Sounds as if they might of gotten the idea from the “Smile Time” episode of “Angel” (S5 E14)

I’m totally on Sesame Street’s side. This movie went out of its way to invoke the brand. In fact, the entire joke is based on the idea of seeing an X-rated Sesame Street.

Childhood memories are just that – childhood memories.

They will remain in tact.

It’s a bit like saying the new Star Wars movies are destroying childhood memories of Star Wars.

I do wish people would learn to separate this stuff. Star Wars from the 70s/80s remain a happy memory and always will regardless of whatever Kathleen Kennedy and Co. produce now.

The Happytime Murders lays all of its cards on the table. It does not try to hide that it is going to be vulgar and very adult related.

Yet I will always remember The Muppets, the Muppet Show and Sesame Street with the fondness I have always had from childhood.

But what’s irritating me is that the Sesame Workshop is effectively implying nobody can separate this stuff in their minds and the world is going to fall on everybody’s heads.

It’s time to grow up. Sesame Workshop needs to stop throwing money at lawyers.

Director Brian Henson is Jim’s son and has the rights to use the Muppets how he wants. Sesame Workshop loses this EASILY.

Brian Henson has been well known for decades as going against the grain in terms of his direction and form of puppitering.

With this in mind, it honestly shouldn’t have come as a big surprise that he and his company are rebranding certain aspects.

While the Muppets are certainly a cornerstone of the Henson legacy; it doesn’t mean that it is confined to work solely in the parameters of pg ratings.

Like so many other things out there, if it’s not your cup of tea, then simply abstain from viewing the movie.

Happy Time Murders is gong to be a classic!

The very first puppet noir film no less!!!!

The problem is the way the movie is being marketed, not the content.

The producers have brought this problem on themselves.

Sesame Street would’ve been nothing without Henson’s puppets. And, this cast is not the original Muppet charactors.

It’s like the Muppets, grown up.

It’s just not that big of a deal.

It’s rated R and unlikely to confuse the children.

The grownups who watch it will know the difference.

No harm.

No foul.

You have no idea what content image appropriation claims are about.

Think of someone stealing your name and using it to sell crack.

maybe you should better familiarize yourself with the full factset of the case before telling people they are wrong, but as I said above, it seems you have much to learn.

Maybe you are young, but even these days it’s never too late to go back to school and educate yourself on topics that interest you.

This sounds disgusting and perverted.

Sesame Street should close it down totally.

Where else are puppets in the mainstream media, Only Sesame Street.

Man, I should have been a copyright lawyer.

Be livin’ large.

Don’t mind Frank, everyone: he’s just a Liberal who got his “law degree” by writing it on a restaurant napkin.

“Sesame Street” creators on Thursday filed a lawsuit against STX Entertainment, alleging that its marketing campaign for “The Happytime Murders,” an R-rated Melissa McCarthy film featuring naughty and foul-mouthed Henson puppets, tarnishes the “Sesame Street” brand.

The film centers on the story of a puppet cast from a 1980s television show that begins to get […]

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‘Sesame Street’ Creators Sue STX Over ‘Happytime Murders’ Marketing – Variety

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Going on a family vacation isn’t impossible when you raise backyard chickens, but it does require some careful pre-planning to ensure your flock stays safe, healthy and happy while you’re gone.

Here are five summer vacation tips for keepers of backyard chickens to make everything go more smoothly and allow you to sit on the beach and enjoy your vacation:

Join Backyard Poultry today and let us help you take the stress out of chick season.

With an All-Access Membership to Backyard Poultry, you can start reading tips and ideas from our experts right now!

When you have backyard chickens and go on vacation, it’s always a good idea to have someone stop by at least twice a day to let the chickens out, feed them, collect eggs, be sure they have clean water, and then lock them up each night.

Even if you have an automatic coop door, it’s still a good idea to have someone stop by to make sure everyone is safely locked up before dark.

Installing some Niteguard solar predator lights is also a good idea in case your chicken ‘caretaker’ is late or forgets to come back to lock the coop one night.

If you can’t find a neighbor or friend willing to commit to the task of caring for your backyard chickens, try your local 4-H club or extension service for recommendations or check your feed store boards for dog walkers, pet sitters or people who offer horse boarding services — many times they will agree to come check on your chickens for nominal pay — or even merely the promise of fresh eggs.

