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Check, the food delivery app launched by Canirac is now available in the CDMX

The “exclusive to change as a digital entity” platform supports the restaurant industry in the process of providing its services.
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February 26, 2021 4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Born in Zacatecas, Check is the platform considered to support restaurateurs and that covers all services with the help of digitization.
“Our rate is economical, the service is very broad and high for all digital transactions in this industry,” said David Castillo Eckert, CEO of Check Mexico.
The platform does not charge a commission for each delivery, but a membership of 3,199 Mexican pesos, in case the restaurant belongs to Canirac.
What the Check app does is digitize your restaurant. “We live within your food business, where the virtual menu is located and you can order, pay, divide the bill and even communicate with your waiter from the comfort of your table,” said the businessman.
They also have a module in which you avoid having groups waiting for a table, to promote a better organization in the allocation of places. In addition to having a home delivery service, its technology allows several restaurants to deliver their food to users.
“The objective is that users always feel well cared for, their doubts are resolved, that they have that confidence and closeness that a member of the team will attend to them in the correct way. In addition to seeking the comfort of the users in the use of the platform and that the restaurants feel supported, ”said Mariana Zedillo, partner and co-founder, responsible for the direction of customer services.
For his part, Romeo Carrasco, administrative and financial director, reiterated his thanks to everyone for being present and to people who have believed in the project.
Santander is an ally that Check works with daily, from which it has received a lot of support and they have great expansion plans and support for SMEs, in which they will establish a digital banking process, with the benefit of making payments through an app safely and effectively.
Likewise, the company Rombo was mentioned, who is a partner, since he helps and directs all the logistics of the company.
“We have learned a lot from people who are dedicated to home delivery since 2020, since they became the only possibility to have food prepared at home without taking risk. They became an essential element to avoid risking our health, ”said Eduardo Lozano, the company’s operational director.
“Over time, we have experienced crises for different causes in the country and there is always a group of people who become heroes, women and men, beyond money, they give time and physical integrity to take care of people. It is time to acknowledge their risky work, not only with applause, but here they are being offered salaries, collaboration agreements, medical insurance against accidents and road assistance. We have called them checkers and now they will be able to be certified before the authorities and will have benefits such as uniforms to prevent them from spending on clothes ”, added the executive.
Currently, Check is operating in Zacatecas and in the Coyoacán mayor’s office in Mexico City, but they have future expansion plans.
In case you are interested: This is the app for restaurateurs to face Rappi and Uber Eats

Taco Bell CEO Mark King on Tapping Into the Human Element of Operations

A conversation with the man who oversees the Franchise 500-topping fast-food chain.
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February 26, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
Besides offering great products and instituting solid systems, most standout franchises have also mastered the human side of their business. They understand people – employees, customers and especially their franchisees.
California-based Taco Bell was founded by Glen Bell more than 70 years ago, yet has continued to innovate and thrive, besting hundreds of great bands and direct competitors to land atop Entrepreneur’s 2021 Franchise 500 ranking.
As a longtime franchisee and franchise coach myself, I sought out current Taco Bell CEO Mark King to learn more about the venerable fast-food chain’s journey to the top. Here are excerpts from our recent conversation.
Related: 2021 Franchise 500 Ranking
What’s the foremost thing Taco Bell has done to become such a highly rated franchise?
Our franchise partners are key players in how we grow the business together and create unforgettable guest experiences. As a system, we are consistently pushing the boundaries within the industry to be a brand beyond fast food. We deliver profitable growth for our franchisees. 
What does Taco Bell do to promote a strong culture within its franchise community?
Franchisees play an important role in building our culture, and we always want them to know that they can come to us with new ideas or challenges and that we’ll work together on a gameplan. The relationship we have with our franchisees allows us to quickly implement new elements to the business and makes Taco Bell a trusted partner.
How would you describe the mindset of your top franchise owners? 
Our top franchisees are hungry for innovation and new technology. We love their pioneer-like spirit, and it fuels so much passion internally. We engage with our franchisees across all areas of the business and provide them with the support they need to grow their business.
Quick-service restaurants are not necessarily known for providing great customer experiences. What does Taco Bell do to stand out and make customers happy?
We like to think that our brand embodies the spirit of an eternal 25-year-old: always youthful, always fun and always positive. We also know that our team members are our greatest brand ambassadors and always want to make sure that they’re working in an environment that matches the spirit of the brand. Additionally, we’re always listening to consumer insights and provide menu offerings that make Taco Bell the go-to destination for fans of all lifestyles.
How have you navigated through the pandemic and what have you done to support franchisees during this time?
Throughout the pandemic, Taco Bell has worked with our franchisees to make major pivots quickly and efficiently, which is a true testament to our partnership. Taco Bell communicates with franchise partners through regular internal communications and virtual meetings to share updates on the business as the world quickly changes. We work in lock-step with our franchisees at all times in order to make sure our restaurants are the safest place to work and eat. Taco Bell implemented more safety measures on top of our rigorous procedures with our customers and team members in mind, like contactless ordering and payment.
What advice do you have for other franchise organizations about mastering the human side of their business?
Building a strong relationship with your franchise partners is pivotal to growing the business. Listen and implement the feedback from your franchisees as the business continues to evolve.
Related: How Taco Bell Is Becoming the World’s Most Innovative Franchise
Any other final thoughts or comments?
We couldn’t be the brand that we are today without our franchise partners. We’re proud of the work we’ve done together so far, and we’re looking forward to continuing collaborating and building a bright future.

