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What Should I Read for Business or Pleasure? The 4 quadrants to Choose Your Next Great Book.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.
Two weeks ago we talked about the 5 Minute Challenge to start reading. As you know, the habit of reading is one of the definitive habits of successful people. Just as we correctly insist on the need to take care of our body with exercise and a balanced diet, it is essential for the growth of any entrepreneur to take advantage of the power of reading to:
Increase your critical and thinking capacity.
Activate the brain.
Search for new solutions.
Arouse permanent curiosity.
Stimulate creativity.
Take advantage of the time.
Raise your coefficient of influence.
Keep up to date.
Millions of people around the world have set themselves the challenge of getting into the habit of reading with spectacular results. If you haven’t started, start today.
If you have already started and little by little you are discovering the power of the habit of reading, very soon you will find yourself with an important question: What do I read?
Each person has their own reading itinerary; because each person is unique. Your tastes, your businesses, your interests, your hobbies, are only yours. Although it is always good to ask for the recommendation and advice of someone you trust or admire , it is also true that only you can decide what to read throughout your life.
The habit of reading is not formed with a list of “must-read books” or forced readings that you have to read for no reason. While there are books that I think everyone would benefit from reading, I will not be the one to dictate the titles. I believe that the habit must have two characteristics: first, that it always keeps your spirit of curiosity burning; and second, that it helps you grow as a person, both spiritually and professionally.
As Dr. Isolino Doval stated, reading a lot does not necessarily make you a better person. There are people who read a lot and are unhappy, or bad. Wow: Hitler was a great reader. The habit of reading, to put it in some way, is a muscle that you can exercise, and that can give you a lot of strength. How you exercise that muscle and what you do with it will be entirely up to you. Don’t waste time reading junk. My recommendation: read good, original, creative and constructive things that help you grow, and then give you strength to push your business and improve the lives of those around you.
Okay, but what do I read?
I have come across many people with this same concern. What do I read? and the answer is always the same: it depends.
It depends on who you are; what do you like; what are your talents, your interests, your hobbies, your heroes; what is your business and what books have you read before. We are all in a different place. If you’ve never read anything, you may want to start with a classic light novel, like The Little Prince or Momo. Or for an anthology of Arreola short stories or a finance classic like the Richest Man in Babylon. There are thousands of options, but really, really, it depends on what you want and where you want to walk.
To make things easier for me, I designed a quadrant system that allows me, at the same time, to delve into the topics that I am passionate about, stay entertained and discover new things. This reading matrix What do I read? It is reflected in the following graph:

