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Entrepreneur Franchise of the Day: X-Golf

X-Golf is the developer of a high-end golf simulator, the centerpiece of an entertaining indoor golf and bar-restaurant concept. The technology is the most comprehensive indoor golf tracking system available, giving customers the ability to accurately replicate all golf shots, including short game. Measuring ball speed, launch, direction, and spin along with club path, impact, and speed, the X-Golf system performs over 6,000 calculations per second. Additionally, every location offers a full-service bar and restaurant serving beer, wine, liquor and a number of food options.Since first launching its American franchise operations in 2016. X-Golf America has branched nationally to multiple states, including Colorado, Illinois, Indiana, Wisconsin, Minnesota, Michigan, Pennsylvania, Rhode Island, Virginia and Massachusetts. The company has successfully opened and maintained 25 franchisees across the country, with year-over-year doubled growth planned for 2021 and beyond.
In addition, X-Golf America will be launching a new connected platform in 2021, integrating its technology and capabilities to all existing venues, personalizing the experience for X-Golf players and allowing them to track their data, develop their game and compete to win once-in-a-lifetime experiences and prizes. Nationally recognized golf brand am

The futuristic car that you can set aside with 2 thousand pesos would begin to be distributed at the end of this year

The electric car features an aerodynamic design with only three wheels and two seats.
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March 2, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Do you remember the futuristic car that we could set aside with 2,000 Mexican pesos? It looks like we will soon see Aptera Motors start distributing them.
The vehicle manufacturing company has just closed a round of four billion dollars and now its plans to start its distribution at the end of this year 2021 seem more real, as we mentioned in December of last year.
“The Aptera must undergo safety testing before the company can begin distribution, which it hopes to do later this year. Even then, it is not clear that consumers want to buy something that looks like a cross between the Batmobile and a beetle,” wroteThe Washington Post .

Solar panels camouflaged on its surface allow you to recharge the battery while the car is parked. Image: Aptera Motors.
Recall that it is a car that looks like a small spaceship with an aerodynamic design, with only three wheels and two seats, and that it can be charged with sunlight while it is parked, as long as the sky is clear.
According to the company, the car will be able to achieve up to 60 kilometers of autonomy through sunlight while it is parked.
The design of the vehicle will allow it to slide with a drag coefficient of 0.13, which is the aerodynamic resistance of the car. In comparison, the Tesla Model 3 has a drag coefficient of 0.23.

The Aptera can go from 0 to 100 kilometers in just 3.5 seconds, while its top speed of 177 kilometers per hour. Image : Aptera Motors.
The Aptea is available in four different battery capacities, which are: 100 kWh, 60 kWh, 40 kWh or 25 kWh. Also, all designs have a three-square-meter solar panel array.
The versions of the Aptera: Paradigm and Paradigm + have a cost that ranges from 25,900 to 46,000 dollars (between 535 thousand and 1 million Mexican pesos approximately, at the exchange rate of March 2, 2021).

How to Bring Data to Life Through Storytelling: Gather, Analyze, and Communicate

In this free webinar, learn about data and systems strategy, and how to effectively communicate those insights internally and externally.
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March 2, 2021 2 min read
Data is the lifeblood of business. Successful professionals in all types of industries not only collect data but need to effectively communicate that information to teams in order to optimize processes, save money, and make sales.
But the data by itself isn’t useful. Science shows that communicating data and statistics isn’t enough to drive action and covert results. You need to go beyond the numbers.
To learn how to do this right, make sure to attend our free webinar, How to Bring Data to Life Through Storytelling: Gather, Analyze, and Communicate, presented by Oracle NetSuite and Entrepreneur. We’ll bring you an expert duo to help you first understand data aggregation and systemization and, once you have that data, we’ll explore the art of providing data context through storytelling and content creation to reach both your internal and external audiences. 
Attendees of this webinar will learn about data and systems strategy from career Finance Director and Controller Thomas Sutter of Oracle NetSuite, and about using stories to communicate from content expert Melanie Deziel of StoryFuel, the first-ever editor of branded content at the New York Times.
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In this conversation, moderated by Dynamic Communication author Jill Schiefelbein, you’ll glean insights into how:
The power of a single database with optimized inputs to provide your organization with the data visibility it needs to make decisions.
A combination of technology, processes, and people enables the most strategic uses of your organization’s data.
And then once you have that data… Using stories to mold your content to convert more interest and more compliance, both inside and outside your organization.
The importance of building a context around your data, including bringing in third-party expertise and credibility.
And more.
Join us for How to Bring Data to Life Through Storytelling: Gather, Analyze, and Communicate on Tuesday, March 30, at 12 p.m. EST | 9 a.m. PST.
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4 Reasons TikTok Should Be Part of Your Marketing Plan

