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7 Easy Ways to Get More Traffic from Evergreen Content

Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips that remain relevant over time, and includes helpful images can accumulate more and more traffic to your site each year. It’s the gift that keeps on giving!

But even the most evergreen content starts to show its age, and there does come a time when that content gets slightly outdated.
That being said, I’m going to share with you how to give your content a nice refresh to keep your SEO in check and continue earning favor in both Google’s and your audience’s eyes.
We’ll cover a number of easy tips and tactics to help your evergreen content attract more free traffic, including:
Targeting new terms
Adding more/newer information
Updating links
Title changes, and much more
So let’s dive in.
Why refresh evergreen content?
The obvious reason behind refreshing content is because, well, you should refresh anything that expires or gets stale. But in SEO terms and with evergreen content, there is more to it.
First of all, it doesn’t make sense to write an entirely new post on the same keyword. Those two posts will then compete with one another and dilute each other’s SEO “juice.”
Second of all, if the piece is truly evergreen, it has accumulated quality traffic and backlinks over time. It’s better to build on what you have than to start a new post from scratch.
And finally, because Google prefers accurate and fresh content. This is nothing new—it’s been around since the “Freshness” Update way back in 2011.
7 ways to refresh and reoptimize old content for better SEO
There are many elements to an evergreen blog post or guide that can be improved to help you get more mileage out of your content. Here are seven of them you can try.
1. Revisit your keywords
Keyword targeting is the practice of catering a piece of content around a particular word or phrase—namely, one that your ideal customers are looking up when in search of your products or services. This allows your business to get in front of them when they have intent to learn, engage, or buy.
If your content contains solid information but isn’t targeted at a particular word or phrase, do your keyword research and identify a keyword you can target. There are plenty of keyword research tools to help you identify popular and relevant terms. Once you’ve identified a keyword to target, include it in the title, subheadings, and image tags of the post to signal to Google what you’re trying to rank for. If you’re already targeting a keyword, there are still adjustments you can make when refreshing your content. For example:
Target related terms
Search for the keyword your content is currently targeting and see if there are related or new terms you may want to include in your piece to enhance its relevance. The “People also ask” results can also provide ideas on new sections or related terms to cover. 

Target location
Another way to target new terms is to make the piece more location-specific. For example, if you are an event planner and you’ve written a post on how to choose a venue, you may want to add a new section to your content that lists popular venues in your particular area.
Get more specific
A third way to strengthen the targeting of your content is to target the same keyword for different themes. For example, if you’re an accountant and have written a post on general tax tips, you could add in sections that target vertical-specific terms in line with the types of clients you serve, such as with “tax tips for real estate agents,” “tax tips for lawyers,” “tax tips for for senior citizens,” and so on.
Shift the focus onto a trend
One final idea is to make adjustments or include a new section in the post that caters to emerging trends. This idea, of course, comes from the current times. So much has changed in the last year due to the pandemic, and consumer needs are shifting, so your content may gain more traffic if it is refocused on new priorities.

2. Add (or remove) information
If your piece is already well-focused and you’re not looking to shift the targeting, you can always tackle the information stored within the body of the post. Fortunately, information is abundant in today’s digital and connected world. In fact, there are 2.5 quintillion bytes of data created each day. Let’s go over some ways you can upgrade the information in your content when giving it a spruce-up.
Cross-check resources
For tools and resources posts, double-check each resource you’ve mentioned. Some platforms go cold, get renamed, or outperformed by better ones. Do your research and see if you can take any old resources out of your list and add any new ones.
Add in new strategies
For tips and strategies posts, see if you can add a new strategy or two in. Technology is always evolving (digital and physical), and your offerings may change. For example, if you run a roofing company and you’ve written on must-have tools for roof repair, you may want to add in a new material or method you’ve added to your arsenal.
Insert stats
For just about any post, you can always add stats to support the information you are providing. New studies are coming out all of the time, and it can be beneficial to your site to link to other sites with solid credibility.

Include customer quotes
You can also add in supporting stories, testimonials, or reviews from customers. If you’re a wedding planner and you’ve written about the best venues in a particular area, add in quotes (with their permission) by your clients who have used those venues.
Add real results
Even better than supporting quotes is supporting data. Discussing how a particular clean energy appliance saved one of your customers $X in electricity will speak for itself.
Provide action items
One last tip is to enhance the content with actionability. If your content covers the benefits of a particular strategy or method, talk about how to get started with it. If you’ve provided a roundup of products, include links as to where these products can be found.
Two additional notes on refreshing the information in your content:
If you notice that a particular content piece has decreased in ranking, take a look at what the top ranking pieces are saying about the topic to make sure you’re covering the right concepts.
For announcement, milestone, and data posts, it’s best to keep the content as is, as a historical record. If you have new updates or announcements, you can publish them as new posts and refer/link back to the previous announcements to keep the story cohesive.

