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Patria would be the name of the Mexican vaccine against COVID-19

President Andrés Manuel López Obrador said that in Mexico a process is being developed to generate a vaccine that he suggested calling Patria and removing the name.
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February 15, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

In Mexico there is an initiative of the National Council of Science and Technology (Conacyt) so that the country can manufacture its own vaccine against the SARS-CoV-2 virus, recalled President Andrés Manuel López Obrador.
During his press conference to announce the start of mass vaccination for older adults, the president added that there are also efforts by private companies and public research centers, for which he said that he has already asked the health authorities to “set aside” the name of the country for the registration of the trademark and patent.
The head of the federal executive proposed this name in what appears to be an emulation of the vaccines that are being developed by the Finlay Institute of Vaccines, of Cuba, known as Soberana 01 and Soberana 02.
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Existing vaccines
The Community of Latin American and Caribbean States (Celac) has registered six vaccines in the clinical phase: two Cuban, one Mexican, one Chilean, one Argentine and one Brazilian, according to the Mexican Secretary of Foreign Relations, Marcelo Ebrard.
The foreign minister pointed out that Mexico maintains “communication” with Cuba so that its vaccines can study phase three, which is applied in humans, in Mexican territory.
Mexico has pre-purchase agreements for 34.4 million doses of Pfizer, 77.4 million of the British AstraZeneca vaccine, 35 million of the Chinese CanSino, 24 million of the Russian Sputnik V, one million of the Chinese Sinovac and 51.5 million from the Covax platform, promoted by the World Health Organization (WHO).

How to Become Your Own Mentor

The art of picking up wisdom from many different places.
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February 15, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
As creative entrepreneurs, we are always relying on inspiration. It’s what drives us forward to make new art and express ourselves in a financially viable way. However, this expression usually needs some guidance to succeed. You can have the best idea in the world, but it won’t matter if you lack the knowledge of executing it. For this, we are dependent on those who came before us, those who cultivated their own knowledge through experience: mentors. 
Unfortunately, not all of us will have the privilege of directly studying under a capable mentor. Many young creative entrepreneurs will have to forge their own way, likely making their own mistakes and learning from them. That doesn’t mean that you have to go at it without any help whatsoever, nor that you can’t move intelligently on your own. And once you have become successful, you will have the option of becoming the mentor you may never have had for others. 
Related: You Need a Mentor. Here’s Where to Find One for Free
 
Piece together wisdom
Although you may not have a person who has taken on the specific role of a mentor in your life, there are almost certainly influential people who can help guide you. These people could come in the form of college professors, your peers in a field, or even relatives. Remember: just because someone doesn’t do the same work as you doesn’t mean that they don’t have valuable insight to offer you. Keep an open mind. When you inevitably run into someone who has earned their spurs as a successful entrepreneur, creative, business person, etc., take some time to ask them a few questions. There’s a decent chance that they’ll be flattered by your attention and might offer you a few tips. Some of this advice they’ll have acquired on their own, and some might have been passed down to them. Stack up enough of these tips and you will have enough wisdom to become your own fully-fledged mentor. 
Related: Five Reasons Why Every Entrepreneur Needs a Great Mentor 
Becoming your own mentor
The most important aspect of having or being a mentor is cultivating wisdom from experience. To mentor yourself, you’ll need plenty of experience, and that means taking risks. This can be especially challenging for individuals who haven’t had someone show them exactly how to do what they do. For a new entrepreneur, this is a scary but exciting time.
When you put yourself out there, be aware. When you succeed, try to assess exactly why you could be successful in a given venture. What about your actions created a positive effect? Likewise, when you fail, you have to break it down, as painful as that might be. What happened that caused a collapse? This awareness of yourself is incredibly crucial to building up wisdom for yourself and others. 
Remember that, in all likelihood, you did not reinvent the wheel. As an entrepreneur/creative, you are a part of an ever-expanding network of wins and losses that have been cycling long before you came onto your scene. Humility is an invaluable trait for any entrepreneur/creative, be careful not to fly too close to the sun. This is not to say that you shouldn’t believe in yourself, far from it. Confidence is not the direct opposite of humility, and building up both simultaneously is a careful balancing act. A failure does not mean that your journey is over, but a win does not mean that you’ve beaten the game. It’s all a part of the process. 
Related: How Mentors Kindle Entrepreneurial Spirit in a Start-Up
 
