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Find Done-For-You Amazon Affiliate Websites For Sale

You decide to invest your money in virtual real estate and buy a done-for-you Amazon affiliate website, so you browse sites like Flippa… After looking at a few of the sites for sale, you’re unsure if the stats they’re giving you are actually real. You don’t know who or what to believe. And the prices! My goodness the prices! You … Read more
The post Find Done-For-You Amazon Affiliate Websites For Sale first appeared on The Make Money Online Blog.

Is Your WordPress Site at Risk of Attack?

January 22, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
This past October, the WordPress security team used an internal feature to push a security update to a popular plugin. The ability to forcibly push an update was unknown to many, even among experienced developers.
The bug found in the Loginizer plugin, used by more than a million sites, was categorized as one of the worst security issues affecting a WordPress plugin in recent memory, which is why the security team at WordPress felt the action was necessary.
Not everyone appreciated WordPress’s proactive approach, users complained on Loginzer’s forum and the WordPress.org site. Some were surprised to learn it was even possible to update a plugin with disabled automatic updates. Users complained in 2015 as well, after WordPress first used the forced update feature.
Related: Give Your WordPress Site a Makeover with 80 Premium Marketing Upgrades
WordPress decided to push a security fix to thwart a dangerous SQL injection bug found in the plugin. The vulnerability could have enabled hackers to take over WordPress sites using outdated versions of Loginizer, which ironically provides security enhancements for the WordPress login page.
WordPress update
About two weeks later, WordPress rolled out the WordPress 5.5.2 security and maintenance release for WordPress core. This update contains ten security fixes, and WordPress recommends all users update their sites immediately.
As of 2016, WordPress powered about 34% of the 1.2 billion websites on the internet. A content management system (CMS), WordPress is preferred by web developers of basic and advanced skill levels, primarily due to its ease of use. With so many installs, it is a constant target for cybercriminals, and site owners around the world have fallen prey to a continual string of brute force and other types of attacks. These regular security updates from WordPress are critical to keeping these sites safe and available.
WordPress ecosystem
Not only does WordPress attract nefarious hackers, but it also attracts entrepreneurs. Companies such as Astra, iThemes, Sucuri, and Bullet have built their businesses on solving security issues for WordPress website owners.
Along with the ease of use of this popular CMS comes simple customization. No matter what type of site you wish to build, there is a plugin to provide ready-made customization. At last count, WordPress.org listed more than 58,000 solutions, but these plugins and themes are often the entry point for attacks.
WordPress, plugins, and themes are most often vulnerable to:

Brute Force Attacks – entering different username and password combinations until gaining entry.

Cross-Site Scripting – hackers entice victims to a site that contains malicious JavaScript codes.

File Inclusions – exploitation of vulnerabilities in the WordPress PHP code.

Malware – code injected into the site to facilitate, for example, unauthorized redirects or allow high-level access to your hosting account.

SQL Injections – attackers look for unsecured databases and access them using MySQL injections, which gives them control over all the data and enables them to create admin accounts or insert content into the database such as links to other sites that contain malware.

Related: This Expert Guide to Building a Professional-Quality WordPress Site
Why is your WordPress website at risk?
Most WordPress websites (all websites) are vulnerable because website developers and owners do not exercise best practices when it comes to security. Poor passwords are a primary point of vulnerability and quickly addressed, yet thousands of sites every day are breached because of weak, easy-to-guess passwords.
Simple passwords
To impede brute force attacks, create complicated passwords by using 12 or more characters, mixing symbols, letters, and numbers, and ensuring the password is unique to your WordPress site. Password vault applications such as LastPass and 1Password make this easy.
No authentication
Multi-factor authentication provides an additional layer of security that, when added to other best practices, will help keep hackers from accessing your website. There are several applications, such as Google Authenticator for your mobile device to authenticate authorized access attempts.
Unused plugins and themes
Other points of entry for WordPress websites are outdated plugins and themes. Though sites run faster with fewer plugins, many website owners install plugins, try them, and then choose not to use the feature they provide. The abandoned plugins are left behind and updates ignored. Over time, websites may accumulate dozens of unused plugins and themes.
Exercise caution when installing new plugins and themes. Always download from trustworthy websites such as ThemeForest, CodeCanyon, and WordPress.org. Use fewer plugins by choosing those with multiple functions rather than several single-function plugins.
Delete themes by logging in to your hosting account or using FTP software. Also, check the database for table orphans created by plugins you’re no longer using.
No security plugin
Every site should have a security plugin, and there are many good ones. These are your first line of defense should hackers attempt to access your site. You will often find Sucuri, iThemes Security, All In One WP Security & Firewall, BulletProof Security, Jetpack, SecuPress, Cerber Security, and Wordfence on top-ten lists along with other lesser-known options.
No hosting security
Many hosting companies have security features included or available as an add-on service. Configure the software (and your WordPress security plugin) for regular scans—daily is not too often—and to alert you of any anomalies.
A backup plan
While every website owner should follow security best practices, the chance of having a site hacked still exists. Backup plans are the fail-safe when all that can go wrong does. Enable regular backups based upon how often you make changes to the site. If it’s a daily task, create daily backups. Store them off-site and keep a week’s worth in case you don’t discover an attack right away and need to go back several days to find a clean backup.
The developers behind WordPress work tirelessly to keep websites safe, but owners must take responsibility for ensuring their software is up to date, and passwords are secure. In the same way WordPress has made developing sites easy, it has also made security as easy. Install updates, use complicated passwords, add authentication, and schedule backups to keep your site running and earning money.

