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This dress costs more than 13 thousand pesos and they are comparing it to a garbage bag

The garment is 100 percent polyester, has asymmetric front pockets to the front and a balloon button closure.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 21, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

“From fashion, what suits you”, goes the famous saying. And no wonder, in the fashion world we can find proposals for all budgets and tastes. However, there are some that become all the rage on social networks; for better or worse. Now the “garment” of the moment is a Nu London dress to which they are comparing it to a garbage bag.
But, the little aesthetics of the clothing is not the only thing that has made Internet users angry, but the price of 485 pounds sterling (more than 13 thousand Mexican pesos).

Image: Nu London
According to theNu London website , the dress is 100 percent polyester, has asymmetric front pockets to the front and a balloon button closure. The good news is that for those interested, the haute couture show has a 50% discount. Thus leaving the final price of 242.50 pounds sterling, that is, about 6,500 Mexican pesos.
Regardless of the brand having stores in the fanciest areas of London, Chelsea and Marylebone, users have scornfully expressed the similarity of the design to a garbage bag.

Image: Nu London

Another day, another bizarre balloon bin bag dress … and those shoes they put with it
– CatCatCat (@neoncinders) January 20, 2021
The boom has been so great that even a well-known British journalist has commented on it on her Twitter account: “If today you feel lacking in inspiration when dressing, you can always bet on the option of ¿The sleeveless dress with “Balloon” form is now down to 245 pounds, but I’m sure you can scratch something. ”

If you’re short of style inspiration today you could always go for the ‘sleeveless balloon shirt dress’, in the sale at the moment for £ 242 (normally £ 485) but I’m sure you could rustle something up … pic / FM7aYw7xGB
– Charlotte Hawkins (@CharlotteHawkns) January 19, 2021
In the world of fashion, not all avant-garde bets are well received by the general public. Let’s remember the Gucci men’s dress or the Louis Vuitton hole bag .
Do you think the garment looks like a garbage bag?

Patricia Armendariz announced that she is leaving Shark Tank Mexico, who will be left in her place?

The businesswoman Patricia Armendariz broke the news through social networks and explained her reasons for leaving the program for entrepreneurs ‘Shark Tank Mexico’.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 21, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

If you are a fan of ‘Shark Tank Mexico’ , you must prepare for the change that is coming in its cast. Mexican businesswoman Patricia Armendáriz announced that she is out of the business reality show and gave her reasons.
In a video posted on Instagram , Armendariz explained that he will continue to support Mexican entrepreneurs , but he needs to leave the program to do it his way.
“Today I have the opportunity to continue supporting people, microentrepreneurs and entrepreneurs who are my passion in a broader way, but to achieve this it is necessary to stop participating in Shark Tank Mexico ” , says the director of Financiera Sustentable al start of the message.
The businesswoman, who has earned the admiration of the public for her assertive and scathing comments, clarified that she will not leave her ‘little sharks’ helpless.
“I will continue to take care of the entrepreneurs I invested in the program and I will expand the investments of a platform that increases the coverage of beneficiaries,” added Armendariz .

Armendariz thanked Shark Tank “for having invited me to an adventure that turned into a passion .” She also expressed her appreciation and friendship to entrepreneurs who have been ‘sharks’ like her: Ana Victoria García , Andrea Arnau , Mauricio Hoyos , Luis Harvey , Marcus Dantus , singer Emmanuel , Carlos Bremer , Rodrigo Herrera and Arturo Elías Ayub .
“I know that Shark Tank has changed the lives of thousands and thousands of entrepreneurs through its educational effect ,” said Patricia.
Who will replace Patricia Armendariz in Shark Tank México?
The reality show ‘Shark Tank Mexico’ premiered in June 2016, and has five seasons so far. Patricia Armendariz joined the group of investors or ‘sharks’ in the second season, becoming an icon of the show.
In statements to Entrepreneur Mexico , Canal Sony confirmed the departure of the businesswoman and indicated that in the coming weeks they will announce who will occupy the place left by Armendariz.

Volkswagon CEO Joins Twitter and Immediately Trolls Elon Musk

Herbert Diess did not waste time firing shots via social media.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 21, 2021 2 min read
Hard to believe that there is anybody in business who isn’t already on Twitter, but Volkswagen CEO Herbert Diess just joined and immediately went after Tesla CEO Elon Musk.
“Hello @Twitter! I’m here to make an impact with @VWGroup, especially on political issues,” he tweeted. “And, of course, to get some of your market shares, @elonmusk — after all, our ID.3 and e-Tron have won the first markets in Europe. Looking forward to productive discussions.”

