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Reopening of gyms in CDMX, these will be the measures

Starting this week, gyms, swimming pools, sports clubs and other spaces will be able to reopen. Attention will be by appointment and maximum of 40 minutes.
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February 15, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.
With the return of Mexico City to Semáforo Naranja, starting this week, various establishments such as theaters, churches, gyms, swimming pools and other sports spaces will be able to reopen. However, all health measures against COVID-19 established by the authorities must be complied with.
The news was released by the Ministry of Economic Development (Sedeco). Likewise, Fadlala Akabani, head of Sedeco, commented that the intention is to maintain a balance between economic reactivation, public health and reopening (the latter are part of the Activate without Risk program).
In addition, Sedeco requested that those who resume operations register and comply with the necessary measures through the CDMX Government page . Thanks to this, around two thousand gyms and sports clubs in the CDMX will be able to restart activities. Next, we tell you what are the measures that you should consider as a user.
What are the measures for the reopening of gyms?
These spaces may provide service from Tuesday to Sunday and with a schedule from 6:00 a.m. to 11:00 p.m.
Access must be scheduled by appointment.
It is necessary that the use of QR code be implemented.
The use of face masks will be mandatory.
Group activities are not allowed.
The training time should be 40 minutes.
Regarding gyms and swimming pools that are in closed spaces, it was mentioned that they could also reopen. However, the training sessions must be one by one and there must be a minimum distance of four meters. For its part, in the pools, individual classes can be taught with a distance of two lanes between users.

5 Expert-Identified Reasons to Advertise on Instagram

Instagram recently celebrated double digits at the tail end of 2020 by turning 10. The visually stimulating and engaging platform may have been around for some time now, but it’s still far from maturity as it continues to evolve in new ways for businesses to expand their organic efforts into paid ones.

With over 1 billion monthly users, Instagram ranks second after its counter-platform Facebook, when we look at active users. As more users join the network and peruse their Feed, Stories, the Explore tab, and IGTV, its popularity and frequent new feature launches, there is great opportunity for brands of all varieties to get into this space and find ways to find success. After all, with that many people on the platform, your audience is most certainly present.
If the usage stats aren’t convincing on their own, read on to learn about five reasons to advertise on Instagram:
5 features & benefits to reap from Instagram advertising
The five key benefits of Instagram advertising that make it a lucrative channel for many businesses are as follows:
Ever-increasing opportunities.
Build a following for your brand.
Easily create ads.
Showcase your brand through Stories.
Leverage higher engagement rates.
Let’s take a closer look at each one so you can identify if Instagram advertising is something your business should explore, and if so, learn how to leverage all it has to offer for maximum success.
1. Ever-increasing opportunities
Sure, there are many people on Instagram as we aforementioned, but what can we expect for actual growth? Let’s take the United States as an example.  Of the 140 million users in the United States, Instagram saw an 8% increase in users in one quarter, spanning from Q3 2020 to the end of the year. Advertising in Western Europe? That region’s usage grew 17% in 2020. It’s consistently growing and it’s safe to say that Instagram has a ways to go before getting saturated or outdated. There is still plenty of opportunity left for businesses to get in front of their target audience, to expand their visibility, and to accomplish their various goals.

2. Build a following for your brand
While people go to social networks to connect with their family, friends, or to see what their favorite celebrities’ are up to, millions check out what brands are sharing. It’s not every platform that users actively do that. In fact, 200 million Instagram users visit at least one business profile each day. 81% of Instagram users also use the platform to research products and services. In addition, now that Instagram recently made shopping more prominent on the platform, 130 million users tap on shopping posts every month.
This is your cue to step in and show off what you’re offering in a captivating, visual manner. If done right, brands can build a significant following and drive business from the platform, so don’t hold back. Develop a strategy for the platform on its own but also consider how it will play in your holistic marketing and advertising strategy. Develop and use visually appealing and compelling content, and see how Instagram fairs for your brand and the products or services you provide.

