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The Secret Weapon Review 2021: Another Scam EXPOSED?

Hey, it’s Simon here and welcome to The Secret Weapon review! Brendan Mace and his internet marketing friends just came up with The Secret Weapon, what they call “a guaranteed blueprint for online success.” They’ll say you’ll start making $217.43 every day on autopilot within hours of signing up and for doing next to nothing. This is an instant RED FLAG! … Read more
The post The Secret Weapon Review 2021: Another Scam EXPOSED? first appeared on The Make Money Online Blog.

This restaurant gained viral fame for offering an overly honest menu

A Chinese restaurant owner wrote his own reviews of every item on the menu, and the result is just great.
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January 19, 2021 4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Sometimes the best advice you can take in life and in business is to ‘be yourself’ . This was demonstrated by Feigang Fei , owner of a restaurant in Montreal, Canada, who went viral because each item on his menu is accompanied by an extremely sincere criticism.
This week, the local   Chinese food cuisine AuntDai rose to fame on social media, thanks to a tweet from a diner. Netizen Kim Belair shared some photos of the original food menu on Twitter.
“AuntDai is my favorite Chinese restaurant in Montreal, but the real treat is the menu, with extremely honest comments from the owner,” wrote Belair, whose post went viral with more than 73,000 likes and nearly 11,000 retweets .
The post was accompanied by several images with the owner’s interesting reviews. In one of these, dedicated to its ‘Orange Beef’, you can read that it is “not as good” as the ‘General Tao Chicken’, another of its specialties. “Anyway, I’m not a fan of Chinese food from North America and it’s your decision,” Feigang clarified.
In yet another, the businessman displayed his frankness by pointing out that he had not even tried his new recipe .
“This is new on the menu. I have not had a chance to test it yet. According to many customers, this one is very popular. I still haven’t been able to taste it. It seems like I should spend more time eating in my own restaurant, ” says the description of the beef with Satay sauce.

Hey, I am the owner of Cuisine AuntDai, thanks to your tweet, I got a lot of press interviews. It has been a heck of few days in my whole life. Join Twitter to thank you. If you like I want to talk to you. You are my first person to follow on Twitter !!!
– Feigang Fei (@feigangfei) January 17, 2021
However, the one that takes the palms is the criticism of its sweet and sour pork strips . First, Fei says that it is the most requested dish by Chinese diners in his country and that there are many variants of it. Right away, the restaurateur made it clear that he doesn’t love his recipe.
“Since I have very high expectations of this dish, I am not a fan of our version, to be honest. But don’t get me wrong, the dish in our restaurant is also very tasty. It is only different from those (that were) where I went to university ” , reads the text.
The importance of digital PR
Belair’s post made the restaurant so popular that its owner had to open a Twitter account. The first thing Fei did was leave an emotional comment in response to the post that made it go viral.
“Hello, I am the owner of Cuisine AuntDai , thanks to your tweet I got many press interviews. It has been an incredible few days in my entire life. I joined Twitter to thank him. If you agree, I want to talk to you. You’re the first person I follow on Twitter! ” Wrote the restaurateur.
Next, Feigang Fei published the first post on her profile, also dedicated to the young tweeter.
“First tweet is to thank @BagelofDeat, his tweet released my comments on our restaurant website AuntDai.com to the media. First radio interview in my life, first television interview, it’s like a dream. Thank you from the bottom of my heart ” , expressed the businessman.
Although it seems like one more viral anecdote, the honest menu of Cuisine AuntDai makes it clear that, sometimes, betting on honesty in business can make a difference.

The Next Evolution Of Digital Mental Health Support

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Johnny Crowder, founder Cope Notes
Digital mental health services have been on the rise for several years. Apps like BetterHelp, Talkspace, and Ginger offer virtual mental health services for users from therapy sessions with a licensed professional, to chatbots that can help offer regular support. 
Now there’s a new service that’s offering a different type of mental health support to users. Last year Cope Notes, a peer support-based, digital mental health platform received government approval to provide Orange County, FL residents with daily support, paid for in full by CARES Act funding. In a matter of weeks, as word spread and demand grew, more governments, businesses, and schools from coast to coast began lining up to follow suit.
Launched in 2018 by suicide attempt survivor and rock musician Johnny Crowder, Cope Notes is a digital subscription service that uses daily text messages to improve mental and emotional health. Their positive psychology-based, trauma-informed messages contain psychology facts, exercises, and journaling prompts that train the brain to think in healthier patterns.

