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These Are The 10 Most Well-Known Unicorn Companies in the U.S.

January 8, 2021 5 min read
This story originally appeared on ValueWalk
In the financial world, a unicorn is a term that refers to a privately held startup firm with a valuation of more than $1 billion. Unlike many other developed countries, the U.S. is home to some of the most popular unicorns in the world and most of these unicorns are tech-based. If you would like to know more about them, then detailed in the article are the ten best-known unicorns in the U.S.
Our list of the best-known unicorns in the U.S. is based on the list in Tech Startups used consumer awareness, i.e. how familiar consumers are with the product or service offered by the unicorn, to rank the unicorns. Following are the best-known unicorns in the U.S.
10. Postmates (46 percent)
Founded in 2011, the company provides local delivery of restaurant-prepared meals and other goods. The company enables anyone to get any product delivered in less than an hour. Postmates relies on a mobile app and Global Positioning System to connect inventories and consumer demand. In December, Uber announced that it completed the acquisition of Postmates for $2.65 billion.
9. Epic Games (49 percent)
Founded in 1991, it is a leading video game and software developer and publisher. The company also offers 3D engine technology. It operates Fortnite, which is among the biggest games globally with more than 350 million accounts and 2.5 billion friend connections. Epic is headquartered in Cary, N.C., and has more than 40 offices worldwide.
8. 23andME (54 percent)
Founded in 2006, it is a leading consumer genetics and research company. It is popular for providing a direct-to-consumer genetic testing service, where users need to provide a saliva sample. The name 23andME is inspired by the 23 pairs of chromosomes in a normal human cell. In 2019, it was named as one of the “Best Places to Work” by Glassdoor, and in 2017, it featured in MIT Technology Review’s list of the “50 Smartest Companies.”
7. Quora (54 percent)
Founded in 2009, it is a Q&A platform that allows users to ask questions and answer other people’s questions. It was co-founded by former Facebook employees. “More than a billion people use the internet yet only a tiny fraction contribute their knowledge to it. We want to democratize access to knowledge of all kinds….” the company’s LinkedIn page says. Last year, the site had 590 million unique visitors a month.
6. Ibotta (58 percent)
Founded in 2012, it is a mobile technology company. Ibotta is basically a mobile shopping app that enables users to earn cash back on groceries and more. The company has partnerships with leading brands and retailers, such as Walmart, Target, Procter & Gamble, Kraft Heinz, Amazon, Uber, and more. Ibotta is among the fastest-growing private companies in the U.S., and in 2019, it became the first mobile consumer technology company in Colorado to hit $1 billion valuation.
5. Grammarly (58 percent)
Founded in 2009, it offers a digital writing assistance tool, which is based on natural language processing and artificial intelligence (AI). The company is headquartered in San Francisco, but has offices in Kyiv, New York City, and Vancouver. Grammarly’s toolkit is used by about 20 million people to better their written grammar. The software is compatible with several browsers and can be used as a browser extension, web app, mobile and desktop app, as well as with specific apps such as Microsoft Office.
4. Credit Karma (71 percent)
Founded in 2007, it is a multinational personal finance company. It is popular as a free credit and financial management platform. Credit Karma is headquartered in San Francisco, Calif., and has its operations in the U.S., Canada and the UK. The platform enables users to access credit scores and other credit information from Equifax and TransUnion. Also, it helps users to better their credit rating.
3. Buzzfeed (73 percent)
Founded in 2006, it is a leading digital media and tech company that provides news and entertainment content. Buzzfeed covers breaking news and comes up with original video and content that users can share on the web. The company is based in New York City and has offices in 18 cities around the world. It was initially known for online quizzes and pop culture articles, but has now grown into a global media and technology company.
2. Airbnb (86 percent)
Founded in 2008, it is among the biggest vacation rental online marketplace companies. The company is based in San Francisco, Calif., and operates in over 81,000 cities and 191 countries globally. Airbnb allows users to arrange for lodging and tourism experiences, as well as list properties for rental. Thus, for hosts, it serves as a way to earn passive income, while for guests, it allows them to get relatively inexpensive accommodations. Technically, Airbnb is not a unicorn anymore because it became a public company last month.
1. Reddit (86 percent)
Founded in 2005, it is a social news aggregation, web content rating, and discussion website. This social platform is home to thousands of communities, such as tech topics, TV fan theories, breaking news, sports, and more. As per the data from Alexa Internet, it was the 17th-most-visited website globally and the seventh most-visited website in the U.S. as of October 2020. About 40% of its user base is from the U.S., while the UK accounts for 10 percent of its users.

