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Louis Vuitton Launches 'Jamaica-Inspired' Sweater, But Gets Colors Wrong and Criticism Rains

Brand crises do not discriminate, they can affect both large and small companies when things do not go as expected.
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February 24, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

February has not been the best month for the Louis Vuitton brand. At the beginning of this, a sweater was launched that sought to honor Jamaica , however, the colors were not exactly those of the flag of the Caribbean country. Instead of using green, yellow and black, they changed the latter to red.
The criticisms were immediate on social networks. From people who do not explain how a luxury brand could not Google “flag of Jamaica” , to those who defended the design claiming that perhaps they were referring to Rastafarian culture.
Image: @ 21Savage, Instagram
Even personalities like Bob Marley’s daughter, Cedella, shared on her Instagram account what her father would have thought: “Bob says that’s the Ethiopian flag @LouisVuitton”, along with a photograph of the late singer.

The launch
When the 995-pound garment (more than 28,000 Mexican pesos, approximately) went on sale, it was named a “Jamaican striped sweatshirt.” In addition, the description read “Jumper with a striped design inspired by the national flag of the Caribbean island” , then the word ‘flag’ was changed to ‘cultural heritage’.

Louis Vuitton’s Jamaican stripe pullover & Jamaica’s current flag.I cannot stress enough how important it is to implement diversity as a value and not a symbol within fashion companies. pic.twitter.com/neg2W3uIE3
– @PAM_BOY (@pam_boy) February 2, 2021
After the wave of comments, the brand decided to withdraw the product from its website (in which the link appears as a 404 error) and issued a statement to The Guardian by way of apology.
“We are deeply sorry for the error made in the description of our website and we have corrected it. The sweater belongs to the spring-summer 2021 season of the men’s collection, which is armed with the colors green, yellow and red, the colors of the Ethiopian flag , in honor of African independence, including the tribute to the culture of Ghana , where our designer Virgil Abloh comes from ”, declared the firm.
However, the damage is done and a brand crisis can be committed by any company, regardless of its size. Sometimes the bets that are thrown on the market are not the best or the most thought out, but they will be saved so as not to make a similar mistake again.

Image: Louis Vuitton

5 Myths About Extensions for Business Income Tax Returns

Businesses must file annual federal income tax returns by a set due date. For partnerships and S corporations on a calendar year, the deadline is March 15 (e.g., March 15, 2021, for the 2020 return); for calendar-year C corporations and sole proprietors, the deadline is April 15 (e.g., April 15, 2021, for the 2020 return). Businesses that can’t meet the deadline may obtain a filing extension. There’s much confusion about the rules impacting filing extensions.