In his moving TEDx Talk, Crowder opened up about how his experiences with childhood trauma and mental illness have fostered a passion for advocacy. Over the past decade, he’s partnered with organizations like the National Alliance on Mental Illness (NAMI) and Mental Health America to fight stigma and shine a light on taboo topics like self-harm and abuse. 
In a few short years, Cope Notes has exchanged more than half a million text messages with thousands of users worldwide. Each text is carefully crafted by peers with firsthand experience overcoming hardship, trauma, or loss. Then, they’re reviewed by a panel of mental health professionals before being delivered at random times to facilitate the formation of new mental habits, thought patterns, and neural pathways in the brain.

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“Peer support isn’t just for people living with a diagnosis. Everyone with a brain needs to prioritize mental health,” Crowder says. “Especially during a time like this.”
As the world battles against the COVID-19 pandemic, and the United States faces political unrest, that assertion is proving more relevant than ever. According to Boston University’s Catherine Ettman, a recent study showed that rates of depressive symptoms were “higher than what we’ve seen after other large-scale traumas like September 11th, Hurricane Katrina, and the Hong Kong unrest.”
Unsurprisingly, Cope Notes’ growth has spiked dramatically in the past year, amassing users in nearly 100 countries around the world. CNN even did a recent spotlight on Crowder’s work, spotlighting the fact that in the midst of significant trauma, peer-led resources like Cope Notes are essential to rebuilding the mental wellness, stamina, and resilience we’ll need to face the year ahead.
I spoke with Crowder recently about the need he’s seeing for digital mental health services. 
Shama Hyder: What’s the main reason you see for users signing up for Cope Notes?
Johnny Crowder: Many of us ignore or bury our feelings, looking the other way and hoping they won’t be there tomorrow. What we’re seeing now is a result of pent-up feelings that we haven’t dealt with: anger, fear, anxiety, depression, and even loneliness. An unwatched pot will always boil over, and as a nation, I think we’ve reached a boiling point. Cope Notes is actively helping people identify and cope with these complex feelings of unrest in healthy ways.
Hyder: How does Cope Notes use digital systems to support mental health? 
Crowder: From content and delivery to prevention and intervention, every aspect of Cope Notes is designed to facilitate the formation of newer, healthier neural pathways in the brain. Each text is intended to interrupt negative thought patterns in real time, teaching the brain to default to healthier patterns instead. Users can text back at any time, treating the thread as a digital journal to improve emotional IQ and independence. Mental health crises are outsourced to trained counselors, but because people rely on Cope Notes for daily support rather than crisis services, these situations are extremely rare.
Hyder: What challenges do you think will be present for 2021, as we all work towards addressing this generational trauma?
Crowder: The biggest challenges are awareness and education. Most people don’t even think the topic of mental health applies to them. We have to take a long, hard look at what we’ve been living through, assess the damage, and get real with ourselves and the people around us about how it’s affecting us. You can’t deal with trauma until you acknowledge that it exists.
America has been turning a blind eye to mental health on a systemic level as well. Providers are under-funded and under-staffed. The demand for services far outpaces supply, and the powers that be will need to make some serious investments if they want to see real change.
Digital systems are making services that were previously inaccessible—whether because of cost, transportation, a lack of therapists in one’s area, or other reasons—available to exponentially more people, as in the case of Crowder’s app. As these systems continue to evolve into more sophisticated delivery models, we may find ourselves entering a new era of mental wellness.