3. Check your visuals
Visual marketing is a major factor in differentiating your brand from competitors. Let’s go over some ways to refresh your content in this regard.
Add images
First and foremost, if your content does not contain images, add them! This is one of the best things you can do to revive old content. Aside from having images, you may want to try adding in a video or infographic to encapsulate the post as a whole or even one part of it. You can then update your title with (+Infographic) or (With Explainer Video) to make the content stand out. If you already have images in your content, you’re not off the hook. Read on.
Check for breaks
Your next step is to check to make sure your existing images are optimized. Are they displaying properly and correctly sized? Content management systems upgrade to new versions and sometimes images get lost in the shuffle. Large images can slow down page load speed and hurt your ranking. And also because there’s no better way to tarnish a solid piece of content with broken image icons that display only the alt text.

Also, if you threw a post up in a hurry or created it before you knew to add keywords in the file name or alt tags, now is a good time to go back and rectify that.
Update screenshots
Updating screenshots is especially important if you’ve written how-to’s for software and online platforms, as their interfaces change frequently. When a consumer wants to know how to do something, visuals are often the first thing they seek out, and if they see that your screenshots are outdated, they’re likely to exit the post and look for one with images that matches what they’re seeing.
Of course, you can’t do this with every post. On WordStream, for example, we have countless how-to’s on Google Ads, Facebook ads, Instagram, and more—all of which are rapidly evolving platforms. In our case, we have to prioritize updating images on our top-performing content.
Replace stock images
Another way to refresh your images is to replace stock images with real ones. Whether you’re a flooring specialist, event planner, or dog sitter, start taking photos of the actual work you’re doing, of before-and-afters, of happy customers, and incorporate them into your content.

Real images will always win out over stock images.
If you don’t have real images handy (now’s a good time to start!), try a hashtag search on social media. You can find a recent and relevant image for just about anything under the sun on these platforms. Another idea is to use screenshots from your video tutorials. While video is a preferred form of content, there are still several queries and topics for which a consumer may just want to quickly scroll through some visuals to get the gist of what to do. Here are some more tips on creating better content marketing images.
Quick recap on refreshing images:
Add videos and infographics too (or screenshots from them).
Check size, file name, alt tags.
Update old interface screenshots.
Replace stock photos with real photos.
Prioritize image replacement for top-performing posts.
4. Diversify your format
The best content to create for SEO is long-form content (1200 words or longer). Having a sufficient word count of quality content gives ample opportunities to reinforce to Google that your article thoroughly answers the questions that people are seeking when they type in the particular keyword you are ranking for. However, Google isn’t just interested in how much information you provide. It keeps track of how long readers are staying on your page as well.
Readers often like to scroll through a page first to assess whether it’s worth their time to stay on it, and if it’s just paragraphs of text, they can’t do this quickly. If your post isn’t getting a lot of traffic or engagement, go back in and break up the content into sections with clear headers (that target long-tail keywords). Also, enhance each section with bullets, lists, key takeaways, and examples to highlight your main points. Not only will this affirm for your reader that this is the right page for them, but it will also keep them engaged longer. Furthermore, this type of formatting can increase the chances of your post’s content becoming a featured snippet or other rich result on the SERP.img
Even just adding a key takeaway element to each section that provides the short version or a brief list for the information provided can be helpful here.
5. Tweak your titles
There are a few reasons why your blog post title might need some work. For one (and most obvious), if you’re adding new tips or taking away irrelevant ones, you’ll need to change the number in the title. This is simple enough, but is the title of your blog post overlaid on the feature image? Make sure to change that. Is it in the URL? You don’t want to change the URL, since you’re trying to preserve traffic data and measure the impact of your improvements—but what you can do moving forward is make sure you leave the number out of the URL. This way you can prevent a mismatch of the URL and title in the SERP.