5 Steps Leaders Can Take To Promote Team Goals

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As a leader, you’re responsible for helping your team reach their full potential. They won’t reach their peak if they’re not being properly challenged. You can push them forward by setting and promoting team goals.
A team goal brings everyone together as a single unit. Each team member will develop individually, but their collective efforts will accomplish so much more than they could on their own. To propel your team to higher performance, take these five simple steps:
1. Be Involved in Goal Setting
Sit down with your team and discuss what types of goals they want to set. Let them share their insights on what they need to improve on and what goals will help them make progress. Direct their efforts toward a goal they can all share.

Guiding their efforts will help ensure that the goal they have in mind is a good fit. You want a goal that is achievable but also stretches your team’s limits. Be the guiding hand that keeps them from going to one extreme or the other.
As an example, consider a goal for your customer service team about customer reviews. While a 100% satisfaction rate for the rest of the quarter is a laudable goal, there are too many factors in play to make it realistic. Instead, look at last month’s numbers and set a goal that challenges them to improve, even if that just means getting 75% up to 85%.

2. Check in Often
When it comes to your team’s goal, don’t just set it and forget it. Check in on their progress often to see what obstacles are slowing them down and how you can help them over the hurdles. Your presence will encourage each team member to strive to do their best.
As you check in frequently, be careful not to micromanage your team. You want to be available in a supportive way, not an overbearing one. Inserting yourself into every detail of planning and execution will really put the team off. Instead, express trust by giving them autonomy in the way they complete their goals. Be a resource for them to use only when they need help.
Take the time to meet with team members individually as well as in a group. Each person will have unique strengths and weaknesses you’ll want to either leverage or address. By helping each individual through their challenges, the team as a whole will grow stronger. 
3. Offer Incentives
The right incentive will get your team pumped up in their pursuit of lofty goals. While personal and team development is rewarding in its own right, prizes are excellent for helping you push through short-term pain. The carrot-on-a-stick strategy has been around for ages due to its motivating ability.
Employ your incentives wisely, though. Incentives should not work against the goals you’re trying to achieve. For example, if you’re trying to foster collaboration within your sales team, don’t offer individual sales bonuses that would encourage team members to compete against each other.
Instead, choose a collective incentive that team members will have to work together to earn. If a trip to Disneyland requires the entire team to reach a collective revenue goal, your sales leader will be more likely to throw a hot lead to a colleague with an empty pipeline rather than keep it to herself.
4. Celebrate Successes
Your team goals will take some time to reach. Along the way, take the time to celebrate even the smallest of victories. Each celebration, no matter how small, will keep your team’s motivation and morale at a high level to spur further efforts.
Sales goals are a perfect example of how to break this up. Let’s say you set a goal with your team to increase quarterly revenue by 90%. For the next three months, celebrate every closed sale, upsell, or renewal that leads to that final goal. Create a fun tradition for every sale that’s closed like a bell to ring for the entire office to hear. 
As you celebrate the successes, don’t forget to address the failures. You can learn just as much, if not more, from your mistakes as you can from your victories. You don’t have to create a culture of wallowing in failure, but don’t shy away from learning a good lesson.
5. Set Your Own Goals
Just because you’re the leader of the group doesn’t mean you can’t find ways to improve yourself. Make it a point to set goals right alongside your team to show them the effort you’re making to improve with them. Your example will be as encouraging as any incentive or success.
While you should have plenty of personal goals, set at least one professional goal that you can use to rally your team together. Perhaps it’s a personal sales goal or an increased employee retention rate. Whatever it is, your team will love to see you actively fighting along with them.
A good leader can take their team to new heights with a bit of motivation and guidance. Follow these steps, and you’ll be astounded by what your team is able to accomplish.

Mathew Sweezey of Salesforce: When the Media Environment Changes, the Definition of Marketing Must Change with It

According to Mathew Sweezey, Director of Market Strategy for Salesforce and author of The Context Marketing Revolution, individuals become the largest creators of noise in the marketplace – surpassing brands – and will “remain the largest creators of noise until the end of time”. And what has happened since then and continues to happen at an accelerated rate is something you ignore at your own peril, as what worked in marketing yesterday might not work for you tomorrow.  And even that might not work for you the day after that.
I had a great LinkedIn Live conversation with Sweezey to go over a few main themes he covers in the book, along with a few current topics that are already changing the marketing game from what it was in the very recent past.  Below is an edited transcript from a portion of our conversation.  Click on the embedded SoundCloud player to check out the full conversation.