Tax Extension Myths
Here are 5 myths…and the realities of filing extensions.
Myth: You need a good reason for requesting a filing extension.
Reality: You don’t need a reason or give any reason to the IRS when requesting a filing extension. Common reasons why extensions are used are missing records needed for return preparation, busy CPAs or other tax return preparers, or just procrastination. Again, whatever the reason a business may have for wanting an extension, it isn’t relevant to asking for and obtaining more time to file.
Myth: No action is required to obtain a filing extension.
Reality: While there are some situations that result in automatic extensions (explained later), in most cases, to get an extension, you need to request one no later than the original due date of the return.
C corporations, S corporations, and partnerships use Form 7004 to ask for an extension.
Sole proprietors and independent contractors, who file Schedule C (or Schedule F for farmers) with their Form 1040 or 1040-SR, use Form 4868 or make an estimated tax payment indicating it’s for purposes of an extension.
As mentioned, there are several situations where more time is automatically granted for filing a return; no request is needed.
Sole proprietors who live abroad have two extra months to file and can then request an additional four months.
Due to COVID-19, the IRS extended the due date for filing 2019 returns for individuals and calendar-year C corporations from April 15, 2020, to July 15, 2020. It is unlikely there will be a similar automatic extension for 2020 returns filed in the 2021 filing season, but anything can happen so monitor IRS activity in this regard.
The IRS may grant additional time for victims of federal disasters. For example, due to the Texas winter storms in February 2021, the IRS announced an extension to June 15, 2021, for individual and business tax returns.
Myth: A filing extension gives you more time to pay your taxes.
Reality: A filing extension avoids late-filing penalties but does not extend the time for paying taxes. For example, a sole proprietor, whose 2020 Form 1040 is due on April 15, 2021, may obtain an extension to file the return by October 15, 2021, and avoid late filing penalties. However, any taxes unpaid as of April 15 are subject to late payment penalties, which accrue until actually paid.
Myth: A filing extension increases the risk of being audited.
Reality: There is no hard or anecdotal evidence that filing a return under an extension is an audit red flag. Returns on extension are processed in the same manner as returns filed through the usual filing deadline. While the IRS hasn’t said so, it appears that an extension does not increase—or decrease—the chances of being audited.
Myth: An extension for filing a federal return automatically extends the time to file a state income tax return.
Reality: In some cases, the federal filing extension does act to extend the due date for state income tax returns. However, rules vary by state and separate state-level action is necessary. For example, New York requires C and S corporations to submit state forms, usually electronically, to obtain a six-month extension; the same is true for individuals and partnerships. Check state-level filing deadlines and the rules for obtaining extensions where desired.
Final thought
Think carefully about whether to obtain a filing extension. If your business is a pass-through entity—an S corporation, partnership, multi-member limited liability company—an extension for the business return will delay the information needed by the owner to complete his or her personal return and necessitates requesting another extension (this one for the owner). Also, any taxpayer expecting a refund should probably not delay filing because it merely extends the interest-free loan to the government. If you are unsure about deadlines, extensions, or other federal and/or state tax matters, reach out to a tax professional.
Image: Depositphotos

Microsoft's Cloud Generated More Revenue Than Amazon and Google Combined in 2020

Azure, Microsoft’s cloud service, outperformed its competitors, but Amazon Web Services still dominates the field. Why?
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February 24, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Tech giants compete on many grounds and one of them is the cloud . Today, Amazon dominates the market for cloud services, followed by Microsoft’s Azure and Google Cloud . However, Microsoft reports reveal that its earnings for this concept during 2020 were above those obtained jointly by Amazon Web Services (AWS) and Google in the same period.
Last year, the company founded by Bill Gates reported $ 59 billion in cloud revenue . Azure, Microsoft’s cloud , was the company’s fastest growing product in the last quarter of 2020, generating $ 16.7 billion. This represents a growth of 34% compared to the same period of 2019.
In contrast, Amazon Web Services made about $ 45.4 billion in revenue in 2020 , while Google Cloud made $ 13 billion . Despite these figures, AWS retains the largest market share, where is the catch?
The figure given by Microsoft does not only reflect Azure sales, since in the same statement the company explained that “the acceleration in demand for our differentiated offerings boosted revenues from the commercial cloud .” In other words, the results also cover OneDrive and other services.

Credit: Canalys.com
The COVID-19 pandemic forced millions of people to work, study, communicate, entertain themselves and shop online, triggering the development of the cloud. The British consultancy Canalys , specialized in technology, estimates that in 2020 global spending on cloud infrastructure was about 142,000 million dollars, which represents 33% more than the previous year.

How Can You Maintain Company Culture When Everyone Is Working from Home?

