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Free On-Demand Webinar: Former Yahoo COO & Silicon Valley Veteran on How He Digitally Transformed Chegg into an $11B Powerhouse

When schools and universities shut their doors and switched to online learning to slow the spread of coronavirus, the leading direct-to-student online learning platform experienced a huge demand in business (64% year-over-year revenue growth & 69% subscriber growth). In the next episode of our “If I Knew Then Leadership Lessons” series, Comparably CEO Jason Nazar talks to Dan Rosensweig, President/CEO of Chegg (NYSE: CHGG), about how he transformed the popular textbook rental model into today’s digital age with on-demand educational resources that help students get smarter while saving time and money. The company has since gone public and is now worth $11B, with 4 million subscribers in 190 countries and a total of 252 million content views of Chegg Study. With 30 years of Silicon Valley experience as Yahoo’s COO, Guitar Hero’s CEO, and ZDNet’s CEO, Rosensweig’s background will make for an enlightening conversation. Other topics include:
Virtual Learning/Online Education 
The Future of Higher Education
The Steps to Digital Transformation
How to Grow During The Pandemic
Authenticity in Leadership & Corporate Culture
Simply complete the registration form below to watch now. 
About the Speakers
Dan Rosensweig joined Chegg (NYSE: CHGG) in 2010 with a vision to transform the popular textbook rental service into a leading provider of digital learning services for students, offering a suite of high-quality, low-cost, personalized and on-demand educational resources that help students save time, save money, and get smarter. Prior to Chegg, Dan served as CEO of Guitar Hero, COO of Yahoo!, and CEO of ZDNet. Dan serves as a Colgate University Emeritus Trustee, sits on the Board of Directors for both Adobe Systems, Inc. and Rent-the-Runway, and serves as a Senior Advisor for TPG Growth Ventures and an Advisor to both Kleiner Perkins and Bond Capital.
Jason Nazar is co-founder/CEO of Comparably, a leading workplace culture and compensation site that provides the most comprehensive and accurate representation of what it’s like to work at companies.

5 Digital Advertising Tips That You Need to Know

Read this before beginning any online promotional campaigns.
Free Book Preview Ultimate Guide to Facebook Advertising
Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.

January 14, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
The success of a digital advertising campaign depends on a variety of factors: From targeting the right audience to converting them into customers to carefully executing every step of the process is crucial to the competency of your campaign. If you don’t optimize each part of your ad with the conversion goal in mind? You’re at the risk of losing prospects.
Here’s what every company must consider when making sure the ad does what it’s supposed to do…
Focus on ROI
The most common mistake people make with their campaign is focusing on the visible appeal of their ad rather than the results. While your idea may appear excellent to you, there are chances that it won’t convert as expected. On the other hand, a seemingly dull deployment can sometimes bring unbelievable results. Your aim should be to focus on the ROI, and not the aesthetics.
You may weigh the success of your campaign through metrics like CPC, CPA, CPM, conversion rates and views. These will give you a sound understanding of how your campaign is performing.
Related: Building an App? Follow These 4 Steps to See Things Through
Track conversions
Google Ads provides a tool that tracks all of the leads generated and shows how well they are performing. You can get insights about your promo’s performance in terms of sales, email newsletter signups, downloads, form filling and various other factors.
Conversion tracking shows you which areas of your campaign are working in your favor and which ones need your attention. This data helps you make informed decisions and build a solid strategy based on what your demographic needs.
Target the right audience
A campaign that’s not targeted to the right people is meant to fail. You cannot just display your ad to random individuals and expect them to become your customers. To get maximum ROI from an online idea, targeting the right audience is a key step.
Dedicate some time to thoroughly research your target audience. The more specific you can get about their demo, the higher your chances of reaching the right people will be.
Google Ads allows you to target your advertisements according to specific geography and demo. Having precise data about your target audience helps you make the best use of this feature.Related: 3 Ways Professionals Can Maximize Reach Via Social Media
Optimize your landing pages
A key element of your advertising funnel is the landing page. Think of it as the sales person who’s sole aim is to convert that visitor into a customer. Without a laudable landing page, your digital presence will not bring you the results you expect.
Here are six bullet points on ensuring your little landing page has big conversions:
You need to hire an expert to create your landing page content
Provide all the necessary information on said page. The user must not have to search elsewhere to find out more about your service.
Keep the interface simple and call to action buttons direct.
Add reviews to keep undecided customers interested.
Keep all elements focused on a single goal.
Clearly state that goal in your CTA.
Analyze data
Tracking digital ad campaigns is tricky. Therefore you must have an analytic platform setup correctly to view your campaigns from a 360-degree angle.
Having all of your campaigns data tracked can help you analyze where your money is being spent and how much ROI you’re getting against each dollar.
Use this data to make wiser marketing decisions and further optimize your campaign for a higher ROI.
Related: 5 Digital Health Trends Here to Stay for 2021

