Showing: 1 - 10 of 19 Results

How to Lead Kids Down a Path to Entrepreneurship in 2021

When it comes to the next generation and private sector problem solving? Teach your children well.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 17, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
One 2020 positive is the opportunity to provide your child with a path to life as an entrepreneur.The latest generation has recently endured remote learning and collaborating in virtual environments. It used to be the workforce could select to delay adaptations based on markets and financials resources without sever repercussions. Now many are being forced to quickly adjust.
Taking advantage of this opportunity to show our youth the pros and cons of entrepreneurship could yield large success in later years. This will be a generation that understood social, political and economic situations on a global scale while having their own inner drives to make a difference.
Related: This 14-year-old girl won a $25K prize for a discovery that could lead to a cure for Covid-19
Nurture their inner-entrepreneur
As a CEO and parent, I try to pass down the qualities that allow my children to consider a similar career, while leaving room for them to create their own paths. There are mixed reviews from schools along with theories suggesting you can’t teach entrepreneurship. Unsurprisingly, a study conducted by OnePoll on behalf of Kodable found that 77% of parents have been supplementing curriculums with lessons at home to ensure their offspring are properly prepared for all the real world throws at them. Indeed over 80% of the families surveyed think education must better adapt to workplaces of the future.
Personally, we try to foster our kids’ creative thinking along with showing them how to look at various situations differently. Adapting to change, while learning about failure, etches in them the qualities of an effective entrepreneur. Utilizing what took place in 2020 to show alternative paths to success can spark a desire to one day create an entirely new industry. 
Related: 9 Traits Dominant Entrepreneurs Possess
Many gifted programs for adolescents measure intangible qualities that are what many successful entrepreneurs utilize daily.  Even if your kids don’t show these traits, there are still ample opportunities to allow them to learn these lessons by teachable moments at home with research on why some businesses succeeded, and others failed, during 2020. 
Prioritize the path less taken
Exposing our youth to entrepreneurship can reap many benefits. Allowing them to exercise their skill sets, and develop traits that many small business owners possess, will make them better people and spark interest in areas that they otherwise may not have considered. Curiosity, quick learning, an ability to seek independence and a sense of self-awareness are not traits reserved for the gifted. Learning something new, even if it eventually doesn’t suit your progeny, will lead them to having better awareness on how to interact with others. When they become executives who will buy from them, or customers supporting them, they would have learned a valuable lesson on what it take to sustain, grow and build a business.
Related: Common Characteristics of Gifted Individuals
There are schools and organizations, like The Lemonade Project, that help foster this mindset in kids. Showing them how to adapt to changes happening in classrooms, the workforce, and the world in general can lead to skills that assist in entrepreneurship. Provide STEM games, puzzles or utilizing items around the home to create a problem they must solve.The book Range talks about trying many domains to steer people into what eventually allows them to be at the top of their skill set. If they are exposed to all manner of online options detaling what owning their own business entails, it will only make them better at whatever they chose to do in life. When they learn what entrepreneurship is all about, you may one day find yourself the parent of a skilled professional with a true appreciation for what it takes to succeed.

Why Getting On TV Is Your Best Marketing Bet For 2021

Share to Facebook
Share to Twitter
Share to Linkedin

How’s your TV watch time been? Don’t sugarcoat it – you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion and crazy times, some have been taking full advantage of the surge in TV watch hours.
To those fairly new in PR, landing a segment on prime time television seems near impossible. But, it’s actually not as hard as we think it to be, and current times make it even easier to land a prime time spot when views will be high. According to the Wall Street Journal, daytime television has seen a hefty spike, especially in the hours of 1-4pm (when usually, viewers would be at work rather than at home with their remotes). There’s never been a better time to take advantage of television networks’ need for compelling content. With over 4,350 shows and counting, the host of on the Wellness Hour TV Show, Randy Alvarez, shared how to get featured on a similar television show  – and why it’s so important to take advantage of current times to do so.

Why Getting On TV Is Your Best Marketing Bet For 2021 | Stephanie Burns
Deposit Photos
The Power Of TV Marketing
In line with the rumor that ‘print is dead,’ many worry the same about TV. With streaming services like Netflix offering advertisement-free television for under $10 a month and social media apps offering hours of tantalizing entertainment, the thrill of sitting in front of a television seems to be a thing of the past. However, Americans want to be tuned in – now, more than ever. Sometimes, this even means that they’re both on their phone and watching TV at the same time. 