February 24, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
“Corporate culture” is difficult to define. Often it’s only implicitly understood and develops organically, rather than being explicitly expressed and planned from the top down. Your company’s culture becomes its personality, and has a major influence on how the public perceives it, as well as how the employees, partners and other providers interact with the public and with each other.
Nowadays, with so many companies forced to keep their offices closed in this time of social distancing, working from home has become the “new normal.” Research from the digital document organization app FYI has found that “improved culture” is one of the top responses when people were asked how companies can help upgrade the experience of remote work during the coronavirus crisis.
So how can you ensure that your culture survives when there’s no physical water cooler to gather around?
I often like to remind the executives I work with that even before the Covid-19 crisis hit, this was a major challenge. Larger companies with multiple locations, for example, have always found it difficult to maintain a cohesive corporate culture. It’s made even more challenging as companies extend their ecosystem to partners, third-party providers and freelancers outside of the immediate corporate structure.
Corporate culture is an essential guiding force, but how does it develop when the majority of a company’s workers, providers and freelancers never set foot in the office? Data provided by Global Workplace Analytics suggests that teleworking had become quite common even prior to the Covid-19 lockdown, growing by 140 percent since 2005 – and not just from the self-employed and gig workers; 4.3 million employees now work from home at least half the time.
At the same time, the self-employed population has grown by 2.4 percent, the home-based self-employed population grew by 7.3 percent, and the telecommuter population grew by 1.7 percent.
Corporate culture when face-to-face interactions are obsolete
Collaboration in a remote environment does take some additional work – but a distributed team is really just like any other team, whether they work face-to-face or not. A recent Harvard Business Review podcast noted that successful remote work is based on three principles: Communication, coordination and culture.
Communication and coordination are easily achieved through any number of sophisticated real-time communication and social sharing tools, but the culture is what creates a real sense of trust and engagement.
Corporate culture is more than creating a friendly break room with comfortable chairs and bringing in a box of doughnuts on Friday – developing it means intentionally engaging employees, educating them, and providing venues for interactions, knowledge sharing and training. Traditionally, this has been done live, with on-site in-services or special off-site events, but this becomes problematic when a company has thousands of remote employees and partners scattered throughout multiple countries.
Those events can still take place virtually. Fortunately, virtual meeting platforms have evolved to the point where they can be highly interactive, visual, and more importantly, effectively replicate the sense of “being there.” And yes, there are plenty of ways to spice up your “virtual happy hours.”
Your culture begins with onboarding – and especially when remote workers are involved, interactive video conferencing sessions can be a highly effective method of engaging those workers from the very beginning.
The key to success is in the level of engagement – and rather than a one-directional webinar session, culture can be developed and maintained by ensuring that teams huddle regularly, although not so often and for so long that “Zoom fatigue” starts to set in. Finding the right balance between live and asynchronous meetings is key, as is investing in giving people easy access to the information they need to do their jobs independently.
Related: 5 Ways to Build Team Culture in a Remote World
Best practices for remote corporate culture
A 2017 study by Deloitte noted that 80 percent of survey respondents see culture and engagement as top priorities. The Deloitte report noted that traditional learning management systems are rapidly being replaced with new tools that better meet the need for interaction and participation.
Best practices in developing that culture include holding managers accountable for training, communications and collaboration, and arming them with the tools necessary to do so in a manner consistent with the expectations of digitally savvy workers.
More importantly, consistency and frequency become even more important in a remote environment, and regular interactive video meetings should be held to reinforce corporate messaging and culture, as well as to impart specific training information.
Also, because of the efficiency of video conferencing, micro-learning becomes much more possible. Unlike live training sessions that require more coordination, remote training opportunities can be held more frequently, and at the same time, become more customized to meet the specific needs of each different group of employees.
Finally, measure results – look at the social interactions, comments, and social media sharing that takes place as a result of each session; measure user satisfaction and participation, and encourage feedback and input from participants. In so doing, you will be able to create a virtual environment that is not only the “next best thing to being there,” in many ways, it’s better than being there.
Related: A New Way To Work: Developing A Company Culture For A Remote …
Thriving remotely as a collective
Maintaining a cohesive company culture is a challenge, even when you’re dealing with a relatively small team all working from one location. Multi-branch teams, teams built to operate remotely, and teams forced to suddenly work from home during a health crisis have it even harder. But with the right perspective and approach, your team can remain as cohesive and invested as ever.
Related: Company Culture Is Everything

The 'Drunk Mode' of WhatsApp and Other Applications Will Prevent You From Dialing Up Your Ex