3. Easily create ads
If you’ve used Facebook for your business’s organic and paid growth through ads, then it’s easy to further expand your reach and efforts to their sister platform as they are connected through Facebook Ads Manager. With Instagram Ads being integrated with Facebook Ads Manager, you can reap the rewards of most campaign objectives, optimization selections, and targeting options. Simply connect your Instagram account in your Facebook Business Manager business settings, then in Ads Manager, add Instagram to your ad placement targeting at the ad set level, if you haven’t done so yet and see how Instagram’s three ad placements—Feed, Stories, and Explore tab—can work for you. While IGTV doesn’t have ad placements on it, I believe we can expect to see one becoming available in the near future – so keep an eye out for that. Facebook has stretched into a variety of placements across its ecosystem from within itself to Messenger, Audience Network, and Instagram.

If this will be your first foray into Instagram Ads, you can easily use creatives that work on Facebook, however, be mindful of specs so that you can make your ads look native to the platform and fit within certain video length limits, as they do vary across platforms and placements. If you don’t yet have images or videos that may be more Stories-centric, in that they are vertical and take up the full screen, you can edit your creatives in the ad level and crop them to fit the various placements until you do have more sizes of images and videos.
If you don’t yet have video ads but want to make a more significant impact by capturing the attention of your target audience on Instagram, take advantage of the free built-in tools that Facebook has to offer. In the ad level, upload or select your still image and then use the Video Creation Kit for templates, special effects, and overlay text to give your images an edge by adding some motion to them. Most features available within Facebook Ads Manager work on Instagram ad placements, too.

4. Showcase your brand through Stories
Snapchat may have been the first with ephemeral content, but it’s not the last. Instagram developed its own version after Snapchat declined Facebook’s acquisition offer and quickly surpassed Snapchat’s userbase. While Instagram Stories isn’t new, more brands continue getting into this popular placement and seeing great success. Currently, a half billion people are watching Stories every day, thus further emphasizing why it’s important to add Stories into your organic and paid advertising strategy. While it’s true across Facebook’s advertising ecosystem, it carries over into Instagram as well, that you can easily connect with target audiences that may not know you exist and that you could add value into their lives. By showing up in front of them, you can quickly captivate using Stories given the brevity of the content and then get people into your funnel. With more than half of users saying they become more interested in a product or service after they see it in Stories, you might as well bet on yourself and see what kind of results Instagram Ads can bring you and your business.

5. Leverage higher engagement rates
From what we’ve seen in our client accounts and from what we’ve heard around the industry grapevine, engagement rates are typically higher than on other social platforms. While that is the case, make sure your product images and videos are visually engaging and on-brand so they can help drive more purchases. One social media team reported that engagement rates are highest for photo posts, followed by carousels, then videos—which of course, will vary by the content promoted, your industry, and audience targeting.
Ecommerce marketing platform Yotpo reported that people are 58 times more likely to engage with branded content on Instagram than on Facebook and 120 times more likely than Twitter. While engagement rates have changed since Yotpo reported those Instagram statistics in 2018, we have seen them slightly decrease over the years as more people join and upload content. Even if that may be the case for others, user engagement rates on Instagram posts and ads are still exceptionally high compared to other platforms.
To begin with strong engagement rates or to boost your existing efforts, leverage user-generated content, or UGC. If you don’t have any UGC content yet, start a hashtag trend to encourage your followers to contribute and share it. In addition, ask questions in your posts and then put some advertising budget behind them to expand their reach and visibility to new audiences. Reach out to smaller influencers and develop a partnership program. Once you have UGC content, reshare it on your account, whether it is someone wearing or using a product of yours, a review or testimonial, or anything else that people might share that relates to your brand. Some other methods of acquiring more engagement on your Instagram Ads is to create a contest to drive more followers and engagement on your contest posts, which you can also boost as ads. While the possibilities are endless, showcase your product or service in use so that prospective customers and avid fans can better have their expectations managed, as well as be more likely to convert for the first time or again.
Incorporate Instagram advertising into your holistic strategy
Instagram is a decade old now, but it’s still a cool kid on the block that isn’t going anywhere any time soon. People continue to join and utilize the platform on a daily basis and for businesses, they continue to launch new features that keep our target audiences engaged—be it leaving comments or taking a stronger action such as converting. If you work in ecommerce, Instagram can be a crucial key to your success as it is undeniable and currently the most shopping-centric social media advertising platform.
Consider Instagram as part of your overall marketing strategy to expand into this year to see if and how it can be a part of your funnel and help drive your bottom line. It’s not going anywhere any time soon as it continues rolling out new features for brands to utilize and find success from.