Use caution when asking another chicken keeper to watch your flock.

Be sure to provide them with footwear outside your coop or run to wear while they are tending your flock to avoid cross-contamination.

A bleach water footbath is also a good idea to fill and leave by the run entrance.

Make sure the person watching your flock knows what to feed chickens before you leave!

You’ll want to either fill your feeder with enough feed to last until you come back or leave your caretaker instructions on how much to dole out each morning (figure on 1/2 cup of feed per hen per day) and be sure the feed is stored in a mouse-proof container out of the sun and rain.

If the forecast while you’re away calls for hot temperatures, leave instructions for your caretaker on how to keep chickens cool in the summer, too.

Be sure to stock up on grit, oyster shell and of course feed, and be sure to label all the containers and leave instructions for refilling your dispensers and how many treats to hand out.

You might also want to print out this list of safe treats for your chickens and leave it out as guide, as well as what not to feed chickens.

A head of cabbage or a halved watermelon or cucumber is always an easy, nutritious treat choice that will keep your chickens busy and hydrated, so leaving either (or both) to be fed while you’re gone is a great idea.

You’ll want to clean the coop and put in new litter just before you leave.

Sprinkling some herbs in your nesting boxes, like my Herbs for Hens Nesting Box Sachets, can help repel rodents and insects while you’re gone.

A sprinkle of food-grade Diatomaceous Earth on the floor of the coop and in the nesting boxes can also help repel mites and lice, and a product such as Dookashi or Chick Flic helps reduce ammonia fumes, a concern especially during the hotter months.

Again, be sure to leave instructions and everything in clearly marked containers or packages.

A careful examination of your coop and run is in order before you go.

Look for any loose boards or wires, any holes in fencing or things that need to be shored up or repaired.

Predators get used to routines and always seem to know when there’s not one home and it’s a good time to strike.

Speaking of predators, be sure to leave your vet’s phone number and address out for your chicken sitter, along with your Chicken First Aid Kit in case of injury, illness or attack.

If your chicken sitter notices any sick chicken symptoms, they shouldn’t hesitate to check with the veterinarian immediately.

It’s also a good idea to leave the telephone number of a friend who keeps chickens and might be able to help out if your caretaker doesn’t raise chickens themselves and there’s an emergency.

Lastly, ask your caretaker to come by and do a walk through of your morning and evening routine before you leave, so they will be familiar with your routine and also so the chickens can get to know them.

Chickens love routines, so the closer they can stick to your routine, the better.

And with that, you and your family should feel comfortable leaving on your vacation, knowing you’ve taken all the steps you can to be sure your chickens are well cared for and safe while you’re gone.

Originally published in 2015 and regularly vetted for accuracy.

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5 Summer Vacation Tips for Backyard Chicken Keepers – Countryside Network

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Simply put: the healthier your voice, the better you sound.

This is a universal truth, whether you casually climb on stage at karaoke or tour the world as a professional singer.

Luckily, there are some simple ways that you can help keep your voice healthy.

Below, we’ve detailed a few quick and easy tips for maintaining vocal health that singers at every level can incorporate into their routine to keep their singing voices at peak performance.

Singers are athletes, and just like a runner stretching before a jog, it’s important for singers to stretch their voices before they sing anything.

If you don’t warm up before a performance, you’re not giving your cords the proper time to loosen up, usually leaving them tense.

Additionally, warming up gives you a feel of how you’re going to sound at showtime which is just as important as glancing in the mirror before you leave the house in the morning.

Even in the case of singers, warming up doesn’t start and stop with your vocal cords.

You can use a warm-up like a meditation period and take the time to make sure everything is working the way it should.

It also gives you time to go back over and trouble spots that you might have in a song, so that you’re not tripped up later on stage.

Maintaining moist vocal cords is a necessary part of being a singer, so it’s extremely important to stay hydrated.

And I’m not talking about a pre-show drink, cup of coffee, or even tea.

I’m referring exclusively to water.

Alcohol and caffeinated drinks actually leave your cords less flexible than if you had had nothing, causing unnecessary tension.

If you’re a coffee drinker, make sure you finish your cup a few hours before you start singing and follow it up with a room temperature glass of water.

Whoever was the first person to say “Keep your chin up” was definitely not a singer.