A note here: Gen Z and younger generations do tend to prefer their smartphones over the bigger screens (with statistics from Marketing Charts stating that “18-34-year-olds spent almost three times as much time using apps and the web on smartphones alone than watching traditional TV). However, TV marketing is powerful for those aged 34+, but the younger generation shouldn’t be entirely left out, either. They’re still watching, even if they’re in the smaller demographic.
“The proof is in the return on investment and the incredible results we’ve seen,” Alvarez observed. “It was when I started conversing with one of my previous guests who is a doctor that we first explored the idea of TV marketing on my show. The price was $150 USD for a thirty minute segment, which they initially said no to,” Alvarez noted. “They actually thought it would cheapen his reputation – which should always be a consideration when thinking through forms of PR and how to brand yourself. But, since other mediums weren’t moving the needle forward in the way his team wanted them to, they went for it.


A Woman With Down Syndrome Has Fought For Organ Transplant Anti-Discrimination Legislation For Years; Now, It’s Been Proposed, And Named After Her.

21 Podcasts To Listen To In 2021

Seven Industry Experts Predict The Biggest Beauty Trends Of 2021

“That ended up being one of the most lucrative moves of his career, with an ROI of over $200,000 in revenue off of it,” Alvarez explained. “‘I’ve been an even bigger believer in the power of TV Marketing ever since I saw that from his segment. The ROI we are continuing to see right now is a small investment for prime time television in L.A. – which puts your face in front of approximately 5.7 million households.” 

Stories That Work Best For TV Traction
To be clear: a TV segment does need to be educational, entertaining, and/or informative, over and above working as billboard space. Landing a TV segment isn’t a free pass to sell in front of millions. That’s what a commercial is for. “When pitching yourself for a segment, it has to be clear that the content is not centered around selling,” Alvarez informed. “Even if you land the segment then go in the direction of selling, you’re dead in the water. Viewers will ‘mute’ or move to another channel. That’s not what they want to see.
“However, you can sell implicitly by tailoring to viewers’ emotions. What we’ve found works best is to take both an educational and an emotional angle. For example, since we interview and feature primarily doctors and dental professionals, informing audiences about procedures and patient stories through the lens of seeking to educate while also taking them along an emotional storyline has been quite effective.” 
Some worry that viewers have heard it all before, especially if experts in their industry have been on before. Alvarez says that sometimes the very best segments are the ones that are hyper-specific. “When thinking through your pitch, be super-targeted. For example, if you’re a physical therapist, focus on how to alleviate knee pain, or another part of the body. If you’re outside of the realm of healthcare, and you’re in an industry like skincare, focus on the best skincare regimens to protect aging skin. The more hyper-targeted and specific you are, the more memorable you’ll be – for both the networks that you’re pitching to and to viewers.”

Launched Your Dream Business? Now Hire Your Dream Team.