The Context Marketing Revolution
Matthew Sweezey: If you look at marketing, marketing is a game. We need to think about it as a game. The rules that we believe, the truisms that we know, such as no such thing as bad press, sex sells, right message, right person, right time. These are games that we created to be played, given a specific media environment. When that media environment changes, we have to change the very definition of the idea of what marketing is. Hence, a new rule for a new game. I was able to prove that we entered a new media environment that is radically different from one that we’ve ever experienced before. And I coined the term infinite media era. In that infinite media era, the ground of the modern media environment is context. The easiest way to understand this is to look at a social media feed. In a world with limited media, when social media first came out, you went to your social media feed and you noticed your feed was a chronological account of all of your network’s activity, chronological because there wasn’t a ton of content.
Now that we have so much content, what happens is that feed moves from chronological to contextual being driven by artificial intelligence owning that context. So that is what the word context means. It means that it is the foundational ground of the modern media environment. Now, what most people want to do is they want to take this word context and say, “How do I make my X, Y, Z more contextual?” My response is, that is you trying to take an old idea and forcing it into a new framework. Rather, realize context means how is it found, who does it come from? It’s the environment that surrounds the thing. It’s not, how do I make the thing more contextual?
Then the second part is revolution. This is not an evolution of old ideas. We must realize that this is a complete resetting of the media foundation or the fluid that interacts, that connects brands and consumers. So that’s why we’re talking about the revolution.
So in short, what is the context marketing revolution about? It’s about a new idea of marketing made for a new point in time. 
Tesla vs Mercedes Benz – A  Case Study in Contextual Marketing
I love the example of Tesla. Tesla is very much a contextual marketing organization and people are like, “Why is that the case?” And I was like, “Well, here’s the best case study in the world. How does a brand that does not have a product outsell the number one marketer in that space by a factor of three, spending 1/150th of the budget to do so?” And that’s the answer of Tesla versus Mercedes-Benz. So I go through that case study. Really, once you look at it, they have a totally different definition of the word marketing, and here’s how it kind of breaks down.
Mercedes-Benz, and looking specifically, so it’s very specific, we’re looking at United States data in 2017 comparing the Mercedes-Benz C-Class to the Tesla Model 3. At that point in time, Mercedes-Benz is the number one luxury car manufacturer in the world. They’re spending on average, $926 in advertising cost per unit sold, and they sell 86000 units. Now, their definition of marketing and what marketing means to their organization is they build a product, marketing then tells the world about the thing that they’ve built to drive demand, and then they sell that car. That’s their business model. It’s the relationship marketing has to that model.
Now, if we were to change this definition of marketing and give it a new role, scope and function, we see Tesla. First off, Tesla doesn’t have a CMO. What does Tesla do? Well, first off, they start by having a conversation with the marketplace about, how do we get the world off of fossil fuels? They continue that conversation by radical innovation; everything from his flame throwers to the Boring project, to throwing a ball into the window, whatever. Staged or not, that’s the conversation they’re having with the marketplace. How do we get the world off of fossil fuels? And we’re going to use radical innovation to do it. Through that conversation, they then build this massive audience that they then they ask to then help them accomplish the goal together. They then co-create this product and say, “If you want this, help fund it so that we can even build it from,” then they pre-sell.
Now, once they then pre-sell, they then build, and then they continue to create the most amazing customer experience that’s ever been known in the car buying world. If you have a friend that owns a Tesla, you know because they’ve told you. That’s how powerful that moment is. Now, if we look at their business model, it is not build a car market, a car, sell a car as Mercedes-Benz. It’s have a conversation with the marketplace, co-create the product, then build the product, then continue to market it to the most amazing customer experience. Marketing is totally different. Now, here’s the nuts. What they did is they spend 1/150th, their advertising cost per unit sold is $6. They sold 276000 cars. *Those cars don’t exist. $They’ve never made an economy car before. The brief is insane. So that’s the difference. So there are companies who are doing this, but if you were to ask Tesla, they’re not going to say, “We’re a contextual marketing organization.” They’re just doing what works in a modern world in an innovative way.
What is a high-performance marketing organization
What are the key differences between high-performing marketing organizations and everyone else? So those organizations that are significantly beating their direct competition and happy with their marketing results, those are the two keys to being high performance. So here’s what we find. The number one key difference between all high performers and everyone else is simply executive buy-in to a new idea of marketing. That’s it. You have to have full executive buy-in to go down this path. And here’s the problem with that, is going back to that thing we talked about. What happens when you have executives who have been running a play for so many years, have an educational system that they believe in, and they are unable to see there is a new world that they must change to and they just want to hold on to those old things? This is the standard story of why the number one companies on the Fortune 500 are new and they’re not the same as they were 10 years ago, is because innovation, when you have free periods of time, requires change. Those unwilling to change just simply get left behind.
So the number one factor is executive buy-in to a new idea of marketing. Now, let me further that definition. What is that new definition? That new definition is marketing is no longer a siloed function with the goal of telling the world about the products you make. It evolves to become, they become the owners and sustainers of all moments across the customer journey. That’s it. That’s the simple definition. When you start there, then everything else is possible moving forward. But without that, you can’t do it. Now to quote Marshall McLuhan whose son and grandson I worked with to write this book, which is the notion of when the media environment changes men change. That is a definition, right? We have to realize that what we think, how we know, how we operate. Here’s what’s critical to marketing. How we make decisions changes when the media environment changes. What we sense and what we want changes. What we trust changes.
More to Oreos than the creamy filling
Matthew Sweezey:  Subscription businesses need to follow contextual methodologies, but so does everyone else. So does Oreo. In fact, Oreo did. One of the examples I use in the book is when they wanted to come up with a new product, first off, I didn’t know that there were the oldest cookie brand in the world. Oreo’s been around over 100 years. So first off, fun fact you just learned there. Now, here’s what happens. They could have gone the traditional product roadmap, which says, “Let’s put people into a room. Let’s figure out what flavors we want to create. Let’s get our scientists on this. Once we come up with the new flavors we want to create, hand that over to marketing, have them drive demand for the product, get the product on the shelf.” Normal process.
June 24th 2009 – The day ownership in the media environment changed forever
