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Goodbye to labor borders! So you can offer your professional services in the United States

February 5, 2021 5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

We changed, employers changed, and work itself changed. According to a survey by the human resources consultancy Mercer, 83% of employers in Latin America will continue to work remotely, once the pandemic is controlled. Additionally, for the National Association for Business Economics, in the United States, it is estimated that 80% of companies maintain their operations under the same conditions.
This implies that companies are assimilating the new labor paradigm and also opens up a great opportunity for all those who carry out activities virtually. Professionals dedicated to programming and software development have already seen a growth in demand thanks to the virtualization of the working day, so they can find offers around the world, with just a click. But how do you get these kinds of jobs?
The growth of remote job opportunities led experts in the field to develop tools that help people understand this new way of working. One of them is Alexander Torrenegra, investor, Colombian businessman and shark of Shark Tank, the reality show of the Sony channel. Torrenegra set out to facilitate the meeting between employers, especially from North America and Latin American talent. This is how Torre was born, a platform in which Latino talent can access job offers beyond its borders, facilitating entry in international currency and expanding the labor market.
With more than a million people registered in just over a year since its creation, Torre uses Artificial Intelligence to generate successful recruits and organize hundreds of data from the profiles of each professional.
“All you need to work anywhere is a good internet connection and a computer. In addition, with platforms like Torre, you can find opportunities according to the level of income, skills, and even the professional culture of each one. Along with this, users can decide whether they are looking for a freelance job, full time or an internship ”, highlights the Colombian businessman.
How does it work? At Torre, you just create a profile with information that nurtures the “professional genome” of each person. This is like the work DNA of each person, with hundreds of data that gather skills, strengths, weaknesses and experiences; a much more complete resume and in total control of the applicants. This will serve to make the perfect match between the talent and the needs of each company. In addition to the support and service of this platform, there are other elements to take into account to be successful working remotely.
Have structure and organization
Offering services in a company that is located in a different country may require more planning, as you may work different hours. From the start, acquiring responsibility from a distance demands a great sense of organization and responsibility to accomplish tasks. By having a structure and complying with the established times you can not only guarantee more success, but also help to find more and better opportunities in remote work management platforms.
Photo: Courtesy
Master other languages
If the interest is in working for companies in the United States, it is necessary to have a good command of English. This will facilitate communication with employers and open the possibility of having better job offers. The constant practice and knowledge of other languages will be a vital aspect to obtain jobs in different countries.
Acquisition of new skills
“Remote workers are self-taught and curious. They are always looking for new knowledge to overcome day-to-day obstacles and nurture their curriculum, in order to become more attractive to different global companies seeking remote talent, ”adds Torrenegra. Currently, there are many online learning platforms that facilitate the acquisition of new tools that will serve to diversify the skills offered on search sites like Torre.
Use of technological tools
To organize time and tasks, as well as income received, different available digital platforms can be used to make remote work more efficient. A person who works online must take advantage of the entire range of tools that exists on the internet. This is a fundamental characteristic of remote workers: being friendly with technology, since many of the employers they can find will give access to workspaces such as Slack, Drive, Calendly, among others.
“The pandemic erased the borders when it comes to working, especially for those professions that concentrate all their activities on the use of the computer, such as programming and software development. For them, the world opened up, giving them the possibility of living in Latin America, but working, for example, with the United States with pay in dollars ”, Torrenegra concludes.