The video-sharing platform remains one of the fastest growing apps in the U.S. and the world.
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March 2, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
TikTok has grown exponentially over the last year, passing 100 million active users in the U.S. and hundreds of millions more across the globe. What was once a Gen Z hangout is now a diverse platform spanning ages, geographies and interest. This means that most brands’ target audience can be found there. The platform can be particularly impactful as it propels engagements into the billions, numbers that are unheard of on any other platform. This is just one of several reasons why TikTok should be a part of most brand’s 2021 marketing plans. Here are four that stand out.
Nearly every audience is on the platform, and that will only increase
As of December 2020, TikTok’s share of monthly active adult users in the U.S. has grown substantially. More than one-third (nearly 38%) are over the age of 30, and more than 65% of U.S. users are over the age of 20. This diversity in age is reflective of the platform as a whole, which is increasingly diversified and enables brands to reach niche communities, from gamers to fashionista’s to finance geeks and beyond. 
The type of content on TikTok is also extremely diverse. Communities have emerged for every interest, from beauty to cooking to sports, comedy and even beekeeping. Most brands will find the conversation around their category (and sometimes even their specific products) is already robust. This diversity is only projected to increase. Some reports have TikTok growing to more than one billion users in the upcoming year. 
Related: How to Use TikTok to Promote Your Business
Opportunity for authentic brand marketing
Much of TikTok’s culture is rooted in its early adopters: Gen Z. As the first to latch onto TikTok, this generation has really set the platform’s norms. What feels like oversharing to older folks is normal for these digital natives, and that’s reflected in the platform’s content. TikTok favors authenticity over perfection, and thus offers an authentic and natural space to showcase your brand. That’s a contrast with Instagram’s highl -commercialized approach, where users are encouraged to purchase products featured in curated posts.
To be effective on TikTok, brands should adopt a storytelling style germane to it. Take Chipotle for example. By aligning with popular TikTok trends and offering users an authentic look into their recipe book, Chipotle is a TikTok fan favorite with nearly 1.5 million followers and more than 25 million likes. 
Brands can achieve relevance quickly
TikTok virality offers unexpected opportunities to build relevance with audiences, and quickly. Ocean Spray is a great example. It all started when Nathan Apodaca’s truck broke down on his way to work and he came up with a creative way to finish his commute by creating an organic, non-sponsored TikTok equipped with his skateboard and a bottle of Ocean Spray Cran-Raspberry juice. Almost instantly, the video reached 26 million views and is currently at close to 80 million views and counting. To jump onto the viral moment before it passed, Ocean Spray sent Apodaca a new red truck packed full of the brand’s juice, making waves not only in the TikTok community, where TikTokers made their own renditions of the viral video, but also offline. The product quickly sold out on grocery shelves across the country.
In this example, Ocean Spray jumped on an existing, relevant TikTok conversation. Brands can also hop into the driver’s seat and spark relevance through their own TikTok content. e.l.f. Cosmetics, for example, was an early-adopter of TikTok. Throughout 2020, their series of viral hits helped propel the brand to five quarters of consecutive sales growth, even as the total category dropped by 20%. 
TikTok works for budgets of all sizes
Perhaps the most attractive part of TikTok is that it can garner success within various budgets. Its marketing options also span a wide range, allowing for companies of all sizes to participate. Compared to more established platforms, it’s still relatively easy for brands to achieve organic reach.
Users turn to TikTok to find the coolest products and trends, all through word of mouth. This is reflected in some of the platform’s best performing hashtags that are all driven by organic engagement: #TikTokMadeMeBuyIt; #BuyThis; #TikTokFinds; #GotItFromTikTok; #TikTokMadeMeDoIt; and #WhatTikTokMadeMeBuy — each of which claims anywhere from more than a million to in excess of 600 million views.
The app’s upcoming integration with Shopify will only make these campaigns more valuable for many DTC brands, where direct opportunities for purchase are embedded into the platform experience. 
Related: How This 18-Year-Old TikTok Star Built a Business With 5 Million Followers
Bottom line: TikTok should not be overlooked in anyone’s marketing plans. The platform offers a huge opportunity for engagement and brand building, unlike any other social platform. Like any new campaign, these efforts may take some trial and error, but you may be surprised at how quickly content can take off. 

