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In 2013, this man accidentally threw his hard drive in the trash, it had 7,500 bitcoins and now offers 72 million dollars if they let him look for it

His offer translates into a quarter of the value of the sum he unwittingly dumped in 2013.
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Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 15, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

An inhabitant of the British city of Newport has approached the local authorities, with the aim of conducting an important search for a hard drive that he accidentally threw in 2013 in a municipal landfill, said device had bitcoins, whose current value is it would approximate 210 million pounds, that is, an average of 288 million dollars.
How did this tragic situation happen?
The 35-year-old computer engineer, James Howells, in 2013 carried out the cleaning of his home, later he realized that he had thrown his hard drive with 7,500 bitcoins in the trash instead of another that was empty.
After his previous application was rejected, Howells makes an offer of 25 percent, or $ 72 million , to the council in the event that he recovers his losses.
“I would like the opportunity to sit down with the decision makers and present an action plan to them,” Howells told South Wales Argus, indicating that he is supported by a hedge fund, prepared to provide funding for the initiative.
What would be the programmer’s strategy to recover his hard drive?
The computer scientist assures that in 2013 a garbage container obtained a serial number when it was filled, this before being transferred to a grave and buried. Also, a grid reference was required.
“So I could access the landfill log, identify the week I dumped the hard drive, identify the container’s serial number, and then the grid landmark,” the developer said, according to the source.
Despite eight years since the incident, Howells remains optimistic about recovering the information within the device. “The box could be rusty, but it is possible that the disk inside where the data is stored still works,” said the engineer.
It is worth mentioning that, with the passage of time, this possibility decreases, according to the programmer, who gave the suggestion that in case his search had a successful end, the funds would be transferred in the form of help to patients with coronavirus of his city.
However, the Newport City Council has indicated that digging, storing and treating all the waste could cost millions of pounds, and there is no solid guarantee that the hard drive will be found or will continue to serve.
Likewise, the institution emphasizes that, in the event of extraction, the activity is impossible due to the requirements of the current licenses and that carrying out this could lead to a serious and negative environmental impact of the place, the same reasons for which they do not guarantee assistance.
In case you are interested: “Reactivate without risking”, the new plan launched by CDMX