The feature will be able to block or delay messages, calls and other posts for a period of 12 hours, while it is active.
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February 24, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Sometimes we make mistakes while intoxicated that range from texting ex to posting embarrassing things on social media. However, with the “drunk mode” feature this could end.
A Chinese company called Gree Electric realized how useful an application or feature would be that blocks WhatsApp and other social networks when users are not in their senses to prevent them from commenting recklessly and created “drunk mode.”
How does it work?
In the same style as your friends hold your cell phone. The application will be able to block or delay messages, calls and other publications for a period of 12 hours, while it is active.
The user would have the ability to customize which applications they want to lock up while drinking. They will also be able to set the verification parameters to show that they are sober enough to use their social media or apps.
This platform could also help you avoid making a bank charge that you do not remember the next morning or a scam or extortion when you are not fully aware of what you are doing.
It is important to mention that there is no release date for this feature yet. So far it is known that the eastern company is already working on the patent, according to Milenio .

Stripchat Becomes First Adult Cam Site to Launch a SPAC

Yep, that’s where we are with the stock market now.
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February 24, 2021 2 min read
If you haven’t noticed, the stock market is insane. Especially recently. Between the GameStop/Robinhood fiasco, Elon Musk and other bigwigs making noise about Bitcoin and the pandemic’s persistent, real-world impact on peoples economic outlooks, it has been a surreal several months on Wall Street. 
But let’s not overlook the surging popularity of SPACs, or special purpose acquisitions companies, also commonly referred to as blank-check companies. If you’re not familiar, SPACs are glorified shell companies that exist in name only as they entice investments through an IPO and then, ultimately (assuming they succeed), use those funds to acquire larger, established companies with actual commercial operations. Think of the process as a relatively hostile takeover.
And as of today, major adult webcam sites best be on watch. Ascendant, user-driven XXX forum Stripchat (what it sounds like… and yes, that link is safe for work) has announced its intentions to launch a SPAC focused on the adult entertainment business. 
Related: Sorry Reddit Investors, Memestock Doesn’t Actually Help Companies
In a brief press release, the site’s VP of New Media, Max Bennett, declared, “Stripchat is not only bringing sexy back, but we’re also bringing sexy SPAC!”
Sure. Though he did clarify in response to an email from Entrepreneur that the SPACs “formal name will be StripSPAC Acquisition Corp,” and that, alas, “regulations prevent any SPAC from announcing potential targets as it may affect the movement of the stock.”
Well, you have to at least admire their naked ambition.