The Hedonic Treadmill and How You Can Jump Off

The hedonic treadmill is a metaphor that helps explain why happiness fades, why keeping up with the Joneses is exhausting, and how to set more rewarding goals.
Mark Lambert

Ever heard of the hedonic treadmill? Nope, it’s not the latest and greatest Peloton cardio contraption. It’s a metaphor from behavioral psychology, and it might just offer up some useful insights on your happiness, and how to build a healthy work-life balance. But before we get to metaphorical treadmills, let’s talk about baked goods.
Picture the perfect cookie.
Consider how weird it is that a simple convergence of flour, eggs, and sugar can bring so much contentment. Through some miracle of biochemistry we humans can miraculously transform a frisbee-shaped glob of gooey ingredients into pure happiness — and yes, a tiny layer of extra body fat, but let’s not spoil things.
But have you noticed how quickly happiness like this fades? It seems a bit unfair, doesn’t it?
If you ate that same cookie every day, your enjoyment would likely diminish. As routine set in, to get the same burst of happiness you’d have to eat more cookies or find some other calorie-rich way to up the ante.
The research tells us that the fleeting nature of simple happiness is inherent to the human condition, and the result of a psychological process called hedonic adaptation, colloquially referred to as the “hedonic treadmill.” Let’s take a closer look at happiness and how jumping off the “pursuit of happiness treadmill” may well be the most fulfilling decision you ever make.
What Is Hedonic Adaptation?
First, let’s get the jargon word squared away. Hedonic means “relating to pleasant sensations.” Good food, the endorphin rush of acquiring a shiny new gadget, the guilty burst of happiness when you lash out and buy new shoes — these are all examples of hedonic happiness.
Hedonic adaptation refers to our species’ annoying tendency to become accustomed to these kinds of enjoyments in a very short timeframe. We’re hardwired to rapidly return to a “default” state of happiness. Thanks for that, evolution.
The concept of a hedonic treadmill is all about what happens next. You get the treat you crave, it wears off way too fast, so off we go in search of the next prize … and the next one … then the next. You get the idea. It’s an endless unsatisfactory loop of short-term gratification followed by more struggle for the same kind of experience.
But does it matter? After all, a literal treadmill is still good cardio. Maybe this metaphorical contraption we find ourselves on isn’t all that bad?
The Emotional and Psychological Fallout
Let’s break down the implications of our endless hedonic restlessness. And spoilers … it’s not great.
Disappointment: Imagine the excitement of opening a treasure chest followed by the disappointment of discovering half a moldy Snickers and a McHappy meal voucher. A repeating pattern of expectation and disappointment is deeply demotivating, and will eventually leave you unwilling to tackle new challenges.
Exhaustion: This treadmill is endless. As one fleeting happiness fades and another gleaming prize appears on the horizon, a hedonic happiness junky has little choice but to pick up their pace and keep running.
Inefficiency: Short-term happiness goals give you a skewed view of what success looks and feels like. A life in pursuit of easy gains can all too easily lead to a procrastination mindset. You know the deal: I have this important work to do, but first I must sharpen these shockingly blunt pencils.
How to stay off the hedonic treadmill
We’ve hopefully established that the hedonic treadmill can have some pretty damaging implications for your emotional and financial well-being if you let it rule your life. The obvious next question is, is it possible to jump off? And if so, how?
Ask why: If you’re running toward a milestone you can’t see or define, you’ll never get there. Set a list of accountability goals and check your progress against them.
Focus your consumption: Keeping up with the Joneses is a dead-end, and not for the reason you might think. Sure you’ve just added a whole bunch of additional spending to your life if you set your goals by what other people are doing. But you’ll also end up consuming stuff you don’t even particularly care about. Conscious spending is not about saying no to cool stuff because it costs too much. It’s about choosing only the things or experiences that’ll change your life for the better. Focus your resources on what matters to you, and ignore the rest.
Buy back your time: Instead of buying possessions, consider investing some of your disposable income in time-saving services. Whether it’s takeout, house cleaning, dog walking, or any of a thousand useful services, every minute you buy for yourself this way can be invested into those hobbies, family time, or learning goals that yield lasting rewards. Learn more from Ramit on How to Buy Back Your Time (Hint: Spend Money).
Invest in your health: One of the main predictors of your personal happiness is your physical well-being. By addressing work-life balance and channeling your sense of reward into fitness and health outcomes, you set yourself on a path to long-term happiness.
Rotate those hedonic treats: We all have simple treats we enjoy, and there’s nothing wrong with that! But instead of allowing that chocolate donut or computer game purchase to become a weekly phenomenon, use them sparingly and mix it up frequently. This way you gain some hedonic equilibrium and keep things fresh.
It’s important to go easy on yourself! Remember that many of us are pushing against deeply hardwired impulses.
What this all means for your work-life balance
As you set work goals, be mindful of how your happiness works. Are you setting a succession of hedonic milestones that never fully deliver on their promise? Or are you defining your success by goals that can deliver a lasting impact?
The other part of the work-life puzzle though is to recognize that pursuing happiness isn’t frivolous or wrong. What better reason to push out your work horizons than the knowledge that all that hard work will allow you to spend lavish sums on things you know you’ll love — that’ll enrich your life? The trick is to spend consciously, to carefully choose those rewards that’ll make the effort worthwhile, and to mercilessly cull out the rest.
Real happiness isn’t an endless treadmill. Pursuing prizes that’ll never truly satisfy you is a self-inflicted lab experiment in futility. But you’re not going to find happiness in perpetual frugality either! That’s just another kind of treadmill with fewer payoffs. You step off life’s hedonic treadmill when you consciously choose to chase after those things that’ll genuinely enrich your life, whether a family vacation, more time with the kids, or whatever floats your figurative boat — yes, even an actual, literal boat.
And the best thing from getting more mindful about happiness? You can finally stop running for its own sake.  