January 17, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
As an aspiring small business owner, you probably want it all and you want to do it yourself. Unfortunately, in order to fulfill your vision you’ll most likely have to scale your goals by bringing employees or assistants into the mix. Delegating tasks to generalists, automating what you can and bringing in experienced professionals can help you hone your business. 
When to start scaling
There is no right time to build your team. The general idea is to start thinking about it when you’re profitable, have too many clients, or if you’re spending too much of your time running errands that could be done by someone else. Your job, first and foremost, is to grow. If your precious hours are eaten up by administration, then it’s time to bring in some help. Even though you may be the captain of the ship, your crew shouldn’t be undervalued. Like all worthwhile investments, there’s going to be some risk in bringing in new people to share your vision. However, you can learn to minimize this risk with an intelligent hiring philosophy.Related: Simplify Any Complex Business Project With Intuitive Diagramming
Know what you’re looking for
Before hiring you should have a detailed description of the roles you are filling. Think carefully about the tasks you need assistance with, how long they should take to complete, and how to effectively communicate your methods. Auditing your time within your business to better break down the tasks, which have become second-nature, can be incredibly helpful. 
It’s important to consider whether you need highly specialized experts or more well-balanced generalists and it all depends on your company. If you’re small — I’d seek out a generalist to help you complete the assignable tasks that eat up your creative time. For my business, we’ve hired a general assistant whose duties include data entry, research and vetting leads before they officially become clients. 
In addition to our general assistant, we’ve also brought on a music mix engineer who’s job includes handling the post-production of a particular song. You should take more time to hire specific role-players in comparison to generalists, as the qualifications will need to be more exact. 
The respective roles of the generalist and specialist are both important, but with different expectations of qualifications and abilities. Your hiring philosophy should take into account the various needs of your business.  Related: Top Technology Skills To Learn For a Successful Career In 2021
Automation is your friend
Assistance doesn’t always need to come from an actual assistant. One thing that I wish someone had told me about is automation. It can be an invaluable tool and can save both time and capital. 
Automation in this sense means using software or real-world logistic systems designed to complete a particular task automatically. It can include tasks like scheduling your social media posts with a software scheduler or setting up email sequences that start when someone signs up for your mailing list. There are also non-digital and practical applications. Whenever someone orders from your online store, a message can be automatically dispatched to a manufacturer who fulfills your order, which is then sent to a courier which will deliver the order to the customer. 
Although automation has it’s obvious limitations (plenty of processes require a human touch). There are certainly situations where it can be an enormously helpful tool, especially for entrepreneurs on a budget who may not be able to hire several assistants. 
Expedite training 
For your non-electronic assistants, you’re going to need to do some training. This is fairly inevitable, but there are still tricks to make the process more efficient like onboarding via recorded training sessions can be a useful aid when you might not have the time to sit down and train a new employee. In my case, they’ve helped explain specific jargon associated with the operation.  
The majority of my team works remotely. I virtually train and search until I find the right fit. In an online work environment, having onboard training that your workers can reference can be a great help to keeping up standards. 
Employees will not always be on the same level as the owner, that’s why you must be an effective communicator. If you’re unsure of how much work you want to delegate, try increasing your employee’s responsibilities gradually. You will almost always have to train, but if you do so correctly — it’s worth it. 
Related: Make Sure to Ask Yourself These 3 Business Questions for 2021
Because of my hires, I’ve been able to focus on the work that only I can do: writing and producing the art that drives my business. As a creatively-oriented entrepreneur, this is particularly important. 
By efficiently finding extra hands to help with your business, you can exponentially expand your work within a much shorter amount of time than you would on your own. Keep these tips in mind, find capable people you trust, and before you know it you’ll be the head of a team of rock stars ready to take on the world. 

How To Choose the Best Supplier for My Business

Among other factors, price and quality are essential to select a supplier.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

August 18, 2019 5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

It is a fact that no company can subsist without inputs, and therefore not without suppliers. While it is true that some suppliers are not crucial, it is also true that others are of vital importance, since they have an impact on the financial results of the company.
Negotiation is a key factor in obtaining excellent quality products at a good price. For example, strategic alliances and agreements allow us to obtain a special price per volume.
When selecting a supplier there are many factors that we must take into account: price, payment terms, quality, and service. Before making a decision, it is important that we seek a balance of these components.
There is no use for us to get a great price if the quality is not good, since in the short or long term this will cause the quality of our product to drop and, surely, sales.
A correct choice must be preceded by 4 phases, which you must carry out very carefully following the formula that we explain below. Only then will you make sure you make the best selection!
1. Information search
Some of the sources of information that you can use to locate providers are the following:
– Internet- General information press
Radio and television
Publications specialized in the activity of the company
Publications and reports of banks and savings banks
Trade fairs and exhibitions specialized in the sector
Business and professional associations
Chambers of Commerce
Databases of public bodies (ministries, autonomous communities, town halls, universities, official bodies, etc.)
Information obtained from companies specialized in database management
Internal sources of the company itself, such as specialists and technicians in the products
2. Request for information
In addition to the information that you can collect through the means mentioned above, you must make a request for information. This action is very useful to establish a first contact with potential suppliers. The most frequent ways to develop this phase are:
Visits from commercial representatives. Interviews with vendors and manufacturer representatives can be one of the most valuable sources of information. Get as many sales reps as possible. It is essential to establish good relationships with suppliers, which begin with a friendly, courteous, and frank attitude towards the person of the sales agent. This is the most productive source, since it allows you to speak directly, listen and ask about characteristics such as price, quality, what other companies do they supply, etc.
Visits to suppliers’ companies. In some cases, a representative from the purchasing department may visit a potential supplier in order to form an opinion through direct observation regarding equipment and personnel. It is considered a sound practice for such visits to be carried out as a team, together with technical and financial experts, when a more complete evaluation of a company and its products is desired.
Information request letters. It is convenient that in the letters that are sent or in the negotiation the suppliers know the criteria that are going to be used to evaluate their offers.
3. Evaluation and Selection
This implies the exhaustive study of the possible suppliers and their successive elimination based on the selection criteria that have been chosen, until reducing the number to a few suppliers. With the information you collect in the selection process, you must carry out the following work:
A file for each supplier , to form a file that reflects the characteristics of the items that each supplier can supply and the commercial conditions it offers.
A comparative ABLE c, which reflect the conditions offered by all suppliers in terms of quality / price, payment, discounts, delivery, etc., which serves to conduct a comparative study with all the collected information.
4. Selection
Once a comparative table has been drawn up with the characteristics of the offers of all the shortlisted suppliers, we will proceed to the choice of the supplier that offers the product and the conditions most appropriate to the needs of the company.
For the selection of suppliers, economic and quality criteria are basically used, although a combination of both can be used.
Economic criteria. The selection is made taking into account the price of the items, commercial discounts, payment of expenses incurred (transport, packaging, loading and unloading, etc.), discounts for purchase volume (rappels) and payment terms .
The supplier with the lowest final price will be chosen. Logically, when two products meet the same economic conditions, the one with the highest quality will be chosen.
Quality criteria. When the supplier attaches great importance to the quality of the articles at the time of selection, they must undergo a meticulous comparative study of their technical characteristics, analyze samples, carry out tests, etc.
This criterion is used when the priority in the company is to get a product of a certain quality, which does not necessarily have to be the best, but the one that interests the buyer at that time.
However, remember that the cheapest offer is not always the most convenient; Aspects not directly related to the products, such as after-sales service, warranty period, image that the product and the supplier have in the market or the existence of customer service services can also be considered as quality parameters.
Finally, do not forget to take into account the prestige of the supplier, its location, facilities, technical strength, financial capacity and organizational and administrative level.