With this URL, more strategies can be added onto the post without causing a discrepancy.
Another change you may make to the title is if you’ve made significant changes to the information, you may even want to append to your title the current month or year in brackets or “updated for [the current year].” When online searchers see a date in the title, they are much more likely to click. More clicks can help raise your rank above competitors who haven’t yet refreshed their content.
Most importantly, can your title use some more compelling or eye-catching copy? Coming up with interesting titles is a bit of an art. Here are some improvements you can make when refreshing your titles for better SEO:
Make it actionable
Make the title actionable so that readers can be assured that they’ll get value from the content. For example, “8 Benefits of Green Tea” could become “8 Reasons to Try Green Tea Now.” With some action and a little bit of urgency, you can appeal to that instant gratification we all love. An even simpler strategy is to add on to the title phrases like “(+ How to Do It)” or “(Plus Tips from the Pros).”
Include a number
Whenever possible, try to encapsulate your content into something quantifiable. For example,
10 Tips for Writing a Successful Resume
How to Become a Freelancer in 5 Steps
Your 5-Minute Guide to Better SEO
Readers like to be able to have some predictability in the content they consume, and also like to feel a sense of accomplishment as they read.
Change out adjectives
Try out new adjectives to express unique value. Do you use “effective,” “creative,” or “useful” a lot? Try switching it up with “unusual,” “brilliant,” or “that you haven’t thought of.”
Additional headline words to try:
Best
Surprisingly Easy
Top Rated
Expert-Approved
Secret
In the SERP below, the headlines contain numbers, dates and descriptive words to catch the reader’s attention.

Lastly, check over the basics. Is the exact keyword you are targeting in the title, or a slight variation? Is it at the beginning of the title or is it getting cut off at the end. The SERP will only display the first 70 characters in a title, so keep this in mind. There are plenty of SERP title tester tools to help you check, like this one from Moz.
6. Change up your meta description
The meta description is the small description of your page that appears in the SERP. It provides a brief summary of what the article is about, which, depending on the copy, can encourage searchers to either click or skip your post. If you’ve followed the steps above and upgraded your content, it’s likely that your meta description may also need a refresh.
Have you made the post more actionable? Talk about what the reader can take away from the post.
Have you added in related keywords? Add those to your description. This is especially important since Google bolds the keywords you searched in the meta description.
Is the description too short? List out a few of the bullet points in the article to give a preview of what you’ll cover.
7. Edit your links
There are a few different ways you can use links to refresh your content.
Add new links
First, if you’ve been steadily creating blog posts and guides, add in links to your newer content. Internal links help to keep readers on your site longer, and also create more pathways by which Google can crawl your site. The more easily it can scan your site and understand how the pages relate to one another, the better your SEO.
Build new links to the page from new content
Second, go through your newer pieces that are performing well and link to the post you are refreshing in the content.
Fix broken links
This is also a good time to test out the existing links in your content to make sure they aren’t broken. Google doesn’t like dead ends!

A new link we recently added to an old post with regard to the latest change in modified broad match.
Refresh old content with these 7 tricks
As you now can see, even evergreen content depreciates over time. But you can give it a facelift to preserve the value it brings to readers and the traffic it drives to your website. Let’s recap the strategies covered in this post.
Revisit your keywords
Add (or remove) information
Check your visuals
Revisit your format
Tweak your titles
Edit your meta description
Add in new links
Once you’ve refreshed your content, be sure to share it on social media and in your email newsletter to give it an additional traffic boost!

How to Build a Fully Remote Workforce

James McKinney speaks with Automattic CEO and Wordpress Co-Founder Matt Mullenweg on how to start a business with remote workers.
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March 3, 2021 1 min read
Opinions expressed by Entrepreneur contributors are their own.
Remote workers sound great in theory, right? Your business can cut out the overhead of a large office space, and your employees don’t have to worry about a long commute into work. Actually establishing a healthy remote work company, though, is more than just a theoretical exercise, and James McKinney believes it should be led by someone with hands-on experience, not just a thought leader. That’s why he speaks with Automattic CEO and Wordpress Co-Founder Matt Mullenweg, who built his company from day one to be fully distributed and now has 1,300 employees across the globe.
He shares with McKinney how he did it in the complete interview here.
Related: 3 Key Principles for Leveraging Cold Email Outreach for Capital Fundraising

Zara does it again! Now he sells bathroom 'grass' for 300 pesos and a mop with a bucket for 1,600

The wave of criticism came through social networks, in which they call it inexcusable that he sells a grass at such a high price.
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March 3, 2021 4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Innovation is part of a brand, having to reinvent itself without losing its stamp is what makes them unique. However, there are times when a new release cannot be considered a creative process. Zara, the store belonging to the Inditex conglomerate, is again causing controversy, since now Zara Home has put on sale a ‘zacate’ (as it is popularly known in Mexico) or bath sponge, with a price of almost 300 Mexican pesos , each. No, it is not a multi-pack.
But that’s not all, although not so popular, a cleaning set called ” Mop and bucket set” also went on sale, which includes a mop and a bucket for almost 1,600 pesos.