Take These Small Steps to Stop Cyber Attacks From Creating Big Problems for You

That old “the best offense is a good defense” adage is just as true with IT as it is with the NFL.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 15, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
At a time when remote work and its increased security risks have become the norm, ongoing difficulty in safeguarding corporate networks suggests that the status quo isn’t working. That’s why IT security teams are moving from a passive to an active approach. The MITRE Corporation (a nonprofit that manages federally funded research and development centers) recently introduced its Shield framework, in which it clearly states that active defense is critical in overcoming today’s threats. Business leaders who know the latest strategies and recommendations place their companies in a strong position to remain secure.
Related: The How-To: Protecting Your Intellectual Property As A Small Business
The concept of active defense
Shield is an active defense knowledge base developed from over a decade of enemy engagement. With it, MITRE is trying to gather and organize what it has been learning with respect to active defense and adversary engagement. This information ranges from high-level, CISO-ready considerations of opportunities and objectives to more practitioner-focused conversations of the tactics, techniques and procedures defenders can use. This latest framework is aimed at encouraging discussion about active defense,  how it can be used, and what security teams need to know.
Defining active defense
Active defense covers a swathe of activities, including engaging the adversary, basic cyber defensive capabilities and cyber deception. This entails the use of limited offensive action and counterattacks to prevent an adversary from taking digital territory or assets. Taken together, these activities enable IT teams to stop current attacks as well as get more insight into the perpertrator. Then they can prepare more fully for future attacks.
As MITRE notes, the modern security stack must include deception capabilities to truly deter and manage adversaries. In Shield’s new tactic and technique mapping, deception is prominent across eight active defense tactics—channel, collect, contain, detect, disrupt, facilitate, legitimize and test—along with 33 defensive techniques.
Related: Cybersecurity Implementation And Future Strategies For Enterprises
The truth about deception
Threat actors are targeting enterprise networks nonstop, anyone from nation-state attackers seeing proprietary information to more run-of-the-mill criminals looking to cause chaos and obtain some PII they can exploit. Analysts estimate that critical breaches of enterprise networks have increased by a factor of three to six, depending on the targets.
As leaders consider their security strategy,  they need to not only understand what active defense means but also what deception actually is. A prevailing misconception is that deception is synonymous with honeypots, which have been around for a long time and are no longer effective. And to make them as realistic as possible requires a lot of management so that if attackers engage with a honeypot, they won’t be able to detect that it is not a real system and therefore know they’re in the middle of getting caught.
So, it’s time to clear up that notion. In truth, deception technology and honeypots are not synonymous. That’s how deception began, but it has evolved significantly since then. Today’s deception takes the breadcrumb/deceptive artifact approach that leads attackers on a false trail, which triggers alerts so that defenders can find and stop the attackers in real time. Only unauthorized users know the deceptions exist, as they don’t have any effect on everyday systems, so false positives are dramatically reduced. These aspects of deception technology add financial value to the IT security organization.
In addition, some organizations wrongly perceive that deception is too complex and yields comparatively little ROI. Security organizations could enjoy the benefit of using deception technology – which is lightweight and has a low cost of maintenance – but some are hesitant because they think it’s an overwhelming, complex approach that they won’t get enough value from. However, using technology assists like automation and AI, deception eliminates the complexity it has been previously known for.
Organizations tend to think of deception from a technology standpoint, but that’s wrong; it should be thought about from a use case standpoint. For instance, detection is a fundamental element of any security program. Everyone needs better detection capabilities – part and parcel of what today’s deception tools do.
A stronger defense
As cybercriminals’ tactics and tools continue to change, so must defenders’. An expanded threat landscape and new attack types make this job tougher than ever. Many organizations around the world were thrust into rapid digital transformation this year, which created security gaps for bad actors to exploit. The events of 2020 highlight the need for a better approach to securing critical assets. Active defense is part of that approach, as outlined in the MITRE Shield framework. Deception technology is an agile solution worthy of incorporation into an organization’s security strategy.
Related: 5 Types of Business Data Hackers Can’t Wait to Get Their Hands On

On average, Mexicans consume 1.3 liters of beer per week: INEGI

According to INEGI, Mexico is in the 30th place for beer consumption worldwide.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 15, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The National Institute of Statistics and Geography (INEGI), together with the National Chamber of the Beer and Malt Industry (Cerveceros de México), published the document Knowing the beer industry . This is a report that shows what the economic outlook is related to the beer and malt industries.
According to the information generated by INEGI, beer consumption in Mexico per capita went from 55 to 68 liters between 2014 and 2019 . That is, on average each Mexican ingests 1.3 liters of beer per week . Because of this, Mexico has ranked 30th in the ranking of beer consumption worldwide.
Likewise, the beer industry is among the 19 most important economic activities nationwide (out of a total of 288 classes of activities). Even, the percentage of added value generated by this sector (47.0%) is higher than that of the manufacturing industries (26.3%) . As a result, it is estimated that the brewing industry provides the highest wages to its workers in the entire alcoholic beverage industry.
Furthermore, according to the report, “for every peso produced of alcoholic beverages, 65 cents correspond to beer production.” It is worth mentioning that the average annual growth of beer production was 6.7% between 2013 and 2019.
On the other hand, there has also been a significant increase in micro, small and medium-sized companies that produce beer. It is even estimated that there are currently 128 establishments dedicated to the production of beer (the average number of jobs generated is 117 people).
It should be noted that the export rate has also grown by 13.1% from 1993 to 2019. Thanks to this, since 2010, Mexico has managed to position itself as the largest beer exporter worldwide; thus surpassing countries such as Germany, Belgium and the Netherlands.