Food Veterans Look Back On The Pandemic And The Lessons It Taught The Restaurant World

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Customers outside Zingerman’s Delicatessen in a more carefree world. (Photo by: Jeffrey … [+] Greenberg/Universal Images Group via Getty Images)
Universal Images Group via Getty Images
One year ago, chefs and restaurant owners headed into a month that would fundamentally change their world.
Across the United States, and around the world, governments were imposing stay at home orders and closing businesses in the face of the COVID-19 pandemic.
This past weekend, NPR’s Lourdes Garcia-Navarro asked her Twitter followers to tell her the moment when they realized everything was about to change due to COVID-19. Her hashtag, #TheMoment, quickly went viral.

The responses have been fascinating — and the restaurant world has plenty of stories to share.
Ari Weinzweig, co-founder of Zingerman’s Deli in Ann Arbor, Mich., recently published a pamphlet called, “Working Through Hard Times: Life and Leadership Learnings From 2020” in which he recounts how the Zingerman’s Community of Businesses dealt with a situation for which there was no playbook.
“I don’t think anyone I know in the food world has ever thought about preparing for a pandemic,” Weinzweig wrote.
“We all seem to be struggling with the same questions: How do we deal with unexpectedly having to lay off dozens/hundreds/thousands of people we’ve worked with for years? Are we better off serving the community by staying open? Or closing?”

Sadly, for the restaurant world, at least 110,000 independent restaurants didn’t have a choice to keep operating. They’ve become the casualties of the longest year in many peoples’ memories, akin to what World War II or the Depression must have felt like.
In fact, Weinzweig equates March 12, 2020 — which to him was #TheMoment — as the equivalent of the stock market crash of 1929.
“In 30 or 40 years, people will still be telling stories of how all this pandemic stuff went down — of who stayed calm and found an imperfect, but ultimately effective way through the fire,” he writes.
In New Orleans, chef Michael Gulotta’s restaurant, MoPho, has hit on its survival strategy. It has climbed back to about two-thirds of the daily customers that it served before the pandemic began.
But there’s a difference: about half those 200 orders are from carryout and delivery, with the other half being customers served on site, both inside and on his patio.
“It’s quieter, it’s not busy, we don’t feel the exhaustion of what we felt before,” he says.
Before the pandemic, Gulotta employed about 120 people; that’s now down to about 35.
The shift in his customer base has prompted him to give much more attention to those carry out orders. Although MoPho did to-go business before the pandemic, it wasn’t a change he anticipated, and he sometimes feels rattled by the shifting landscape.
“Some of us are so good with pivoting and some of us have said, ‘My God, is it worth it in the end?’” Gulotta says.
But having experienced #TheMoment last year, Gulotta says he’s starting to think about the next phase for his restaurant business. When the pandemic hit, “We were finally getting MoPho ready expand,” Gulotta says.
In late 2019, he opened a branch of MoPho at New Orleans International Airport, only to see a steep decline in air traffic months later. That restaurant has drastically reduced its menu to five items, with the operation staffed by one cook, one server and one bartender.
Now, Gulotta is weighing whether to maximize revenue at his original MoPho, or “getting ready to pounce when the time is right.” He’s curious to see if its Asian inspired menu would work well elsewhere.
“I’m not taking all that off the table,” he says. “I’d like to try one more to see how it does outside New Orleans.”
Meanwhile. Gulotta still dreams of re-opening his flagship restaurant, Maypop, which has been closed for nearly a year. The restaurant, which made him a finalist for the James Beard Award as Best Chef-South, remains dear to his heart.
“Maypop was my artistic outlet, and my food,” he says. “I was changing the menu almost weekly and getting into all the things I wanted to do.”
Its return has to wait to see if Gulotta can get financing in the newest round of Paycheck Protection Program loans, and if he feels confident in the return of tourist and convention business to New Orleans’ downtown.
In the meantime, Gulotta asks diners to support their local restaurants. And as painful as it may be, Weinzweig says it would probably be a good idea to learn “what happened, and why” from the pandemic his industry will never forget.

