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By Making It Easy For Moms To Order Organic Baby Food Online, She Built A Fast-Growing Startup Brand

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Many expectant moms plan to make homemade organic baby food for their little ones—until they give birth and discover they don’t have the time. The DIY approach has gotten even more challenging since the coronavirus pandemic arrived and many moms have been juggling caring for infants with online school for other children and working from home. 
Jessica Sturzenegger, 31, has built a business around making their lives easier. Her San Francisco-based company, Amara, co-founded in 2016 with the chef Vicki Johnson, sells shelf-stable organic meals such as “potato kale mash” and “apple maqui berry” that are dehydrated in a proprietary process that preserves both their flavor and texture once consumers add water, breast milk or formula. Amara also sells a line of yogurt melts and a “Baby’s First Meal” box.
“We always say, ‘Home-made is best. Let’s give you the next best option,” says Sturzenegger.

Jessie Sturzenegger says many families have discovered her baby food brand Amara during the … [+] pandemic.
Amara is one of a number of natural and organic baby food businesses that have thrived during the pandemic, with more consumers eating at home more and ordering groceries on the web. In one sign of the trend, Neptune Wellness, which owns a portfolio of brands, announced the acquisition of Sprout Foods, a fast-growing organic plant-based baby food company, in February. 

Meanwhile, consumers are becoming more vigilant about what goes into their babies’ food. The House Oversight and Reform Subcommittee on Economic and Consumer Policy published a report in February noting that “commercial baby foods are tainted with significant levels of toxic heavy metals, including arsenic, lead, cadmium and mercury.” Several baby food makers are now facing related lawsuits alleging they violated state consumer protection laws. 
Sturzenegger, who once considered becoming a chef, has found the business to be an ideal fit for a foodie like herself. She was born in Switzerland—her mother is Swiss—before her family moved to Pennsylvania. Both of her parents loved to cook, and she grew up accustomed to eating freshly made meals. “Food was a big part of our house,” she says. “You had dinner at 8 p.m. and sat around the dinner table for two hours. Friends would come over. The dinner table was 10-people long.” 

