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Get started and make your idea come true with social impact

Be a part of the transformative social entrepreneurship festival Fest South. The event takes place this February 26 via online and is free.
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February 26, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.
Social entrepreneurship and sustainability are key to the economic future of Mexico and the world. Did you know that it is possible to create a business with which you can earn money and at the same time contribute to saving the world and having a positive impact on your community? That’s right, these are the so-called impact businesses.
Fortunately, there are no few examples of this type of undertaking and there are more and more initiatives with a focus on the social sphere, which seek to solve problems of health, mobility, education, access to basic services and labor inclusion, among many others.
If you have an idea to create a business with impact and you don’t know how to take the first steps, Fest South is for you. It is a day of workshops and conferences in which you can find information and inspiration to turn your dream into reality.
Photo: Fest South
The festival takes place this Friday , February 26 from 9:00 am to 7:00 pm. It will be attended by Jasive Fernández, from Nice; Claudia León, from Botanicus; Omar Landa and Ximena Mora, from Rayito de Luna; entrepreneurs who will share their experience to create a business with impact.
Also Sofía Díaz Rivera, Danone sustainability manager; Jorge Acosta, from Unilever; Griselda Ramos, from Natura; Mauricio Kuri, from Volkswagen; Vanessa Silva, from H&M, among others, who will discuss Circular Economy issues, sustainability, among others.
Take the opportunity to participate in the workshops
Photo: Fest South

Meet Tobias Ighofose: Entrepreneur Creating Diverse Mobile Games Inspired By His Daughter

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Tobias Ighofose, Founder of BisonPlay
Courtesy of Tobias Ighofose
The mobile gaming industry has seen a surge in growth over the last decade across the world. Whilst the users of these games have become more diverse the characters in the game are not representative of the users, particularly those from the Afro-Carribean community. One entrepreneur who has created inspirational games based on stories from African culture is Tobias Ighofose, founder of Bison Play.
Early Beginnings 
Ighofose, grew up in Nigeria and migrated to the U.K. in 2002 for university where he studied Computer Science. Upon graduating he wasn’t sure what he wanted to do but knew he wanted to use his skill set in a creative way rather than working in a corporate role. In light of this he started working with Adobe Flash and secured a role with a digital agency. His first project was creating a viral marketing campaign for award winning series Breaking Bad where users would get personalised life advice from the leading actor Walter White. This was followed by several projects for major companies including Nickelodeon and Disney.
In 2016 Ighofose and a colleague decided to use their talents to make a game called Mr Okada, highlighting the motorbike form of transport that many people in African countries use. Although not widely marketed the game turned out to be a success amassing 10,000 downloads. In the years that followed Ighofose continued to consult for organisations and in 2019 landed a job at Square Enix, the Japanese video game and entertainment conglomerate famous for making the Final Fantasy video game series, a dream job for the avid video game player. 

Creating Queen Amina
When the COVID-19 pandemic hit in 2020 Ighofose decided to use the spare time he had in the evenings to learn another programming language for games which is more common today called C-Sharp. His first test using the programming language was developing an updated version of his first game Mr Okada in HD using the assets he previously had and the re-launch was a success. 
At the time he didn’t think he would use his new programming skills to create anything soon however, whilst playing Final Fantasy during lockdown his daughter came and sat on his lap and seeing her watch the games he realised that none of the characters in the game looked like her and “one of my biggest fears is having kids who grow up thinking they are not good enough due to lack of representation” he said. He decided to use his skill set to do something about this and had recently come across the story of Queen Amina, a Hausa warrior queen from the north-west region of Nigeria. 

He shared the early demo with his childhood friend and business partner Ndubuisi Nwosu, who ended up becoming his gaming consultant. Soon after he contacted a PR entrepreneur Abiodun “Bizzle” Osikoya who helped introduce him to some Hausa creatives such as Morell who is a rapper and Di’ja, a singer. They both fell in love with the game and contributed with voice overs as well as creating songs for the game whilst Ighofose continued to develop. 
The first trailer for the game was released just before Christmas and received great traction with thousands of views. The launch will take place on February 26th to mark Black History Month and will be available on both the iOS and Android store. 
Android Download Link 
iOs Download 
This article is part of a series featuring underrepresented people making a difference. You can keep up to date with new releases or contact me on Twitter – @TommyASC91.