Achieve Business Wellness in 2021

February 5, 2021 4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.
Although it is true that the pandemic has truncated opportunities for many, it must be recognized that it has also provided them to begin to do things differently, and learn to value strongly the most important asset that every company has: its employees.
We must never forget that a company is due to the effort, work and talent of those who make it possible for the different processes of the organization to be a reality.
Seeking the well-being of employees was an expectation for many, today companies are realizing that it is a “duty”, since generating structures that promote happiness and well-being in employees brings infinite benefits to any organization.
If a company maintains its strengths and never stops implementing good practices to achieve the happiness and well-being of its employees, it will generate trust, positive emotions and commitment in them. Let us remember the heliotropic effect of Kim Cameron, where he explains it clearly, by nature all living beings tend to go towards the light, towards a positive energy; and get away from the dark, negative energy.
What people need to flourish is precisely that light, that is the main ingredient that every organization requires for its successful growth, to preserve its garden of beautiful living flowers.
But it is not only that, the profiles of the employees also have interference to determine the environment or climate at work. We must pay maximum attention that they have well-established values such as empathy, compassion, honesty, tolerance, loyalty, among others. These soft skills are what will form an organization that alone, without planning, will help humanity.
In this life many times we have heard the phrase “You have to lead by example”, and it is true! If an organization has leaders who generate optimism, positive emotions, ideas to contribute, not to fulfill, in their work team, they will have greater success in their tasks or tasks.
Optimism has been shown to lead to higher learning and performance. The reason is, if you believe or think that you will do well, you will try harder.
At Duke University, a couple of economists proved that optimistic people work longer hours, are more persistent, and end up making more money.
It is necessary to be clear that it is the responsibility of all the leaders of the organizations to attend to the psychosocial component of the behavior of the people who make it up, since organizational well-being is directly related to economic results, conflict management, customer satisfaction, and the achievement of organizational efficiency.
Organizational wellness
A company that demonstrates organizational well-being has significant competitive advantages, for example:
+ 300% Innovation -44% Diseases
+ 44% Sales -51% Turnover
+ 31% Productivity -125% Burnout
+ 37% Retention
But not only that, having a healthy and harmonious work environment allows business processes to flow, goals to be achieved in the shortest time and in the best way, the reputation of the company is benefited, because when the employee feels cared for the same, he will spread the word with his relatives.
To achieve organizational success, it is necessary to implement an organizational wellness and happiness strategy that contributes to aligning the business with strategic objectives and HR initiatives. Let us remember that well-being is a personal and collective responsibility for continuous improvement in organizations.
Boost the happiness of organizations
For more than five years LIVE 13.5 ° has offered consulting to various organizations under a complete and humane methodology. With it, physical, emotional, mental, spiritual and financial balance is sought in people, which contributes to generating happy and productive organizations.
Large transnational companies such as Coca Cola Femsa, Natura, Danone, Starbucks, Nissan, Mitsubishi Motors, UPS, Cirsa, Santander, Chopo, Unicef, MetLife, Expansión, Kuehne + Nagel, among many more, have been participants in the experiences and certifications that offers LIVE 13.5 ° as consultancies in happiness and HR, training and integration events to form happier, productive, healthy and positive work teams.
It is time to listen and carefully observe the context that we are living, from all its angles, don’t you think that it is crying out for us to be better human beings and to do something for society itself?
It is necessary to start the year well, be more empathetic with what surrounds us, identify the observable behaviors that generate positive results and implement good practices.
Let’s find, work and promote that well-being of our second home, work.

Parler co-founder and CEO fired from his own company

Parler is a social network that was targeted because it was accused of promoting hate speech when the assault on the capitol took place.
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Let the business resources in our guide inspire you and help you achieve your goals in 2021.

February 5, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

John Matze , CEO and co-founder of Parler, was fired from his own company. Parler is a social network that was targeted because it was accused of promoting hate speech when the assault on the capitol took place.
According to Reuters , the businessman confirmed through a text message that his relationship with the platform had ended. Likewise, Matze’s LinkedIn profile shows that his employment on the social network ended in January of this year.
The decision to remove him from the company was made by the company’s board of directors, Matze explained in a letter obtained by Fox News . Also, in the letter, the businessman comments that in recent months he had encountered “constant resistance to the vision of his product, his firm belief in freedom of expression and his vision of how the platform should be managed.”
Parler was accused of promoting violence and hate speech when the capitol was stormed where the status of the US elections was being decided. For this reason it was removed from application stores such as Google Play and App Store. Likewise, Amazon decided to stop supporting it by suspending the service on its servers.

Want Traffic to Your Site? Build a Newsroom.

