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ADP Introduces Roll, a “Reimagined Way to Do Payroll” for Small Business

As small businesses navigate their way out of the pandemic, there is a growing demand for technologies that make processes and procedures more efficient.
In walks a new payroll app named Roll.
Roll is delivered by ADP, specialists in helping organizations of all sizes unlock their potential through advanced technology and cloud-based solutions.
The payroll app enables small business owners to run payroll from anywhere and at any time. They can do so quickly and compliantly without any previous experience. Roll features an artificial intelligence-backed conversational interface. This intuitive interface allows entrepreneurs who are stuck for time to complete payroll in seconds. They simply need to make a voice a prompt like “run my payroll” and the do-it-yourself app guides users through the process.

ADP Launches Roll for Small Business Payroll from Anywhere
The pandemic has created rafts of challenges for small businesses. To navigate the challenges and recover from the impact of the pandemic, small businesses need make adaptations to operations to help create greater efficiency and productivity.
While vital, payroll tasks are notoriously time-consuming. Spending hours on inefficient payroll processes means precious time is lost. Such time could be spent more valuably on tasks related to growing a business, increasing productivity, and ultimately making it more profitable.
Utilizing tech like the Roll app helps businesses streamline mundane and time-consuming tasks. With more time on their hands, small business owners can be better prepared to navigate their way out of these challenging times with greater success.
Joe DeSilva, president of small business solutions at ADP, spoke of the need for small businesses to eliminate time-consuming tasks.
“Small business owners have been impacted by the pandemic in a way we are never seen in our history. As they continue to rebuild, the last thing an employer needs is to focus time and resources on another process that can be arduous or perceived as cost-prohibitive. Roll by ADP completely upends the way small businesses will think about payroll by turning it into an experience as familiar as having a conversation with a friend. There’s nothing else out there remotely like it,” said DeSilva.
Roll replaces complex forms and static spreadsheets with an app that mimics a conversational chat exchange. The chat-based interface runs anytime and anywhere, and on any device in less than a minute.
No Training Required
Small businesses don’t have to devote time to training, as Roll requires no preliminary training prior to use. The app requires a one-time set-up, which takes just 15 minutes.
Users can add employees, alter salaries, offer promotions, and much more with the app. Employees can use Roll to update their personal information and access pay statements. Live, in-app chat support offers real-time help.
Maintaining Compliance with Pay Regulations
With pay regulations constantly updating, it’s important small business stay up-to-date with changing legislation. Roll helps businesses maintain compliance through regular updates about any changes to pay regulations.
Another welcome feature of the Roll app is notification of when it’s payday!
Roll is available to small businesses in the US. The introductory pricing is $17 per month plus $5 per employee.
Image: rollbyadp

Brand Building Isn't a Happy Accident. Take This Steps to Find Success.

