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50 Social Media Management Tools for Your Business

Social media marketing offers an easy and affordable way for businesses to communicate with customers. You can use it to spread information about new products, learn about your target audience, and even complete customer service tasks. But with so many platforms available, managing all your social media accounts manually may seem overwhelming. That’s where social media management tools come in.
Some of the best social media management tools do have a cost, but there are also free tools available.

Best Social Media Management Tools
To find the best social media management tools for your small business, see the list below. These handpicked tools will help you save time while growing your community and your potential customer base.
1. Hootsuite
Hootsuite is one of the most popular social media management platforms available. The platform lets you plan campaigns, schedule posts, manage media like photos, monitor messages and mentions, and track relevant analytics.
There’s a free plan and paid professional plan available. The free version supports one user and up to three accounts. The paid version is $49 per month and offers advanced features like team accounts, permissions, content assignments, and up to 10 social accounts. There are also larger accounts for big businesses and enterprises. All are available with a 30-day free trial.
2. MeetEdgar
MeetEdgar is a social media management platform that focuses on automating content. Users get unlimited scheduling of social media posts along with flexible automation features. These include an evergreen content library, auto-generations for creating post variations, and easy scheduling. You can even set up A/B tests to monitor trends and automatically receive engagement updates.
Plans start with Edgar Lite, which lets you manage up to three social accounts for $19 a month. The regular Edgar plan is $49 per month and gives you unlimited posting, tons of automation, and up to 25 social accounts. Both come with a 7-day free trial.
3. Sprout Social
Sprout Social focuses on helping businesses optimize value from their social media strategy. In addition to basic features like publishing and scheduling, the platform offers easy-to-use engagement and analytics features. You can monitor conversations, uncover trends, and see how specific types of content perform over time.
There are various plans to choose from, starting with the standard option for $99 per user per month. This includes up to five accounts, a content calendar, review management, and all-in-one inbox. Each Sprout Social plan also lets you add on specific features like listening and premium analytics to customize the experience. Free trials and demos are also available.
4. Zoho Social
Zoho Social offers flexible scheduling features to meet the needs of a wide array of businesses. Platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google My Business. In addition to basic features, the social media management platform can even analyze when your followers are most active to find the ideal times to post. And since it’s part of the Zoho One Suite, you can integrate it with other tools like Zoho CRM and ads to maximize performance.
Business plans range from $10 to $37.50 per month and come with 15-day free trials. There are also options for social media agencies that need to manage accounts for multiple brands.
5. Buffer
Buffer is a simple social media management platform that aims to help businesses create authentic connections online. You can publish content or add it to a queue to publish periodically on its own. The tool also provides analytics features to monitor post performance and help you find the best times to post and most effective type of content for your brand.
There are both free and paid plans available. The free plan lets you manage up to three accounts and queue up to ten posts at a time. Paid plans range from $15 to $99 per month and offer management for between 8 and 25 accounts.
6. AgoraPulse
AgoraPulse focuses on helping social media users save time and stay organized. The tool offers publishing, reporting, monitoring, and even team collaboration tools. You get one unified inbox to monitor messages and mentions. This helps you stay up-to-date with conversations and customer service inquiries across platforms. And the intuitive publishing features let you easily create and schedule posts quickly. The company also boasts the top customer support rating in the industry.
There is a free option available for a single user and up to three accounts. Paid accounts start at $79 monthly and include extra features to support extra social networks and small teams.
7. CoSchedule
CoSchedule includes features to let you organize all of your marketing in one place. The marketing software includes a calendar for publishing and automation, along with a marketing suite for managing team workflows. You can use both of these tools together or just choose one. In addition to managing your social media posts, these tools can be used to manage other marketing like blog posts and ad campaigns. So it’s ideal for companies that need to see all of that info together.
The marketing calendar starts at $29 per user per month. And the marketing suite tools are all priced separately. You can request a demo to see them in action.
8. Facebook Publishing Tools
Facebook Publishing Tools are perfect for small businesses that mainly need help organizing their Facebook content. There are a variety of options for managing everything from post scheduling to advertising. Some features, like Creator Studio, even work with Instagram as well. Since each option is a separate function, it takes some time to learn the functionality and navigate the options. But it’s easy to access for any business with a Facebook account.
The Facebook Publishing Tools are generally free for Facebook users. However, some that connect to advertising campaigns may come with additional costs.
9. TweetDeck
TweetDeck has mainly been known as a Twitter management platform. In fact, Twitter now owns the tool, which replaces its previous “Dashboard” app that was discontinued back in 2016. You can use it to track conversations, organize posts, and monitor engagement. Basically, you set up multiple streams of content to monitor — maybe one with brand mentions, a specific hashtag, and a Twitter list. Then you can also tweet or manage content from the same dashboard.
TweetDeck is free to use. You just need a Twitter account to sign up. Of course, this doesn’t provide functionality for other social networks. But it’s perfect for those that want to create an advanced presence on Twitter.
10. Social Pilot
SocialPilot is a tool for social media scheduling, marketing, and analytics. The platform is ideal for small businesses that deal with a lot of social networks and a high post volume. You can manage up to 200 accounts and up to 1,000 posts per day. You can also get white label analytics reports and PDFs that dive into your social media strategy and results. Additional features include a central inbox to manage conversations and a team collaboration feature.
Professional plans start at $25.50 per month for one user. The option for small teams costs $42.50. And there’s even an option for agencies that manage accounts for multiple social media clients at $85.
11. eClincher
eClincher offers a social media management tool that can be customized to the needs of each business. There are features optimized for small teams, enterprises, and agencies. You can schedule posts, monitor engagement, manage a media library, collaborate with your team, and view analytical reports. The focus of this platform is on ROI. So everything is optimized to help you determine how effective your time and monetary investments are. Then you can focus on the social media activities that are most efficient.
The basic plan starts at $59 per month for one user. And there are also premier and agency accounts for $119 and $219, respectively. All options also come with a free trial and live demo options so you can get to know their features.