Passing the Torch
If you continue to succeed, you will eventually find yourself in a position where others rely on you for their livelihoods and inspiration. This is a great privilege, which is all too often taken for granted. Of course, not all of your peers/employees will hold you in equally high regard, but that’s nothing to take personally. Not everyone marches to the beat of the same drum, and that’s fine. Still, if you become successful, there will be people who will look up to you and want access to the wisdom you’ve accrued. 
Be selective with the people you share your knowledge with and cultivate the ones you do. They will be the next links in the chain of your field. Aside from any philosophical reasons for passing down what you’ve learned, it can also directly benefit you personally mentoring your workers. No one can do everything alone, so it will be enormously helpful to you to take the time to impart some of the skills that you have so painstakingly acquired throughout your journey to others. You might even pick out a small handful of candidates through this process to succeed you if you get far enough with your enterprise. A well-developed legacy is the greatest thing a mentor can leave behind. 

How to Win Over your eCommerce Customers’ Loyalty?

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Having a massive base of loyal customers who make frequent purchases, leave good reviews about your brand, and refer new customers to your brand is the dream that drives most eCommerce businesses today.
Studies show that highly engaged customers are likely to buy 90% more often and spend 60% more per transaction compared to a new customer. This clearly indicates that winning your customers’ loyalty should be one of your topmost priorities.
If you’re wondering how top eCommerce brands turn their customers into loyal brand advocates, then this comprehensive guide will help you with just that. Read on to learn about tips and tricks, and that will help you do the same.
1. Delight your Customers by Offering Exceptional Customer Service
Apart from high-quality products, customer service is what will make you stand out as a top eCommerce brand in your niche. When you delight your customers by offering exceptional service, they will be urged to make repeat purchases from your brand. 
You can offer premium customer service by optimizing your eCommerce fulfillment process. You can make sure that all the products are reaching your customers on time. 
You should take measures to enable stringent quality control checks for all your products so that the customer is satisfied with the products and product returns are minimized.
You should also ensure that you are tending to customer queries and complaints as quickly as possible. You can offer self-service solutions such as AI chatbots on your website so that your customers get quick resolutions. You should also monitor all customer service channels such as live chat, emails, and social media in order to offer instantaneous customer support.
2. Offer Hassle-Free Returns and Exchanges
Having hassle-free returns and exchanges might be one of the top priorities for your customers. Studies show that negative eCommerce return experiences can discourage customers from shopping again.

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So, try to offer risk-free return policies for your products to encourage more order values. You should also make sure that you stick to all your policies and there are no hiccups in the process.
Easy exchange policies can also be one of the incentives that urge the customers to stay loyal to your brand and recommend your products to others.
3. Start a Loyalty Program
Point-based loyalty programs can be beneficial in triggering repeat purchases from your customers. You can create loyalty programs based on purchase frequency. You can also offer incentives such as free shipping, one-day deliveries, free gifts, exclusive access to offers, and free gifts as a part of your loyalty program.
One of the best loyalty programs is the Amazon Prime subscription offered by Amazon. Customers get various perks such as free delivery, early access to deals, free content, and many more features at an affordable price, which has helped them create a loyal army of customers.

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4. Nurture your Customers on all Possible Channels
To win your customers’ loyalty, you should try to nurture your customers on various channels such as emails, online forums, and social media platforms. Having an omnichannel presence will be highly beneficial in increasing customer engagement.
You can nurture your customers through email newsletters. Instead of bombarding your customers with purely promotional content, try to add value by sharing links to valuable content and offering exclusive discount coupons.
You should also create visually appealing content on social media channels that is most popular amongst your target audience. Create contests, giveaways, share customer stories, leverage user-generated content, and interact with your customers to make the most out of these social media platforms.
5. Contribute to a Social Cause
If you are a brand that supports any social cause, you can use it to win customers’ loyalty. When customers’ values match with your cause, they will likely prefer your brand over others.
For instance, if your brand focuses on sustainable fashion, you should leverage this fact and let your customers know about it. Or, if you contribute a percentage of your profit to a charity, you should proudly display this on your website to form a better connection with customers.
6. Focus on Improving Product Quality 
At the end of the day, customers want their products to be of high quality. Irrespective of other factors, if your products do not match customers’ expectations, then customer loyalty will dwindle eventually.
So, keep figuring out ways to improve your products’ quality. Have stringent quality checks in place to ensure that only the highest quality products are delivered to your customers. Go through customer reviews and ratings to identify the products that are disappointing your customers and try to improve their quality.
7. Let your Customers Know that they are Being Heard
Consumers want to be heard and valued more than anything else. If your customers know that you consider their feedback and act on it, you’ll earn their trust almost immediately.
Try to get customer feedback by sending out surveys or simply collect data from your online reviews. Understand your shortcomings and figure out ways to eliminate customers’ problems. Once you’ve done that, reach out to your customers and let them know about it. This will definitely help in earning their loyalty.
Final Thoughts
With the massive competition in the eCommerce industry today, it has become more challenging than ever to win your customers’ loyalty. But it is possible by genuinely caring about your customers, valuing their opinions, and frequently engaging with them.
Using the strategies in this guide, you’ll definitely see an increase in the number of loyal customers. So, waste no time and start implementing them right away!
Image: Depositphotos

