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Why Founder-Led Companies Often Make Good Investments

Here is why founder led companies like Facebook, Amazon and Tesla might be good investments.
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February 9, 2021 3 min read
This story originally appeared on ValueWalk
Founder-led companies are those whose founder is CEO, president, a board member, or some other position of influence. Many founder-led companies have thrived, like Facebook, Amazon, Tesla and others, so you might be wondering whether other firms led by their founders would also make suitable investments.
What some believe about founder-led companies
Many investors believe founder-led companies benefit from the long-term guidance of their founders. Executives who founded a firm often see it as their life’s work, so they are highly motivated to think in the long term instead of about short-term milestones such as the next earnings report.
Many founders have also invested a sizable chunk of their life savings into their companies, which means they have significant skin in the game. Investing such a large piece of their net worth into their firms also demonstrates that their financial interests are aligned with those of their shareholders.
One other benefit of companies that are still led by their founders is the fact that they tend to know much more about the firm’s business than other executives. They have a clear idea of where they want to go, and they will guide the business in that direction. While non-founder executives do know the company well, they might not have the vision that a strong founder would have.
What studies say about companies led by founders
It’s obvious that names like Tesla, Amazon and Facebook are huge successes, but what about other companies led by founders? The Harvard Business Review looked at a study that shows why such firms tend to outperform their counterparts led by other executives.
Professors at Purdue University’s Krannert School of Management found that founder-led companies in the S&P 500 tend to be more innovative. They also found that such firms generate 31% more patents on average and that the patents they do create are more valuable. Additionally, the professors found that companies whose CEOs are their founders are also more willing to invest in renewing and adapting their business models.
This study shows why it might be a good idea to look for companies led by their founders. However, it can be difficult to know where to look for some less obvious names. The Entrepreneur Index tracks the top 60 publicly traded companies that are founded and run by entrepreneurs. The list includes firms that are run by family members of the founder, like Walmart.
Some other names on the list include Comcast, Netflix, salesforce, Adobe, Costco, BlackRock, Estee Lauder, Ford, Intercontinental Exchange, Tyson Foods, Regeneron Pharmaceuticals and O’Reilly Automotive.

30+ Creative and Cost-Friendly March Marketing Ideas

March is National Reading, Women’s History, Brain Injury, Youth Art, and Nutrition Month. It’s also #marchmadness and #gogreen time. There’s a lot going on! Between these and many other themes (including the first day of spring), there are plenty of opportunities to market your business in unique ways, connect with your audience, and attract more customers.

That’s why we’ve written this post, which covers 30+ creative and affordable March marketing ideas. We’re going to provide you with:
A list of March awareness causes, holidays, and observances.
A list of March hashtags to use this month on social media.
Examples of March promotions, social media posts, and more from real businesses across a range of verticals.
For your convenience, we’ve grouped the ideas by holiday/observance. Ready to engage your customers and get your name out there? Read on.
March holidays and observances
There are some really great holidays this month…some are super-specific while others are enjoyed by most everyone giving you loads of options for creative and local marketing. They include but are not limited to:
Read Across America Day
Dr. Seuss’ Birthday
International Women’s Day
Daylight Savings
Girl Scout’s Day
Pi Day
St. Patrick’s Day
First Day of Spring
International Puppy Day
National Medal of Honor Day
Mom and Pop Business Owner Day
MLB Opening Day (so long as the pandemic permits)
Crayon Day
March awareness causes
There are many awareness causes that you can use for March blogging, promotions, and social media marketing. You can post on or write about these topics throughout the month of March so you’re not tied to a specific date. They include:
Women’s History
Brain Injury
March Madness
Youth Art
Hashtags for March marketing
Here are some hashtags you may want to use this month in your social media posts:
#read2018 #womenshistory #BrainInjuryawarenessmonth #TBIChampion #MarchMadness #NationalChampionship #youthartmonth #youthart #nutritionawarenessmonth #healthyeating #healthyfood #readacrossamerica #drseuss #internationalwomensday #womensday2018 #womensdayeveryday #piday2018 #pinchme #gogreen #internationalpuppyday #puppypic #nationalmomandpopbusinessday

As mentioned above, we’re now going to use the next section to provide examples of Facebook posts, Instagram posts, and promotions based on the above March themes.
Examples of March marketing promotions and posts
Whether your business is directly related to any of the themes of March doesn’t matter—with a little creativity you can come up with a relevant and appealing promotion for any audience. Let’s take a look at some ideas.
1. First day of spring
What better reason to run a sale or promotion than that of celebrating the end of winter? Leverage the excitement and fresh-start mindset surrounding the first day of Spring to boost participation in a special offer. Better yet, promote this offer on Google by publishing a post through your Google My Business account. This will enable more of the right eyes to discover your business and your special deal.
You can get people in the mood for flowers and sunshine by posting pastel-rich photos…

