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Gifts for Valentine's Day made in Mexico with lots of love

A list of gifts that no one can forget for this February 14, Day of Love and Friendship. Also, they are proudly Mexican options.
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February 11, 2021 9 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This story originally appeared on Nupcias

20 Creative Call to Action Examples for Email Newsletter Signups

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call to action phrases and buttons on your website and other forms of content is a great way to collect email addresses to build your email list. Below are 20 real examples of email signup calls to action that help to illustrate call to action best practices.
Call to action examples for email signups
At this point, we’ve defined call to action and provided some call to action examples. Now it’s time to provide some visual examples for email signups specifically, to help you build your list. 
1. Nuzzle
With the adorable little fella in this call to action, how could we not include this example? All cute pups aside, we also like the simplicity of the design and the attractive colors. NOTE: This does not mean you should use your pooch to get email signups. Nuzzle is a dog collar company, so this image is relevant to their business.

2. Business Development Bank of Canada
We like a few things about this email signup call to action. The “FREE”, in red and all caps, informs the user of important information right off the bat. The description below is short yet it lets you know exactly what you’re getting, and how. By reassuring that you can unsubscribe at any time, and including a visual example on the left, BDC reduces the risk and uncertainty of signing up.

3. Cabot
While the previous call to action uses detail and design, this one uses more simplicity and exclusivity. “Become a Cabot Insider” appeals to the human desire to be a part of something special. The short description lets users know exactly what to expect, and the green color of the subscribe button creates a welcoming and safe feel.

4. Digital Trends
Digital Trends does not go into extreme detail about what you will get for signing up. They assume that you are on their site to get their Computing News and thus will have an idea of what a recap will look like. Instead of detail, they focus more on urgency with their “Don’t Fall Behind” headline, as well as on asking for permission to send additional emails. Another unique aspect of this call to action example is that the “no” option is not an X, but a longer, more human-sounding statement.

5. The Country Cook
What we like about Country Cook’s email signup call to action is its personalized language and attractive design. Words like “pop” and “gimme” add some fun and excitement. The message below the actual button addresses some of the hesitations a user might have and adds a human element to this digital box. There are quite a few exclamation points in here, which has its pros and its cons. In addition, the black color of the field text draws attention away from the rest of the elements in the call to action, which may or may not be intended.

6. DIY Site
This DIY site uses the same approach as Country Cook, creating the feel that a human is calling you to this action. In addition, the simplicity of the message, the use of bold font and contrasting colors, and the big white arrow makes this an eye-catching graphic.

7. SMS Global
This email signup call to action takes an effective approach of highlighting first the benefit to the reader (“Grow Your Knowledge”). The use of “Don’t Fall Behind” in example #4 has a similar effect but more of a negative connotation. This call to action also appeals to the human desires of belonging (“Join thousands”) and exclusivity (Don’t miss out!). Finally, the use of “now” in the subscribe button creates urgency.

8. Investopedia
Like Example #7, Investopedia encourages the reader to sign up by highlighting the benefit it will bring to them. They also clarify the frequency of the emails, reducing uncertainty. Like Digital Trends, this call to action uses a more human-sounding phrase for the “no” option. Unlike Digital Trends, this phrase is a bit more witty. This type of approach has its pros and cons as well, with regard to brand voice and user experience.

9. Printsome
This call to action by Printsome is different from the ones before it as it asks for the user’s name as well. In addition, it creates an incentive for signing up, with both an immediate and long-term offer. The subscribe button is bright and eye-catching, and uses urgency and excitement.

This call to action example is worth noting because it uses a large, attractive image and immediately conveys the purpose of signing up. In addition, the text below the headline attracts attention with the use of a question, and clarifies the email frequency for the subscriber.

11. Teddy Bear Club
What makes this email signup call to action unique from the rest is that it starts with a question. Questions can be a good way to catch the reader’s attention. The description doesn’t provide explicit details into what kind of information the subscriber will get, aside from “open houses and more”, but it does provide the benefit to the reader: being the first to know. The actual button, however, is a bit confusing. “Learn more” makes it uncertain as to whether clicking the button is the last step for signing up or will bring the user to another information page.