Sturzenegger started the business while consulting with women entrepreneurs at Startup-Chile, an accelerator in Santiago that was created by the Chilean government, through the Princeton fellowship program PiLA. 
When Sturzenegger noticed a gap in the baby food marketplace, she applied to Startup-Chile herself and secured $40,000 to get started. Amara later raised additional funding from friends and family and closed a funding round of more than $2 million in March 2020. Today, Amara has three full-time employees. 
Amara caught on, and with the brand now selling in 1,000 stores, as well as through its own website—the global dried baby food market is expected to see a compound annual growth rate of about 13.5% from 2021-2026, according to Global Market Estimates—investors are taking note. The company’s latest funding round in March 2020 attracted the ex-chairman of Hershey’s CPG group, the distributor Pharmapacks, and Moses Ventures, an investment fund. 
“We’ve seen the average purchase value skyrocket,” says Sturzenegger. “A lot of people have discovered us online.”
Nonetheless, the organic baby food market isn’t an easy one to break into, with big players such as Gerber, Earth’s Best and Happy Baby well-established. Here’s how Sturzenegger and her ultra-lean team pulled it off. 
Build a brain trust. When Sturzenegger launched Amara, she quickly realized how much she needed to learn about the industry. Using Facebook and LinkedIn to make contact, she reached out to experts—”I am the queen of cold calls,” she says—and also asked friends for introductions. 
That is how she found pros such as a nutritionist and food engineers to guide her. “I’ve always been surrounded by experts and people who know way more than me,” she says. Although she couldn’t afford to hire full-time employees at first, she found that many of the pros she needed were available on a consulting basis. 
Take the time to perfect your product. To offer dehydrated baby food that tasted great once it was rehydrated, Sturzenegger and her team had to develop the right methods—a painstaking process. “The technology behind it is very complex,” she says. “It’s nothing you can produce in your own kitchen.”
Complicating the challenge was her desire to make the meals affordable—under $3 a meal, as opposed to the $5-9 a meal that other startup brands were offering. “It has to be something accessible that people can use day in and day out,” she says. 
Working with their nutritionist and food engineers, chemists and a pharmaceutical manufacturer, she and Johnson gradually developed a process for making it and now have a patent pending on it. “It was so important to find the believers early on that understood the vision and what I wanted to do with it,” she says. 
Put the right systems in place.  One of the team’s most important tasks was identifying 15 suppliers who could provide the high-quality organic ingredients Amara needed. Sturzenegger wanted the experience of eating the company’s packaged meals to be similar to eating the fresh version. “With our bananas, if you open them up, it smells like bananas,” she says. That took additional time spent networking and cold calling. 
To protect the company’s intellectual property, Amara opted to spread out the manufacturing process among several partners. “It gives us far greater control but also makes it more complicated,” she says. A director of operations now works exclusively with the suppliers and helps the company navigate any ingredient shortages during the pandemic. 
When all was said and done, it took about three years to develop Amara’s first products and get ready for the company’s first small production run, even with a chef involved in developing the recipes from day one. “Babies are such a sensitive category,” she says. 
Be willing to do the legwork. As Sturzenegger reached out to stores and broke into Whole Foods and other markets, she made herself available to do product demos, instead of hiring someone to do this on-the-ground work.
She found it was a great way to get the brand established there and to take the pulse of the market. “There were months when I was doing three demos a day,” she recalls. 
Stay open to unexpected opportunities. Although she needed funds to grow, Sturzenegger was hesitant to take on too much investment capital at first, worried that some investors would not share her commitment to quality. “I always tell the investors I will not cut corners on ingredients,” she says. So, in the early days, she focused mostly on stretching every dollar—the brand grew mostly by word of mouth—and making the most of freelance talent when she needed help.
Still, she remained open-minded about fundraising. She was willing to take a meeting when the CEO of Pharmapacks called after noticing that his wife—who’d made baby food for their first child—had switched to Amara for their second. “He said, ‘My wife is obsessed with your food. Can I come in?’ she recalls. Pharmapacks later became an investor. 
Never forget who is buying your product. Amara originally launched on Amazon and in stores, but it now sells through its own website, which Sturzenegger coded herself. She’s found it to be another valuable conduit to the marketplace. “More than anything, it’s our chance to talk directly to moms, which has been incredible,” she says. “I feel like we know more about our moms and why they buy from us.”
Sturzenegger sets aside time every Friday to phone random customers from the company’s email list to get feedback. “Sometimes they’re excited to talk. Sometimes they ask, ‘Why are you calling me?’ she says. 
This might seem like something the CEO of a fast-growing startup would delegate, but it’s one of her top priorities. She finds it helps her keep stay connected to her core customers.
“You can get so lost in the numbers you lose focus on whom you’re selling to,” says Sturzenegger. “Parents are really knowledgeable about what they want, what they need.” 
When you want to make a difference in a very competitive industry, it’s important to stay one step ahead of that.