 …or get real about your situation…

2. National Women’s History Month
Take some time in March to honor the women in your business or industry who have made an impact. Celebrate women by showcasing those who have contributed to history and society to make our lives what they are today. Check out the Women’s History Month website for more information.
You might also want to give a brief, applicable history lesson of women in your field or niche:

Another idea is to create a code for online shoppers to apply discounts to their purchases which coincide with an awareness cause:

3. National Nutrition Month
March is National Nutrition Month and a great time for restaurants, health food suppliers, and fitness centers to market their products and offerings.

You can also provide nutrition tips and healthy recipes to your customers through blog posts or email newsletters.

This is a great opportunity to engage people on social media. Post recipes or meals on Pinterest and Instagram. Use the hashtag #eatright and #NNM to get your posts noticed and shared. Or encourage people to educate themselves and get them excited about living a healthier lifestyle.

You can also be a bit tongue-in-cheek and describe your business as “food for the soul” or highlight true health benefits your services provide that nourish your body or mind. It doesn’t have to be food-related so don’t try to make your business fit into these holidays too literally.

4. March Madness marketing
Pandemic-pending, the NCAA men’s college basketball tournament tips off in March. There are plenty of ways to get into the spirit:
Create a March Madness bracket to go with your business.
Restaurants can have a competition of their most popular sandwiches and encourage diners to order one of the two dueling dishes.
Small businesses in or around college towns can get in on the action by offering patrons a discount for wearing team colors.
Take pictures of your employees who are getting in the spirit and post them on social media with the hashtag for the team you support.
And even if you have nothing to do with sports, you can still take part. If a bridal boutique, an event planning company, and a dog treat business can find a way to jump on the bandwagon, anyone can.

5. Employee Appreciation Day
A little recognition can go a long way in maintaining your employees’ morale and productivity. Plus, high-spirited employees make for happier customers. Take some time to publicly express appreciation for your employees, such as with an employee spotlight blog post or social media shoutout.
Keep in mind also that these types of gestures make your business more appealing to potential customers because they humanize your brand.
6. National Day of Unplugging
The first Friday of March is National Day of Unplugging and the perfect day for marketing your spa, yoga studio, or fitness center. Encourage people to visit your facility—offer a special deal for that day—and give people a chance to disconnect from the busy world of the internet and smartphones.
7. Pi Day
Pi Day is March 14 (3.14). This is a perfect opportunity for educational daycare centers and after school programs to teach children about math and host fun “Pi Day” events. Bakeries and restaurants should take advantage of this opportunity as well with specials on pies or pie baking classes.

Tag all of your posts on Facebook, Twitter, and Instagram using hashtag #piday to get your posts found by people looking for Pi Day specials. Encourage social media followers to bake and show off their pies and, if you’re into it, eat some pie.
Pi Day can fit in with any business. Choose a special offering on March 14th or use the day to grab people’s attention about a promotion. 


8. St. Patrick’s Day
The luck of the Irish is here on March 17 for St. Patrick’s Day. Get involved in your community by participating in St. Patrick’s Day parades or Shamrock Shuffle fun runs that are going on. St. Patrick’s Day is a perfect opportunity to dress in green and post on social media. Give customers wearing green a special discount or prize for taking a picture and tagging your business. If you are participating in local events, make sure to use the hashtag to get your posts found by new followers and promote your business.
Get festive and invite your followers to drop in for limited-time offerings inspired by the luck of the Irish for St. Patrick’s Day.

Run a Facebook contest and invite people to test their luck! To garner more followers you may incorporate an incentive to share your Facebook page for a single entry into the contest.

9. International Puppy Day
Okay so everyone.loves.puppies. If you’ve got a dog-friendly business, snap photos of patrons and their pups and post them to Instagram, tagging your customers to cultivate those relationships.
Or, offer a one-day sale to new customers and show off the pups you currently walk or pet sit on social media. Make sure to hashtag your location to get your posts discovered by nearby potential customers.
You don’t have to necessarily be a dog walker, groomer, daycare, or sitter. Show off your employees’ pups or, take photos of your own and share with your followers and give people a more personal view of your life.

Or run a promotion based on the holiday, as with the example below.