Matthew Sweezey: Now, in this new world, remember context is about a new way that we can relate and connect to each other. That’s really what this is about this. The biggest thing that in the infinite media era is, who is the owner of the media environment? This is what brands have to realize. We created marketing and we created all these games in a world where we owned the media environment. We were the largest creators of noise. What has happened and what I proved out mathematically was June 24, 2009. Thanks, Tim Rondo. He did the math for me. What we find in this is that on that day, individuals become the largest creators of noise in the marketplace and will remain the largest creators of noise until the end of time. Now, here’s the fascinating aspects about this noise. When you plot the noise from a brand and when you plot the noise from consumers, they have different reactions to the market. In fact, when we look at noise, noise from brands has a saturation point, meaning that there is a point that we will not surpass in that marketplace because there is diminishing law of returns.
Now, when we look at consumer created noise, there is no stop, meaning there is a constant demand for that product and what we see is exponential growth of that type of noise. My Oreo creation, tell us the craziest flavors that you want. They get hundreds of thousands of submissions. The contextual part was number one, they did it with the market. When I talk about the context, that’s when we must realize it’s that we have to come up with ways of doing things with the market because the owners of the media environment now are the individuals. So that’s one of the big key concepts of the book is learning to work with our markets, not on the market.
Small businesses and the contextual marketing revolution
Brent Leary: How can small folks who have traditionally not been able to capture enough attention to create a brand for themselves, because that’s kind of what everybody seems to be wanting to do right now, how can they leverage this approach in order to compete with everybody else who’s basically trying to grab that megaphone and try to steer the attention to them as opposed to the small guys?
Sweezey: Yeah. Small guys definitely can play in this world. This again, affects all people. So let’s look at a couple of really awesome examples. One is there is a maker of clothes and they are a small, private manufacturer. Rather than making clothes and trying to come up with ads to get people to buy the clothes, they co-create the products with the marketplace. So they go through the production cycle with the individual people saying, “What do you want? What looks do this look like?” That process then builds demand for the product. So once the product is finished, demand is instantly in the product and people are buying the product. They help create it. So it’s a different methodology of how we think about going to market.
Now, yes, you could say, “Well, how does this apply to a traditional person that doesn’t have a product? They’re going to create a restaurant or some type of mom and pop retail shop.” Well, the answer there is you just have to work with your audience. You need to build a community. The fact is, you can now. You can have a direct relationship and be a significant part of their lives in new and different ways, and that’s what we must be working and striving towards to do.
The next aspect of this is to say then any small business, big or large, go back to that customer journey. This applies to all people. Follow that customer journey across. How are people finding you? And then find ways that you can be contextual inside of that. Super easy example that’s obvious that everyone knows is ratings and reviews. If you are a restaurant and someone is going to Google, “Where do I eat tonight?” what is one of the number one things that they look at? They’re going to look at the ratings and reviews. If you don’t have a process that’s helping improve those ratings and reviews systems, if you don’t understand that it is a powerful driver, probably more powerful than any advertisement you’ll ever create to your bottom line, then you’re missing the boat. That is contextual marketing because you’re not the one telling people to go eat at your restaurant. It’s other people in the environment giving that message, and that’s where the context comes in.
The rebirth of newsletters
Brent Leary: What do you make of this? Is this something that you, particularly the small and mid sized businesses, how do they leverage this kind of rebirth of the newsletter? Because to me it’s like, okay. There’s a lot of stuff out here and now we’re throwing newsletters back in?
Sweezey: Let’s look at this through a couple of lenses. Number one is there’s a difference between a newsletter and a newsletter. There are crappy ones, there are horrible ones and then there are phenomenal ones. The resurgence that we’re watching is really kind of driven by a Patrion or Patreon, however you want to say it, and some of the end Substack and some of these other things. Now, what those newsletters are, are hyper specific micro feeds of a very specific type of content. Essentially, we’re moving into a world where I’m not going to the BBC because I like the journalist the BBC hires. I’m just going to go to the journalists I want and they’re going to send me newsletters.
It’s no different than if you were just following them on social channels, except it’s a different format and it’s a different delivery method. So rather than you having to scroll through a feed and find the things you want, you’re just getting them right into your inbox, whether that’s going to be read through an RSS reader, through some type of Feedly account or whatever else. That’s the big thing that we’re watching. The other big thing that is powerful here that is a yes and… is how these things are being paid for because our old newsletter, there’s a couple of basic payment models. One is free. You don’t pay anything. In that model, I simply just want to have a connection with you. I’m going to create content and give you this newsletter. That’s the basic free model.
There’s the ad supported model, which is people are buying and paying ads to then support that brand. That’s usually like, so first, as a brand produces it on their own, they take the cost. The second is a third party puts it on. Other brands pay for that cost. Regular subscription model. The third, the interesting one is individual payment model. That’s what Substack and what Patreon are really doing, which is I’m going to pay you $5 a month for this content because I want to support individual journalism. I want to support your creative efforts. Then also, we start to look at what happens in these newsletters and some of them just aren’t newsletters. They may be like, “Here’s the latest three art projects I created.” “Here are the new lyrics to the song I’m writing.” It’s a whole nother genre of really what is happening, and it’s much more aligned to people are willing to pay for specific content that they value and they’re doing it. So it’s really more of a resurgence, like a restarting of the next era of media.
Brent Leary: If I’m a small business particularly, and I’m trying to kind of wrap my hands around, what do I need to do right off the bat that’s going to get me the most bang for my buck, is going to get me kind of the most direct attention that I can start to do, kind of interact with people and convert that attention into something tangible? What would they do coming out the box right now?
Sweezey: Once again, it’s so hard to give a macro answer for everyone because everyone’s going to be different. Depending on the business is going to depend on what you should do, but should you start thinking about audiences again and how do I build a specific audience? The answer is yes, but let’s underscore the reason why. The old reason why was because I wanted push button access to those people. That still has a lot of value, but there’s now other value. Then other values where we really start to go back to this word of context because once you have that audience, you can do the following. You can co-create with that audience.
So go back to what Tesla did. They co-created with that audience, go back to what we talked about that the small fashion brand did. They co-created the products with their audience. Once you have that connection, take the next step and start to bring them into the process and co-create with them. It doesn’t matter where you are along the customer journey. If you’re just simply co-creating content with them, that helps build your awareness. And once again, that awareness carries a different context because it’s not the brand having the conversation, it’s people on the brand’s behalf having the conversation with other people, which is the context of the modern era. That’s how we trust. We trust things coming from other people more so than we do brands now.
This is part of the One-on-One Interview series with thought leaders. The transcript has been edited for publication. If it’s an audio or video interview, click on the embedded player above, or subscribe via iTunes or via Stitcher.