12. Loomly
Loomly touts its service as a brand success platform. You can use it to gather inspiration for posts, create content, optimize posts, automate publishing, and manage team workflow. The social media management platform even integrates with social ad features and analytics tools. So you can use it as part of a larger marketing strategy.
Plans range from $25 to $249 per month. All of them allow multiple users to manage accounts. But the upgraded accounts come with higher ad budgets, custom workflow tools, branding, and IM integrations.
13. Sendible
Sendible is a social media management software made for agencies and marketers. The scheduling and collaboration features are built to help users easily communicate and work with clients and team members. You can create posts, have people check and edit them. Then you can send them to a wide array of platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
Monthly plans range from $29 to $299. The most basic plan includes one user and up to 12 accounts. You can also request eight quick reports or more to see how your content is performing. This is also an essential part of providing social proof for clients.
14. Tailwind
Tailwind is a scheduling tool build specifically for Pinterest and Instagram. For Instagram, you can schedule posts, get hashtag suggestions, and find the best times to share content. For Pinterest, you can schedule a week’s worth of pins in minutes and access deep analytics to find the best ways to post. Pinterest and Instagram are included in some other social media management tools. But since Tailwind is specific to these platforms, its features are perfect for businesses that focus on these visual platforms.
The Pinterest and Instagram tools are $9.99 monthly each. You can get started free and simply sign up with your accounts on these platforms. There are also add-on products for things like pin creation and content repurposing.
15. Hubspot Social Media Software
Hubspot offers a social media management software that is built to facilitate efficiency and authentic connections. You get one dashboard that shows you activity and conversations from all of your social media platforms. You can monitor mentions and respond to customers right from the main dashboard. And you can get reports that show how your social media strategy has impacted your overall marketing efforts.
Hubspot’s social media software is integrated with its other marketing tools. So prices start at $45 each month. But that also includes additional features like landing pages and ad management.
16. SEMRush Social Media Toolkit
SEMRush’s social media toolkit offers a variety of functions that you can manage in one centralized dashboard. This tool includes support for social profiles on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business. You can schedule posts and find the best times to share content. There’s also functionality for boosting posts, creating ads, and even tracking competitors.
The social media management software is integrated into SEMRush’s other marketing management tools. Prices start at $119 monthly. And free trials are available.
17. Social Bee
Social Bee is a social media management tool that specializes in helping small businesses collect leads. You can schedule and automate posts. And the platform offers custom URLs and tracking features so you can see the exact impact your social media posts are having on your sales and marketing efforts.
Prices range from $19 to $79 per month. And a 14 day free trial is available for all plans.
18. Crowdfire
Crowdfire is a social media manager that lets you curate, publish, and analyze content. The curation section includes a selection of relevant articles from thousands of sources. You can even create an RSS feed of custom items and curate images from across the web. There’s also a social inbox to help you easily monitor conversations and respond when necessary.
There’s a free plan available that lets you monitor up to three social profiles. Paid plans range from $7.48 to $74.98 per month.
19. Ripl
Ripl is a social media management tool that focuses on creating easy, branded, animated videos for social media use. You can select design elements like your logo, colors, and fonts. Then the tool offers templates, stock visuals, and effects to easily integrate into your content.
The tool starts at $14.99 monthly. And a 7 day free trial is also available.
20. Later
Later is a marketing platform made specifically for managing Instagram accounts. The social media management tool lets you find or upload photos, videos, and even stories. Then you can arrange your content into a calendar to schedule up to a month’s worth of content in advance.
Accounts for individual users are free. Paid social media management tools for businesses range from $12.50 to $33.33 each month.
21. Iconosquare
Iconosquare offers actionable analytics for Facebook, Twitter, and Instagram. You can manage multiple accounts from one dashboard. And the social media management tool can then tell you the best times to post and the types of posts that receive the most engagement. There’s also a scheduler that includes functions for posts, comments, and extra features like location tagging.
Plans for small businesses start at $29.99 per month. And you can pay more for advanced features aimed at larger teams and agencies.
22. Everypost
Everypost is a social media management tool that focuses on helping users curate visual content. You can integrate a variety of platforms, including Facebook, Twitter, and LinkedIn. And the social media management tool pulls content from around the web to make it easy for you to find the most relevant posts.
There’s a free plan available for one user. Paid versions of the social media software range from $9.99 to $99.99 monthly and let you manage between 10 and 120 channels.
23. Nuvi
Nuvi is a social media management tool that focuses on advanced features like social listening and strategic planning. It stands out from other social media management tools because of its team collaboration and analytical features.
Nuvi offers specific products for functions like social listening and campaign planning. So you can customize the experience and pricing to your exact needs.
24. Friends+Me
Friends+Me lets you create and schedule content to post nearly anywhere across the web. The social media management tool offers team support, cross promotion, bulk scheduling, and even browser extensions.
There’s a free plan available that lets you schedule up to five posts across two queues. Paid plans range from $7.50 to $215.84.
25. MavSocial
MavSocial aims to create a more streamlined experience than users can find on other social media management software options. In addition to supporting the most popular social media sites like Facebook, MavSocial also supports chat apps, Facebook Messenger, and Tumblr. Users get a social inbox to help you manage your social media mentions and interactions. And there’s an easy interface for scheduling.
Plans range from $19 to $499 per month. And there’s a 14 day free trial available for the social media management tool.
More Social Media Management Tools
Check out this list of lesser known social media marketing tools to help your small business marketing efforts on the web.
26. HeyOrca!
27. Content Cal
28. Falcon.io
29. Sales Force Social Studio
30. Sprinklr
31. Oktopost
32. Khoros
33. Likeable Hub
34. SocialFlow
35. Content Studio
36. Social Chimp
37. Social Champ
38. Story Chief
39. Planable
40. Facebook Business Suite
41. Brand24
42. NetBase
43. SocialBakers
44. Meltwater
45. Sked Social
46. SharedCount
47. Revive Social
48. NapoleonCat
49. Statusbrew
50. Onlypult
How do you use social media management tools for your business?
Social media management tools offer a variety of functions for small businesses. And different management platforms offer various features. Here are some of the most popular ways businesses use them.