The graph is made up of the quadrants that occupy the spaces between two axes : the growth-pleasure axis and the fiction-non-fiction axis.
Then assign a week of the month to each quadrant and voila. It allows us to choose new books and readings that meet our personal and business needs.
It doesn’t matter, for now, if you read one book a week or one a month. The concept remains the same, and follow the quadrants in this order:
First week: fiction + grow
To get the month off to a good start, look for a fiction book – that is, short stories, novels, etc. – that is both exciting and useful. Among these we can find historical novels, fictionalized biographies and essential classics.
Maybe you have a problem with the word “classics” because some teacher in high school forced you to read Homer’s Iliad and do an exhaustive analysis that put your eyes out of your ears, but I hope you soon lose your fear. The truth is that most of the classics are for a reason and many were the bestsellers of their own time. Dickens, Twain, Chesterton, Hemingway, Cervantes, and thousands of classic novels are a good place to start because they are often easy to find, inexpensive and mostly brilliant editions.
Second week: non-fiction + growing up
With the engines running, this week look for a book that will help you grow personally or professionally. Personally, autobiographies are among my favorites; but you will also find great biographies of outstanding men and women; personal growth books to form habits of all kinds: financial, business, health or interpersonal relationships. Little by little you will realize that everything is connected.
Also look for books that help you improve your business skills: communication, sales, programming, accounting or big data. It all depends on what your profession and your business are. School ends when it ends, but education never ends. Advance in your career and grow your business!
Don’t think that this means they have to be boring. If you’re in the right business for you, these books will be interesting, exciting, and engaging.
Third week: fiction + pleasure
This is the “free” week, where you can read absolutely whatever you want; it does not matter if it is a deep or simple novel, or if it is the most cultured classic in the universe. This week it is: read to be happy.
Are vampires in love your thing? The wizards who live in a castle? The London detectives? The ghosts? The love? Ahead! Read what you really enjoy and don’t worry about the rest.
This week is, perhaps, the most important in terms of getting into the habit, because it allows you to have fun, relax, and discover the authors that will become your favorites. Not everything is study and exercise!
Fourth week: non-fiction + pleasure
Personally, my favorite week, where we can learn new things, discover new topics and connect previous knowledge applicable in new areas of knowledge.
The idea here is to explore topics that are not your core business but that connect on some level with your passions, your tastes, your talents or your dreams. It’s a brilliant way to open your eyes to new things, boost creativity, and think outside the box!
If you are, for example, an engineer, this week “engineers” books are prohibited. The same for any profession. This week read about opera, philosophy, dinosaurs, cupcakes, Amazon beetles, or the history of an unknown country. Get out of your usual zone and go on an adventure trip that will fill you with energy and new ideas.
And then … start over:
5 questions and answers: rules for reading
There are some questions that I constantly hear. Maybe they give you an idea!
Can I read what I want? – Yes, but you can also read really cool stuff. Nobody forbids you to play in the garbage can if that is what you want, but you may be interested in visiting the beach or traveling the world. It is not about prohibiting, but about taking advantage.
Do I have to finish every book I start? – No. My personal rule is fifty pages. If the book hasn’t caught up with me then I move on to the next one on the list. There are books that I have left at three pages! You are completely free.
Is there a mandatory book? Nothing is mandatory, but I think there are highly recommended books for each person, depending on their situation. A friend who knows you and likes to read can recommend some classics in your area. Look for ideas at goodreads.com
Paper, digital or audiobook? Many people fight over this, but it is an unnecessary discussion. I prefer paper, but I read a lot on digital and listen to audiobooks in the car. I also prefer live theater, but that doesn’t mean I don’t go to the movies or watch Netflix. They are different experiences for different times: they are all great and are the best gift on almost any occasion.
Are the books underlined? Another capital discussion. It depends on each one. I light up my books, make notes and arrows; but I don’t fold the sheets. Long live freedom. Of course … if they lend you a book, don’t scratch it! And please … give it back!

Do You Want to Be Healthier? Stay Connected With Friends.

Science asserts that feeling socially integrated can not only help us sleep better and age better.
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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This story originally appeared on Foro Económico Mundial
By Iris Reguera de Vitonica
In adults, having good social relationships and feeling socially integrated can not only help us sleep better and age better , but it is also associated with a lower risk of cardiovascular disease, including hypertension. Now it seems that not only our relationships as adults influence, but the type of relationships we have in childhood can influence our health afterwards.
This is what they find in recent research , conducted by the University of Texas and the University of Pittsburgh. The researchers used a longitudinal sample of 256 people – all men. Previous research had found that peer relationships could only predict cardiovascular health in women and not in men.
This is why this research focuses on men. The idea was to test whether children who were better integrated, and had better social relationships with their peers, had better blood pressure and lower body mass index as adults.
Indeed, they found that the children who seemed to be better integrated – according to their parents’ references – had lower blood pressure and lower body mass 20 years later. In addition, they found that the results did not differ based on the origin of the people studied and that it was not explained based on other variables such as the body mass index in childhood, their socioeconomic status, their mental health during childhood, their level of of extroversion in adolescence or, even, due to their level of social integration as adults.

Based on these results, the researchers suggest that integration with peers early in life may be associated with physical health in adulthood. Especially, they refer that it is relevant in relation to hypertension and obesity.
It is interesting research when it comes to cardiovascular health, but it has a number of limitations. To begin with, the research carried out does not explain the psychobiological mechanisms that would explain the association between social relationships and lower cardiovascular risk, therefore, based solely on this research, causality cannot be inferred.
In addition to this, their measurement in relation to social integration is based on the time that parents indicate that their children spend with other peers. In other words, what is measured is the time per week they spend interacting with other children, but the quality of these relationships is not measured, among other variables, which could modify the results or, at least, qualify them.
This is an interesting research that could highlight the importance of social relationships during childhood, regardless of gender, origin or socioeconomic status, but whose limitations still leave many questions open and unexplained.

