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How to Protect Your Small Business Against Fraud

Here are three steps you can follow to boost your security and keep scammers at bay.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 14, 2021 3 min read
Opinions expressed by Entrepreneur contributors are their own.
As a small business owner, you have many responsibilities to uphold to keep your company running efficiently. One of them is ensuring you have sufficient security measures in place to protect organizational and employee data from fraudulent scams. Unfortunately, online scams are becoming increasingly pervasive: as of 2018, 82% of businesses reported experiencing a form of fraud. While these findings indicated that large enterprises were at a particularly high risk, small businesses were not exempt from these attacks, which is why it’s more important than ever to protect your small business against fraud. Here are three steps you can follow to boost your security and keep scammers at bay. 
Educate Yourself
Knowledge is power. With this in mind, the first step in protecting your small business against fraud is to inform yourself of what types of fraud may target your enterprise. Some of the most common small business fraud scenarios include payroll fraud, cash theft, online banking, and false invoicing. It’s also vital to research the dire consequences such schemes can have on your small business. In many ways, fraudulent activity has the capacity to destroy your business. The financial losses are often significant, partners’ and clients’ level of trust in your organization are likely to plummet, and your company’s overall reputation could be significantly tainted. 
Related: I Went to Prison for SBA Loan Fraud: 7 Things to Know When Taking COVID-19 Relief Money
 Educate Your Staff
When it comes to defending your organization against fraud, your staff needs to be informed and involved in that process. Be sure to hold regular training sessions on common security threats (both online and offline) as well as prevention techniques they can implement.Make sure all workers (both new and seasoned) are well-aware of the company’s policies surrounding the use and handling of confidential data, such as financial data, employee information, and client information. Failing to do so could lead to costly gaps in employee knowledge. For instance, if a staff member isn’t privy to what a phishing scam looks like, they’ll be far more likely to fall for one and jeopardize sensitive data. 
Integrate a Fraud Management System
Ultimately, establishing an effective enterprise fraud management system is the best thing you can do to safeguard your small business from scams. Enterprise fraud management (EFM) refers to the real-time screening of transactions activity across multiple company users, accounts, processes, and channels, to ultimately identify and prevent fraud within a business.
When selecting a fraud management system for your business, there are several criteria you should consider. Look for a program that will offer seamless integration, real-time analysis and results, and fits into your budget.
Related: Has There Been $1 Billion in PPP Fraud?
 In an age when online scams are becoming more prevalent, defending your company’s data needs to be a top priority. By educating yourself and your staff on the types of fraud to look out for as well as prevention and protection measures, you’ll arm yourself with the knowledge needed to strengthen your overall security. Additionally, integrating an effective fraud management system will provide you with the peace of mind you deserve in knowing your data is safe from scammers.

Inditex Accelerates the Closure of the Bershka, Pull & Bear and Stradivarius Stores

As part of a digital transformation plan, the Spanish conglomerate begins to close its stores in China.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 13, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

“Hurry to the wrong step” may be the strategy of the conglomerate Inditex, since they are accelerating the process to close all their Bershka , Pull & Bear and Stradivarius stores in China . This is part of a digital transformation plan that began in 2020, after a million-dollar loss when sales fell 44% during lockdown.
In June 2020, the fast fashion giant reported that it would close 1,200 stores permanently around the world . Now, the process has advanced during January in the Asian country.
According to the WWD portal, the total of 93 branches that will close their operations, 37 are Pull & Bea r, 34 Bershka and 22 Stradivarius . The closure of the establishments has been gradual, however, the plan is that the three brands will only sell through their online stores, since these concentrate the greatest demand from consumers.
Until the third quarter of 2020, the conglomerate had increased its online sales by 75% compared to the same period of the previous year.

WW pic.twitter.com/VWoeUpZrxP
– Bershka (@Bershka) December 20, 2020
China, together with Spain , represent its most important market, and these will be the most affected by the accelerated transformation derived from the pandemic. In Spain, 1 in 4 stores are expected to be closed. “The plan will allow chains such as Bershka, Pull & Bear and Stradivarius to boost online sales in China and Japan,” Inditex commented to explain the change in the business model.
For the moment, the Zara, Zara Home, Oysho and Massimo Dutti brands will continue to be physically present in the Asian market.