Nestlé Designs a Recycling Plan for Dolce Gusto Coffee Capsules

The food and beverage company announced that the Mexico City government approved a waste management and recycling plan for its coffee capsules.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 14, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This story originally appeared on Alto Nivel
Although this year the sale of single-use plastics, which includes coffee capsules, was denied, the Secretariat of the Environment (Sedema) of Mexico City approved that the food company could continue to sell its capsules belonging to the line Nescafé Dolce Gusto.
Through a statement, the company announced that the city government endorsed a plan for waste management and recycling of coffee capsules, since the same are subjected to a recycling process enabling its use and reuse in processes and different products.
It is worth mentioning that through the publication they highlight the commitment to sustainability and the environment.
“Given the ban on single-use plastics, we inform you that our capsules NESCAFÉ – Dolce Gusto- and Starbucks at Home by NESCAFÉ, continue to be sold, since we have a waste management plan authorized by SEDEMA (Secretariat of the Environment of Mexico City), since our capsules are subjected to a recycling process that allows their use and reuse in different processes and products for the benefit of sustainability and environmental protection “, said the company through release.

Image: @dolce_gustomx
That said, the company has a commitment in which it seeks to increase the recovery points of coffee capsules in the capital, as well as increase the participation of others in order to achieve a positive change in the environment and generate an ‘ecological awareness ´.
In case you’re interested: SpaceX Hot Fire: The Starship spacecraft was tested three times in four hours

Starbucks Debuts its Pick-Up Service in Mexico

It’s available in the Starbucks Mexico application for iOS and Android devices.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 14, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The menu options will highlight the products available in the participating store that are most convenient for users.
Starbucks launched Starbucks® Rewards Pick Up in Mexico, a service that is available in the store’s application in the Aztec country for both iOS and Android devices.
This new purchasing channel offers users the possibility of paying for drinks and food in advance in 466 stores, where the tool is available.
According to the coffee shop chain, each customer can choose when to order and where to pick it up according to their preferences. The new shopping channel also allows them to choose a store from a map, search, select and customize drinks, as well as buy food and prepay their order, all within the Starbucks® Mexico application.

Image: Courtesy of Starbucks.
The menu options will highlight the products available in the participating store that are most convenient for users.
To use the services you must have the Starbucks application, be registered in their Starbucks® Rewards program and choose the location of the store where you want to pick up your food and beverages, place your order and, finally, go to the store you selected.