Forget Tesla. Here's Why Ford Motor May Be the Best Auto Stock

With the electric vehicle and autonomous vehicle markets forecast to reach $1.5 trillion, Ford is well-positioned to capture a significant slice of the global market.
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February 24, 2021 5 min read
This story originally appeared on MarketBeat
After 20 years of going nowhere fast, Ford Motor (NYSE:F) stock appears to be revving back up. While it remains well off its split-adjusted high of $31.42 from April 2001 it has moved higher in eight of the last 10 months amid a brighter outlook for the old-school automaker.
With the advent of electric vehicles upon us and a boisterous CEO in charge, Tesla understandably garners much of the market’s attention. But in terms of which stock price will likely be first to double from here, Ford may have the inside track.
How Did Ford Stock Perform in 2020?
Ford is well into a restructuring plan that began in 2018. It is designed to put the company’s woeful financial performance in reverse. The multifaceted plan involves reinventing its automotive operations, creating new “must-have” vehicles, and modernizing across the business.
COVID-19 put a wrench in this transformation as new vehicle sales fell sharply industrywide. Ford’s revenue declined 18.5% to $127 billion last year and earnings per share (EPS) of $0.41 were dramatically lower than the $1.19 recorded in 2019. Much of the loss was driven by a $1.3 billion shortfall in the Mobility division which involves the company’s recent foray into self-driving vehicles. A huge $1.6 billion interest expense also weighed heavily and compounded the downturn in vehicle sales.
Looking ahead to Ford’s 2021 performance, the outlook is much brighter. Management sees a major improvement in operating earnings from $2.8 billion to a range of $8 billion to $9 billion. The turnaround is expected to be driven by not only the absence of COVID-19 shutdowns but improving industry trends in new vehicle sales. Car buyers’ reception of Ford’s latest launches—Bronco Sport, Mustang Mach-E, and the new F-150—will have a material impact on 2021 results.
To reach its profit goals, Ford will, however, have to navigate the current semiconductor shortages that are plaguing global automakers. This situation threatens to lower Ford’s production volumes during at least the first half of the year.
Where is Ford Stock Headed in 2021?
Its not often that a company is forced to disrupt its own business to move forward but that’s exactly the case with Ford. As part of its strategic plan, it has explicitly stated the need to “disrupt ourselves”.
As more and more countries establish low or no carbon emission targets, the auto industry is clearly moving past its traditional roots. And in recognition of the fact that electric vehicles are the future, Ford is plans to manufacture its own EVs into high gear. It is aiming to not simply be a tagalong, but to lead the electrification revolution in the areas it is strongest­—pickups, utilities, and commercial vehicles.
Last year Ford invested approximately $7 billion in electrification in route to ramping its investment to roughly $22 billion by 2025. Although Tesla, Nio, and others have a noticeable head start in the electric car space, Ford’s biggest chance of success lies in the van and truck market. It was the first to announce plans to produce an all-electric van called E-Transit in addition to a plan to develop an all-electric version of its popular F-150 pickup truck.
Ford is also getting into the autonomous vehicle (AV) game to find a second major growth engine to complement its core gas and hybrid business. The company is also hoping the launch of new connected services sparks some growth. If it does, it would provide a nice annuity-like revenue stream that investors would find attractive and help offset some of the cyclicality in the auto business.
 Is it a Good Time to Buy Ford Stock?
So, while Ford is late to the EV and AV parties, they are better late than never. With the electric vehicle and autonomous vehicle markets forecast to reach $800 billion and $700 billion, respectively, by 2027 there remains plenty of opportunity for Ford to capture a significant slice of a combined $1.5 trillion global market.
But while the road to growth is clear, Ford’s financial picture remains murky. Of course, the company had to invest in these new growth areas to stay relevant in the rapidly evolving automotive industry—and that has entailed adding to its already hefty debt balance. At the end of 2020 it carried a $24 billion debt burden that will need to be addressed over time.
And time will indeed be needed for Ford’s core business to return to pre-pandemic levels not to mention for its investments in EV and AV to bear fruit. Investors that jump in now would be doing so with the understanding that the restructuring still has a way to go. But taking that leap of faith here with the $1.5 addressable market opportunity in mind may put the investor in the driver’s seat to some substantial long-term capital appreciation if Ford stock continues to recover.
Will Ford or Tesla shares be the first to double from their present levels? In this David versus Goliath race, Ford’s late start versus Tesla’s atmospheric rise may actually earn it the checkered flag.