Of course, the response to such wonderful products was immediate and Zara became a trend on social networks . The critics in general think that the price is inexcusable since, in general, the grasses can be bought between 30 to 50 pesos approximately.
One of the most recurrent doubts of Internet users is if there is any difference between Zara’s bath sponge and a common one. So, according to the Spanish brand and the description of the product on the web, it promises benefits:

The Zara store now wants to sell “Vegan bath sponge” at a cost of $ 299 pesosNo mames, those STROPAJOS sell them in the market for 3 X $ 50 pesospic.twitter.com/TNGGxCEIuW
– La Abuela García® ™ (@ rthur_013) March 3, 2021
“Loofah body sponge, can be used with or without soap. Moisten and apply a gentle massage with circular movements. They deeply cleanse the skin and leave it soft and smooth, ”it reads.
In addition, Zara’s ‘grass’ is made from Luffa, a floral plant that belongs to the Cucurbitaceae family. However, at first glance it does not seem to differ much from a common one that you can get on the market.

Image: Zara Home
For Zara, it is not the first time that she has been in the eye of the net hurricane. A few months ago he launched some errand bags with a price of 656 pesos, which in the end he had to remove from his shopping site in Mexico, but remained in the one in Spain.
So far, both products (grass and mop are still available ). These are some of the comments on social networks.

Chale ZaraHome if those mothers give them to you nature pic.twitter.com/shl1WrzNxp
– Ane (@ane_rami) March 2, 2021

The scourer increasing its value 2000% just for being in Zara Home. pic.twitter.com/ReN0jp71aT
– The Lord of the Plants (@wonder_m_r) March 3, 2021

300 varos a grass, @zarahome don’t be a clown !! pic.twitter.com/Lg0QildQnq
– Nanny thief (@ ivegar23) March 2, 2021

I to the chile if I paid it to 299 if @zarahome agrees to give 90% of that to the farmer who is providing them. pic.twitter.com/rQNtpCi6ly
– Helen Gaño. (@yanimebusquen) March 2, 2021

$ 300 for the sponge that costs you 10 pesos at the market? ChTM #ZaraHome pic.twitter.com/bbuE08XTkl
– Edward Lothbrok (@EduardoMtdz) March 2, 2021

Amazon Redesigns App Logo Again After Comparisons to Hitler

After people on social media claimed that the Amason App logo resembled Hitler’s mustache, the e-commerce giant quietly changed their app icon.
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Amazon quietly changed the icon for its app after comparisons with Adolf Hitler’s mustache. The online retailer recently changed the icon for its app from a shopping cart to what looks like the side of a cardboard box. It was the first change for the picture in over five years, according to Fox News.
Amazon changes app icon after Hitler comparisons
The new app’s picture included Amazon’s iconic smiling arrow and a piece of blue tape with a jagged edge, which many said was reminiscent of Adolf Hitler’s mustache. Several Twitter users said the new image looked like a smiling Hitler. One said the new logo looked like the app was the “THIRD most downloaded in the ‘Reich’ section.”
Amazon introduced the new logo for its smartphone app in January, replacing the shopping cart symbol. Then it quietly changed the icon yet again, switching the jagged piece of tape for one with a smooth edge and a folded corner. The tape is now designed to make it look like the package is in the process of being opened.
Amazon did not specifically address the latest change to the app picture or the claims that the previous one looked like Hitler. However, it did tell USA Today in a statement that the newest switch was part of its process of finding ways to “delight our customers.”
“We designed the new icon to spark anticipation, excitement and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep,” the company said in a statement.
The Entrepreneur Index
Amazon is part of the Entrepreneur Index, which tracks 60 of the largest publicly traded companies managed by their founders or their founders’ families. Founder Jeff Bezos has served as CEO of the online retailer since the beginning, although this year, he is planning to step aside and transition to the executive chairman role.
As executive chairman, he will serve as a strategic advisor to new CEO Andy Jassey, who currently leads Amazon’s cloud computing division. He will also be head of the online retailer’s board of directors, and Jassey will be accountable to him. With Bezos as executive chairman, the company will probably still qualify to be part of the Entrepreneur Index.