February 5, 2021 7 min read
Opinions expressed by Entrepreneur contributors are their own.
Mainstream media has continued to shrink — in fact, this recent Pew Research report shows newsroom employment in the United States declined by 23% between 2008 and 2019. The smaller size of newsrooms, paired with the fact that the technology press continues to favor only the biggest companies, means many organizations are searching for fresh ways to uplevel their profiles.
One way to break through the barriers to coverage today: create your own newsroom that lives on your website and covers topics of interest to influencers, investors, decision-makers, and other key audiences. 
At Nutanix, we created one in May of 2019 that we call The Forecast. Through authentic, journalistic storytelling, our newsroom aims to raise awareness about the people and trends shaping the future of IT, especially during a time of dramatic change and digital transformation. It’s given us an outlet to share new ideas, drive more people to our website, engage prospective customers, and ignite discussions on important trends and technology themes. 
Related: 8 Simple But Critical Tips for Improving Your ‘Online Newsroom’
You can create a news site too (and I recommend you do!), but building one from the ground up requires strategy, commitment, and constant collaboration. For anyone interested in where to shart, here’s what our team has learned so far.
Create specific goals and an overarching vision 
The best marketers make clear goals and stick to them; goal-setting marketers are actually 376% more likely to report success. Establishing goals for your news site is no exception — so spend time clearly laying them out.
When we set out to create The Forecast, we wrote down tangible goals and an overarching vision for what we hoped to create. These goals included: 1) inform readers and help them overcome fears and anxiety about the rapid pace of technology innovation, 2) put the future into focus through expert interviews and thought leader explanations of how data technologies are changing our world, and 3) reach existing and attract new audiences beyond traditional PR and demand-generation marketing efforts.
We also shared these goals with key stakeholders at Nutanix to get their signoff on investment and align on what we hoped to accomplish. Before you begin a project like this, communicate closely with key stakeholders on a vision to make sure everyone is on the same page about the site’s potential impact and reach.
Focus the content on people 
Rather than gravitating toward buzzy headlines and breaking news bites to grab attention, take a step back and consider which story elements will be most interesting to your key audiences. When thinking about what would resonate most with potential Forecast readers, we landed on one common thread we could maintain across every article: a focus on people. We wanted to humanize complex concepts and bring to life personal anecdotes and analogies from interview subjects. 
To create this people-centric content, we conduct extensive interviews with Nutanix experts, customers, partners, and IT leaders across different industries to discover story angles and insights. We don’t just talk to the subject of the article (if it’s about a specific person): we talk to people who know them from working with them and those who can share unique points of view on how they work, their personalities, and specific experiences. We get to know their passions, their key problems, and their long-term goals. 
What we are finding is that despite a shrinking media landscape, people are still interested in reading compelling stories about the intersection of humans and technology. By creating people-focused and non-promotional content, you also differentiate from the articles on your company’s blog or internal marketing materials, driving more viewers to your news site to read journalistic stories.
Related: Why Your Marketing Team Should Be Journalists
Highlight a mix of media and get creative
News sites might be primarily journalistic in nature, but that doesn’t mean you can’t experiment with new ways to reach different audiences. For example, think about incorporating video and podcasts into your site.
Podcasts have risen in popularity over the years — statistics show the number of people who listened to a podcast at least once a week rose by 17% between 2018 and 2019 — so it’s critical to meet your audience where they consume their content. Creating a unique podcast show or ongoing series allows you to reach audiences through a variety of podcast platforms, and these podcast interviews humanize stories that are relevant to your company. They can be embedded in related articles on the news site homepage. Seeing how this content attracted viewers or listeners, we started the Tech Barometer — a professionally-produced podcast, where visitors to The Forecast can listen directly to the people interviewed. 
You can also consider curating and creating original videos. The Forecast culls existing Nutanix videos that focus on people, like the series “Beers with Engineers.” The news site also produces feature videos shot on location and based on interviews with IT leaders, who take viewers inside the world of car racing, law and order, and robots. 
In these podcast or video series, you can also point readers to existing materials to drive interest to your company’s website for more info — like webinars, industry reports, e-books, customer stories, and case studies. Keep in mind that the priority is to share valuable insights, not to sell company goods or services. 
Related: How to Promote Your New Podcast: 10 Effective Strategies to Try
Hire the right team to make it happen
The creation of a news site from scratch can’t happen without making the right hires and upfront investment. We hired an award-winning Editor-in-Chief, Ken Kaplan, to create the overall editorial direction, assign and edit every piece, and also contribute his own stories each month. He leads a virtual team of contributing writers and graphic designers plus web, analytics, and email marketing managers, which create up to four original articles, three unique social posts, and one subscriber newsletter each week.
Hiring the right team also means getting buy-in from people at the top to invest in this hiring and the integrity of the site itself. Your CMO and CEO must be on board, along with other key stakeholders. These execs can also provide routes into relationships with new execs and experts both from the company and externally that can be interviewed. If your execs advocate for your news site, you’ll have the buy-in you need to help it scale. We are lucky at Nutanix to have a CMO who believes in the editorial integrity of The Forecast, which can be helpful for making sure it does not become a megaphone for Nutanix alone.
Evaluate your progress closely 
Building a news site is a big undertaking, but it’s worth it to bring new visitors to your page and to humanize your brand. Think of it as a crawl, walk, then run approach. Once the publishing platform is humming, the content is flowing, the paid media strategy is attracting new readers and organic search is growing…that’s when the site is really running. Along the way, set stretch goals around page views, organic engagement, and subscribers. Once the site is really running well, that’s the time to experiment with A-B testing, retargeting, and syndicating your news site content across owned and sponsored sites.
We’re only at the beginning — The Forecast’s potential is far greater than what we’ve achieved so far, and we’re ready to put in the work to reach an even bigger audience!