8 Characteristics of Great Leadership. How Many Do You Have?

January 14, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Are you wondering how to increase the energy of those around you and encourage your team to go further than they ever thought possible? Amplify your people more than ever before by incorporating empowered leadership into your company ethos — because the more empowered you are as a leader, the more you can inspire and empower your team to reach their fullest potential. Chances are, what you’re already doing is amazing, but empowered leaders also know there is always room for expansion. Below is your 8-step guide to empowered leadership when you’re ready to ignite, expand, and inspire. 
1. Acknowledge and validate 
We each have the power to help people feel seen and heard, and, as a leader, it’s your responsibility to use that power for good. If you find yourself in a challenging situation with someone, try normalizing their behavior or consciously put yourself in their shoes. Remember that effective communication isn’t just about speaking clearly; it’s about listening. The more you can expand your mindset to relate to and normalize the people around you (especially those under your leadership), the more their energy will increase. 
2. Share inspiration and ideas
As you continue to teach yourself new things and find inspirational material for you as an individual, share it with your community! If you see your energy amplified by something you’ve read or watched, distribute it to your people so that they, too, could increase their energy. This could be anything from inspirational messages to thought-provoking articles to fascinating podcasts. We’re always finding new information that could change our perception, and sharing it can help those around you look at the world differently. Plus, your people want to see what you find meaningful.
Related: Leadership Lessons to Take Us Into 2021
3. Encourage a change of focus
If you notice a team member is stuck or lacking motivation, encourage them to take a break and move mindfully. Resist promoting the “push through” and “hustle more” culture and, instead, allow people to reset when they can’t focus. By changing their physiology (i.e., moving their bodies by going for a walk, stretching, etc.), they’ll have a greater ability to shift their focus from negativity or a limiting perspective to something solutions-oriented and forward-moving. A change of focus through movement can be significant for increasing energy, and it’s also good for your team’s emotional, physical, and mental wellbeing. 
4. Teach curiosity and reward expression
Teach your employees how to be as curious as you are about new ideas, perspectives, and tools. Step into the joy of expression as often as you can, and open the door for your employees to do the same. Energize your team by encouraging them to think outside of the box, explore new outlets, and unbox their creativity. And reward expression by asking more questions. Ask your team what their ideas and interpretations are, and then really listen to what they have to say with full openness and objectivity. 
Related: Hollywood Storytelling Secrets That Will Make You a More Inspiring Leader
5. Incite openness in closed spaces 
You may find yourself in a situation where you feel a team member has a closed mind. If you do, try asking them, “what’s another way to think about this/see this?” This is my favorite question when I notice someone is stuck in a thought pattern that keeps them boxed into a low-energy pattern or emotion. People get stuck in situations easily. You can use empowering, open-ended inquiries to get your team to see a different perspective and open their minds (without you doing it for them). Trust that they have all the power in their hands to expand, but do your part in empowering them to find it within themselves to be open. 
6. Cheerlead and motivate
When you see someone succeed or on the verge of succeeding, celebrate them! By sharing observations of people’s strengths, you are helping them build awareness and increase their confidence. The more you discover what people are good at and communicate that directly to them, the more they will embrace their strengths and fully leverage their talents. Also, consider asking team members how you can support them in developing their skills and offering new ways to utilize their powers when you notice opportunities. 
7. Identify and represent values 
Go back to the root, the purpose, and the meaning behind what you do. Ensure that your company values and the values you hold as a team align. From there, represent these values in all that you do, from the way you answer emails to how you hold meetings to the way you speak to clients. Check-in with yourself often, especially in times of change or uncertainty, to consider whether the way you’re approaching a situation is in line with your values. Identifying and representing your values is a great tool to increase energy because it’s continually amplifying your “why.” 
8. Elevate them further 
As a leader, part of your job is helping people improve themselves and improve their work. Don’t just sit on the sidelines and expect your team to do this on their own, elevate them and push them forward! For example, saying something like, “This was amazing. These are a couple of ways you could have up-leveled even more,” is hugely helpful. By offering direct and honest feedback to your people with compassion, you help inspire their growth. Plus, all feedback is a learning opportunity. This also means, if someone comes to you with feedback, be open to receiving and elevating from it too.
Related: Every Leader Should Be an Ally. How to Implement Diversity and Inclusion in Your Business
Lastly, always see expansion for your team. See big for everyone, and keep leading them to expand. Most of all and above all else, always encourage yourself and others to keep dreaming large. 

'Starchive' is the Budget-Friendly Digital Asset Management Solution for Creative Solopreneurs

Get an enterprise-grade digital asset management solution for under $100.
Free Book Preview Ultimate Guide to Facebook Advertising
Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.

January 14, 2021 2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Businesses in the digital age must rely on online engagement to expand their followings, increase their customer base, and capitalize on loyalty. For brands of all sizes, engagement is driven by content. But where does all of that content come from? And how do you organize images, video, infographics, ebooks, digital ads, and all of the other various marketing formats you use online? The answer is a digital asset management (DAM) solution, but most enterprise-level DAMs are geared towards corporate giants and cost thousands of dollars.
For the rest of us, one answer is Starchive.
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Starchive is an enterprise digital asset management solution that’s trusted by thousands of small businesses, artists like Bob Dylan and the New York Philharmonic, and even giants like Volvo. Starchive gives you all of the features of an elite DAM at a fraction of the cost. Designed for solopreneurs, Starchive’s Individual Plan offers unlimited file sharing with no file size limits, unlimited collections for fast access to commonly used files, and unlimited access to 1TB of cloud storage that’s completely private.
With Starchive, you can search with ease using custom fields, auto tags, and data probing. Meanwhile, AI performs automated file curation to make finding commonly used assets even easier. With the built-in media player, you can preview and playback virtually any file type and, when it’s ready to go, you can post directly to social media platforms from Starchive’s mobile app. Not only does Starchive make managing your assets easier, but it also improves your workflow.
Upgrade the way you manage your digital assets. Right now, you can get a lifetime subscription to Starchive’s Individual Plan for just $96.99.

Accountability: The Crucial Inner Work that Leads to Success

People think others will hold them accountable. Truth is, accountability starts and ends with you.