How to Get Into the Business of Teaching Business Online

March 3, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Educating an effective workforce is nothing new. Covid-19, however, gives it newfound purpose. Faced with the crisis, enterprises worldwide were forced almost overnight to adjust from brick-and-mortar operations to working from home. A year later, that trend is more engrained as businesses remain virtual—and may continue to do so well into the future. 
But, while it was necessary to mandate the change, relatively few organizations were ready to make the shift. Why? While it sounds simple in concept, transitioning to a remote-work environment is involved. Success requires specialized resources and a mobile, modern mindset. 
Related: 4 Crucial Things To Consider Before Creating An Online Course
For entrepreneurs, this can signal a distinct advantage, where agility and flexibility reign over long-established corporate practices. Those starting out can put into place a liquid-workforce strategy, a phrase coined by Accenture. The idea is to adapt and advance. 
It’s a strategy that involves seeking the best candidates from anywhere, remotely engaging them in an ever-evolving business. Seeing to workers’ ongoing development in an organization engineered to perform and learn on the fly, from near and far. In short, making virtual viable. 
Technology enables virtual operations
First steps first—to succeed, enterprises need to ensure workers have robust technology systems, internet access and networking capabilities to enable virtual operations. 
For tech-enabled education, workers must have a professional setting—along with separate audio and visual equipment—to ensure security and no distractions from the learning process. 
For start-ups, this quickly becomes part of their DNA. High tech not only equips an enterprise to work from home, but it can turn it into a thriving business—small but mighty.
Yes, ready access to the proven technology provides part of the solution. The right outlook matters, too, as attitudes become more accepting of working virtually.
For instance, FlexJobs in December cited compelling statistics: “According to Upwork, 41.8% of the American workforce continues to work remotely. Although an estimated 26.7% will still be working from home through 2021, 36.2 million Americans (22% of the workforce) will be working remotely by 2025.“ That is a staggering 87% increase from the number of remote workers prior to the pandemic. 
So, the stage is set—and potential players of all sizes are in place—to accommodate whatever future working environments dictate. 
Educators engage workers remotely
Beyond the necessary IT, remote education requires not just a good, but a great workforce training team. Teaching virtually calls for instructors grounded in education who embrace modern ways to engage workers spread out across thousands of miles in multiple locations. Virtual classrooms also require more sophisticated delivery. 
Effective educators know how to connect long-distance with workers. Instruction includes customized learning through bite-sized bits of information, role-playing, breakouts into small groups, and online interactions with instructors and virtual classmates.
Related: The 3 Most Common Mistakes Online Course Creators Make
Sessions should incorporate auditory, visual, and kinesthetic aspects to keep everyone involved, according to business.com. Educators skilled in the virtual classroom do micro-learning with tools that animate presentations, captivating workers with infographics and interactive tutorials. To ensure 100-percent participation, instructors should energize participants with stimulated customer-service scenarios and quizzes.
In our multimedia-and-multisensory world, remote education has to be on par with workers’ everyday lives. Truth is, educator-led instruction recreates real-life experiences. It better prepares participants to address in-the-moment situations and ever-escalating consumer expectations.
This modern approach to learning plays right into the entrepreneurial mindset—fusing virtual training with viable business outcomes. Think, do and be. All at once and everywhere. 
Caring culture seals the deal
For entrepreneurs, more is required to succeed over long distances and in the long run. And that comes down to having the proper corporate culture. By its nature, a caring culture promotes open communications and stimulates learning for organizations, large and small. 
Developing a transparent, sharing workplace helps individuals feel included and valued, especially for remote businesses—be they start-up or established. You’ve got to connect with people to compete, inside and outside the business.  
Driven by the pandemic, job arrangements, where workers divide their time at home and in the office, are now common, HRDive reported this past summer. 
With this change, though, comes major concerns about “maintaining corporate culture,” according to a Gartner survey. It cited:  “Sixty-one percent of respondents said they had implemented more frequent check-ins between employees and managers.”
Here, emotional intelligence can differentiate an in-touch workplace from an out-of-touch one, regardless of where individuals are located. Skilled workers gravitate to companies where they feel appreciated, and to organizations known for attracting higher-caliber talent. In both cases, the payoffs often are reflected in morale and margins.  
This holds true, whatever the age or size of the business. And when learning is individualized and delivered within a caring culture, the investment in a virtual workforce pays off far beyond the classroom.
Investing for the long term
No matter how thorough the instruction, workers won’t know everything the first day on the job. This means circling back to reinforce key lessons, listening to customer interactions, and providing workers with continuous feedback. Badge recognition rewards and encourages ongoing performance after initial onboarding.
An educator also might create a 30-, 60- or 90-day development plan to keep sharpening workers’ skills, done through a learning management system. Such a system is designed to create, distribute and manage the delivery of educational content. It underpins all participant development, in the virtual classroom and through ongoing education.
A shared community website complements all of this, promoting a sense of belonging. There, workers review their performance, receive business updates and learn about new opportunities, as well as interact with peers. Common ground for common good. 
In 2020, organizations, new and old, re-engineered how they trained and operated outside the traditional office. Some made it work; others didn’t. Regardless, all should be commended. 
Against a backdrop of hope, entrepreneurs should apply hard-earned lessons against New Year opportunities in front of them, back in the office or staying virtual. A combination of the two might be best. Because there’s leverage to be had in 2021 from both.  
 

You can now schedule your Google messages to be sent whenever you want, here we explain how

Google’s new feature for Android is perfect for distracted users, allowing you to schedule text messages, pictures, and videos in advance.
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March 3, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

We have all forgotten to send an important message, despite having it in mind before: birthday wishes, announcements, etc. To help users organize themselves better, Google added a new function to its Messages service on Android , which will allow you to schedule the sending of texts, images or videos in advance .
Until now, the only possibility was to write and hit ‘send’ at that moment. With this function, users will determine the exact day and time they want the recipient to receive their message.