10. Earth Hour
Participate in the movement to have an electricity-free hour this day. From 8:30-9:30pm, countries around the world will be lighting candles and going dark on electricity. Get your business involved in your local Earth Hour event in your city, or, if there isn’t one, start it! Participating in community activities is a  great marketing strategy and a good way to get your business name out there and promote yourself.
11. National Reading Month
Use the hashtag #nationalreadingmonth to engage with your followers:

12. National Mom and Pop Business Day
How could we miss this one? Here are some ideas:
Remind your followers to shop local on this small business-friendly holiday.
Promote your favorite local partners to show some partner appreciation.
Toot your own horn (ideally in conjunction with the above strategies).

Come up with your monthly posts at the beginning of the month if you can. You don’t want to space and miss your favorite holiday!

For more monthly marketing ideas, check out our other posts:

Bitcoin would reach 100,000 dollars and all companies would adopt it: Novogratz

The cryptocurrency hit an all-time high of $ 44,795 after Tesla bought $ 1.5 billion of the token with corporate cash reserves.
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February 9, 2021 1 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The founder of cryptocurrency investment firm Galaxy Digital, Michael Novogratz, predicts that Bitcoin will more than double to $ 100,000 by the end of the year. This spurred as more companies allow customers to use the token to make purchases.
The cryptocurrency hit an all-time high of $ 44,795 after Tesla bought $ 1.5 billion of the token with corporate cash reserves and announced that it could allow the purchase of electric cars with it.
To discuss this situation, Bloomberg Television contacted Novogratz who said “you will see that all companies in the United States do the same.”
It’s not just Tesla starting to invest in cryptocurrencies. According to Bloomberg, even the city of Miami is analyzing the possibility of adding them to its balance sheet.

A 90-year-old man paid 200 thousand pesos to complain about AT&T in a newspaper ad

In the writing, Aaron Epstein claims that the Internet speed offered by the company in the area where he lives is 3 Mbps while in other places it is 100 Mbps.
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February 9, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

How angry must you be to pay for a newspaper post and place your complaint in it? A 90-year-old American addressed AT&T, a telecommunications company, through The Wall Street Journal printed in its Manhattan and Dallas editions. The man paid $ 10,000 (approximately 201,344 Mexican pesos) for the advertisement, according to ars Technica .
In the letter, Aaron Epstein claims that the Internet speed offered by the company in the area where he lives is 3 Mbps while in other places it is 100 Mbps. He also states that the company’s competitors offer speeds of more than 200 Mbps.
“Why is AT&T, a leading communications company, treating us so badly in North Hollywood?” The letter read.
Epstein addressed John Stankey, executive director of the company, and said that in an area where creatives and technicians who work for film studios such as Universal, Warner Brothers and Disney live, the inhabitants need to be up to date with current technologies and a fast Internet .
“We need to keep up with current technology and we have turned to AT&T to provide us with fast Internet service,” wrote the man who stands out as a customer of the company since 1960 in his letter.

I mean how upset one must be, over slow home internet speeds, to pay for a personal quarter-page national ad in print @WSJ
– Raju Narisetti (@raju) February 3, 2021
According to ars Technica , AT&T continues to use DSL (digital subscriber line) service instead of fiber optic service that offers higher speed in the residential area where Epstein lives.

Stay Charged and Connected While Traveling with This Adapter for All Your Apple Devices

Save an extra 15 percent on this wireless charging station and adapter.
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February 9, 2021 2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Someday, hopefully soon, the world will start to look normal again, and international business travel will once again be a thing of the present. In the meantime, you might as well stock up on the things you’ll need to be prepared at all times when you’re overseas – things like an international power adapter. During the sitewide Valentine’s Day sale, you can save an extra 15 percent off the OMNIA Q3 3-in-1 Wireless Charging Station with Power Adapter when you use code VDAY2021 at checkout.
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This charging station is a triple fast wireless charger that works with Qi-compatible Apple products like iPhone X, Apple Watch, and Apple AirPods Pro, as well as other Qi-compatible devices. The charger offers dual charging standards of 7.5W for Apple and 10W for Android to ensure all of your devices charge safely at the right pace. Plus, it has a 24W fast wall charger with US/EU/UK travel plugs to let you connect while traveling across Europe. The charging dock offers 100 percent safe charging with protection against overcharging, overheating, and detecting foreign objects.
The OMNIA Q3 is also built for convenience. The foldable Apple Watch charging pad conveniently collapses when you’re in transit so it doesn’t risk breaking. Plus, it can charge three devices at once!
Shore up your travel accessories and get a new gadget that will make your life easier with the OMNIA Q3 3-in-1 Wireless Charging Station with Power Adapter. Normally $139, you can get it for just $93.46 when you use promo code VDAY2021 at checkout.
Prices subject to change.
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Why You Should Buy the Post-Earnings Dip on Spotify