January 14, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
“I need accountability. Is this program going to give it to me?” I stifled the chuckle and said, “That’s not something I can give you, it’s something you decide to do.”
Accountability will be the difference between success and failure for many of us, for a lot of reasons. Whether it’s that new online business you’re starting up or the fitness plan you’re starting this month, it’s staying accountable to your own goals, dreams and vision for your life that creates the success.
When I heard, “I need accountability,” I laughed a little because you don’t get accountability habits from someone else. The best we can get from someone else is a reminder to be accountable, some guidelines, a little check-in, some homework or maybe deadlines. In the end, the action is up to you and you alone. It doesn’t matter if you meet with your accountability buddy or your group, or how many times they ask you, “How’s that goal coming?” The action and the motivation you need to take it is still up to you. Does it help to know you’ll have to report in? Sure. But that should not be the reason you actually get the work done.
Related: How to Establish Personal Accountability at Every Level of Your Business
If you’re finding accountability is an issue, it’s time to ask yourself some difficult questions that could bring up some emotional baggage for you. Not staying accountable to the things you say you want the most in life probably means you’re having trouble understanding your worth in the world. And remember, you were born, so you’re worthy. It also might mean that all those things you want come from other people telling you what you should want, not from your actual desires.
“Leadership gurus are often asked about the difference between management and leadership, and how to make the transition,” says author Paul Gibbons. “My two answers: accountability, and inner work.” 
This inner work is crucial. Read the rest of what Gibbons writes in his article, Accountability: The Difference Between Management and Leadership. The inner work is what makes the difference between someone who relies on others for their accountability and someone who knows they are responsible for it and gets it done no matter what. 
As a health and wellness practitioner, I made a life and career out of this inner work. I’m happy to say accountability is never an issue for me; my vision, dreams, goals and desires stay at the forefront of my mind and are backed up by consistent action, no matter what my inner critic is telling me in the background. That took practice. Accountability groups or not, it was me who had to get over the roadblocks and resistance and get the work done. 
The trick here is getting over the doubt, worry, and fear, over and over again, and moving to the action you need to take. Taking action with all of those feelings will be how you stay accountable to the things you want to do. But that alone won’t be enough. Your passion meter has to be on full tilt. The work has to be passion-driven, not obligatory. 
Related: 8 Ways to Stay Accountable With Your Goals
Now, about those hard questions I mentioned. If you’re looking back at the year, and your life, and discovering the habitual pattern of not staying accountable to your own goals, I want you to begin to bust up that conditioned mindset of yours and start to question everything. Start with these powerful questions, and use them as journaling prompts, or even great conversation starters with your accountability groups, to get you moving toward your goals:
Am I clear about my deepest desires and goals for my life?
Why do I want what I want? 
What else is possible for me this year?
What am I making the feelings mean, and how can I take action anyway?
Am I making excuses, like, “This is too hard,” or “I don’t feel like it today?”
Do I feel passionate enough about this goal? Does it wake me up in the morning with excitement?
Is my vision big enough that other people want to help me achieve it?
Am I putting my goals onto the calendar?
Am I protecting the time I’ve scheduled and getting things done? 
Am I sharing my goals with others and being out loud about my vision?
Related: Want Accountability Within Your Team? Start at the Top
Remember, if it’s not out loud, it’s not real. Decide what you want and why you want it, and then get it on your calendar. Follow that up with some heartfelt sharing with a friend, and then take the action! Accountability is all about moving through the feelings and doing what you know will create the future you dream of.


A Man Who Forgot His Bitcoin Password Could Lose $220 Million

Stefan Thomas lost the document where he entered his IronKey years ago and has only two attempts to gain access.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 14, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Of the existing 18.5 million bitcoin, about 20 percent, which is currently worth around $ 140 billion, appear to be in lost or stranded wallets.
Stefan Thomas , a German programmer based in San Francisco, forgot a password that would allow him to access 7,002 bitcoin, which could be worth $ 220 million this week.
According to The New York Times , the password will allow Thomas to unlock a small hard drive, called the IronKey, which holds the keys to a digital wallet containing 7,002 bitcoin.
According to the American media, Thomas lost the document where he wrote the key to his IronKey years ago and so far he only has two attempts to gain access. Otherwise, the device will encrypt your content forever.

Image: MichaelWuensch / Pixabay via ValueWalk
The programmer obtained this amount of cryptocurrency in 2011 when he lived in Switzerland, after making an animated video explaining “ What is Bitcoin? ”, Requested by a fan of the asset.
Thomas is not the only one who has lost his money in this way, according to the New York Times article citing Chainalysis “of the existing 18.5 million bitcoin, around 20 percent, currently worth around 140 billion of dollars, seem to be in lost or stranded wallets ”.
This is due to the characteristics of cryptocurrencies, which, unlike traditional bank accounts or online wallets such as PayPal, do not have any institution or company that stores or can restore lost or forgotten passwords.