5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers

February 27, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
The world is still reeling over the impact of Covid-19 with many businesses counting their losses. Corporate brands have been greatly affected as the majority of them have a brick-and-mortar structure. The commencement of Covid-19 vaccinations is the long-awaited light at the end of the tunnel and businesses are gearing up to resume normal operations. Brands are exploring all means to re-engage with their audiences and video marketing remains a viable tool for that engagement. 
According to a recent Cisco Annual Internet Report, 82% of internet traffic will be driven by video come 2022. But with the pandemic altering marketing communications, the dynamics of video marketing are no longer the same and corporate brands must adapt to the “new normal” to achieve favorable outcomes. 
Going forward, we take a look at the recent video marketing trends that are effective for corporate brands. 
Flexibility is key in adapting to change
Planning is key in corporate activities. Everything is thoroughly outlined to ensure orderliness. Marketers play by this rule in their video marketing campaigns by creating solid strategies with attention to the minutest detail. This is commendable as a well-planned marketing strategy hardly goes wrong but the story is not the same in the face of unprecedented events. Your solid video marketing strategy suddenly becomes unproductive as it plays on a different field. 
The brands that are making the most impact despite the challenges of the pandemic are those that are able to make quick and spontaneous changes to their video marketing strategies. They inculcate elements of the current realities into their campaigns, speaking a language that people can relate to. 
Creating marketing campaigns about physical interactions was out of place during the Covid-19 lockdown as people were home-bound and isolated. Changing the direction of such marketing campaigns would only be possible if there was room for flexibility.  
Empathy is priceless 
Many video marketing campaigns have one ultimate goal — to drive sales. For most marketers, their campaign is unsuccessful until it ticks that box. There is a huge gap between the point of contact with the consumer and the point of sale. Taking the consumer through the different stages of the sales funnel, successfully, requires a great deal of tact. In the past year, we reaffirmed that empathy is vital in accomplished video marketing. 
People reexamined their priorities in the wake of the pandemic. Things that were top on the list dropped to the bottom as survival needs took center stage. The lockdown caused distress and products that formerly were of great value to the consumer became inconsequential. Rather than force their products down people’s throats, successful brands focused on showing concerns over the wellbeing of their audiences by creating video marketing campaigns of solidarity and compassion. They shifted their goals from making sales to offering comfort, believing that they would be remembered for being there in those trying times. 
Related: How to Weave More Empathy Into Your Marketing for Better …
Taking a stand against injustice is more rewarding than staying silent
Corporate brands are driven by mission, vision, and purpose. These factors are ingrained in a company’s values. Although the values of brands differ, they share a similarity of improving humanity. 
Some corporate brands have been very vocal about their values and are using their voices to improve society. Issues of social injustice such as racial and gender inequalities and police brutality have made headlines in recent times. Brands that have been very vocal against these vices in their video marketing campaigns stand out among their counterparts, winning the consumers’ trust by choosing to speak out rather than looking the other way. 
An Edelman report revealed that 64% of consumers would either patronize or boycott a brand based on its position on a social or political issue. Incorporate your values in your video marketing campaigns as a constant reminder of where your company stands. 
There is no better time to be creative with your budget 
One of the biggest lessons the pandemic has taught us, in general, is the need to be prudent with our finances. Survival became a battle as the global economy shut down in the early days of the pandemic. Corporate organizations had to minimize their marketing budgets in order to sustain their employees and still stay afloat. Investing thousands of dollars in high-budget TV commercials was not a viable option. 
Successful brands are engaging with their audiences on social media using video marketing and other digital marketing techniques. More interestingly, they are not focusing on creating their content with high-end production equipment but smartphones. 
Brands had to work with whatever they could lay their hands on while everyone was stuck at home during the lockdown. The audience understood the situation and engaged with video campaigns put out by brands, including live streaming.
Related: 4 Reasons Live-Streaming Video Will Improve Your Business’ Brand …
Mobile-friendly content still rules
In a recent study, no fewer than 56% of consumers revealed that they started using their cell phones more during the pandemic. Your video marketing campaigns hit the mark when they garner more views. You deprive many people of the chance of seeing your amazing offers when your video marketing campaigns are not tailored to mobile devices. The mobile-first trend is not going away any time soon as search-engine giants such as Google are prioritizing mobile content indexing. 
The available video marketing statistics offer considerable promise for corporate brands. With many brands vying for the consumer’s attention, corporate brands are putting their best foot forward in creating sophisticated technical aesthetics in their video marketing campaigns. But recently, we learned that the content itself is paramount. The consumer is more receptive to content that resonates with them — everything else is secondary. 
Related: 6 Ways to Strengthen Your Video Marketing Strategy 

Webinar Will Help You Get Your Business Started

You have always wanted to start a business and you have a great idea, but do you know what steps to take in order to make your dream come true? And one of the most important aspects of starting a business is having a solid foundation. This means educating yourself on the very basics to ensure you are doing everything right.
This free webinar from will outline the steps that are necessary to legally start a business. With this information, you can get your business up and running on the right foot by avoiding mistakes that can end up hindering your growth.
The webinar will teach you:
How to check the availability of a business name
The importance of selecting the correct business entity
Why a business bank account is necessary
Which business permits and licenses may be needed
The webinar is going to be hosted by Nellie Akalp, CEO of and Anita Campbell, Founder and CEO of Small Business Trends on Oct 20, 2021, at 2 p.m. (Eastern).
Click on the red button and put this event on your calendar so you can navigate the logistics of launching a business with some insights from experienced entrepreneurs.