Messaging updatesSecurity upgradesAccessibility featuresGoogle Assistant commandsLearn more about the new, helpful improvements coming to your #Android phone: https://t.co/sSjO6EghcX pic.twitter.com/RrXI1q4ixJ
– Android (@Android) February 23, 2021
How to schedule messages on Google Android?
First, the user must write their text , inserting the images or videos that they want to add. After that, you will need to press and hold the paper airplane icon on the right. A menu with optional pre-selected dates will appear, with the ability to enter a custom date and time .
As soon as the message is ready, you ‘click’ on the plane icon . The message will appear in the chat along with a clock and the notice that it is a scheduled message .
You can modify both the content of the message and the time of delivery . You just have to click on the clock and three options will appear: update the message, send it immediately or delete it.
The new feature is only available in the latest version of Google Messages , so go to the Google Play digital store and update it in the My Apps section.

How Accountants Can Win New Clients

Whether you work as an accountant for yourself or in a company, you’ll probably need to find new business at some point. How do you do it? Consider the ways highlighted below. And remember when you’re meeting and greeting to mention that you have your Certified Management Accountant certification – it can make a big difference!
Who Is Your Perfect Client
The first stage of finding new accounting clients is knowing who you most want them to be. What does this mean? Take a look at who your current clients are, the industries they come from, and the kinds of services you offer that might fit potential prospects. Don’t forget to focus on the services that can be billed at the highest rate, too.
Knowing who the perfect client is will help you figure out how to describe what you do, your services, and your value proposition.
Frequent Where Your Clients Are
Whether it’s in person, online, or something else, the ideal way to find new clients is to be where they are: in a Facebook or Linkedin group, in-person networking meeting, or your pro-bono work on a committee. You should be in the places they are. If you have no idea, ask them where they hang out.
Remember the basic law of networking for business: Any place where people are congregated is a chance to schmooze, whether it’s at the grocery store, library, or PTA meeting. Always have extra business cards in your pocket!
Create A Social Media Strategy
Going to social media sites randomly won’t get you many clients, but you might find them that way if you have a social media plan. The best way to network online is doing it often and comment when you can share knowledge. But don’t be self-serving. Offer your accounting expertise when it’s needed, and remember you’ll eventually get referrals.
Also, update Linkedin with your accounting experience, skills, and latest updates. Find any type of social media to get your name out there, such as YouTube and Pinterest.
Ask For Referrals
It’s surprising, but many people overlook an easy way to find new business. Current happy clients can bring new clients. Whether recommendations are on Facebook or email, they are the quickest way to find new clients. People have faith in people they are familiar with.
Also, consider people that you know from places other than the accounting firm, such as friends, relatives, and neighbors. But remember, this is a two-way thing. If you want something, don’t forget to give something back. Your clients probably want to develop their business, too, so talk to them over coffee about what you can do for them. It’s effective.
Work With Other Business That Work With Your Ideal Clients
It helps if you can align yourself with other industries, like technology and law. Go to their meeting and network. The way to get referrals is to know the sort of client you want; tell people you talk to the exact type of client you want, and they may be able to help you.
Notice The Details
Think about what you can do in your work that goes beyond normal service. What can you do that will make you look better than other accountants? Provide thank-you letters to any prospects you meet. Update your social media status with comments related to your business. Anything that you do that makes you stand out in a good way is an avenue for referrals.
It takes work to grow the business. But the more time you put into it, the more leads you’ll get. Remember that finding new clients is an ongoing process, it’s something you have to work at a bit every day.
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Wix.com is Plotting Its Takeover