Covid-19 Transformed Me From a Lender Into a Chief Business Therapist

February 5, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
At 6:30 a.m., my alarm goes off. I grab my phone to review the morning’s headlines, hoping for a tiny bit of good news, but I’m wrong: Covid-19 cases surge across the country. Jobless claims rise. More businesses close.
Time to get ready for my day. Less than an hour later, my phone starts ringing. Calls from business owners. They’re not necessarily asking me for a loan; instead, many call to talk — some call to cry. I have never met almost all of them face to face, but it’s almost as if I have because I can feel their pain.
Since the pandemic, nearly all of the calls I receive are from small businesses where the owner feels like they are being pushed to the edge of a cliff. Regardless of their size, product, service, location, or customer base, these business owners feel like they are in crisis mode and that the crisis will never end.Because of these frequent, intense, emotional discussions, I now call myself the CBT, or the Chief Business Therapist. 
Wait, you might be saying: how can a small business lender ever get away with calling himself a therapist?It’s true. I did not get into this business strictly for the economics. Being a serial entrepreneur, I understand all the struggles small business owners have, even in normal times. I also know first hand how hard it is to get working capital when you need it quickly to run your business. The pandemic has forced us to re-evaluate our businesses and ultimate goals.
I had a recent call from a gentleman who owns a diner that has been in his family for 40+ years. Their primary business was actually catering, and the clientele were office workers in the large office buildings surrounding the area.
Related: 5 Best and Fast Small-Business Loans (Some of Which You’ve Never Heard of)“Drew, I need your help,” the call began. “You are a smart guy who works with a lot of businesses, and you will know what I should do.” Then I got a lump in my throat. The warm praise was most likely a segue to a conversation I wasn’t looking forward to having. The diner owner proceeded to tell me that the business was losing money because the workers in the surrounding office buildings were now working from home. He asked me what he should do.
The diner owner asked me whether he should use his savings account to keep the diner open for another 6 to 8 months. Further, the diner was started by — and has now been supporting — his parents in their retirement. He stopped talking, and at that moment, I did not know what to say. I’m usually not at a loss for words, but I was unsure how to counsel this business owner.
I could not lie and offer false hope. He was able to apply for the first draw of the PPP (Paycheck Protection Program) last summer. But clearly, that was not enough. Also, there was no vaccine at the time of this discussion and no known date as to when the vaccine would become available.
My mind raced. The diner is in a corporate and industrial area, and I was going to suggest signing up with the food delivery apps, such as Grubhub and UberEats, but truthfully, I knew that residential delivery would not be the answer to his woes. Finally, I decided to tell him the truth.“I don’t know,” I said.
He was disappointed with the lack of a solid answer yet satisfied with my honest reply.  In his heart of hearts, the diner owner knew there was no one in the world at that moment that could tell him how things would play out. 
Towards the end of the conversation, I advised him to consider listing on the food delivery apps, and he did admit that he was getting signed up on some of them. The conversation came to an end, and I wished him and his wife well.
Related: 3 Strategies for Getting Into Lending Shape
About six months later, I received a second call from the same diner owner. He wanted to talk — again, I’m the Chief Business Therapist — and gauge how other diner owners were doing. He admitted that he is surviving. He had to cut costs, but the landlord had worked out a deal on his rent. Additionally, he was able to expand the takeout offerings. The PPP money helped, and he is almost breaking even — which is considered a win for small business owners during this pandemic.
I asked him what made him decide to continue on rather than shutting down the diner. “Drew, I have worked at this diner for 40 years, even as a young man helping my parents. What would I do if I shut it down?” he said. “I’m a diner owner. I know nothing else in this world except how to be a diner owner. This diner is a member of my family, and even though I am scared and still am at times, I will not let this diner go down without a fight”.  It was the first time I smiled all day.
Related: Some People Have a Therapist. I Have a Business Coach
His passionate explanation of his commitment to the family diner evoked images of a captain who would never abandon his ship, not even in the worst of circumstances. If need be, he will go down with it.  “You are now my captain, and we will carry on with this fight,” I replied, with emotion. The diner owner laughed.
That second phone call was more therapeutic for me and strengthened me, for sure. Sometimes I’m the therapist, but sometimes I’m the one who feels like the one receiving therapy, as I learn so much from business owners like that diner owner.
I’m starting to feel like the light at the end of the tunnel is visible for many small businesses that have been suffering for nearly a year. With a vaccine and a second round of PPP imminent, 2021 will be a year of rebuilding.And I’m happy to be a part of that for many small businesses.

Silicon Valley Investor Keith Teare: Attention, as a price, depends on how valuable you are to the people wanting it

I’ve been using streaming service Streamyard for the past year for doing my weekly LinkedIn Live conversations.  And when they recently were acquired by virtual events platform Hopin, I started to think about what this combo could potentially mean for future of two technologies that have blown up since the beginning of the pandemic.  Which is why I wanted to do a conversation with Keith Teare, a Silicon Valley based investor, advisor and mentor to a number of companies participating in these industries – including Millicast and  Keith is also a founding investor in TechCrunch.  Lastly, Keith and I are members of the Gillmor Gang show that can be seen weekly on TechCrunch.
And during our conversation about the future of livestreaming and virtual events, something Keith said about using newsletters, podcasts, Clubhouse and other channels led to the topic of attention.  And how all these disparate technologies and channels will eventually come together to create, for lack of a better way to put it, attention platforms that allow us to focus more on providing access to what we have to offer customers, instead of the individual content outputs that may briefly capture their attention.  And the bigger question of how can we create business models that work for us based on how that attention can be converted into value exchanges we can generate revenue from.
Below is an edited transcript of a portion of our conversation.  To check out the full convo click on the embedded SoundCloud player.