Schedule social media posts: Even the most basic social media management tools offer the option to schedule content in advance. You can either schedule it to post on a specific time and date or put posts into a queue to post regularly.
Manage multiple accounts: Many businesses manage more than one social media account. So instead of going to each one manually, social media management tools give you a central dashboard to create content for them all.
Monitor mentions and conversations: Social media conversations are a two-way street. So you can use social media management tools to discover when followers mention your brand, use hashtags, or ask questions.
Curate content: Some social media tools also suggest posts or allow you to quickly choose photos, text, or other content to add to your feeds.
Automate content: Some social media content is evergreen, meaning it can be posted over and over again. Certain social media tools allow you to create repeat posts. So you don’t have to go in and schedule this content on a recurring basis. And this is where social media automation plays an important role.

Discover relevant trends: You may even learn about the things your customers or others in your industry are talking about. By monitoring conversations and trending topics, you may quickly find new things to post about on your own feeds.
What should you look for in a great social media management tool?
The best social media management tool for your business depends on your company’s exact social media needs. Evaluate how you currently use these platforms and think about the features that would be most useful to strengthen your social media marketing strategies. Here are some specifics to consider.
Supports your social media accounts: Some social media management tools support a variety of platforms. Others include just a few. Make a list of all the platforms you currently use. Then make sure whatever management platform you choose supports all of those sites and/or apps.
Easy to use: One of the biggest benefits of social media management tools is their ability to save time. So you don’t want to spend hours navigating a complicated interface or learning about features you’ll never use. Request a demo or free trial to see if your social media management platform is intuitive.
Cost effective: Some social media management tools are free. Others come with a cost. Create a budget for your social media marketing efforts and make sure whatever platform you choose fits into it.
Integrates into your team’s workflow: If you’re managing social media accounts with a team, you need a management platform that supports multiple users. Some even offer approvals or workflow processes to support people in different roles.
Is there a free version of Hootsuite?
Yes, Hootsuite offers a free account, alongside its paid professional account for $49 per month. The free plan lets just one user manage up to three social accounts. And you can schedule up to 30 posts in advance. This may be the perfect option for solopreneurs or those with a single person running their limited social media marketing plan.
Image: Depositphotos