“It is clear that we can now become a dominant player on the internet,” says Wix CEO Avishai Abrahami.
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March 3, 2021 4 min read
This story originally appeared on MarketBat Wix.com (NASDAQ: WIX), a cloud-based development platform provider, reported its Q4 2020 earnings in February. We’ll get to the numbers, but as impressive as they were, what Wix.com CEO Avishai Abrahami said was even more impressive:
 “It is clear that we can now become a dominant player on the internet, and I expect us to strengthen this position significantly over the coming decade.  Wix will now strive to become the main engine of the internet, democratizing access and providing a place where the majority of people will build their web presence. My goal/belief is that at this rate of growth, in the next 5-7 years, 50% of anything new built on the internet will be done on Wix.”
 Most businesses have made their online operations a top priority over the last year. WIX has benefited from that prioritization, but this isn’t a one-off event – it is an acceleration of an existing trend.
 The home furnishings product category, for example, had been shifting towards e-commerce at a rate of 2% annually over the last 10 years pre-pandemic. Online penetration in the category was 23% just before the pandemic started. Now it is 42%.
 Will that 42% number come down? Or will it stop going up? Chances are, the 42% number will continue increasing. The e-commerce shift seems irreversible and there is a lot of momentum to take it to greater heights. The shift could happen at a slower rate over the next few years due to tougher comps. But in the long run, that 2% average seems like a reasonable expectation.
 Granted, that is just one industry; Wix has exposure to many others. But even if the numbers are a little different, the home furnishings category illustrates, broadly speaking, what is happening.
Now let’s look at the fourth-quarter earnings release.
 Here are some of the highlights: 
WIX’s Q4 revenue was $282.5 million, up 38% yoy and above Wall Street estimates of $270.2 million.
The company lost 3 cents per share in Q4 on a non-GAAP basis, better than expectations of a loss of 11 cents per share.
WIX ended the year with 5.5 million premium subscribers, up 185,000 over Q3 2020 levels and up 22% yoy.
com is predicting Q1 revenue of $291 to $296 million, up 29-30% yoy and above consensus estimates of $288 million.
The company expects revenue of $1.272 billion to $1.286 billion, above estimates of $1.26 billion. At the midpoint, that would equate to 29% yoy growth, a slight slowdown from the 30% yoy growth for full-year 2020 revenue.
 Okay, so what does this all mean?
 The fact that Wix.com is expecting revenue growth to be roughly the same in 2021 as in 2020 is very impressive. The company is going to face tougher comps and does not have the same type of COVID-related tailwinds this year.
 One of WIX’s biggest sources of long-term upside is converting its free users into paid subscribers. Wix.com had 196.7 million registered users as of December 31, 2020, up 19% yoy over Q4 2019. Only 5.5 million, or less than 3%, of WIX’s users have paid subscriptions. Compare that to Spotify (NYSE: SPOT), where nearly 50% of those using the service are paid subscribers, and you start to see what is possible for Wix.com.
 The Valuation is Lofty… But Reasonable
 WIX is trading at 14.9x forward sales and the company is not expected to turn a profit for the next couple of years.
 At first glance, that looks like an unjustifiable valuation, but dig a little deeper and you realize that Wix.com is the type of company that can grow for longer than you expect. The current valuation might seem too low in hindsight if Wix.com achieves its full potential.
 How Should You Play WIX?
 Wix.com shares surged to fresh all-time highs after the company reported its Q4 earnings a couple of weeks ago. Shares haven’t given up much ground since.
 You could insist on a pullback before getting into Wix.com. But that pullback may never come.
 Shares aren’t too extended now, so it might be best to pick up some WIX shares sooner rather than later.