Rapper Macklemore Has a New Golf Apparel Company and a Problem With Pants

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March 2, 2021 1 min read

This week I had the true pleasure of speaking with the humble, funny and incredibly honest man behind the hits “Thrift Shop” and “Same Love,” to name a few. Recently, Ben Haggerty, better known as Macklemore, turned his love of clothes so fully on display in his music and videos into a wildly flashy and inventive golf sportswear line called Bogey Boys.
Related: Will Comedian Mary Lynn Rajskub Earn an Extra $1 Million for Appearing on This Podcast?
We talked all about the pleasure and pain of running a clothing company and got into his efforts to advocate for those who, like himself, face ongoing depression and substance-abuse issues.
Hope you enjoy this discussion as much as I did. Thanks as always for listening!

Amazon changed its logo twice in the last month, because of Hitler?

Apparently Amazon knows it did not say that social networks can be a breeding ground for harmful manipulations.
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March 2, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

No one can deny that logo design can be an incredibly sensitive matter for a company because its graphic identity is one of its most valuable intangible assets and one wrong move can send the wrong message.
Apparently Amazon knows it, but did not say that social networks can be a breeding ground for harmful manipulations. According to the Today portal, the e-commerce company changed its logo twice to avoid comparisons with Adolf Hitler.
The first logo featured the iconic Amazon box with a blue ribbon with the cut teeth facing down, while the new version features the label folded over the smile.

What’s the problem with the new Amazon icon?That the breeding ground of social networks was responsible for turning it to black and white and this reminds of a nefarious character in human history
– MS Design (@msevero_dg) February 25, 2021
A spokesperson told The Verge that “Amazon is always exploring new ways to delight our customers. We designed the new icon to generate anticipation, excitement and joy when customers start their shopping trip on their phone, just as they do when they see our boxes on their doorstep. ”
The new icon seeks to evoke, according to the spokesperson, the joy of opening an Amazon package that has just arrived at your home.
The change may seem silly, but it must be remembered that logos are a fundamental part of a brand’s image and the transmission of its values.