12. Crush Boutique
We like Crush Boutique’s email signup call to action because even though “you” isn’t as effective as seeing your actual name, the phrase “hey you” certainly grabs your attention in a friendly way. We also like its simple and attractive design. The word “Join” reassures the user that clicking that button will complete the action of being added to the list. There is also more than one option to exit, which can help the user to feel less confined and more in control of their experience.

13. Popsugar
PopSugar’s email signup call to action contains a few elements that we haven’t seen yet in the above examples. The “Signup with Facebook” option may be preferred by regular Facebook users, and is sometimes quicker and requires less steps. The phrase at the bottom creates transparency for Popsugar and confirms for the user the action they are taking—giving Popsugar permission to email them. However, including “agree to the Terms” may cause the user to feel like they are committing to something bigger than they thought, and to feel hesitation. If this is, in fact, a legal requirement, including it at the bottom and in small font is the best solution.

14. Living Social
Like Popsugar, Living Social also includes a consent statement, at the bottom and in a small font. But what we really want to point out here is the simple and attractive design, the gift icon to convey that the reader will get something out of this, and the use of an offer to encourage signups. However, it is unclear as to whether this 80% refers to a single coupon or the average discount for items on their site.

15. Nav
Nav’s call to action for their email news letter is a great example of concise copywriting. It tells the user the ultimate value of the newsletter and then clarifies how often the email will be sent. The example email, with it’s clean and branded design, to the right, is an added element of appeal.

16. Unreadit
Unreadit’s approach is unique in that it doesn’t just tell you what the newsletter provides, but why. Because “You shouldn’t start the week with just work emails.” It then provides the details that potential readers want to know, but in bullet form, including past issues, day and time of email send, and how many subscribers.

17. Later
Later newsletter uses that common approach of inviting the visitor to join an existing community, as well as that of giving the opportunity of being the first to know and detailing exactly how frequently the newsletter arrives. Even better, on the right you see samples of emails that you would receive, which allows people to get a taste and intrigue their curiosity.

18. Austin Kleon
Austin’s copywriting style is in line with his simple three-color branding. In 19 words, he tells you exactly what you need to know and then gives you the opportunity to view the archives for added reassurance. His author bio on the right is also a helpful way to add personalization and build familiarity.

19. Data Viz
Data Viz takes a bold move here by simply including their newsletter CTA at the end of their website. This format expresses confidence that their website encompasses it all, and that their newsletter is just an extension of what the visitor has already seen. Plus, the “We never share your data” is clear and concise.

20. Mel’s Sandbox
Started with a dog, gotta end with a dog. The Mel’s Sandbox email newsletter CTA is short and simple, even including the average word count for each email, which can get more of the fast-paced skimmers to sign up.

Get more email subscribers with better calls to action
You may have noticed some common themes and best practices in the call to action examples above, such as:
Reduce uncertainty for potential subscribers by giving them an idea of what to expect.
Try out different approaches: authoritative, short and sweet (slightly bold), reassuring, casual.
Incorporate elements of urgency and excitement.
Be human with your copywriting; people like people.
Hopefully these examples have given you some inspiration and tips to brush up your email signup copy on your website, whether on your homepage, your blog, or wherever else you encourage interested readers to join your community.

After six months of dispute, Apple reaches an agreement for the small company with the pear logo to keep it

In exchange for slightly modifying the leaf in its image, the gastronomic company Prepear, will be able to have the fruit as part of its image. We show you the “radical” change.
Grow Your Business, Not Your Inbox
Stay informed and join our daily newsletter now!

February 11, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.
In August 2020, a small company with 5 employees became a trend by opposing the giant Apple. The technology company did not want Prepear to register its pear logo because “people could get confused .”
However, six months later, the case was resolved positively for the company that stores cooking recipes. Apparently Apple didn’t really have a problem with the pear shape, as Prepear agreed to change the shape of the leaf , instead of being circular, it now has a flat side.