3 Brand Story Frameworks to Grow Your Business

February 15, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
What if I asked you right now what your business does? And what if I told you that you only have 30 seconds to land that perfect elevator pitch? Would you be able to do it? 
If you hesitated, let me tell you that this is not uncommon. You’re part of a vast group that can’t explain what their business does in a way that others understand. “Message-less-ness” is widespread. The good news is that, like other “less-ness” disorders, there’s a cure.
And what’s the cure, you ask? A healthy dose of brand story marketing.
In a world where we compete with all kinds of brands, nailing your message is critical. Having a brand story means taking your potential client on an emotional journey. It sets you apart from others and leaves a lasting impression — an open invitation to form a connection (a fan) for life.
Related: Bad Web Design Isn’t Just Annoying—It Costs You
What does this mean for your business? 
How do people connect? We meet, we exchange ideas, opinions, beliefs and anecdotes. Then we tell each other exactly what we’ve been up to. In short, we share stories. It’s a primal instinct to do this when we meet new people and connect with a fellow human being. We test to know if we share the same values, likes and dislikes or convictions; to know whether we belong to the same clique.
The same goes for business. Telling and relating to each other’s stories is a foolproof way to promote a lasting and memorable connection between your brand and your customers. A brand story tells them how your business can help them, in a way that attracts everyone with the same values. 
According to research by Headstream, if people love your brand story, 55% of people are more likely to buy your product in the future, 44% will share your account, and 15% will buy your product immediately. That is how important your brand story is.
To tell a great brand story, you must first understand the foundation of storytelling. ⁣Everyone knows that every great story has a beginning, middle and end. ⁣What most of us don’t know is what goes where. Even fewer people know what goes into each of these sections. May these great story architects guide us on our journey of telling a great story.
Related: Learn This Useful Way to Approach ‘Impossible to Solve’ Problems
1. The Hero’s Journey, Joseph Campbell
“The Hero’s Journey” or “Monomyth” is a standard template of stories known worldwide, based on Joseph Campbell’s book The Hero with a Thousand Faces. 
Essentially, it refers to an extensive category of stories in which a character (your customer) ventures out to get what they need, faces conflict and ultimately triumphs over adversity, guided by your brand, and then comes home changed or transformed.
The Hero’s Journey has become a staple of Hollywood movies, adventure books and story writing. This framework reflects both our personal and business journeys and how we see ourselves. 
The Hero with a Thousand Faces has inspired writers across literature, music, films and video games. Perhaps most famously, George Lucas credited Campbell for influencing the structure of the Star Wars films.
The hero of your brand story is your customer. They are at the very center of a significant journey through which your business leads them. You take them out of their ordinary world and return with them, with new knowledge in hand and forever changed for the better.
By framing your story based on the Hero’s Journey template, your business can create a narrative that your customers will never forget.
2. The Story Circle, Dan Harmon
Dan Harmon’s Story Circle, a compressed version of Campbell’s the Hero’s Journey, is a story structure divided into eight distinct parts, following a protagonist’s journey. In broad strokes, it always involves a character venturing out to get what they need and then returning, having changed.
The Story Circle framework uses a narrative arc present in myths from all over the world and emphasizes how almost all forms of storytelling have a cyclical nature. 
If you ever want to dissect this paradigm, look no further than Community, Rick and Morty, The Simpsons and even Doctor Strange. It’s an approach that many other writers have adopted, including IT Crowd creator Graham Linehan.
The Story Circle framework will help you put the customer first. From there, it allows them to relate to your brand and your business, as well as envision the things your products will enable them to achieve.
Related: The Difference Between Growing a Business and Growing a Brand
3. StoryBrand Framework, Donald Miller
In his book Building a StoryBrand, Donald Miller lays out the StoryBrand framework, a marketing messaging tool utilized by business leaders to clarify their message using a seven-part method that leverages story power. 
Miller proposes using a Hero’s Journey framework for your marketing message and your business’s brand experience. This can help your business become an invaluable asset in your customers’ lives when used correctly. It allows companies to simplify their brand messaging by taking a story-driven approach to communication that places the customer at the center of everything.
Clarifying your message through the StoryBrand formula will, as Miller puts it, “organize your thinking, reduce your marketing effort, obliterate confusion, terrify competition and finally get your business growing again.”
Tell your authentic story
You have all the ingredients — now tell your story. Whether you’re using it to create new content or making that first impression, make sure you get real and speak your truth. Be honest about the adversity you faced and how you’re working to overcome it. People won’t relate to your ongoing success; it’s the challenging journey of chasing your goals, getting knocked down and, ultimately, finding a path toward success. Clarify your business’s message to connect with your customers personally, and in the process, grow your company and create fans.
Embracing the structure of story frameworks can be your superpower. The next time that elevator door opens up, you will have an epic story — a story that has a compelling narrative, one that places your customer at the heart of it — a tale staged with emotional experiences. Now you can distribute it across your customer’s journey to empower their lives and drive business results.
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How Tech is Shaping the Future of Finance