5 Wi-Fi Tricks You Should Know From a Digital Nomad

Save yourself some frequent flying trouble with these tips to stay connected on-the-go.
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March 2, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
In a post-pandemic world, and with a year-plus taste of working remotely under our belts, more and more will look to travel without being relegated to the normal eight-to-five work schedule or the traditional office space.
Becoming a globetrotting employee is a very realistic goal since more and more global companies are allowing workforces to wander. Also known as a digital nomad, a traveling entrepreneur means having the freedom and ability to move around to explore different places while taking your office on-the-go and often set your own schedule.
Whether you have your office in an RV or moving from one Airbnb to another, having fast and reliable internet can be a crucial component to having a solid workday. If you are beginning your remote work journey, then knowing some tips and tricks about finding the right phone and mobile hotspot plan will save you a ton of time and will help you avoid a pesky headache.
Related: Why Domestic Travel Looks More Promising In a Post-Pandemic World 
Chose the right service provider for a hotspot
This is such a large topic of discussion when it comes to having reliable Wi-Fi while camping and working on BLM land (because who doesn’t love bringing their office to the forest). It is also important for those who want to use their own private network rather than taking the chance of being watched on a less-secure public network.
Obviously, when choosing a service provider, one of the first considerations is the LTE coverage and if you will be frequenting an area with decent coverage. If you tend to move around quite a bit, you will likely choose a provider that has some of the best-known coverages for areas off-the-beaten-path.
Here’s where it gets tricky.
There are many plans that will limit your internet speeds by the process of bandwidth throttling, which is basically them intentionally slowing down your service depending on peak times and location. This is an extremely important factor when choosing the correct plan for your travels.
Take it from someone who knows. There is nothing more frustrating than being intentionally slowed down to unusable internet during the middle of a project.
For example, you might not think there is much difference between a Verizon prepaid plan or a post-paid plan but when you dig a bit and read between the fine lines, you will find that the prepaid plan will throttle your internet service on peak periods and congested areas. You could literally be in the heart of downtown in a city and have no internet due to congestion (even though there is adequate service).
Pick a large enough data limit for the 4G LTE hotspot
Another important consideration when choosing the right plan is how much data you plan on using for your work. If an average day consists of downloading and streaming videos (think long Zoom meetings) then you might want to consider a plan with over 40GB of data/month. Otherwise, most people that work remotely should be able to use less than 30GB of data in a month.
Yet another one of those “read between the fine lines”, if a phone plan claims to be unlimited, then that is almost never the case for the mobile hotspot usage. Even the priciest unlimited plan from Verizon caps their mobile hotspot usage at 30GB of data a month.
If your workload requires more data, you can consider a provider like Visible, which offers truly unlimited 4G mobile hotspot usage and uses Verizon 4G coverage. The only problem with that is it falls into the category of data throttling and can often fluctuate to extremely low speeds during congestion and peak times.
Related: 7 Innovative (But Simple) Ways Hotels Can Survive the Covid-19 Travel Crunch
You do not need a mobile hotspot device
For most digital nomads, a smartphone is truly all you need since it can act as a mobile hotspot and there are not many reported instances of a hotspot providing faster speeds. Otherwise, you can consider purchasing a second line and a dedicated mobile hotspot device, which will allow you to use the unlimited data features at the expense of owning another line.
Choosing a phone plan for international travel
There are multiple options for internet while traveling abroad but many of these can be expensive. You could find yourself paying over $300/month just for basic internet while traveling outside of your home country. If you are looking for internet while traveling internationally that is fast, reliable, and cheap, then consider purchasing an unlocked mobile hotspot device and using local SIM cards wherever you go. This has become the gold standard for digital nomads working abroad and provides the best option since it uses a local service provider that is known for good coverage. This is also usually a very affordable option- especially when traveling through developing countries.  
Do your research
Whichever plan and device you choose for your internet needs on the road, make sure to do your due diligence and research everything you can about the service provider. Go into this process knowing exactly what your requirements and needs are and you will find success in your career or business while hitting the road.


