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b2b-marketing-news:-digital-marketing-priorities,-ultimate-cx,-b2b-burnout,-the-power-of-podcasting

B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organizations are either cutting costs as a response to the financial uncertainties…

14-expert-b2b-influencer-marketing-predictions-for-2021

14 Expert B2B Influencer Marketing Predictions for 2021

What will B2B influencer marketing look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world eventually arrives? To help answer these questions we’ve gathered top B2B influencer marketing insights from both industry experts and our own team, and present our look at their predictions for 2021. Let’s jump…

10-expert-pointers-to-create-better-b2b-content-with-authentic-influence

10 Expert Pointers To Create Better B2B Content With Authentic Influence

How does authentic content help drive better customer experience? And how does influence help optimize B2B content marketing performance? Both of these are important questions for today’s B2B marketers heading into the uncertainty of 2021, where we face falling organic social reach and declining brand trust. To help guide the way we have gathered together…

inside-influence-ep07:-pierre-loic-assayag-from-traackr-on-influencer-marketing-technology

Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology

Scrow: A conjunction of “scale” and “grow”, which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show about what’s working and what’s not inside the world of B2B Influencer Marketing. When B2B marketers…

b2b-marketing-news:-b2b-buying-disconnect-study,-google’s-serp-video-carousels,-b2b-event-roi-data,-&-instagram’s-new-story-reactions

B2B Marketing News: B2B Buying Disconnect Study, Google’s SERP Video Carousels, B2B Event ROI Data, & Instagram’s New Story Reactions

How Can You Improve Your B2B Virtual Event’s ROI? 47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top return-on-investment (ROI) potential, followed by some 36 percent who said that making the virtual format more dynamic and interactive was a priority, according to recently-released survey data. MarketingCharts Adweek Survey Finds 40% of…

7-keys-to-successful-b2b-influencer-marketing-#mpb2b

7 Keys To Successful B2B Influencer Marketing #MPB2B

MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “New Research: How to be Successful With Influencer Marketing.” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you’ve got to…

fuel-your-cx-engine-with-different-types-of-data

Fuel Your CX Engine with Different Types of Data

From email marketing and marketing automation to real-time re-targeting and website optimization, marketers leverage customer experience platforms to drive one primary KPI: revenue. These tools or engines are very powerful in terms of what they can accomplish, what they can do, and who they can reach.  However, without the proper fuel, they can’t be as impactful. By…

modular-email-architectures:-efficient-workflow-and-foundation-for-personalization

Modular Email Architectures: Efficient Workflow and Foundation for Personalization

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. What is modular…