4 Things Entrepreneurs Can Learn From Mike Tyson

January 19, 2021 7 min read
Opinions expressed by Entrepreneur contributors are their own.
Last November a 54-year-old Mike Tyson stepped into the ring for the first time in 15 years to face Roy Jones Jr who was just 3 years Mike’s, well, junior. The exhibition match and merciful (from Tyson’s trying-not-to-kill-him end) 8 round draw was a huge success. The event made millions per record pay-per-view buys and restored the kind of spotlight our champ hadn’t enjoyed since The Hangover premiered.
Iron Mike entered LA’s Staple Center a different man than the one who quit on the stool during his fight against ham-and-egger Kevin McBride over a decade ago. The troubled legend fought to earn money he’d already spent and he was neither feared by his opponent nor beloved by the public. 
After his retirement, Tyson came to the realization that destroying contenders’ faces came at the expense of destroying his own future. In 2019 Mike told The Joe Rogan Show that he was too afraid of his inner ass-kicker to even hit the gym. But then something changed
In a follow-up interview, a year later,Tyson excitedly told Rogan he’d once again seen the Sweet Science light and was training for a midlife comeback.
Here’s how the life lessons of a warrior-puglilist can apply to any workplace-survivalist…
Everyone has a plan until they get punched in the face
This is a phrase that Mike mouthed for years. In Tyson’s prime, he was known for a legendary windup that started from way down in a crouching position. Mike maintained he’d imagine his fist exploding through the back of an opponent’s head. If any of Tyson’s opponents wanted to survive, the best strategy was to crowd him so he couldn’t deploy that devastating weapon—which is exactly what Jones did through much of the fight. 
But Mike started attacking Roy with body shots from the clinch. In total, Tyson landed 35 of them with Jones admitting that they drained his energy in later rounds. Mike was never known as a closeup fighter, but after all these years, the old dog had indeed learned new tricks.
If you want to make it in this market, you have to adapt. Continuing to do the same thing you did before and expecting similar results is as mad as it sounds. As entrepreneurs, we have to absorb fresh strategies. What worked twelve months ago is no longer applicable today. We need to constantly look for innovation in our marketing, sales and service. 
Related: The One Investing Tip From Billionaire Mark Cuban That’s Perfect For Entrepreneurs
Be clear on who you’re fighting and why 
In the post-fight press conference, Tyson declared: “I haven’t done this in fifteen years, I’m not a giant, I’m a beginner!”.Although it evoked laughter, he was completely serious. 
“Before it was all about me and the hot chick, the nice car, the planes and the boats, but that doesn’t do it for me anymore,” admitted Mike. “So I went another way.” 
In this heyday, Tyson hit the greatest heights and slunk to the lowest lows. But in the years since his humiliating defeat to McBride, he’d successfully rehabilitated his image. With the help of wife, Lakiha Spicer, he landed acting jobs, made investments and signed endorsement deals. Per this fight Mike raised millions for charity and changed his image, once again, to a man who fights for others.
Most entrepreneurs start a business and focus on the income we’re going to generate. As the company grows, we have to make a choice: Do we want to make an impact or do we want to make more money?
If we choose income, we’re always going to be chasing the next payday. If we choose to make a difference, we will be remembered. Get clear on who you’re fighting for and why you fight.
Get comfortable being uncomfortable
Why did Mike decide to get back in the ring? He had nothing left to prove. When asked that very question he replied with: “Because it’s what I fear the most.”In order to fight Tyson had to conquer the opponent that was himself. 
Mike had spent over a decade being afraid of the darkness within. He never picked up the gloves, or lifted weights, because he knew his ego would erupt the second he started showing off. But when a short video of him hitting the pads went viral, the word was out that he was back.
Tyson had been beat up more in 16 minutes than most of us will in our entire lives. Yet the champ claimed he felt “splendid” and wanted to “beat it up some more.”
Mike pulled punches so as to finish the marathon with Roy rather than go for a KO.“I think going the distance, that’s real fighting,” said Tyson. “Having the endurance, that [was my goal], because you’re not going to knock everybody out.”
Mike then thanked his sparring partners who’d been pummeling him, weeks prior, so as to prepare for whatever Roy was bringing. 
Entrepreneurs fail the moment they get comfortable. We begin to react instead of create. The moment you decide to face your fear is the moment you get stronger and learn. The key to success in being calm amidst the chaos. 
Related: Meet the Pro-Wrestling Pair That’s Building a Small-Business Empire
Keep punching
In the post-fight interview, Tyson revealed he was afraid of getting hurt. Most of us see someone do something dangerous and think they must be fearless. Tyson was afraid, and that’s why he landed 67 of 193 punches, which means only a third of his heat hit it’s intended target. There’s a lesson within that statistic. 
Tyson kept pummeling hoping something, anything, would connect because if he didn’t? Jones would’ve knocked him out. It’s as simple as that.
Fifteen years ago, Mike chose to give up rather than take the punches. It was an ignoble end to a tumultuous career. But life didn’t stop throwing punches, so he strengthened his emotional fitness, and evened the score.
I believe entrepreneurs are similar to gladiators. We go all in, take the risk and most of the time there is no backup plan. We have no choice but to make it work. When things seem that they are not going the way we expect them to, that’s the moment that we have to double down and stay in the ring. If you want to succeed as an entrepreneur, quitting is not an option. 
My challenge for you is to get in the ring. Just because the past year is thankfully at an end, doesn’t mean 2021 won’t stop throwing punches at you. It doesn’t matter how many fights you’ve won or lost, the question is: Are you going to get stronger or are you going to give up? 
Related: 3 Things LeBron James Can Teach You About Business Growth

