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Mezcal Ojo de Tigre launches its new line of premium seltzers drinks

Do you like cocktails? The new line has three flavors; ginger, grapefruit and cucumber, made from mezcal.
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Let the business resources in our guide inspire you and help you achieve your goals in 2021.

February 4, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The company founded by the actor Luis Gerardo Méndez , the architect and hotelier Sebastián Sas, and the co-founders of ColoursCMX , J orge Mondragón and Cory Crespo , in 2018, ventures and takes a step forward with the Mezcal Ojo de Tigre brand and launch their line from premium seltzers: Original Blends.
Drinks made with mezcal and in a presentation of three flavors; ginger, grapefruit and cucumber, it has an alcohol content of 4.0% . The three presentations, according to Mezcal Ojo de Tigre , are natural, gluten-free and with a low caloric content.

Image: Mezcal Ojo de Tigre
“I am very excited to finally introduce our Premium Seltzer in three delicious flavors. Made with our Ojo de Tigre mezcal, unlike others that are made with wine or cane alcohol, try them and tell me, ”Luis Gerardo Méndez commented on his social networks.
Where to find Original Mixes?
At the moment they are already available on Amazon and the founders hope to reach convenience stores such as Oxxo, 7 Eleven and supermarkets such as Walmart and La Comer , as well as other online platforms such as Mercado Libre.
The presentation of the cans are 355 ml and with a public price of 39 Mexican pesos.

56% of Americans Plan to Travel in 2021 – Good News for Tourism Businesses

It looks like there is good news in the pipeline for businesses in the hospitality and tourist sector. Research shows that more than half (56%) of Americans are likely to travel for a vacation in 2021.
A survey, conducted by Morning Consult, shows optimism is aplenty among US travelers. The survey was commissioned by the American Hotel & Lodging Association (AHLA)  and interviewed 2,200 adults in the United States.

American Travel Plans in 2021 Favor Tourism Businesses
The report asked consumers how comfortable they feel about using hotels. It found that 34% of participants say they already feel comfortable staying in a hotel. 48% say their levels of reassurance rely on the distribution of the vaccine. 36% say they expect to travel more for leisure in 2021 compared to last year.
The findings of the research are important for those operating leisure, tourism, and hospitality businesses. 2020 was an especially difficult year for the hospitality industry with forced closures bringing the sector a standstill.
Knowing that consumers are optimistic about travel plans in 2021 will bring hope to many small businesses in the industry. Asides optimism, having knowledge about travelers’ plans will also help businesses plan for future months. Such planning should include implementing health and safety measures that are not only mandatory but are what consumers crave. Businesses should also be aware of the government support available to them to help navigate these testing times.
Chip Rogers, President and CEO of AHLA, commented on the issues still facing hospitality and travel and why businesses need to plan ahead.
“While consumers are optimistic about traveling in 2021 after nearly a year of self-distancing measures, we continue to face record devastation. Covid-19 has wiped out 10 years of hotel job growth,” said Rogers.
“In the next Covid-19 relief package, the hotel industry needs support from Congress and the Administration that will ultimately help small business hoteliers keep their doors open, and bring more employees back to work. Despite the challenges facing the hotel industry, hotels across the country are focused on creating an environment ready for guests when travel begins to return,” he added.
Importance of Vaccination Rollout
Travel plans among leisure travelers is largely dependent on the roll-out of the vaccine. 11% of those surveyed said they will feel comfortable staying in a hotel when vaccines are available to the general public. 20% say they want a majority of Americans to be vaccinated before they are willing to travel. 17% say they will only travel once they have been personally vaccinated.
Cleanliness is a Leading Priority Among Consumers
Leisure travel is expected to start increasing in Q2 and Q3 of 2021. To prepare for the estimated rise in demand for leisure travel, businesses like hotels, should prepare their establishments to meet consumer demands. For example, a separate survey conducted by Ecolab in December 2020, found that 62% of consumers placed overall cleanliness as their top choice factor when staying at a hotel. 52% of hotel guests say that enhanced cleaning regimes will make them feel more comfortable when staying a hotel.
The main takeaway from the research is that whilst many are optimistic about travel plans this year, hospitality businesses should take heed of consumer demands and prepare accordingly. Ramping up cleanliness regimes would be a wise and necessary move to meet health and safety requirements and ensure guests feel comfortable as the industry starts to pick up.
Image: Depositphotos.com