A Guide to Turning Your Customers Into Your Product Designers

Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 13, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
You probably have people who specialize in design on your payroll. But it’s just as important to turn your customers into product designers. Doing this well can have a lasting influence on the relationship and loyalty they have with you. So, how do you shift them from reactive buyers to invested creators?
Related: 3 Strategies to Optimize Innovative Product Development
1. Involve them from the beginning
All too often, company executives start with or support ideas they think are good but leave the customer out. The focus is commonly on whether companies can bring a product to market instead of whether they should.
Involving your customers from the very beginning of product development means that you select only the projects that they’d like to pay for. It also ensures the initial designs are built around the customers’ real pain points and ways of behaving. It puts their end goals at the forefront so your products help customers achieve a higher quality of life. This ability to serve the customer is the hallmark of true business success.
2. Get product feedback through the entire customer journey
To gauge how a product is going to perform and smooth out hurdles to purchase and use, you need feedback from buyers through the entire customer journey. Their continued input helps you see not only how to improve the design itself but also how to improve other areas related to the larger experience with the product, such as customer support or marketing. It can give you big picture insights about other related issues you could solve for the customer down the road, as well. 
3. Create a customer advisory board
A customer advisory board means real users for your product get a regular chance to meet with you and talk about development. The people on this type of board usually also have business experience. Many are executives, so they can provide both product feedback and feedback about your operations and market.
4. Test as much as you can
There is, of course, a point where you have to decide a product is “finished” and start selling. But the more your customers get to interact with the product, the more they can figure out where there’s still friction in the user experience and weed out any bugs. More interaction can also increase their feelings of being invested in what you’re doing. From this standpoint, there can never be enough testing.
5. Close the feedback loop
No one likes to feel like others are ignoring what they think or have to say — your customers included. It’s not enough to just give people a way to offer feedback to you. You also need to get back to your customers and communicate the changes you made to the product based on their feedback. When customers can see that you are taking their feedback seriously, they’ll feel like they have much more of an influence on the development of the product. 
6. Encourage and use ratings and reviews
Ratings and reviews are important first because they offer simple ways to see what people think of your product and get ideas for improving it. But they are also enormously valuable in that customers will trust other customers. If you can get buyers to speak well of the product overall, potential customers will trust those insights and decide to buy, too. The more buyers know about you, the more of a base you have that can help you design in the future.
7. Measure important customer KPIs
Examples of critical key performance indicators include your customer effort score, overall satisfaction, and net promoter score. Using these metrics tells you how well people are receiving the product and how likely it is they’ll recommend it to others. It can reveal whether there’s a problem with the product and exactly where it is, even if customers have trouble verbalizing the issue directly. It can identify trends and show how thinking and needs for the product vary for different groups, as well. 
Related: Why Business Leaders Need to Take Data Seriously in 2021
Customers are the people who best understand what a product should be and what it should do. By making them a core part of your design process, you set yourself up to provide better items that can build a bigger, stronger base. Start thinking of your buyers as designers and invite them to work with you if you truly want a lasting, innovative brand.