February 9, 2021 4 min read
This story originally appeared on MarketBeat Spotify (NYSE: SPOT) reported its year-end earnings last week, and grew its user base faster than the average expectations. Paid subs increased 24% yoy to 155 million, while guidance called for 150-154 million. Monthly active users (MAUs) were up 27% yoy to 345 million, at the top of the 340-345 million that was previously estimated.
Shares, however, are down more than 6% since the release. The culprit was 2021 guidance – the company expects paid subs to be 172-184 million and MAUs to be 407-427 million at the end of 2021. The midpoints of those ranges would work out to growth rates of 15% and 21%, respectively. Most companies would be thrilled with that kind of growth, but it’s not good enough for a company that needs to keep growing to cover its high content costs.
But the Spotify growth story isn’t anywhere close to ending. When we consider the context of the projected deceleration, a disappointment turns into a possible buying opportunity.
On the Q4 earnings call, one of the central themes was management promising that it would only forecast numbers that it was very confident the company could reach.
CEO Daniel Ek said, “2021 brings more uncertainty than any normal year. That said, we have a high degree of confidence in our ability to deliver against the guidance we’ve provided. And we were able to overcome unprecedented uncertainty in 2020 and exceed almost all expectations. And I believe that we can do the same in 2021.”
Ek saying that this year will bring “uncertainty” is a not-so-subtle reference to the pandemic. Nobody knows when life will get back to normal, and the pandemic has heavily impacted Spotify user growth rates. Therein lies another reason not to be concerned about the projected deceleration in growth; lockdowns likely brought users onto Spotify that otherwise wouldn’t have signed up until 2021. Ek referred to a pull-forward effect on the Q4 call. We saw the same thing with Netflix (NASDAQ: NFLX) last year.
Investors who jumped on the boom in medical cannabis stocks have made surprising profits over the last 3 years. In fact, since 2017, 21 medical cannabis stocks have soared by more than 1,000%.And with medical cannabis sales expected to quintuple by 2026, investors still have lucrative opportunities.
If not for the pandemic, Spotify user growth likely would have been a little lower in 2020 and forecasted to be a little higher in 2021. There may have been no forecasted deceleration. Some investors, however, are making a mistake by treating this as a normal deceleration. Spotify growth is more likely to accelerate in 2022 than decelerate or stay the same.
Spotify sees a multi-billion user opportunity and it’s hard to argue with them. Anybody with an internet connection is a potential user, and Spotify, in spite of the growing competition, remains the top dog in the audio streaming industry.
What about content costs?
On its Q4 call, Spotify noted that it more than tripled the number of podcasts on its platform in 2020; from 700,000 in Q4 2019 to 2.2 million today. Some of those deals cost a pretty penny. The Joe Rogan deal, for example, is worth around $100 million. Names like Kim Kardashian West, Prince Harry, and Meghan Markle didn’t come cheap.
Most of the 1.5 million new podcasts, however, cost a small fraction of the above names.
And on the Q4 earnings call, Ek disclosed that the company is going to focus more on in-house development than (expensive) acquisitions moving forward. “Most of our strategy going forward, while we don’t exclude any further acquisitions, it is about ramping the ability of our own production capabilities that we now have through all the studios that we have acquired.”
Spotify now has plenty of incredible content – in both music and podcasting. It can afford to take a more selective approach to acquisitions moving forward and still maintain existing users and acquire new users. Though the company is still losing money, it is trading at just 5.4x forward sales. If Spotify can grow users at a CAGR of 20% over the next 3-4 years – which is very possible – it could grow its revenues well past its expenses.
How Should You Play Spotify?
Spotify appears to have found support in the $310-320 range. Shares previously found support in the same range around the New Year.
We could end up looking back at this time as a great opportunity to get into a long-term winner.