When singing, you want to ensure that your spine stays aligned.

Jutting your jaw out and upwards can cause a disconnect between your neck and spine, which can restrict the amount of space your vocal cords have to expand and can leave you straining for notes.

If you’re having an issue with your jaw moving out of alignment, try feeling imagining that you’re being lifted as if by a beam from your spine through the top of your head.

It helps to feels as though your jaw is relaxed down and back when it opens.

A little double chin never really hurt anybody.

How you breathe can either set you up for success or leave you fatigued after your performance.

When breathing, you should always make sure the breath is low and round.

Think of it like filling an inner tube around your waist and all of the way around to your back.

In order to do this, you have to make sure your posture is your relaxed but engaged, with your body aligned from top to bottom.

Two ways to test this would be to stick your tongue out all the way while panting or to lay flat on the floor with one book under your head and one small book on your stomach to watch for low breaths.

High breaths cause tension, irregular vocal cord vibration, and dry vocal cords, and leave you a mess after a performance—sometimes even with serious medical consequences—if not corrected before you start performing.

Though it’s difficult to achieve this healthy way of breathing initially, it soon becomes simple muscle memory once you get it right.

Just remember: if the breath is high, it doesn’t fly.

As with any and all of these techniques, it’s important that you’re always doing them correctly.

One way to ensure this is to practice in front of the mirror or on camera (which can also be a great way to monitor your progress).

And lastly, the most important thing to remember is always to listen to your body first and foremost.

If it hurts, don’t do it.

Singing should be a lot of mental work, but it should feel easy as long as you’re sticking with healthy vocal techniques.

4 Tips for Maintaining Vocal Health | Reverb News

forbes.com

Tech From Vets and co-founder of the Vets 22 and Tackling Food Safety Apps.”

President of the award-winning veteran owned technology company Tech From Vets and co-founder of the Vets 22 and Tackling Food Safety Apps.

To distill my observations into usable recommendations, here are five tips for millennial entrepreneurs.

Be clear, be bold and declare your purpose.

Be visible: Get seen everywhere.

Here is where millennials have the ultimate advantage.

Being seen everywhere now is less about being seen in person than being found online in as many modalities as possible.

The more extensive your digital footprint, the higher the chances of you being discovered.

Naturally, your home base is your website, but then you want to use social networks to intersect your different buyer segments at multiple decision points in their buyers’ journeys.

Educational videos, in both short and long form, are the new product demo, which no longer needs to be live and in person at a stand-up booth in the mall.

Google says that almost 50% of internet users will look for videos related to a product or service before visiting a store.

In addition to videos, blog posts and articles that offer helpful tips work well, as does your backstory.

Marketing experts will refer to it as your “why.”

Five Tips On Entrepreneurial Success For Emerging Millennials

theguardian.com

Exclusive: Obesity experts consider lawsuits over marketing they say could be harmful to children

Fri 25 May 2018 11.35 EDT First published on Fri 25 May 2018 11.31 EDT

Leading obesity experts are considering litigation against the food industry in the light of emerging research suggesting that junk food marketing could hijack a child’s brain.

Neuromarketing is of growing interest to food companies.

Fast food, soft drinks and snack companies increasingly interact with children through social media and online games.

Some are beginning to probe further, gathering information through brain scans about how unconscious decisions are made to eat one snack rather than another and targeting people’s susceptibilities.

A report on food neuromarketing to children by the Center for Digital Democracy in 2011 predicted “an explosive rise in new tactics targeted especially at young people”.

Frito-Lay, a subsidiary of PepsiCo, is one of those known to be taking an interest.

It hired a neuromarketing firm to explore what happened in people’s brains when they ate Cheetos, its brand of cheese-tasting puffs.

Brain scanning technology found that people derived a sort of guilty pleasure from the sensation of having their fingers coated with orange dust.

This revelation was behind an advertising campaign called the Orange Underground, playing on that sense of rebellion, featuring a group of snack-food anarchists who covered their faces with scarves made of Cheetos.

In 2009 it won a grand award from the Advertising Research Foundation in the US.

Research has also shown that it is possible to train people’s brains to prefer one food over another.

A paper in the Journal of Cognitive Neuroscience in 2014 by Tom Schonberg, a neuroscientist at the University of Texas, Austin, found that making people pay more attention to one junk food than another affected their decisions in the long term.