Brent Leary: What do you think the future of a company like Restream.  They seem to be a competitor to StreamYard, but they do things that StreamYard didn’t do either.
Keith Teare: Yeah, I actually use Restream and I tried to use StreamYard to copy what I can do on Restream. In fact, I just reminded myself I haven’t canceled my Streamyard account yet… What I liked about Restream is things like lower thirds were better and use of graphics were better, but apart from that, it was fairly similar. And, I think that as you see with the rise of newsletters, you’re going to see a convergence between newsletters, video blogs, audio blogs, and the companies that integrate all of that, and I noticed that Twitter bought Revue this last week.
Brent Leary: Right. 
Keith Teare: And, I tried it out because I have a newsletter called and I used Revue and it pulled in my Twitter feed as sources, and in my case, I use Feedly to read stuff, and when I bookmark something on Feedly, it tweets it. So, my Twitter list is actually the articles I want to put in the newsletter. I just have to drag them across now and drop them. Then, I go to Restream and record a video every week. Well, that should really be built into the whole experience.
Brent Leary: All right, let’s take a step back because I remember I think it was on last week’s Gillmor Gang, where the guy that puts the Gillmor in the gang, Steve Gillmor, said something to the effect of newsletters are going to be huge going forward. They’re going to be big going forward, and I remember thinking to myself, all right, I think I see that, but who would have said that statement about 2021 like five years ago, because it seemed like things like email and newsletters and even podcasting at the time, they were kind of on the downward slope, but now we’re definitely seeing podcasting coming back with a vengeance, but now you’re saying newsletters are coming back and they all kind of work together. Can you explain why we’re seeing things that we thought were on the way out seemingly becoming even more important going forward? 
Keith Teare: Well, I think it’s to do with business model. Only rare people can charge for a newsletter. The newsletter has to be really, really something to charge for it. So, it isn’t a business model and only rare people get enough listeners to a podcast to be able to advertise on it or charge for it, and the same is true of video blogs. Although, there’s a lot of very good earners on YouTube, people who do videos over and over. So, I think there’s a kind of a search for a business model. I actually think Clubhouse is part of this. The fact that Clubhouse, you can do a private room invite only, is part of answering the question, what should I give my subscribers? And so, the big question for any of us who… I don’t try to make money from the stuff I do, it’s more for reputation and fun, but if I was trying to make money, what can I give my subscribers is the number one question.
Brent Leary: Right. 
Keith Teare: And, I think it’s to do with access. I don’t think it’s content, I think it’s access.
Brent Leary: This is interesting because we had a comment from one of my buddies, Sven, we need to skip channel thinking. So, you’re basically saying it’s not about a specific channel, it’s about whatever gets to them more than it’s about the content itself at this point, it sounds like? 
Keith Teare: Yeah, so you have an audience, you produce stuff that you think is a fit for that audience, and because you’re interested in it. An audience kind of has a funnel. At the very top might be people you give a free newsletter to, and that might be the biggest number of people. In your case, it might be viewers on your StreamYard. And then after that, the question is, well, do I want to make money from this? If the answer is, yes, you’ve got to have something to give them, and I think this whole tool set is a very early stage of coming together to provide answers to that.  
Brent Leary: So, all of these are pieces to the puzzle? 
Keith Teare: Well, if the past is anything to go by, what will happen is StreamYard, Restream, Twitter, Substack, Revue, will all converge on a common set of features and you’ll choose your favorite one, but that might be five years from now.
Brent Leary: Wow, so we’re starting to see the integration apparently, because like you said, Twitter bought Revue. StreamYard just recently got acquired by Hopin. Maybe we’re starting to see the beginning of the integration. 
Keith Teare: I think of it almost like the unbundling of Zoom, which requires integration. It’s like, what would Zoom for doctors look like? What would Zoom for newsletter publishers look like? And so on and so forth, there’s a million versions of that question and Zoom isn’t going to do most of them. So then you say, okay, what are the big markets that require audio, video documents, sharing, and possibly publishing inbound feeds to select, to curate from. You could write the list of features in your head. If I wasn’t 66, I’m a many times over product guy, I would go and build it myself because I kind of know what it is, but some people are out there building it.