Finance and technology, now dubbed fintech, presents opportunities for entrepreneurs with innovative solutions.
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February 15, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
Technology and finance have always been intertwined, from the invention of the abacus to make financial calculations easier to the mammoth supercomputers that are used to drive complex financial models today. The fintech industry was born out of that merger, and now the majority of financial activity is carried out on mobile phones, enabling more people to have access to financial services.
Apart from increasing access, technology has also driven a variety of drastic changes to financial systems around the world and in some cases, upturning entire sectors as in the case of mobile investment apps and stockbrokers. The fintech revolution is continuous, however, and the following are some of the most pivotal trends which will shape the future of finance, driven by savvy entrepreneurs.
Related: 5 Effects of Covid on the Fintech Industry
Security
As financial services have moved from the realm of face-to-face to remote interactions, security has been one of the major concerns that all stakeholders have had to grapple with. Cybercrime has continued to rise at an alarming rate, and ransomware payments are gradually becoming a standard operating expense for many companies. 
To combat that, there is an increasing focus on biometric solutions as a way of achieving the highest possible levels of security, since biometric markers cannot easily be replicated or hacked. Fingerprints have been the standard, but public health concerns are shifting attention to contactless biometrics identification solutions as well.
Open banking
Traditionally, financial institutions have guarded their customer data jealously to secure their market advantage. That has typically involved denying potential competitors access but has often seen banks denying the customers themselves full control over their data. Nowadays, the open banking concept has seen a resurgence due to the increase in data protection laws that allow customers to access and move their data as they wish, but also due to the increasing cooperation between fintech companies and traditional banks.
Open banking is reported to have generated $7.29 billion in 2018 and is expected to reach $43.15 billion by 2026. Open banking gives new fintech companies the ability to leverage big data to provide better — and more customized — services, helping people lower their debt, increase their income, and make more profitable investment decisions. 
Regtech
As fintech companies have continued to build solutions on new technology, governments and their regulatory agencies around the world have been playing catch-up with new rules and regulations to cover each new advancement. That has led to fintech companies having to deal with a patchwork of regulations in each country where they operate.
Regtech solutions can generally be divided into identity management, monitoring of transactions and the risks associated with them, and regulatory reporting. The goal for all regtech solutions is to streamline the process of identifying and complying with relevant regulations. The regtech market size is expected to grow from 6.3 billion in 2020 to 16.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 20.3%.
Related: The Fintech Unicorn Founders
Cryptocurrency adoption
Far from the initial days when cryptocurrencies were on the fringes, 2020 saw increasing adoption among mainstream financial services companies. For instance, in November, PayPal announced it would begin allowing all U.S.-based users to buy, hold and sell cryptocurrencies on its platform.
As more people begin to use cryptocurrencies, more businesses will begin to accept them. As cryptocurrencies are not without their drawbacks (such as security and volatility), companies that can provide solutions to those drawbacks will be rewarded by the market.
Mobile payments
Cash is not dead. Yet. It is clearly on the way out though, as the world steers away from physical contact and mobile payment options become widely available. From small startups to technology giants like Apple and Google, mobile payments have become a priority in the financial services industry.
Solutions that facilitate money transfers are common, but international transfers remain a big pain point. Transferwise raised $319 million at a valuation of $5.5 billion and other fintech companies have raised large sums as well, but there is still a ways to go before international transactions become as seamless as local ones. The size of the Remittances market continues to rise and with it, the opportunity in mobile payments.