Hello @Twitter! I’m here to make an impact with @VWGroup, especially on political issues. And, of course, to get some of your market shares, @elonmusk – after all, our ID.3 and e-tron have won the first markets in Europe. Looking forward to productive discussions!
— Herbert Diess (@Herbert_Diess) January 20, 2021
According to CNN Business, Volkswagen Group has sold more electric vehicles than any other traditional automaker. Last year it sold 231,600, about half of the 500,000 cars sold by Tesla. Volkswagen boasted a total of 9.3 million global sales of all of their models last year.
Diess’ tweet has racked up 4,900 likes so far. Not too shabby! Now we’ll have to wait and see how Twitter ninja Musk replies.
Read more on CNN
Related: Elon Musk Responds to a Request From a Tweeter Who Sent Him the Same Message 154 Times

5 Lessons 'The Queen's Gambit' Teaches Us About Achieving Greatness in Life

January 21, 2021 8 min read
Opinions expressed by Entrepreneur contributors are their own.
In 2020, like so many others, I found myself seeking new forms of entertainment during lockdowns to try and fill some of the monotonous time at home. It was during this time that I discovered the Queen’s Gambit, a Netflix limited series that has caught the world’s attention, and I became entranced. 
For those unfamiliar with the program, the main character Beth Harmon, who is a young orphaned girl with a troubled past, picked up the game of chess with such ease and determination that every scene is mesmerizing. Will she win, how will she face her opponents, and where will this journey take her? 
Watching Anya Taylor-Joy bring the character to life on screen with outstanding prowess allowed me to often catch a line in the show that directly related to the skills needed to accomplish anything in life and business while staying true to yourself.
Related: Elon Musk Responds To a Request From a Tweeter Who Sent Him the Same Message 154 Times
I was often brought to the edge of my seat proclaiming aloud, “That is it!”, to anyone who would listen. The lessons taught by the challenges Beth faced were incredible.
As we look toward the promise of 2021 and all that the new year will bring including the much-awaited opening in the business climate, I urge you to marinate on a few of the brilliant lines and quotes that I find have the ability to make an impact on how you too can create success and achieve your goals.
1. Surround yourself with people who believe in you 

“We weren’t orphans, not as long as we had each other. I’m not your guardian angel. I’m not here to save you. Hell, I can barely save me. I am here because you need me to be here.” – Jolene

The journey through Beth’s life was one of tragedy, yet she continuously found herself surrounded by people who supported her, believed in her, and gave her the strength to face her opponents. 
In life and business alike, this is a main key ingredient to success. We must strive to align ourselves with people who believe in us, support us, and stand by us even when things get tough. It is easy for someone to walk alongside you during the ‘good times’ but it is during the times of strife that your true supporters help you get back on the right track. 
As human beings, we don’t always have the capacity to know what we can accomplish and at times fill ourselves with doubt. It’s natural for us to fall victim to the circumstances from our past or the struggles that currently surround us. Granting others the opportunity to walk alongside you and pick you up when you need it most…that is the stuff of champions. 
2. Accept others’ help or guidance

“They play together as a team. They help each other out. As Americans we work alone because we are all such individualists, we don’t like anyone to help us.”  – Benny Watts 

Imagine, instead of embracing the need to prove our value, to go it alone out of fear of competition, we welcomed connection and collaboration. Imagine the possibilities. Yes, we are all individuals with personal needs and goals, and I applaud that as we all need to embrace who we are and know that we are worthy enough just the way we are. 
However, there is no weakness in stepping forward and accepting or even asking for the help of others. Call it a mastermind if you must elevate the term, but if you truly wish to reach and go further than the goals you have set for yourself, enlist a team to help get you there. 
3. Always have a plan for what you will do next 

“If you are world champion by the time you are 16, what will you do with the rest of your life?” – Beth Harmon

This quote comes during a conversation that Beth has with a young competitor with grand plans for his future. Can he achieve them? Yes, however, the question remains, what will he do then? 
Your subconscious mind is always active and actively pursuing your dreams. When you put a vision board together or set goals for your future, there is a part of you that will go after it. How fervently you choose to chase your dreams, however, is what is held in the answer to this question. If you know you have all day to get a project completed, do you do it first thing in the morning or do you fill your day with other projects and only insure it gets done prior to the deadline? 
Try this instead. Set a number of goals, not a singular one. Once you achieve the first, go after the next, and so on. Set your goals up like a to do list and watch how quickly your subconscious mind actively works to mark things as done. 
4. Avoid settling for anything 

“You just let them blow-by and you go on ahead and do just what the hell you want you feel like. It takes a strong woman to stand by herself. In a world where people will settle for anything just to say they have something.” – Beth’s birth mother