3 Ways to Drive More Sales In Your App

Getting someone to download your app is just the start. Now you need great marketing.
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February 4, 2021 3 min read
A user downloads your app. Success!
Except… why aren’t they using it?
To find out what’s wrong, we set up an unusual consulting session between an entrepreneur and a digital marketing consultant—and filmed it so you can benefit too.
Lavinia Hajji is the founder of Dance Embassy. It’s a studio that teaches dance classes, and she created a new app to help customers book classes—but the app isn’t getting the traction she hoped. We connected her with Emma Bates, the former head of global marketing at Away, who’s now the co-founder and CEO of the app-based company Diem.
Here were three fixes that Bates proposed:
1. Incentivize!
Even if users download your app, they may not develop a habit for using it. “Create a reason for them to do it,” Bates says. You could offer discounts for purchases made through the app, for example, or gamify the experience with special prizes for every 5 or 10 purchases.
2. Segment Your Audience
“For certain demographics, different things drive them,” Bates says. She offers a hypothetical: Maybe young women who already took a dance class will be motivated by a push notification, whereas young women who haven’t taken a dance class will convert better after seeing influencer stories on Instagram. There’s no way to predict what will work, so Bates suggests doing a lot of experimentation. “Think of ways that you can reach them with different formats and then move them through he funnel in different ways,” she says.
3. Call Your Customer
A user almost purchased something, but then they closed the app and never came back. Why? It’s the question plaguing many entrepreneurs—and Bates says that, at the very beginning, there’s only one real way to find out. “Just reach out to them,” she says. Call your customer and nicely ask why they didn’t finish purchasing. Was it a bug in the app, or did they just change their mind? You’ll learn a lot about what works and what doesn’t, and you can then update your app accordingly.
But that’s just the start. For more great insights on how to boost your app, watch the video above.
This series is brought to you by Mailchimp. Learn more about Mailchimp’s Smart Marketing which combines the power of data science and AI to help you work confidently, create better marketing, and grow sales.

Growth Nights will have as guest Nicolás Fernández CMO of Kavak

The event will be held on February 17 at 5:00 p.m. in Mexico.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

February 4, 2021 1 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This February 17 at 5:00 p.m. in Mexico, Growth Nights of 500 Startups will be held . The event will have as a special guest Nicolás Fernández, current Head of Marketing and Sales of Kavak , the first unicorn company in the history of Mexico.
Fernández served as regional director of Rocket Internet SE, to later join Linio as regional director of marketing and at the event he will be sharing his experience in marketing and sales in Latin America.

Image: Courtesy of Growth Nights
Growth Nights aims to help entrepreneurs grow their startup with the support of their guests. In the dynamic, attendees can propose and choose questions that are of interest to them.
To register, propose and vote for your favorite questions, you must enter the official page of the event and look for the option you want.

1 Reason Why Miami And Texas Still Need The Unicorn Link

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Business Migration
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With all the migration, of corporations and financiers, from Silicon Valley to “greener” (lower tax) pastures, the hope in places like Miami and Texas is that they will blossom into the next Silicon Valley and create the next unicorns. I was recently interviewed on the possibility that Miami could blossom. Can it?

The movers written about have been corporations, such as Oracle, successful VCs, such as Keith Rabois, and the one and only Elon Musk who cannot be categorized. Here are some factors that could affect the fate of Miami and Texas.

Corporate Moves: Corporations move around the country and the world all the time and create a lot of jobs when they locate branches or relocate headquarters. That can be very good for the areas they move to, for new employees and for a lot of real-estate agents. And it can create a lot of secondary jobs for those who serve the new businesses and their employees. Corporate moves can also raise home prices – which is not always good news for lower-income communities. Should we worry about the homeless when new jobs can be created? That’s the billion-dollar question.

Venture Capital: Does a new area blossom, from an entrepreneurial desert into a unicorn valley, when VCs show up? VCs can invest around the country from wherever they are located – and have done so. Why don’t we have other areas with lots of unicorns, like Silicon Valley? A few VCs moving to Miami is not likely to do much, unless they are also able to attract or develop unicorn ventures. This is where the myth of VC is a problem – the reality is that VCs do not invest before Aha! – when the potential of the venture is evident. VCs can give you a million reasons why a venture is not right for their capital from Idea to Aha, but they don’t invest their millions before Aha!