These Electric Vehicle Stocks Are Trading Down More Than 10 Percent in 2021

March 3, 2021 6 min read
This story originally appeared on StockNews
Global demand for electric vehicles (EVs) held strong and  sales saw a sharp upward trajectory in 2020 even during COVID-19  lockdown restrictions. EV sales have continued to increase in 2021 with certain brands leading the way in product offerings and in administering online sales.
While Tesla, Inc. (TSLA) has been stealing all the headlines, several new EV players have been established and are seeking to bring stiff competition to the EV juggernaut. Not all new entrants possess sufficient fundamental strength to succeed amid intense competition, however. While the EV behemoths are rapidly scaling up, many new players have yet to expand their production capacity to meet the growing demand. Furthermore, some of these companies lack adequate financial strength to justify their premium valuations.
Now that major auto manufacturers are also entering the EV space, the market will likely get even tougher for emerging EV players like XPeng Inc. (XPEV – Get Rating), Li Auto Inc. (LI – Get Rating), and Workhorse Group Inc. (WKHS – Get Rating). With investor concerns over the overvaluation and poor near-term growth prospects, these stocks have declined year-to-date.
XPeng Inc. (XPEV – Get Rating)
Headquartered in Guangzhou, China, XPEV is a manufacturer and marketer r of smart electric vehicles in China and the U.S.  The company’s portfolio includes SUVs under the G3 name, and a four-door sports sedan under the P7 name. It also offers vehicle leasing, bank loans, and auto insurance services.
Last month, XPEV delivered  2,223 Smart EV, comprising  1,409 P7s and 814 G3s. This represented a 63% decline from the company’s  record-breaking delivery numbers for January. It reflects a seasonal decline in deliveries due to the week-long Chinese New Year holiday.
Also in February, the company  delivered its second batch of more than  200 G3 smart electric SUVs for the Norwegian  market. The delivery marked  another step towards XPEV’s  long-term commitment to establishing an international presence.
XPEV’S general and administrative expenses increased 320.8% year-over-year to RMB1,203.8 million in the third quarter, ended September 30, 2020. The company’s non-GAAP loss from operations was RMB822.6 million and its non-GAAP net loss was RMB864.9 million. Also, it reported a non-GAAP loss per share of RMB2.16 over this period.
The company’s EPS is expected to decline at a rate of 5.2% per annum over the next five years. The stock has declined 26.5% year-to-date, and it is currently trading 57.7% below its 52-week high of $74.49, indicating short-term bearishness. In terms of trailing-12-month price/sales, XPEV is currently trading at 15.58x, 1015.4% higher than the industry average  1.40x.
XPEV’s POWR Ratings are consistent with this bleak outlook. The stock has an overall rating of F, which translates to Strong Sell in our proprietary rating system. The POWR Ratings are calculated by considering 118 different factors with each factor weighted to an optimal degree.
XPEV has an F grade for Stability, and a D grade for Value and Quality. Of 52-stocks in the B-rated Auto & Vehicle Manufacturers industry, it is ranked #45.
In addition to the POWR Ratings grades I’ve just highlighted, you can see the XPEV ratings for Growth, Momentum, and Sentiment.
Li Auto Inc. (LI – Get Rating)
Formerly known as Leading Ideal Inc., LI designs, manufactures and sells smart electric sport utility vehicles (SUVs) in China. The company offers Li ONE, a six-seat electric SUV equipped with a range of extension systems and smart vehicle solutions.
Last month, the company delivered 2,300 Li ONEs, representing a 755% year-over-year increase. However, the number represented a  57.2% decline versus January’s ’s 5,379 Li ONE deliveries. The decline was due to seasonal factors related to the Chinese New Year holiday and  localized COVID-19 outbreaks in northern China.
Last December, LI priced a follow-on offering of 47 million American depositary shares at $29.00 per ADS. It expects to use the offering’s proceeds to develop next-generation EV technologies and autonomous driving technologies.
LI’s vehicle margin was 17.1% in the fourth quarter, ended December 31, 2020, compared with 19.8% in the third quarter of 2020. Its non-GAAP loss from operations was RMB71.1 million. Its gross margin declined 2.3% sequentially to 17.5%, while its operating expenses increased 18.7% sequentially to RMB803.5 million over this period.
The stock has declined 17.7% year-to-date, and it is currently trading 50.2% below its 52-week high of $47.7, indicating short-term bearishness. Moreover, the stock appears to be extremely overvalued currently. In terms of its trailing-12-month ev/sales, LI is currently trading at 12.91x, 640.8% higher than the industry average 1.74x.
LI’s weak prospects are apparent in its POWR Ratings also. The stock has an overall rating of D, equating to a Sell in our proprietary rating system. LI also has a D grade  for Value and Quality, and an F for Stability. In the same industry, the stock is ranked #42.
To see additional POWR Ratings for Growth, Sentiment, and Momentum for LI, click here.
Workhorse Group Inc. (WKHS – Get Rating)
Formerly known as AMP Holding Inc., WKHS manufactures and sells  battery-electric vehicles and aircraft in the United States. The company sells electric and range-extended medium-duty delivery trucks under the Workhorse brand and develops telematics performance monitoring systems that enable fleet operators to optimize energy and route efficiency.
On March 1, the Schall Law Firm announced that it is investigating WKHS for violations of the securities laws on behalf of its shareholders. Bronstein, Gewirtz & Grossman, LLC and Rosen Law Firm have also announced lawsuits resulting from allegations that WKHS issued misleading business information to the shareholders.
WKHS’s general and administrative expenses increased 30.6% year-over-year to $4.7 million in the fourth quarter, ended December 31, 2020. The company’s net income was $280.5 million, compared with a net income of $655,000 in the fourth quarter of 2019. Its cost of goods sold increased 233.3% year-over-year to $7.0 million due to increased production payroll and warranty expense.
A consensus EPS estimate for the current year represents a 158.6% decline year-over-year. The stock has declined 18.5% year-to-date and is currently trading 62.5% below its 52-week high of $42.96, indicating short-term bearishness. Further, in terms of trailing-12-month price/sales, WKHS is currently trading at 1850.59x, which is significantly higher than the industry average  1.40x.
WKHS’s weak fundamentals are reflected in its POWR Ratings. The stock has an overall rating of F, which equates to Strong Sell in our POWR Ratings system. WKHS has an F grade for Value, Stability, and Quality. In the same industry, the stock is ranked #51.
In total, we rate WKHS on eight different components. Beyond what we stated above we have also given WKHS grades for Momentum, Growth, and Sentiment. Get all the WKHS ratings here.
The POWR Ratings are calculated by considering 118 different factors with each factor weighted to an optimal degree.


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