With this small change Apple agreed that this was enough for them to register and move on with their project.
Company co-founder Russ Monson told The Verge : “Prepear is pleased to announce that it has resolved its trademark issue with Apple.”
The petition for “Save the Pear from Apple!” created by monson, it managed to collect 269,650 signatures.
The petition explained that Apple tends to oppose small companies that have logos related to fruits, even if they are not linked to the same line of business. So many of these had to be modified or simply being abandoned because most cannot afford a legal battle against the giant Apple.

University Of Delaware’s Diamond Challenge Teaches High School Entrepreneurs To Navigate The Startup World

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Diamond Challenge Students
Diamond Challenge
When COVID-19 derailed its annual in-person pitch competition for high school students last year, the University of Delaware Horn Entrepreneurship’s Diamond Challenge adapted to help students build their dream businesses virtually.
Created in 2012, the Diamond Challenge is a top-rated high school entrepreneurship competition offering $100,000 in prizes and resources to teens worldwide. It’s free to students since the university, philanthropists and corporate sponsors cover the costs. The Diamond Challenge invites high school students to create teams of two to four people, recruit an adult advisor, and come up with a business or social-venture concept. 
Sury Gupta, from Middletown, Delaware, participated in the Diamond Challenge in 2015. Although he didn’t make it to the semifinals, he did get his first exposure to the world of entrepreneurship. His team created a platform that would help students easily share notes. He learned how to create a business plan, make a pitch deck and network with inspiring speakers like Hazel Jennings, a founding member of Instagram’s content team. 

Gupta applied his experience to his current startup, 360VR Technology, which uses 3D modeling, intensive building analysis and machine learning to give first responders in-depth information about buildings during an emergency such as a fire or active shooter attack. 
One of the biggest problems first responders experience is not knowing what is inside of buildings during an emergency. With the 360VR Technology, first responders can view building models and critical information like water piping locations, sprinkler systems and flammable gas storage on a website before they enter. The goal is to help first responders make informed, rapid decisions. Gupta’s team is working with first responders across the United States to pilot the software. 

Gupta has continued his involvement in entrepreneur competitions, winning more than $150,000 for his venture. Recently, his team was inducted into the Capital Factory and MassChallenge accelerators in Austin, Texas. Gupta says the Diamond Challenge “gave me a great foundation for entrepreneurship —- from figuring out how to validate problems and craft a solution, to being able to pitch that solution.”
The yearlong program starts accepting applications in August, and participants gain access to a toolkit that includes sample pitch decks from some of the world’s biggest brands, such as Airbnb, and examples of past Challenge winners. They also take part in peer-to-peer mentoring and connect with a global network that includes virtual meetups. In February, teams pitch live and virtually to global panels of judges. In March, judges choose semifinalists, and the experience culminates in a weeklong summit in April, where the top 10% of teams compete for prizes. 
Prior to COVID-19, the three-day summit was in person, and students would travel from around the world to attend. Now, the summit is a virtual experience that includes breakout rooms, one-on-one meetings with community leaders, keynote speakers, semifinal team pitches and an awards ceremony.  
Prizes at the summit include $250 for all semifinal teams, plus a first-place prize of $8,000, a second-place prize of $4,000 and a third-place prize of $2,000 for each of two competition tracks, in business and social innovation. This new virtual approach has allowed for an increase in reach and impact by removing the financial and geographic barriers of an in-person model. During Covid-19 last year, the program had a 9% increase in submissions and worked with 5,082 students in 32 states and 55 countries, which resulted in the creation of 765 new businesses and social ventures.
While successful ventures emerge from the Diamond Challenge, the primary goal is experiential learning. “If Diamond Challenge participants come out of this program learning how to leverage their entrepreneurial mindsets to make the world a better place,” says Rachel Strauss, program coordinator at Horn Entrepreneurship, “that’s the ultimate win.”