How Entrepreneurs Can Establish a Successful Customer-First Strategy

Your business would be nothing without your customers. Hold up your end of the bargain by putting their needs first.
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February 14, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
The customer has always been right, but Covid is putting even more pressure on businesses to cater to their consumer base. Companies simply cannot afford clientele attrition during times like these, and the risks incurred by bad service are greater than ever. A study conducted by the Northridge Group found that 72% of consumers are likely to switch brands after a single negative experience. 
Related: Why Organizations Should Take A Customer-First Approach During Unprecedented Times
The answer here is simple. Put customers at the heart of your business strategy. It’s a non-negotiable in today’s market — one that’s still easier said than done. How exactly can a business put its patrons first once and for all? Here are four ways to start.
1. Lean into deep personalization
If “personalization” to you means addressing customers by name in your marketing emails, it’s time to up the ante. Surface-level personalization is low effort stuff, and customers can see straight through it. Don’t just use personalization to sell your company harder; use it to cater to your customers’ needs better than you ever have before. Deep personalization means building the unique demands into your business model itself. Sound challenging? It doesn’t have to be.
One of the best ways to leverage deep personalization is by using it to offer the best possible deals to your customers. Increasingly, firms are analyzing customer usage before suggesting packages and rates. Internet service provider EarthLink, for example, uses speed testing and other metrics to get their customers the plan that works best for them. Customers won’t just notice this kind of personalization, they’ll reward it with increased brand loyalty. 
2. Create a buyer persona
For all the good that personalization can do, it’s also expensive, labor-intensive and difficult to pull off. You need to connect with your customers, but some forms of connection may come with price tags too steep for your blood. If that’s the case, try creating buyer personas — outlines and sketches of your most common customer types. These personas can be used to cater your products more carefully to the people buying them. Think of it as personalization on a larger scale.
Related: 5 Strategies for Understanding Customer Needs While Competing in Digital Retailing
To the uninitiated, though, buyer personas can seem just as alien as personalization does, but they don’t have to. Hubspot’s how-to guide for creating professional-grade buyer personas is a great place to start, but no one knows your clientele like you do. Conduct surveys, do follow-ups and talk to your front-facing workers. By amalgamating all of that information, you’re bound to come up with new ways to put your customers first. 
3. Be transparent
Simply put, customers want to know that you’re on their side. They want to know that you stand for the same causes as them, that you’re operating ethically and that they get to be as much a part of the decision making process as possible. Bearing that in mind, it should come as no surprise that a recent survey from Sprout Social found that 86% of Americans believe that transparency from businesses is more important than ever before.
This one is easy. Listen to your customers and don’t leave them in the dark. Get feedback from each new branding decision or product alteration. The moment you lock out your customers, you start telling them that they aren’t your priority. By keeping your client base in the loop as much as possible, you’re cultivating a two-way relationship capable of withstanding just about anything. 
4. Use data — discreetly 
Implementing deep personalization and buyer personas is only possible if you have data on your customers first. The world has now officially transitioned into a data economy, meaning that your customers’ data are valuable commodities. Using data to build and refine your business can lead to some big returns down the line, but be careful. Mishandling data can set your company back in a big way.
Related: Here’s How (And Why) You Should Get Your Enterprise’s Customer Experience Ready for The Post-COVID World
After messaging service WhatsApp announced that users would be required to share their data with Facebook, millions left the platform in protest, permanently damaging the company’s reputation and giving its competitors a priceless boost in users. Data collection is a must, but do it carefully and do it well. Anything less will result in huge losses for your company. 
Your business would be nothing without your customers, and they know it. It’s up to you to hold up your end of the bargain. By putting their needs first, you can cultivate a strategy that will put your company firmly on the path to success.