February 28, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
All you need is an idea, a little grit, and an empty garage to launch a global brand. Right? That’s the story we’ve happily internalized for years. Perhaps it explains why ideas like Juicero and MoviePass not only saw the light of day but were generously funded before their spectacular demises. Or why, despite the endless void that is our current health and economic crisis, the rate of business applications in the U.S. has surged to a 13-year high, according to the Wall Street Journal.
Yes, the barriers to building a business are startlingly low, but the same doesn’t hold true for building a brand. Now, I know what you’re thinking: “Brit, aren’t ‘brand’ and ‘business’ synonymous?” I don’t think so. Businesses sell you stuff; brands make you feel stuff. Businesses can be created overnight; brands must be built over time. Businesses are owned; brands are communal. True brands — the ones that get into our hearts — deliver inherent, intangible value.
Related: 9 Tips for Creating an Awesome Brand
So how do you create value beyond what you’re selling and apart from your core customers? When I pose this question to early-stage founders, they often throw around (and confuse) words such as “purpose,” “vision,” “mission,” and “values.” But these buzzwords aren’t one and the same. They are separate building blocks of your brand framework.
To begin building your own framework, follow these steps:
1. Define your why
At the top of your brand framework sits purpose, or your reason why. It’s an open invitation to the party — a reason for the public to like, subscribe, comment and share, yes, but also a reason to believe in what you bring to the world.
When consumers subscribe to your purpose, they’ll show up for you. Case in point: Research from Zeno Group found that consumers are four times more likely to purchase from brands with a strong purpose. And an Accenture analysis of Unilever’s portfolio of brands determined that its purpose-led ones (such as Dove, which aims to instill confidence in girls by helping them reject conventional beauty standards) grow 50 percent faster than its other brands and deliver more than 60 percent of Unilever’s overall growth.
Related: Why a Purpose-Driven Mission Is Key to Motivating Millennials
Remember: That “why” is the foundation you start from. And during this journey, I find it helpful to keep this Simon Sinek quote in mind: “People don’t buy what you do — they buy why you do it.” Sinek places the “why” at the center of his “Golden Circle” and then builds out to “how” and, finally, “what.” To establish that why at the center, ask yourself these questions: What are you fighting against? What are you fighting for? What are your competitive advantages that will allow you to prevail in these fights? What will be different about the world once you’ve achieved your goal?
2. Find your direction
Under purpose sits vision, which steers you where you want to go. Pangaia is a brand that’s recently caught my eye (and wallet), and it offers a great example. At first glance, it sells apparel, but with only a few scrolls, you realize that Pangaia is using materials science to save the planet.
It’s amassed an enormous following in a short time — selling us sweatpants and T-shirts. Its customers, including me, are buying something bigger than a fashion-forward sweatshirt (though that’s a nice plus). We’re spending our money with Pangaia because we believe this brand can do good in the world and we want to wear that on our sleeve — literally.
Don’t try to force a brand vision based on what’s trending at the moment. Instead, play to your strengths. What are you good at? What do you know? In what way can your skill set support your why? Pangaia, for example, is made up of creatives who’ve worked for luxury fashion and scientists with experience in biofabrication. Combining these two very different strengths brings a unique and exciting strategy to the fight against climate change.
3. Chart your course
Next up is mission. Or in other words, how you’ll accomplish your vision. Pangaia is working to save our planet by combining fashion with the science of sustainable clothing, and the company gives consumers other reasons to buy into the why of what they do. Pangaia uses collaborative philanthropy to reverse planetary harm and benefit people. In October, for example, the company created a collection of hoodies and T-shirts with beauty brand Costa Brazil to support villages in the Amazon, where the fashion industry has historically left a destructive footprint. All proceeds from the collection were used to deliver PPE and other medical supplies to remote villages and helped relocate doctors to the region to fight the novel coronavirus.
To chart your course, think about how to deploy your mission multidimensionally. From what angles can you approach the goals you set when you defined your why?
4. Walk the walk
Finally, your values are what prescribe how you behave along the journey. Does your whole company embody your why? Does your mission align with your vision?
Related: Don’t Let These 3 Threats Kill Your Startup’s Mission in Its First 5 Years
Although the answers to these questions need to be yes, consumers don’t expect infallibility, and having a strong why can secure you some grace. The Zeno Group’s research showed that consumers are six times more likely to defend and protect a purpose-led brand after a public gaffe.
But that can be pushed only so far. United Airlines has long invited passengers to fly the friendly skies. But when it had a paying passenger forcibly dragged off an overbooked plane, with the company’s CEO defending the action the next day, the public noticed. Polls after the incident found that 79% of potential travelers would choose another airline, and 40% would do so even if it meant paying more and taking longer.
Stay in the Game
Brands don’t spring forth from aha moments — nor do they happen by accident. Your business might grind away for years to build its brand identity and still be seen as a business. But when you’re intentional and committed to building your brand’s framework, you will see gains. Momentum builds, word spreads. You start to make the shift from selling to customers to recruiting advocates. And that is what will sustain you for the long haul.