Back in the real world, they were more likely to choose the one they had been “trained” to like through greater exposure to it.

It could go much further, says Kelly Brownell, one of the world’s leading obesity researchers and campaigners.

Brownell, professor of psychology and neuroscience and dean of the Sanford School of Public Policy at Duke University in the US, says the most interesting studies have not yet been done.

Eating sugary, high salt and high fat foods has an effect on a child’s metabolism.

“I would be interested to see what effects are produced by just looking at the advertising,” said Brownell.

Other possible avenues for litigation are over the soaring cost of obesity-related healthcare

Brownell told the European Congress on Obesity in Vienna that enough studies have been done looking at the extent of junk food marketing and its impact on children.

Scientists and activists were concerned, but, he said, “those people are convinced already”.

They needed to take the fight to the industry and impact the public and policymakers alike.

Lawsuits against food companies for harm to children caused by their junk food marketing would have a big impact. It would also outrage parents and enlist them in the fight.

Other possible avenues for litigation are over the soaring cost of obesity-related healthcare in every country, he said, especially for children.

Jason Halford, professor of biological psychology and health behaviour at the University of Liverpool and past president of the European Association the Study of Obesity, said science was beginning to show children’s vulnerability to advertising.

There were suggestions of a change in brain function.

“There are studies coming out of the US showing when children who are obese see fast food adverts, they react to the logo,” he said.

The science could open the way to lawsuits.

“If we could show there is a biological vulnerability, it is a game-changer. I think there will come a time when we can demonstrate it.

You have a vulnerable child and are exploiting that child for commercial gain at the expense of the child’s health.”

They threaten legal action against people who use the brand name or logo inappropriately, Lobstein points out – yet companies like Coca-Cola run social media marketing campaigns encouraging people to take pictures of themselves, smiling and waving, with branded props like the huge red Coca-Cola Christmas truck that tours the UK.

“When it comes to social media, the companies are very happy for people to use the brand in a wide variety of situations at home, in the street, at parties, and do nothing to protect the use of their trademark material.

It is clearly two-faced and hypocritical,” he said.

“Cap carried out a comprehensive review of advertising to children in 2016 and the codes were reviewed, updated and strengthened last year.

The changes mean that whether children are watching content on TV or via the internet and online activities that include advergames, they are subject to the same protections, which was not the case previously.

“As young people’s media consumption habits have changed, so have the regulations governing these media.

With this in mind, the Cap code is now being reviewed one year on from the changes to ensure they remain fit for purpose.”

… we have a small favour to ask. More people are reading the Guardian than ever but advertising revenues across the media are falling fast. And unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can.

So you can see why we need to ask for your help.

The Guardian’s independent, investigative journalism takes a lot of time, money and hard work to produce.

But we do it because we believe our perspective matters – because it might well be your perspective, too.

If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure.

For as little as $1, you can support the Guardian – and it only takes a minute. Thank you.

Food firms could face litigation over neuromarketing to hijack brains | Society | The Guardian

socialmediatoday.com

Ask just about any marketer about personas, and they’ll be able to tell you what they are.

The problem is that while many marketers know what a persona is, they don’t know how to create one that truly benefits your marketing.

Personas, which should be based on both qualitative and quantitative data, help to focus marketing decisions by adding a layer of real-world consideration.

Personas need to be fleshed out with demographics, job titles, and the pain points your product or service will help resolve – the more detailed your persona is, the more useful it will be.

User research, data from social platforms, customer interviews, and other resources offer a trove of information to help form your personas.

Then, after organizing the data, refining the descriptions, and making them realistic, they can be input into your CRM platform.

Check out the infographic below for more insights into creating, and using, personas.

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6 Steps to Create a Persona that Drives Your Marketing [Infographic] | Social Media Today

yourstory.com

These queries were among several that Nidhi Bhasin, growth and brand marketing consultant and executive coach, answered at the Growth Hacking Bootcamp, part of the Code for the Next Billion programme, a joint initiative by Facebook and NASSCOM 10,000 Startups  .

Nidhi who has worked with global giants like Google and home-grown stellar startups like Flipkart and Melorra, has helped organisations strengthen their brand positioning on digital platforms, and aided mobile marketing initiatives.