Image: INEGI

Lessons Learned from Launching a Skincare Brand in a Pandemic

January 15, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Launching a business is always difficult; but, before this year, launching a business during a global pandemic was unimaginable. If you told me one year ago that I’d be doing that very thing, I wouldn’t have believed you. Except, in September, that’s exactly what happened: My business partner, Victor Casale, and I launched our clean, gender-neutral skincare line Pure Culture Beauty. Our vision was to shake up the beauty industry – to offer skincare solutions that took a holistic approach to skin health and targeted the individual’s skin microbiome. We had no idea that we’d be doing this at a time when the world itself would be shaken up.
In dreaming up this brand, I often found myself confused by advertisements that offered skincare products for “those with fine lines,” “anyone looking to diminish the appearance of scarring,” or “for people with oily skin.” How was it that all of those people with fine lines, for example, no matter their age, where they lived, or their ethnicity, could use the same product? I knew there had to be a better way. So, in 2019, Victor and I forged a path to develop skincare that was targeted to address the bacteria and cultures on the individual user’s skin with the plan to launch in fall 2020. While we went through with our plans, there were many bumps in the road and lessons learned that we hadn’t even thought about when conceptualizing the launch, and that many business leaders and entrepreneurs should consider when launching their own businesses as the pandemic rages on.
Develop a winning concept despite the current climate
One of the most important things you can do is to be aware of the situation in which you’re launching your brand – and to be sensitive to how the situation may affect your target consumer. In response to the pandemic, many have been forced to stay indoors either at home or in another part of the country.  These moves to different locations with different climates, in combination with the immense stress of living during a pandemic, being inside for large parts of the day, and abiding by new mask mandates have all created new skin issues for many people. Knowing that consumers were stuck at home and forced to turn to online shopping – and that many purchased products without knowing whether they were right for their skin – was an opportunity for us. We knew our targeted solutions would provide consumers with certainty.
While the pandemic has created potential for entrepreneurs and leaders to notice shifting demands, understand where new opportunities lie, and launch products that meet those demands, it’s important that your offering be a winning concept under all circumstances – pandemic or not. While we couldn’t have foreseen launching in a pandemic, we knew our goal to deliver holistic and comprehensive solutions for various skin ailments right to consumers’ homes was one that would last under all circumstances and for the long term, despite the current state of our world. It is for this reason that we moved ahead with our launch despite all the bumps in the road.
Related: Made for You: Is Customization the Future of Beauty?
Be flexible
If this year taught us anything, it is to be flexible and comfortable with the unknown. At the start of the pandemic, we began identifying our suppliers and developing our supply chain – picking manufacturers for our swabs, test kits, and packaging. Many of our manufacturers pivoted to produce essential goods and services, causing us to have to find other suppliers elsewhere. This move caused delays in product development, in addition to huge amounts of stress and anxiety. We also didn’t realize that moving our supply chain elsewhere might mean higher case counts and other challenges for us to overcome. The manufacturing of our swabs proved to be the biggest challenge – we didn’t think to consider a global pandemic would require swabs for COVID-19 testing and that there wouldn’t be enough of them for our skin tests. The pandemic made the unthinkable, thinkable, but it also forced Victor and me to think outside the box.
In addition, we – just like many others – experienced massive mail delays; yet, unlike many other brands, the development of our products are doubly dependent on the mail: we send consumers our At-Home Skin Test, they take the test and send the results back to us, and then we ship them their curated Starter Kits. Since shipping companies no longer guarantee meeting the shipping window, we had no way of controlling when the tests would arrive or when we would receive consumers’ results. This made us ultra-dependent on the tracking numbers and required that we be extra diligent on the back end, keeping close tabs on when consumers completed their lifestyle assessments so we could send products as soon as they were ready to be shipped. The massive mail delays slowed down our shipment and delivery by 25 percent. Thankfully, we were not the only company experiencing such delays and consumers were understanding. This didn’t reduce our stress levels, but did help us acknowledge that success is possible even if it looks a little different than imagined.
Related: Expect Delays on Your Amazon Orders Due to the Coronavirus
Find a balance
Working from home during the pandemic has revealed a whole new meaning of remote work and work/life balance. We built our team remotely, launched our brand virtually, and Victor created a full product lab in his basement where he has been working tirelessly to develop new product formulas. This dynamic has made it much harder to separate our work life from our home life now that the two are in the same place. At times, I have fallen into the trap of getting too wrapped up in work without finding a “balance.” I’ve learned, though, that balance means different things to different people, but striving to find it will ensure you’re able to be productive and present in both your work and home environments.
The pandemic has revealed both personal and professional challenges, but it has also provided us with opportunities – to pivot, to collaborate, and to develop new solutions for a new world. These changes are hard and the world we’re facing will continue to throw us curveballs, but if we can all continue to prioritize meeting consumers’ demand in this new environment, adapting and adjusting to the changing landscape, and trying to find balance, success is possible.
Related: Impact of COVID-19 on Global Supply Chains and Opportunities