How This Online School Is Turning Small Business Owners Into Public-Relation Pros

February 9, 2021 9 min read
Opinions expressed by Entrepreneur contributors are their own.
Imagine that you’ve started a business in an area where you’re skilled. You’ve put in time, energy and money, and now you realize you need to get your brand out into the world but you don’t know where to start. Sabina Hitchen’s insight might be able to help. Hitchen is the founder and CEO of, a publicity school and membership community that serves thousands of entrepreneurs and small business owners around the country. She sat down with Jessica Abo to share her tips and tricks to help the press fall in love with your brand.
Jessica Abo: Sabina, what is
Sabina Hitchen: If you’re a small-business owner or entrepreneur, you can be the best at what you do, you can be the best graphic designer, the best cupcake-maker, but if nobody knows your business exists, you’re not going to survive or thrive, and that’s where publicity comes in.
For a long time, you either had to rely on Google and good luck, like the DIY way, or hire a publicist, which I highly recommend but they are a lot of money. There’s some overhead there, and to use them right, you’d have to commit for a long time.
The solution we came up with was Press for Success. It’s an online publicity school and membership community that helps entrepreneurs get press strategically and confidently. What we really have done is given them access, access to resources, education of all kinds, stream it, get it live, expert resources, publicity opportunities … everything you need to do and to have to run your own PR campaign, we’ve made for you.
How did your previous life as an educator play a role in developing this course?
I worked in education, I worked in curriculum design, but then I knew teaching high school was not meant for me. Fast forward, and I moved to New York City. I started a publicity agency after working in public relations (PR) there, and that’s really where two powerful things happened for me: Number one, I really anchored into how essential and powerful publicity is for businesses. I also saw, as somebody who wasn’t just a publicist but also was a small business owner, an entrepreneur herself, I saw that so many people didn’t have access to it.
Like so many entrepreneurs, I was doing publicity as an agency and then I was teaching it and speaking about it and talking about it everywhere from my apartment to coffee shops, and then it became bigger and bigger stages. I was basically drawing on my previous career as an educator and my current career as a publicist, and I married those two. And that’s where Press for Success really was born, where we create more than just a course. It’s a thriving educational community, it’s a hub for publicity support for small business owners all over the country, and it really came from this marriage of both of my careers — it’s just a reminder that wherever you start, you never know what you can take with you and really exponentially change your professional trajectory.
Let’s say someone is a small business owner. They might think, “I barely have time to do what I need to do on a daily basis to run my business, I don’t have time to learn about PR, let alone do my PR.” What do you want to say to that person?
First of all, I hear you, especially now when a lot of us are working from home and have so much added on. But I tell you this: You have spent so much time, money, energy, hope on this business, growing this business, creating this business, it would be a shame not to share it with the world. You need to share it with the world. You need people to find you, to discover you, to shop from you and now more than ever, you have access to the tools and resources, the information to help you do that. I can’t exaggerate enough how much of a tragedy it would be if you weren’t putting yourself out there when it’s so possible.
The second thing I will say is it’s really a tragedy for the rest of us, because if we can’t find your products and your services and your expertise and your books and everything else you’re trying to publicize, we miss out as well.
One of your mantras is “publicity is a possibility.” What do you mean by that?
Publicity is always a possibility, and I want small business owners and entrepreneurs to know that it’s not just for other people, it can be for you. Over at Press for Success, literally, we have thousands of students and we’ve seen success stories, local press, regional press, Oprah lists and morning shows. But, my favorites aren’t just the success stories that are about the publicity opportunities — my favorites are when entrepreneurs actually learn a skill set, because that’s where the real power is, right? Not just the one big moment in your local or national news, but learning the skill set so you can do it over and over again. To know that whenever you have a story, you know how to put it out there. That, to me, is the true measure of our success.
How do you see publicity for small businesses changing this year?
We used to often think of publicity in a silo or publicity in our marketing, but what I’ve been trying to encourage people to see now in 2021 is to really make sure your business is visible and getting exposure. Connecting with your potential and current customers and clients is publicity and content and community. It’s all sort of swirling together like a nice stew or some kind of good recipe, so you want to focus on your publicity. You want to find ways to connect that to the community you’re growing — the community around your business. I believe every business has to be its own content machine, so you’re connecting your publicity to your own content as well. What I’m really saying is publicity doesn’t live alone, it works in this big picture.
What are some of your go-to tips for people who are trying to land press starting today?
Here are a couple of things you can start doing as we are speaking. Everyone’s talking about all the new forms of social media, TikTok, Clubhouse, Reels, Snapchat, all this stuff, right? I want you to go back to good old-fashioned Twitter. Twitter is where so many journalists live, so you can reach out to them, you can get to know them, you can get their contact details and you can figure out what stories they’re working on.
Most journalists these days, like those for the Associated Press, different local and national news stations, are actually required to have things like Twitter and a professional Facebook account, so that’s going to give you the chance to connect. Because going beyond the context, what you really want is a relationship with the press, that’s what gives you that solid gold publicity, and that comes from connecting with them on social media. The first thing is to go back to Twitter and use it to mine relationships.
The second thing I want to tell you is to put more emphasis on getting to know your local news media and pitching your stories there, because in the past year, people have become so dependent on their local news for updates on everything from the pandemic to the election. They’re already connected to their local news and local news has now, more than ever, wanted to highlight local small business owners. So it’s a perfect storm for you to go to your local news, connect with them, find them on Twitter, find them on their professional Facebooks, and get ready to share your local small business story.
Do you recommend that people actually send the journalist on Twitter a tweet on their feed or try to send that person a direct message, and then how long do you like to wait after your first attempt before you reach out again?
Before you even think of pitching yourself, first say, “I’m going to engage with them so my name sounds familiar. I’m going to tweet with them, whatever they’re talking about. I’m going to respond. I’m going to start a conversation. Then after I’ve invested a little bit of time, even just a week, getting to know them, I’ve checked out the content they do so I’m not a stranger to the content they do, then I can introduce myself and say I’d love to share my story with you, would you prefer I do that on DM or maybe an email?”
I would ask permission first after you’ve already been engaging, and then if you don’t hear, wait a few days and follow up again. I’m a big believer that follow-up should happen within a few days because otherwise, so much time has passed and so much content has been thrown at them, they may have forgotten. Persistence and polite persistence is queen.