5 Reasons Why Good Leaders Must Be Great Followers

January 13, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
“He who cannot be a good follower, cannot be a good leader.”
Aristotle’s old adage has never seemed more prescient. Consider the current Covid crisis: It has taken a pandemic to prove that distant, aloof and larger-than-life leaders are no longer effective.Now more than ever it has become advisable for the modern manager to empathize with, and lend an ear to, those he manages. A study conducted by Kim Peters & S. Alexander Haslam on these two identities has proven that individuals who appear to be ideal followers are often a more popular choice for any leadership position among their peers.
Here are 5 reasons why an individual’s personality as a player helps them to be a proficient coach…
Related: Emotional Intelligence is the Secret to Leadership in Times of Crisis
Removal of ego
The egotism of being a leader comes from the sense that their position is crucial for any kind of success. However an in-depth study of followership has revealed that reliable team players are accountable for almost 80% of an organization’s success. That’s why it is more critical for leaders to let go of any restriction they impose upon free communication between themselves and their employees.
This is where the benefit of being a good follower comes in: The experience of working side-by-side with other members of the crew can help you further down the line to fulfill the demands of modern management as stated above. Removal of ego is the first step towards becoming a better boss.
Quality judgment
Today’s employees are particular about who, and what, they are about to follow. Their decisions depend on intrinsic values, life goals and the kind of future they want to see manifest. To make that judgment call they have various solutions on their hand, from social media to advanced news portals.
The quality of making better judgment calls will help you as a leader to understand what your team needs. It is the hook that will make you a more humane captain, able to recalibrate your leadership style with time.  
Related: How to Set Goals That Will Turn an Average Team Into All-Stars
Loyalty & commitment
A cause, value or goal without committed followers is an abstract concept. One of the many qualities discovered among good players is the ability to commit to the game plan and stay loyal to it. Ignoring self-important goals while staying committed to the values, morals and team is one of the crucial qualities a leader must have.
The natural path of transformation from a follower to a leader can teach you how to stay committed to the larger picture and ignore the temporary goals. Today’s authentic leadership style concentrates more on committing to long-term goals for both the teams and the overall league.
Communication
According to Warren Bennis, a pioneer of the contemporary field of leadership studies, bosses are only as effective as their ability to engage employees and no one can deny the importance of communication, coupled with quality diplomacy skills, when it comes to this simple truth.
Being a good follower brings about these skills quite naturally. Working with diverse personalities will act as an automatic training for your communication style, teaching you to effectively share ideas and opinions. The experience of teamwork will also help you to handle the more tricky situations carefully.
It is important for leaders to convey the purpose of set goals to their followers—and not knowing how to inspire your team will start a chain of failures that becomes impossible to break. 
Honesty and courage
Eschewing even white lies and casual cowardice is often seen as secondary qualities of being a competent employee. Upon paying closer attention, one can easily see that these are primary qualities of both a good follower as well as a good leader.
Being respectful while approaching the person in the leadership situation, and discussing the efficacy of their strategy, takes courage. The combination of this kind of bravery, honesty and respect is necessary for any leader in a meaningful position.
However, being shut in the ivory tower of superiority, and refusing to communicate with your followers, will not make you an effective leader. This is why good followers-turned-leaders implement the process of an open channel of communication that helps the entire team stay on the same page and continue to progress together.
Related: 7 Qualities That Distinguish Genuine Leaders From Bossy Poseurs
Good followers make for greater tomorrows
The traits displayed by any efficient employee is the basic foundation of great management characteristics. That’s why the bosses of tomorrow must make the best of their followership and incorporate what they’ve learned into their future leadership style.