Cutest Art Easter Printable Coloring Pages

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Are you looking for some adorable Easter activities for your kids this year? These cutest art easter printable coloring pages are AD-OR-ABLE!!! Fun for the whole family!
Cutest Art Easter Printable Coloring Pages
Easter is right around the corner and it is one of my favorite holidays. I love celebrating that Christ is Risen! He is alive and well!! I don’t think it’s a coincidence that we celebrate this in the springtime when dead things are being brought back to life. 😉
Other than that, I absolutely love all the fun things that come when celebrating Easter and springtime!
These Easter coloring page printables definitely reflect all of that and will be so fun for your kids this season. 
You’ve got specific printables that say ‘Happy Easter” as well as some general springtime fun pictures with the little animals. Print as many as you need and use these all season long! 🙂

Download the Easter printable coloring pages for kids here.

Download the Easter egg printable coloring pages here.

Creative Ways To Use These Easter Coloring Pages Printables:
Here are some super fun and creative ways to use these Easter coloring page printables!
Easter Activities For Kids For Family Gatherings
Are you hosting Easter at your house this year? Bring these out as a fun activity for the kids to do before or after an egg hunt!
This would be a great intro into an egg hunt, or to help everyone calm down after the egg hunt is over. Plus, it will give them a cute little reminder to take home and hang up in their house. 🙂
Pair It With A Fun Easter Craft
Use these coloring pages as aids to some other fun Easter activities! Some of those include:
These super fun Speckled eggs that you can make with your kids.
Paint the pages with watercolor paints instead of crayons or markers.

Starting in 2021, by law employers must provide ergonomic equipment to home office workers

Due to confinement, few people have adequate furniture to carry out their work, an important element is the chair.
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February 12, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

On January 11, the reform that regulates teleworking entered into force, which specifies in its article 311 that the boss must provide computer equipment necessary to carry out the work, maintenance of it, ergonomic chairs, printers, among others to the employees who do home office .
This also benefits the employer, as according to the Liberty Mutual Research Institute for Safety , for every dollar invested in employee safety, there are savings of between three and six dollars. In other words, the fewer health incidents related to musculoskeletal disorders derived from the “work” that employees present, the greater the savings of the companies.
Arturo Mota, regional sales director for Herman Miller Mexico , comments that the term ergonomics probably had no more relevance than in these days when, forced by the pandemic, they had to implement work at home from one day to the next. “The time that we remain seated is approximately 40 hours a week . In such a way that guaranteeing a good posture through different tools is an obligation and a support that will generate an increase in productivity. Having an ergonomic chair as one more work tool guarantees between 15% and 20% more productivity, reducing distractions and providing physical and mental benefits . ”
In addition to the home office reform, there is also the Official Mexican Standard (NOM) 035, which aims to identify, analyze and prevent psychosocial risk factors, as well as promote a favorable organizational environment in the workplace.
The issue of postures at work is relevant; Due to confinement, few people have adequate furniture to carry out their work, an important element is the chair.
“Office chairs should be considered today as one more work tool and under this consideration their performance is linked to the benefits that each company determines for its employees. We know that this is a great step for the occupational health care of those employees who do their work from home, the ideal is that desks and monitor stands are also included in the benefits ”, says Arturo Mota.
One of the determining factors for compliance with the labor reform is the investment that companies will have to make to facilitate the inputs that are marked in article 311 . In this sense, Herman Miller has commercial partners to generate a furniture leasing plan, to avoid the decapitalization of the companies.
Mota indicates that companies could spend, on average, 20,000 to 30,000 pesos per employee , but investment in quality furniture represents savings for companies in the medium and long term. These factors have a positive impact on the productivity and health of employees, lowering the cost of medical and disability insurance.

10 Inspirational Presidential Quotes

In matters of style, swim with the current; in matters of principle, stand like a rock. — Thomas JeffersonThe founding father and primary author of the Declaration of Independence knew a thing or two about principles. Among his many notable political achievements, is the bill he wrote in 1786 establishing religious freedom, which was used as a model for the religious language in the Bill of Rights.
When it comes to trends in the market it helps to stay current, but when it comes to what your company really believes in, stand firm and stay true to your principles. 