Meet Vendoir: A New App Taking The Stress Out Of Organizing Events

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Oshoma Zekeri, Yoma James Kukor and Charles Ofoegbu
Courtesy of Artur Conka
The COVID-19 pandemic has led to many events being put on hold. However, due to the vaccine rollout, we’re now at a point where the U.K. will see a social boom with many rescheduled and overdue events resuming over the coming months. However, a problem that has long existed is finding vendors for your events. Three entrepreneurs; Oshoma Zekeri, Yoma James Kukor, and Charles Ofoegbu are seeking to fix this problem by creating a stress-free, affordable, on-demand app called Vendoir where you can discover and book vendors such as DJs, photographers, or caterers.
Early Beginnings
Zekeri, who is the CEO of Vendoir moved to the U.K. from Nigeria for university and after university took up a job working in Health & Safety for several prominent firms such as Barclays and CBRE. In 2016, he had to organize his wedding and his experience searching for vendors was a nightmare. He had a long list of phone numbers but had no real way to decipher who was good and how much he should be paying them. He tried finding an app or website at the time that would help him with the process but ultimately none provided a good enough solution and his only alternative was to spend thousands of pounds on an events organizer. This entire process led to him coming up with the idea for Vendoir, a “one-stop solution for consumers to find vendors such as DJ’s, Photographers and Videographers and for vendors to manage their bookings, rates and market themselves”. 
He did a significant amount of research but due to job and other commitments he sat on the idea for a few years, however, in early 2020 he decided that a good way to get the project going and split the workload would be to bring other people on board. In his quest to find people to work with Zekeri reached out to his network looking for a CTO (Chief Technical Officer) and was put in touch with Ofoegbu, a developer who has built many apps and worked as a software engineer for over 10 years. Ofoegbu loved the concept as he was faced with the same pain points and thought this was a good opportunity to solve these issues. 

A short while after, Zekeri met up with Kukor who had been a colleague that he kept in touch with through playing football together on weekends. They met up to discuss investing in the stock market however after Zekeri shared the idea for Vendoir this subject took over the conversation. At the time Kukor was running an events promotion business organizing club nights in London and was faced with many of the issues Zekeri was trying to solve through Vendoir frequently which meant he immediately understood the problem. He was brought on as Chief Operating Officer and the trio started working on making the app a reality. 

Vendoir App
Courtesy of Vendoir

Building Vendoir 
Building Vendoir during COVID-19 has meant the trio have been working remotely since 2020. Juggling this alongside their day jobs has meant frequent evening calls into the early hours of the morning discussing strategy and researching what consumers would be looking for in the solution they are providing. The app they are building will be a marketplace where consumers can search for vendors on-demand based on location and dates and find out through reviews whether they are good and worth the price. The vendors will also benefit from the app as direct comparison will make it easier for them to price themselves correctly and through a suite of features, the app will offer vendors the opportunity to accept reliable bookings, market themselves, receive instant notification, and see the analytics behind their page “ultimately it will allow vendors to take control of their rates and grow their business in a much more efficient fashion”. This will also give new entrants, sole traders, and freelancers the opportunity to network and scale their business without spending a penny on marketing.
The trio are close to launching their on-demand app just in time for the end of lockdown in the U.K and next month will be launching a crowdfund campaign with Crowdcube to involve the community that will benefit from the app as early in their journey as possible.
This article is part of a series featuring underrepresented people making a difference. You can keep up to date with new releases or contact me on Twitter – @TommyASC91.
VendoirVendoir – Vendors On-Demand

Personal Protective Equipment and Safety Gear

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Whether it is for you, your employees, or customers, personal protective equipment and safety gear is now part of running a business.
Through the use of PPE, you can help prevent staff and customer transmission as well as emergencies on the job due to inhalation, absorption, prolonged contact with viruses as well as irritants, cleaning chemicals, or other harmful products. This actively reduces accidents, improves the health of your employees, and makes for a safer, secure work environment.