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Lessons in Persuasion From the Most Celebrated American Presidents

February 18, 2013 6 min read
Opinions expressed by Entrepreneur contributors are their own.

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On President’s Day, entrepreneurs might do well to reflect on what they can learn from our nation’s greatest communicators.
“The chief business of the modern presidency is persuasion – convincing people to do things they ought to do but don’t necessarily want to do – which is not so different than an entrepreneur selling a product,” says presidential historian Richard Norton Smith, former head of six presidential libraries and author of Thomas E. Dewey and His Times (Simon & Schuster, 1982), a finalist for the 1983 Pulitzer Prize.
Here are six lessons you can learn from some of the most celebrated American presidents, each illustrating a different facet of persuasive communications: 

1. Aim big, but be specific.John F. Kennedy successfully transformed his goal of putting a man on the moon by the end of the 1960s from a “pie in the sky” idea to an attainable reality, according to Douglas Brinkley, author and professor of history at Rice University. “Kennedy had a good sales pitch – we can beat the Soviet Union; we can win – and it captured peoples’ imaginations,” Brinkley says. But it was the detailed, time-specific nature of his plan that gave politicians and the American people something to get behind.
Lesson for entrepreneurs: Companies should ask themselves, “What’s our moon shot?” and then back it up with a specific strategy and time frame, Brinkley says. “Think about what’s big and bold and what your company can do, and get the word out. And a timeline is hugely important so it’s more than empty promises.”
Related: How to Be a More Charismatic Leader
President Franklin D. Roosevelt; Credit: NPR

2. Get out among the people.Franklin D. Roosevelt suffered from polio and spent summers receiving treatment at the Georgia Warm Springs Foundation, where he connected with some of the poorest Americans – the tenant farmers of the Great Depression. “FDR is a great example of a president who got out and listened to people,” Brinkley says. “This is what shaped a lot of his New Deal ideas.”
Lesson for entrepreneurs: In this age of conference call and Skype meetings, it’s easy for small-business owners and salespeople to lose the personal contact that’s so important in building relationships. “For small-business owners, it’s often about showing up and working your business into the fabric of the community,” Brinkley says.