CDMX bet on hospitalization at home

They will provide oxygen and pressure and temperature measurement equipment, as well as permanent medical monitoring and laboratory studies.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 15, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

After the number of COVID-19 cases in the metropolitan area exceeded 9,521 hospitalized and before the saturation of 90% of the beds to care for these patients in CDMX, the capital authorities will promote hospitalization at home.
The head of government Claudia Sheinbaum said that thanks to the new agreement with the Institute for Health and Wellbeing (Insabi) and private institutions, specialized COVID-19 care at home will be strengthened, which consists of receiving oxygen at home and medical follow-up, with an expanded capacity to serve up to 6,000 cases.

– Claudia Sheinbaum (@Claudiashein) January 14, 2021

Public and private institutions will recruit patients, they will be given personalized follow-up, nursing service and coordination in case of requiring transfer. The care would be free for the sick, at a cost to the treasury.
Home care from public institutions would be for up to 500 patients.
Additionally, the director of the IMSS, Zoé Robledo, presented the MARSS, which are 26 Respiratory Care Modules in the City where, in case of symptoms, all people can go for an assessment, quick test and delivery of a medical kit.
Find the Social Security Respiratory Care Module closest to your home here .

Elon Musk Donates $5 Million to Provide Students Access to Free Education

Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 15, 2021 1 min read
Tesla and SpaceX CEO Elon Musk donated $5 million to the Khan Academy, a nonprofit organization that uses digital content from YouTube, mobile apps and websites to track progress and offer practice exercises. Around 20 to 30 million students worldwide use Khan Academy each month, and the company founder, Salman Khan, thanked Musk in a YouTube video, saying, “This will accelerate our science content, allow us to do more on early learning, allow us to make the software and practice that much more engaging for millions of students around the world or teachers around the world.”
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Khan himself was named one of TIME’s 100 most influential people in 2012 due to the academy’s wide-ranging goals. The platform is available in Chinese, French, German, Spanish and English.
Musk, meanwhile, made headlines by surpassing Jeff Bezos as the richest person in the world according to Bloomberg, growing his wealth by $166 billion in just one year. 

In the News: 2nd Round of PPP Loans Now Being Issued

Small businesses across the US which continue to be harshly affected by the coronavirus pandemic or are still trying to recover got a little bit more good news this week. A second round of PPP loans are now being awarded.
The popular Paycheck Protection Program helped fund millions of small businesses in 2020, providing them with some capital to keep employees on their payroll while government-ordered virus mitigation efforts forced them to close their doors to customers.
However, those funds only lasted a limited amount of time. And now, after months of negotiations in Washington DC, the PPP loans are available once again.
Find out what’s different with this new round of PPP loans and who’s lending in our report from earlier this week:  Second Round of PPP Loans Now Available.
Also, check out the rest of this week’s big news in our weekly roundup below …