Meet Christina Taylor: Entrepreneur Changing Youth Lives Through Dance

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Christina Taylor, Founder of Aim Sky High
Courtesy of Dorothy Tamuno
Today’s younger generation spend most of their time in the digital world on mobile phones and tablets. This, combined with reduced government funding has led to a significant decline in youth clubs and community centres. These clubs are pivotal for providing growth for young people beyond what they learn in the formal education system and can also provide a safe haven for children who unfortunately do not have the best environment at home. One entrepreneur who has spent over a decade using dance to help transform the lives of young people is Christina Taylor, founder of Aim Sky High.
Early Beginnings
Taylor grew up in London, then moved to Manchester, England at 5 years old. From a very young age there were obvious signs that her future would be in entrepreneurship. She recalls being 11 years old and using her Mum’s debit card to buy goods from the U.S. that people wanted in the U.K. and then selling them at a profit and using the excess money so her mother wouldn’t realise. “Whilst this was naughty I remember my Mum finding out but not reprimanding me as much as I thought she would because she thought it was creative”. In her teen years she decided she wanted to take up dancing and although it wasn’t obvious to her Mum that she would be a natural she insisted and searched in the classified ads finding a local school and signed up for lessons. 
A few years later she started her own dance group at the youth centre that went on to achieve critical acclaim performing alongside a number of celebrities. In addition to having her own dance group between the ages of 16-19 she raised over £70,000 to do various dance projects with children and young people in her local community. 

A turning point came in Taylor’s life when she went to the University of Manchester to study Business and Politics. Whilst the university was only a 10 minute drive the people she interacted with were completely different from where she grew up. Their mentality, the topics that interested them and most apparent, the wealthier socioeconomic environment they grew up in was a surprise to Taylor. 
During her degree, whilst she enjoyed most of the content she came into her own during the enterprise modules where she could focus on topics such as strategy and idea generation. She excelled on this course and was invited, with a full scholarship, to do a masters degree in enterprise where her dissertation focused on ‘How to Successfully Transform Voluntary and Community Organisations Into Successful Enterprises’. This dissertation and the positive reception it received, which included being cited in a U.K. government report, gave Taylor the confidence to start her own dance company Aim Sky High. 

Aim Sky High 
Aim Sky High was established in 2013 with 23 students and a few grants which Taylor was fortunate to receive. Initially they started renting out a space and doing classes for children from the local community Taylor grew up in charging a fee as well as offering scholarships for children whose parents were not fortunate enough to be able to afford it. The school achieved significant success in just a few years with her students being requested to perform alongside famous musicians such as Justin Bieber and Stormzy. Additionally, her students have won international dance championships which led to a documentary on the BBC as well as performing on the TV show Britain’s Got Talent. Through working with these students Taylor has offered more than just dance lessons but an external education beyond what students are taught in the classroom and this is reflected in the success many of her students have gone on to achieve later in life. Many of her students still call her for advice and this makes her particularly proud of what she has achieved as “improving social mobility is my primary objective in life” she says.

More recently Taylor has expanded her business from her dance school and talent agency to manage creative talent across other verticals where she can leverage her experience managing talent and working with companies to help clients elevate their brand and success. Some of her current clients include professional dancer and TV personality Tom Malone who she co-manages and Mary Earps a goalkeeper for the Manchester United and England women’s football team. 
Taylor is just getting started on her mission to increase social mobility in society so people who come from any type of background have every chance to succeed in life. With her drive and authentic passion to help solve the issue it’s highly likely she will make a big impact. 
This article is part of a series featuring underrepresented people making a difference. You can keep up to date with new releases or contact me on Twitter – @TommyASC91.

Cinemas will reopen on March 1 in Mexico City and Edomex

Starting next Monday, Cinépolis theaters and independent cinemas will reopen, but not Cinemex.
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February 25, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Authorities from Mexico City and the State of Mexico gave the green light for the reopening of movie theaters starting next Monday, March 1 in both entities. However, only the Cinépolis complexes and independent cinemas will be operational again.
“They already told us that it will be possible to open on Monday, but we are asking that they let us open from tomorrow (Friday) to take advantage of the weekend and three days will not make a difference (at the authority level) but to us , ” confirmed Tábata Vilar Villa , director of the National Chamber of the Cinematographic Industry .
“Hospitalization has been decreasing, it is lower than when we opened last year (in August), but we will wait to see what they say, they will let us know if we can open tomorrow ,” added Vilar Villa.