Register Now

Featured Events, Contests and Awards
Email Marketing Basics Webinar: Writing Effective CopyMarch 9, 2021, Online
Want to write impactful email marketing copy that utilizes your unique voice? In this webinar, the host Lyra will give you all the tips and tricks for writing effective copy! That includes how to establish your brand’s voice and hone in on your company’s goals so that this messaging can shine in your email marketing. She’ll also go over some great campaign ideas. We’d love to have you join!
Email Marketing Basics Webinar: Building and Maintaining Your ListsMarch 16, 2021, Online
Learn how to build, segment, and nurture your email lists in order to improve engagement and retain quality campaign subscribers. In this webinar, our host Lauren will help you gain a better understanding of GDPR, avoiding spam filters, and the importance of keeping your lists clean.
Email Marketing Basics Webinar: Automating and Monitoring Your ListsMarch 23, 2021, Online
Learn how to create automated email marketing campaigns to streamline your customer acquisition process. Your host Lyra, will also teach you about managing your sender reputation score, as well as key email marketing metrics to track to make sure your emails are performing as well as they can.
WEBINAR: What Business Structure is Right for You?April 28, 2021, Online
Picking a business structure is usually the first big legal decision for a new business owner and one of the most confusing. However confusing, it is an essential step to protecting your personal assets from any liabilities of the company. In this webinar, Nellie Akalp CEO of, will share insight on business entities to help guide you to the best decision for your new venture.
WEBINAR: Best State to IncorporateJuly 28, 2021, Online
Some say Delaware, others say Nevada while someone else may say your home state. What is the best state to register a business in? What if your business is expanding into new territory? At what point should you Foreign Qualify? Nellie Akalp, CEO of, will go in-depth to answer these questions and more in this webinar.
WEBINAR: Steps to Start Your BusinessOctober 20, 2021, Online
Starting a business can be an exhilarating time, where everything seems full of potential and purpose. But navigating the logistics of launching a business can be daunting. In this webinar Nellie Akalp, CEO of, will outline the steps necessary to legally start a business and get up and running on the right foot.
More Events
Chief Data and Analytics Officers, Financial Services: Live 2021March 2, 2021, Online
AMA: Employment Law for Start-UpsMarch 4, 2021, Online
19th Annual NYU Venture ShowcaseMarch 4, 2021, Online
The COVID Challenge – Managing Apartment Complexes During The PandemicMarch 5, 2021, Online
AMA: Privacy Law Considerations for Start-UpsMarch 11, 2021, Online
Franchises Workshop: Opening, Operating, and Legal ConsiderationsMarch 18, 2021, Online
Digital Marketing World Forum – North America Online 2021March 24, 2021, Online
How To Prevent Ransomware Through Air-Gapped BackupsMarch 30, 2021, Online
Power BI in 2021April 1, 2021, Online
HR Benefits Conference, April 2021April 7, 2021, Las Vegas, NV
TECHSPO New York 2021 Technology Expo (Internet ~ Mobile ~ AdTech ~ MarTech ~ SaaS)April 15, 2021, Online
DigiMarCon Mid-Atlantic 2021 – Digital Marketing, Media and Advertising Conference & ExhibitionApril 26, 2021, Philadelphia, PA
2nd SPAC Opportunity SummitApril 27, 2021, Online
DigiMarCon At Home 2021 – Digital Marketing, Media and Advertising ConferenceApril 28, 2021, Online
Ottawa Digital Marketing, Media & Advertising ConferenceApril 28, 2021, Ottawa, ON
Austin Digital Marketing, Media & Advertising ConferenceApril 28, 2021, Online
Baltimore Digital Marketing, Media & Advertising ConferenceApril 28, 2021, Baltimore, MD
Tampa Digital Marketing, Media & Advertising ConferenceApril 28, 2021, Tampa, FL
Pittsburgh Digital Marketing, Media & Advertising ConferenceApril 28, 2021, Pittsburgh, PA
San Antonio Digital Marketing, Media & Advertising ConferenceApril 28, 2021, San Antonio, TX
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This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.
You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.
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Finding A Way For Fledgling Startups To Adopt The Sustainable Development Goals