Small Business News Roundup – January 15, 2021
Here some of the headlines making news for small businesses.
Who Makes the Most Typing Errors? 25-34 Year Olds
New data by Fenetic Wellbeing reveals that those between the ages of 25 to 34 years make the most typing errors. While those between the ages of 55 to 64 years were found to make the least amount of typing errors. Typing is an essential skill that everyone needs to know to get ahead in business especially in the digital era where most of our interactions have gone online.
Teespring Rebrands as SPRING
Teespring has announced the launch of its revamped Spring solution for content creators, designers, and artists.  Through the rebranding to SPRING, Teespring says it is tweaking its services to offer its community of content creators more opportunities to leverage their creative products as well as enhance their monetizing opportunities.
The Best States to Start a Farm in 2021
Lawnstarter.com released a list this week of the best states to start a farm in 2021. In some states, small independent farmers continue to thrive while in other states, some are finding that making it work as a business model is more challenging.
Fraud is on the Rise: How to Protect Your Small Business
After a year of tremendous challenges, small businesses are optimistic about their ability to bounce back and grow in 2021, according to a Capital One Small Business Confidence survey. While most of 2020 was focused on the global pandemic 2020 and the hope for economic relief, businesses need to ensure that they are protecting themselves from additional risks, namely fraud.
Yelp Introducing Features for Businesses to Disclose COVID Safety Measures
Keeping your small business open could mean tweaking your COVID-19 safety practices.  Yelp is adding to their COVID-19 Section. They are adding customer observations on social distancing and mask wearing. There are also new content guidelines protecting businesses from unfair reviews. And new health and safety measures.
Don’t Make These Cybersecurity Mistakes in 2021
Data privacy and cybersecurity became buzzwords in 2020, and for good reason. Due to bad privacy practices and cybersecurity mistakes, businesses both big and small were affected by data security vulnerabilities. Data breaches such as the Solar Winds hack, Nuclear Weapons Agency Breach, and Clearview AI’s entire client list being stolen were just a few results of software vulnerabilities.
How a Founder Was Forced to Take Back his Company
Almost 20 years ago, Scott Jordan wanted to solve a very common problem; he needed a way to carry and organize all my gadgets and gear without a “man-purse.” Now with the inspiration from his loyal customers, Scott created SCOTTeVEST as the world’s best travel and first digitally native clothing company.
What You MUST Know to File Your 1099 Tax Forms in 2021
Tax deadlines may not roll around until Feb. 1, 2021. But it’s never too soon to brush up on what you need to know for filing. That’s especially true if you’re a small business owner. What’s new for the 2020 tax year? For one thing, form 1099-NEC replaces form 1099-MISC for reporting non-employee compensation.
Image: Depositphotos

Why Brands Should Be Excited About the Evolution Of Social Shopping

January 15, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Social media was supposed to plateau in 2020, at least that was all the experts said, then came Covid-19, and those predictions went out the window. About 51% of US social media users had considerably increased their social media use by mid-2020, according to eMarketer, and this was just the precursor to the increased acceptance and use of social shopping. 
Social Shopping is a process that allows social media users to buy products on social media platforms without ever having to leave. This means that brands can sell directly on their handles and pages instead of just advertising and redirecting traffic to their websites. 
The first indicator of how major social shopping is poised to become is how many social media platforms are innovating their own system of social shopping and encouraging in-app purchases. 

Facebook’s Social Shopping Evolution
Facebook has already put in a lot of work to turn their Facebook Pages into shops over the years. This feature allows brands with active pages to sell directly on the platform. This, in tandem with the Facebook Marketplace, which already enables peer-to-peer. 
Recent statistics show that 15% of Facebook’s almost 3 billion users use Facebook to shop. This is a massive uptick from just three years ago, and it reveals a considerably greater comfort level amongst social media users towards social shopping. 
Building on this obvious comfort, Facebook recently launched its Instant Experience feature. Facebook describes this new feature (formerly known as Canvas) as built to “capture the audience’s entire attention with engaging videos, and photos, enabling them to swipe through carousels, tilt to pan and explore lifestyle images with tagged products-all in a single ad.”
The selling point is the ability to click on tagged products and proceed to purchase.
Related: This Simple Add-On Lets Your Customers Shop While On Facebook