10 Ways To Be There For The Team And Still Meet Managerial Goals

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Managers have the difficult responsibility of achieving their own goals to meet the business objectives of their company while simultaneously overseeing the performance of its employees.
As a leader, you want to make sure you’re there for your team when they have questions or need guidance. However, it’s important to strike a balance between meeting your own goals and making yourself available to your staff.
To help, members of Young Entrepreneur Council offered 10 steps managers can take to achieve this balance.

Young Entrepreneur Council members discuss ways managers can guide their teams while still meeting their own goals.
Photos courtesy of the individual members.

1. Provide A ‘Hotline’ For Your Team
If you can, picture the red phone that sits on the president’s desk—the direct link between the United States and Russia during the Cold War; you need something similar to that running from your team to you. For me, it’s a backup cellphone number that I hand out sparingly. This “hotline” lets you ignore emails and Slack for hours at a time if you need to. You can get focused work done, free from distractions (most of which are external) and safe in the knowledge that your team can reach you when it really matters. – James Pelly, OXO
2. Hold A Weekly Team Meeting
At the very least, have a weekly meeting with the team. I have my team meet once a week, and each of us brings up a situation that we ran into with a client that we would like to bounce off of the group as a sounding board. We each hear different perspectives on our obstacles in order to help us decide the best course moving forward. – Avery Carl, The Short Term Shop

3. Let Go Of Your Ego
Being a manager, for me, actually means being an effective leader for people and an efficient professional for the company I work for. And again, that means forgetting about the ego, mind or experience, giving people space and empowering them to think loudly, make mistakes, bear responsibility for their choices and be accountable for what happens. Organizational culture itself is the best balance for me and others around me. If I’d advise one key step to take: Forget about yourself. – Dmitrij Żatuchin, DO OK
4. Try An Open-Door Policy
Have you tried an open-door policy? I get it. You’re scared of an erratic surge in traffic that will throw your work rhythm off balance. But fears and reality aren’t often the same thing. Not too many employees are coming to you for deep emotional or psychological problems where you have to spend 30 minutes to an hour as their therapist. For many, a quick answer to a brief question is enough. And with an open-door policy, having a desk near where your team works is enough. If you find yourself spending more than 10 minutes helping a team member with a problem, then you might consider creating weekly seminars or mini-courses to scale your teaching and mentoring efforts. Then, track your time and iterate until you find balance. – Samuel Thimothy, OneIMS – Integrated Marketing Solutions
5. Embrace Both Flexibility And Boundaries
The secret to chasing your own goals while still making sure you’re available for your team is to embrace both flexibility and boundaries. Carve out time for your own goals each day, even if it means waking up an hour earlier or setting aside 30 minutes in the afternoon. Recognize that each day won’t be perfect; some days you won’t get around to working on your goals. Be flexible and open to jumping at each opportunity you do have. To maintain this flexibility, you must also set boundaries with your team. Let them know exactly when you are available each day and week. This ensures your time is well-managed and that you have time to pursue personal goals. Through a willingness to adapt and make the most of your time, you will be able to successfully lead your team and achieve your goals. – Blair Thomas, eMerchantBroker
6. Reward Both Managers And Teams
For the most part, managers don’t receive bonuses anymore, which is a main reason why they don’t push themselves to meet goals and put less effort into managing the team at the same time. If both managers and their teams are rewarded for meeting overall monthly goals, the managers will do their best to be available to the team while pushing themselves to meet the goal through their own efforts. Do this, and you’ll see a big impact. – Daisy Jing, Banish
7. Do Regular Team Checkups
As a leader, it’s important for you to set aside time with just your team to have conversations that are not task-related. Make it a regular practice to do a weekly or monthly checkup with your team. Ask them to come up with questions and discussion points before the meeting. In this type of meeting, let your team members’ interests and questions drive the conversation, and give them the space to say what’s on their mind. It can take some time for open communication to happen. But as you do this regularly, it will become easier and something to look forward to. You can also create an anonymous way for people to address concerns by creating a form that they can fill out. The important thing is to plan time for such meetings and adjust your other goals around them. – Blair Williams, MemberPress
8. Define Your ‘Office Hours’
The best college professors have clearly defined “office hours” when they would always be approachable to discuss anything a student wanted to ask. I believe business leaders can take this approach with similarly positive results. Although difficult, I recommend setting aside at least one or two hours in your daily schedule at a set time where you can be reached by other team members. Consistency and transparency are important; it defeats the purpose if your team members have to search for your availability because it changes every week. If you do this right, you should still be able to accomplish important tasks and schedule meetings while also being available for the rest of your team. – Bryce Welker, CPA Exam Guy
9. Let Them Know What’s On Your Plate
Be transparent with your team about what’s on your plate. Yes, your team members want you to be available, but they will also understand if you need four hours to focus on finishing up a yearly report. Give your team insight into what you’re working on and when you’ll be the most available. It will ease concerns if you’re not responding to a Slack within five minutes. – Kelsey Raymond, Influence & Co.
10. Empower Your Team To Be Autonomous
This advice is twofold: You need to empower your team members to solve problems on their own without needing to come to you for every solution. In order to do that well, you must also consistently equip, encourage and engage them. If you’ve done that effectively through weekly meetings, one-on-ones, performance plans, etc., then your team can run on asynchronous communication to give you updates on what’s been done, instead of asking for direction on what to do. – Trivinia Barber, PriorityVA