7 Realistic Ways to Make Money Online

January 10, 2020 14 min read
Opinions expressed by Entrepreneur contributors are their own.
Whether you’re looking to make some fast cash, or you’re after long-term, more sustainable income-producing results, there are certainly ways you can make money online today. The truth is that making money online isn’t as difficult as most make it out to seem. It does require some discipline. 
However, if you’re looking for realistic ways you can start earning money online now, then it really truly does boil down to seven paths you can take towards profit. Some will provide you with immediate results, helping you to address your basic monthly necessities such as rent, utilities and groceries, while others have the potential to transform your life by revolutionizing your finances in the long term.
Related: 8 Ways to Make Money Online Without Quitting your Day Job
No matter what method you select for generating your online income, there’s one very important thing to understand. Money can be earned and spent, saved and pilfered, invested and wasted. Not time. That’s why time is far more valuable than money. You can’t recreate time. Once it’s spent, it’s gone forever.
When you lack the luxury of time, making money on or offline can seem like an impossible task. How are you supposed to do that when you’re working at a life-sucking nine-to-five job? While the stability of full-time employment might allow most to sleep well at night, it doesn’t empower your creative juices to search for new income-producing strategies.
No matter what method you end up using to generate an income on the web, you need to adjust your mindset to help empower rather than discourage you. The truth is, making money online can be fraught with avoidable pitfalls. Cancel the noise by keeping a few fundamental guiding principles in mind.
If you’re at all serious about generating a full-time income and possibly more from your online activities, then you need to focus on passive income as opposed to active income. Sure, the active income will help you survive. That’s the scarcity mentality at play. But it’s the passive income ideas that will help you thrive.
Related: 2 Ways to Make Money Online This Month
Considering that you have a finite amount of time, passive income should make up a large part of your work. If you’re serious about generating any semblance of income online, then passive income should be one of your sole goals and ambitions. Why? Wouldn’t you prefer to do the work one time and get paid repeatedly as opposed to relying on your time to generate that income? Invest the time at the front-end so that you can reap the benefits on the back-end. This means putting in a bit of sweat equity and not getting paid today. Rather, you’ll get paid somewhere down the road. And you’ll continue getting paid whether you keep building that passive income stream or you stop. 
Anyone interested in making money online should be pursuing passive income, while also working on active income. There are loads of ways to generate an income passively on the internet, many of which start at the foundation of having a blog, generating substantial traffic and building an audience and a list. It’s not easy, but it’s worth it. 
That doesn’t mean you need to start a blog to make money online today. You could opt for a non-blog-starting route, but if you’re looking for longevity in your income-producing abilities on the internet, then a blog should be your primary aim.
1. Leverage the app economy
If you’re looking to address some immediate financial needs, then the app economy is likely right for you.
Uber or Lyft: If you’re in a locale where you can find Uber or Lyft, or one of the many competitors around the world such as China’s Didi, the hours are flexible and you can work as you see fit, making it perfect, even if you currently have full-time employment but are looking to make some money on the side. 
Postmates: You don’t even need a car in some locations to make money with this app. In some major metropolitan areas like Manhattan, a bike would suffice. 
iBotta: Earn cash back rewards by purchasing featured products at major retailers. All you have to do is add rebates, go shopping, then snap a photo of your receipt to earn your cashback. Simple and effective. 
Task Rabbit: Another simple and straightforward app for making a bit of side-hustle income is the Task Rabbit app. Tasks can be anything from simple repairs to more exhaustive undertakings. The app carefully vets each service provider to ensure the highest quality, and it’s a great way to make some extra income on the side on your own terms. 
Ebates: This app offers a simple way to make money online by buying whatever you’re already buying and then getting a cash-back reward. With eBates, there is no scanning receipts. Simply click a link in the app and buy it from the store. You’ll automatically be credited with your cash rewards upon purchase along with receiving an email confirmation.  
Swagbucks: With Swagbucks, there are a number of ways you can make money. You can shop online, watch videos, answer surveys and surf the web. The app gives you both cashback and gift cards as a reward for your efforts. 
Inbox Dollars: Another app you can use to make money online is Inbox Dollars, which pays you for watching television, taking surveys and shopping. There are cash offers here and it’s relatively similar to some of the other apps in this arena.  
Related: What You’ll Really Earn on Uber, Airbnb and TaskRabbit Every Month
2. Use existing websites
You could also opt to use existing websites for making money. These include both active income and passive income methods. For example, you could sell some used items or invest in creating some digital designs that then can be sold on merchandise. Again, devote a sizable portion of your time to passive income so that you can slowly build up earnings that will arrive on autopilot without any extra added effort. 
Of course, a large portion of these sites do have their own respective apps. But these are certainly less involved in the gig economy, and more so in the longer-term projects that exist in the fields of photography, online marketing, graphic design and web development, for example. 
Craigslist: This site has been the go-to resource for over a decade now for people that are looking to make a bit of extra money online. You can easily sell your used stuff, rent out a spare room in your home or apartment, and offer up your services to the world. 
Upwork: This website offers a great marketplace for selling just about any professional service. You don’t need a merchant account, a website of your own or anything else for that matter. All you need to do is be able to provide a high-quality service at a reasonable price. But be informed, you will have to compete with many others that are constantly bidding on open jobs. 
Cafe Press: This website allows you to create digital designs that can then be sold on the platform. You’ll earn a commission for everything that sells and you’ll never have to deal with logistics like printing, warehousing and customer service. If you have some graphic design skills, then this is a great potential source for your web-based income. 
Fiverr: Israeli-based Fivver was started in 2010 by Shal Wininger and Micha Kaufam. You can offer gigs as low as $5 but also get paid much more for upgrades and add-ons.  
Mechanical Turk: Amazon’s Mechanical Turk is a resource for doing human-intelligence tasks, or as the site commonly refers to them, HITs. You get paid a very small fee for any given HIT and you’ll need a good deal of volume to make a substantial amount of money. But it is a resource you can use in your spare time to generate a small income online. 
Flippa: If you have a penchant for buying and selling, you could use Flippa, and its higher-end counterpart, Deal Flow Brokerage to buy and sell websites for a profit. You’ll need to know what you’re doing here, but you could easily make a sizable income by flipping income-generating websites for profit. 
Etsy: While Etsy’s popularity has declined recently, it’s still a great resource for selling handmade items online. No need for complex ecommerce sites or merchant accounts or any sort of automation. The company takes a commission of every sale and charges a small listing fee per item. But many still use Etsy as their primary source of income. The best part is that you can also sell digital products such as poster designs. 
Shutterstock and iStockPhoto: Have a keen eye for photography? Why not sell photos on some of the leading photography sites. You’ll need some design software skills to tag along. But if you do have skill in this arena, it’s a great potential source for passive income. 
Threadless: Similar to CafePress, Chicago-based Threadless also allows you to sell digital designs in the form of t-shirts and other merchandise such as phone cases, mugs, beach towels and so on. 
Zazzle: Another great resource for selling online is to use Robert Beaver’s Zazzle. The site is somewhat similar to Etsy and virtually anyone can make money online selling a variety of items here. From art to handmade items and customizable products, you can pretty much sell anything here.
Related: 5 Ways to Make Enough Side Money to Eventually Quit Your Job
3. Sell your own stuff
If you’re ready to enter the ecommerce fray, you could sell your own stuff. Of course, along with selling your own stuff on your own website comes a whole slew of both responsibilities and technical configuration and requirements. For starters, you’ll need a website and a hosting account. You’ll also need a merchant account like ones offered by Stripe or PayPal. Then you’ll need to design that site, build a sales funnel, create a lead magnet and do some email marketing.
You’ll also need ecommerce software, fulfillment software, worry about warehousing, customer service and refunds. But that’s not all. You’ll also need traffic. Think search engine optimization, Facebook ads, and other social media campaigns. It is hard work, especially on your own. You could opt for Amazon’s platform, which might be an easier route. But, then again, at the end of the day, this is a serious business, which could produce significant profits. So you’re either all in or you’re not. 
Shopify: Want to build your own storefront? You could opt to create a Shopify store. You could also install WooCommerce as a plugin and run your ecommerce store from your blog. You’ll need an SSL certificate and a way to process payments, but you might find this easier to get up and running fast to start selling immediately. 
Fulfilled-by-Amazon (FBA): You could start selling on the largest online store in the world and not spend the time to build out your own infrastructure or worry about traffic. You will need to pay a commission, but most of the other processes will be automated for you. 
Drop-shipping: Amazon offers one form of drop-shipping, but there are other resources for drop-shipping products that you’ll never actually have to see or handle yourself. You’ll simply need to close the sale. Providers like SaleHoo, Worldwide Brands, and many others, offer you a resource for drop-shipping your products.  
High-ticket consulting or coaching: You could sell your own high-ticket consulting or coaching products from your website. You’ll still need a website, merchant account, sales funnel, lead magnet and many other items. But you can easily earn a substantial amount of money from each individual customer, making it well worth the arduous setup required. 
Related: Making Money Online: 5 Major Online Selling Opportunities for Any Entrepreneur
4. Sell as an affiliate
There are loads of resources for making money online as an affiliate. You could source products from ClickBank, Commission Junction, Rakuten Marketing, Share-a-Sale, Impact Radius and many others. Plus, many of the larger companies have their own affiliate programs as well. Do your due diligence and find the right company with a relevant product or service to your audience that you can sell as an affiliate.
In some cases, you will need an active website with substantial traffic to get approved. Selling as an affiliate isn’t easy by any means, but if you do have the audience, it can definitely amount to a substantial amount of income.
Related: Why Affiliate Networks Are So Important to Online Affiliate Marketing
5. Start a blog
If you’re serious about making money online, start a blog. Blogging is one of the easiest and most sustainable income sources. As long as the blog is setup the right way, in the right niche, with the right content targeted at the right audience, and the offer is complementary to the content, you could make a tremendous amount of passive income from a blog.
While some might think that starting a blog is an arduous effort, when you understand the precise steps you need to take, it becomes far easier. It all starts in the decision of choosing a profitable niche and picking the right domain name. From there, you need to build your offers. You can easily sell things like mini-email courses, training sessions and ebooks.
Related: 6 Ways to Turn Your Blog Into a Money Maker
6. Email marketing
If you’re interested in online marketing, setup email software and create a lead magnet that you can use in your sales funnel. Then, build up that list. It’s often said that you can expect to earn about $1 per subscriber per month. If you have a list of 10,000 subscribers, that means you can earn roughly around $10,000 per month. You will need to deliver value and not pitch them on every email, but it is a very achievable goal in a short period.
There are many ways to get people onto your list. Lead magnets are one such resource. For example, you can build ebooks, checklists and cheat sheets. But you can also do content upgrades, such as PDF versions of an article with added resources in them, four-part video training series, and more. Think about your audience and what you can offer them to better serve them, then treat them with some respect and you’ll eventually reap the rewards.
Related: One of Facebook’s First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
7. Webinars training
Webinars are quite possibly one of the most potent ways you can make an exorbitant amount of money online. You’ll need an audience to train and you’ll need to know what you’re talking about. Of course, this usually requires having a website and some semblance of an online presence. However, people can still do webinars without all of that. For example, you might have a sizable social media following and you train them every week on something to do with social media. But you will need a product to embed and sell at some point. Don’t worry about it in the beginning. In my experience, the best webinar platform out there is GoToWebinar. 
No matter what method you choose to make money online, understand that you might be able to make some money fast, but for the sizable returns, you’ll need significant sweat equity. However, a year from now, you’ll be happy you started today. Remember, time is far more valuable than money. Focus on creating passive income streams that will free up your time so that you can quit the rat race and focus on the things that matter. 
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This is the new Cadillac presented by General Motors, it has the ability to land on rooftops and travel at 90 km / hr