Majority of Small Business Owners Support Biden’s $1.9 Trillion Recovery Plan – But Not All of It

It is not surprising most small business owners support President Biden’s $1.9 trillion COVID Relief Plan. Considering the beating they have been taking for most of 2020 any relief plan will be welcomed with open arms.
The data is part of the CNBC/SurveyMonkey Small Business Confidence Index Q1 2021, which by the way is down five points. This is the lowest level for the survey since CNBC and SurveyMonkey started tracking confidence.
Even though small business owners across the political spectrum support the plan to a different degree, other parts do not get the same endorsement. Key amongst them is the $15 an hour minimum wage.
As Jon Cohen, Chief Research Officer at SurveyMonkey, said in the report, “The pressure is rising for small business owners, with barely more than half saying they can make it another year under current conditions.”
A $15 an hour minimum wage might be the proverbial straw that breaks many small business owners.

CNBC/SurveyMonkey Small Business Index Q1 2021 Data
63% of small business owners say they support the proposed $1.9 trillion relief bill, and it goes up to 77% for the general public.
46% Republicans, 60% Independents, and 96% Democrat business owners support the bill.
General public support is 54% for Republican and GOP leaners, 79% Independents, and 97% Democrats.
Only 29% of small business owners describe their current business condition as good. This is down from the 39% of the last quarter and 56% the previous year.
25% say current business conditions are bad.
The number of owners expecting their revenue to increase in the next 12 months is down. Meanwhile, the number who expect their revenue to decrease is up.
This is the lowest level of the CNBC/SurveyMonkey Small Business Confidence Index score at 43 out of a possible 100. According to the survey, every measure in the index took a negative turn this quarter.
Challenges in Policy Changes
Policy changes are inevitable with a new administration and it is no different for the Biden presidency. According to this survey, a majority of small business owners (56%) expect the changes in policy to have a negative effect on their business in the next 12 months. This is a first for the survey and more than double from just a year ago when it was 26%.
Another policy change is taxes. And it doesn’t come as a shocker in the survey when 61% of owners say they expect the tax policy of this administration to have a negative effect on their business in the next 12 months.
The CNBC/SurveyMonkey Small Business Index clearly highlights the partisan divide. But the one thing all small business owners must deal with is the policies legislators pass. Higher taxes and mandatory $15 an hour minimum wage legislation will cripple many small businesses that are barely holding on.
Time will tell how the relief bill, mass vaccinations, the opening of the economy, and the new policies are going to affect small business owners across the country.
Image: Depositphotos

Fiverr Launches Subscriptions to Build Long Term Relationships with Freelancers

One of the challenges of being a freelancer is getting a steady stream of revenue. Fiverr Subscriptions looks to solve this challenge by allowing customers to subscribe to a service with a freelancer. Not only does Fiverr Subscriptions gives the freelancer a steady income, but it allows the business to build a long-term relationship.
As more businesses use freelancers, building relationships become that much more important. Using a freelancer that knows your company, products, services, and processes repeatedly has more value. Subscriptions provides a platform to go beyond the per-project basis agreements and start building this relationship.

Fiverr Subscriptions
Currently, Subscriptions is available for services that have the potential to be more than just one-off projects. The services are SEO, Virtual Assistant, Voice Over Services, Video Editing, Social Media Advertising, Social Media Marketing, Architecture and Interior Design, and Mixing and Mastering. It will be available to other categories over time.
As you can see, these are services that require (or have a high potential for) many collaborations and iterations with ongoing projects. By making Subscriptions available for these specific categories freelancers and businesses can come together to build a mutually beneficial partnership.
This is how Fiverr Subscription works:
Select the gig you need and keep it going by subscribing for three or six months at a time.
Choose to update your gig’s requirements each month or leave them as is.
Pay monthly for your ongoing service.
It is as simple as that.
Only Gigs with packages over $10 and a maximum of 30 days delivery qualify for Subscriptions. However, Voice Over Gigs which may start their word count at $5 are exempt.
The Growth of Remote Work
In the press release for Fiverr Subscriptions, the CEO of the company Micha Kaufman highlighted the growth of freelance work. Although the COVID-19 pandemic increased the growth of remote work, the trajectory was on the upside long before. But the pandemic is responsible for pushing more businesses to tap into the benefits of remote/freelance workers.
Kaufman said, “Managers have become comfortable managing remote talent and businesses have realized that by working with freelancers, they are able to increase their agility and flexibility, which allows them to scale quickly.”
Image: Fiverr