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A couple of years ago, the folks at the Founder Institute began pondering how the very early-stage startups in their accelerator could adopt some of the United Nations Sustainable Development Goals (SDGs). While many company founders were all for supporting the SDGs, which are a series of inter-connected goals aimed at creating a more-sustainable world, they didn’t quite see what they could do about it.
“The SDGs are so big,” says co-founder Jonathan Greechan. “How can a little, fledgling startup having a hard time hitting payroll do any of these things?”

Jonathan Greechan
The Founder Institute
But, with a goal of accomplishing all 17 global SDGs by 2030, avoiding the issue didn’t seem like an option. “If you had thousands of small businesses each doing its part, you could accelerate the long tail of entrepreneurship toward impact, and collectively make a big difference,” says Greechan.
With that in mind, Greechan, co-founder Adeo Ressi and the rest of their team decided on an approach: boil down the sprawling SDGs, each of which have multiple targets, into actionable, bite-size, small-business friendly steps, which they called Impact Key Performance Indicators (iKPIs). It took two years, but they eventually ended up with 332 possibilities for startups to choose.

100-Page Google Doc
The team started working on the iKPIs about two years ago, all the while realizing that the process could take a while, since each of the 17 SDGs have many targets. (There are 169 in all). For example, SDG #1, which is “no poverty”, includes such targets as, “By 2030, eradicate extreme poverty for all people everywhere, currently measured as people living on less than $1.25 a day,” and “By 2030, reduce at least by half the proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions.”  
The Google doc they worked on grew to over 100 pages although, eventually, they created an online tool with which startup founders can research and select the most appropriate iKPIs and then come up with a way to measure their progress.

For a look at what this might mean, consider the Founder Institute’s iKPI analysis for its own operations. First, they chose three goals, one of which, SDG #8, calls for promoting “sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.” Then they selected the target, “Achieve full and productive employment and decent work for all women and men.” And finally, they picked the iKPI: “Increase the total number of people employed in decent work as defined by the International Labor Organization”. Then they came up with a metric to measure progress, specifically, the number of new founders graduated by the accelerator per quarter.
The plan, which is being rolled out now for the fall, is for every founder at the beginning of each program to select two to three iKPIs they’ll pursue as they build their company. “We’re baking it into the business from the start,” says Greechan. “Otherwise, it can morph into just a marketing campaign.”
The Founder Institute runs four-month programs for pre-seed stage startups, including companies that are still just a twinkle in a founder’s eye. Since they’re at such a fledgling step in their evolution, applicants are chosen based on their answers to a 40-minute assessment of entrepreneurial personality traits that correlate with success in building a business, created with data collected from over 60,000 startup founders.
Once they’re in a program, entrepreneurs don’t give up equity. Instead, about halfway through the program, they contribute 4% into warrants into what’s called an “Equity Collective”, with one-quarter going to alumni, one-quarter to mentors, one quarter to cohort leaders and one-quarter to the Founder Institute.

10 Ways to Bring in More Income for Your Small Business During Uncertain Times

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There are tons of ways for small businesses to bring in revenue. And during challenging economic times, it may be useful to diversify your revenue streams. Here are some tips from members of the online small business community to help you bring in more income.