Department Stores in Mexico City Could Reopen February 1

The possibility is being negotiated as part of the “reactivate without risking” plan.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

January 22, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

What shops will be open in Mexico City? Although the town continues to have a red epidemiological traffic light, some stores may open their doors with the aim of “reactivate without risking.”
In the morning press conference of the local government, Eduardo Clark, general director of Digital Government of the Digital Agency for Public Innovation (ADIP), explained that they are working with representatives of shopping centers and department stores to tentatively restart activities the February 1st.
According to the official, this decision will be subject to the history of hospitalizations and infections in Mexico City (CDMX). If these plans materialize, businesses must follow the following measures:

Capacity of 20% and access restricted to one person per family.

A hours of operation from Monday to Friday between 11 a.m. and 6 p.m., and remain closed on weekends.

Weekly tests to floor sellers.

Establish mechanisms for online sale and pick up in parking lot.

Mandatory implementation of QR codes in establishments for employees and customers.

According to ANTAD “the economic conditions of the sector have reached a point of no return, which would imply that thousands of workers would lose their jobs, affecting the livelihood of their families” / Image: Depositphotos.com
On Wednesday, January 20, the National Association of Self-Service and Department Stores (ANTAD) requested the Government of CDMX and the State of Mexico (Edomex) to add them to the controlled reopening. Currently, members of the sector and government officials are in talks to reach an agreement.
The first meeting with ANTAD was held on Thursday, January 21 in the afternoon, where Fadlala Akabani Hneide, Secretary of Economic Development (SEDECO), commented “that the capital’s government works to favor the economy of this sector without risking the health of the people, so the proposal will be discussed with the City’s Epidemiological Council and virtual meetings will continue, in order to find a solution ”.
What other stores will be open in Mexico City?
Clark announced that the reactivation of activities with businesses in other essential areas would be expanded, and that as of Monday, January 25, they will be able to open stationeries, kitchen supplies, opticians, and construction finishing stores.
For the establishments associated with these businesses to return to their activities, they must strictly comply with sanitary measures, a capacity of 20% and one person per family. They must also register with sanitary measures.covid19.cdmx.gob.mx
On the other hand, outdoor activities will also be allowed, among which the drive-in theater stood out.
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Why Entrepreneurs Need Writing Skills (and How to Improve Yours)