5 Strategies to Start a Business With Your Partner and Not Die Trying

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.
Among the most recurrent wishes of people who work, is to be able to spend more time with the family, and specifically, with their partners.
Not having to resign yourself to only seeing each other after six or seven at night for dinner after a tiring day, but seeing each other all day from morning to night, eating together, planning, deciding on what and how to spend together and on brief: work together.
Does it seem too much? Nightmare or dream? How mentally healthy is it to share this with our partners?
For more than six years I have been working in the world of digital entrepreneurship, and every time I know more cases of couples working together in their businesses. This caught my attention because I am one of these ranks: I work full-time in my company with my partner.
Although for centuries many love relationships have emerged in the workplace, meeting your one and only in a start-up, or rather, in your start-up, is another story, because entrepreneurship is like getting on a full roller coaster of surprises and challenges. All the opposite of a hierarchical and hyper organized work.
Working and partnering with your partner in your own business is literal, the epitome of entrepreneurship: “starting a work, a business, an endeavor, especially if they involve difficulty and danger” … How romantic, right?
If we add the gender factor to the entrepreneurial couple equation, the result can be a wonderful but highly damaging bomb if we do not understand it in depth as a complex and increasingly recurring phenomenon.
Digital ventures favor the work and association of couples because they allow a communion between professional goals and the possibility of spending quality time in different environments, not being subject to a physical office. But above all, they favor this phenomenon because undertaking is an act of faith, passion and idealism. And who doesn’t want to share all this with the person they love?
Undertake together or separately? That is the question. Entrepreneurship with your partner is not for everyone. If things were black and white, the world of entrepreneurship could be divided into two camps:
1.Those who firmly believe that a reasonable distance must be maintained between family and partner life, with business
2.Those who firmly believe that there is no better business than one that is shared and extended to the family
Both positions are valid, however, when the conditions are favorable and a professional-loving-family union is achieved, the benefits can multiply in a very profitable way for both parties.
It requires precise technique and a lot of practice. If you are thinking of starting with your partner or if you already have, these five strategies to start with your partner and not die trying will help you:
1. Align the races. It is normal that you and your partner have different backgrounds, interests, experiences and resumes, even if they are dedicated to working in the same niche. In order to carry out a business between the two, it is necessary to be clear about the real objectives and goals of each one.
It is not enough to have common tastes or similar experiences. It is required that the vision and the way to achieve the goals is common and congruent for both parties.
2. Change work styles. One of the most recurrent conflicts and one of the most common causes why couples who work together fail, is the difference between work styles. You are organized and your partner works well under pressure; you are a leader and your partner is interested in the results. An effective communication is necessary to be able to exploit the particular potential of each one and not to die on the battlefield.
If you are better at communication and marketing and he or she is better in the administrative and intellectual field, take advantage of it instead of fighting for it. I recommend opening yourself up to the possibility of working with a coach or therapist for this, since it sounds easier than it is.
3. Define the boundaries between home and work. It is a myth that “dividing your professional life from your personal one” by 100%, establishing tangible and measurable limits is a strategy that can, in a certain way, guarantee a more harmonious and effective coexistence between you and your partner.
Women are almost always the ones who carry the most workload, since on average they do more housework and parenting tasks than men. They also carry an important symbolic load: to make a general management of the home organization on top of all work responsibilities. Establish limits, schedules and a clear and specific division of tasks both in the professional and private fields.
4. Maintain your identity. It is difficult to keep your identity intact when having a partner and even more so when sharing 90% of your daily life with that person. However, another of the most frequent causes why partner partners fail is due to the generation of frustration in one of the parties, since sometimes the balance of interests is difficult to achieve.
Something that you must be very clear about is why you are undertaking and why you are doing it with your partner. It is important not to do it for the wrong causes and to know what moves you, what hurts you, what problem you want to solve in the world. And if all that lines up with what your partner is looking for: voila!
5. Shared finances. Many recommend that couples have financial freedom. This in the field of business is impossible, since the two people are forming and representing a society. The key to financial success and peace for the couple, inside and outside the business, is that one person is capable of carrying out the administrative and financial execution of the decisions made by both parties.
Budgets, control of expenses and cuts will be the daily bread, but with order and respect for the work of both roles, they can reach a point where this area ceases to be a problem and becomes an area of impulse and of ambition.
My golden advice is: get evaluated every six months . Performance, goals achieved, challenges, growth, to know and be clear about what is not working and what the other person thinks is not working. Just as large corporations carry out periodic evaluations of their employees.
Both hard facts and perception are key to developing a partnership sown in trust, support and self-fulfillment.
Working with your partner and especially if it is an undertaking, is not something to be taken lightly. It should be viewed from two angles: the professional and the personal. As well as making the decisions that are the most appropriate for both parties.
Consensus is possible, and when it is achieved, the magnification of learning and also of money are very considerable and beneficial, in addition to reinforcing the couple’s relationship, mutual knowledge, and respect and admiration. Entrepreneurship involves sacrifices but if you manage to align your goals and values with those of your partner, go ahead!
Maria Gargari. Writer and Speaker. Master in Gender Studies from FLACSO Argentina. Curator of TEDxWomenMexicoCity and Founder of Conferencistas de Elite Mujeres