Brent Leary: I do a show with my buddy Paul Greenberg called the CRM Playaz. And towards the end of last year, we spoke with [Ross Mayfield] who’s heading up Zoom’s marketplace and to recruit app developers to build things on the Zoom platform. So, are you seeing the approach of some platforms like that? Are you seeing some of them looking to buy and integrate it fully into their platforms? 
Keith Teare: This might be controversial, but I think that is boring and a losing move.
Brent Leary: The marketplace approach? 
Keith Teare: Yeah.
Brent Leary: Okay.  
Keith Teare: Look at something like Squarespace, where they’ve got all this stuff in the marketplace that you can put in your website, and if you are a vendor, your worst nightmare is Squarespace telling you that they’re going to put you in the marketplace because you know you’re going to be buried amongst hundreds of other offerings. So, it’s very attractive to go and build a standalone, dedicated thing as opposed to be a marketplace on Zoom. You might do both as a bootstrapping, but you definitely wouldn’t end with a marketplace Zoom offering because then your contained, trapped. So for me, That Was The Week, I don’t do it on medium. I’ve got because if people find it interesting, I want them to come just to it.
Brent Leary: So one last question. Where does the ad model fit into all this? Because you can’t get away from digital ad platforms for almost anything now. That’s what Twitch is heading towards with being able to offer these kinds of platforms and integrated digital platform, so how does that fit into all the things that we talked about? 
Keith Teare: I have a strong bias here, so I might not be objective, but I don’t like advertising period. I will pay HBO…. A better example would be I’ll pay Hulu for the non-ad version rather than have the ads. Obviously, there are some things where you can’t turn ads off, so I don’t, but I tend to not hang out in them if the ads become too intrusive. There is a place for the ad model. I always thought Twitter was really dumb not to say every 10th tweet is an ad and to allow the… When they used to have the Twitter stream that could go out through TweetDeck and you could embed it in your websites, I always thought, why don’t they just let that take off and say every 10th tweet is an ad? They’d be bigger than Facebook and Google on advertising.
And, it wouldn’t be too intrusive if it was every 10th tweet. So, I think there is a place for an advertising model, but when it takes over and becomes the main driver of the business I don’t like that. I’d rather pay to get out of the ads. Apple’s recent move, which I installed yesterday, iOS 14.5, when you load an app that tracks you, they throw up a thing that says this app is tracking you. Do you want it to? I think privacy is going to get in the way of the advertising model somehow. I’m reading rumors that Facebook, by the way, is developing a newsletter stroke, video, blogging competitor. So, it feels to me like services that you want to use because they’re good is where my interest lies, not advertising. So therefore, I am biased, and of course I’m wrong because most of the revenue on the internet comes from advertising or at least consumer internet.
Brent Leary: I did a little piece around the Facebook, Apple food fight that’s going on around privacy and let’s face it, Facebook, some 98% of their revenue still comes from ads. 
Keith Teare: Yeah.
Brent Leary: So, this has a huge impact on them. 
Keith Teare: They and Apple and Amazon and Google fight for every eyeball, which is why, in my opinion, none of them are monopolies. They’re all carving up the same market and none of them has got more than 50% of it.
Brent Leary: You’re talking about the attention economy, basically, where they’re all looking for the attention because once they get that, then they can convert. I was trying to come up with this return on attention metric because if you don’t have it, then you’re lost, but if you do have it, then you have that opportunity to convert it into something. 
Keith Teare: It works the whole spectrum. I work with a company that pays me a lot of money every year and it’s one customer and I’ve got their attention and they pay me enough that I can live off it. My newsletter has 5,000 subscribers and they don’t pay me anything. So, attention as a price, is depending on how valuable you are to the people that want your attention.
This is part of the One-on-One Interview series with thought leaders. The transcript has been edited for publication. If it’s an audio or video interview, click on the embedded player above, or subscribe via iTunes or via Stitcher.