Marketable Skills You Learned From Your Personal Story

March 2, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
In the age of the influencer and instant expert, there is a lot of competition in the entrepreneur space. It can leave one feeling unqualified and susceptible to imposter syndrome. In a build-your-own-dream economy, the totality of one’s experiences are relevant beyond formally (or otherwise) trained skill sets or previous career choices. 
Even as entrepreneurs come up against uncharted territory while finding unique ways to deal with the ongoing pandemic, the trick is to not be intimidated by the context of the know-how and look for transferable skills one already possesses.
Before giving in to the feeling of being unseasoned, take a look at your life and your everyday experiences to uncover some marketable and bankable skills you can take to any boardroom or new endeavor. 
Sales and negotiations
Have you ever participated in a school fundraiser, hosted a bake sale, sold Girl Scout cookies, or even ran a lemonade stand? You have a product. You set a goal. You approach your ideal clients (also known as family and friends) to help meet your sales projections. You record the sales. If you find you are shy of your goal, you push harder, overcome objections and close the deals. You collect payments and deliver the product. 
Did you put up a table for the fundraiser? If so, essentially hosted a storefront. Hosting a table produces additional skills in business operations and negotiations such as where to place the table, what are the hours of operation, who (if anyone) gets a percentage of the sales or is there a fee to set up the table and how much?
Whether you ran the fundraiser yourself or served as the “sales team” for your kids’ fundraiser, these innocuous events are oftentimes the first foray into entrepreneurship and the skills learned here translate to any sales scenario no matter the product or service. 
Related: 5 Business and Life Lessons on Grit and Determination I Learned …
Communications and public speaking
A big source of communications skills comes from your family interactions. Whatever your upbringing or family unit was like, that was where you first learned to communicate your needs and desires.
As entrepreneurs, how you communicate will have an impact on the health of your business, from your team members to vendors to investors to your audience. There are four recognized communications styles: passive, aggressive, passive-aggressive, assertive. Each has its own pros and cons, but each is adaptable. When you look at your family life and how you communicate, it’s easy to pick out your style. From here, you want to recall how this style worked for you and your siblings. What were the outcomes, good and bad? This mimics how you may have business discussions. In addition to communications, family life also teaches more skills including problem-solving, active listening, and even productivity. 
When it comes to public speaking, did you participate in “show and tell” in grade school where you had to get up in front of the class and give a short talk? You presented your talk while learning the art of public speaking, keeping people’s attention, entertaining the audience and mastering the art of brevity. These presentations were less than 10 minutes. Sound familiar?
This is good inspiration to draw on for entrepreneurs who are also aspiring TED or TEDx speakers wondering if they can actually do what’s required. Your experiences are internal life markers. When you recall a moment in time, it all comes back to you. It’s not learning a new skill, it’s mastering an undeveloped skill and the only way to strengthen it is to use it. Don’t discredit an experience because it seemed minuscule. It’s not about the size of the lesson, but rather the use of it.
Related: 7 Life Lessons From My Entrepreneurship Journey
Leadership and teamwork
Leadership skills often lurk in a series of firsts and a series of failures.  For instance, first job, first home, first relationship or first sibling even job, business and relationship failures hone leadership.  
Other places to find leadership skills are in playing sports, playing an instrument, serving in some capacity on a team, board or any group ensemble. 
Leadership is about implementing and finding solutions. It’s less about being in charge or holding an arbitrary title and more about being persuasive and moving people to action. 
When leaning into leadership, look for instances of taking the reins of a moment and bringing it to a satisfactory conclusion or not. Ironically, we learn leadership skills from bad and ineffective examples from ourselves and others. 
No entrepreneur is an island. No matter how solitary the work. Teamwork is essential to success. From the moment we entered this world, there has been somewhere there to help us. Collaboration is a vein that runs through us from family members to coworkers to bosses to friends and beyond, as the saying goes, teamwork makes the dream work. 
Whether in your past experiences, you liked using any of these skills or did them all while afraid, these are principles and tenets that are marketable and bankable. 
You have a well-earned degree in the school of life you can now use to run your business.
Related: 4 Life Lessons I Learned From My Short Stint as a Pro Wrestler

7 Things You Can Do To Build An Awesome Personal Brand In 2021

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Creating a personal brand is as important today as it ever was—but some of the process has evolved
I’ve been addressing the importance of digital leadership and personal branding for over a decade. In fact, the original version of this article was created six years ago. This is the much-needed update! How you appear online has grown increasingly important in the last year as more and more of our interactions, both personal and professional, have relied on digital communication. When it comes to how you present yourself digitally, you need a personal brand. 
Chances are that you already have some kind of brand established, whether that includes a full-blown website and social media strategy, or if it is simply the consistent way you interact with colleagues while you’re working from home. Either way, take some time to consider how you appear to people online and what you can do to boost your success in 2021.
Figure out where you can build trust and add value
The basis of a personal brand is figuring out how you can cut through the noise to build trust and add value to the lives of your audience. Your personal brand is what people say about you when you’re not in the room.

What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want to be linked to your brand? When people describe you to others, what do you want them to say?
Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn’t mean you can’t be human. On the contrary, authenticity is key in the digital age. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.