The manufacturers anticipate that the version of this vehicle would soon appear on the market.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 13, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This story originally appeared on Alto Nivel
This Tuesday, the US car company , General Motors , unveiled its new concept consisting of a flying Cadillac model , which could culminate in a kind of autonomous flying taxi.
The version of the vehicle, called by the developers as ´VTOL´ (Vertical Take-Off and Landing) – in Spanish it means ´Take off and vertical landing´- is practically a drone that has the ability to use the roofs of buildings as heliports, although it should be noted that it can only support one person on board the vehicle.
Image: General Motors video screenshot
On the technical specifications of the Cadillac , the producers assure that it will have a 90 kW electric motor, an ultralight body and four rotors. It will be able to rise at a speed of up to 90 kilometers per hour.
According to the developers, the biggest benefit of the device is the avoidance of traffic and jams. Similarly, it does not produce emissions and lets the traveler take care of their business while moving, because the automatic pilot is included.
Mike Simcoe, the chief designer of General Motors, described this VTOL concept car as “The Cadillac of urban mobility.” VTOL is the key to General Motors’ vision for a multimodal future, the expert noted.
Image: General Motors video screenshot
It is not yet known when this innovative Cadillac model would come out, but the presentation indicates that this will happen “soon.”
As we might expect, in this year or at least the next, we would have hints of the initial schedule for this vehicle . Certainly, materializing this project is not an easy task, however, GM knows the importance of being at the forefront in a highly competitive market .
The accelerated growth of the automotive industry has generated interest in researching and developing new solutions, this will define who will be the first participants in action.
It might interest you: Walmart will launch its own fintech in partnership with Ribbit Capital