” #Sabiasque No outbreak in the world has occurred in a cinema. Know the 4 factors why the cinema is up to 90 times safer than other closed spaces, with scientific evidence. Reviewed by TecSalud. #VolvamosAlCine #CineSeguro .”Via @CANACINE pic.twitter.com/rk6u7UWwf4
– cinépolis (@Cinepolis)February 17, 2021
For its part, the Cinemex chain announced that they plan to reopen until next May or June. This week, the company disabled both its website and its app to purchase tickets, after confirming the definitive closure of several rooms in the Mexican Republic.
“With the local authorities we have been in constant communication so that they see that the characteristics of the cinemas are different from others such as restaurants. If you think of cinemas it looks like a closed place, but they have height in the ceilings, there is a change of air, there is no interaction between people, they come forward. There have been several studies in the world where it is established that there are no contagions in cinemas ”, pointed out the director of the National Chamber of the Cinematographic Industry.
All theaters in the country closed in March 2020 as a result of the coronavirus pandemic, and reopened in August with strict sanitary measures. However, they lowered the curtain again last December, when the red light was decreed in both states.

How to Market Yourself (Without Being Sleazy)

We all know that one Golden Truth in business, you have to market yourself. There’s no way around it. 
But how do you market yourself a) effectively and b) without sounding sleazy as hell?
It’s a pretty common problem. Marketing ourselves does not come naturally to most of us. It can feel fake and inauthentic even if you know you have a killer product. 
Why would anyone listen to me? I’m worried about being seen as shady or scammy. If these phrases are crossing your mind right now, you’re definitely not alone. But it is a big roadblock we need to address if you’re going to be successful.
The uncomfortable truth about growing a business is you will have to get comfortable about selling yourself. One way or another. So, if you’re struggling to win clients and market your small business, we’ve got just the thing. 
Overcome the fear 
This is an issue that Ramit himself struggled with in the early days. Being so afraid of selling, he priced his eBooks at a measly $4.95 — less than five bucks! He’s come a long way since then eventually launching a $12,000 product. 
But how did he overcome this fear?
First of all, put yourself in the mind of whoever you’re approaching. Most people are pretty busy, no matter who they are. They’re bombarded by sales emails and unsolicited messages every day. So, how do you stand out?
It’s all about a subtle mental shift. Rather than asking for something, like everyone else does, offer to solve their problems. 
When Ramit was wrestling with this fear of self-promotion, he found a book called The Trusted Advisor. The key message he picked up was that it’s your duty to put your clients first. 
The way to do this is to really get to know who your clients are. Know what their problems are, understand their struggles. Once you’ve done your research and know your clients well, it’s your job to give them exactly what they need. You can protect them from the vague promises and sleazy sales tactics others throw out there. You can solve their problems. 
So, don’t just look at marketing as you are getting something from your customers. Instead, frame it as if you are providing them with something valuable. You’re not asking for favors, you’re doing them a favor. 