3. Tell your story well.”The best storytellers are the most rehearsed,” says presidential historian Doug Wead, who served as special assistant to President George H.W. Bush and is the author of All the Presidents’ Children: Triumph and Tragedy in the Lives of the First Families (Atria Books, 2003). The story of Abraham Lincoln pacing in his train car rehearsing the Gettysburg Address is legendary. In his speeches and conversations, he also was able to quote long passages from the Bible, Aesop’s fables and other books he owned as a child. 
Lesson for entrepreneurs: Lincoln’s penchant for memorization served him well, whether he was addressing heads of state, cabinet members or the American people. “Knowing your sales pitch to the point where you can talk about it in your sleep and anticipate every question is a key to success in business as well,” Wead says.
Related: 4 Leadership Lessons From Abraham Lincoln

4. A memorable line goes a long way.”The only thing we have to fear is fear itself.” “Ask not what your country can do for you. Ask what you can do for your country.” There’s nothing as effective as a straightforward but memorable message like those iconic lines from Franklin D. Roosevelt and John F. Kennedy, respectively. With such powerful rhetoric, both presidents stirred two generations to action. 
Lesson for entrepreneurs: “If I listen to a speech and can’t repeat a line a president said, it didn’t hit home,” says Barbara Perry, senior fellow and presidential scholar at the University of Virginia’s Miller Center. “The same can be said for a company’s marketing campaign or sales presentation.” She points to Wendy’s “Where’s the beef?” and Alka-Seltzer’s “I can’t believe I ate the whole thing” as examples of successful slogans that many people still remember.

5. Put a human face on things.When Lyndon B. Johnson tried to sell his Great Society reforms to the American people, he used his own experience growing up in poverty to humanize the program. “Stories grounded in his Texas experience brought the statistics to life, and programs like Head Start took on a whole new dimension,” Smith says.
Lesson for entrepreneurs: Whether you’re a president trying to sell a program or an entrepreneur trying to sell a product, talking about your own experiences can add life and depth to the presentation, Smith says. “You’ll do a whole lot better if it connects with people emotionally first, and intellectually second.”
Related: Best Inspirational Words From Business Leaders in 2012

6. There’s no substitute for personality.Whether it was Kennedy softening reporters with his easy humor or Ronald Reagan using his persuasive powers to push policies through Congress, their charisma were key to their success. “It doesn’t matter what the message is – FDR’s message of more government help was diametrically opposed to Reagan’s philosophy of getting government off people’s backs – as long as it’s delivered with wit, charm and a sense of integrity,” Perry says.
Lesson for entrepreneurs: No matter what you’re pitching, your personal appeal can be as important as quality and price in closing the sale. “In addition to selling their policies, these presidents were able to sell themselves,” Perry says. “The same goes for entrepreneurs.”

This is the app that connects brands with the consumer

InfoCode is the GS1 Mexico mobile application that allows consumers to find out more information about their product by simply scanning their barcode.
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February 15, 2021 4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