Sustainably-Sourced Self-Care: Cuddle Box

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Curated and bespoke products boxed and shipped directly to consumers are enormously popular right now, and with good reason; as my interview with Freshly founder Michael Wystrach illustrated, people are willing to pay for both convenience and a good product, particularly as online shopping has become the dominant mode of commerce.
If convenience and quality are what people want, what almost all of us need is both self-care and relaxation, and that is what Cuddle Box is providing. Founded by Phoebe Chen, yet another entrepreneurial wunderkind, Cuddle Box offers custom, artisanal self-care routines, and as befitting this latest generation of ever-younger founders, it has an eye towards greater good, with a process that emphasizes economic and environmental sustainability. I spoke with Phoebe about her journey as a young entrepreneur, her perspective on the business world, and her goals for both herself and her company.  

Spa Kit. Shampoo, Soap Bar And Liquid. Shower Gel. Aromatherapy
Mary Juetten: What’s the name of your company and where are you based? 
Phoebe Chen: My company is Cuddle Box, a self-care curation company, and it is based in Jersey! However, we are in the middle of a rebranding to open up a bigger vision beyond care packages so keep your eyes open for some fresh updates this spring.

Juetten: When did you start?
Chen: I started Cuddle Box on my 16th birthday. However, my journey into entrepreneurship started at age six when I had the brilliant idea of selling cups of dirt and moss to my neighbors as “potted plants.” I made $20 in two weeks and I thought to myself, “Wow, business is my calling!” 
Juetten: What problem are you solving?
Chen: We’re solving three problems. Number one is that a huge majority of gifts on the market are generic goods made by huge corporations. All our products are carefully made by local artisans and personalized to the recipient! Economic sustainability is something I really care about, so aside from working to provide a bigger platform to my artisans, I also donated a portion of Cuddle Box’s profits as a grant to Haitian entrepreneurs last summer.