PPE for Office Workers and Customers
Here are the top 7 types of PPE you should purchase for your business.

Face masks
Face shields 
Gowns and aprons
Hand Sanitizers
Infrared Thermometers
Gloves
Antibacterial Wipes

Top Personal Protective Equipment and Safety Gear
Face masks

Face masks are considered a first step to prevent and contain the spread of COVID-19. Different types of masks are available on the market for this purpose including medical-grade masks. Covering the mouth and nose is primarily used to prevent transmission by holding back droplets and spreading the virus.

Top Pick: Disposable Face Masks Store Masks
Disposable Face Masks Store offers three-ply breathable and comfortable filter safety masks. Each package weighs 6.4 ounces and comes with 50 disposable blue masks. This non-medical face mask has a three-ply design. It features an inner layer that filters bacteria along with an interior made from moisture-absorbing material for the mouth and lips. This lightweight facemask weighs 6.4 ounces and comes with elastic earloops and a one-year warranty.
Disposable Face Masks – 50 PCS – For Home & Office – 3-Ply Breathable & Comfortable Filter Safety Mask
Buy on Amazon

Face shields

Previously a common sight in doctors’ offices and hospitals, today face shields are a common sight. Face shields protect the entire face including the eyes, which along with the nose and mouth can be a gateway for the coronavirus and other germs to enter the body. The plastic panel that hangs from the top of the forehead and extends below the chin prevents large respiratory droplets. These droplets are thought to carry the virus from reaching these areas of potential infection.

Top Pick: TCP Global Salon Safety Face Shields with Glasses Frames
TCP Global Salon’s safety face shields are durable, lightweight, and comfortable protective face shields. They are made with ultra-clear thick plastic. Each face shield contains an internally mounted comfort fit acrylic frame to help you wear your eyeglasses underneath.
This shield offers full face protection with a flexible wraparound design that also provides side and front face protection. The shields provide 180 degrees of protection for the eyes, nose, and mouth to help prevent droplets of saliva, coughs, sneezes, and other foreign substances from reaching your face. It is 7.75 x 10 inches and weighs just 8.8 ounces and is made with anti-fogging material to resist fog with prolonged use. Each package comes with four to 500  units that are ideal for hair salons and spas, restaurants, retailers, warehouses, offices, and more.
TCP Global Salon World Safety Face Shields with Glasses Frames – Ultra Clear Protective Full Face Shields to Protect Eyes, Nose, Mouth
Buy on Amazon

Gowns and aprons

Gowns and aprons give you an extra tier of protection because they can reduce the spread of droplets or other body fluids to the skin and clothing. And this can greatly lower the risk of secondary spread to hands and then to mucous membranes. when you use gowns and aprons in combination with masks, gloves, and eye protection, you are creating maximum safety protocols.

Top Pick: Dukal Isolation Gown
Dukal’s isolation gown offers you and your employees an extra layer of protection by preventing secondary transmission that includes body fluids and particulate material. The gowns are made of high-quality spun-bonded polypropylene. The gowns offer protection for a variety of settings including food processing, manufacturing, and other surroundings. Each gown features elastic cuffs with waist and neck tie closures. They are fluid-resistant and each packet comes with 10 gowns.
Dukal Isolation Gown, Non-Sterile, Blue (Pack of 10)
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Hand Sanitizers

Hand sanitizers are handy items to practice hand hygiene and can be carried on your person or placed strategically in a business. They can help clean away pathogens in instances where you do not have access to water and soap. By placing hand sanitizer in strategic locations throughout the workplace and other high traffic areas, you can encourage both employees and customers to improve their hand hygiene and make your business a healthier environment.