5 Great Tools To Improve Your Business Knowledge

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Knowledge is power, and it’s what makes us business owners better able to compete in a marketplace … [+] that never stands still.
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By Susan Guillory
Knowledge is power, as we all well know. And yet, for many entrepreneurs, once we initially figure out how to run our businesses, we don’t invest time and energy into acquiring more knowledge to keep moving forward.
That’s a shame, because learning more skills and tools is what makes us more competitive in a marketplace that never stands still. Here are a few ways you can improve your business knowledge.
1. Online conferences
One silver lining to running a business during a pandemic is that instead of in-person conferences and events, everything’s been moved online. That means you can hear well-known industry leaders speak on their topics of expertise without the cost of airfare and a hotel. And most sessions are recorded, so if you can’t dedicate three days to watching one after another in real time, you can learn on your own schedule.
A personal story: I was looking at course software (which I know little about) and discovered one company had a free three-day conference with lots of educational sessions. Bam. Done. Not only will I learn how to maximize course sales, but I’ll also get a peek at the sponsor software to see if it fits my needs.

2. Books
Remember these? Yes, books are still great resources for knowledge, especially if you’re in an industry that evolves overnight. I laugh when I think about the digital marketing books I wrote 10 years ago—they’re completely outdated by now. So even if you read a book about, say, programming five years ago, chances are there’s more to learn now. (Don’t know what business books to read? Don’t reinvent the wheel; follow others’ book recommendations.)
You can also find really great e-books for free from companies that want you on their mailing list. If stats and reports are your jam, look for companies you follow to see if they have any free white papers that might sharpen your awareness of what’s happening in your industry right now.

3. Blogs
I spend my days creating content, and I do a ton of research on sites and blogs. There are some I rely on heavily for the latest in my industry. Neil Patel’s blog is a great example of one I use to understand the latest SEO trends. I also read a lot of Forbes Small Business for cutting-edge thought leadership. Consider who the experts are in your field and see if they’re writing. Likely they are.
This is a bonus source because if you’re creating content for your own blog (you are, right?), you can get great ideas from others. Just find your own unique angle when writing your blog posts.
4. Company resource pages
If you use software or tools, and wouldn’t mind better understanding how to leverage them, see if the company you buy them from offers resources to help. HubSpot is a fantastic example of a company that has a ton of free resources to help its customers, including an in-depth blog and free courses and certifications. It’s win-win: you as the customer learn tricks and strategies you might not have figured out on your own, and the company gets a loyal customer.
You might also consider requiring any staff that uses a tool to also take advantage of a company’s resources, especially webinars and tutorials.
5. Learning platforms
If you have a LinkedIn profile, you have access to the LinkedIn Learning platform, which has more than 16,000 free and paid courses on subjects ranging from creating a marketing plan to raising capital. The paid membership is $29.99 a month.
A free option is edX, a free learning platform that covers the gamut from language to nutrition. The site has some in-depth business courses, including those on supply chain management, fintech, and marketing analytics. The courses are actual college courses taught at prestigious schools like UC Berkeley and Columbia, but you get access to them online at no cost.
Making time to learn
“Okay, Susan, you’ve given me a list of places I can expand my knowledge. Are you also going to magically create time for me to learn?”
I get it. You’re busy. You don’t have a ton of extra time to put toward things that aren’t adding to your bottom line. But let me just stress this fact: knowledge does add to your bottom line. If you learn new skills, you can offer more services to customers. If you discover features of the software you use that make you more productive, you save time. It does require dedicating time to learning, so I suggest blocking off time on your calendar, just like you would do an important meeting. Don’t skip it; it may seem like there are more important things to do, but learning should be a priority.
If you simply can’t find the time, you might need to delegate more of your tasks to others. Your job as a business owner is to continually find new ways to innovate and remain competitive, and that sometimes means taking yourself offline (metaphorically) from the business so you can invest in your own knowledge.
Take notes. We all learn differently, but for me taking notes is critical for my retention. Do better than me and don’t write cryptic notes you won’t understand later!
Remaining competitive in an ever-changing industry isn’t a nice-to-have—it’s critical. Boosting your own knowledge is an essential step in making sure your business is relevant and effective at solving customers’ needs.
Susan Guillory runs Egg Marketing, where she writes content for fintech companies. See Susan’s full bio and articles at AllBusiness.com.
RELATED: Empower Your Employees Through Continuous Learning
This article was originally published on AllBusiness.com.