Airbnb joins the Secretariat for Women in Mexico City to fight gender violence

Through an Airbnb donation, Semujeres will be able to offer warm and safe spaces that contribute to a life free of violence for women.
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February 9, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Airbnb in conjunction with the Secretariat for Women (“Semujeres”) of Mexico City will provide temporary accommodation to women victims of gender-based violence. ,
The accommodation platform will support through a donation of 52 thousand 500 dollars to Semujeres with the aim of providing protection in a safe, free and warm space to women who need to leave their homes to start the process that allows them to overcome the circumstance of violence in which they are.

“In the last few months during the pandemic, most of us have been confined to the safety of our homes. However, for those women in abusive situations, that environment can feel more like a prison. We are proud to support the efforts of the Mexico City Women’s Secretariat to help provide temporary shelters for women victims of domestic violence in the country’s capital, ”said Flavia Matos, director of public policy for Latam at Airbnb, in a statement. .

The Semujeres, with prior monitoring of its protocols on the matter, will manage the reservation process for the victims and will also define the space that best suits their needs. Similarly, it will cover the costs of temporary accommodation with the resources of the donation provided by Airbnb.
At this juncture characterized by a long confinement, the alliance will also contribute to strengthening the mental, physical and social health of both women and their children, who have often found themselves under a growing state of family tension and emotional exhaustion.
This initiative will be the first to be implemented in Latin America by the platform and, according to Airbnb, it arises as a need to join forces to guarantee women – and their children – a life free of violence.

Fascinating eBay Statistics and Facts for Small Business Sellers

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Founded by entrepreneur Pierre Omidyar in 1995, eBay was one of the first auction sites on the web. In fact, its original name was AuctionWeb. Fast forward over 25 years later. As you can see from the eBay statistics below, the site has become a global marketplace connecting buyers and sellers online.
Perhaps you’ve bought things on eBay, but now are exploring how to start an eBay store or simply becoming an eBay seller. We show you the potential opportunity. Follow along as we explore eBay seller stats, company facts, and volume figures you need to know.

Table of Contents

eBay History Facts
eBay has had a fascinating history from humble beginnings to roaring success.
A story circulated that founder Pierre Omidyar had created the website just to help his wife collect Pez candy dispensers. But It was later found out that the story was fabricated.
Following are some interesting eBay history facts:
The first item listed on eBay was a broken laser pointer that Canadian Mark Fraser bought with an intention to fix it because he couldn’t afford a new pointer.
Chris Agarpao was the first employee Pierre Omidyar hired to process the mailed check payments. And he is still working for eBay.
Pierre Omidyar founded eBay as a hobby. But after seeing the site’s growth, he quit his day job to focus on the site solely. Jeff Skoll joined eBay as the first president in 1996, and the site touched the $7.2 million sales mark in 1996.

Here are some additional facts about eBay, which might interest you:
Initially being operated from home, eBay rented its first office at 1025 Hamilton Avenue in San Jose, CA in October 1996.
First called AuctionWeb, the site was officially renamed eBay in September 1997.
eBay made its first acquisition in 1998.
The company listed shares on NASDAQ under the symbol EBAY in 1998 and expected to fetch a share price of $18. Contrary to the expectations, the share price reached $53.50 in just one day.