Ventures are “raised” from Idea to Aha by skilled and dedicated entrepreneurs who push forward despite the odds. VCs get involved after the entrepreneur has brought the venture to Aha. Aha’s can be:

Strategy Aha, when the strategy of the venture shows the potential to be a unicorn and VCs are attracted like bees to honey. This is what happened to eBay and Apple. Pierre Omidyar and Steve Jobs, respectively, brought the venture from Idea to Aha, when the VCs came. About 12 VCs rejected Apple before Aha!
Strategy and Leadership Aha, when the strategy of the venture and its leadership show the potential to be a unicorn. This is when VCs invest without demanding a change in CEOs. Most unicorn-entrepreneurs delayed VC or avoided it to stay in control.

Technologies: One of the most common myths in venture development is that the key to success is the technology. This is the reason why many business schools and pitch competitions focus on the idea. Based on this assumption, the proximity of world-class research institutions is considered a boon. But the question is whether unicorns succeed due to the technology or the entrepreneurs. Only 1% of billion-dollar entrepreneurs succeeded due to the technology. 99% succeeded based on their strategy and execution, i.e., based on entrepreneurs’ skills.

Entrepreneurs: Entrepreneurs are the foundation of unicorn ventures. This is one of the key areas where universities can make a difference – but the edge is in the business school where the entrepreneurs can be taught unicorn skills. It is not in the technology schools, unless of course, they develop a cure for cancer. Consider Jobs, Gates, Dell, Walton, Bezos, Zuckerberg, Chesky, Kalanick, and on and on. They all succeeded due to their unicorn-development skills. Business schools can train entrepreneurs to take-off without VC –because they will not get VC before Aha. This means that business schools need to shift their focus and their curriculum from the idea and VC to skills and smart strategies.  

MY TAKE: If Miami and Texas and the rest of the U.S. really want to develop unicorns, they need to do more than attract rich VCs and other wealthy persons seeking a tax shelter. They need to develop unicorn-entrepreneurs who can take advantage of the potential capital from these investors. They should focus on the jockey, not the horse. To develop the next Apple, they need the next Jobs. To develop the next Amazon, they need the next Bezos. Instead of business plan (or pitch) competitions, they need unicorn-skills competitions to develop the catalyst behind the venture – the entrepreneur. The genius is not in the idea that can be imitated, or the VC who came after the potential was evident. It is in the entrepreneur who used smart skills and strategies to get to Aha! Is that asking too much of the entrenched venture capital and entrepreneurial education industries?
San José Spotlight’Do something!’ – San Jose business owners say they are fed up with homeless – San José Spotlight

San José Spotlight’Do something!’ – San Jose business owners say they are fed up with homeless – San José Spotlight

AdAmp Helping Small Business Advertise on Streaming TV and Video Services

AdAmp is a one-stop advertising platform that makes it possible for small businesses to feature their brand on leading streaming and cable networks for as little as $25 per day.
Most small business owners think advertising on TV is beyond their budget. And this has left them out from experiencing the power of TV advertising. AdAmp looks to provide small businesses with the opportunity to harness this power and grow their brand using TV ads.

AdAmp Connects Small Business to Streaming TV Advertising
AdAmp has launched a new platform specifically designed to simplify the process of video buying on leading cable and streaming networks for SMBs and agencies. In the past, the cost along with the complexity of placing an ad on TV limited the growth of small businesses. AdAmp addresses both points in the new platform.
And the launch comes at a time when businesses of all sizes are poised to experience explosive growth in the upcoming recovery period in the waning days of the pandemic and beyond.
In addressing this very issue, Stephen Saper, founder and CEO of AdAmp said this in the press release. “All of us have witnessed the struggle local businesses experienced over the last year as a result of the pandemic and I am excited about the opportunity AdAmp has to help the local businesses accelerate recovery by leveraging the power of TV advertising.”
The self-service platform will provide SMBS with:
Audience campaign planning
Creative services
Portfolio of premium, brand-safe inventory from leading TV streaming, cable, and broadcast providers
Built-in reporting with full delivery transparency, attribution and ROI
With AdAmp Advertiser will:
Have the ability to set flexible budgets
Have confidence in connecting with their target audiences via local zip-code targeting
Experience simple campaign management
Have real-time measurement and reporting
The Workflow
The AdAmp workflow is a step-by-step process starting with Plan and Launch, Design and Customize, and Track and Measure. Within these steps you can:
Set the budget, target the right audience, choose your partners, and upload the ad before you launch.
Use the AdAmp platform to choose from ready-made designs to make your ad. You can also ask for AdAmp to help you create one.
Track the campaign progress, review your results in real-time and get a chance to download all your data to help you plan the next campaign.
Image: AdAmp