10 Headphones and Earbuds That Can Enhance Your Listening Experience, on Sale for Presidents' Day

February 14, 2021 4 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Sometimes, you just have to block out the world and get into the zone. Headphones are a great way to help you do that. Looking for a headphone upgrade? We’ve rounded up ten of the best headphone and earbud deals available now, all with an extra 15 percent off when you use promo code PREZ2021 for a limited time (some exclusions apply). Check them out.
Xpods Pro True Wireless Earbuds + Charging Case
Image credit: Naztech

On a budget? You can’t do much better than these affordable earbuds. The Xpods Pro have precision-tuned drivers for richer acoustics, a built-in microphone, and offer up to five hours of playtime on a single charge.
Get the Xpods Pro True Wireless Earbuds + Charging Case for $42.50 (Reg. $69) with promo code PREZ2021.

EarFun Free Pro: Active Noise Cancelling True Wireless Earbuds
Image credit: EarFun

With great reviews from iMore and CNET, these earbuds are designed for an active lifestyle. The lightweight buds offer up to 28dB of active noise-cancellation and access to your Siri or Google Assistant. Plus, the binaural low-latency mode boosts signal quality for uninterrupted listening.
Get the EarFun Free Pro: Active Noise Cancelling True Wireless Earbuds for $51 (Reg. $79) with promo code PREZ2021.
TREBLAB X3 Pro: True Wireless Bluetooth Earbuds with Earhooks
Image credit: TREBLAB

If you like listening to music during a workout, you can do just that with the TREBLAB X3 Pro. These IPX7 sweatproof headphones offer unparalleled sound quality and a nine-hour battery life. If you need to get on a call, the cVc 8.0 built-in mic makes it easy.
Get the TREBLAB X3 Pro: True Wireless Bluetooth Earbuds with Earhooks for $54.40 (Reg. $99) with promo code PREZ2021.

Decibullz: Custom Moldable True Wireless Earphones
Image credit: Decibullz

Hate when earbuds fall out of your ears? Meet the world’s first truly customizable wireless earphones. These wireless earphones actually mold to your ears for a perfect fit.
Get Decibullz for $84.15 (Reg. $149) with promo code PREZ2021.
Nokia Power Earbuds
Image credit: Nokia

Nokia’s Power Earbuds have earned an Amazon’s Choice designation for their high-quality audio and convenience. They give you easy access to your preferred voice assistant and the included charging case provides an extra 150 hours of battery life.
Get the Nokia Power Earbuds for $84.15 (Reg. $149) with promo code PREZ2021.