Free Webinar | March 22: How To Grow Your Business Through Franchising

So you’re ready to expand your business, but where and how do you get started? Franchising is one of the fastest ways to grow, but it’s not for everyone.
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February 25, 2021 3 min read
Opinions expressed by Entrepreneur contributors are their own.
So you’re ready to expand your business, but where and how do you get started? Franchising is one of the fastest ways to grow, but it’s not for everyone. There are several questions you have to ask yourself concerning your finances, time commitment, goals, and more before diving in.
This is where franchising experts Rick Grossmann and Rob Gandley come in. With 30 years of franchising experience, Grossmann and Gandley know the ins and outs of turning a business into a franchise organization. To start, they know what factors you need to weigh before taking the leap.
In the first installment of our four-part Franchising Your Business webinar series, Jason Feifer, the editor in chief of Entrepreneur, will sit down with Grossmann and Gandley to discuss how you can determine if franchising is the best move for you.
During this webinar, they will
– Introduce the benefits of franchising
– Give you a glimpse of how running a franchise organization will change your business and life
– Teach you how to evaluate if you’re ready and equipped to franchise your business
– Explain the commitment you need to succeed
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About the Speakers
Rick Grossmann has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 location in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.
Rick had the honor of working with his mentor, Erwin Keup, as a contributing Author for the 7th edition of Entrepreneur Magazine’s Franchise Bible published by Entrepreneur Press. Mr. Grossmann has been chosen as the new Author of Franchise Bible and his 8th Edition was released worldwide in January of 2017. He currently serves as an executive coach and strategist for multiple franchise clients.”
Rob Gandley is currently Franchise Bible Coach’s lead Martech Consultant and Chief Digital Officer.  Prior to Franchise Bible Coach, Gandley was Partner and VP of Sales at SeoSamba, a digital marketing SaaS provider and agency.  During his time as VP of Sales, he oversaw the company’s expansion into the Franchise industry which doubled the company’s revenues in 4 years. In 2019 while at SeoSamba, Gandley launched two franchise marketing radio programs that bring the Franchise industry’s best entrepreneurs to a growing audience of business-minded professionals. Before SeoSamba Gandley built and managed one of the first on-demand lead generation platforms for the Franchise industry in 2004. The platform was responsible for the expansion of hundreds of franchise brands in the 2000s. 
He got started in his career working with information technology pioneers like AT&T, PSINet, and SunGard Data Systems where he served several early internet startups such as eBay and Match.com. Rob has a finance and marketing degree from Penn State. Outside of business, he enjoys the great outdoors of Colorado and spending time with his son and daughter in Colorado Springs.

4 Ways To Manage Startup Uncertainty

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Uncertainty is inevitable when you’re working on an innovative early-stage startup. While there are … [+] well-tested, industry-standard steps to building a startup, sometimes it’s hard to adopt them directly to your unique case. Here are 4 ways to manage startup uncertainty.
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If something is certain, it’s probably not innovative. Consequently, managing an early-stage startup is by definition a constant fight with uncertainty. While there are well-tested, industry-standard steps to building a startup, sometimes it’s hard to adopt them directly to your unique case, which is likely to face unique challenges.
While you’re in the early startup stages, you’ll constantly be faced with the question “what’s the next step?”. This is a hard question to answer because you wouldn’t always know which activity will pay the highest dividends, and you’ll have limited resources whether it’s time or money, which makes it hard to hedge your bets. You’ll most likely have to go all-in on a path and bear the consequences of your wrong bets.
Because of this, it’s very natural to grow frustrated with the constant setbacks and outright failures that are an inevitable part of the early startup journey. However, you shouldn’t let this lead to irrational behavior, because investing your time and efforts wisely in the early startup stages is vital for startup success. Here are four ways to manage startup uncertainty.

1. Make Sure There Is Certainty In Your Personal Life
Everyone needs some form of stability in their lives. Since your professional life as a startup founder would often submerge you into chaos, it’s vital to make sure your personal life allows you to retreat into the realm of order. How you define this depends on you, but a healthy routine (sleep, exercise) and a stable social life (family, friends) are likely the key pillars. If your personal life is in order, it’ll be much easier to deal with the frustration that your professional life serves you.
2. Take A Step Back And Look At The Direction Rather Than The Individual Steps
When you’re working on your startup, it’s very easy to get overwhelmed by the details. Make sure to allocate the needed time to pause, take a step back, and make a high-level overview of your project. If you don’t do this, you risk blindly making a turn in a direction that you’re not comfortable with. If you are confident in your goal, it’s much easier to bear hardships that come your way. If the goal fades out of sight, the efforts can easily become Sisyphean.