Free Google Classes for Women Entrepreneurs: All Dates Here

The trainings, which will be broadcast live and free of charge on YouTube, aim to help women in processes such as finding a better job, advancing their careers and growing their businesses.
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February 24, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.
International Women’s Day is approaching and Google wants to support female entrepreneurs so that they have access to information and digital skills training. For this, the program Grow with Google at home presents a new module of 1 panel and 5 trainings that seek to support women entrepreneurs in the midst of the economic reactivation situation.
These are five courses that will be broadcast free of charge and on YouTube between March 1 and 5 in which training on online security will be given, taking advantage of the available resources that Google has for its businesses and that point to the closing of the technological knowledge gap that exists today, as well as promoting opportunities and challenges in a post-pandemic world .
Free Google trainings
The classes of Grow with Google at home for Women’s Day will be the following:
Panel / Women and economic reactivation
Join us in an exclusive panel with female leaders from Latin America where we will talk about the perspective of the role of women within the economic reactivation that is coming, the opportunities and challenges that exist.
Monday March 1st – 9.30 AM. Sign up here .
Tools to help women entrepreneurs boost their businesses
If you are in charge of an SME or a business, we want to help you stand out online, stay connected with your customers, and create a free website through your Google Business Profile. In addition, we will provide you with some tips to attract new customers with the Google Ads online advertising tool.
Tuesday March 2nd – 9.30 AM. Sign up here.
Tips to learn how to manage your business finances with Google
If you are in charge of an SME or a business, we want to help you take the first steps for the financial management of your business using Google Workspace tools such as Spreadsheets, Documents, etc.
Tuesday March 2 – 10.30 AM. Sign up here.
Leadership, self-promotion and female empowerment
When women have equal access to opportunities and information, anything is possible. Take part in the free training where we will share helpful tips and tools for leadership, self-promotion and empowerment to help promote your professional and personal growth and success.
Wednesday March 3 – 9.30 AM. Sign up here.
Free tools to stay safe on the internet
There is research that indicates that women tend to feel less safe when browsing the web. In this training we will seek to understand why this is usually the case and we will give recommendations that allow women to have tools to be able to navigate safely and take advantage of the full potential of the web.
Thursday March 4 – 9.30 AM. Sign up here .
Free Google Tools to Learn About Digital Skills and Programming
Discover Google’s free tools to acquire new digital skills that can help you in your professional development and new tools that can help you learn about programming and take your first steps in the world of technology.
Friday March 5 – 9.30 AM. Sign up here.