Beth’s birth mother is a constant source of wisdom for her. Words so profoundly spoken, begin many of the episodes and could be seen as a filler and completely missed if not closely paid attention to. 
How often do we do this in life and in business? The need for instant gratification winning out time and time again. We quickly hire to fill a position out of perceived desperation. We purchase the shoes that just aren’t quite right out of fear that we won’t find exactly what we want. Or we simply ‘give in’ as we don’t have the patience to continue the search. 
Write it down. Get really specific about what it is that you want or desire, and I mean incredibly detailed with all the bells and whistles. When you take the time to do this, it puts a call out into the universe and, with a little patience, what it is you desire will either find you or you will find it. Avoid settling as it will only cost you more in the end. 
5. Trust the truth within you
While there is no Queen’s Gambit quote to go along with this lesson, it is pervasive throughout the series and simply cannot go unmentioned. It, mind you, is the ultimate key to Beth’s success and possibly yours. 
The only way to know which move to make next is to allow the truth to arise from within you, to trust it, and allow it to ultimately be the guide. This truth is accessible in any given moment and unlike your closest friend or business colleague, it has no personal interest in mind, other than your own. This, however, is the one thing that we tend to set aside, distract ourselves out of, or feel the need to have to validate. In doing so you dilute and prolong the journey limiting your success. 
Instead, I invite you to take a breath the next time a decision needs to be made. Close your eyes for a moment and again, ask yourself what move to make. When that small voice arises, welcome it and take a step in the guided direction. Starting one small step at a time will lead you in a more direct fashion to your desired outcome. 

“Darks nothing to be afraid of. In fact, I’d go as far as to say there is nothing to be afraid of. The strongest person is the person who is not afraid to be alone. It’s other people you’ve got to worry about. Other people who will tell you what to do, how to feel. Before you know it you’re pouring your life out searching for in search of something other people told you to go look for.” – Alice Harmon

How to Build Products That You Want to Use and People Want to Buy

January 21, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Travis Kalanick and Garrett Camp couldn’t get a ride on a cold winter evening in Paris, so they came up with a ride-sharing app and called it Uber. Jessica Alba didn’t feel safe using childcare products from popular brands, so she launched The Honest Company to make baby and beauty products without synthetic ingredients. These are stories of entrepreneurs building products they wanted to use. They became their own customers and found enough demand to turn ideas into business opportunities. It’s a familiar theme in many inventions and company origin stories.
There is another familiar theme. According to Harvard Business School professor Clayton Christensen, more than 30,000 new products are introduced to market every year, but only 5% of them succeed.
So what sets apart successful entrepreneurs from all those whose stories we don’t know? Part of the answer is their sustained focus on the customer. Here are a few basic steps in building products you want to use and becoming a customer-centric company.
Related: A Founder’s Guide to Building a Customer-Focused Company
Know your audience
This may seem pretty obvious, but so often entrepreneurs get distracted by shiny objects and start building products or features that don’t add value for customers. Once you have established there is a demand for your product, stay focused on your customers’ needs. Consider what your customers can afford and are willing to pay for. This is true whether you are building a productivity app or a toothbrush.
In the software industry, for example, there is a big difference between building products for large enterprises versus mid-market companies or small businesses. Large companies can afford expensive platforms that come with many bells and whistles, while smaller companies can’t contend. Yet, every business owner, no matter the size of his/her company, wants technology that can help them to save time, become more productive, and increase revenue. They just don’t want to pay a steep price for implementation and the time and effort it takes to set up complex systems. The trick here is to scrutinize every new idea to ensure it creates more value for customers and at a price they are willing to pay.
Collect customer feedback
Talk to your customers on a regular basis. Find your own way to reach out and connect. Send brief surveys, ask for individual feedback, when possible, and/or organize focus groups of 10-15 customers to test a few specific ideas.
For example, if you are developing an app or software, you may get a wide range of requests and ideas. It would then be up to you and your team to create product features or solutions that are generic enough to solve most of what your customers want, while leaving some room for future adjustments. Deciding on which features or products to prioritize is one of the most difficult tasks in product development.
Sometimes, after the initial feedback, you still may not have a clear idea of what you are going to build. Use these first conversations to gain more clarity on what you want to do and prepare for more informed conversations with the next group of customers. As you review customer requests, you might change your mind or rearrange the order in which you will deliver different features. Set clear priorities and timelines, so that both your team and your customers know what to expect.
When you listen to your customers and follow up on their feedback, you’re not just gaining valuable information and improving your product, you’re also strengthening your customer relationships.
Related: Growth Hacking With Customer Feedback
Make it easy to use and buy
This is as true for consumer products as it is in the B2B space. Time is our most valuable asset. And with so much continuous information and distractions, our attention span is getting shorter and harder to maintain. The only way your customers are going to buy from you is if you make it easy to find and use your products.
Here again, you must know your customers at a granular level. Learn where your target customers get their information and how they consume content. If you sell clothing or decorate homes, Instagram might be a perfect tool to find new customers and keep them engaged.
In the software industry, a product’s ease-of-use is one of the top factors in user adoption. If customers don’t quickly adopt and use the software on a regular basis or as-intended, they’ll never be able to realize its full value. Forget about upsell or cross-sell. It’s as simple as that.
Don’t get too comfortable with your product or marketing success. Consumer behavior, including buying habits and preferences, is constantly changing. The expectations for personalized interactions, stellar customer service, and convenience are only growing. If you don’t make it easy for customers to buy and use your products, someone else will and your customers will quickly flock to them.
Scale with your customers
This is probably more relevant for B2B than consumer products. Whether you offer consulting services or build software, you may start by building products for small companies. But, as your customers’ businesses grow, you’ll need to scale operations and products to meet their new needs. They may ask for more customizable tools that are easy to adopt and use. Some features that were “nice-to-have” will become “must-haves.” For example, when a business goes from 10 employees to 2,000, the “search bar” to look up an employee in the list (instead of endlessly scrolling) becomes pretty useful.
Growing businesses want tools that scale and adapt to their needs, so they don’t have to get a replacement, retrain staff, and reshape their tech stack every year. If you want to keep your customers and grow your own business, stay focused on your customers throughout their journey. Make your products scalable and scale your operations to serve larger customers.
Just as Uber went on to add UberX and UberEats and The Honest Company launched an abundance of baby and beauty products, successful companies adapt and scale with changing customer demands and preferences.
Related: Scaling Your Company to Always Serve Your Customers