Instagram’s Social Shopping Evolution
Instagram is clearly the largest visual social media platform, but that doesn’t mean that they aren’t feeling the competition from Tiktok. 
Instagram rolled out its Instagram Checkout feature in May 2019. This feature allowed a select few brands to receive payment in-app from users. They have since made that feature available to all eligible businesses within the US alone. 
Buoyed by Tiktok’s relentless growth and influence in the eCommerce space, Instagram started experimenting with Live Shopping sometime back in October and have now announced their final system with the Instagram Shopping in Reels a few days ago on December 11th, 2020. This system gives direct competition to Tiktok’s Shippable Reels.
This exciting new feature allows both businesses and content creators to tag products on their reels. The tags reveal a  “View Product” prompt on shoppable reels or a “Branded Content” prompt, which Influencers use for transparency when working with brands to promote their products. 
The tags could lead straight to the product and enable direct purchase or to an off-app site. 
It is easy to predict this new feature’s success based on the already enthusiastic level of commercial activity already on Instagram and especially during the pandemic. 
Instagram Influencer and eCommerce veteran James Perry who has been deeply involved in the Instagram commerce space from the inception and has trained over 100 social media entrepreneurs, explains the immense potentials of this evolution;
“The greatest challenge we have had over the years has always been that loss of enthusiasm that occurs within that the split second between when customers click our links and when they are redirected to our sites.  This phenomenon is, in my opinion, responsible for a great percentage of funnel abandonments. The possibilities that Instagram’s social shopping offers eliminate that split second and enhance the comfort levels users have with making purchases. ”
The potential is, in my opinion, too huge to ignore. 
Related: What You Need To Know About Instagram’s New Ecommerce Feature, “Checkout”

Pinterest’s Social Shopping Evolution
Pinterest has always been a go-to platform to discover new ideas and products, but their recent strides have tilted towards offering a shoppable experience for users as well. Pinterest launched its Verified Merchant Program (VMP), which gives a “Verified” badge to vetted brands. 
The system is built to confer a “trustworthy” status on these brands that are vetted and accepted while building trust within their users. These brands can add a “Shop Tab” to their profiles and can showcase price and availability information in their pins. 
It is largely believed that this is just the first step in Pinterest’s social shopping evolution, and it is easy to see why.  
Many other social media platforms have also edged into social shopping with Tiktok’s highly publicized Shopping Reels and with Snapchat jumping in with its visual search feature. To think that these are only initial innovations in Social Shopping is intriguing, to say the least, and is worth getting excited over. 
Related: 4 Quick Pinterest As Hacks to Boost Your Ecommerce

Why Should Marketers Get Excited?
Social shopping capitalizes on a buyer’s moment of peak buying intent, which is when they see an ad, view a video or image. If they can also buy in-app, it is likely to increase conversions. 
It capitalizes on customer’s trust in social media platforms. Social media users trust Facebook (for instance) to be a neutral arbiter in the event of a dispute. It, therefore, makes it easier to purchase within a Facebook page than an external site.  
Social Shopping blends seamlessly with User Generated Content. 81% of customers build trust for purchase from another customer’s post or even comment within an ad (usually a friend on social media). Imagine the prospects of integrating UGC’s with shoppable posts so people can purchase right from their friend’s posts. It’s an exciting prospect.  
Its immense contribution towards customer success/service is clear by eliminating the distrust that comes up when customers are redirected from the app. 
These are major reasons to get excited about the evolution of social shopping. There are also a few reasons to be concerned.
These social media platforms will get a greater share of online commerce to add to their already great influence is a bit worrying. However, the need to jump on this trend, in my opinion, far outweighs the reasons to be wary. 