The session covered two aspects – growth hacking and brand building.

Sharing her experience of working with young businesses, Nidhi said, “It’s not unusual to see organisations spending heavily on digital marketing, right after building the product.

Today, even though market dynamics may change, the fact is that marketing fundamentals do not.

The basics of marketing remain true – product, pricing, promotion and place.

Hence, it’s important for businesses to factor all the four aspects before being bullish on promotions.”

Nidhi reiterated the importance of building the product for the end-user after assessing the market need and understanding user behaviour to tailor the marketing plan.

She said, “You may know who your customers are, you may know the demographic details of your target audience, but it is equally important to know what their likes and dislikes are, what touches them at an emotional level, what their day looks like and other such intricate details.

It’s only then you will find factors that will help you make a brand connect with the customers.”

Nidhi advised startups that marketing is not always about monetary transactions, “it’s also about what value you are offering your customers.

Once you are able to show the value you bring in, you will have loyal customers.”

The marketing and branding professional urged startups to capitalise on a number of free marketing tools in their initial days to overcome challenges posed by stringent marketing budgets.

She said, “Free marketing is the best marketing.

One key element that will help you win the grassroot market is to tap and leverage peer-endorsement.”

Sharing on her take on brand building, she said, “If you want to build a brand, you have to be consistent in your communication all the time.”

She shared her observation on how organisations do not reflect deeply on their brand identity, which affects their business growth and followed it up with an explanation on how the brand identity is diluted when brands focus heavily on marketing through sales to break market clutter and competition.

“As an organisation think about what you stand for and why you are here.

Take time to reflect and act. But, also be careful not to fake your identity just to sound fancy.

Do not craft a fake identity because it will negatively impact your business.”

“As an organisation think about what you stand for and why you are here.

Take time to reflect and act. But, also be careful not to fake your identity just to sound fancy.

Do not craft a fake identity because it will negatively impact your business.”

Through case studies she highlighted the importance of brand projection and transforming the brand projection from time to time to stay relevant.

“You cannot change your brand identity, it is who you are and what you do.

But, what you can change and must change top stay relevant is the brand projection.

Brand projection is how you want your customers to perceive you.”

Closing the session, she advised startups to focus on both long term and short-term marketing and draw out a weekly plan of action for both, to ensure that one doesn’t compromise or clash with the other.

She also said, “Today, I see young startups who have low budgets, come out with creative, interesting and effective marketing.

But that fizzles out when they get funded, as startups often pump in money without giving it a second thought.

It’s important not to slack in marketing and creativity just because you have the budget for it and have funds to spend.”

Anu Desai, Client Solutions Manager, Facebook India, highlighted the potential and relevance of social media platforms like Facebook and Instagram.

“Today, there is strong shift in the way people consume media, tilting mostly to mobile.

Today, mobile has people’s time and attention.

It has changed the way people discover, connect and engage.

And, that’s why the mobile is increasingly becoming the first point of contact for consumers with brands and businesses.

And, a platform like Facebook can be a great partner at every step of the consumer’s digital journey – beginning at awareness, following with demand generation to acquisition, be it lead generation or app instalment.”

Anu highlighted how Facebook can help provide actionable insights and help brands to make decisions that can help drive their business.

“Insights can help understand your customers and also the relevance of your product or service to that customer segment.”

Anu demonstrated the different video formats supported by the two social media platforms to show what works best based on the business use case scenario.

She highlighted how live videos are becoming a powerful way of telling your story.

“First, it was video which became an integral channel for brands to visually tell their story.

Today, that is being taken over by live video.

Live video is making it possible for brands to interact and engage with their audience in real time.

This is a huge advantage for brands, and every business must learn to capitalise on it to stay relevant to today’s customers.”

Anu highlighted how brands can use free online tools to effectively tell their story and also spoke about the importance of enhancing and staying consisting with the design aspect of branding.

With simple examples, she showed how brands can tell their story effectively with well-made three-second-long videos that do not require intensive investment in skill, technology or money.

Anu also spoke about the difference in the audience of Facebook and Instagram, rebranding and boosting app engagement with Facebook , how to capitalise on brand campaigns on Facebook, and how brands can find the right format for the content

The second day of the Growth Hacking Bootcamp saw Ankit Agarwal, Director, Marketing at Accel Partners and Former Director, Marketing at GrowthStory talking about growth and progress from an investor’s perspective.