How to transfer my stickers from WhatsApp to Telegram? Step by Step

This way you can have your favorite stickers in both applications.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 13, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Due to the changes made by WhatsApp in its privacy policies and the doubts of users regarding what data it will actually share with Facebook , many people have chosen to download and try other messaging applications such as Telegram .
In this context, many are looking for options to have some WhatsApp functions on Telegram. Although in both you can share stickers.How to continue using your favorite WhatsApp stickers on Telegram?
Next, we present a procedure tested by our team to achieve having your favorite images in a Telegram sticker pack. It is important to mention that this method only works on phones with Android operating system.
1. Go to the “Files” of your phone, look for internal memory.

Image: Entrepreneur in Spanish.
2. Find the WhatsApp folder, open it and click on “Media”. Later, go to “WhatsApp Stickers”, there you will find all the stickers that you have used in the application.
3. Copy the “WhatsApp Sticker” folder, go back to internal memory and create a new folder.

Image: Entrepreneur in Spanish.
4. Enter the new folder and hit it. All the WhatsApp stamps that you just copied will be pasted there.
5. Go to the folder you just copied, find the stickers you want to transfer, change the name and extension to PNG. For example: Sad Puppy.png

Image: Entrepreneur in Spanish.
6. Go to Telegram, find the verified “Stickers” bot and click “start” or “restart”, in case you have already used it before.
7. Multiple options will appear, click on “create a new sticker pack”, it will ask you to name it, just reply to the message.

8. It will send you a message with instructions, go to the clip > File > Internal storage > enter the folder you created in the previous steps and choose the stickers you renamed and send them.