3 Ways to Handle an Upset Customer That Actually Make Them More Loyal to Your Brand

What do you when you have an upset customer? Show empathy and listen.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 21, 2021 8 min read
Opinions expressed by Entrepreneur contributors are their own.
Being in business and handling all that comes with it to ensure your product’s services are doing what you promise to your customers, you will sometimes encounter unsatisfied customers. How do you currently handle them? How have you set up training or modified it now with the remote ways business is being handled during the pandemic and your adjustments for moving forward? Having an upset customer is not always a bad situation to find yourself in. They may have identified a gap in your process or service that they are looking to provide insight to by voicing their disappointment. When they choose to be vocal about it is a great way to show them the true pedigree of your company and how you handle all circumstances with your customers. An upset customer who has taken the time to speak, call or email you about a problem is looking for an immediate resolution or to see a process change implemented to benefit not only themselves but others in the future as well. One of the best things you can do is listen to them, show empathy and really hear what caused the issue. There are three steps you can take to show empathy in your actions, and then execute on them, although I am sometimes amazed at the level in which some firms show a blantant disregard for the care of their customers when they have issues.
Related: How to Really Hear and Use Customer Feedback
Provide a contact line or email for voicing concerns – provide an executive member’s contact or owner’s email
Depending on the levels of communication in your firm for processing or handling unsatisfied customers, you should provide a direct avenue for them to reach your firm about complaints. The customer is wanting a way to be heard and validated for the time and effort spent to buy from you and an expectation was not met. Many firms do provide a general email, but then get bounced around until the customer becomes fully irate about the issue not being solved. Consider providing a high ranking executive’s email or contact information for a designee who has the power to override any issue once hearing the story behind the complaint. Providing an executive member’s email or your CEO’s email demonstrates that you are geninuely vested in hearing their concern and providing assistance. Most customers would follow the normal procedures to voice a complaint knowing that if they are not satisfied they can email someone at your top level who is willing to listen and engage. Some complaints may not be resolved after following this path but to have given a customer all options in being heard can help lessen any frustrations once there is an understanding to the specific situation. It should not be that diffcult for a customer to reach an executive team member if they are unable to get their issue resolved – always have a team member in a high position available to resolve an issue once it has truly escalated.
Listen to them – really listen
This seems like common sense to say but very often staff members may not be trained properly on how to show empathy and lend an active listening ear when a customer is voicing an issue. Training focused on empathy, product offerings and polices along with knowing when to apply them to a customer’s situation should be a key factor of your company training and not just in customer service. Oftentimes firms treat customers who complain as if they are the issue, after the customer has bought their product, and have no interest in hearing a valid complaint. It would be a prudent action to take a sincere interest when someone has a problem. Hear what they are having an issue with. If it is the product, did you miss a time line that caused a second issue that you are now in position to offer help with even if it is not in your line of work? For example, you are a flower shop where a customer ordered flowers online for an ill family member and the delivery driver went to the wrong location. The irate customer calls, saying the intended recipient is obviously not at that location but another. Do you listen to hear how you can not only send what they originally requested but also how you can now add value for the person who was set to receive the items because of a missed opportunity. What happens if you are the owner and discover that your staff was rude to the customer? Does the customer have the ability to email you directly so you can address the issue, evaluate it, and provide a resolution?
What will you do to allow your customers to have a direct line into a level above the standard customer service channel into your business? Are they going to have to wait five levels of a chain of command to get to the right person or will you shorten that time and give them the opportunity to have direct access to someone who is empathic and with enough power in your firm to fix issues that were handled improperly, all while keeping costs and the specific situation in mind. Be mindful of the pandemic having also added levels of frustration they may be carrying that go beyond normal circumstances, and this may be your chance to add some brightness to their lives, despite them not being pleased with their current situation having ordered from you.
Related: Listen Up: How to Respond to Customer Complaints
Offer a way for them to suggest changes to any gaps in service
After hearing what their issue is, and you see a path forward on how you can help them, ask to provide their feedback and stay in touch with them, if it is an implementation you can effectively execute. You may not be able to do this for every customer that has an issue and reserve the effort for when it presents itself as a gap in your product quality or service. It would be wise to keep their contact info so that if you have numerous complaints about similar issues, you can contact these customers telling them how you are changing or have changed and thank them for their feedback. Most customers want a good product, service and to be heard knowing they are valued by your company, no matter how small their order may be. Be genuine in your desire to resolve an issue, and not just provide standard responses with no action. When it’s authentic, this effort works, and has a better chance of resonating positively in a situation where the lasting impression is of the original exchange having not been done correctly.
Showing care and concern for all your customers’ current and potential matters is a mandate, but extra effort may be justified more for someone who is upset than just those who continue to be loyal customers. Be authentic and act with good intentions, as it will allow for a better methodology for how you handle these situations because you are seeking to address each based on the circumstances. This is why having a top line executive’s email or contact information could be beneficial to help resolve any lingering frustrations. Most customers are not aware of all that goes into your product or service. When you allow them to offer their suggestions, and have an honest two-way conversation about how you are currently doing business, it can build common ground, and provide an understanding that the customer has been heard, you are working on their issue, and open to review and implement any additional suggestions.
Listen and show empathy to your customer base, whether they are satisfied or not, and they may continue to provide actionable intel to you because they know you geniunely care about them, your business, and what you are providing.
Related: Best Practices for Marketing During and After COVID-19