He also deep dived into aspects such as metrics, implementation roadmap, sustainability and also covered important lessons on branding and marketing.

“Organisations often work in silos, in departments.

There is a team that takes care of marketing, one for branding, and one for product. And, alignment issues between the teams is not unusual. But customers see you as one and any non-alignment internally gets reflected in the brand projection.”

Ankit took the participants through marketing concepts such as product keyhole model, establishing a minimum viable product (MVP) through methods such as smoke tests, Wizard of Oz, single feature product, lean analytics, types of growth hacking, the correlation between ad frequency and CTRs (Click-Through Ratea), dynamic creative optimisation, testing phase versus testing process,  and advantages of A/B testing and multivariate testing, among other important concepts.

“It’s important for businesses to expand the area of focus beyond traffic and acquisition.

You should also focus on aspects such as activation, retention and revenue in equal measure.”

Ankit, who has worked with several startups like Flipkart and Social Media Link highlighted why a growth-hacker is integral to any startup and who should don the hat.

“A growth hacker’s job is to figure out how to acquire users at an exponential rate, and move from one state to another in the customer life cycle and thereby drive growth.”

Ankit said, “In the initial years, the founder(s) need to be closely involved because they own and define the product.

After PMF (Product Market Fit), startups can hire a person for the core team — someone who understands product, marketing and analytics.

Someone who has the right methodical approach and framework in mind, can constantly keep questioning and finding answers on how to get more people to use the platform and get people to move from one step of the funnel to another.”

He stressed that the founders need to instil a culture of focussing on data driven growth and pushing for fast and rapid experimentations.

Ankit advices startups in the post PMF stage to take a step back and define what kind of company (i.e. brand) they want to create.

“At this stage, several startups  don’t invest time thinking about and outlining core brand attributes or values.

It can be tempting to directly jump into the branding campaign execution but it is important for every brand to have a brand idea that’s consistent over time.

“ He added, “Another important aspect startups need to get right is – timing and product readability.

It is important for your branding and marketing activities to be aligned with the phase your product is in and how mature the category you are operating in is.”

He said startups must ensure that the product and service experience is spot on before they start reaching out to the outside world.

“Good branding and campaign can only complement a great product, not be a substitute for one.”

The workshop helped the participating startups to take home some key learnings. For instance, Neeraj Gutgutia, Founder, Right2Vote, says, “The workshop reiterated that in a complex business like ours we should have patience.

A disruptive change like mobile voting cannot happen overnight.

We need to continue to keep in mind that initial conversions take time because of the risk of change.

But with each conversion cycle, converting subsequent customers will be easier as positive results with earlier customers would add to the confidence of subsequent customers.

And, that’s why as a social-impact startup, we need to focus on the goal and ensure that we continue to move in the right direction, even if it’s only by an inch a day.”

Interacting with the speakers helped the entrepreneurs imbibe another valuable business lesson – how to customise the pitch for each of your customers and stakeholders, and not use the same pitchthey use for an investor to a customer.

Another learning was the rationale behind why it’s important not to overload customers with all the benefits that the product or service offers, but focus only on the key benefits relevant to that segment.

Neeraj says, “We had been focusing too much on numerous benefits of mobile voting such as higher voting percentage, reduction in cost, time and human effort but had failed to address the issue of anxiety related to the online voting system in our communication.

Even though online voting is obviously safer, we need to drive home the point by addressing the customers’ anxiety.”

Neeraj explains that the session on digital marketing techniques and tools like hot jar, hit map, click map, and numerous features of Facebook Analytics were helpful and they are now armed with the awareness and realisation to capitalise on the tools and platforms extensively to hack growth.

Neeraj says, “The workshop has helped to pinpoint avenues to tap opportunity and has been instrumental in identifying some glaring errors and put us on a path for course correction.”

Meenakshi JaIn, Founder, Helper4U, says that the workshop has helped to understand her customer and what kind of marketing efforts are likely to yield results. “

“What we have learnt is that the bottom of the pyramid job seekers (especially women) do not read newspapers, are not internet savvy, and do not have time to watch TV or listen to the radio.

They don’t even pay attention to the hoardings or banners put up in the neighbourhoods, or on buses and autos.