3. Ask An Experienced Advisor
While you certainly shouldn’t take advice from anyone exactly because your situation would be unique, it’s extremely valuable to take advice from people with experience as entrepreneurs. In fact, based on research conducted by Endeavor, founders who have been mentored by top-performing entrepreneurs are three times more likely to become top performers themselves. It’s very common for startup founders who didn’t have access to a mentor to wish that they did (according to the Endeavor study, that’s true for 89% of small business owners).
Or in other words, a great way to deal with uncertainty is to ask someone who has dealt with the same kind of uncertainty you’re facing.
4. Ask Your Customers And Review The Data
Ultimately, when you’re in doubt about your next step, you should always go back to your customers. First, talk to them, then review any useful data you have access to. Having both qualitative and quantitative answers to your questions increases the likelihood of taking steps in the right direction.
In summary, uncertainty is inevitable when you’re working on an innovative early-stage startup. In order to deal with it, first, you should make sure you’re standing on firm ground. Take care of your personal life so that it provides stability, and actively keep track if you’re moving in the right direction in the long run.
Second, make sure that you’re taking the best possible next steps in the short term – talk to an advisor with startup experience and always keep in touch with the needs and wants of your customers.

Personality Intelligence: What It Is, Why You Need It and How to Get It

In an ever-increasing diverse and complex world, we need an effective and efficient way to work together.
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March 11, 2021 3 min read
Opinions expressed by Entrepreneur contributors are their own.
From companies to countries, we have seen that the male-dominated (and often Western-dominated) leadership approach is no longer sufficient. A diverse group of people offers more, but the necessary range of perspectives can sometimes bring conflict. 
On those occasions, communication is vital. Dialogue helps people understand one another and ultimately work better together. Healthy relationships exist and last because both parties can communicate with and understand each other. Just as important, though, is a kind of intelligence that embraces the whole person, or what I call an intelligence of personality.
Related: Effective Communication Means Business Success
That means the full spectrum of what makes a person — their strengths, weaknesses, beliefs, values, worldview, way of thinking, feeling, acting and more. All of these components, however, are not random but a complex system. For example, our greatest strengths are often the source of our most significant weaknesses. 
Personality intelligence is a person’s ability to read and respond appropriately to a person’s pattern of being. It includes but is not limited to emotional intelligence, which generally refers to a person’s ability to read another person’s emotions and respond accordingly. For example, your emotional intelligence might allow you to sense your assistant is having a bad day and ask him how he and his family are doing. Cultural intelligence generally refers to a person’s ability to read a culture and respond appropriately to people from that culture. 
Related: Diversity Matters: Defining (and Developing) Your Cultural Quotient
Personality intelligence acknowledges both differences and similarities with respect and without judgment. It incorporates emotional and cultural intelligence, recognizing a person’s uniqueness and the similarities they possess with others.
A person with strong personality intelligence understands someone’s traits just as a person with cultural-intelligence understands a culture’s traits. They can read and respond to a person with empathy instead of judgment. Just as someone with cultural-intelligence will understand that a person from a different culture will interpret things differently and say something that may be confusing, personality-intelligence applies the same understanding to individuals, regardless of their external appearance. 
Related: 4 Reasons Why Empathy Is Good for Business
A blueprint of personalities
Although they can be and are often misunderstood and misused in the office, when executed and implemented well, personality blueprints can be beneficial. Having a shared personality blueprint as simple as the extrovert-introvert structure can help mitigate misunderstanding and improve communication. What may have been construed previously as arrogance for not participating in lunch-time outings can now be accepted as introversion without judgment or criticism. Sam not going out to lunch with the team every day doesn’t mean Sam dislikes everyone or thinks she’s better than them, but simply that Sam needs time to recharge and be alone. Many relationships and jobs have been saved simply by the acknowledgment of extroverts and introverts.
By increasing a team’s personality intelligence with a personality blueprint, groups can experience more effective communication and stronger teamwork. At its best, implementing a personality blueprint can lead to teammates questioning their own judgments of others, assuming the best in others and regularly dialoguing when confusion and miscommunication arises. The purpose of a personality blueprint is not to box or limit a person’s potential but to acknowledge our differences, establish understanding, enrich our conversations, encourage unity and increase productivity.