Influencer Marketing Strategy Won't Work Without This One Key Ingredient

February 4, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
The foundation for Influence on social media is followership. This tussle for followership has all but crippled the influencer marketing industry before it has fully taken off. Everyone has probably encountered some smart con on social media aimed at getting them to follow some influencer or the other. 
Bots and follower-sales are now randomly used to bloat followership metrics and the worst part of the entire situation is that when we look under the hood, many of these “influencers” have no message and no demonstrated expertise in anything.
However, on the other end of the aisle, we see the influencers who have built followership based on a clearly demonstrated insight, knowledge, and empathy in their field and for their audience. Names such as Felix of PewDiePie and Lena of Panthere_Instyle immediately come to mind after having garnered millions of followers, doing very simple things professionally. 
The path to an enduring social media influence is built on expertise, skills, charisma, and empathy. In the absence of empathy, it is easy to erode all other indices along the way. If influence is the foundation for building a great social media presence and business, then influencers should be paying more attention to all of these indices. 
Related: 4 Questions You Should Ask Before Investing in Influencer Marketing
Empathy is the difference between delivery and connection
As the world battles with the Covid-19 pandemic and the attendant lockdowns, we have seen a startling rise in social media usage and even more so from older demographics who didn’t seem interested in social media until now. 
Creating engaging content requires substantial skill, but maintaining loyal followership requires more than skill. It requires delivering the content with a consistent level of empathy for your audience and why they follow you. The tendency of Influencers to keep switching motives, strategy, and message in a bid to grow their base or to just jump on trends often translates to followers as desperation. 
Pathere_Instyle’s over 4.2 million followers experienced rapid growth in 2020 when Lena, the Ukrainian-American fashion Influencer who runs the massive platform, began opening up about her almost 24-year struggle with chronic illnesses and how it affected her fashion styles and general outlook on life. Her willingness to be vulnerable and to give hope, especially in the times we found ourselves in with Covid, endeared thousands more to her platform. They might have come for the fashion, but they stayed because of her empathy and vulnerability.  
Fame comes when you are not trying to be famous, but when you are trying to be kind. The Panthere_Instyle enigma’s slogan seems to be spot-on not just for life, but for business as a social media influencer. To truly connect with your audience you need to bring intentional value, be transparent, and be willing to be kind to your audience. 
Learning your audience is key to empathetic delivery
In the last three years, we have seen Influencer Marketing agencies sprout up to offer influencer research services amongst other things and pairing businesses with the right influencers. 
The core of a marketing campaign is ensuring that you are marketing to the right people. There are too many businesses that have wasted marketing dollars through the wrong influencers, and what is more startling is that many influencers do not even know their own audience and have never studied their audience demographics. 
This absence of knowledge makes Influencer Marketing less precise as a marketing strategy. 
Empathy cannot be practiced if you do not know who you have in your audience. It is not uncommon to find that what is empathetic to one person might even be offensive to another. One of the strongest foundations on which you can build a strong social media business is in-depth knowledge of your base and this is exactly the same reason why regular businesses need customer research. 
Often times, the inability of influencers to connect properly with their audience on social media and thus the inability to utilize their platform to good effect for marketing purposes is because they do not really know their audience. It gets tougher when they have gained their followership by loads of arm-twisting and manipulation. 
Related: Make Every Enquiry your Influencer Machine as Every Lead will …
Empathy is the difference between mere followership and building a community
People come to social media for fun, they come to learn, to laugh, and to blow off some steam. Empathy involves being aware of why they are on your platform. Imagine walking into a PC store to buy a new PC and getting a SmartWatch marketed to you. That awkwardness you are feeling right now is exactly what social media users experience on some influencer’s platforms. 
It is perfectly okay to sell on your platform, that is your business by the way, but the beauty of influencer marketing is that people don’t follow you because of the products you market, but the value you bring to them continuously. 
In Lena’s words, “If you are an excellent salesperson, you will make money, if you truly love people and seek to give them value, you will build a community.” Lena’s drive to teach people how to deal with chronic illnesses and her bold fashion style and ability to enjoy life in the face of her health challenges has bought her multitudes of goodwill amongst her base. 
A community is bound by value, love, and empathy, it feels like family. It is an ancient business reality that people trust and buy from family more than anyone else.  
Influencers who get it right are often those who separate marketing content from their generic content and present it for what it is. Your generic content, and your respect and empathy towards your audience, is building a great store of goodwill amongst your followers that you can then draw from when you do business with them. 
The more the massive social media platforms become more and more a marketplace, the more people will be put off by it and seek alternatives. At times like this, influencers who are empathetic in their approach and affixed on giving value over making money will stand out more clearly. 
Related: What Aristotle Can Teach You About Marketing