Avoid the Costly Mistake of Assembling the Wrong Leadership Team

January 19, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
In the early days of building a start-up, there are several things that people tell you to focus your time and attention on. You need to have a strong business plan, an addressable market, an understanding of customer personas, product-market fit, etc. And while all of these things are key aspects of ensuring the short and long-term success of a start-up, there’s a less-discussed aspect that holds just as much, if not more, bearing on whether your business is going to be a success.
We know that people make up the heart of any business, and over the last few years, particularly in tech, there’s been a strong focus on building a strong, people-focused culture. Yet, what many start-up CEOs fail to speak about is the impact of leadership teams on driving this culture. More specifically, they fail to discuss the importance of making the transition from a founder-led leadership team to a leadership team made up of a diverse mix of seasoned senior professionals, all while maintaining the same values and culture that they started with.
Transitioning to a strong leadership team made up of company veterans and newer, seasoned professionals can be difficult. I learned this the hard way while scaling my own business, but I also learned some key lessons that have helped me build the strong and dynamic senior team I have today.
Related: Build Your Management Team
Lesson 1: Hire people who truly align with the culture of your organization
After raising a round of Series C funding, I began to think more critically about the leadership team I had in place. I thought it was the right time to bring in a seasoned professional to help the founding leadership team run the company. I focused on interviewing and hiring GMs and VPs from large software companies, as I thought they would be the best people to help us build and grow the business. 
It turns out my thinking was wrong. Despite their vast experience and knowledge of industry-leading systems and management processes, many of these individuals had never worked in a start-up environment before, so they struggled to thrive. The requirement of building something from scratch and scaling it was too steep of a task. Many of them had spent their careers in environments where processes were already in place, and they only needed to be scaled or improved.
There is a saying by Reid Hoffman that best sums up the situation – “entrepreneurs have to assemble the place while jumping off the cliff at the same time.” Doing this well requires a very specific skill set. Someone who can be at the 50,000 ft view strategically while also having their feet on the ground to do the work.
After making a few wrong hires that cost me millions of dollars, literally, I learned a key lesson; the skill set of a leadership team is only half the battle. The other is attitude, because attitude ensures that someone is the right fit for your culture. To survive a start-up environment, you need people who have an entrepreneurial mindset—people who are willing to embrace change, are adaptable, willing to learn and grow, and treat your business like their own.
This mindset has completely changed my approach to hiring. I now look at entrepreneurial experience first and skill set second. This entrepreneurial experience can come in different forms; it can be playing a competitive sport, starting a non-for-profit venture or creating a new business line for their existing company. What’s important is finding a person who is willing to try something new, willing to fail, have setbacks and still forge ahead. The right person with the right attitude can be a huge value add to your business and culture.
Related: How to Leverage Your Executive Leadership Team
Lesson 2: Leverage the strengths of your founding leadership team and your new leadership members
Start-ups are often built by a small, close-knit group of leaders who work closely together over several years to build the business. When it’s time to start bringing in seasoned professionals to join this team, it’s important to make the integration of these two camps a top priority. Both of these groups can contribute to the success of the business in very different ways.
Founding teams are adept at building a new venture, withstanding many uncertainties, taking risks, and charging ahead. Incoming seasoned professionals have expertise in scaling an operation and building the right processes and teams to take the company to another level.  The key to integrating the two teams is to ensure that both the “old” and “new” camps understand each other’s strengths and how those strengths can work together.
In my experience, I found that the simplest way to integrate the teams is to rally them around a single mission and vision. At the end of the day, it’s the founder’s responsibility to ensure that all members of the senior leadership team understand the vision, believe in the mission and can clearly see the active role they play in making those things a success. You need to be strategic in how you approach leadership as a team. I often paired new and old team members together when it came to working on company initiatives to see each other’s differing points of view, learn from their experiences and ultimately build trust with one another.  
Related: 3 Hard Truths About Leadership Team Dynamics
I also encouraged members of both camps to actively find ways to lean on each other’s expertise. You’re going to come across individuals who are great innovators, others who are fantastic operators and some who are good analysts. Make it a priority to have a good representation of skills on a single project or initiative. This ensures that the senior team members are all playing to their individual strengths and understand the value of the different skill sets being brought to the table.
When you’re running a global organization, assembling and managing the right leadership team can be an especially daunting task. The truth is, there are a lot of differences from East to West. However, amidst all of these differences is the single desire to achieve one goal, and that goal is to do meaningful work that has an impact and makes us feel proud. If you can harness this desire in a leadership team, you’ll be able to grow quickly and strategically in any environment.

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10 Reasons Deals Collapse

January 19, 2021 7 min read
Opinions expressed by Entrepreneur contributors are their own.