Top Pick: Solimo Hand Sanitizer
Solimo’s hand sanitizer has a 62% ethyl alcohol content and claims to kill more than 99.99% of common germs and bacteria in as little as 15 seconds. This sanitizer also works well as a moisturizer and includes aloe vera and vitamin E for moisturizing your hands so they don’t dry out from excessive use. One unit holds up to 67.6-fluid ounces of sanitizer and meets CDC specifications.
Amazon Brand – Solimo Hand Sanitizer, Original Scent, 67.6 Fl Oz
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Infrared Thermometers

Infrared thermometers help measure a person’s temperature without having to make personal contact. The use of non-contact infrared thermometers helps to see if people have elevated fevers. This helps in preventing cross-contamination by identifying symptoms early and informing people to take appropriate actions.

Top Pick: Berrcom Non-Contact Infrared Forehead Thermometer
Berrcom’s infrared forehead thermometer can take temperature readings from 1.2 to 2 inches from foreheads. The contactless infrared thermometer can memorize the last 32 temperature measurements and uses a backlit red display for viewing. This thermometer runs using two AA batteries and is safe to use from three-month-olds to seniors.
Readings come in either centigrade or Fahrenheit and can operate in either silent or sound modes and weighs just 7.05 ounces. Besides measuring body temperatures this thermometer can also read rooms and surface temperatures.
Berrcom Non-Contact Infrared Forehead Thermometer JXB-178 Medical Grade
Buy on Amazon

Gloves

Gloves have become indispensable pieces of PPE that one can wear on the job. Typically, they help protect our hands against scrapes and scratches. More specialized gloves help protect us from cuts and against chemicals or contaminants as well as prevent the spread of pathogens.

Top Pick: Wostar Nitrile Disposable Gloves
Wostar’s disposable blue gloves are ideal for handling food, salons, food processing or other use cases. Made of nitrile the blue gloves are durable, powder-free and comfortable to wear.
The Nitrile material offers extreme stretch, no tearing or pinching. At the same time, it protects your hands from liquids, oil, slip, gases, and sharp objects. Additionally, these 2.5-millimeter gloves offer hand sensitivity and are touchscreen-friendly and can even prevent certain acidity and alkalinity. One package comes with 100 pairs of blue gloves.
Wostar Nitrile Disposable Gloves 2.5 Mil Pack of 100, Latex Free Safety Working Gloves
Buy on Amazon

Antibacterial Wipes

This is also an essential PPE with multiple use cases to clean surfaces that include countertops, tables, equipment, and more. They can even be used to clean some parts of your electronic devices such as your computer keyboards or the mouse. Antibacterial wipes are packed with disinfectant solutions, so not only will your office look clean, but you will also feel free knowing that the bacteria and viruses are wiped out.
In addition, antibacterial wipes do not need spray bottles and other chemicals or towels. Users can simply grab a wipe, disinfect the affected area, and throw it away once they are done with it.

Top Pick: Wet Ones Antibacterial Hand Wipes
Wet Ones says it can kill 99.99% of germs while wiping away dirt and messes. It uses Benzethonium Chloride 0.3% – Antibacterial along with skin-conditioning aloe, fragrance, and other inactive ingredients. This antibacterial wipe helps leave your skin feeling clean and refreshed, not dry or sticky. It is perfect for quick clean-ups of dirt and messes for the office, or on the go. One pack comes with 20 wipes.
Wet Ones Antibacterial Hand Wipes, Fresh Scent
Buy on Amazon

Why You Need PPEs in the Workforce?
Besides the benefits of providing your staff and customers with a safe environment, you also help instill a health and safety culture. In the long run, this will pay off with happier and safer employees and customers alike.
Some of the benefits are:
Less illness: by decreasing instances of illness in the workplace you reduce the amount of time your employees will take time off work for being sick. This will impact your bottom-line as you guarantee you have the optimum level of manpower to maintain productivity and meet deadlines.
Avoid litigation, fines, and closure: By law, businesses have a legal obligation to assess and manage any risks that derive from work-related activities. By not guaranteeing a safe environment you open your business to litigation.
Retain staff: When you instill a positive health and safety culture in the workforce you are telling your staff that their wellbeing is your priority. This will help boost morale and productivity.
Boost your reputation: Whether it is your staff or customers, everyone would like to know that visiting your place of work does not endanger their health- especially when there is a global pandemic.
Prevents loss of business: On the last point, the loss of your reputation will negatively affect the bottom line of your business. Not only do you lose clients, but you also lose your competitive edge and your reputation can experience irreparable damage.
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Images: Amazon