6 Stimulus Bill Benefits You Need to Know About, Including Your $1,400 Check

President Joe Biden’s $1.9 trillion stimulus bill, which he signed into effect today, will provide more than just much-needed cash to struggling families.
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March 11, 2021 3 min read
Earlier this afternoon, President Joe Biden signed the $1.9 trillion stimulus bill, clearing the way for many struggling families to receive up to $1,400 in direct payments. 
The coronavirus relief package, however, also provides a number of other benefits that most recipients are probably unaware of, as Tax Foundation policy analyst Garrett Watson recently told CNBC. Here are some things to keep in mind as the federal government prepares to roll out the massive initiative:
The bill will extend unemployment benefits. Individuals receiving a weekly payment of $300 will continue to see that amount until, at the very latest, Labor Day. The bill will also extend two CARES Act programs until early September: Pandemic Unemployment Assistance (PUA) and Pandemic Emergency Unemployment Compensation (PEUC). The package will additionally extend Mixed Earner Unemployment Compensation (which provides an extra $100 in aid to select workers with W-2 and 1099 income) until Sept. 6. 
There will be a larger distribution of the vaccine, which will hopefully accelerate the timeline for school reopenings. With Johnson & Johnson’s assistance, the Biden administration hopes to provide enough of the vaccine so that schools can safely reopen five days a week by the end of Biden’s first 100 days in office. To help meet that ambitious goal, the president recently announced that he would order 100 million more doses of the Johnson & Johnson vaccine. It is unlikely, however, that those doses will be delivered to adults by the end of spring. 
The bill has several provisions intended to help small businesses. Under the package, the administration has authorized an additional $7.25 billion for the Paycheck Protection Program. Still, it is important to note that the bill does not extend the program, which is set to expire on March 31. Via the State Small Business Credit Initiative, the legislation also sets aside $10 billion for state governments so that they can make low-interest loans and other investments. Businesses in underserved communities should also expect to reap some benefits following the bill’s passage— the stimulus will provide $15 billion in assistance through the Economic Injury Disaster Loan grants program. Moreover, the package will offer over $40 billion in financial help to restaurants, museums, theaters and concert venues — many of which were disproportionately impacted by the pandemic. 
 Parents will get more financial support. The bill will expand the child tax credit, giving tax relief for every child a parent has under the age of 17. The credit can be refunded in cash if it is more than what the parent owes. The tax credit will also jump from $2,000 to $3,600 for children under the age of six. That’s not all — qualifying parents will receive the full $1,400 for young children and get payouts for older dependents.
Far more workers with no children will benefit from the expansion of the earned income tax credit. Depending on income and filing status, the credit for low to middle-income adults without children will now range between $543 and $1,502. This will especially help those who are earning low wages.
For more information about what the stimulus bill means for you, check out our coverage below:
You can also find a roundup of stimulus-related news here.

Public Speaking Nightmare: How to Shut Down Bullies and Hecklers

March 11, 2021 7 min read
Opinions expressed by Entrepreneur contributors are their own.
As a Facilitation Warrior, I’ve dealt with my share of hecklers. In my early career, I would be devastated by them. It happened in front of 5, 20, even 600 people where the audience had interrupted, pushed back, belittled, or just plain roasted me. Back then, I handled hecklers poorly because I allowed myself to believe the myth that the heckle was all about me. It wasn’t and I’m here to tell you, it never is.  
My favorite experience with a heckler happened 4 years ago. A competitor of mine named Wolfgang sat across from me during a client workshop where 15 vendor-partners were tasked to work together for a client. While Wolfy happened to be the eldest, most experienced, and tenured participant, I was asked to lead and provide insight. Throughout the entire morning, he constantly interrupted me, put down my ideas, and at one point, rolled his eyes and accompanied it with a verbal sigh. While challenging, (code for: I was pissed), I was completely aware of what was happening with this man. He was terrified of being considered ‘less than’ by the client and in his mind, his only course of action was to make me look bad so he would look good. He was blowing out my candles to make his shine brighter. 
The me from 20 years ago would have most definitely allowed him to get my goat and I would have reacted.  During this experience, however, I knew his behavior had absolutely nothing to do with me; it had everything to do with his fear of feeling obsolete and his belief that he was being left out or worse, tossed aside. 
Related: Bullies At Work: Stamping Out Abuse In The Workplace
A heckler is anyone who interrupts with intention and is (consciously or subconsciously) attention-seeking. This person or group is motivated by some emotion like anger, frustration, internal inadequacy, boredom, hurt or fear; all coming from an outside influence. Regardless of their emotion or noise, the heckler is reacting to their inner voice with some sort of disturbance. 
Bullies are hecklers. We’ve all heard enough about bullies to know they’re lashing out and hurt others because they’re giving into their emotions or noise. They’re feeling distressed and, in their minds, their only choice is to take it out on someone else. Hecklers are no different. This is important to know and remember when we experience the heckle in real-time. 
Here are 5 ways to handle hecklers:
1. Know it’s not you
Remember to take a breath and know that the person who’s getting in the way is in pain or scared and is doing the only thing he can to feel good or safe. Shift your perspective and immediately ask yourself, “I wonder what’s really going on for this person?”
2. Allow venting when necessary
Heckling can come in the form of a group too. Allowing participants to vent can be productive if it isn’t allowed to escalate to the point of distraction or derailment. Don’t be afraid of it, embrace it. When there is an elephant in the room that is bigger than your message, it’s critical to allow venting to occur. This will provide space for the audience to ultimately be open to your message and you’ll earn their trust. Acknowledge verbally, nod, paraphrase, confirm and validate as you listen to your participants. When it’s time to get back to your objectives, thank them for sharing, acknowledge their pain once again and ask for permission to get back to task.
Related: 8 Tips for Recognizing a Manipulative Person
3. Sidebar
If the heckler persists, pull them aside during a break and have a sidebar conversation. This is the time to acknowledge their behavior and simply ask, “Hey, what’s going on for you?” This will allow a better chance for the participant to open up, then you can work through the challenge together. If the emotion or behavior is just too debilitating, you may need to ask them him/her to leave the experience altogether. Having this conversation in private is critical, it’s respectful to the person at hand.
4. Acknowledge and diagnose
When in front of a room of people and a heckler is insistent on interrupting and you can’t sidebar, you must not allow him to sabotage your experience and you must handle it immediately. Acknowledge the heckler’s feelings without agreeing to them. State something like, “You have every right to feel that way, Charlie.” Again, while you’re acknowledging, you’re NOT agreeing. After acknowledging, correct the heckler by attempting to get to the root cause. Use questions, observations, and your gut to investigate the heckler’s reality within the time limit provided. Ask the sidebar question, “Charlie, what’s really going on for you?” then drill down with open-ended questions. Demonstrate active listening and reassure the heckler that you understand. If the heckler is insistent and you can’t take a break to sidebar, ask this question, “From where did you get your data?” This forces the heckler to prove what is probably his own limiting belief. Keep the questions open-ended forcing a dialogue to be able to diagnose the reality of the situation or, a final question to get confirmation that it’s okay to take up the topic later in the day. For example, “Gerry, can we agree to shelve this topic until the break and then we’ll pick it back up again?” Technically, what you’re doing here is displaying a high level of expert coaching techniques, and while I don’t recommend using this technique in front of a group, at times it’s necessary to ensure you get to the heckler’s root cause of action and maintain control of your message.
Related: Is Your Boss Controlling You Subtly Without Your Realizing It?
5. Presence 
If the heckler is making snide remarks to others or even just having side conversations during a group event, it’s the ideal opportunity to use the room by subtly moving towards the person. You will address the situation by your mere presence. It’s hard for a heckler to heckle when you’re standing on top of them.
How did I handle Wolfy? During a morning break, I asked for a moment alone and let him know I needed his help. I acknowledged his valuable experience and that his opinion was critical to the group. I asked if he would consider sharing and I would set it up so he would have the floor to add value. With that ‘ask,’ his face lit up lit a child on Christmas morning and he heckled me no more. 
While it took every cell in my body to stop my mouth from saying what I really wanted to say to Wolfy, the shift in my perspective and the use of the sidebar did the trick. Truly . . . Every. Single. Cell. 
You cannot ignore a heckler. By not addressing the situation, you’re sending a message to a group that their experience is less important than the person interrupting you, and possibly, that you’re weak or scared. You have to handle swiftly, respectfully and with intention.
In summary, hecklers are bullies in big bodies. Handling hecklers is a challenge that you will eventually face. The key is to be ready with a few techniques, to remain calm in the face of perceived conflict and remember, it’s not about you.