With the objective of providing reliable information to consumers, as well as providing a digital platform to SMEs and Corporations to increase the user experience of their clients; GS1 Mexico launched the InfoCode mobile application –brands that connect-.
InfoCode is the GS1 Mexico app –available for iOS and Android– that allows consumers to find out more information about their favorite products by simply scanning their barcode, in addition to allowing companies to strengthen their brand, have a closer relationship with their customers and show information that is not seen on their packaging such as certifications and regulations that they comply with.
Juan Carlos Molina, General Director of GS1 Mexico, mentioned that: “Without a doubt InfoCode is a forceful response to the digitization of new consumer habits, the accelerated adoption of electronic commerce and the use of applications to improve the lives of people in the new normal. In this scenario, the Bar Code is positioned as the key to access to reliable information for the benefit of companies and the end consumer, just one scan away ”.
According to data from IAB Mexico, eight out of 10 users follow a brand to be updated on its news, while figures from the Mexican Association of Online Sales (AMVO) highlight that the Mexican buyer is increasingly informed, since, in On average, consult five sources of information before deciding to buy a product or service. In this context, InfoCode takes on great relevance to create a communication link between business and consumer to accompany them on their shopping journey.
Currently, InfoCode has more than 200,000 products available in all categories – food and beverages, hygiene and beauty, general merchandise, among others. It should be noted that all brands can participate and upload their products to the app, in addition to highlighting the active and committed participation of companies such as: Grupo Bimbo, Grupo Alen, Grupo Lala, Colgate Palmolive, Pinsa and Mondelēz, among others.

For the end consumer, InfoCode offers the following benefits:
Use an intuitive platform that is easy to use and navigate.
Know before anyone else campaigns and product launches of your favorite brands.
Know information that you will not see on the packaging of your products
Access reliable and updated information on nutritional values, ingredients and allergens of the products you consume, among other attributes.
Make the grocery shopping list without forgetting any product.
See use and applications of the articles.
Enrich the shopping experience of the final consumer (think, share, create and live).
Interact with brands directly.
Discover the benefits of products that meet standards and certifications.
For their part, companies may:
Establish a direct communication channel with the consumer.
Know which of your products are the most scanned by users.
Deliver reliable and consistent information on your merchandise.
Strengthen your brand’s omnichannel strategy.
Reduce investment in a digital platform.
Strengthen your communication plan by sharing multimedia content, surveys, promotions, nutritional information, seals and regulations with the consumer, as well as recipes, information and tips for use.
Get direct feedback from users.
“In the coming months, GS1 Mexico will take on the task of adding new players to InfoCode to enrich the consumer’s user experience and empower their decisions, as well as develop initiatives focused on the digital ecosystem and omnichannel environment in which companies operate. . Today the future is visualized through the lens of an app ”, added Juan Carlos Molina Robledo.
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This is how Entrepreneurial Capital is concentrated in Latin America

With Brazil, Mexico and Colombia leading Venture Capital, the most attractive sectors are e-commerce, Fintech, logistics, health and biotechnology, prop tech, market place, smart cities and mobility.
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February 15, 2021 4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The Entrepreneur Capital Funds or Venture Capital are an investment alternative for both small companies and entrepreneurs in the different phases of starting the business. In Latin America they have been gaining ground, especially in Brazil, Mexico and Colombia.
These funds have become one of the most important options for companies that cannot access other types of capital. Figures from LAVCA (Association for Private Capital Investment in Latin America) indicate that since 2016, Venture Capital investments had doubled year after year to reach a record of 4.6 billion at the end of 2019. Although in recent months they recorded a decrease as a result of the impacts of the COVID-19 pandemic.
According to the venture capital fund Wortev Capital , the pandemic affected the entrepreneurial sector in three fundamental aspects:
Accelerated the reconfiguration of the business model of large and small companies.
It encouraged them to renew themselves.
It led them to seek more investment alternatives.
Although Amexcap points out that growth in Latin America was late, both the region and Mexico have “substantial growth ahead.” Along with the growing penetration of digital technologies and the adoption of financial services, the percentage of venture capital investments are growing.
Brazil, Mexico and Colombia are the most prominent players in entrepreneurial capital in Latin America. According to Amexcap, Mexico represents a venture capital opportunity of $ 2.4 billion per year in the average emerging market. This means 3.3 times more than what was registered in 2019.
Depositphotos.com
The five countries with the greatest presence in Venture Capital investments in LATAM are:
Brazil with 50.5%
Mexico with 22.7%
Chile with 9.1%
Colombia 8.2%
Argentina 6.6%
“Statistically the main sources of investment for small businesses come from their own savings, private banks, family and friends. Historically, those that receive entrepreneurial capital have a better chance of becoming the companies of the future, the entrepreneurial giants that dictate trends, says Denis Yiris, CEO of Wortev Capital .
Electronic commerce, Fintech, logistics, health and biotechnology, prop tech, market place, smart cities and mobility, are the sectors that are obtaining the greatest benefits from Venture Capital.
Large companies take on the challenges by concentrating efforts and resources to continue operating, however entrepreneurs and small companies need to approach new financing or capitalization alternatives, such as Venture Capital, to invest in innovation, technology and development.
“Mexico requires venture capital to focus more on new ventures and projects that are starting. The support must be both financial and of accompaniment throughout their process and evolution so that these young companies can really stand out and continue their growth so that tomorrow they can be part of the emerging market in the country “, stressed Yris, who also pointed out that Wortev Capital it already implements this dual business model of investment and acceleration.