How You May Be Sabotaging Your Ability to Procure Funding

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February 5, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
At some point, nearly everyone carries multiple types of financial debt obligation, whether it be a credit card, a home mortgage or a business loan. Establishing a trust relationship between a lender and a potential borrower follows a very similar progression to human interpersonal relationships, but with the benefit of some very well-established patterns of behavior and factors that influence the outcome.
Knowing that almost everyone will need some type of credit extended to them in the future, it makes sense to start learning the factors that could negatively impact your attractiveness to a lender and implement habits that avoid limitations of access to credit when it’s required. Here are some of the top behaviors I recommend to getting your “lending dating profile” into top shape.
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1. Start treating ongoing credit management seriously
While the need for credit certainly doesn’t rank up there with the basic needs of food, shelter, and security in models like Maslow’s hierarchy, it certainly informs a critical aspect of financial security in the modern age and should be shown some priority. I counsel my clients to start modestly in these efforts, taking a “crawl, walk, run” approach to active, ongoing management of their personal credit profile. 
The first step in this endeavor is nothing more than basic awareness — reserving some time periodically for intentional focus on your credit utilization and opportunities for improvement. This can evolve into a more active strategy by taking prioritized, tangible improvement steps in your credit with regular measurement and reprioritization based on outcomes. Understand, as with managing most things, driving change requires measurement — finding a reputable credit score reporting service like Credit Karma that you can use to track progress should be one of the first tools incorporated into your strategy.
2. Manage your personal information with a defensive bias
Attempts to compromise your personal details is usually done with a financial goal in mind. Thieves want to use your identity to obtain credit. Once it happens, it can be an expensive endeavor to undo. It’s much cheaper — and simpler — to start with a strong defensive approach. I’ve worked with multiple clients who have suffered from not being proactive. The financial and credit reputation impacts can be long-lasting. As a result of the growth in identity theft, many financial and credit reporting agencies have continually improved their response and repair options, but the burden of proof and completion of reconciliation activities falls mostly on the impacted individual. The required steps to restore one’s financial reputation and borrowing power is much more difficult — and costly than spending the money on preventative options.
Related: 5 Ways to Protect Your Business and Personal Credit Scores During a Crisis
3. Look to increase your borrowing limits
Take active steps to request increases to your credit limits with your current lenders. Assuming you have a consistent positive history of repayment, many lenders will make modest increases to your current limit without the impact of an inquiry against your record with the credit reporting bureaus, which can have a downward influence on your score. Credit utilization ratios are quite commonly misunderstood when I counsel individuals on credit management — a common misperception being that holding a higher opportunity to borrow is contrary to the goal of debt management. My advice is that it’s critical to remember that borrowing potential is not the same as indebtedness. A higher relative opportunity to borrow against the actual debts owed makes you appear more bankable and will positively influence credit reporting scores.
4. Don’t just make the minimum required payments
By not paying off your full balance monthly, you incur not only additional growth in your overall obligation, but interest charges accumulate, further compounding repayment timing. Getting into a habit of paying down additional principal on the loan amount can not only positively reduce the total repayment schedule but can influence a healthier mindset towards outstanding debt management.
5. Never miss on scheduled payments
On-time and consistent payment of your scheduled debt obligations accounts for greater than a third of your overall score with measures like FICO®, and as such reflects significantly to other potential lenders. I continue to be surprised working with borrowers who don’t fully understand the impact of late payments, commonly assuming that missing one payment may simply add a penalty in the form of additional fees or a potential increase to their borrowing rates. Most lenders report missed payments to the credit bureaus. It usually happens with little delay and minimal notice to the debtor. Should you ever make such as mistake, I advise working with your lender as soon as possible to attempt a correction and avoid the credit hit.
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6. Avoid higher risk borrowing options
While both legislative reactions to past financial events and a general reduction in risk tolerance by lenders have limited the overall inventory for higher-risk/lower collateral lending solutions, they do exist and can be attractive and accessible. Many lenders that offer these options do so with an understanding of the higher commensurate risk and provide their funding support with terms that do not generally favor the borrower long-term. I advise my clients to honestly assess their current state to define a loan need and repayment reality, as assumptions on unproven future income should be understood as a gamble. Higher risk lending solutions also reflect negatively for other prospective lenders, as these parallel obligations assume a potential adverse cross-impact. If credit is required to advance the creation of a new enterprise or the development of an innovation, numerous alternate solutions exist including grants and forgivable loans that may be more beneficial and reflect more favorably on you as a lending prospect. These strategies increased my credit score from 450 to 819. 

Google opens a news platform in Australia

The initiative is given against the law that requires payment of local media content.
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February 5, 2021 1 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The News Showcase platform is the name of the new platform launched by Google in Australia that offers news that you have paid for.
The launch is in response to the Australian government’s bill that requires it to pay, like Facebook and other big tech companies, local media for publishing its content.
This initiative had been launched in Brazil and Germany and was initially scheduled for launch in June, but Google delayed plans when Canberra moved to make it a legal requirement that Google and Facebook pay media companies. Australian for content.
Reuters reported that it had signed an agreement with Google to be the first global provider of news in the Google News Showcase.

Restaurant closing hours are extended and shopping centers and department stores reopen in CDMX

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February 5, 2021 1 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Until now , Mexico City restaurants could operate outdoors until 6 in the afternoon. However, at the press conference on Friday, February 5, Eduardo Clark , general director of Digital Government of the Digital Agency for Public Innovation, reported that the closing hours will be extended until 9:00 p.m.
This measure will be available as of next Monday, February 8, the official also emphasized that it will continue to be only outdoor service. “As of Monday they will be able to operate until 9:00 p.m., it is an extension with respect to 6 in the afternoon … If it is important that you know that for this week that begins on Monday it is still only outdoor service,” Clark explained.

Image: Claudia Sheinbaum via YouTube.
He recalled that establishments can use the sidewalk, the public highway, but that they have to register on the corresponding page. This as measures of the “Reactivate without Risking” program.
Department stores and shopping centers
On the other hand, the official announced that department stores will be able to reopen their doors using all preventive health measures that reduce the risk of contagion in these spaces. Among the standards that must be met are:
The use of face masks.
Capacity of 20% and one person per family.
Hours of operation from Tuesday to Sunday 24 hours a day with Monday off and a dwell time of 30 minutes.
Restaurants and fast food areas with open-air service only, those that do not count may only operate to take away.
They must establish mechanisms for online sale and pick up in parking lot.
Mandatory implementation of QR codes in establishments for employees and customers.
Weekly 20% tests to floor sellers.
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Now That Jeff Bezos Is Retiring as CEO of Amazon, Should You Sell Your Stock?