Aftershokz Xtrainerz Open-Ear MP3 Swimming Headphones
Image credit: Aftershokz

Need to blow off some steam in the pool? These headphones were designed for swimmers. They’re fully waterproof and submersible and support internal music storage of up to 1,200 songs ready to play at the touch of a button.
Get the Aftershokz Xtrainerz Open-Ear MP3 Swimming Headphones for $123.25 (Reg. $149) with promo code PREZ2021.
Philips Performance Wireless Bluetooth Active Noise-Canceling Headphones
Image credit: Philips

These Amazon’s Choice headphones offer 30 hours of continuous playback for all-day use. With neodymium acoustic drivers, active noise-cancellation, and Google Assistant built-in, they’re the perfect headphones for sticking your nose to the grindstone.
Get the Philips Performance Wireless Bluetooth Active Noise-Canceling Headphones for $153 (Reg. $199) with promo code PREZ2021.

Beats Solo Pro Wireless Noise Cancelling On-Ear Headphones
Image credit: Beats by Dre

Get these elite, top-reviewed headphones for nearly half off! With active noise-cancellation (and an optional transparency mode), you can enjoy quality audio streamed from your phone on Class 1 Bluetooth®. It even supports wireless audio sharing so you can listen or watch with another set of Beats headphones or AirPods.
Get the Beats Solo Pro Wireless Noise Cancelling On-Ear Headphones for $159.99 (Reg. $299), a savings of 46%.
Human Headphones: Hybrid True Wireless Over-Ear Headphones
Image credit: Human Headphones

These innovative headphones have a truly human, convenient design. They offer three configurations: over-ear, earbuds, and a portable Bluetooth speaker all in one. With touch controls, voice control, and even translation services, they’re made to make your life easier.
Get the Human Headphones for $228.65 (Reg. $269) with promo code PREZ2021.

TREBLAB Z2 Bluetooth 5.0 Noise-Cancelling Headphones
Image credit: TREBLAB

These over-ear headphones are called “Z2” because they claim to offer twice the sound, twice the battery, and twice the noise-cancellation of competitors. Wear them when you’re deep into a project, or a workout, and they’ll get you through.
Get the TREBLAB Z2 Bluetooth 5.0 Noise-Cancelling Headphones for $67.15 (Reg. $259) with promo code PREZ2021.
Prices subject to change.
Don’t forget to check out DiversyFund to start investing in private real estate in 2021. You don’t have to be in the 1% to get started. Invest today for as low as $500.

What the Average American Spends on Valentine's Day

Looking to have a romantic Valentine’s Day this year? It could set you back a few hundred dollars.
From roses and jewelry to dinner and champagne, Valentine’s Day can be a costly affair, according to Bankrate.com.
The company compared prices for a handful of Valentine staples to determine just how much the average American spends on Feb. 14.
The answer? $512.02.
“For most couples, the expectation is there regardless of what the economic situation is,” Ron Hill, a professor at the Villanova University, said in a statement. “Love is one of the few things that we think has that infinite value.”
Here’s a break down of the average prices for a typical Valentine bundle, according to Bankrate.com:
A dozen roses — $41.66
A heart-shaped box of chocolates — $15.11
Fine dining for two — $80.46
A bottle of champagne — $51.54
Diamond earrings — $323.26
This is the first year that Bankrate has run this index, as such there is no way to track how this year’s expenses compare to previous years.

Retail Entrepreneurs Can Benefit From These Visual Merchandising Courses

Learn how to get people back in your stores and buying.
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February 14, 2021 2 min read
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Shocking Valentine's Day Stats That Will Make You Rethink Your Marketing