Ai-Da, the first robot artist to be exhibiting herself

As a critic of modern life and technology, Ai-Da can draw thanks to artificial intelligence.
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February 15, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Ai-Da , a humanoid artificial intelligence robot, will exhibit a series of self-portraits that she created by “looking” into a worm with her cameras on her eyes. It sounds strange? A little bit, we will tell you how it works and why the idea came up.
The robot was named Ai-Da after the 19th century mathematician Ada Lovelace. According to its creators, it is capable of drawing real people using its camera eye and a pencil in hand.

How does it work
She ‘looks’ in the mirror that is integrated with her camera eyes and with the help of algorithm programs transforms it into coordinates. The hand of the artistic robotic, calculates a virtual route and interprets the coordinates to create the artwork.
Why an artistic robot
The idea for Ai-Da came from the owner of the Oxford art gallery, Aidan Meller and the art curator Lucy Seal.
Seal commented that the self-portraits are meant to be a critique of our current reliance on data-driven technology.
In an interview with The Sunday Times she said that “we live in a culture of selfies, but we are giving our data to the tech giants, who use it to predict our behavior. Through technology, we outsource our own decisions ”.
“The work invites us to think about artificial intelligence, technological uses and abuses in today’s world.”
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His work will be exhibited at the Design Museum in London between May and June, if sanitary conditions permit. However, this would be the second exhibition, in 2019 the robot was presented and explored the limits between artificial intelligence, technology and organic life in drawing, painting, sculpture and video art.

Intel mocks Apple after processor swap

Intel compares the performance of PCs equipped with its processors and new Macs with Apple’s M1 processor.
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February 15, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Apple announced the launch of its new computers with its own processor at the end of last year and Intel recently launched an advertising campaign in which it “mocks” the processors of the apple company.
“If you have enough power to launch a rocket and a Rocket League game, you are definitely not on a Mac,” reads one of the images that the company posted on social networks.

Only a PC can power scientists and gamers alike. #GoPC
– Intel (@intel) February 10, 2021
Intel compares the performance of PCs equipped with its processors and new Macs with Apple’s M1 processor. In another post they state: “If you can touch Photoshop thumbnails with your real thumb, then you are not on a Mac.”

Only a PC offers tablet mode, touch screen and stylus capabilities in a single device. #GoPC
– Intel (@intel) February 2, 2021
The company explains that only PCs “can power gamers and scientists alike.” It also states that only these types of machines offer tablet mode, touch screens and stylus, useful functions for designers.