Image: Entrepreneur in Spanish.
9. Follow the instructions and hit “publish” when you’re ready. Then click on “skip” and it will ask you to choose a name for your new pack, if it is already busy it will keep asking you for one until it finds one available.

Image: Entrepreneur in Spanish.
10. Once the name is chosen, click on the link they share with you and add your stickers. Ready! You can now use it with your friends.

Image: Entrepreneur in Spanish.

9 Steps to Craft a Perfect Business Name

Customer perception is a major part of any success, and getting your business name right is the first step to building a solid brand to attract customers and increase revenues.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 13, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Most new entrepreneurs don’t think twice about their business name, but it literally has the power to make or break your business. This is more true today than ever before now that there are countless alternatives to every product or service imaginable. Sure, every business may have its own world-changing differentiator but from the outside, they all look the same. The main differentiator ends up becoming your brand name. It’s more important now than ever to stand out from the crowd.
In a world full of distractions, customers no longer have the attention span to thoroughly research what they buy so they primarily rely on their feelings and emotions. This is why large businesses like Apple and Amazon spend billions on just their brand alone. They understand customer perception is everything in business today.
Related: 8 Mistakes to Avoid When Naming Your Business
So let’s explore how you can craft the perfect business name for your next big idea.
1. Start brainstorming
Write down a list of words that are related to the product or service you want to offer to the world. Think about words that are associated with what your business does, with what your mission is, with what your values are, and with what problem you’re looking to solve with your new business. You can even add your first or last name to the list if it’s short and catchy. Then mix and match those words until you find combinations of names you like.
2. Research competitors
Look up competitor business names for inspiration. You don’t need to reinvent the wheel when it has already been reinvented countless times. Your competitors also had to go through this same naming process when they first started their companies so why not take advantage of their work? After all, your goal as a new business owner is to out-compete them.
3. Examine the meaning
Some words can have different meanings or negative connotations in different languages. So it’s always a good idea to do a quick Google search for alternate meanings. If you discover that a name on your list may form a negative impression of your company, scratch it off. You don’t want that name to hinder your future potential.
Related: 4 Clues to Help You Choose an Effective Business Name
4. Zoom out a little
It can be tempting to go with a super relevant name that describes exactly what your company plans to offer when you first open your doors. But don’t forget to think about how you want your business to grow and expand in the future. Remember, Amazon was just selling books at first but then expanded into selling everything else. Imagine if they had named their business “SuperBooks” initially. Think about the big picture before you get too excited about a name on your list because it’ll pay off in the long run.
5. Keep it simple
Many companies use alternate spellings nowadays. Feel free to do so if it feels right for your brand but try to keep the name short and simple. If your name can’t be easily spelled or pronounced, customers will struggle to find you. Practice saying the name out loud. Remember, your potential customers will talk about your company to others during casual conversations just like how you talk about companies like Walmart and Netflix with your family and friends. So avoid hard-to-pronounce names like those with more than four syllables or those that have silent letters in them.
6. Ask for feedback
Don’t keep the name you like a secret. Share your ideas with other people and see what they think. Entrepreneurs are naturally biased toward their own ideas. It’s always good to hear other people’s thoughts especially if those people are your future customers. And if you can do this in person with them, that’s even better. You may find that a name you like is perceived negatively by others or has a hidden meaning that you didn’t notice before.
7. Take a breather
New things are exciting and it’s tempting to rush into making a decision, especially when you have so many things to do for your new business before you can get up and running. But don’t act on that impulse just yet. Give yourself a few days to mull over the name you like. Once you pick a name for your business, it’s hard to change it. Not impossible, but much more difficult than starting with the right one from the beginning.
8. Grab the domain name
In today’s high-tech world where every business needs a website and email address, owning a domain name that matches your company name is crucial. So before you commit to a name, make sure to grab the corresponding domain name especially one with a .com extension as they’re the gold standard and will automatically build trust with your customers. Use a domain registrar like GoDaddy to register a domain that matches your company name. If you can’t find a domain that’s available or simply need inspiration for more names, check out a business name marketplace like Alter.
Related: Everything I Know About Naming I Learned From ‘The Simpsons’
9. Search for trademarks
Before you set your heart on a name, check to see if you can legally use it. Make sure there isn’t another business in your industry that’s already operating under that name. Simply head over to USPTO or your country’s equivalent and search for the exact name you like. If you can’t find any existing trademarks for that name then you’re good to go! Otherwise, you will have to consult a trademark attorney to see if your name infringes on another trademark.
These nine steps will help you craft the perfect business name for your next company. The name you pick will dramatically impact your company’s future marketing efforts so choose carefully. No matter what name you end up choosing, remember to enjoy the journey! 