Consider These New Ways to Make Money on YouTube
YouTube has long been a popular platform where online creators can earn an income. Previously, users mainly had to do this through an ad sharing program. But there are now new options to choose from. Learn more in this Search Engine Journal post by Matt Southern.
Gain the Right Investing Knowledge on Social Media
Social media gives people access to communities that share knowledge about a huge array of topics — including investing. The recent GameStop scandal showed some of the negatives of learning about trading on social media. But there may be some positives as well. Christian Zilles discusses in this Social Media HQ post.
Learn These Podcasting Facts and Trends
Podcasting offers another way for small businesses to increase their income through ads or sponsored content. But before you jump into podcasting, you need to learn the landscape of the industry. Read this Funnel Overload post by Matt Moran to gain more insights on the subject. Then see what the BizSugar community has to say.
Get Ready to File Your Taxes in 2021
If your business earned any income in 2020, you need to file taxes with the IRS. Small business tax code can be complicated, but Nellie Akalp of CorpNet can help. She offers a helpful guide for small business owners in this post.
Use These Tools to Navigate the Franchise Buying Process
Before you can start earning money with a franchise business, you need to buy into one. This process can seem complicated and time consuming at first. But there are tools to help. Joel Libava goes over a few of them in this post on The Franchise King blog.
Extend Your Runway with These Non-Traditional Startup Funding Ideas
Getting outside funding for your startup can help you navigate during the early days when you don’t earn much income. But not all small businesses have access to traditional bank funding. In this Acuity post, Matthey May dives into some less traditional options.
Manage Finances with These Innovative Tech Solutions
Once you start earning money with your small business, you need processes for managing it. Luckily, there are plenty of tech tools that can help. Ivan Widjaya of SMB CEO lists several of them in this post.
Save Money Running a Small Business at Home
More and more businesses are operating at home these days. While this may present challenges, it also offers money saving opportunities. This could lead to increased profit margins for many companies. Jamie T. Wiseman discusses further in this Miss Millennia Magazine post.
Create and Present an Annual Marketing Plan
The way you market your small business can have a major impact on how much money you earn. To maximize these efforts, you need a marketing plan. And it’s likely to change by the year. In this Aha!NOW post, German Viera offers tips for creating and presenting one. And BizSugar members shared thoughts here.
Drive Value from Small Data
Big data gets a lot of attention. But small businesses can still get value from smaller data sources. In this Marketing Land post, William Terdoslavich discusses the idea of small data. And he offers tips for making the most of it in a small business.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:
Image: Depositphotos

Build a Private Workspace Anywhere with This Freestanding Divider

Whether you’re at home or in an open workspace, The Fort can give you privacy.
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February 27, 2021 2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
When you were a kid, you may have built forts out of cushions or blankets to give yourself a private getaway space in your home. Turns out, adults need privacy, too, especially these days when our homes are crowded with dogs, kids, and all sorts of responsibilities. Whether you need a distraction-free space in your home or you’ve gone back to a small office and want to give yourself an extra degree of protection, The Fort is here to help.
The Fort is a mobile, freestanding divider for desks, tabletops, and other work surfaces. In just moments, The Fort helps create a personal space that’s free from distraction and outside disturbances. Since it’s so lightweight, it’s perfect for setting up anywhere you want to work at home, as well as in open-floor-plan offices. It’s made out of acoustic felt material with a 0.75NRC rating that muffles a good deal of sound coming from in front of the divider, and gives you complete coverage of your workspace.
When you’re done or ready to move spaces, The Fort lays flat and stores away easily on a hook, in the closet, under the bed, or anywhere else you want to tuck it. It even cleans easily — bleach can be used to clean The Fort in accordance with official CDC cleaning and disinfection instructions.
Find your privacy anywhere you need it. Right now, you can get The Fort for $20 off at just $265 when you use code FORT20 at checkout.
Don’t forget to check out DiversyFund to start investing in private real estate in 2021. You don’t have to be in the 1% to get started. Invest today for as low as $500.
Prices subject to change.

Adorable Artwork Puzzle Games – Printables For Girls To Enjoy

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Magical fairies, hugging hippos, candy land… do I even need to say any more?! Grab your kiddos and get ready to have TONS of fun with these new, adorable artwork puzzle games templates, specifically made for your little ladies!