February 5, 2021 6 min read
This story originally appeared on StockNews
On Tuesday Amazon (AMZN – Get Rating) reported impressive Q4 earnings.  The company exceeded $100 billion in quarterly revenues for the first time in its history and posted a bigger profit relative to analysts’ expectations. However, these results were overshadowed by the news that CEO and founder Jeff Bezos is stepping down from his role in August and will be replaced by Amazon Web Services (AWS) CEO Andy Jassy.
Bezos has been an iconic CEO, and his relentless drive has been a key to Amazon’s success. In less than 30 years, Amazon went from an online bookseller to the world’s second-largest retailer, with a $1.7 trillion market cap and 1.3 million employees. Naturally, investors are concerned about whether Bezos’ departure means the stock’s glory days are over. 
We can answer this question by examining the qualifications of the new CEO and looking at similar instances of founders leaving their companies. Another positive is that Bezos is staying with the company as Executive Chair, and he will continue to be involved in major strategic decisions. These factors indicate that investors shouldn’t rush to sell shares. Rather, they should treat any temporary weakness as a buying opportunity.
A qualified successor
The newly announced CEO, Andy Jassy, is supremely qualified for the role. He started his career at AMZN as a mid-level marketing manager in 1997 and quickly rose up the ranks. At one point, he was Bezos’ Chief of Staff, shadowing him all day.
At a certain point, Jassy was referred to as Bezos’ “brain double” due to his ability to anticipate Bezos’ thinking, ask relevant questions, and push back on his decisions. According to Ann Hiatt, Bezos’ former executive assistant, Jassy was selected “to be a sparring partner for Jeff intellectually.” He has been involved in key decisions such as the launch of AWS, Amazon Prime, and Amazon’s logistics business and contributed to the company’s famed culture.
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Most importantly, Jassy spearheaded the development of AWS. Initially, Bezos’ frustration was that software development projects for Amazon would always take longer than expected. Bezos assigned Jassy to figure out the problem. He concluded that the bottleneck was that developers were spending more time on building infrastructure rather than the actual software. Thus, they redesigned the tech stack from the bottom-up to create a plug and play infrastructure. 
This project was a massive undertaking that required Amazon to redo its entire tech infrastructure while not disrupting its day to day operations. Once, it was successfully completed, Jassy had the idea to build a business around their new infrastructure and help other companies solve this problem. This was how AWS began.
It’s become quite the success story. AWS launched in 2002 and is now the most popular cloud service provider in the world.  AWS has followed Amazon’s ethos by continually rolling out new products and updates. In 2020, AWS accounted for 12% of the company’s revenue and 64% of its net income.
Previous transitions
Over the past decade we’ve seen CEO changes in the mega-cap tech companies, such as Alphabet (GOOG), Microsoft (MSFT – Get Rating), and Apple (AAPL – Get Rating). Each transition has its similarities and differences but ultimately, these transitions didn’t meaningfully affect the company’s trajectory.
At GOOG, founder Larry Page stepped down as CEO in 2015 and was replaced by Sundar Pichai. Since then, Google’s stock price is up 230% which is significantly better than the S&P 500’s 84% gain over the same period. 
Pichai’s career trajectory was similar to Jassy in that he led some of the fastest-growing parts of the business such as Android, Chrome, and Google Drive. Pichai’s success in these roles, in addition to the rumors that other companies were offering him the CEO position, made him a natural selection to take over the company.     
At MSFT, Steve Ballmer took over as CEO from Bill Gates in 2000. Ballmer was an early employee and led multiple divisions of the company such as Operations, Sales, and OS Development. Like Jassy, Ballmer worked closely with the founder through his career, and he was able to carry forward his vision. MSFT’s stock price underperformed with Ballmer as CEO although some of this is attributed to the bursting of the tech bubble.
In 2014, Satya Nadella took over as CEO of Ballmer. Like Jassy, Nadella was the leader of  Microsoft’s cloud division, and his selection was an acknowledgment that the company’s future growth would come from enterprise customers. His tenure has been quite successful with MSFT’s stock up 635% so far in his tenure. 
The transition from Steve Jobs to Tim Cook at AAPL in 2011 also has some parallels to Jassy which increases confidence in the pick. Cook was Jobs’ right-hand man who would take care of operations and details which freed Jobs to focus on high-level ideas and the ability to follow his interests in the role. As a result, Cook had a very deep understanding of the business. 
Final thoughts
Like Tim Cook, Jassy’s close working relationship with Bezos and knowledge of the business equips him with the right background to handle the CEO role of AMZN. Clearly, Bezos has confidence in him given their close working relationship. Additionally, he’s proven his mettle by launching and building AWS into a behemoth that is the company’s growth engine. 
Further, it’s been rumored that Jassy was in contention for CEO roles at many companies, so this was Bezos’ play to keep him at Amazon. By staying on as executive chair, Bezos will continue to be involved in major decisions. Just like leadership changes at AAPL, GOOG, and MSFT proved to be buying opportunities in the long-term, it’s likely that history repeats with AMZN.
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