How AI Has Completely Transformed Medtech

The future of medical technology rests in the hands of artificial intelligence that…doesn’t have hands.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 21, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
Artificial intelligence has disrupted every industry under the sun and healthcare is no exception. There are countless ways in which AI is transforming medtech, which explains why the global software revenue from its top cases in healthcare will grow from $3.7 billion in 2019 to nearly $67 billion by 2027. Startups worldwide are already jumping at the opportunity to create innovations, especially with the digital needs of the post-pandemic world in mind.
Artificial intelligence enhances the healthcare experience for patients and providers by providing more efficient ways to expand care capacity while meeting the high demand for virtual care. Some of the top use cases for AI in healthcare include medical-imaging analysis, medical treatment recommendations and assistance in medical diagnosis. AI also lightens the load on the administrative front by converting paperwork to digital data, automated report generation and the general management of patient records. The technology also helps reduce costs associated with healthcare management thanks to its efficiency, accuracy and scalability.
Related: Medtech Nation: How Israel Is Changing the Face of Medical Procedures
Supplement to remote consultations
Since the onset of the pandemic, standard remote consultations with primary healthcare providers became the norm. While it did have its fair share of hiccups early on as patients and providers needed to get the hang of it, the remote checkups, and telemedicine, quickly became the preferred method for clinicians to see their patients and vice versa—especially for those with limited mobility. 
The AI component comes in with the use of medical devices at home, which feature sensors for the remote monitoring of patients. It won’t be long till we see a rise in specialist care options that similarly incorporate AI to provide a richer experience for patients that are unable to physically visit actual facilities. 
Enhanced data on individual patients
Artificial intelligence, combined with machine learning technology, amplifies big data. However, it also works wonders by enhancing data on individual patients for superior treatment, as seen with precision medicine, drug discovery and genomics. 
Related: 4 Reasons Why Health-tech Startups Struggle to Scale 
In the case of genomics, which is the study of all of a person’s genes (including interactions of those genes with each other and with the environment), data can be attached to individual electronic medical records, for optimized clinical decision-making throughout the lives of patients. Companies such as Emedgene are on a mission to equip healthcare and life sciences organizations that are challenged to practice precision medicine, by making genomic insights accessible to all. 
Emedgene’s cognitive genomics intelligence solution automatically produces insights from genomic data, reducing the time and cost of its interpretation, which would traditionally require hours of manual review and yield limited insights when solely relying on human intelligence. The need for such a solution is underscored even more when one considers the fact that there are only a few thousand geneticists worldwide and over 8,000 rare genetic diseases that require special treatment while steering clear of misdiagnoses. 
Most recently, Emedgene integrated its Clinical Rare Disease application into sequencing giant Illumina’s TruSight Software Suite, scaling its interpretation of genomic data for rare diseases, though the application is only one of many in Emedgene’s portfolio of AI-powered genomic interpretation solutions. 
There is boundless potential in store as genetic sequencing becomes readily accessible worldwide. “In the future, patients will have access to the $100 genome, making it as ubiquitous as a blood test,” says Einat Metzer, Emedgene’s Co-Founder and CEO. “This genomic data will be attached to an electronic medical record, and inform clinical decision making throughout our lives. Billions of patients across disease areas will benefit from faster diagnosis and better treatment.”
Wearables for self-monitoring
Wearable technology has come a long way since the early days of simply counting steps, tracking heart rates and exercise habits. The market, which is expected to reach more than $27 million in 2023, up from $8 million in 2017, also features devices such as sweat meters that help diabetics monitor blood sugar level and oximeters that monitor the amount of oxygen in the blood for respiratory patients. The U.S. healthcare system alone could save close to $7 billion per year, with data stemming from health apps and wearables for preventative care.
Related: Product Innovation: The Untapped Opportunity in Medical Technology
Now is the time for entrepreneurs and healthcare providers to collaborate with innovators, and dramatically improve their products and services by incorporating AI into the process. Doing so would grant greater accessibility for more patients while boosting the quality of care provided as we collectively navigate through this bold (and strange) new world.