…he wanted to see his “baby” succeed

After 9 months of a rollercoaster negotiation, I failed to close an asset acquisition deal with a small business owner. I wanted to buy his patents, trademarks, business contacts, and digital and physical assets, which were the foundation of his business. Through my due diligence and my many honest conversations with the owner, it was easy to see his missteps, and I was confident that I could be successful with my expertise and his guidance and assets. Unfortunately, I failed to close the deal after several last-minute attempts to satisfy his requests and concerns. I was crushed. So, after many hours of reflection, here are the mistakes I made, which, hopefully, you can avoid when you are negotiating with a small business owner.
Related: 7 Steps to Acquiring a Small Business
Relationships
Know what the seller wants out of the deal. That seems obvious, but sometimes what they want is not obvious even to themselves. You must dig deeper and read between the lines to uncover their unrecognized motivations. For example, the owner stated that he wanted to see his “baby” succeed and receive a payout if the business became lucrative. Unfortunately, after many conversations, I determined that he really wanted to get repaid for the dollars and time he had already invested in the business. This was a showstopper for me because I was obviously not going to pay him for sunk costs. Make sure you dig deeper than what an owner says up front to really understand what they want. It will save you a ton of time in the long run.
Related: A Complete Guide to Prepare Your Startup For an Acquisition
Really get to know the seller. I found learning about his family, community, financial situation, interests, and more was invaluable, but the most important piece of information that I wish I knew up front was how he liked to negotiate. In this case, the owner didn’t like to negotiate. In fact, when he didn’t like a proposal or had a concern about a term, he avoided the conversation altogether. Instead of just calling me, discussing it, and most likely resolving the issue, he made some assumptions and negotiated through lawyers instead. That caused delays, increased costs, and distrust. Ultimately, I should have asked him directly how he liked to negotiate and put a process in place to support his tendencies.
Ensure your incentives are aligned. When we first discussed an upfront payment, the negotiations were slow-going, but we made a ton of progress when we structured the deal with a royalty payment because our incentives were aligned. We both knew that if I was successful, he would be rewarded. I encourage you to find a deal that is not a zero-sum game
Process
Legal vs. business conversations. As you build the relationship, see if you can set the parameters on when you will bring in the lawyers to a discussion and, more importantly, when you will not. When talking to the owner directly, we were able to negotiate a number of variables together. For example, if the owner asked for a larger royalty, I could counter it by offering a shorter term.  But when lawyers were brought in to discuss numbers and business terms, it became more complicated and expensive, and most conversations became more about risk versus finding creative solutions.
Agree to talk at least once a week (no matter if you have something to discuss or not). By creating a consistent forum to discuss any timely concerns or issues, you create a relationship based on openness and trust and avoid miscommunication and wrong assumptions that can fester. A wrong assumption almost killed our deal early in the cycle when the seller made an assumption about an action I took. Instead of immediately calling me, the seller kept it to themselves due to his tendency to avoid conflict. The negotiations slowed and almost died because it created a sense of mistrust in his mind. So, set up that recurring weekly meeting now.
Due diligence
Sometimes, the owner doesn’t even know. You would assume the owner would know all the details, legal and otherwise, about their business, but this may not be true. For example, this owner had some patents owned by his corporation, some owned by his LLC, and one owned by an individual. He wasn’t dishonest; he didn’t realize that he didn’t do things consistently as he grew his business, bringing me to my next learning and recommendation.
Related: 4 Tips for Simplifying Due Diligence (and Why It’s Even Needed)
The internet is your friend during due diligence. When I found out some of the patents were owned by the corporation, I reached out to the seller. He told me that he dissolved his Delaware corporation in the previous year. So, I went to the Delaware government website, paid $20, and found out the corporation had not been legally dissolved. Again, the owner was not dishonest. He didn’t know. So, make sure you use the web and any other connection available to you to confirm the information you receive during your due diligence.
Look in the mirror
Know your BATNA (your best alternative to a negotiated agreement) upfront. While negotiating, I did not spend a lot of time thinking about what would happen if the deal fell through. If I did, I would have realized that my BATNA was to recreate the business on my own—create my own brand, product variant, supply chain, etc. But because I didn’t do this up front, I spent too much time and money trying to close the deal. I should have shut the negotiation down myself, much earlier.Related: Top 10 Negotiation Tactics Used By Buyers (and How to Respond) (entrepreneur.com)
Don’t get ahead of yourself. Obviously, you need to do your due diligence, but don’t start spending time or money preparing to take over the business before the deal closes, or you can get too emotionally invested and make bad decisions if the negotiations start to falter. Because I had done so much work to prepare for the relaunch of the business, I really wanted the deal to close, and I started to adjust my terms of the deal, against my better business judgment, to save it. Don’t do this.
Finally, talk with or hire an expert. There are business consultants and brokers who help guide a business buyer through the ups and downs and complexities of a business acquisition negotiation. Sometimes, they will give you very insightful ways on how to structure the deal and what due diligence you should do, and sometimes they can be similar to a financial advisor and keep you from making emotional or irrational decisions. Each deal is unique, so you will need to decide if hiring a broker or consultant is right for you and your deal.
Related: 8 Negotiating Tactics Every Successful Entrepreneur Has Mastered
After nine months of negotiating, the owner declined to sell me his business. It was a devastating blow. As you can see from the above, I learned a ton, but it was not without some scars – emotionally and financially. So, if you are about to embark on a negotiation to purchase a small business, please check out my recommendations. Hopefully, it will help you avoid the mistakes I made.