Number two is that self-care products are often made in huge batches with chemically-ridden ingredients. We don’t–– all our products are clean and cruelty-free. 
Number three is that people, especially now, often neglect self-care which is why burnout rates are skyrocketing. Our goal is to bring self-care routines from the hands of artisans the world. 
It’s a win, win, win situation:  good for the artisans, good for the planet, and good for you.
Juetten: Who are your customers and how do you find them?
Chen: I have one-time customers who purchase Cuddle Boxes as a relaxation care package for themselves or for a loved one, but my biggest market is corporations– from Gen-Z tech companies to real estate co-signing agencies. I recognized that a lot of companies, from all industries, have challenges giving a “thank you” gift to their valued clients and employees and Cuddle Box strives to change this. I find most of my corporate clients through LinkedIn cold messaging and warm contacts.
Juetten: How did past projects and/or experience help with this new project?
Chen: My first venture was Hephaestus Hand, where I was on-boarded as the director of operations. Hephaestus Hand was a startup that produced one of the least expensive battery-powered prosthetic hands on the market utilizing 3D-printed technology. This definitely opened my eyes to the fact that teens could accomplish what society deemed as “impossible.”
Juetten: Who is on your team?
Chen: On the executive team, it’s just me. However, I did hire several other teens who are volunteering to help me out with marketing, operations and graphic design. Shout out to Sophia, Angela, and Alexa!
Juetten: Did you raise money?
Chen: I did not raise angel or VC funding, but I did win some money from competitions and my parents also gave me around $1,000 to start off. Aside from that, I have been just using my Cuddle Box revenue to continue funding myself. This means I haven’t given away any equity, which is something I definitely take pride in.
Juetten: Startups are an adventure — what’s your favorite startup story? 
Chen: I find that the best startups are founded based on problems that the founders themselves experience. Two of my favorites are The Lemonade Stand and Spark Teen. The Lemonade Stand is an invite-only newsletter for ambitious teens creating startups and Spark Teen is an entrepreneurial launchpad for teens who want to make a difference. The founders of these companies are my friends and they recognized the need for actionable change in the teen entrepreneurship community, so they decided to take action. I find that incredibly admirable. 
Juetten: How do you measure success and what is your favorite success story? 
Chen: This one’s tough. I guess I measure success by my value-add. This sounds a little generic, but I truly have heard so many heartwarming stories from my artisans. I find my local artisans via the internet and have had inspiring conversations with them about their own journeys. They range from mothers who lost their job during COVID and wanted to invest in their passions to teen entrepreneurs like myself. They inspire me to continue doing what I do.
As for my favorite success story, I really admire the beauty company Glossier’s story. As a customer, I am inspired by founder Emily Weiss’s journey of launching a beauty blog, being rejected by 11 venture capital firms and then growing Glossier into a unicorn!
Juetten: Any tips to add for early-stage founders or CEOs in growth mode?
Chen: Put yourself out there. Especially when you are early-stage, people are likely not going to reach out to you, so you will have to reach out to people. Cold call, LinkedIn message, and join incubators. You never know the people you can meet. I definitely am really blessed to have met great mentors, including JC Garrett, the CEO of Farshore Partners. He has been encouraging me to strive for more every step of the way. I definitely would not be here without him and his encouragement.
Juetten: And of course, any IP challenges or horror stories to share? They can be anonymous.
Chen: This sounds quite brutal, but sadly, it’s the truth: most teen entrepreneurship stories I hear are horror stories. Society almost inevitably views teen entrepreneurship as a simulation, so a lot of teens end up coming up with brilliant ideas and winning competitions but rarely do they actually execute those ideas. The result? A pretty line on the resume, a wonderful business pitch and $0 in traction. I know teen entrepreneurs are capable of breaking out of this vicious cycle, and this is also a change that myself and other teen entrepreneurs are trying to actively promote.
Juetten: What’s the long-term vision for your company?
Chen: My plan is to bring Cuddle Box to the university I end up attending. I want to major in sustainable development, social entrepreneurship, or sociology so I can learn how to better long-term economic conditions worldwide. At university, I hope to continue growing the B2B stream of Cuddle Box and land in some big tech companies like Spotify and Google. I also hope to outsource production so that Cuddle Box can be as automated as possible. Of course, investor funding is not out of the question either! I think especially as a teen entrepreneur, everything is so subject to change and I’m so excited to see where this journey ends up. Feel free to reach out to me via my email:
Thank you to Phoebe for taking some time to answer my questions; definitely on the right track! She is spot-on about hitting people up on Linkedin or Twitter – that is where I met the best and boldest entrepreneurs. I can’t wait to see what’s ahead for Phoebe. #onwards.