January 22, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Entrepreneurs need to be a number of things: persistent, resourceful, creative and tolerant to risk. But, do they need to be good writers? Many would say no, defining “a good writer” as someone who can spell and knows the difference between your and you’re. Others would simply say that someone else can write content for their business if needed.
However, being a good writer yourself can put you at an advantage — and this means not just becoming good at basic grammar and spelling, but being able to express yourself in an interesting, engaging and unique way.
So, why do you need writing skills?
Related: 8 Writing Strategies for People Who Say They Can’t Write
You sound more credible and more persuasive
Grammarly did a study of 100 LinkedIn profiles back in 2013, where they found that good grammar led to better positions and more promotions. In an age where autocorrect and spelling tools are so easily accessible, it appears even lazier than ever if your writing isn’t clean. Correct spelling and clean writing will make you seem professional and give you more authority with your audience.
Beyond baseline credibility, good writing is also a very powerful tool. If you learn not just to write correctly, but to write well, you can employ rhetorical skills that will make you more convincing in emails, general copy and more. Learning simple tenets like using active voice, writing with brevity and clarity and organizing your ideas can increase the effectiveness of anything you write.
You can put yourself out there and expand your influence
If you’re a good writer, you can start putting your ideas out there and establish yourself as a thought leader. You can write blogs and articles, create videos and even write a book. Content is everything these days, and with these skills, you can tell your story and share your knowledge. 
The best part is, you can do it yourself. You don’t have to hire an editor, ghostwriter or content creation team. Often with a team or collaborator, they have to get to know you, your story and your style, which takes a long time — or your content simply sounds inauthentic. You know yourself and your area of expertise best. If you can write about it well, you’re set.
Related: Here’s What You Need to Become a Genuine Thought Leader in Your Industry
Good writing applies to everything
As an entrepreneur, business owner and human, you are always writing and communicating. Whether it’s crafting an important email, creating a pitch, giving feedback to your team or expressing your ideas in a publication, how you say things matters. In fact, it can mean the difference between success and failure, whether on a large scale or small.
You will apply good writing skills every day at every turn, and you’ll notice a difference when you make an effort. So how can you get better at writing?
Care about improving
If you don’t actually want to get better at writing, you won’t. Putting in effort and intention will take you far; even more, caring about everything you create will make a difference. If you take even small steps like proofreading, installing Grammarly or fiddling with a piece of content after the first draft, you’ll find your writing starts to improve. Wanting to get better at writing will make you a better writer, because if you don’t put any care into what you write, it’ll never be the best it can be.
Related: 3 Reasons You Need to Improve Your Writing
Read a lot
Studies continue to find that CEOs read approximately four or five books each month, and it’s clear that consuming content (even if it’s podcasts, audiobooks or visual media) is a trait of successful people. Beyond success, reading constantly will show you what good writing looks like and make it easier to emulate.
Don’t just read self-development books, biographies and business books. More literary fiction and even poetry will teach you how word choice and language can affect your emotions as a reader; lighter fiction can show you how to tell an engaging story; and films and TV have incredible examples of structure and visual communication. Consume all types of content!
Find your own voice
Good writing is not all the same, and if a certain common or “acceptable” tone doesn’t speak to you, don’t try to force it. Find the voice and style that you best resonate with and that sounds more like you. This voice usually comes with practice; you can also record yourself to see how you sound when speaking and try to copy that in writing.
Eventually, your writing will sound more like you, whether it’s funny, quirky, casual or snarky. Sounding like yourself is more powerful than sounding “good.”
Create all kinds of content
Lastly, the best way to get better at writing is by actually doing it. Set a goal to create one piece of content every week or every other week, whether it’s a blog, an Instagram post or a video. Then, keep up this content creation on a consistent basis. The more you create, especially in one format, the better you’ll get. With intention, care and practice, you can increase and improve your writing skills tenfold.
Related: 7 Ways Every Entrepreneur Can Become a Better Writer
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How To Run Your Company Like A SWAT Team: Lessons From One Of The Fastest-Growing DNA Testing Companies

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CRI Genetics CEO Alex Mulyar has focused on building company culture in order to fuel growth.
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While rocket-fueled expansion is something many startup founders aspire to, rapid growth on its own is no guarantee of success. 
That’s because growth without a strong company culture to support it is sure to be unsustainable. At worst, growth that happens too quickly can even result in a company’s failure. 
So how do you supercharge sustainable growth? 
One example of a company doing this is CRI Genetics, a DNA testing company based in El Segundo, California. Since its inception in 2016, CRI Genetics has grown from a startup to an established industry player with a 9-figure valuation and cutting-edge products. Today, this privately funded company competes with the very best in the genetics industry, with an agile, expert team that Alex  Mulyar, founder and CEO, has built from the ground up.   