The key is being confident with what you’re selling.
If you have what they need, it’d almost be cruel to deprive them of it. 
Know who you are selling to, and who you’re not
As Ramit’s mentor, Jay Abraham said to him, you need to be crystal clear about who you are selling to and who you’re not. 
That way, you’re not trying to convince someone to buy your product or service if it isn’t right for them. That would be sleazy. 
Some people will find your book, your course, your product very valuable. Some won’t. Marketing to those who do find it valuable isn’t scammy, it’s helpful.
Knowing that you don’t have to sell to anyone and everyone leaves you free to only focus on those you know your product is right for.
For example, we prohibit anyone with credit card debt from joining our flagship programs. Those with debt still have tons of free resources to use, but we are really clear about who those programs are for and who they will help the most.
Be seen in all the right places
Overcoming the fear of marketing is a huge part of learning how to market yourself effectively. The next step is where the real work comes in. 
Part of marketing yourself is what goes on underneath the surface. It’s not all about cold calling or advertising campaigns. A lot of it is about building your personal brand and building trust. A huge part of that is getting seen in all the right places. 
Yes, we’re talking face to face but also about social media, blogs, email marketing, networking, giving interviews with other publications. These classic methods of putting your name out there are still solid tactics and should not be overlooked. 
Sure, anyone can write a blog. But what separates successful marketers from everyone else is how they do it and how often. 
Show up in these spaces consistently until you no longer need to introduce yourself. Become the expert, go-to person in your niche, the person who always has the answers. 
Half your job is simply showing up and becoming a familiar face, but your main job is showing up armed with bucket loads of value.
Bring a strategy to social media
Head over to LinkedIn, jump onto Twitter, or load-up that Facebook group. But don’t just stand there.
I bet you have those connections that you instantly recognize, right? You know, those faces and names that pop up all the time, even if you’ve never talked before. You could have 1,000+ connections or followers and still recognize the same 2-3 people on there. 
That’s because they consistently show up to the conversation, not just to mindlessly post their thoughts but to add value and insights. 
These are the people who show up to push out content, ask questions, and engage with others on social networks every day. Spend some time analyzing their tactics and try to replicate them with your own personal flair. 
Get quoted
Journalists and bloggers are always looking for quotes from experts. Getting your name and quote on a blog is a great way to share your expertise. It looks impressive and it’s something you can share with your social media audience. 
Do some research on publications relevant to your niche and fire off a few emails to the editors. You might get rejected more than once, but keep at it, and refine your email techniques. Ramit has some fab advice on how to deal with rejection. 
Don’t just ask for a one-off interview or guest post spot. Focus on developing relationships with people in your industry. Seek out publications, bloggers, and other editorial contacts to develop a long-lasting professional relationship.
Create great content
A great way to get your name out there and build credibility is to write great content. This could mean writing lots of high-quality LinkedIn posts, guest posting, or writing on your own blog posts. Or it could be all three.
Writing great content about your industry is a simple yet effective tactic to present yourself as an expert. This can go a long way in building trust and credibility.
Using these marketing strategies, while working on your selling confidence, are the foundations of marketing yourself successfully. Getting seen in all the right places and putting yourself out there will help you build a recognizable brand that people trust. 

If you’re still stuck wondering how to sell without being sleazy, your number one priority is working on a mindset shift. Still not clear on who you need to sell to? It’s time to get to know your clients and find out how to deliver exactly what they need. Ramit can help you there. Just enter your information below for free access to his guide to the Art of Authentic Self Promotion. In just a few minutes you’ll have every thing you need to start promotion yourself and your business without every feeling scammy.

Ready to Learn the Art of Authentic Self Promotion?

6 Ways Your Small Business Can Bust Through Collaboration Barriers

Collaboration is a magic word for business. It means that your employees are able to work together effectively and smoothly, sharing ideas, swapping recommendations, and refining texts without a hiccup.
But like many things in the world of business, it’s often easier said than done. Wires can get crossed, messages can go unseen, and sometimes egos can get in the way of the friction-free collaboration that you dreamed of enabling.
The sudden shift to remote work with the arrival of COVID-19 did no business any favors when it comes to collaboration. If your employees struggled to collaborate effectively when they were all in the same office every day, they’re going to really flounder when they’re trying to do so from their individual homes. And many companies that enjoyed excellent communication and collaboration in “normal” times found that it slipped from their grasp when they tried to recreate it from a distance.