19-Year-Old Scottish Teen's Cancer Motivates Entrepreneurial Success

February 24, 2021 7 min read
Opinions expressed by Entrepreneur contributors are their own.
Imagine you’re playing a game in which you have to guess the age of a contestant based on the experiences they’ve had in life. One claims to have worked at a large global company, built their own presence as an online influencer, started a marketing agency and even survived cancer. How old do you think he is?
Suhit Amin can claim each. He’s 19. Even the fact he turns 20 in March shouldn’t be enough to pick up our collective jaws. 
The first sign that something wasn’t right with his health came late in 2017, when he was just 16.  “I remember vividly,” he told me from his home in Scotland in a recent Zoom conversation. “I was in the car on the way to a New Year’s Eve party, and I felt a lump in my neck.”
Amin thought nothing of it until more lumps formed that winter. He had just begun a job as a junior account manager at ESL, the world’s largest esports company. He was in his fifth year of secondary school, a critical time in Scottish academia for earning university placement. 
Two months of tests and biopsies led to the diagnosis: Stage 2A Hodgkin’s Lymphoma, a cancer that attacks the lymphatic system. “I was in a state of shock,” Amin remembers. Still, doctors gave Amin an 85% chance of survival. It was the other 15%, however, that helped him survive.
“I just kept thinking, ‘What if I’m in the 15 percent?’” he says. “If I’m not going to be here in one year, two years or five years, I want to go out of this world doing something really big. My ambition from an early age was to be a successful entrepreneur. That became all that mattered.”
Related: Teen Basketball Trainer Ryan Ang Has Some Tips for Other Young Entrepreneurs
Minding the gap
Amin’s entry point to esports and influencers was as a gamer, and then YouTuber himself. His Chainex channel featured content around Five Nights at Freddy’s Source Filmmaker animations and gaming. It grew to more than 37,000 subscribers and had millions of monthly views. As he learned more about the business of YouTubing, his entrepreneurial drive kicked in. 
Amin began managing what YouTubers call “multichannel networks” (think talent management). Amin handled the advertising and promotions for a cluster of YouTube stars so they could focus on creating content. His connections and savvy in those ecosystems led to an opportunity leading marketing for FragRadio, which provides free streaming music for gamers. But then, what he thought was his big professional break — landing a spot at ESL — coincided with the onset of his lymphoma. His dream job would have to wait.
“From a very young age, my parents instilled in me the importance of turning a negative into a positive,” Amin explains. “It took me a little while after the diagnosis, but I would go to each treatment thinking, ‘Only 11 more to go.’ And then, ‘Only 10 more to go.’
“My attitude was that in six months, the treatments and the cancer will be over. That’s such a short period of time in the grand scheme of things.”
Once healthy, he thanked ESL for the opportunity, but turned his attention toward building an influencer-marketing agency, one that would both represent talent as he had before, but also develop creative campaigns for brands looking to tap into influencer audiences.
“There really wasn’t anything like that in Scotland, so I wanted to be the first and build from there,” Amin says.
He officially launched Saulderson Media in Fall 2018, describing how “it was originally catered around esports and gaming because that’s what we knew and where we came from, but we have diversified and work with influencers and brands of all sorts now.”
Saulderson, which hit the six-figure revenue in six months and finished 2020 with seven figures in billings, has a talent management roster of high-performing social media creators across YouTube, Instagram, TikTok and Twitch. According to Amin, the agency side of the business is flourishing because it guarantees results.
“Brands can trust that we will hit the results we agree to hit,” he assures. “If we have to dig into our agency fees or take a loss, we will.”
Saulderson typically guarantees performance in the form of impressions and engagements, but has tied in website visits and conversions into some programs. The company was behind the 2019 launch of Wondershare’s Filmora 9 software, which leveraged content creators to promote the video editing app. Saulderson guaranteed one million impressions of influencers using and promoting the product. It ultimately drove 6.4 million and more than 16,000 visitors to the product’s website. The campaign was recognized as the Best Use of a Small Budget at the 2020 Influencer Marketing Awards. 
Related: How This 18-Year-Old High School Student Built a 6-Figure Social Media Consulting Business
Life lessons from a teenager
In addition to leading the growth of one of Scotland’s first influencer-marketing agencies, Amin — who is now in his third year of studies at the University of St. Andrews — is building influence of his own. His entrepreneurial journey, still in progress though it may be, is perhaps more colorful and revealing than others decades more in the making, and he spends a fair amount of time and energy sharing what he has learned with other aspiring entrepreneurs.
Amin even distills his cancer experience down to six life lessons he applies to his business. 
1. See challenges, not obstacles. “Obstacles are always thrown in your way,” he says, “but you can find a way through it. Have the mindset that this is not an obstacle; it’s a challenge, and you are going to overcome this challenge.”
2. Be persistent and resilient. “If you want to achieve anything, you’ve got to be persistent,” says Amin. “But the thing that is really going to shape you and your success is how you rise up from your setbacks.”
3. Be grateful. “Cancer really made me grateful for life and not to take things for granted,” he shares. I’m so grateful for the success I have in life and in my business.”
4. Be yourself. “Don’t waste time trying to be something you’re not,” Amin says. “The pressure to succeed is often defined by other people’s interpretation of success. Your definition matters. Theirs doesn’t.”
5. Never pass an opportunity. “Opportunities come from everywhere, but can lead anywhere,” he says. “You never know which is going to open a door to greater success.”
6. Always be positive. “If you don’t have a positive attitude in life, yours is not going to be fulfilling,” Amin concludes. “You also attract into your life what you believe. If you live with a positive mindset, equally as positive things will come your way.”
Suffice to say if we all understood those lessons at age 19, success would be more common. And the world would be a better place.

Is Your Offer Not Selling? Try These 3 Fixes to Make It Irresistible.

February 24, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
There’s almost nothing worse than the feeling you get after days – weeks even – of sharing your offer on your various social media platforms, and getting nothing but a couple of sympathy likes from your sister on your posts in return. But that doesn’t mean that you should throw your offer in the trash.
If you’ve already checked the more obvious reasons this offer is a flop right now, like:

Do you have an engaged audience that knows who you are and what you do?

Are you showing up consistently enough for your posts to perform well in the algorithm?

Have you triple-checked your links and checkout system?