Resilience Is One of the Most Essential Entrepreneurial Traits. Practicing This Can Help You Build It.

February 26, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
Resilience is the capacity to bounce back from difficult events, and if there’s one group who needs that ability, it’s entrepreneurs. Without resilience, every lost client feels like a catastrophe. Failure seems like a point of no return, despite being a normal, if unpleasant, outcome of starting a business. 
Resilience, however, is not all or none. Some entrepreneurs are better at picking themselves up and pivoting than others. What separates people who thrive in stressful times from those who break down when faced with adversity?
Research by Vassar College Department of Psychology’s Michele M. Tugade from 2004 suggests that resilient people experience positive emotions more frequently. Although positive emotions come in many colors, only one can be conjured in any context: gratitude.
As an entrepreneur, gratitude belongs in your back pocket. Here are four ways gratitude builds resilience so that you can bounce back quicker than ever:
1. Gratitude builds enduring personal resources
When we express gratitude, our thought-action repertoires broaden. This means we are able to take in, consider and act in flexible ways that accommodate the bigger picture. 
Over time, the effects of gratitude accumulate and compound. The result is that we can see an ever-increasing number of ways to solve problems and bounce back from others. And by solving problems more effectively in the first place, we need to tap into our personal reserves less frequently. 
Remember, this occurs over time. That’s why it’s so important to establish a daily gratitude practice. The more frequently we feel grateful, the higher our baseline of wellbeing and the less frequently it’s broken. Through gratitude, we’re better able to brush off emotionally rich, negative situations.
Related: Why Attitude Is More Important Than Intelligence
2. Gratitude helps you form and maintain social relationships
Gratitude is at the core of our social relationships. Sharing and experiencing gratitude is what builds and strengthens our relationships with others. This is because gratitude is motivated by reciprocal altruism: When we give something of value to others, we are trusting them to repay our favor at some future time.
When we express gratitude, we reflect kindness back to the person who ignited feelings of gratitude in us. This act of appreciation increases the chance that both parties will behave altruistically in the future. Gratitude and altruism are cyclical and self-reinforcing.
Interaction by interaction, person by person, gratitude builds a resilient community that will support you when you’re at your worst. The key is continuing to invest in those relationships, rather than assuming they’ll always be there when you need them. 
Related: Why Building a Community Is More Important Than Networking
3. Gratitude rewires your brain 
Practicing gratitude rewires the brain to shift your focus away from negative events and toward positive ones. Being grateful activates your hypothalamus, the area of the brain associated with energy maintenance and stress control
Practicing gratitude also makes your mind more sensitive to the effects of dopamine and serotonin. These feel-good neurotransmitters reduce your susceptibility to anxiety and help you muster the motivation to push through tough times. 
The bottom line is that gratitude physically changes the brain to better handle adversity. By priming your brain to handle stress, it reduces the amount of time you need to recover from setbacks.
4. Gratitude reminds you that we’ll get through this, too
It can be difficult to be grateful for negative experiences, but by shifting your focus to the positive outcomes of these experiences, you take power away from the bad and put it in the hands of the good.
Gratitude is all about recognizing that good things can come from bad times. Doing so helps you see that you’re able to weather any storm that comes your way. 
This may be why gratitude has been shown to build self-esteem in athletes. In both sports and business, gratitude gives us the self-confidence to get back up on the horse when we fall off. Getting up again and again makes getting knocked down seem less scary. 
Related: Why Entrepreneurs Should Always Express Gratitude
Practicing gratitude feels good, to be sure. But gratitude’s tie to resilience runs so much deeper than its ability to generate good feelings. 
By practicing gratitude, we build up our personal reserves. We build a supportive community around ourselves. We remind ourselves time and time again just how strong we are.
As an entrepreneur, you can’t afford to get lost in uncertain and difficult times. So, open up a gratitude journal, reach out to someone who’s helped you in the past and reflect on all the good things in your life. 