How to Start a Podcast (and Keep It Going)

January 15, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Is your brand ready to get on board the podcasting train? Great! There is no time like the present to get started, especially in the post-pandemic (and increasingly digital) world. 
But as with most other new initiatives in the business realm, podcasting is easier said than done. A quick Google search would yield many checklists on how to get started, types of software to use, equipment recommendations galore, distribution tips/tricks, and general podcasting trends. We all know there is more to it than that – there has to be some kind of secret sauce out there that would increase the likelihood of podcasting success earlier on.
To learn more about that secret sauce, I had a quick chat with Reilly Anspaugh and Geoffrey James, the hosts of the popular weekly podcast Review Revue, by podcast network Headgum. Headgum was founded by Jake Hurwitz and Amir Blumenfeld of CollegeHumor fame, and as stated in their site, Review Revue is known for “blending conversation and improv comedy based on absurd reviews on the Internet.”
Although Anspaugh and James didn’t start Review Revue from scratch (thanks to the backing of the Headgum network), the responsibilities surrounding creative control, content, and marketing efforts were all on them. If their content, which started as a weekly comedy sketch on YouTube, didn’t achieve a notable level of success earlier on as a podcast, it wouldn’t have continued. The pressure was on them from the get-go. Through it all, they thrived, and learned many lessons along the way.
Related: Why Podcasting Is the Next Marketing Frontier
Here are some of the highlights from our conversation on how entrepreneurs and their teams should work smart instead of hard, when breaking into the world of podcasting.
Focus more on content, less on marketing
If you build it, they will come. When creating content, it is important to focus on the aspects that grab and retain attention. Don’t get excessive with jargon, or topics that might lead to the content becoming overly self-promotional. First and foremost, your audience must be entertained. Even if they are tuning in to learn heavy material from your podcast, they must find it entertaining enough to stick around, and eventually share. Organic, and unique, shares have the most impact. The one key detail to focus on (that ensures the content will be good) is passion. 
According to Anspaugh, passion in one’s content is what drives natural growth. She claims that when one creates something that they truly care for, they have an intrinsic motivation to see it through. This drive translates into productive brainstorming, streamlined workflow, and consistency. 
In order to approach the angle correctly, the first priority would be to identify a target audience. While it may be tempting to have a broad angle in an effort to appeal to the masses, isolating a niche simplifies marketing efforts and generates greater fanfare. The message of the content would be the next priority. Whether it is through a podcast, video, or any other form of digital media, the creator needs to focus on what their audience will take away from it. When content creators consider their niche, what they are looking for, and what they hope to get out of the content they consume, they are able to deliver that much more value, and inherently market the content more naturally. 
“Universality through specificity is key,” says Anspaugh. “Trying to please everyone creates hollow content.” 
Related: 8 Podcasting Tips From the Hit ‘Girls Gotta Eat’
Take on growth from all angles
After establishing an audience, it is important to map out how to reach them across multiple touch points. With the rapid digitalization of the world, advertisement has become more accessible than ever, and cross promotions can be your best friend, especially when budgets are tight. Cross promotions can take on many forms – from collaborating with other podcasters for features, to agreeing to give each other shoutouts, to sharing each other’s published content across social networks, to linking to the web sites of each other, to creating blog posts with embedded podcast episodes of partners. The possibilities are endless.
Partnerships are a win-win for growing companies, as working together compounds the effect of everyone’s efforts. Finding the right partner involves comparing mission statements, and sharing an audience. When collaborating with other brands, it is imperative to establish a plan that incorporates an understanding in terms of content, style, frequency, marketing/promotional efforts, and time frames. 
Anspaugh and James urge entrepreneurs to create content across multiple platforms, because companies remain relevant (and that much more approachable) through a strong social media presence. It is also important to branch out and find opportunities to host, or be interviewed by others. Seeking new opportunities to be published helps promote brand image while also establishing a voice, and touches on the ever-crucial element of thought leadership. 
While video consumption remains prominent thanks to popular video-centric social networks, it is important to consider the increasing popularity of audio mediums, as podcast audiences have grown rapidly over the course of the pandemic. “It’s easy to ask someone to listen to a podcast,” says James. “They do not require the same commitment as a book, or movie.” After all, audiences these days love to multitask. They can easily listen to podcasts in the background while commuting, running errands, or most any other activity.
Tackle time-management wisely
Time is money, and proper time management goes hand-in-hand with productivity and steering clear of burnout. It isn’t ideal to bring a project to a full stop in order to start another one, when both can be done in parallel. When projecting a timeline, it is advised to consider as many variables as possible. These variables include learning curves, technology troubleshooting, A/B testing, research, and potential bottlenecks that can pop up in the earliest stages. Then there is also the element of personal time which must also be accounted for. In the case of Anspaugh and James, they perfected their schedules to enable staying committed to growing their podcast, while also allowing them to grow professionally outside of it, for their own personal branding purposes. 
Practice makes perfect. That is one of the main, yet obvious points entrepreneurs and their marketing/promotions teams must keep in mind as they delve into the world of podcasting. The first episodes would likely be a little rocky as the hosts find their groove. It is only through consistent efforts that comfort, mastery, and visibility will be achieved.
Related: How to Use Podcasting to Help Your Brand