Following are some more eBay history facts you may find of interest:
The company introduced the ‘buy it now’ button in 2000, which allows users to buy products instantly.
It launched global shipping programs in 2012 to help US sellers ship more easily to international buyers.
eBay launched a price-match guarantee for eligible deals in 2017
Fast forward to 2020, eBay is celebrating its 25th anniversary. The company keeps growing, just having completed a record quarter under the leadership of eBay CEO Jamie Iannone, who was appointed in April 2020.

eBay is a good corporate citizen and serving the community with full dedication and honesty. And it was quick to terminate some of its top executives charged for cyberstalking a publisher.
Recently eBay agreed to transfer its classified business to Adevinta for a total consideration valued at approximately $9. 2 billion.
eBay Statistics Overall
So do people still use eBay? The answer is a resounding yes, as confirmed by various reports. eBay today is a global online marketplace, reaching record numbers. eBay and its brands have a presence in 190 different markets.
eBay is truly global. Here are some insights from eBay’s annual report:
59% of eBay revenue comes from international operations.
The company has 13,300 employees globally out of which around 6,600 employees are located in the US.
Following are commonly asked questions about eBay statistics:
How Many People Use eBay?
There are 183 million buyers on the eBay marketplace globally. And there are 1.6 billion live listings on eBay. So you can understand that millions of people use eBay globally.
Are you curious about the US leading online marketplace according to sellers?
The answer is eBay. According to Statista, eBay got 6.53 on a 10-point number scale.
How Many Transactions Does eBay Process?
The site reached a $25 billion Gross Merchandise Volume (GMV) in Q3 2020.
Gross Merchandise Volume is the total value of all successfully closed transactions between users on the platform.
With a big number of new sellers continuously adding to the platform from around the world, GMV is poised to grow further. This means eBay’s percentage of sales volume among online marketplaces will also increase.
You can check eBay GMV from 2006 to 2020 here.
What is eBay’s Revenue?
eBay revenue in Q3 20019 was $2.083 billion, and eBay’s Revenue for Q3 2020 is $2.606 billion, a 25% increase from Q3 of 2019, as reported by eBay.
Where are eBay Sellers Located?
Most of the top eBay sellers are located in the US. The rest are based in other locations.
Look at the following data to get an idea of eBay sellers’ location:
United States (28.2%)
United Kingdom (28%)
Germany (16.5%)
China (13.2%)
Australia (4.2%)
Others (9.8%)
The United States has the largest number of eBay sellers.
eBay Stats: Listings and Sellers

Savvy sellers know that listings make or break a sale. Among best practices, they streamline their businesses by using a good listing app (see: eBay listing tools). They also know that how they list their articles matters to success, so they save time through eBay listing templates. What’s more, they keep tabs on various eBay reports to know the best prices.
And they understand the facts and figures like the following:
How Many Items are Listed on eBay?
There are around 1.6 billion live listings on the eBay marketplace.
The number suggests that eBay is one of the leading marketplaces. And the number of listed articles on the site is around 7 times the number of eBay buyers. This means there are more products then buyers. As a result, you will have a competitor or competitors even if you think you have unique offerings.
So it becomes imperative to optimize your eBay listings to improve rank in product search on eBay.
What are the Average Listings Per Seller?
There is an average of 268 listings per seller on eBay.
As a non-store eBay user, you will get up to 200 free listings every month. Beyond that, eBay charges $.35 per listing.
However, if you subscribe to any of the eBay store packages, you will receive more free opportunities to list your articles.
How Many Items on eBay are New?
80% of items sold on eBay are new, and the remaining 20% of sold articles are old, according to an eBay press release.
eBay also launched the Certified Refurbished program. Under this program, a buyer can purchase refurbished products directly from the brand with a 2-year Allstate warranty.
The company launched the Certified Refurbished program under the following five categories:
Portable audio
Power tools
Small kitchen appliances
Are Most eBay Items Fixed Price or Auction?
Most eBay items are fixed price. In fact, 88% of products sold in product categories on the eBay marketplace are marked Buy It Now product categories and don’t require bidding. Only 12 % of products are sold via auction.
Many of those who are thinking about starting an eBay store have the wrong impression that eBay mostly sells through an auction. The above eBay statistics prove this incorrect.
Promoted Listings: What Percentage are There?
Around 16% of listings are promoted listings.
There are 250 million promoted listings, according to eBay data. With 1.6 billion active listings on eBay, this gives us the percentage that are promoted.
Like most online marketplaces, competition is fierce on eBay. You will not move the needle without marketing, even if your prices are low.
eBay sellers implement various marketing services, such as:
Email marketing
Content marketing
Creating websites to promote their eBay stores.
Promoted eBay listings are a popular way for eBay users to grow their online businesses. And the numbers prove it. Promoted eBay listings gave eBay sellers $186 million in revenue for Q3 2020.
How Many eBay Stores are There?
There are around 790,000 eBay Stores, according to Marketplace Pulse.
The number is not surprising considering the benefits eBay store subscriptions offer. If you’re serious about selling online across different countries, having a store on eBay com helps a lot.
eBay store subscriptions will enable you to position your store in different markets aggressively. This is because eBay Store subscribers receive a host of tools to grow sales.
You can get more information about the benefits of having an eBay store to grow your business here.
What is the Number of eBay Top Rated Sellers?
The number of eBay top-rated sellers worldwide is 100. And these top-rated business owners are scattered in different countries, including the US, UK, and Germany.
Here are the numbers by country, according to Marketplace Pulse:
UK (48)
US (27)
Germany (20)
The top-rated program is launched by eBay to promote business owners who are doing exceptionally well on the eBay platform. Qualified top-rated sellers receive multiple benefits to boost their eBay sales.
eBay Trends About Products