How to Begin Writing Your Lead-Generating Non-Fiction Book

January 17, 2021 10 min read
Opinions expressed by Entrepreneur contributors are their own.
Writing a book. It’s one of the most commonly held aspirations, yet is somehow perceived to be one of the most overwhelming and problematic roads to navigate. And when this life goal is coupled with the knowledge and recognition that a book can also mean huge business growth and enhanced levels of authority and status for business owners, entrepreneurs, solopreneurs, coaches, mentors, thought leaders and speakers (just to name a few), frustration can reach an all-time high when the pathway seems unclear.
All too often, this can mean that the ink of initial efforts has barely had time to dry before the writer gives up. This never fails to make my heart sink, because “I just don’t know where to start” is the main reason for people deciding against writing their book, despite it being a hurdle that is actually so easy to overcome.  
Planning and writing lead-generating non-fiction is much like anything else. It requires the right tools and clear instructions on how these tools should be utilized. Contrary to what some might believe, there is a very clear process that should be followed when it comes to achieving this goal, as with most business processes. Writing a book is no different, and when because there are very few platforms that position a business or business owner to achieve so much with so little investment — both time and money — it pays to do things in tried-and-tested and efficient ways. Winging it simply won’t do. 
Related: The Must-Haves When Planning Your Lead-Generating Non-Fiction
In other words, clear, easy-to-implement methods and techniques make all the difference when blueprinting (planning) and writing, and can take you from feeling lost and overwhelmed to having complete clarity across all stages, allowing you to actually enjoy this life- and business-changing tool. So let’s take a look at three of the most important ingredients when it comes to starting your lead-generating non-fiction.
1. A detailed, full-of-clarity blueprint
“I just don’t know where to start.”
These words can be heard whispered in frustration by successful entrepreneurs and business owners across the world every single day, and although the feeling of being overwhelmed is completely understandable, it is nonetheless incredibly easy to determine how to move forward. It’s like anything. You need to know and understand the various points in the process — what needs to be done first, then second and so forth. Nobody is ever born with the knowledge of how to do something. Everything is learned — and if you can launch and run a business, trust me, you can write a book.
Blueprinting is where to start — and how to continue. A blueprint will clearly outline every single topic, point, case study, example, reference and story you want to include in your book. It provides a map of what to write and when, and where each of these paragraphs and chapters should be included.
Of course, creating an in-depth blueprint takes time and effort, but this is an area well worth your energy and resources, as it will allow you to move forward productively. Sitting and questioning what you should write, whether certain elements should be included or whether what you’ve written is good enough is pointless. As a business person, your time and where you spend it is precious, so you want to be sure the process is as efficient as possible. Blueprinting is the key to this.
With this in mind, here are the seven key steps to blueprinting your non-fiction.
Audience: Be very clear about who you want to read this book. As an entrepreneur writing lead-generating non-fiction, your reader should be your ideal client. Keep them in mind throughout the process.
Cover-to-cover journey: Think about the journey you want to take your reader/ideal client on from start to finish. Where are they now and where do you want to help them to get to?
Main points: Brainstorm and detail seven to 15 points or milestones. Each of these milestones represents a chapter.
Chapter breakdown: Break down each of your chapters (milestones), and give some serious thought to what each chapter should cover and share with your reader/ideal client. Are there stories you can share? Case studies? Examples of past successes with other clients?
Questions and answers: Put yourself in your reader’s shoes and ask yourself, “what would your reader want to know as they move through each chapter?” Detail these questions, and be sure they get answered.
Further help: How could you help your reader/ideal client once they have finished your book? Could you offer more free training? A free call? Consider something high-value that is focused on you helping them beyond the pages of your book.
Subtle lead-generation: Consider and detail where you could include subtle, content-relevant references and how you can invite your reader to take advantage of this.  
Related: Why Writing About Your Life Makes You a Better Entrepreneur
2. Truly commit and schedule your time
“I just don’t have the time to write a book.”
The blueprinting and writing of a non-fiction book can be done in 12 weeks, with just two hours’ commitment a week; nonetheless, this is perhaps the most common objection I hear daily, which is actually nothing to do with time but more to do with the prioritization of time.