Bitcoin Caught Your Attention. Now Blockchain Is About to Catch Fire in the Film Industry.

February 26, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
It’s official: even the normies want a taste of bitcoin now. Just as the world’s largest cryptocurrency had settled into a relatively stable position, fluctuating between $8,000 and $12,000 for some time, the asset skyrocketed in value, starting in October 2020. In an economy devastated by Covid-19, the world started to open its eyes to the true potential of crypto as an alternative to fiat currencies. And with every bit of attention bitcoin gets, so does blockchain.
Over the last handful of years, blockchain has proven as a viable alternative to traditional centralized IT systems by being cost-effective and, in some cases, democratizing—giving the power back to the users rather than solely business owners. As ecosystems of their own variety thrive on blockchain technology, industries across the spectrum will begin adopting this technology. 
Perhaps surprisingly—and perhaps not considering the need to bring fresh ideas to the big screen—the film industry is one of them. Blockchain might just be film’s golden ticket to fostering cultural diversity and bringing about more consumer inclusivity.
A history of exclusivity
If there was ever an industry that’s exclusive in the world, it’s Hollywood. Creators all over the world aspiring to get into the film industry who do not have the most important of connections are reputed to face uphill battles to get in or to get the funding to produce a film. We sometimes hear about the odd journeyman who produces such a masterpiece that he or she gains access to the club. More often, we hear about starving artists working odd jobs to make ends meet.
More importantly, fans remain ever distant from the production process, sidelined to merely watching finished work that isn’t necessarily tailored to their tastes. The results show it, with an estimated 80 percent of films losing money. Yet investors pump millions into productions—dozens of unimaginative remakes, spin-offs, and star-studded flicks with poor plotlines and character development—only to see them flop. To be clear, artists should be left to their creative devices to produce masterpieces, without audiences intervening and dictating the final product. 
That being said, the film industry is still a business, and audiences still have some role to play in understanding what kinds of films are of interest to the public. Creators might be reluctant to bestow the power of film green-lighting upon viewers, and skeptics might be inclined to believe audiences would opt for the lowest common denominator. But democratizing film would also enable creators, investors, and fans to have an open channel between each other and share ideas, all in a decentralized ledger.
Related: How Blockchain is Disrupting Traditional Media and Entertainment
Decentralized inclusion
Contrary to popular belief, blockchain isn’t just a set of digital train tracks for the locomotive that is bitcoin. Distributed ledger technology has the power to change how our financial ecosystem operates, with decentralized finance applications booming during the pandemic. Other companies have begun considering integrating blockchain technologies into their infrastructure. Markets and Markets predicts that the global blockchain market size will grow from $3 billion in 2020 to $39.7 billion by 2025. 
Setting aside predictions and the business world, the film industry faces a unique opportunity with blockchain technology. 
Related: Blockchain Revolutionising The Movie Industry 
Breaking down the barriers of exclusivity in the film industry requires an approach that circumvents the traditional avenues of fundraising and reaches out directly to the viewer. By virtue of asking those buying tickets at the box office to green-light and fund a film, film creators are democratizing the industry and making it more inclusive, and taking the control out of the hands of the central powers of the film industry. 
Blockchain, as a high-accessibility, community technology, is the tool that can help build the foundations for a democratized film industry. And the possibilities are endless. For funding films, investors could sell tokens, a popular type of instrument on blockchain used for securities and utilities to raise funds for a project and pay dividends to token buyers. Small companies are already offering these kinds of opportunities.
Two years ago, MovieCoin was founded as a project to finance films through token issuance. More recently, in mid-2020, the Litecoin Foundation produced a Johnny Knoxville horror film in an effort to promote using blockchain in the film industry to crowdfund films. These were pioneers in the movement to integrate blockchain into the film industry, but their systems were not entirely democratized. Now, a California-based project is building on the foundations of their contemporaries.
Filmio, Inc., a blockchain-based film project platform based in San Diego, allows film creators to upload their projects and market them to an audience that can vote on whether to green-light them, while investors can check fan engagement and decide if they’d like to invest in a project. 
Such projects are only the beginning.
The world is joining the chain, block by block. It’s only a matter of time before the film industry gets there. When it does, there is a strong possibility we could see a much stronger and more successful industry.
Related: Can Hollywood Survive Streaming?

Coinbase IPO: What You Need To Know

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Photo by: STRF/STAR MAX/IPx 2021 2/26/21 Coinbase filed its S-1 on February 25th to go public, … [+] listing on the Nasdaq. Coinbase’s IPO valuation could be the largest by a U.S. tech company since Facebook went public. STAR MAX Photo: Coinbase logo photographed off an iphone SE 2020.
STRF/STAR MAX/IPx
Coinbase operates the largest cryptocurrency exchange in the U.S. and is now prepping for an IPO. It will likely be one of this year’s biggest, as the buzz is that the valuation could exceed $100 billion.
The company got its start back in 2012. The cofounders included Brian Armstrong, a former engineer at Airbnb, and Fred Ehrsam, who was a trader at Goldman Sachs. The mission was to make investing and transacting in cryptocurrencies easier, more efficient and fairer. 
And yes, the founders did a standout job in executing on this. As of now, the platform has 43 million retail users and 7,000 institutional clients. There are also 115,000 partners across over 100 countries. 