2021: The Year of the Customer

January 21, 2021 7 min read
Opinions expressed by Entrepreneur contributors are their own.
As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. Our strategies changed. Our focus became less about traditional methods (like the dreaded batch-and-blasts) and more about rethinking the entire digital customer journey, and, most importantly, the customer experience.
One thing is sure: As unpredictable as 2020 turned out, there is a proverbial light at the end of the tunnel heading into 2021. The opportunities for a completely evolved approach to marketing are, all hyperbole aside, endless. 2021 is the year of the customer.
Related: Is Your Business Catering to Its Customers Or Its Product?
According to a recent study by professional services firm PwC, 54% of U.S. consumers say the customer experience at most companies needs improvement. Another telling data point: 80 percent of consumers care more about their customer experience than the products they actually buy and are willing to pay more for an excellent customer experience. This is a direct result of a more sophisticated buyer landscape in which consumers have many digital resources at their disposal to conduct easy research and provide immediate feedback to their digital communities. If you aren’t prioritizing each touch point, you are likely missing out on opportunities to delight through an optimized customer experience. Brands will win in 2021 when they focus on one fundamental truth: Great customer experience breeds brand loyalty.  Marketers have a unique opportunity to play a key role in up-leveling from a great brand to an unforgettable one by embracing this change in buyer behavior.   
Data is the key to the kingdom
As marketing professionals, we obviously want to hit more than we miss, but we can be prone, at times, to being reactive in situations that call for better planning and proactivity. Traditional methods rely heavily on gathering historical data from open rates, click-through rates, etc. But, those are surface-level pieces of data. The evolution of marketing calls for digging deeper into the data by segmenting, defining parameters and running analytics to get the “why” behind the “what.”
When we market to consumers with products they don’t need, already have and aren’t asking for, we miss and become irrelevant. All marketers know this. So, why have so many in the industry hung onto antiquated methods that prioritize a shotgun approach rather than a curated, targeted rifle approach?  The simple answer is data, or lack thereof. 
Customers are providing data all the time — it just takes better and more advanced analytics in the right platforms and systems to make sure that you are gathering and using that data effectively. Your company should be creating processes to drive highly personalized experiences like customer behavior, detailed preferences and a better understanding of individual life cycles. 
With that data-driven approach, you can better develop the kinds of unique and personalized experiences that your customers want and will drive more effective results. You can personalize your messaging based on where your customers are in their journey. You can keep tabs on their needs and the offerings they’re most engaged with; you can effectively send them useful, insightful communications that help while also helping you to grow your bottom line. Your marketing automation platform should track each click your customer or prospect makes, which, in turn, gives you insights into the personalized content or promotion message that will resonate. Making data-driven decisions will set you apart from competitors who treat customers like dollar-to-dollar transactions. 
Your data should be able to tell you exactly when is the best time to engage with your customers. Use smart outreach strategies to find the most effective times. Start with the basics, like segmenting your emails according to geographic location so you avoid targeting customers when they’re offline and least likely to engage. You are already tracking open rates, but how detailed are you with your demographic breakdown? Your marketing automation platform should be customized to ensure that you aren’t wasting your time chasing all audiences, but specifically targeting your audience. Timing is everything, and if you whiff once, you may not get a chance to bat again.
Related: How to Improve Your Bottom Line by Embracing Customer Experience
Creating critical customer feedback loops
No brand is perfect, and that’s OK. Constant iteration is key to staying relevant in your markets. You should be running regular temperature checks with your CX to ensure it’s easy to use and evolving with the needs of your customers. It’s time to get obsessed with the satisfaction of your customers and use their feedback to guide the evolution of your brand and your offerings. 