How to Give Yourself a Tax Cut

February 15, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
It’s been one of the most tumultuous, uncertain years in modern history, and yet – at least in my line of work – we now have some form of certainty just in time for tax season.
With Democrats owning a voting majority in Congress for the next two years at a minimum, small- and medium-sized business owners can look to Joe Biden’s proposed tax plans from the campaign trail for what to expect.
I, as well as many others, anticipate higher taxes.
Related: How Will the Biden Tax Plan Affect Your Small Business
It’s not a done deal, however. The majorities are slim. And with more coronavirus aid expected to pass a Democratic legislature, some of the loftiest tax code changes may not pass. After all, it’s a fiscal fact that funding relief has to come from somewhere.
That said, business owners can — and should — prepare for significant changes to tax rates in the very near future. I went into this business because I want to see business owners keep as much of their hard-earned money as possible, regardless of what’s happening in Washington or elsewhere.
My recommendation? Don’t wait for politicians to give you a tax break. Find ways to give yourself one.
Here’s what I’m telling small and midsized business owners to start thinking about as we head into 2021: 
Consider your corporate structure
Particularly for the smallest businesses, consider how you’ve incorporated your business.
If you’re a single-member LLC, your business and personal finances are going to mingle come tax time. This not only increases your chances of an audit but makes it more difficult to parse out what can legally be deducted as a business expense.
If you haven’t already, investigate becoming an S-corp. This opens up your options for deductions, ensures a cleaner tax record, and is likely to save you thousands, if not tens of thousands, of dollars in the long run.
You should undergo a review with your financial and legal advisors now, at the beginning of the year, to see how you might benefit from a change in how your entity is designated.
Related: Regulations and Taxes: What’s in Store for 2021 
Be ready for audits
Some, including myself, believe the Biden administration will raise tax revenue by clamping down on existing rules. This could come in the form of an increase in internal auditors at the IRS.
While I always preach maintaining clean books and being prepared for an audit, this potential rise in auditors clearly increases the chances of receiving one of those envelopes with the dreaded “Internal Revenue Service” return address in the corner.
That means taking some small measures, like ensuring you always retain the original receipts for deductible purchases (not just the credit card receipt). And some bigger ones, like being honest with your advisors and taking care of anything from the past that might surface. 
Credits are your best friend
Finding ways to get more deductions is one thing, and your accountant will be happy to help, but tax credits are the holy grail. That’s because tax credits result in a dollar-for-dollar reduction of your overall tax bill instead of a percentage knocked off. In the end, it means more money in your pocket at the end of the day.
One such credit to explore with your tax advisor is the Research and Development tax credit.
Related: 8 Tips to Squeeze More Savings from Your Home Office 
Take advantage of pre-tax options
Whether it’s tucking money away in a 401(k) until the political winds blow back toward lower tax rates or taking advantage of HSAs and FSAs, there are many ways small- and medium-sized businesses can ease tax burdens by utilizing pre-tax funds.
Medical bills could be a big one. They add up quickly. If you know medical expenses are coming, ensuring your FSA program is up to snuff helps ensure you’re not using post-tax money to pay for them.
There are plenty of other legal avenues to ensure more pre-tax dollars will allow you to retain and expand your business resources, but they can get more complicated. That’s another question for your advisor. 
It’s all about planning
Giving yourself a tax cut is perfectly doable and entirely legal. Just take every measure possible to research the complexities and nuances.
The future is never certain — 2020 proved that — but planning your businesses’ tax strategy makes it less uncertain. And as 2021 comes into focus, the time to start planning is now.

Sleeping less than 6 hours affects productivity: Elon Musk

The Tesla and SpaceX founder revealed that he tried to get less than six hours of sleep, however this decision lowered his overall productivity.
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February 15, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Elon Musk is the closest thing to a Tony Stark in real life, the businessman and engineer owns Tesla, SpaceX, and Neuralink, three large technology companies. This makes the entrepreneur have his work schedules quite planned.
The businessman who constantly disputes the place of the richest man in the world with Jeff Bezos , confessed in an episode of the podcast ” The Joe Rogan Experience ” that he tends to work a lot and even schedule meetings at one or two in the morning.
How does Musk get organized?
Image: Depositphotos.com
One of the keys is that the tycoon only sleeps six hours a day. On Joe Rogan’s show, Musk confessed that he tried to sleep less than that time, however, he realized that it “decreases overall productivity.”
“I don’t feel like sleeping more than six (hours),” he confessed. According to CNBC , the businessman came to sleep on the floor under his desk at Tesla, in an effort to increase production of the Model 3.
It is important to note that Musk himself, who has declared that he works up to 120 hours a week, admits that his hours and sleep habits are not recommended.