  I  sat down virtually with Mr. Mulyar to discuss how building a company culture based on growth and personal development has contributed to his company’s success. Here’s what he had to say. 
Self-improvement and development is just as vital in the workplace as it is in our personal lives
CRI Genetics is built on a culture that values employee development, personal growth, and excellence.
 “Simply put, our company culture is like a SWAT team,” says Mulyar. “Each member is a top performer in their area, and we put complete trust in each other to perform at the highest level.”   
 Team members are also encouraged to continue honing their skills, and CRI frequently sponsors team members’ continuing education through books, courses, or workshops.   
 “The result is that team members are constantly improving and learning—which of course leads to growth within the company as well. My favorite saying is that ‘Books are the cheat codes to life’—because you can get the benefit of 10+ years of experience from a book that you can read in a matter of 30 days.”   
 Rewarding individual excellence supports team excellence
It’s well-known that recognizing and rewarding individual employee excellence can improve morale and create a more positive work environment—but it can do more than that, as well. 
Making employee rewards and recognition a part of your culture can go a long way toward supporting the overall excellence of your team as a whole. 
“We grow quickly as a company because our team members grow quickly,” Mulyar says. “Most frequently, I see the team members who learn the most move up in the company the fastest. We’ve had team members who grew from entry-level positions to management within a matter of a year or two, simply by virtue of being hungry, reading books, taking courses, and as a consequence, producing results within the company.”  
  Instituting specific values or “pillars” can improve your team’s cohesiveness
 Establishing a strong, positive company culture that can support a company’s growth and evolution requires intentionality. At CRI, Mulyar says, employees operate based on the “Five Pillars” that he and his team developed, and regularly recite at their weekly team meetings.  
1. Putting the Customer First—This translates into a commitment to product the  highest-quality product, as well as an “efficiency guarantee” guaranteeing users’ money back if they don’t receive results within 8 weeks of sending off for results.  
This customer-first approach also includes a commitment to keeping customer data absolutely confidential and secure. 
2. Profitability—As a privately funded company, CRI must stay self-sufficient for continued growth. This focus led them to turn a profit by the end of CRI’s first year, and the team has doubled the company’s revenue every year since. 
3. Speed of Implementation—Team members are encouraged to try new ideas frequently, and test rapidly to validate or discard them. This comes into play in the company’s frequent A/B testing for marketing, as well as new product development, where new ideas are frequently put into product form within a matter of weeks.  
4. High Standards—All projects, both internal and external, are completed to a high level of quality.  “There is a tension between speed and quality, but the team constantly works to strike that balance between rapid iteration and delivering a high-quality product,” Mulyar says.  
5. Integrity—Companies can’t grow without a high level of trust among teammates, and between the company and its customers. 
Mulyar credits these pillars with helping the team stay focused, organized, and purpose-driven. “Whatever your goals, make sure they’re aligned with the culture you want to create for your company,” he says. Whether you have pillars, a mission statement, or another code of conduct, it should drive, and be reflected by, your goals.”  
For Mr. Mulyar, those goals and culture can both be summed up in one word: Growth.   
“We’ve only grown so fast as a company because our team members have grown so fast in their respective fields,” he says. “I highly recommend that alignment between goals and culture to other entrepreneurs or managers.”

In the News: More Small Business Owners Shifting to Digital Payments

More than 4 in 5 or 82% of small business owners are now shifting to digital payments. And this move is in great part driven by the pandemic, according to the Visa Back to Business Study. And the increase is a whopping 62% from June 2020.
Businesses are adapting to the needs of customers who are looking to limit their point of contact during a transaction. They now demand protection and safety at the point-of-sale (POS). Beyond in-store sales, small business owners are expanding their digital presence. More owners are selling online (43%), accepting contactless payments (39%), targeted advertising on social media (38%), and digitizing business functions like backend payment operations (30%).
The pandemic has speeded up the digitization plans of many small businesses. This is one of the many topics you will find addressing the needs of small businesses in the weekly roundup. Read the rest of, 82% of Small Business Owners Ready for Digital Payments, and take a look at the rest of the roundup below.

Small Business News Roundup – January 22, 2021
Here some of the headlines making news for small businesses.
Big Brands Posing as Ghost Restaurants on Delivery Apps
Some famous names in the food service industry are appearing under completely different names on popular delivery apps. The trend is known as ghost restaurants. Ghost Restaurants Appearing on Delivery Apps A ghost restaurant, also known as a virtual restaurant, is a business that offers take out only.
Upwork Launches Project Catalog
Upwork has announced the launch of its Project Catalog, a curated collection of predefined projects that customers can browse and buy at a fixed price in just a few clicks. The release is part of an ongoing expansion of Upwork and is expected to help businesses and freelancers to work together instantly on the Upwork marketplace.
Printful Reports Rise in Print On Demand Business in 2020
Printful, the online printing, fulfillment and drop-shipping company said it has seen a surge in online shopping during the COVID-19 pandemic. According to the company, the growth in demand is not limited to big-box retailers but small online businesses that are looking to drive online sales.
How to Scale Content Production Without Dropping Quality
Scaling content sounds easy, doesn’t it? Just write more content more frequently.  If only it was as straightforward as that. The art of scaling content isn’t to simply increase the amount of content, but to scale the impact of that content — more visitors, more clicks, more conversions.
Keep Up with These Marketing, Design, and Tech Trends in 2021
If you want to grow your business in 2021, you need to understand the relevant trends. This means keeping up with changes to marketing tools, design elements, and technology. Here are tips from the online small business community for keeping up with trends in 2021.
Image: Depositphotos.com