Still Adjusting to Remote Working? I've Been Doing It for 20 Years.

The future of leadership in a stay-at-home economy.
Free Book Preview: Coach ’Em Way Up
Discover how to be an influential mentor through tips and advice based on the teachings of respected basketball coach John Wooden.

January 8, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
For the past ten years, I’ve been fortunate enough to work remotely and managed teams who do the same for over two decades. As a result I was prepared for 2020’s exodus from the office. I made the important decision to live in Northern California, away from the major tech hubs of San Francisco and not once did I feel like my career path was stifled. In fact, I was promoted to my current role as CMO while working from home. Based on my experience, I’ve outlined three key things for other business leaders to consider as we approach this post-pandemic economy. 
Related: 5 Investment Trends That Will Dominate After the Pandemic
Successfully running hybrid teams 
While we’re all remote now, the New Year is expected to usher in a more hybrid work setting. Many employees will remain at home, some in the office, and others will choose to do a bit of both. Either way, the office won’t look like it did in February. My team has discovered new ways of working this year, especially as parents are dealing with challenges we never thought possible. Solutions involve offering flexible hours or a part-time schedule for parents, while they assist their children who are distance learning. No matter the situation, being flexible and empathetic is critical. 
Supporting the personal growth of your employees is also one way to ensure the longevity of your team. There’s no reason that career-path exercises of the past can’t remain intact while everyone is remote. Make sure you’re still facilitating career development discussions on a regular basis. Share clear feedback, kudos and areas for growth the way you would in person. In the end, everyone involved will feel more excited, rewarded and challenged in their roles.
Don’t helm a command-and-control center
Everyone is dealing with a crisis this year. As business leaders, we need to come from a place of understanding. We can’t come off as robotic micro-managers who are overcompensating for the lack of face-to-face management. Instead focus on individual empowerment, providing a path for learning and growth.  More likely than not, an empathetic and understanding approach will encourage employees to stay with the company, weather this storm together, and be confident in the path forward. 
Maintaining culture remotely is difficult, there’s no hiding that. Nothing beats the feeling of wrapping up the week with a team happy hour, but it takes effort from the top to maintain that comradery online. Get creative. Think of things that have worked at past events, and see about bringing them online, like wine tastings and cooking classes.  Similarly, I’ve always been the type of leader with an “open door” policy. I want my colleagues to feel I’m approachable and committed to their happiness. This too is something that’s possible while remote. Make yourself available for quick catch-ups. If everyone is feeling video-conferencing fatigue, encourage walking meetings over the phone. While remote, it’s critical to make sure those important, and sometimes challenging, conversations still take place.
Related: How to Become a Better Leader Through a Crisis
Create space between work and home
I’ve learned by working remotely that in order to maintain physical and mental well-being, I need to create space between my job and home. I make an effort to go for a midday walk and sign off at an appropriate time in order to achieve this so-called space. I’ve encouraged my teams to think about having a “no meeting day” while we’re all remote or a “no video” day to create a break in the week and encourage people to take a step back, think about their larger priorities and refocus. I find lunchtime strolls are critical to regroup and come back for the second half of the day with new energy. 
While 2020 has presented travel challenges, it’s still important to encourage vacation. I’m a firm believer that we’re our best selves at work when we’re mentally and physically healthy, and although we may not be able to travel, it’s important to encourage your teams to still unplug. It’s not healthy to let work consume your life. I’ve seen this work well when leaders set the example at the top. By not sending late-night emails, or working months on end without a day off, it sets the tone for the rest of the company. 
Related: Why Digital Transformation is More About People Than Technology
I’ve talked to several business leaders who are faced with the challenge of deciding whether to continue remotely or try to pull the team back to the office. When public health is at the forefront, this is not an easy conversation. The most important thing is for leaders to be transparent about decision-making processes. Flexibility may be the answer until normalcy is achieved again, but keeping a transparent approach to this will help ensure your team sticks with you, whether it’s at home or in the office. 