Adorable Artwork Puzzle Games – Printables For Girls To Enjoy
What little girl wouldn’t love imagining a far away land filled with candy, or a cute little magical fairy?? These adorable designs are sure to catch your child’s attention. The colors are so bright and each puzzle sheet shows a fun activity picture!
These free puzzles are sure to get their imaginations into full-drive! They will also help them learn how to use logic to work to find a solution a.k.a. “putting the pieces together!” Set them up with a play date and let the kids work together while you have some mom to mom adult hang out time. 🙂
Organize fun puzzle folders for your play date:
First, let’s get your personal use puzzle game packs assembled! You only need a few things…
1 folder – they can pick their favorite color
5 clear baggies
1 clipboard
Markers, crayons, glitter pens, stickers, etc.
Print out each jigsaw puzzle worksheet, laminate and cut into individual pieces. Place each puzzle in a different baggie and label what they are. Place all of the baggies along with the clipboard in the folder – you can take as many as you want with you!
Let your girls decorate the baggies and folders with the glitter pens, markers, and stickers!
Don’t have the time or resources to laminate? That’s totally fine! These work just fine without and you can print as many as you need. 🙂
Designs included:
Animals – Hugging Hippos
Magical Fairy
Candy Land
Family Picnic
Snow Fun

Download the adorable artwork puzzle games printable PDF here.

Fun Ways To Use These Printables:
Besides taking these puzzles on long trips or out in public with you, here are some other unique ways you can use these puzzle game printables…
Find An Activity To Coordinate With Each Puzzle
These printable games for kids are such a GREAT opportunity to set aside some quality time as a family! Each puzzle shows a different activity and can inspire you in some family fun.
For example…
Candy land puzzle – Head to the store (in person or online) and let each child pick out their favorite candy! Once you get back home, let them have 1 piece of candy for each puzzle piece they put back together. 
Family picnic puzzle – pack up a lunch and have a picnic outside with this puzzle in tow! Spend some time in the warm sunshine together. 
You may have to get a little creative here – for the snow fun puzzle, maybe there’s no snow where you are! That’s okay, just throw on all your warm clothes and “sled” down the stairs on mattresses! It just takes a little inspiration to get you started. 🙂
Have A Printable Games Puzzle Party Sleepover
These would make the PERFECT fun activity when hosting a sleepover for your daughter’s friends!
Grab some snacks (maybe themed cookies?) and set out each puzzle for them to work through! If you have 5 girls, they can each do their own OR if you have more/less, encourage them to solve them all together! 
Use The Back Of The Puzzles To Write Stories
After your child has mastered putting these puzzles together, it’s time to add in a new step! Print out more puzzles and before you cut them up, let your child write a cute little rhyme or made-up story about each puzzle!
Now cut them into pieces and have them put the story together, then read it out loud! You are sure to have LOTS of fun and laughs hearing what they come up with. 🙂 
This helps them practice their handwriting, storytelling while boosting their imagination to comes up with different ideas. You can even tape them all together when you’re done to keep as a fun memory!
No matter the occasion, I promise your girls will love going through these puzzles, time and time again! 🙂

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The Ultimate Guide to Customer Service Can Help Your Business Grow and Retain Customers