We all have the same 24 hours in each day, and we all make decisions on how that time can and should be spent. As an example, many people choose to spend several hours watching television every day, while others decide to start a business. Some choose to stay in bed for an extra two to three hours on the weekend (or daily), while others decide to launch themselves out of bed and work on business expansion.
It’s all about priorities and where we, as human beings, want to direct our focus. It’s also about good time management, finding a weekly slot for the projects you truly want to tackle, and truly committing to finally getting that “write a book” goal ticked off your to-do list.
Prioritizing your time is absolutely fundamental. The rewards of writing and publishing lead-generating non-fiction can be huge, so the investment of your time is well worth it. With this in mind, see the five tips below on how to make time for writing your book.
Swap out 2 hours of television a week. Choose to commit to blueprinting your book.
Restrict time-wasting websites on your phone and computer during designated book-planning hours.
Devise and stick to a reward system; perhaps a nice meal or treat for every chapter you map out and blueprint.
Be sure you’re outsourcing low-value tasks. This can save several hours a week.
Get up an hour early a few times a week and get ahead with your daily tasks, allowing you to free up time for your book project.
3. Be fully convinced
“I’m just not a writer.”
It’s a statement I hear fall out of entrepreneurs’ and professionals’ mouths every single day, and it’s perhaps one of the most problematic because it all stems back to mindset and our own beliefs about what we can and cannot do. Mindset and attitude play a fundamental role in the achievement of anything and everything, and writing a book is no different. You can do whatever you tell yourself you can do — and, similarly, if you convince yourself you can’t do this because you’re not a writer or for any other reason — that will end up being true.
The truth of the matter is, you don’t need to be a writer to write non-fiction. You just need to be an expert in your industry, passionate about what you do and be in your zone of genius. If this is the case, everything you need and want to share will flow from you effortlessly, just as it would in a normal conversation with a client or prospect.
Writing a non-fiction book is less about creative writing and more about sharing your knowledge, solutions and expertise with those who need it, and so it’s paramount that you view this project through the lens of business-expansion and growth rather than creative writing.
Related: How to Know Whether Writing a Book Will Grow Your Business
Here are seven key points to keep you feeling motivated.
Launching, running and scaling a business is an infinitely bigger endeavor than writing a book, so if you are an entrepreneur or business owner, you can 100% write a book.
Your book presents a huge platform, allowing people to discover, get to know, like and trust you, so it’s well worth utilizing.
A book that showcases what you do, who you help and how readers can get in touch and benefit from your services will position you as an authority in your niche. It’s something that will remain in your professional portfolio forever.
Once published, your book can continuously attract and nurture your ideal clients.
A non-fiction book acts as a larger-than-life business card, allowing you to direct your readers into an off-the-page relationship through subtle lead-generation and well-positioned lead magnets.
When the time comes for you to hold your book in your hands, you will feel a sense of pride and achievement that far outweighs the joy of watching television or staying in bed longer at the weekends. It’s all about measuring input to output.
Your lead-generating non-fiction will allow you to attract and nurture your ideal clients, with your leads paying to become leads. This can completely change the dynamic of your business, and the priority you assign to other marketing tools, such as paid advertising.
Any of these points can and should act as a huge motivator in starting your non-fiction book, even if you are overwhelmed or feel a lack of direction. It’s super important to move past these feelings because when an ideal client picks up a book that identifies and helps them to solve a problem they are in the thick of experiencing, they pay for that book. And the money that goes straight into your pocket. And if that reader then takes you up on your offer of further help by opting in and putting themselves on your list, they’ve essentially paid you to become a lead — a lead you can nurture beyond the pages of your book. In this situation, the book has already done the hard work for you by showing your readers/prospects why they should know, like and trust you. 
The bottom line is this: Writing and publishing a lead-generating non-fiction book is a complete no-brainer and should be the main business-growth goal for every single entrepreneur in 2021. Throughout the course of my career as the founder and owner of an award-winning, globally operating publishing house, and as a book coach and ghostwriter for entrepreneurs and business owners across the world, I have seen first-hand the value of a book and how it can completely change the way a business functions. It makes complete sense to take the necessary steps to get past the overwhelming feelings and get started on your book.