Small Business Collaboration Tips
If you’re finding it hard to actualize the level of collaboration your business needs, take heart. We’ve gathered 6 tips to help you achieve true collaboration nirvana for your SMB.
1. Keep Everything in One Place
One of the biggest obstacles to smooth collaboration is lack of access. It’s not easy to gather everyone’s feedback on your latest branding if half your employees can’t access it, and the other half have accidentally deleted the email with the attachment and are waiting for you to resend it.
A cloud-based online notes platform allows you to store all your works in progress in a single location and ensures that they are always synced to everyone’s device, so employees have the most up-to-date information at their fingertips. Look for a tool with effective tag and search capabilities so you can quickly retrieve the right item without trawling through hundreds of files.
2. Support Real-Time Communication
There’s nothing like a face-to-face brainstorming session, with everyone sharing their ideas and reacting to new suggestions. It’s hard to recreate that energy when everyone’s working remotely, but real time chat can be the next best thing.
Real-time communication means that as soon as someone responds to a question, edits a document, or throws a new idea out there, everyone else can see it instantly. Now it’s possible for multiple people to work on a document or troubleshoot new issues together as a team, even when they can’t be in the same room.
3. Encourage Employee Relationships
Collaboration always flows more smoothly when your employees feel that they have a relationship with each other. It lowers the chances of misunderstandings and hurt feelings, and makes everyone more inclined to listen to each other’s perspective. Without informal chat at the watercooler, your employees can quickly lose their sense of belonging to a team, even if they’ve worked together for years, and new hires risk feeling left out and confused.
Invest time in employee bonding activities, both when you’re in the office together and when everyone is working from home. Virtual employee activities like a “get to know you” Kahoots quiz, an office virtual escape room, or a Zoom happy hour with cocktail kits that you’ve had delivered to each employee can make all the difference to your business communications.
4. Allow Employees to Respond in Their Own Time
Despite the benefits of real-time chat, there’s also a place for asynchronous communications alongside it. Sometimes it’s just not practical for all your employees to join the conversation at the same time, especially if some are working in different time zones or keep getting interrupted by kids who are home from school.
Cloud-based communication platforms store entire conversation threads so that people can join the discussion, respond to suggestions, and share their ideas when it’s convenient for their daily rhythm. This way, no one needs to feel like they missed the party just because it took place at 4am Pacific time.
5. Cut Down Your Toolbox
Cloud-based tools and communication platforms are awesome and, like we said above, can make a huge difference to your employees’ ability to collaborate. But there are so many options, and SaaS licenses make them so affordable, that it’s easy to get carried away and bring in too many.
If your employees are simultaneously working on project management platforms, messenger apps, internal communication channels, and cloud drives like Google or Microsoft, it’s easy for people to lose track of discussion threads and for projects to slip through the cracks. Try to slim down your collaboration toolbox and centralize all your collaborative work on just a couple of channels.
6. Educate to Collaborate
It can be easy to forget that collaboration isn’t a given for every employee. Some organizations encourage individuals to power ahead and work independently, instead of stressing cooperation and teamwork, while other employees are simply driven by nature to work alone.
Create a culture of collaboration amongst all your employees by making it clear that this is part of your company values, stressing it as an expectation, and onboarding new hires. Make it clear that working together is part of the way you evaluate employee performance while also investing in activities that encourage teamwork and bonding.
Make Smooth Collaboration a Reality for Your SMB
Smooth collaboration can be a reality for every small business; all you need are the right tactics. By offering the right tools for real time chat, asynchronous communications, and easy access to resources, enabling employee bonding, creating a culture of teamwork, and avoiding tool overwhelm, you can bring your employees to collaborate smoothly and help your business grow. 
Image: Depositphotos

