Keyword strategies are essential to developing winning search engine marketing campaigns. Your keyword strategy should involve selecting high-performing keywords that drive relevant traffic to your business. Choosing the right keywords for advertising can make all the difference in your campaigns, determining how well your advertisements rank on Google and
No one ever goes to page two of Google. It’s either you’re on page one, or it doesn’t even matter. Hey everyone, today I’m going to share with you how to go from page two of Google to page one.
How to Go From Page 2 to Page 1 of Google Tip #1
The first tip is to look at all of the results that are ahead of you on page one. You go to those URLs, and you can take their site and put it into Ahrefs. When you put in that URL into Ahrefs, it shows you every single person that’s linking to your competition. Make sure your webpage is better than your competition’s.
How to Go From Page 2 to Page 1 of Google Tip #2
My second tip is you optimize your title tag. You can go into Google Search Console, look to see what keywords you’re getting impressions for and what keywords you’re getting clicks for. If the main keyword you’re ranking for isn’t getting that many clicks, you need to adjust your title tag to be more appealing.
How to Go From Page 2 to Page 1 of Google Tip #3
The third thing you need to do is stop looking at search queries as keywords. Yes, people are typing in keywords into Google, but these keywords aren’t just for the sake of them typing in a word. A keyword is usually a problem that someone’s trying to solve. For example, if you type in how to get more Google traffic or even something more broad like SEO, the chances are you’re looking to increase your rankings because you want to get more traffic to your website, get more customers to your business. Look at these key terms, keywords, key phrases as problems. If you can solve the problems people are looking for, right, these solutions that they’re looking for, you’re going to get more traffic.
How to Go From Page 2 to Page 1 of Google Tip #4
The next tip is to build up your brand. And here’s what I mean by that. One of the biggest factors when it comes to Google rankings is brand.
How to Go From Page 2 to Page 1 of Google Tip #5
And lastly, think about the user first. That’s the best way to build a brand. It’s not about making money. Yes, you want money, a lot of businesses do, but they don’t make money because they want to make money. They make money because they solved a problem. So if you put your users first, you survey them using tools like Koala Room or Survey Monkey figure out how you can truly help them knock their socks off, they’re going to have such a better experience that over time, you’re going to build up your brand. So if you do those four things, over time, you’re going to notice your rankings go from page two to page one.
But here’s the thing, most people want the rankings to go up right away. It doesn’t happen that way. Sure, I know that you went from page 1000 to page, you know, eight fast and you may even go from page eight to page three or page four pretty quickly. But as you keep moving up, Google takes their time to move up rankings. It’s not because their algorithm’s slow, it’s that they want to ensure that you’re providing a better experience than all the people who are ranking above you. So if you follow these tips, you’re going to go from page two to page one.
If you’ve got a small business to run then you know the importance of choosing your digital marketing strategy wisely. After all the right digital marketing strategy can either make or break your marketing before it’s even launched, which is why on this episode I’m giving you 20… (yes, 20) of my top Digital Marketing Strategies For Small Businesses for you to choose from so you can build the perfect digital marketing strategy for you and your business.
Now rather than dive into the nitty-gritty specifics of each and everyone… which would make for a full day viewing affair, I’m going to give you 20 of the top strategies that I’ve seen work wonders for small businesses in order to generate more leads, customers, and sales.
One more quick note, you’re going to notice some overlap between these, and that’s ok, just pick out the 2, 3, or maybe even 4 areas you think you’re going to be able to shine and focus there to start. Some items are going to be high level, and some more specific but this is intentional, because some things need to be looked at on both a macro and a micro level in order to really understand how they might be valuable to your business.
The goal here is to flood your brain with possibilities so you can see what resonates and what doesn’t enabling you to dive in deeper later on the points you feel would give your business the most bang for your marketing buck.
Because at the end of the day it’s less about the tactics and more about the strategy behind them, and remember, a well executed but only average strategy will massively outperform a terribly executed but amazing strategy because at the end of the day, it’s what gets done, and gets done well that actually matters.
Also make sure to stick around until the end of the video because while I’ve listed the first 18 strategies in no particular order, it’s the final two items that I believe are the two single most powerful points to consider for small businesses today.