To be a successful business owner on eBay, you have to know what sells best on eBay, and find a good source of merchandise at a low enough cost to turn a profit.
If you sell collectibles or vintage items, be sure to identify the best flea market items to sell on eBay. If you are creative and prefer to sell your own handmade goods, read: Craft Ideas to Sell on eBay.
Since most product listings involve new goods, many aspiring online sellers will need access to wholesale or overstocked items, or discounted retail goods. More and more sellers use an eBay inventory management system to keep track.
Make sure you have the money to buy inventory in bulk for peak times. In August of 2020, eBay launched a program to offer eBay capital loans to sellers, in partnership with LendingPoint.
Here are other insights, trends, and facts to take into account:
What are the Top Selling Products on eBay?
The top selling products over the past 6 months include perfumes, stamps, tuning products, auto parts, vitamins, and herbal supplements, reported eBay.
Not sure about which category to choose on eBay to start selling?
Here is the best selling category list:
Home and garden
Health and beauty
Garden and Patio
Toys and hobbies
Look at the following insights to know what happens on eBay every minute:
32 vitamins and minerals are purchased.
6 women’s perfumes are bought.
15 lawn mower parts and accessories are purchase.
How Many Mobile Transactions are There?

More than half of all transactions on the eBay platform are viewed on a mobile device prior to purchase, according to eBay.
With such a big number of users accessing their mobile phones to view transactions, it becomes important for you to make all items listed mobile friendly on eBay. Doing so will help you get more items sold.
As the mobile app is easily available on both the App Store and Google Play, people use both the mobile app and the website to access eBay on mobile devices.
How Many Products Have Free Shipping?
70% of all items sold on eBay come with free shipping in the US.
As active buyers prefer to buy things that include free shipping, a big percentage of eBay offerings in the US include this perk.
If you also offer free shipping along with competitive prices, you’re more likely to succeed on eBay.
Holiday eBay Stats

Shoppers love eBay for the Holidays! If you are looking to find active buyers this holiday season, check out these statistics from eBay to grow your business.
72% of buyers will shop online more than they did previous years.
1 in 3 users will buy things of value between $1000 to $3000 this holiday season.
Whether you are selling locally or your customers are scattered around the world, the holiday season is likely to boost your growth rate. This is because 76 percent of users say that online shopping has become easier. So the number of users buying things online during the holidays will grow.
Bonus Tips
As you review the above eBay stats, make notes of what will help you beat your competition. Sometimes knowledge is all it takes to do better than competitors.
Research and consider alternatives involving the eBay ecosystem. For example, some entrepreneurs decide to go into business providing services to other sellers. Read: How to Start an eBay Drop Off Store.
Finally, watch costs closely. Whether it’s saving a few dollars on the best shipping tape, or remembering that eBay takes a 10% cut out of every item sold — even small expenses add up when you do thousands of transactions. Mark up your merchandise to account for eBay’s 10% listing fee, other fees, and miscellaneous costs. After all, the name of the game is profit. You can get more information about the benefits of having an eBay store to grow your business here.
Image: Depositphotos
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