Here's the Big Problem With Too Much Trust

February 25, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Zero Trust is a popular concept in cybersecurity. It initially referred to enterprise security teams who built processes that removed all trust from end-users. 
This is a valid approach. I, for example, like to run companies that do not mind if employees click on bad links. We understand it will be impossible to avoid, so we prepare for the inevitable — and have zero trust that there will be perfect behavior from our employees.
But when the “trust balloon” is squeezed to remove trust from end-users, then where does it go? There are two possible recipients: enterprise security organizations and the software that enterprises purchase. 
Given that security organizations are ubiquitously understaffed and overwhelmed, market forces have stepped in to squeeze the trust balloon once more. Trust has been eliminated from the end-user and delegated by understaffed enterprise security organizations to big service providers and software companies. We trust Big Tech — Google, Facebook, Amazon, Microsoft, Slack, and Zoom — to be the stewards of our most critical data. We have given our trust to an industry built upon speed and risk acceptance that has no liability other than market forces.
Where shifting trust models go wrong 
While it may seem a reasonable solution to trust Big Tech with your data, you need to first be clear about one thing — these companies are primarily interested in growing their market share, not security. For example, Zappos is okay with some level of fraud, Microsoft Teams is okay with occasional remote code execution, and SolarWinds was more profitable if they did not keep tabs on their software build processes. In these cases. data security and privacy were decoupled from profitability and valuation. Low quality and high risk were acceptable outcomes in pursuit of high valuations and executive wealth creation.
But the Department of Justice cannot operate in a similar risk model. It is not okay for Russia to have unfettered access to DOJ email and the Office of Personnel Management cannot be okay with the occasional breach giving China’s intelligence agency access to the personnel files of 22 million government employees. It’s obvious that our national security interests are not supported by the use of vulnerable software. And yet, the national security apparatus is reliant upon technology that prioritizes profitability and valuation above all else.
The effect of market forces on security
Market forces have dictated that a move fast and break things mentality is the most reliable way to achieve the highest possible market share and valuation. For a tech CEO, the longest path to billionaire status has been developing secure, well-engineered products. Our shifting trust models have placed the responsibility for data security at the feet of the decision-makers with the least incentive to build secure software. 
I don’t mean to suggest that the billionaire CEOs of the world’s largest software companies are naturally inclined to abuse privacy and data — rather, they are profit-motivated geniuses who are naturally inclined to compete and win within the regulatory swim lanes given to them. 
Related: Cybersecurity Trends That Will Dominate the Market in 2020-21
The importance of liability
The Clinton administration gave the U.S. technology industry a get out of jail free card with the Telecommunications Act of 1996. As a result, Silicon Valley dominated — innovation grew and stayed in the U.S. Moving fast and breaking things was the right approach. No certifications, no permitting, no consequence for security or privacy issues. Now is the time to examine liability and put CFOs and CEOs on the hook for dodgy engineering. 
In 2013, HTC shipped 18 million vulnerable mobile devices and was fined by the Federal Trade Commission (FTC). In 2019, Google received a record $57M fine by the EU for privacy violations and in the same year, Facebook was hit with a record $5B fine for their privacy infractions. Just last December, Noah Phillips, a member of the FTC, testified to the Senate Committee on Commerce, Science, and Transportation that the FTC’s consumer privacy-enforcement actions against Facebook, TikTok, YouTube, Zoom, and other companies had already had a “greater impact than any others in the world.” This can be viewed by the layperson as progress and directionally correct.
The sad reality is that these fines are so inconsequential that they actually promote recklessness. Google generates almost $370 million per day from ads.  A “record” $57M fine is not a speed bump — it is an invitation to hit the gas. More than ever, market forces are signaling to the technology industry that ignoring security is their most profitable strategy. Enter the conga line of security vulnerabilities and breaches in 2020.
This is just a sampling of the security incidents in the past year that were most emblematic of poorly engineered software that impacted large enterprises and national security:

Microsoft, January 22

Walgreens, March 2

T-Mobile, March 5

Unnamed U.K-Based Security Firm, March 19

General Electric, March 24

Zoom, April 14

Facebook, April 21

Small Business Administration, April 27

GoDaddy, May 4

U.S. Marshals, May 13

Cognizant, June 17

BlueLeaks, June 22

Twitter, June 23

Instagram, TikTok, & YouTube, August 20

Fragomen, Del Rey, Bernsen & Loewy (Google), October 27

Microsoft, December 8

FireEye/SolarWinds/DOJ/et al, December 8

There are talented security minds employed at most large software companies, but their functions are starved and underserved. They will remain so unless regulators become serious about enforcement. Fines should be increased to levels that have a material impact. Sticks can be motivating, but carrots work too. Balance sheets should be audited and investment in security engineering increased industry-wide.  Software vulnerabilities and data breaches should trigger mandatory oversight and increases in security budgets.
Related: 5 Key Security Considerations For Securing the Remote Workforce
What can be done?
We should be requiring more from tech companies and creating regulatory frameworks that hold them liable for unacceptable product security. The question facing our industry is NOT whether the breach and response playbook used for building and selling video doorbells should be used by the Pentagon. We know the answer is no. 
We just have to stop lowering our security standards in the name of convenience. The massive costs required to recover from the SolarWinds/Microsoft breach is not an acceptable burden for taxpayers to shoulder. We give all our trust to large technology providers — trillions of dollars of wealth are created in these software companies. It’s now time for these companies to own their fair share of liability as well.
Related: The Major Security Risks Small Businesses Face and How to …