First, you need to make sure you have effective avenues for your customers to reach you. From surveys, to focus groups, to contact forms, you need to establish a line of communication for your customers to tell you what you are — and aren’t — doing right. Constantly monitor the feedback to ascertain valuable insights about how you can improve. Your data pipeline should be full and varied, leveraging customizable and scalable options to drive more and detailed information on your customer personas. Your channels for generating feedback should be precise, removing guesswork and making customer feedback actionable.
Once you’ve established your methodologies, use data and customer feedback to generate new strategies. Your brand is about creating trust and familiarity with your customers, and putting thought into how your analytics and engagement strategies complement each other will form a critical relationship between you and your customers. At the end of the day, great brands don’t just ask for feedback on their products — they act on it continuously.
Related: The Ultimate Secret of Building a Loyal Customer Base
Drive value and educate your customers through the lifecycle
Because the buyer journey is constantly evolving, your ability to adapt is paramount. This means anticipating when your customers might need additional value-adds or new insight and education into the industry landscape (or about your product specifically, if you’ve added new functionality based on feedback, for instance).  
With today’s highly digitized environment, there are several kinds of value-adds that can help drive brand engagement. Instructional customer webinars, testimonial/advocacy programs and executive insights can bring better brand visibility and engagement, which means more data, more familiarity and more trust. By investing in long-term product or service education, you send the message that your customers are part of your team. Make them experts in your brand, and incentivize them to advocate for you by rewarding return customers with special promotions and acknowledgements. All of this simply feeds into the brand ecosystem that ensures continuity. 
Managing your relationships for a brighter future
The customer experience is the key to unlocking marketing in the new year and beyond. Marketing teams are bouncing back with renewed focus and better tools at our disposal. Think constantly and creatively about ways to continue to build a better brand. Your data, personalization and targeted automation should be the most important tools in your toolbox. In 2021, the best brands will make their customers proud by treating them like invaluable assets to their success. And just like in our personal lives, managing relationships will be the key to ongoing and explosive growth. 
Related: 6 Ways to Ensure Employee and Customer Satisfaction When Everyone’s Working Remotely

Fortnite: Players Can Get Skins of Their Favorite Soccer Teams

The famous online video game developed by Epic Games will launch a new range of skins from January 23, which will feature club teams such as Manchester City and AC Milan.
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January 21, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Epic Games is the study in charge of Fortnite , which has recently demonstrated its great ability to create content through the collaboration of other franchises, such as Marvel, Star Wars and even Travis Scott.
This time it comes with the surprise of the development of skins related to the great sport, soccer. Starting on January 23 , users will be able to find the skins of their favorite teams such as AC Milan, Juventus or Manchester City, among others. Also, of the gesture “Celebration of Pele” , whose inspiration is based on the Brazilian.
@Fortnite_Es via Twitter
Without a doubt, Epic Games dominates the handling of the matter about new content in Fortnite. The creator always manages to hit on the expansion of her community of players, something that allowed some of her competitors to profit, such as PUGB, Apex or Valorant.
It is worth mentioning that users will have the option to select male and female skins to represent the team they want, among these there are more than 23 skins , they can be from Manchester City FC, Juventus, AC Milan, Inter Milan, AS Roma and West Ham United FC.
Among the great diversity of skins that you will find on the following dates are:
Manchester City FC
AC Milan
Inter Milan
AS Roma
Seattle Sounders FC
Atlanta United
Los Angeles FC
Santos FC
West Ham United FC
Sevilla FC
Sporting CP
Borussia Mönchengladbach
FC Schalke 04
VFL Wolfsburg
Rangers FC
Celtic FC
Cherry Osaka
Melbourne City FC
Sydney fc
Western Sydney Wanderers
EC Bahia
The famous battle royale, Fortnite from Epic Games can be downloaded for free for PS4, PS5, Xbox One Series X / S and PC, through a launcher from the developer. Ready to play?
In case you’re interested: Amazon offers help to Biden in the distribution of vaccines in the US.