This is the plane could run on the friction energy of flight

This technology could become a reality thanks to nanogenerators called triboelectrics, which allow generating energy by rubbing, even the air against the wings of the aircraft.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 8, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This story originally appeared on Alto Nivel
Its creator was inspired by the carbon reduction technology of the Airbus aircraft model Maveric, which is powered by next-generation turbine engines.
Science and engineering is increasingly advanced, especially in the search for clean energy to help the planet. This is how Michal Bonikowski has designed an airplane called Eather One that generates its energy through the friction of its wings with the air.
This technology could become a reality thanks to nanogenerators called triboelectrics, which allow generating energy by rubbing, even the air against the wings of the aircraft, according to Sustainable Skies .
Image: via
Its creator was inspired by the carbon reduction technology of the Airbus aircraft model Maveric, which is powered by next-generation turbine engines.
So far the main problem for the designer is the weight of the battery. However, he says he enjoys all the attempts to revolutionize flight.
How would this machine work?
Bonikowski explains that the air is full of electricity that can be recovered through the friction generated by the plane in flight and on the wings, instead of the fuel tanks, triboelectric nanogenerators can be placed that can generate the energy necessary to drive several smaller electric motors through the vibration of the structure and the friction generated by the bending of the wings during flight.
“In this case, the battery pack needed for transportation should only satisfy the need for take-off and landing. The flight itself could generate the energy needed to maintain it and, probably, to charge the batteries, ” says the expert.

Pfizer vaccine could be effective against new strains of coronavirus, according to this research

The American pharmaceutical company, Pfizer, together with scientists from the Medical Branch of the University of Texas (USA), made an analysis on the N501Y mutation in the peak protein of the variant found in the United Kingdom.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 8, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This story originally appeared on Alto Nivel
The Pfizer / BioNTech coronavirus vaccine may provide protection against new contagious strains of Covid-19 , which have appeared in the United Kingdom and South Africa , research indicated.
Scientists at the University of Texas , conducted research supported by the companies, whose bases were focused on the N501 variant and the peak protein of both mutations that have a faster spread than the previous variants.
The study used blood samples from an average of 20 people , who had received the mRNA technology vaccine from companies as part of a past clinical trial.
Antibodies in the blood of people who had been given the vaccine were able to neutralize a laboratory-generated version of the mutant virus.
Even when talking about initial figures , the results obtained indicate hopeful signs that the dose is likely to have an effect against the new mutations , a relief for those health authorities who are trying to stop the wave of new infections, even in their attempts by vaccinating as many vulnerable people as possible. Strains from the UK and South Africa have shown signs of being more infections than past variants.
However, it is emphasized that the findings are limited , since the complete group of variants found in some of the rapidly transmitted SARS-CoV-2 strains is not analyzed.
The mutation could be responsible for further spread , adding to the concern that the virus could still escape the effects of the vaccine, says Phil Dormitzer, of the principal investigators of the vaccines of the American pharmaceutical company.
The specialist pointed out that it is encouraging that the doses appear to be effective against the mutation, as well as for the other 15 variants that the company has tested in recent days. “So now we have tested 16 different mutations , and none of them have had a significant impact. That’s the good news, but it doesn’t mean that 17 won’t have it, ”says Dormitzer.
Experts plan to carry out similar tests to check that the vaccine is effective against other strains found in the coronavirus mutations in the United Kingdom and South Africa , they hope to have more information within the next few weeks.
It is worth mentioning that shortly after the new strain emerged in the UK , at the end of December, BioNTech CEO Ugur Sahin said he was confident that his vaccine would be effective for this new mutation. Likewise, he announced that if required, the dose would receive the necessary changes to adapt to the arrival of said variant in about six weeks, although later it could need a new authorization from the health authorities.
To learn more: FDA clears Pfizer vaccine against COVID-19 in the United States

Red traffic light will be sent in Mexico City: Claudia Sheinbaum

The head of government recalled the financial support that had already been announced and explained that the reduction in income tax will be extended to restaurants in the town that maintain the employment of their workers.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 8, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This story originally appeared on Alto Nivel
Sehinbaum recalled the financial support that had already been announced.
The reduction of the payroll tax (ISR) for small businesses in the Historic Center will be extended to restaurants in the CDMX on the condition that jobs are maintained.
Mexico City (CDMX) will remain at the red light that was announced three weeks ago. This means that non-essential activities will be closed. This was announced by Claudia Sheinbaum , head of the local government.
“The City is on a red light and remains with the same restrictions … future changes will depend on epidemiological indicators.” All of this is a consequence of a rebound in infections and deaths from COVID-19. Also, a hospital occupancy level of 86.31 percent in total.
The official stressed that thanks to the support of the Federal Government, the hospital capacity in CDMX is growing.