Biden Signs $1.9 Trillion Stimulus Into Law, Americans to Receive Individual $1,400 Payments as Soon as This Weekend

According to White House Press Secretary Jen Psaki, the president’s signature Covid-relief bill will start delivering individual payments to millions of Americans as soon as this weekend.
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March 11, 2021 2 min read
On Thursday, President Joe Biden signed into law one of his top priorities: The American Rescue Plan Covid-relief bill. The $1.9 trillion package sends direct payments of up to $1,400 to eligible individuals, expands the child tax credit for a year and extends a $300-per-week unemployment insurance boot to September 6. The bill will also put nearly $20 billion into vaccination efforts and $350 billion into state, local and tribal relief, among other allocations.
Democrats passed the bill through the House of Representatives and Senate without a single Republican vote using the budget reconciliation process. The House approved the bill on Wednesday before sending it to the president’s desk. 
Entrepreneur staff writer Justin Chan broke down how this round of stimulus differs from the previous two, including:
The individual base amount ($1,400) is slightly more than the first round ($1,200) and significantly more than the second ($600). 
Households now receive payouts for older dependents and students between the ages of 16 and 23. 
Qualifying parents will now receive the full $1,400 for young children. 
The IRS will check your eligibility for the checks based on your most recent income tax return. 
Mixed-status families will now qualify for stimulus checks. 
White House Press Secretary Jen Psaki said Thursday that Americans can expect to receive their stimulus money by as early as this weekend. To learn more about the stimulus bill and when it might arrive in your bank account, you can read this piece by Kenny Herzog.