January 31, 2017 5 min read
What many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with more than half of American adults identifying as single today, that may not be the best practice anymore.
Related: You Should Spend Your Money on Experiences, Not Things
Sure, the lovey dovey holiday hasn’t lost its momentum — in fact, Valentine’s Day sales reached an all-time high of $19.7 billion in 2016. Yet, that’s because it’s become a holiday that both couples and singles celebrate. Many people are buying gifts and experiences for friends, co-workers and pets rather than that special someone. So if you’re thinking romance is the best way to boost your sales, think again — it’s time to switch gears and start focusing your Valentine’s Day efforts to include everyone.
Check out these Valentine’s Day stats from Bing to learn how the holiday has changed over the years.
1. Focus your efforts on single people, just as much as those in a relationship. Half of the American population identifies as single, and of these people, a quarter say they plan to do something for Valentine’s Day. On average, a single man will spend $71 during the holiday and a single woman will spend $40.
2. More people are buying gifts for their friends than their boyfriends. When people search for “Valentine’s Day Gifts For …” on Bing.com, 22 percent of people fill in “husband,” 20 percent of people type “friend” and 17 percent “boyfriend.”

Image Credit: Bing
3. Many people plan to spend money on their pets for Valentine’s Day. In 2016, a reported 19 percent of people bought Valentine’s Day gifts for their furry friends for a total of $681 million.
4. Unlike Christmas and birthdays, people don’t plan that much in advance for Valentine’s Day. So rather than spending your marketing bucks towards a month-long campaign, just focus on the one or two weeks leading up to Valentine’s Day. Forty-six percent say they’ll start shopping in early February.
5. Year after year, more and more people are shopping on their phones for Valentine’s Day. So it could be a good idea to boost your mobile efforts. Between 2015 to 2016, mobile search increased from 40 to 48 percent on Bing.com.
6. There’s nearly a 50-50 split between people who shop on desktops or tablets and people who shop on smartphones. Those who shop on desktops or tablets are typically searching for handmade or branded items, romantic staples or chain restaurants. People who shop on their phones are looking at jewelry and engagement rings, last-minute gifts and online groceries.

Image Credit: Bing
7. If you’re not already spending a lot of your time building up your company’s website or ecommerce page, it’s time to start. Every year, the amount of people shopping online for Valentine’s Day is increasing. Twenty-eight percent of people shopped online in 2016, and 35 percent shopped both online and in-store.
Related: 5 Tips to Creating a Successful Content-Marketing Campaign
8. People don’t always get what they want on Valentine’s Day, and that’s because most people shop for their significant others without the input of that person. Most often, people receive candy, chocolate and cards on this heartfelt holiday, when what they really want is an evening out or an experience.
9. The holiday hasn’t lost all of its romantic mojo. If you’re advertising rings and/or jewelry — this is your time to shine. Fifty percent of marriage proposals happen on Valentine’s Day, and on Bing.com, rings generated the most search traffic during the first seven days of February. In 2016, American consumers spent $4.5 billion on jewelry for Valentine’s Day.
10. Thirty-nine percent of people would love the gift of experience — particularly theater tickets or comedy shows. In 2016, 35 percent of American consumers — single and in a relationship — spent nearly $3.6 billion on experiences.

Image Credit: Bing
11. If you’re in the hospitality industry, schedule hotel and lodging ads on weekdays. The study reveals that Tuesdays and Wednesdays are the peak days when people go searching for accommodations. People who travel on Valentine’s Day are far more likely (40 percent) to book a room at a hotel or resort, rather than a bed and breakfast or vacation rental (sorry Airbnb!).
12. Whether someone is going on a date or out with friends, 34 percent of consumers plan to eat out on Feb. 14 — making Valentine’s Day the second busiest day of the year for restaurants.
13.  If you’re not seeing any traction with some of your restaurant ads — don’t worry. People are late planners when it comes to the holiday. In fact, restaurant searches and clicks peak the day before Valentine’s Day. Overall, searches will surge at the beginning of the weekend on Friday and Saturday, and fall near the end of the weekend on Sunday and Monday during Valentine’s Day season.
Related: 4 TED Talks About Love, Sex and Desire
14. Valentine’s Day is a great day for local and small businesses. Year over year, Bing.com saw an increase in local searches by 9 percent from 2015 to 2016, reaching 88 million total searches.
15. Although many people say they want an experience on Valentine’s Day, more than half opt to stay in. Turns out, “Netflix and chill” has become so popular that many people would rather kick back, order takeout and binge watch Stranger Things than get dressed up and go out.