Something to note: you don’t have to be an entrepreneur to have a brand. Many “intrapreneurs” do a great job of building their brand.  Rani Mani works internally at Adobe, but she has an established personal brand that revolves around fostering trust, empathy, and compassion in the corporate world. This tracks with her career, as she is the Head of Employee Advocacy at Adobe.
Decide if you’re a Creator, Curator, or Connector
Once you’ve decided how you want to be perceived, here’s the best way to put it into practice: Decide if you’re a Creator, Curator, or Connector.
These are the three C’s of building a personal brand, and they provide a framework for the day-to-day aspects of establishing your brand. Think of this as one of those personality tests in the pages of a magazine, it’s time to figure out which one you are.
You’re a creator if the primary way you communicate with your audience is by generating original content that meets the needs of your audience. This means that your work revolves around your own ideas, thoughts, and the things that you create from scratch. To put it simply, you’re constantly creating things. An example of this is someone who creates original recipes and shares them.
You’re a curator if the way you engage with your audience is primarily through sharing information, resources, and content with them that meets their needs. You solve your audience’s problems by helping them sift through the wealth of information online to find exactly what they need. The content they share isn’t necessarily of their own creation, but they collect and curate information that is consistent with their messaging and adds value to the lives of their audience. Podcasts are usually products of curation in that hosts invite guests to speak who will benefit their audience.
You’re a connector if the way you add value to your audience is by bridging the gap between their needs and the person who can fulfill them. Connectors are more concerned with one-on-one relationships and figuring out how to solve an individual’s problem by connecting them to the right resource. Building a brand as a successful connector requires establishing contacts and keeping up with them regularly so you stay top of mind. Great connectors are like salespeople who anticipate the needs of their clients before they even ask, and then reach out to connect with them.
Which one of these sounds most like you? You might even feel like you’re a mix of all of these, which is great too. Use these three identities to understand how your personal brand will affect your audience. 
Find your cadence and be consistent
Once you establish your brand, figure out how you can share valuable content consistently. Don’t just post for the sake of posting, make sure you’re sharing something that adds value to the conversation. More than anything, make sure you’re sharing consistently. While you should certainly be intentional about what you share, it matters more that you develop a consistent cadence in how you interact online. 
In order to stay consistent, you have to find a cadence that works with your unique lifestyle. Be realistic, figure out what works for you and stick with it. This requires discipline, and you can’t rely on the moments where creativity or motivation strikes. 
Building a cadence creates something your audience can rely on, which ultimately keeps you top-of-mind. Create a practice until it becomes second nature. There is no personal brand without consistency.
Keep the narrative the same across platforms
Keep your personal brand consistent across platforms, from your email to your Instagram. If possible, try to use the same username across platforms. Staying consistent across platforms not only further establishes your brand, but gives you more content to share because you can repurpose it. If you write something on a blog, share it across social media. The same applies to various platforms: if you post it on one, figure out how to share it on the others.
Consider your digital body language, and adjust where needed
Working from home has certainly brought its own set of challenges, among them: digital body language, or how you show up in online interactions. Digital body language can mean the way you message on Slack, how you respond to emails, whether or not you turn on the video camera during conferencing calls, and so on. 
Consider these things: Do you show up to virtual meetings on time? Do you regularly use the video feature? Do you participate in more casual conversations with your colleagues, whether through a messaging system or calls? All of these contribute to the way people relate to you, and they’ve become even more important as most companies have shifted to work-from-home styles.
Learn to write a killer email
Written communication matters more now than ever before, and that includes email. It may not be the most fun aspect of personal branding, but there is no way around email. Everyone uses it, so you might as well use it to your advantage.
Make your emails easy to read and reference. Start by highlighting your key points or takeaways in bold. Use specific dates when communicating about past events or upcoming deadlines. 
Keep emails short and to the point, but if you must write a long email, add structure with straightforward headings. 
And most important: Be specific about what you want and who you want it from. Don’t clutter the email with unnecessary explanations or conversational tidbits, get straight to the point. 
Reinvent Your Narrative
Now more than ever, people are reinventing themselves, breaking into new industries, or changing careers altogether. Perhaps you’ve changed your career recently, too? 
Years ago, we talked about how a personal brand depends on a strong narrative. The same still applies today, but differently. A strong narrative ties together the past, present, and future of your personal brand, it can be the bridge between industry and career changes.
Dorie Clark’s personal narrative is consistent even though her story includes multiple career and industry shifts. She worked in journalism, was a teacher, created a documentary, produced a Grammy-winning album, wrote books, and is an entrepreneur. All of those things are held together by the thread of her personal brand, which is that she is “passionate about helping others take control of their professional lives and make an impact on the world” —something she has done for herself.
If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be a unified theme. If you need help defining your story, I highly recommend reading Reinventing You by Dorie Clark.
Most importantly, remember that a strong personal brand should be ubiquitous and ever-evolving.
How do you plan on reinventing and refreshing your personal brand in 2021? Send me a Tweet and let me know how you’re taking these tips to heart.