'We are crying out for survival': Restaurants El Bajío

January 13, 2021 6 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Last Monday, Mexican restaurateurs and the National Chamber of the Restaurant and Seasoned Food Industry ( Canirac ) launched an action on social networks called “We Open or We Die” to ask the authorities to reopen their businesses that have been closed since 19 December due to the advance of the COVID-19 pandemic .
With cacerolazos, cooks, waiters, cleaning workers and owners begged to be able to operate again because they say they are at the limit of their economic capacities to keep their businesses alive.
“Our working capital has already run out. From the small premises to the large chains, we have paid more than we have entered. Formal restaurants continue to pay taxes, cover social security and comply with all our obligations ”, Raúl Ramírez Degollado, general director of Restaurantes El Bajío , explained to Entrepreneur en Español. “The time limit has come. We have water up to our necks. We have to open. Where are we going to get more money from?
Restaurants are not considered on the list of essential economic activities and have been without activity for three weeks due to the rebound in infections from the pandemic in the country that has brought hospital occupancy to 90% in areas such as the Valley of Mexico.
Mexico City has 369 thousand confirmed COVID-19 cases out of the 1.5 million registered throughout the country.
Image: Courtesy Restaurants El Bajío
This is the second closure that the industry faces in the health emergency so far, since in April there was a first stoppage of activities that lasted 107 days. This second closing occurred precisely in one of the most important sales seasons for the restaurant industry, since in December people usually get together to say goodbye to the year.
These stoppages of activities have resulted in more than 13,500 restaurants having closed their doors permanently since the beginning of the pandemic, including some historic places such as Café La Pagoda .
In fact, Canirac figures show that eight out of 10 restaurants in the city could not reopen if the ceasefire is extended further.
“There are some businesses that have managed to move their products through food delivery such as pizzerias and sushi shops, but the traditional restaurant is the one that is badly damaged by this situation,” says Ramírez Degollado.
El Bajío Restaurants participated in the protest without opening their facilities, as did restaurants such as Grupo Fisher’s, Grupo Sonora Grill, Potzollcalli and IHOP – who received fines, closures and warnings for opening at red light -, because they could not be given the luxury of paying a fine like the one these brands received.
“We no longer have savings or credit to continue with our obligations, which are much greater than our income. The vast majority of restaurant companies qualify for a commercial bankruptcy, without problem ”, stated the director of Restaurantes El Bajío.
Image: Courtesy Restaurants El Bajío
Meeting with the authorities to seek balance
This Wednesday the Secretariat for Economic Development (Sedeco) and the Digital Agency for Public Innovation (ADIP) of Mexico City will meet at 6 in the afternoon with representatives of the industry to find a solution.
Claudia Sheinbaum , head of Government of Mexico City, indicated that she will attend the work table, but stressed that “everyone has to comply” with the health regulations. For his part, the Secretary of Government of the capital, José Alfonso Suárez del Real , declared that a “balance must be sought between the health needs and the economic needs of companies.”
The general director of Restaurantes El Bajío remarked that there has been unequal treatment with the informal sector because markets have continued to operate, while formal restaurants have had to stop their operations.
“We have followed everything that the authority has asked us and even more things to minimize infections and we totally agree that public health is a priority. But we also have to take into account economic health, ”said Ramírez Degollado. “Completely shutting down the economy is a rich country strategy. The virus is not going to go away and these periodic closures only impoverish us without making the health problem go away ”.
What do restaurateurs ask for?
The call of the industry is that they be allowed to operate with at least 30% of their capacity, that they be given an approximate date to be able to resume activities to be able to comply with the payment of their payroll, as well as opening conditions to be able to ensure to the entire distribution chain related to your industry.

“We agree that not all restaurateurs have behaved well. There are some who did abuse, but those of us who do comply just want to work. We are not in rebellion nor do we want to confront the government, we are crying out for survival ”.

Ramírez Degollado ended by recalling that most of the food outlets are not big magnates, but normal businessmen. With a broken voice, the director remarked “El Bajío was founded by my parents 48 years ago. Our last name is Ramírez, we are normal people and we are in a very difficult situation ”.