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the-marketer-as-philosopher,-episode-3-the-conversion-heuristic-analysis:-overcoming-the-prospect’s-perception-gap

The Marketer as Philosopher, Episode 3 The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

Some marketers try to discount their way to success. But sustainable marketing success doesn’t come from endless incentives – marketers succeed when they are able to help the customer accurately perceive the value in the products and services they sell. That is no easy task. Because there is a natural gap between marketers and customers,…

data-pattern-analysis:-learn-from-a-coaching-session-with-flint-mcglaughlin

Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

How would you translate your company’s data and analytics into a step-by-step plan to grow the business? Where is your company’s most significant conversion opportunity? Can you detect any intriguing patterns in your company’s metrics? To help you organize your data, pinpoint funnel leaks and increase conversion, MarketingExperiments held a live, interactive coaching session with…

get-your-free-simplified-meclabs-institute-data-pattern-analysis-tool-to-discover-opportunities-to-increase-conversion

Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion

To increase conversion for your company, you must pinpoint your marketing and sales funnel leaks so you know what to repair. Do you know precisely where customers are dropping out of your funnel? Where you should focus marketing efforts most efficiently to attract customers to conversion? The best next steps to make the biggest gains…

how-to-get-buy-in-for-your-projects,-plans-and-proposals-from-the-first-pitch-to-successful-completion-(plus-free-template)

How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)

(This article was originally published in the MarketingExperiments email newsletter.) COVID-19 has necessitated that many marketing departments quickly pivot their plans, and thus agencies and other vendors have to quickly adapt right along with their clients. So the ability to pitch an idea — that crucial marketing skill set –– is more valuable than ever. But…

inside-influence-ep09:-brian-solis-from-salesforce-on-how-b2b-influence-adds-value-to-customers

Inside Influence EP09: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers

According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there’s one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The…

b2b-marketing-news:-b2b-user-reviews,-instagram’s-new-branded-reels,-writing-to-reward,-&-google’s-refined-smart-bidding

B2B Marketing News: B2B User Reviews, Instagram’s New Branded Reels, Writing To Reward, & Google’s Refined Smart Bidding

Instagram turns influencer branded content on its head, giving advertisers greater control Instagram has rolled out features that will give digital marketers new branded content options for its Instagram Reels and Live products, the Facebook-owned social media platform recently announced. AdAge Write to Reward Your Reader The Harvard Business Review takes a look at the…

gratitude-in-uncertain-times:-what-the-toprank-marketing-team-is-most-thankful-for

Gratitude In Uncertain Times: What the TopRank Marketing Team is Most Thankful For

Have our views on thankfulness changed in the turmoil and uncertainty of 2020? As the U.S. celebrates Thanksgiving Day, the pandemic continues to have a profound global impact, making this start to the holiday season one unique in modern history. This doesn’t mean that we have less to be thankful for, however — indeed the…

inside-influence-ep08:-srijana-angdembey-from-oracle-on-how-influence-creates-better-b2b-customer-experiences

Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution. In fact, 74% of marketers…