…find a deal that’s not a zero-sum game. 

How to Heal After Life's Most Challenging Moments

January 19, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Edith Eger is an award-winning and best-selling author, Holocaust survivor and psychologist who has worked with veterans, military personnel and victims of physical and mental trauma. She spoke with Jessica Abo to discuss her book The Gift and how we can heal from life’s most challenging experiences.
Doctor Eger, I’m so happy to see you. You have inspired thousands of people to confront their challenges — and make the choice to heal. I want to start our conversation today by acknowledging that you endured so much suffering during the Holocaust. Can you share how you remained hopeful through it all?
Edith Eger: In Auschwitz, four o’clock in the morning, I didn’t know what was waiting for us when we took a shower. We did not know whether water or gas was going to come out. How do you find hope in hopelessness? It’s your attitude, the way you think about everything. Why not to cover garlic with chocolate and not to minimize what is happening. What you suffer will make you much stronger, I assure you.
Your first book The Choice came out in 2017. It’s your personal account of surviving the Holocaust with wisdom about overcoming grief, guilt, anger and shame. After reading it, Oprah Winfrey said, “I will be forever changed by Dr. Eger’s story.” What made you want to write this book?
Eger: The people who survived and are famous are all men. You need a female voice. So, The Choice became the female voice of Viktor Frankl. Then people would say, “You’re not done at all. We need the how-to book. We need a more practical book.” So that’s how, The Gift was chosen.
I consider it my duty to celebrate one of the most beautiful gifts of God, the gift of memory. I am so grateful that I can tell people what happened when people are in the darkest places. And yet, the book has to do a great deal of the lessons that I have learned, what happens when good people do bad things. And how can you revolve or evolve in life.
Your book provides a hands-on guide to help people discover their inner resources so they not only survive, but also to heal from life’s most challenging experiences. How can we do this? How can we heal from life’s most challenging experiences?
Eger: Recognize that anger is not a dirty word. It’s how you channel it. And there are also a lot of other emotions under the anger. I am very selective about who’s going to get my anger. Because when you’re angry, you’re giving your power away. You allow other people to interrupt your peace of mind. So if you are against something, you’re going to really have a very different response than when you are for something.
When I was liberated, I became very suicidal. My parents were not coming back. My back was broken and I was in a cast. I knew that a good, loving God told me that if I am going to die, I’m a coward. It’s easier to die than to live. But if I’m going to be for something, I’m going to be totally dedicated. You cannot heal what you don’t grieve and feel. So grieving is about the journey. It’s a journey of grieving, feeling and healing. You cannot heal what you don’t feel. So it’s OK to cry because then you feel better. What comes out of your body will never make you ill. What stays in there does.
I know that at the end of each chapter, you have activities for the reader to participate in. Can you give us an example of one of those exercises?
Eger: It’s very good to write your feelings down. It’s very good for you to keep a journal. And every night you may say something, I wanted to do such and such, and then I ended up doing so-and-so and now I feel… Acknowledge your feelings. There is no letting go until you go through the rage. Not to cover garlic with chocolate, not to really run from it, not to deny it. These are the defense mechanisms that we use. Deny it or delusion. But most of all what we do, we minimize. Oh, it wasn’t such a big thing. No. No. No. You’ve got to really grieve.
When I arrived in Auschwitz, I was told that I’m going to see my mother very soon. She’s just going to take a shower. And then I asked the kapo, “When will I see my mother?” And she pointed at the chimney and said, “Your mother is burning dead. You better talk about her in past tense.” And my sister hugged me and she said, “The spirit never dies.”
That’s how I entered Auschwitz. And then my sister and I were completely shaven. And my sister looked at me and said, “How do I look?” It’s a Hungarian woman’s question. And I had a choice then as you have a choice now. I had a choice to point out to her, how she really looks. And yet, I realized I became her mirror. And I said to her, “Magda, you have beautiful eyes. And I didn’t tell you that when you had your hair all over the place.” So the gift is about finding something good in the darkness. My loving God guided me to change hatred into pity. I decided that they were the prisoners, not me. 
Even though I was told I’d never going to get out of there alive, I said, “If I survive today, then tomorrow I’ll be free.” That’s how I was able to dance for Dr. Mengele when he came to the barracks. When I finished, he gave me a piece of bread. Instead of gobbling up the bread, I shared it with my girls. I was on the top bunk. Later on, in April, 1945, when I was in a death march and I was about to stop, and when you stopped, you were shot right away, the girls that I shared the bread with, they came and they carried me. They formed a chair with their arms so I wouldn’t die. Isn’t that amazing? That the worst brings out the best in us. I always look for the light. And see, the more I suffered, the stronger I’d become.
Related: This AI-Powered Assistant Helps Marketing and Sales Teams Scale