How the Evolution of Video Content Will Influence Brand Visibility in 2021

February 4, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
In 2021, videos will rule the online space more than ever. From brand videos to live videos and general video content, videos have received the greatest possible boost from 2020. The stats are staggering. 
According to Oberlo, 54% of consumers want to see more video content from a brand, person, or business that they support. More staggering is a recent Youtube survey that revealed that 50% of Millennials and Generation Z users say that they “couldn’t live” without video in their life. 
The explosion of video content is in tandem with the need for it. The only question left unanswered is whether brand content is evolving with the ever-changing appetites of the typical consumer of video content. 
I caught up with Emmy-nominated television journalist Charisse Yu, a former reporter for ABC, CBS, and CNN affiliates, for a chat. Charisse has since left television reporting and started a recipe video-based business under the Charisse Yu brand. Parts of this article are inspired by my conversations with Charisse about how today’s social media users consume video and how these trends could affect brand visibility and acceptance in 2021. 
Related: The 8 Most Popular and Effective Uses of Video Marketing 
Videos are getting even shorter
This year, I spent much more time viewing videos on Instagram and YouTube than the average person. It became increasingly apparent that I was naturally drawn to shorter videos. It almost felt like I had a goal of fitting a larger number of videos into the 1 hour I spend viewing videos each day. The tendency to skip an ad also adhered to this unwritten rule. 
Charisse echoes this same sentiment as a professional video creator. According to Charisse, her average video length is 45 seconds. Charisse has built a strong following with her quick, snapshot 30-60 second recipe videos. The reason she cites for the increasingly shorter lengths of her videos is simple, “Viewers appreciate videos that are easy and simple to consume. Videos must also catch the viewer’s interest in the first 5-6 seconds.”
Length has always been important to content creators, whether it’s text, audio, or video. The longer a piece can run, the better they can express themselves and wow the audience. However, the tolerance for longer videos has gone down year after year, and content creators are left with little wiggle room. The results? More innovation. 
Stop Motion Videos have risen to the fore with the new realities. Charisse Yu has utilized this system almost exclusively to build her brand in 2020. She expects that based on the success it has attracted, along with a combination of traditional top-down videos, this trend would see more and more brands adopt it in 2021. 
Animated videos also stand out as one innovation brands have used to pass their message to great effect while also being innovative enough to imprint the brand qualities in their viewers’ minds. 
Augmented Reality is also gaining a stronger presence in the ad and video content space. Of all the future technology inventions predicted by Techlurn in the business space, AR might be the most prevalent in 2020. 
Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day,” It is looking like his prediction just might come to pass. 
Longer videos are not exactly out of the window; they require far more creative, “in your face” quality to keep the viewer engaged. Brands can often release such engaging videos once in a long while. 
Related: Overcome Short Attention Spans With ‘Micro-Content’ 
User-generated videos go mainstream
User-generated content (UGC) has grown in importance in the last few years. However, 2020 seemed to be the breakout year for UGC’s, where we saw brands begin to utilize it more broadly. 
A recent study revealed that 81% of customers are influenced to purchase a product, service, subscription, or membership by a social media friend or family member’s post. The bottom line behind the success of UGC’s is the subtle distrust people have for brand marketing due to increasingly unethical marketing practices. 
Getting loyal customers or viewers to speak about your brand may be more effective than anything you can say about your brand. Charisse Yu describes this phenomenon as a “Trust Construction” process. According to her, the world of videos has a great impact on customers and viewers and so tends to build the greatest suspicion. UGC’s are a great way of building trust in the customer’s mind. 
This is especially effective when the user who generates the content is traceable and accessible by other users of your platform. 2021 is certainly going to see UGC’s explode even more on the video scene. 
Related: 4 Key Benefits of Video Content 
Collaboration videos and live video become mainstream
The Video Live Streaming Industry increased by 99% in 2020. Let that statistic sink in. It probably goes without saying that brands need to seriously look into generating more live streaming content in 2021. 
“Live videos have a way of inviting people into the process and making them stakeholders in the end product,” says Charisse. The impact of live streaming on diverse industries in 2020 has been encouraging. 
Live videos also create room for collaboration with your users and other professionals. The popularity of video-conference collaboration content in 2020 signals growth in that trend in 2021.
In the words of Charisse Yu, “Collaboration videos broaden your brand’s horizon in the eyes of your audience and signals that you are relevant in your industry and beyond.”
This kind of video has overlapped with influencer marketing in 2020. Brands made collaboration videos with influencers like the popular SkillShare Ad with Olivia Wilde and Neil Patrick Harris or the Coin Master ad with Jennifer Lopez and Kris Jenner. The success of these ads is expected to inspire more similar video content for both ads and regular content. 
Collaboration videos can also include members of your audience. This strategy doubles as UGC’s as well and is certain to yield similar, if not more tangible, results. Another Popular ad that utilized this strategy in 2020 was the plethora Expert Option ad that featured users of their platform. 
Collaboration videos can stand alone, but when combined with the tremendous success of live videos in 2020, it might double the engagement for brands in 2021. 
In 2021, Charisse plans on continuing her video efforts to support her more than 400,000 followers on social media. These strategies have seen her videos produce, on average, more than 275,000 views, some exceeding more than 1 to 3 million views.
The pandemic has come, but it has not quite gone yet. The effects are certainly going to be with us far into 2021. This is why it is no surprise that the trends that have risen this year are only poised to explode more into the scene in 2021. The idea is for brands to discover what trends work best and ride that wave into the sunset.