GoDaddy Launches Free Webinars to Help You Get Your Business Online

The free webinars are designed to help small business owners learn more about the benefits of creating an online presence for their business.
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March 11, 2021 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Internet domain company GoDaddy announced the launch of free webinars for entrepreneurs and small business owners in Mexico to help them launch and grow their business online.
Entrepreneurs who attend will be able to learn from how to create a website without prior knowledge, to launch an online store with products and services for sale. They will also be able to better understand various topics such as using digital marketing tools to better engage with your customers and the importance of protecting your online presence, and above all, they will learn how to apply it to your business. GoDaddy webinars provide the information entrepreneurs need to grow, build and run their business online, along with personalized attention in real time.
The Godaddy webinars will be:
March 11: Effective Email Marketing Campaigns
March 25: How to build your own online store and start selling your products?
April 8: How to increase traffic to your website
April 15: Content Marketing Strategies for Entrepreneurs
GoDaddy webinars are open to the general public at no cost. Anyone interested in participating in the live sessions only needs to complete a short registration. All webinars are recorded and available on the GoDaddy LATAM YouTube channel.
To register and receive updates on upcoming sessions, please visit: godaddywebinarslatam.com .

Preparation Is the Key to Franchise Resales

March 11, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
As a business owner, selling your business is a normal part of the lifecycle of a franchise. New owners come into a system, operate for a certain period and then sell. There can be many reasons for a resale, including retirement, health, building a new business or other economic factors. What we do know is that all franchisees will eventually sell their business. The key to maximizing the value of a resale is preparation.
The mistake that some franchisees and franchisors make is not planning for an eventual exit from the outset of the relationship. Many owners focus on running their businesses in the moment and do not have a plan for how they eventually want to sell. In the meantime, they have put themselves behind the eight-ball in terms of maximizing the value of the business when it comes time to sell. There are a lot of things owners can do to position their business for a higher resale value.
It is important that a franchisor and a franchisee communicate about this subject early and often. Best practices often suggest that you begin thinking about the sale of your business about three years prior to placing the business on the market. However, I would suggest beginning to think about this from day one. 
One of the prime reasons why successful businesses sell is health-related: The owner is unable to carry on and needs to sell. We never know when this type of thing might happen, so we need to heed the Boy Scout motto and be prepared. Owners should ask the franchisor what they should do to start preparing to sell the business. When it does come time to sell, having a solid plan in place can help sell the business faster, more effectively and at a higher price.
A quality franchisor is going to work with their franchisees to help them understand how to position their business for resale. They will also be motivated to maximize the value of the business and can provide guidance through successful strategies used in the past.
Some franchisors have a formal program in place to assist with franchisee turnover. In some cases, it may start with referral programs within the system to notify existing franchisees of an upcoming resale. That is a common practice, as many franchise resales come from within the system. Franchisees often look to scale their business, so if a franchise becomes available within a certain territory at a reasonable price, it will likely draw interest from other owners in the area.
Related: 2021 Franchise 500 Rankings
From the franchisor’s perspective, selling to a new owner from outside the system can be a positive as well. It is important to bring in new franchisees with fresh energy who are hungry and motivated and can raise the bar for everyone in the system. Although franchisors don’t want excessive turnover year after year, they know injecting fresh blood into the system is critical to how businesses evolve over time. By being proactive and working with franchisees on their exit strategy, they may avoid situations in which owners lose motivation, disengage from the system, and suffer poor performance.
Whether a franchisee sells to someone within or outside the system, it is important to have a plan in place well in advance. Those who sell their business in a quick or reactionary mode compromise their ability to sell for the highest value. Although it is ultimately up to the franchisee to determine the selling price, franchisors and/or third parties can assist by helping determine the business valuation.
One of the most important reasons to have a resale plan is that a franchisee will need to show two to three years of clean financial records. This includes things like tax returns, P&Ls and balance sheets. Since most successful businesses are valued on a multiple of earnings. The financials need to be clear and verifiable with a clear paper trail documenting why the owner has made key business decisions in recent years.
In some cases, the financials of a business may change slightly in the years leading up to a sale. CPAs often set up financial records to minimize an owner’s income and reduce their tax burden. However, when selling the business, showing a maximum amount of income is very important to increase the value of the franchise. Income should be fully recorded. Franchisees should not occasionally put cash in their pockets to avoid taxes. The value of that dollar is much higher than the tax savings.
Franchise owners will need to be able to state how much money the business made, how much money was taken out of the business and where it was taken out. Having clean, verifiable financial statements will give buyers the information they need and the confidence they are purchasing an organized and financially successful business.
In addition to documenting all the necessary financial information, franchise owners should tighten up any loose ends in the operations of the business when looking to sell. They should be aware of any under-performing assets that are negatively impacting profit margins. They need to monitor personnel issues, such as high employee-turnover rates, which may be viewed as red flags by prospective buyers. They should also make sure all the assets are well maintained and any necessary repairs are made. It is important that owners continue to operate the business with full effort and focus and not take their foot off the gas during the final stages before selling the franchise.
From the moment someone buys a franchise, the clock begins ticking to when they will eventually sell. Those who get the highest return on their investment are often the ones who have a resale plan in place many years in advance and work with their franchisor and accounting team to maximize the value of the business.