When to Take Your Freelance Business Full-Time

January 19, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Whether you’ve been side hustling for a long time or just a few months, it’s natural to wonder whether or not you should move your side endeavor to a full-time venture. There are a few different things to keep in mind as you decide whether or not it’s the right fit for you. Here’s what to keep in mind and ask yourself as you think about whether now is the time to put in your notice and work for yourself as a full-time freelancer.
Related: 50 Ideas for a Lucrative Side Hustle
You’re getting close to a fully booked schedule
If all your free time is going towards your freelance business, this is a clear indication that you have the potential to scale. Once your business starts to grow, you’ll have a harder time balancing your ability to do both your day job and also stay up to date with the deadlines in your freelance business.
The more you feel as though your bandwidth is limited, you’re having to get up earlier or log more weekend hours, these are factors to keep in mind when trying to decide if quitting is the right option for you.
Turning down business that you otherwise would have liked to take on but can’t because of your 10- or 20-hour a week limited work periods is a sure sign that you’re doing well with your freelance business and are at a critical decision point about what road to pursue. If you’re set on staying with your full-time job, you can get more selective with the kinds of freelance clients you take on in your business.
You love what you’re doing
It doesn’t make any sense to trade one thing you don’t love for another. If you’re most passionate about delivering a good experience to your freelance clients and find yourself in the zone working on their projects, you might enjoy doing more of it.
But if you view your side hustle as a means to an end of earning more money, you’ll get tired from doing it and end up frustrated with your business. Some people are perfectly pleased managing a side hustle part-time and there’s nothing wrong with that.
You have a plan for health insurance or other benefits
One of the advantages of having a full-time job is that you might have access to benefits like health insurance, a life insurance policy, disability insurance and paid time off. When you go to work for yourself, short of setting up a company like an S corporation that provides these to you as an employee, you’ll need a plan in place to make sure that you’re covered.
When I first went full-time as a freelancer, health insurance was ridiculously expensive, so I went without it. Of course, this exposes you to the risk of serious medical bills from an unexpected issue like a vehicle accident, sudden diagnosis or, in my case, an emergency appendectomy.
If you have a spouse who has health insurance coverage, this is one option. Otherwise, do your research before making the leap so you know what your options are so you can enroll in another health insurance plan if needed.
Related: Empowering Entrepreneurship Begins With Affordable Health Coverage
Have some savings in place
While you can certainly make the jump to full-time freelance without savings, having some savings in place is a good idea to make you feel more confident about this transition. Regardless of how you feel about your day job, the comfort of seeing a paycheck dropped in your bank account every few weeks can make it really hard to trade that in for the uncertainty of being an entrepreneur where you are responsible for generating your own paycheck.
If you have two to three months of expenses already socked away, you’re in a good position to make a choice if and when you want to about leaving your day job. Options are some of the most powerful things to have, and savings in the bank can make you feel better about your decision to leave your day job while having a runway to generate more revenue with your business during those few months, if needed.
Your day job is driving you crazy
Towards the end of my tenure at the day job I had before going full-time with my freelance business, I noticed things that weren’t really that big of a deal were beginning to drive me nuts — the coworker chomping gum the next cubicle over or the other coworker listening to the same song on repeat nine hours a day.
But I also noticed that even regular requests for meetings or new projects got on my nerves more than ever, a clear sign that I was over my day job. Ultimately, I wasn’t bringing my best self to either my freelance business or my day job, so something had to go.
The good news about going full-time freelance after you’ve already spent some time building it up is that you know how to market, you have materials to scale further, and you already have a good base to work from once you’re focused on your business 30 or more hours per week.
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How Can I Sell Directly From a Live Stream? Facebook Live Shopping Makes It Easy.