Protect Your Business Privacy with This Decentralized Security Hardware

Secure and enhance your browsing on a decentralized network.
Grow Your Business, Not Your Inbox
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February 28, 2021 2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Nearly half of all cyberattacks target small businesses. That’s an extraordinary statistic that should make any entrepreneur think twice about security. If you’re looking for a powerful, portable security solution for your business (which is very likely mobile these days), look no further than Deeper Connect Nano Decentralized VPN Cybersecurity Hardware.
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The Deeper Connect Nano is a decentralized VPN and firewall solution that works without the need of a subscription. The plug-and-play design gives you instant access to a free, secure, and private internet connection no matter where you’re setting up to work, the company says. It’s serverless and distributed, giving you a decentralized private network that automatically changes your IP address based on routing rules to keep you free to securely and anonymously browse. Your user data is never logged, leaked, hacked, or even subpoenaed, thanks to complete anonymity. Nano also has a 7-layer firewall that secures your entire home or business network.
Beyond safety, Nano also offers convenience. It allows you to browse and stream online without bandwidth bottlenecks and it blocks ads and trackers that can throttle your connection. It uses smart routing to automatically change IP addresses based on what you’re viewing and the web filter will even block malware across your network. If kids use the computer, you can be sure they’re not exposed to adult content via parental control while the intuitive dashboard UI allows you to see all online activities happening on the network — just in case.
Upgrade your business security and your web browsing with the Deeper Connect Nano Decentralized VPN Cybersecurity Hardware. Normally $299, you can get it for $100 off at just $199.99 today.
Don’t forget to check out DiversyFund to start investing in private real estate in 2021. You don’t have to be in the 1% to get started. Invest today for as low as $500.
Prices subject to change.

Learn How to Boost Productivity to Increase Profits for Your Business

Get the most out of yourself and your team.
Free Book Preview: Unstoppable
Get a glimpse of how to overcome the mental and physical fatigue that is standing between you and your full potential.

February 28, 2021 2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
A year ago, working from home might have been an exciting development. There is plenty of data to support that people are more productive while working from home, but after a year away from the office due to the pandemic, you might be feeling that productivity starting to slip. That’s a non-starter for busy entrepreneurs. Finding ways to be productive, not just busy, is crucial for entrepreneurs in these economically turbulent times. If you find that you’re struggling, check out the Productivity & Project Management Course for Increased Profits.
This quick-hitting, two-hour course can teach you about the major productivity challenges faced by companies and how to manage your way through them. Whether you’re a solopreneur or you operate a small company, you’ll learn specific productivity skills, strategies, and techniques to get the most out of your own work and from your team members. You’ll identify the keys to boosting employee time management and analyze ways to use high-performance teams to grow your business. You’ll also be introduced to the four key areas of productivity: productivity skills, project management, teamwork, and communication.
From improving communication to preventing problems before they even occur, the course is designed to teach business owners how to maximize the human resources they have at their disposal. The course is led by Professor Paul Cline, Ed.D., an entrepreneur and psychology expert who is the CEO of Advanced Ideas, Inc. Cline has won awards as a university professor and professional speaker and in this course, he’ll help you reach the peak of your productivity and success.
Get productive, not just busy. The Productivity & Project Management Course for Increased Profits is on sale for just $19.99 today.
Looking to diversify your investments in 2021? Check out DiversyFund to start dipping your toes in private real estate for as low as $500.
Prices subject to change.