So, these traditional mediums do not yield results when we try to reach them.

What works the best is personal references.

So, we are looking to leverage hyper-local partners and individuals who work in the urban slums across cities to champion the work we do.

We are also look at reaching out to them through WhatsApp messages to registered seekers for brand recall.

Another learning has been that not many people target this segment with any physical reminder that they can keep, like a pamphlet or carry bag, or written receipts.

But, if they get any of these, they keep them safe for a long duration. So, we are also trying to use these to reach the job seekers.

The workshop was part of the intensive mentoring by subject matter experts for nine Indian social impact startups who have been shortlisted for the 2nd edition of the Code for the Next Billion programme, a joint initiative by Facebook and NASSCOM 10,000 Startups.

In addition, the startups also get to be part of bootcamps and workshops to help them tackle various challenges.

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forbes.com

Forbes Coaches Council offer firsthand insights on leadership development & careers.

“Top business and career coaches from Forbes Coaches Council offer firsthand insights on leadership development & careers.

Stress is inevitable at just about every job. Sometimes it is a particular project, a task that has to get done, a looming deadline or even just the technology that you are using.

Stress can eventually hinder your productivity, so you want to nip it in the bud whenever possible.

We talked to some members of the Forbes Coaches Council to ask them how they manage stress.

The ideas varied a lot, but they mostly focused on mindfulness, task-oriented solutions and adjustments to mindset.

Try some of these tips the next time you are feeling stressed and unfocused at work.

You may be able to get back to your work quicker and with a clearer head.

Members share their top stress-busting strategies.

2. Do The Hardest Things First

At work, it seems nothing creates more of an anvil on you than putting off a big project.

It helps to tackle a portion of a harder project before doing the more common work that needs to be done.

When you put off a larger project like a talk, a written piece or a looming project deadline, it weighs on you and makes you less productive on the more normal, basic, but still important tasks.  – John M. O’Connor, Career Pro Inc.

The best solution for being productive and alleviating stress is to make a list of things that need to be completed each day. If it is a big project, be sure to break the deliverables down into manageable pieces.

It also might make sense to complete a few of the easy things early to feel more accomplished.

Another solution is to keep a calendar and backfill the tasks from today until the project is actually due, filling in a timeline of when each step should be completed so that the final piece is completed on-time.

Remember is always best to underpromise and overdeliver. – Kathleen Houlihan, Dream2Career

One of the best productivity tips I recommend and implement, which also reduces stress, is to turn off the notifications on your mobile phone for at least two hours during the workday.

Set hours each day when you can work undisturbed without those annoying beeps or buzzes letting you know that you have another voicemail, email or “like” on the cat video you shared last night on Facebook.

In our efforts to automate most of our administrative lives, we’ve come to rely on notifications and alerts for everything.

Turn them off for a couple of hours each day and eliminate the stressful distractions. – Trellis Usher, T.R. Ellis Group LLC

5. Pick Three Essential Things

Essentialism by Greg McKeown is one of the tools I give to all my clients.

Pick three essential things you must get done that day and focus your energy there.

You’ll soon realize your long list of to-dos get done much quicker and with more efficiency.

Say goodbye to overwhelm. – MJ Impastato, H2H Systems

6. Plan Your Day Around Your Productive Times

Some of us are night owls. Others are early birds. Regardless of what your schedule looks like, you need to own it and plan your day to accommodate your energy levels.

For the times of day when you are most productive, schedule your most important meetings and projects.

Then, for your less productive times, focus on administrative tasks that need to be tended to but require less brain power. – Kyle Elliott, MPA, CHES, Kyle Elliott Consulting (CaffeinatedKyle.com)

12 Productivity Tips That Help Reduce Stress

forbes.com

Growth Stackers.

“Phil Laboon is a serial entrepreneur and currently the CEO and Co-Founder of the fast-growing performance marketing company Growth Stackers.

Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won’t work for them.

All too often, companies fall into the trap of thinking that their business model is “too different” or “too unique” for internet marketing.

In the following article, I will explain the top five reasons that digital marketing strategies fail and offer some suggestions as to how your company can avoid them.

When I opened my first digital marketing company in 2001, I remember business owners explaining to me why their company didn’t need a website. Fast forward 17 years later and we now know a company website is not only needed — it’s imperative.