The Key to Finding Success? Start Moving. Here's How to Get Going.

January 17, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Not long after getting her driver’s license, my daughter was driving her car in town. She was on her way home from school when the serpentine belt broke. Although the car continued to run, there was no power steering. If you have ever tried to steer a car with power steering when the power steering is not functioning, you know how difficult it is. She was retelling this story the other night and was recalling how she was unable to turn the wheel (and she is pretty strong). I know it can be difficult, but she should still be able to drive/steer even without power steering. Finally, it dawned on me, and I asked her, “Were you moving?” She was not. She was trying to turn the stationary wheels by brute force to aim where she wanted to go. “If that ever happens again,” I told her, “start moving and then turn the wheel. It’s much easier to turn if you are already moving.”
Think of your organization as a ship on the water. To effectively navigate your ship, you need to know where you want it to go, and you must put it in motion. If either component is missing, you will be “dead in the water” or wandering the vast seas aimlessly. Those are not sustainable business practices. Without strategy, the destination is unknown. Without motion, there is no ability to steer.
Related: Who’s Steering the Ship?
Strategy or planning should be done before launching. However, now is much better than “later” and infinitely better than “never.” The life of your organization (not to mention your livelihood and that of your employees) depends on effective planning. Would you ever embark on a voyage as the ship’s captain without charting your course on a map and ensuring you have all the tools needed to make course corrections along the way? That would be foolhardy at best and most likely a deadly course of action. If your company or nonprofit is the vehicle you have chosen to maneuver through your career, planning should be just as important to you in your voyage.
There are all kinds of resources, tools, methodologies, and coaches to help you identify and chart a course to where you want to go. Choose one. Ultimately, you need to know and operate out of your “why” so that you can reach your “ideal destination.” Whatever system you use (and I strongly encourage you to find and use a system like iNautilus™), it should help you clarify your purpose and vision along with a well-thought-out path to get there.
Strategy without motion, however, is merely wasted ink on paper. Offices and board rooms abound with mission, vision, or other strategy statements hanging on walls, unattended and forgotten. You can know where you want to go and have the best plan to get there, but you will never arrive if you do not move forward. A stationary ship cannot be steered. You can turn the rudder all you want, but you will not change direction. Motion is necessary before you can steer.
Related: 6 Timeless Strategies That Drive Successful Entrepreneurship
However, once you are in motion, you can steer anywhere. That is the beauty and freedom of organizational movement. You choose your own adventure. Even if you need to turn around and head in the opposite direction, begin to move. You may have to travel the wrong way for a short time to “come around.” One of the reasons I like the ship analogy for business so much is that ships only move forward. The only way to turn around is to move forward and navigate. In our household, my wife likes to say, “It’s OK to get stuck once in a while. But don’t stay stuck.” Inaction (non-motion) is simply staying stuck in whatever your current situation is. So, take action. Take a step. Just get moving so that you can get on with navigating to your ideal destination.
In addition, voyages come with obstacles. There are winds and waves, reefs and ice burgs. Without strategy and motion, your ship will be blown around by the winds in life and tossed about by the waves. Worse yet, without a navigable strategy, your ship could be broken apart by a reef or an ice burg. You are at the mercy of circumstances. Planning helps to mitigate these risks. You can account for weather patterns and steer clear of known obstacles. For your organization, this might involve projecting the seasonality of customer purchasing, gauging the marketing strategies of competitors, or anticipating trends in the economy.
Related: 5 Principles to Weather the Stormy Seas of Your Business
Motion provides control, allowing you to steer around dangers and adjust your course to accommodate changing winds. Even as the unforeseen happens, motion provides momentum and the agility to pivot. These will help you face issues like a period of low sales numbers, the loss of a key employee, or a global pandemic that changes the face of business around the world. Control what you can, but react well to the things you cannot.
Strategic planning is stationary, but navigation is a strategy in motion. Chart your course. Launch your ship. Then navigate your organization to wherever you’ve always wanted it to go.