7 Ways To Creatively Repurpose Old Ideas For Entrepreneurial Success

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Designers coming up with new color palette for rebranding
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Nostalgia sells.
This isn’t news. “When in doubt, reboot it” seems to be the mantra of the film and television industry these days. Some of North America’s most popular cars are updated, relaunched versions of classics (Chevy Blazer, Chevy Camaro) or stalwarts that never really left the scene (Jeep Wrangler, Ford Mustang).
But in an ironic twist for a strategy that some criticize as unoriginal, too many entrepreneurs fail to explore the full range of creative possibilities presented by the nostalgia trade. They’re not creative enough about refreshing and repurposing old, proven ideas for business success.

Don’t make that mistake. Think outside the box about how and what to reclaim as your own—then set about turning it into a successful business idea. Use these seven ideas for inspiration.
1. Identify Timeless Products and Services Poised for a Comeback
Identify “basic” products and services with a timeless quality. These are things most people need, done in a way that evokes the past. 
Think a house-cleaning service with a midcentury maid vibe, grocery delivery built around a core “milkman” service, or modern auto detailing with old-fashioned house-call courtesy. The recent success of the grocery delivery business and the rise of next-generation house-cleaning companies shows what’s possible here.

2. Leverage “Old” Niches That Never Really Went Away
In the same vein, look for fads or niches whose popularity has ebbed without fading completely. The pandemic resurgence of Dungeons & Dragons is a prime example, as is the increasing popularity of classic video and arcade games among gamers of a certain age. 
For example, Houle Sports has taken the old tradition of sports card collecting and put a new spin on it by offering verified appraisals and fair market values using the eBay past sales API. This approach makes sports cards a much more stable investment opportunity for new and old collectors alike.
3. “De-Fresh” Your Branding
Even if your business idea isn’t strictly nostalgic, “de-freshing” its branding and marketing can evoke simpler, happier times and encourage customers to open their wallets. So give the white space and minimalist fonts a rest and embrace a cheery vintage palette and typefaces. A retro logo is a low-cost first step.
4. Take Advantage of Bought-In Audiences
The eternal success of the Hollywood reboot machine demonstrates the buying power of existing, impatient audiences that crave new nostalgia content. And remember: these audiences aren’t just made up of “original” fans. Many devotees of The Mandalorian weren’t born when the original Star Wars movies hit theaters, for example. With new generations jonesing for rear-looking offerings, you’ve got no reason not to provide them.
5. Make It Personal
Every successful nostalgia play has a compelling story behind it. In many cases, that story comes from the creator’s own experience, whether it’s fond memories of Dungeons & Dragons games in your parents’ basement or the vintage wardrobe that convinced you to become a fashion designer. Tell your story (or others’) with eloquence and warmth, and customers will reward you.
6. Find New Markets for Existing Products
Rifle through your home’s cabinets and drawers, and there’s a good chance you’ll encounter a popular product originally designed and marketed for an entirely different purpose. Bubble wrap, the ever-popular packaging material, was conceived in the 1950s as a sort of space-age wallpaper but never caught on—for reasons that seem clear in hindsight. Look around: you might just come up with the next Play Dough (originally conceived as a wallpaper cleaner).
7. Align With Influencers Who Trade in Nostalgia
Finally, align your products or services with influencers who leverage nostalgia for their own commercial purposes. These partners strengthen your claim to ownership of some slice of the past, boost your credibility with trend-seeking audiences and, most importantly, increase your visibility in a crowded marketplace for refreshed business ideas. 
Embrace the Past, But Keep Your Eye on the Future
Refreshing and revitalizing old products or trends might put you on the right track, but it’s no guarantee of a successful outcome. A winning business strategy is more than an inspiration or idea. It’s a system, a well-oiled machine that spins lots of different inputs into a beautiful, profitable end result.
This means you can’t bet your next big business initiative’s success or failure on nostalgia alone. Even timeless ideas need modern practices and strategies to flourish. Even as you embrace the past and its potential to take your business to the next level, keep one eye on the future, too.