How to Create Winning Media Messages in 3 Easy Steps

January 21, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
A media message is the information you want people to remember when they have either read your interview in the press, listened to you on a radio or podcast show or watched you on YouTube or TV. It’s a one-sentence statement that you want people to know about you — one that is interesting to a journalist and valuable to your audience. Media messages can also include a call-to-action in which the audience is asked to do something specific.
You have probably heard the saying, “failing to prepare you are preparing to fail.” This is true when it comes to media exposure. The great thing about being prepared is that it will make you come across as confident, credible and professional. It will enable you to be clear, concise and get to the point without all the waffle. That’s why it’s good to come up with your media messages in advance.
Related: 4 Ways To Master Media Interviews (Even If You’ve Been Burned Before)
Let’s look at how to come up with great media messages in three easy steps.
Step 1: What messages do you want to talk about?
Ask yourself what points you would like to get across. What do you want the audience to remember? What do you want them to take away? If someone read, heard or watched your interview and were telling a friend about it, what would you like the person to say your interview was about? What key points would you like them to pass on and share with people? Write them down — these are your messages.
For example, a social media expert could come up with a story idea like, “How to increase Facebook engagement almost overnight.” One of the message points could be how business owners are leaving untapped revenue on the table by not engaging with their Facebook fans. Another message point could be how easy Facebook is to put on autopilot.
Step 2: What messages are important to a journalist?
Write down all the questions that you’re likely to be asked by a journalist. The key point to remember here is that your media points need to answer the basic questions that you’re likely to be asked.
Let’s say you’re a professional dog trainer. A dog attack, which seriously harmed a small child, has hit the news. Likely questions from a journalist are going to be “Why do dogs attack? What are the signs to look for when dogs are stressed and about to attack? What advice would you give to dog owners to stop their dogs from attacking? What advice could you give parents that will help keep their children safe around dogs?” You may be asked, “Why did this happen? How could it be avoided? What do you think the solution is to stop this from happening again?” Be prepared for a range of questions.
Related: 3 Ways to Get Free Publicity and Media Mentions for Your Business
Step 3: What messages are important to your audience?
Write down the questions your clients often ask you on whatever subject you are being interviewed about. For our Facebook expert example from above, it could be “What is the best time to post on Facebook?” Or “How frequently should I post on Facebook? Or “Are Facebook contests worth doing?”
Once you have gone through all the steps, you’re looking for the sweet spot. To find the sweet spot, picture a Venn diagram that has three circles overlapping. The first circle contains the messages that you would like to get across. The second circle contains the messages that are important to a journalist, and the third circle contains the messages that are important to your audience. The place where all three circles overlap — with the messages that are relevant to you, a journalist and your audience — is your sweet spot and contains the perfect media messages.
On average, when creating winning media messages, you are aiming for around seven sweet spot messages. Prioritize them. If the journalist would like some suggested questions from you, these are the questions that you would send to them.
From these sweet spot messages, focus on about three media messages per topic and interview so that each message is crystal clear, memorable and not diluted. The number of message points you’ll need is dependent on how big the article is or how much airtime you’ll have. If possible, ask the journalist in advance how big the piece is likely to be or how much airtime you’ll have so you can focus on the main points that you want to get across.
Related: 5 Steps to Help You Prepare for a Challenging Press Interview
PRO TIP: Each message should be something that can be said in about 10 seconds. It needs to be interesting, informative and to the point. Your answers to the questions that the journalist ask should back up and support your key messages wherever possible, and your aim is to tell the journalist your media messages, tell them again, and then tell them again in a different way. Ideally, you would start interviews with your key messages, return to them throughout and summarize with them at the end.
So now it’s your turn! I know it takes time and effort to do this, but trust me, it’s well worth it as it will have a direct impact on what is included in the interview and how many potential customers come looking for you. In my early days of being interviewed in the media, even national exposure resulted in little sales, and that was because I hadn’t prepared winning media messages.