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January 19, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Saying you have options to sell stuff online today is an understatement.
Want to sell your new bamboo charcoal deodorant? Go to Amazon, Etsy, or build a Shopify site and run some ads. Have a LeBron James rookie card to offload? Sell it to the highest bidder on eBay or Facebook Marketplace. Those are just a few of the popular ways to get eyes on your products and wake up to 30 Stripe or PayPal payment emails.
Selling online is as easy as it’s ever been. Based on what we’ve seen during the pandemic and even during the 2020 holiday season, selling and buying online is at an all-time high. On Black Friday alone, online shopping surged 22% to a record $9 billion, according to Adobe Analytics. 
The Adobe report also shared how social media drove one out of 10 visits to retail websites over the Thanksgiving weekend — a 17% year over year increase. Many social media platforms are finding innovative ways to help large brands and small businesses sell more products — and making it easier for consumers to buy.
This is why, as a business owner, now is the time to start promoting your products and services online. If you’re not sure where to start or don’t have the marketing budget for large paid advertising campaigns, there is one brand new, affordable and effective option in Facebook Live.
Facebook Live has been around since 2016. And while many brands have used it to promote products before, there hasn’t been an easy way to drive traffic to external sites or have a customer buy on the spot, until now.
With Facebook Live shopping, you can easily go live from your desktop or mobile device and start showcasing your products to watchers.
Related: How Covid-19 Caused Social Media Apps to Pivot with New Features 
Potential customers can skip reading countless reviews and ask you questions about the product on the spot. Online shoppers want instant gratification and love hands-on customer support. You’re giving both on Facebook Live.
So, is live shopping effective?
All signs point to yes. Here’s some proof.
A recent report found that 265 million Chinese internet users bought goods via live streams starting in 2020. That means one in two video streaming watchers are potential video shopping buyers.
Will we see the same results in the U.S.?
If the study in China holds the same proportion here in the U.S., where we have over 232 million online video viewers, then there is a market for roughly 115 million new customers.
Plus, live shopping is a new thing. Amazon Live recently launched, and businesses and influencers are already finding success. That’s why now is the time to create a strategy for selling products live on the largest social media network (with over 2.7 billion users).
Related: 4 Ways Businesses Are Capitalizing on the Shift to Online
How do I start selling on Facebook Live shopping?
Getting started is easy. There are four ways to set up Facebook Live Shopping to start selling your products. 

If you have a Commerce Account with Facebook Commerce Manager, a linked Facebook page and a product set in your Facebook Catalog, you can tag and feature products from your shop and add links.

If you have a Facebook page but no Commerce Account, you can manually add new products, add a description and create a link to buy right before going live. When you hit the “Go Live” button, you can show the link for specific products to viewers, and they can click and go right to a checkout page.

You can also start a live shopping video without the setup and talk about your products as you go. Then you can add a link to your website in the comments for people to checkout, or they can message you if they are interested. I’ve seen this work effectively. For example, you can say, “message me with ‘red dress’ and I’ll send you a link to buy.”

The last way to sell live is to add links during your live stream. This is an easy and effective way to send customers to your website or checkout site by having them click a link on the screen. 

For a step-by-step guide to selling on Facebook Live from your desktop, watch my tutorial on Lights Camera Live. 
Why try Facebook Live shopping?
I shared how there’s a giant shift to online shopping and there’s a trend in consumers buying during live streams. Facebook Live shopping is a smart and fun way to:

Engage with customers in real-time, which helps showcase your personality and build trust

Show how your products work

Save consumers time from watching tutorials and reading reviews

Answer any objections right away to help close the sale

Promote exclusive offers and promotions to viewers

Grow your following and drive word-of-mouth marketing

A new way to sell products successfully without spending thousands of dollars on advertising

All you need is your mobile device, products, proper lighting and good audio to start selling.
Start strategizing and give it a try today. There are tons of creative possibilities. Maybe you are selling spices and can use them during a live cooking show from your kitchen. Or perhaps you can sell a luxury accessory by showcasing yourself wearing it or feature it on a model from your living room runway. You won’t know how well it works or how much money you can make until you try. So, don’t be shy, GO LIVE!


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