…then it’s time to consider that the problem isn’t necessarily with you, your offer, or anything technical – the issue is probably how you’re positioning the offer itself.
Is it a priority for your customer right now?
Can you make it one? We’re living in a tumultuous time; you have to consider the real-life circumstances in which your ideal client is living right now when you’re presenting them with a buying decision.
A stumbling block I see a lot of new entrepreneurs fall prey to is that they’re positioning their offers only to the highest tier of Maslow’s hierarchy of needs: Self-Actualization. It usually sounds something like “helping people to step into authenticity and be their best self.”
Related: The 7 Elements of an Irresistibly Compelling Offer
Which sounds great, right? Except it’s really not most people’s top priorities at this moment.
According to his model that describes human motivation, Maslow says that people can only focus on climbing to the next tier if they feel secure in the one they’re already in.
So for someone to feel safe and confident in their buying decision to invest in a self-actualization offer, they must already feel like they’re on stable ground in their physiological needs (air, water, shelter, food); their safety needs (personal safety, employment, resources, health); their relational needs (friendship, intimacy, family); and their esteem needs (respect, self-esteem, freedom).
How can you position your work so that people will get the results you know you’re capable of giving them – but also shows them how your work will benefit an area of their life that they’re potentially more interested in upleveling right now?
Offer carrot cake, bring them carrots.
One of my mentors, Scott Oldford, shared this analogy with me at the beginning of our work together, and it forever altered the way I position my offers. For people who are struggling to figure out how to share their self-actualization offer in a way that creates more urgency, this one mindset shift will radically change your sales results.
Unless you’re me, you’re probably not ordering carrots when you sit down at a nice restaurant. There are so many more appetizing things than carrots on the menu – why would you do that to yourself?
Carrot cake, on the other hand, is delicious and moist and has cream cheese on top – I mean, who can say no to that? The thing is…it’s called carrot cake for a reason. There are still carrots in there!
Related: Sell Anything With an Irresistible Offer Architecture
What if the problem with your sales isn’t that your offer is bad? What if the problem is actually that you’re positioning it in a way that makes people want to hold their nose and ask for the check early?
My favorite way to find the carrot cake in my carrot-y offers is to flesh out the intended results:

What is life going to look like for my client when they’re on the other side of this offer/experience? (More money in their bank account? A nicer office? A more well-developed plan to execute with their team?)

What sounds will they hear when they’re on the other side of this offer/experience? (The pride in the voice of their significant other? The cha-ching of their PayPal app receiving money?)

What will things feel like for them when they’re on the other side of this offer/experience? (Will they be wearing nicer fabrics? Will they drive a nicer car with fine interiors?)

The clearer you can make this picture and the more effectively you can communicate those intended results to your clients, the easier it will be to make sales.
Be a product of your message.
One of the questions I hear a lot is, “how much sharing is too much?” And what they’re really asking is: How can I be transparent and honest with my audience without looking messy, so I can maintain my authority and position of leadership?
In this highly evolving world where people want to know who is running a company, what their values are, and if they’re walking the walk – it’s no longer a choice for entrepreneurs to “keep it strictly professional.”
The thing is, you don’t have to go full-influencer mode for you to give your audience the opportunity to know you, like you, and trust that you’re both knowledgeable and capable enough to help them with the thing your offer claims it will.
After you figure out what the delicious carrot cake positioning is for your offer, it’s up to you to show your audience that you are a living, breathing example of what it looks like to experience the results that your offer is promising.
Related: 6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content
Use your social media platforms to share your own experience, your stories, and your client experiences (with permission of course!) – alongside your sales posts. Your audience will begin to see that it’s a no-brainer to work with you because you’re clearly so good at what you do.
So in case you were thinking that you just need to invest in a better logo, or get another set of professional photos done, or hire someone to do intensive market research – consider that the solution may be a whole lot easier than that.
Confidence in yourself, your offer, and your ability to carry buyers from Point A to Point B is going to be the thing that seals the deal for your potential buyers.


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