Now in terms of the growth, it has been choppy because of the volatility of cryptocurrencies. Then again, for 2020 the revenues more than doubled to $1.3 billion and the profits came to $322 million. The assets under custody are about $90 billion.
“To a certain degree, you can say they were ahead of our time,” said Collin Plume, who is the President and CEO of Noble Gold Investments. “The platform won’t win an aesthetic design award but it is user friendly. You can go in there with absolutely no idea about trading or crypto and get started in five minutes. You really can’t get 43 million users with a platform that requires a tutorial to use. Blame it on Facebook or Google but the digital world is filled with impatient and busy people who are used to getting what they want with nothing more than a click. Coinbase made trading easy.”

The Vision
In the IPO prospectus, Armstrong has set forth a bold vision of how cryptocurrencies have the potential to upend the global financial system. He writes: “The current financial system is rife with high fees, delays, unequal access, and barriers to innovation. In many countries, citizens don’t have access to sound money, a functioning credit system, or even basic property rights. If the world economy ran on a common set of standards, that could not be manipulated by any company or country, the world would be a more fair and free place, and human progress would accelerate.”
He came up with this vision when he read a white paper about Bitcoin in 2010. This convinced him that every financial transaction should be as easy as sending an email. 
According to Armstrong: “Trading and speculation were the first major use cases to take off in cryptocurrency, just like people rushed to buy domain names in the early days of the internet. But we’re now seeing cryptocurrency evolve into something much more important. People are using cryptocurrency to earn, spend, save, stake, borrow, lend, vote, and perform many other types of economic activity.”
Yet the cryptocurrency market is still very much in the early phases—and it seems likely there will continue to be boom-bust cycles. Note that there have been massive bear moves in 2013-2015 and 2017-2019.
But the good news for Coinbase is that it already has massive scale and a broad-assortment of services and tools. The company has also been smart to be diligent with compliance, invest in cybersecurity and work with regulators.
The IPO
Coinbase plans to have a direct listing. This means that all investors will have a chance to get shares at the offering price and that there will likely not be a big spike in the price. 
“The ability to set a true market price given the significant cash flows being generated makes perfect sense for Coinbase at this stage and also doesn’t prevent the firm from accessing the public markets to raise additional capital in the future,” said Bill Barhydt, who is the founder and CEO of Abra.
The offering will probably happen sometime next month and the shares will be listed on the NASDAQ under the ticker of COIN. 
Tom (@ttaulli) is an advisor/board member to startups and the author of Artificial Intelligence Basics: A Non-Technical Introduction, The Robotic Process Automation Handbook: A Guide to Implementing RPA Systems and Implementing AI Systems: Transform Your Business in 6 Steps. He also has developed various online courses, such as for the COBOL and Python programming languages.

Elon Musk Responds That 'It Would Be Great' If He Was Investigated For His Dogecoin Memes

It is no secret that the tycoon feels a preference over this cryptocurrency.
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February 26, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.
The CEO of Tesla and SpaceX, Elon Musk responded on his favorite network, Twitter, about an alleged investigation to the different comments about the Dogecoin and the consequences of these, that is, the sudden rise in its price.
First Squawk, a person with access to proprietary information regarding finance and exonomy, revealed that Musk could be investigated by the United States Securities and Exchange Commission (SEC) according to sources with knowledge of the matter. .

SEC IS SAID TO INVESTIGATE TESLA CHIEF EXECUTIVE MUSK FOR HIS TWEETS ON DOGECOIN: SOURCES FAMILIAR WITH THE MATTER #Dogecoins #Tesla
– First Squawk (@FirstSquawk) February 25, 2021
Another Twitter user made him share the information with the millionaire in a lighter and more fun way. He mocks the SEC for inventing “dog memes.” In addition, the tweet ends with the words ” Hail, Emperor Musk!” and an image of Elon with crown and cape.

The SEC investigating dog memes sent by a memer about a memecoin is peak 2021.All Hail Emperor Musk! pic.twitter.com/qbm1fLGbED
– Official * Pope of Muskanity (@RationalEtienne) February 25, 2021
In response, the millionaire followed the joke line and replied, “I hope they do! It would be great!”.

I hope they do! It would be awesome
– Elon Musk (@elonmusk) February 25, 2021
What is the Dogecoin?
It is a rival cryptocurrency of Bitcoin, which was born as a result of a meme, a dog of the Shiba Inu breed, also known on the internet as Cheems. This is Musk’s favorite and he has not been shy about giving his opinion on it. Among the tweets are “Dogecoin is the crypto of the people” and “No ups and downs, just Doge .” After that, it increased its value by more than 50%.

ur welcome pic.twitter.com/e2KF57KLxb
– Elon Musk (@elonmusk) February 4, 2021

TikTok accepted a $ 92 million settlement for violating the privacy of its users

Parents of underage users filed a class action lawsuit, accusing TikTok of illegally collecting sensitive data from their children.
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February 26, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Since its inception, TikTok became the favorite social network of the Centennials, especially the youngest: teenagers and even children. For this reason, a group of parents in the United States filed a class action lawsuit accusing the platform of violating the privacy of underage users . Now the Chinese company has reached a $ 92 million settlement to end what could turn out to be a grueling legal process.
“Although we do not agree with the claims, instead of going through lengthy litigation we would like to focus our efforts on building a safe and joyful experience for the TikTok community,” the company was quoted as saying by Reuters .