The call for the Comipems 2021 entrance exam for upper secondary level has already come out

Learn about the dates, requirements and how to register to take the Comipems high school placement exam this year.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 17, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This Sunday, January 17, the Metropolitan Commission of Public Institutions of Higher Secondary Education (Comipems) made public the call for the examination of the 2021 Contest of Assignment to Higher Secondary Education in Mexico City .
In the document, the agency details that students who go from secondary to high school must first complete the pre-registration process . This will be available on the Comipems website from January 18 to February 19 of this year. Candidates must cover a payment of 385 Mexican pesos to continue with the process.
Subsequently, from March 2 to 16 , applicants must go to a Registration Center in alphabetical order to formalize the process. The exam will take place in person on June 19, 20, 26, and 27. As every year, young people will have to answer 128 multiple-choice questions in a period of 3 hours. The results will be announced on July 30.

Check the COMIPEMS 2021 call at: !
In 2020 , the admission test to upper secondary education was taken while Mexico City was in an orange traffic light. This year, the process could be modified, due to the health emergency in the Mexican capital, which for now is on a red light.
Comipems examination for 2021 provides for the participation of 310, 769 candidates, ie 8,060 more than the previous year.
“Based on these same projections, we can expect that 1 0.869 (3.5%) will not take the exam and 5,116 (1.7%) will not obtain their high school certificate , which leaves us with a number of 294,764 assignable, that is, 8,493 more than the previous year, ” said the agency.
In 2020, 28.4% of applicants (72,456 young people), entered their first option, while 70.9% stayed in one of their first five options. In 2021, the nine institutions that make up COMIPEMS offer 725 options in 484 schools.

These Baby Yoda tamales will fill the hole left by Grogu's thread

The creators of the thread inspired by the series ‘The Mandalorian’ they put the batteries and now offer packets of tamales for fans of the adorable Baby Yoda.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 17, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

If last Three Kings Day, when you cut your piece of thread, you got the Grogu doll, you can continue the tradition by inviting some Baby Yoda tamales on February 2, Candlemas Day.
Following the success of its rosca inspired by the Star Wars character, Kraneo Food restaurant now offers “baby tamales .” It is the traditional Mexican snack, made from corn dough, but with a galactic touch.
If you feel like it, you should place your order quickly, since they will only deliver 40 packages of Baby Yoda tamales . You can choose the ‘combo’ of 6 tamales and a special edition mug for 200 Mexican pesos. Or, the one with 12 tamales and 2 special cups for 360 pesos.
In an image shared by the restaurant, the tamales are seen to be bright green. However, its flavor is of cheese with slices, chicken in green or sweet sauce.

A fundamental part of the charm of these themed dishes is home delivery . The visionary boys of Kraneo Foods arrive at each place characterized as Din Djarin carrying Grogu, better known as ‘Baby Yoda’ . Thus, the product is only a pretext (delicious), to offer a complete experience to customers.
Tamales inspired by the Star Wars universe will be delivered on February 1 or 2, depending on the area. Delivery is limited to the Coyoacán, Benito Juárez, Miguel Hidalgo, Cuauhtémoc, Azcapotzalco and Gustavo A. Madero municipalities, and there will only be 20 packages per day.
The restaurant, located in the historic center of Mexico City, offers other themed dishes and craft beers inspired by characters from ‘The Corpse of the Bride’ , ‘The Simpsons’ and the DC Comics universe, among others.