Capture: Claudia Sheinbaum via YouTube.
Sehinbaum recalled the financial support that had already been announced, of which there are 10,011 applications for microcredits. “We have the opening of 50 thousand so that they can continue filling their requests.”
Support for restaurant workers, of whom they already have 69,210 records and have a limit of 100,000, but they would see the possibility of expanding it if more were needed. And finally, the support of My Scholarship to Begin, from which 1,180,384 families have benefited.
On the other hand, there is the reduction of the payroll tax (ISR) in January for small businesses in the Historic Center, a situation that will be extended to the restaurants of the CDMX on the condition that jobs are maintained.
Likewise, there will be a 50 percent discount for businessmen who rent premises in the Historic Center. This thanks to an agreement reached by the Head of Government, the Ministry of Economic Development, and the Historic Center Authority with the main real estate entrepreneurs in the area.
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The Magic of Money: 5 Key Lessons on Commitment

January 8, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
“Cut up the ticket from the struggle bus, because you’re not getting back on,” Amanda Marit says with a laugh. I’m meeting with her to discuss journey from cubicle to podcast and coaching empire. I’ve always admired Marit’s ability to create money and sustainability, and I had a feeling she’d have some secret sauce for each of us, too.
“It all began when I made a crazy decision to leave my job with barely any money saved to go full time in my business,” she says. “I had about $1,000 in my bank account, which was absolutely not going to be enough to pay my bills for even the next week. But I made a commitment to the universe that I was all in. Committed to my success. Committed to my message. Committed no matter how long it took or who I had to become.”
“At first, when I left I had some immediate success, and that kept me going for a few months, but then the clients stopped flowing in,” she continues. “At that point, I had no idea what to do next. I knew a breakthrough needed to happen, and that it wasn’t because of lack of taking action. Every day I would show up to the coffee shop with my laptop, check off to-do list boxes and wonder why I wasn’t attracting clients. My content seemed good on paper, and I was doing everything they told me to do to be successful. For awhile I would be near tears at the coffee shop thinking, What is wrong with me? What am I not getting? It was getting to the point where I didn’t know how I was going to pay my bills again.”
Related: The Magic of Agreement
At this point in her coffee shop hustle, Marit was working hard, offering things and wanting to be in service to people, but  she was not attracting clients. 
Marit shares the moment something shifted: “One day I was buying a coffee, ready to start my work day at the shop, and my card declined. This had happened a few times, so this time I didn’t panic. I ended up using a credit card to pay and just kind of laughed at the chaos for a second. I opened up my bank app to see what the situation was, and I saw five cents in my account. At that moment, I decided that that was never going to happen again. I remember thinking, This is the moment that it’s going to take off for me. Universe, what do I need to do?”
Here’s what Marit learned on her adventure from five cents to where she is now:
“I started to focus on what my mission truly was, remembered my worth and stopped worrying about where the next rent check was coming from,” she says. “I had to own the power of my work, stop putting out a desperate vibe and trust that the universe would support me.”
Every morning, Marit suggests:

Dive deep into your worth and the importance of the work you’re doing

Take inspired action instead of just checking off boxes, and run like your heart is on fire with your mission

It sounds silly, but make sure you offers in place where clients and money can funnel through

Quantum leap in your mind first
As Marit fully committed to her success, she felt more confident clients would show up, because she reconnected to how important her work was. 
“The next thing I knew, two-and-a-half weeks had gone by, and I had a $19,400 sales month,” she says. “I finally was in the right vibration. I knew now what it took to access it and did my best to stay in it. The next month was a $41,000 sales month. Then two $20,000 sales months after that. Fast forward four-and-a-half months, and I had hit six figures in sales in my business. From there, it hasn’t stopped flowing, every year has a higher income than the last.”
The highs and lows
“To avoid the roller coaster experience that many fast-climbing businesses face, I focused on my mental, emotional and spiritual alignment and took action that was inspired,” Marit says “You also have to blend that with being resourceful and responsible with your money.”
She suggests answering the following question every day until the unworthiness vanishes: What part of you doesn’t feel worthy of having money? 
“Being responsible and resourceful, to me, meant that I wouldn’t let my bank account get low before I took action,” Marit says. “I would get myself into alignment immediately and take action. We all typically have a threshold for what’s acceptable to have in our bank accounts at a time. Meaning, you won’t ever let your account go lower than what’s acceptable to you before you take action and get resourceful. That number has increased for me quite a bit over the years than it was back then, and that’s how I know I’ve changed the pattern.”
Related: The Sales Superpowers of Introverts
There can be no “plan B”
“I had no plan “B” going into this journey,” Marit says. “I could have asked my parents to help me with my financial burdens, and they probably would have, but I knew that if I went to someone else to save me then I would have just stayed in that pattern. I put my stake in the ground and decided I was going to let the universe support me. I wasn’t going to go find another job or call on my parents for help. I needed to do this to be able to show other people that it is possible, even when you have nothing lined up as a second option. We have to burn down our plan B if we want our plan A to thrive.”
Let’s go serve others and make a financial impact while we’re at it.