This $20 course could change your business.
Franchise Your Business
Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
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February 27, 2021 2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Any entrepreneur worth their salt knows that it’s all about customer service. That’s one core tenet of running a business that’s always been true. Ninety-six percent of all consumers say customer service is important when choosing a brand or product. But while understanding that customer service is important is one step of the battle, the more important step is learning how to implement great customer service into your business. For that, The Ultimate Guide to Customer Service should come in handy.
This quick-hitting two-hour course is an outstanding introduction to customer service. It’s led by Prof. Paul Cline, Ed.D., a serial entrepreneur and psychology expert who is CEO at Advanced Ideas, Inc. He’s an award-winning university professor, therapist, corporate trainer, professional speaker, and business consultant who has built multiple businesses. He knows a little something about customer service.
In this guide, you’ll get 15 lectures on faster problem solving, customer handling, and much more so that you can boost your business and avoid losing money based on poor customer service. With great customer service, you’ll make more money from each customer, save money on advertising, retain existing customers, and earn more referrals. You’ll also learn the five tenets of total quality management (TQM) and how to avoid the ten deadly sins of customer service.
Student Michelle Lat writes, “This course has totally changed me a lot. My perspective and everything.” 
Give your business a boost through extraordinary customer service. Learn how in The Ultimate Guide to Customer Service, now on sale for just $19.99.
Looking to diversify your investments in 2021? Check out DiversyFund to start dipping your toes in private real estate for as low as $500.
Prices are subject to change.

Add Social Proof to Your Website to Increase Conversions and Boost Sales

Grow your brand online with this seamless social proof notifier.
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February 27, 2021 2 min read
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The importance of social proof on a business website really can’t be overstated. Ninety-two percent of customers are more likely to trust non-paid recommendations when it comes to making a decision about purchasing a product or service. Additionally, 88 percent of consumers trust user reviews as much as personal recommendations. Simply put, if you want to sell more online, you need to show the proof that people are buying and enjoying your products.
There are many ways to incorporate social proof into your site, but few are as seamless as JustProof Social Proof Notifier.
JustProof provides you with tools to collect feedback, inform clients of new promotions, and surface reviews and recent signups with ease. The all-in-one toolkit supports integrations with Shopify, WordPress, Zapier, Webflow, and Squarespace so no matter how your site is powered, you can upgrade it with social proof.
With JustProof, you can create popups containing information or updates, add videos to generate increased interest, link your social channels via notifications, sign up customers to a mailing list, give exclusive access to updates or coupons, and much more. Using JustProof is seamless. Simply tweak and configure your campaigns and notifications in a single centralized hub, and JustProof will automatically update information on its supported templates. You don’t need any coding or data expertise.
You can set up JustProof in as little as five minutes and customize your options by choosing notifications, tracking how they perform, and adjusting them as you see fit. JustProof clients have seen an average increase of 17 percent in opt-ins and an overall decrease of 8% in bounce rate after integrating social proof into their sales funnels. Join them!
Right now, you can get a lifetime subscription to JustProof Social Proof Notifier for just $19.99.
Looking to diversify your investments in 2021? Check out DiversyFund to start dipping your toes in private real estate for as low as $500.
Prices subject to change.

Entrepreneur Masters: How to break the paradigms of an industry?

Edurne Balmori, CEO of Metco, the creator of the Svetia brand, shares her secrets to leading and breaking paradigms. Join us on March 4.Edurne Balmori, directora general de Merco.
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February 27, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

How to break paradigms, lead change and achieve your life goals? These are some of the questions that we will address on March 4 at 7:00 pm in Entrepreneur Masters.
Edurne Balmori Palacios, CEO of Metco , the creator of the Svetia brand, will share with us her strategies to break down barriers, customs, beliefs and labels, and position herself as one of the most innovative directors in the country.
Edurne was born in Mexico City, completed a degree in Food Engineering and Technology at the Universidad Iberoamericana and has specializations in Senior Management and Business Administration, as well as Finance at ITAM.
Since 2008, he joined Metco as Research and Development manager and has been the General Management of the company for three years. Under his leadership Metco has managed to achieve sustained sales growth, exceeding targets with double-digit year-over-year growth.
It also managed to catapult the company into new markets in Mexico and several countries such as the United States, Spain, Central and South America through the diversification of high value-added products to both B2B and B2C clients.
Edurne Balmori. Photo: Courtesy Metco
The directive has focused on institutionalizing and supporting the creation of plans for organizational development and training of internal leaders, strengthening the commitment and identity of employees with the company, providing tools such as technology platforms for effective decision-making. decisions even seeking equal opportunities, equity, inclusion and diversity in their work teams.
Join us next Thursday, March 4 at 7:00 pm and learn the strategies of this leader.
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