5 Ways to Make This Your Best Year Ever

We picked the brain of a living-your-best-life guru (while acknowledging that the previous annus horribilis has set a pretty low bar when it comes to “new you” improvements).
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 15, 2021 3 min read
Opinions expressed by Entrepreneur contributors are their own.
Feel stuck because you believe you can’t have the health, career, relationships, money or life that you deserve?Convinced that something needs to change before you can experience a new level of living? 
We’ve all felt this way at some point in our lives, but there are surprisingly simple steps you can take to pull yourself out of the muck and put the fun in 2021.
Related: The 10 Geopolitical Risks the World Could Face In 2021
I recently interviewed Wendie Pett: naturopathic doctor, author, speaker, TV host, podcaster, wife, mother and creator of the Visibly Fit Program.
For over 20 years Wendie has taught women how to balance mind, body and spirit while transforming her own life in the process.
One of Pett’s biggest shifts started with volunteering. Initially, she was “giving back” out of obligation. It wasn’t until she met a gentleman named Ray that she realized the depth and impact of her contributions. Ray had dementia, and Pett helped him with meals and chores around the house. They also had long conversations and took walks together.
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This selfless service had more of an impact on Wendie than it did on Ray. The experience humbled and elevated her to be more compassionate towards others rather than being judgmental or critical. Giving back catalyzed her biggest shift, personally and professionally, and has become a major part of Pett experiencing more joy and living her best life. It’s now the all-important final fix within the five steps she includes in this guide to placing 2020 within the rearview mirror. (And then running over said mirror with a Mack Truck.)
Forgive 
To quote Marianne Williamson: “Forgiveness is not always easy. At times, it feels more painful than the wound we suffered, to forgive the one that inflicted it, and yet, there is no peace without forgiveness.”
SurrenderAccept that you are unable to control every tiny aspect of your life. The more you surrender to possibility, the happier you’ll be in the long run.
AccountabilityTake accountability for your actions, words and feelings. While you can’t control every aspect of your life, you can control your reactions to situations. Stop blaming everyone else for your dissatisfaction.
Self-LoveYou can’t take care of the people you love if you’re running on empty or going in a million directions at warp speed. This doesn’t mean a weekly manicure, either. Self-love can be reading a book, getting coffee with friends or going on a solo hike. Think of things that bring you peace and joy.Give BackVolunteer your time with a cause or person. Being of service is a win-win for everyone involved and can bring you more joy than you ever imagined.
Related: How to Go Full Entrepreneur in 2021
Pett has created a simple system that consistently produces predictable results if you’re willing to do the work. I previously interviewed Wendie on how she uses these steps in her business and with her clients. Watch the “Your Biggest Breakthrough” interview here, and check out her system at www.YourBiggestBreakthrough.com


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