NASA Set to Explore Psyche 16 Asteroid, Thought to Be Worth Thousands of Times the Global Economy

Psyche might be composed of platinum and gold, and could also provide valuable information about the origin of the earth.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

February 4, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

NASA’s Psyche mission is progressing considerably. Just a year and a half after launch, to explore the most valuable asteroid, they are already about to assemble and test the spacecraft that will make it possible.
The space agency calls Phase D of its life cycle: the final phase of operations before its scheduled launch in August 2022. According to a NASA statement , until now the mission had focused on plasticizing, designing and building. the body of the ship, in addition to the solar-electric propulsion system.
After checking that all is well, the components will now go to NASA’s Jet Propulsion Laboratory, which manages the mission, tests, assembles and integrates each part.
“It’s really the final phase, when all the pieces of the puzzle come together and we’re getting on the rocket. This is the most intense part of everything that happens on the ground, ”said Lindy Elkins-Tanton of Arizona State University, who leads the mission.
The spacecraft, with the same name as the asteroid it will study: Psyche, will use technology to detect a potential magnetic field. If so, that could indicate that it was once the core of a primitive planet.
“We are in very good shape. We are on the right track and have a plan to launch, “said Henry Stone, Psyche project manager.
According to the BBC , the asteroid Psyche 16, was discovered in 1852, measures 226 kilometers in diameter and is located 37 million kilometers from Earth.
Why is it so valuable?
It is a giant rock found in the asteroid belt between Mars and Jupiter. Sightings of the asteroid indicate that it is made of various metals, including platinum and gold. So it would be worth 10,000 quadrillion.
The mission
By spring 2022, the spacecraft is expected to be fully ready to ship to NASA’s Kennedy Space Center in Cape Canaberal, Florida. After launch. The Psyche spacecraft will fly over Mars to propel itself by its gravity in May 2023, then it is expected to reach the asteroid’s orbit by 2026, where it will spend 21 months collecting data for analysis.

Neuralink Could Begin Testing Human Brain Implants This Year, Says Elon Musk

Implants grafted into the brain and spinal cord seek to be able to correct paralysis and cure Alzheimer’s.
Entrepreneur’s New Year’s Guide
Let the business resources in our guide inspire you and help you achieve your goals in 2021.

February 4, 2021 1 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Billionaire mogul and Tesla CEO Elon Musk teased that neurotechnology company Neuralink could begin implanting computer chips in humans later this year.
“Neuralink is working very hard to ensure implant safety and is in close communication with the FDA. If things go well, we may be able to do initial human trials later this year,” Musk wrote on Twitter.
The statement came in response to a comment from a user who asked him to participate in human testing:
“I was in a car accident 20 years ago and since then I have been paralyzed from the shoulders. I am always available for clinical studies at Neuralink,” wrote Hamoon Kamai, on the social network.

Days before, Musk assured that Neuralink already has a laboratory monkey with a chip implanted in its skull. “You can play video games” with your mind, said the owner of SpaceX.
The short-term goal of the Neuralink project is to solve brain and spinal injuries, while, in the long term, it would seek “human / AI symbiosis.”