We open Twitter to ask you why you are not on TikTok. pic.twitter.com/dCCYRQOzSB
– TikTok LatAm (@TikTokLatAM) January 9, 2020
The class action lawsuit , filed in the state of Illinois in 2020, consists of 21 complaints filed by parents of underage users . They claim that TikTok , owned by ByteDance , “infiltrates the devices of its users and extracts a wide range of private data (…) in order, among others, to target advertising and obtain benefits .”
The plaintiffs’ attorneys claim that TikTok illegally collected biometric data from young people to recommend content and for commercial purposes . They also accuse the platform of storing that data in China, potentially exposing users to the surveillance of that government.
The company denies that its short video app collects biometric data or shares the information with Chinese authorities . The documents requesting approval of the agreement indicate that it was finalized after “an internal look directed by experts at the source code of TikTok ” and extensive mediation efforts.
According to documents filed Thursday in Illinois District Court, the $ 92 million settlement between affected users and ByteDance still requires a judge’s approval, which could take several months, explained a TikTok attorney.

Getting Your Team Ready for the Hybrid Office

February 26, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
In all the years I’ve been a remote-work advocate, there’s one thing I’ve consistently noticed when talking to remote workers: They almost never want to go back to the office. Recent studies have also shown that only 12% of employees are willing to work full-time from an office in the future.
Though it comes with its own challenges, it’s clear that implementing a hybrid workplace will be essential. It also requires a solid plan for getting your team on board before you decide to go back to the office, even if just for a couple of days per week. 
Here are five ways of preparing your team for the switch.
Related: How to Support Your Returning Workforce
1. Provide guarantees for a safe work environment
Physical safety and stable mental health are the chief priorities for most employees. Health hazards represent the primary difference between the office as we once knew it and the future of the workplace. So going back to the office naturally raises concerns.
But employees are well aware of these issues by now. Many of them were seriously concerned even before 2020 whenever the flu season was around the corner. A line can be drawn between a top employer who acknowledges employees as the company’s number-one asset and one whose priorities are elsewhere.
Put together a realistic plan to tackle in-office health, including:

Rethinking office paths.

Adding more space between desks.

Periodically running health check-ups on your staff.

Implementinging a strict room-booking system to prevent overcrowding.

Having people come into the office at different times of day.

Keeping routine meetings via video calls.

Present this plan to your employees before you ask them to return to the office so they can be aware of the new changes and suggest potential improvements.
2. Place the individual at the center of your business
Remote work has been challenging enough in the pandemic. In a hybrid setting, these obstacles will only accumulate. Within a hybrid workplace, every individual is likely to struggle with making the schedule work for them. As work keeps switching between the office and their screens at home, they might lose focus and motivation. 
This can put a halt on their professional-development goals, leaving them feeling like they haven’t achieved everything they wanted at the end of the year. Giving everyone the freedom to craft a schedule that suits their needs can prove a first good step to take in this regard.
Similarly, the issue of loneliness when working from home will persist for people who still haven’t adapted. Imposing a strict policy as to when people should come to the office won’t work for everyone. The few people who are feeling constricted or find it hard to focus at home will be better off with flexible choices that let them work from the office with their colleagues, even if just on a rotational basis.
To find all hidden problems, talk to your team — to every single person. Anonymous employee-feedback surveys or polls are appropriate approaches to receive the details of sensitive issues they wouldn’t want to otherwise disclose.
3. Ask employees for feedback before making any change
The pre-remote-work era was largely dependent on leadership decisions. Employee feedback was something not all organizations took seriously. Even when they did, surveys were sent too rarely. But working remotely highlighted the importance of listening to employees and meeting their demands. In turn, managers have gained relevant insights into how they could improve employee satisfaction, simply by talking to the people in their company.
Making a change within the hybrid office can always have a severely negative impact. Get everyone to come into the office and you might end up with half of your team sick. Force them to show up at strict office hours and you’ll lose them as they leave for more understanding employers.
Before you decide on anything, discuss it with everyone. Schedules, work processes, tools, concerns, team collaboration and independent wishes are all aspects to bring up before returning to your office.
4. Paving the way for new restrictions
Regardless of how strong your hybrid-workplace plans are, new restrictions are bound to appear, so don’t rely only on your office for specific project tasks. Make sure that everything you’re planning to handle in the office can be done at home too. Prepare a list of policies or guidelines, and don’t ditch a tool that might turn out to be your best on-project communication pathway.
Keep your team culture in mind at this point. Have a list of team-building activities your employees can bond over using video calls in case of a new lockdown. This is also the perfect time to tap into a global talent pool and start hiring non-locally. Bonus points for diversity right so you can benefit from fresh talent and new cultures.
Related: 17 Major Companies That Have Announced Employees Can Work Remotely Long Term
5. Prioritize transparency and trust
Keep everyone in the loop. Have a document anyone can access to see your roadmap to the hybrid office. Be fully honest when it comes to not being able to do something. If you can’t promise everyone will enjoy using a new collaboration app, let them know. The same goes for any time you need to reduce costs or prepare for a low-sales season.
8Nearly 90% of employees expect CEOs to speak out publicly regarding any new societal or local issues. Displaying trust and interest in keeping your employees safe gives them the mental security they need to worry less about what’s to come. Transparency is the keyword to hold on to as you’re preparing your team to join a hybrid workplace. Forget that, and you’re bound to see a sudden drop in your employee retention rates.