I receive a similar attitude when suggesting social media marketing with business owners.

Unfortunately, many companies are creating their own demise by refusing to adapt their efforts to the current marketing trends.

Yes, change is scary and uncomfortable, but change is also inevitable.

Don’t avoid digital marketing just because it’s unfamiliar.

To make yourself more comfortable with the idea, seek out some educational articles and tutorials.

Knowing a few basic digital marketing concepts will ease the fear of the unknown and give you the confidence to at least try a smaller-scale test.

Lack of experience is the No. 1 internet marketing killer.

Many companies aren’t willing to seek proper training for their marketing employees, resulting in a huge waste of time and money.

The world of digital marketing is becoming increasingly complex, making it nearly impossible to do half-heartedly.

In addition, digital marketing is in a constant state of change, requiring marketers to learn, research and adjust their strategies on a continual basis.

Find a marketing company or freelancer to perform an ad test for your company (preferably one that has a track record of success to avoid even more wasted time and effort).

This allows companies to dip their toes in the digital marketing waters without committing to a lengthy contract.

These small-scale tests are excellent at predicting your company’s success (or failure) on any given digital platform, allowing you to find an accurate starting point for larger campaigns.

Top 5 Reasons Why Digital Marketing Isn’t Working For You (And How To Fix Them)

youtube.com

theguardian.com

School shooting survivors denounce Publix over its support for NRA-aligned gubernatorial candidate

The students from Marjorie Stoneman Douglas high school shouted “USA, not NRA!” and caused brief delays at the checkout as customers navigated carts around them on the floor.

Pro-NRA counter-protesters also showed up at one store, and two men almost came to blows before police intervened.

“A lot of people don’t support who Publix is supporting,” said Haylee Shepherd, a 15-year-old sophomore at Stoneman Douglas, who joined 13 fellow protesters on the floor for about 10 minutes at one of the stores.

“It’s going to reflect on them as a brand and people shopping there.”

Publix has been criticized by the students for supporting the agriculture commissioner and gubernatorial candidate Adam Putnam, a Republican who has called himself a “proud NRA sellout”.

The activists have called for a boycott of the supermarket.

Publix announced earlier this week that it would “re-evaluate” its donations amid the outcry.

In another statement Friday, a company spokeswoman, Maria Brous, said the chain would halt its contributions for now as it continues that re-evaluation.

The senior David Hogg, one of the most vocal student activists for gun reform and one of the founders of March for Our Lives, helped organize the protest.

It came a week after 10 were killed at a high school in Santa Fe, Texas, and the same day that authorities said an Indiana middle school student opened fire inside his science classroom, wounding a classmate and a teacher.

At one point, a counter-protester, Bill Caracofe, stuck his middle finger an inch from Hogg’s face outside the grocery store just a few miles from the school where 17 of Hogg’s classmates and teachers were gunned down.

“There are millions and millions of people who don’t worship everything that comes out of his mouth,” said Caracofe, who joined about a dozen NRA supporters who counter-protested inside the store.

He said the students’ anger toward Publix should be directed at the sheriff’s office and school district for failing to protect them.

Hogg said such reactions were common, saying the media has falsely portrayed him as someone who wants to seize guns.

He said he supports the second amendment but wants tighter regulations, universal background checks and training for people who own AR-15s and similar semi-automatic rifles.

The suspension announced Friday applies only to money from the company, which has given $413,000 to Putnam over about three years.

Publix has been a strong Putnam supporter. Campaign finance records show that Publix, its top executives and board members, and their family members have donated more than $750,000 altogether to Putnam or his political committee.

The supermarket chain is one of a long line of Florida corporations that has helped bankroll Putnam’s candidacy.

Over the last three years Putnam has also gotten substantial financial help from Walt Disney, Florida Power & Light and US Sugar.

… we have a small favour to ask.

More people are reading the Guardian than ever but advertising revenues across the media are falling fast.

And unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can.

So you can see why we need to ask for your help.

The Guardian’s independent, investigative journalism takes a lot of time, money and hard work to produce.

But we do it because we believe our perspective matters – because it might well be your perspective, too.

If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure.

For as little as $1, you can support the Guardian – and it only takes a minute.

Thank you.

Parkland students stage supermarket ‘die-ins’ to protest chain’s NRA link | US news | The Guardian