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83-year-old Russian granny appears in Vogue Italia because 'femininity does not pass with age'

The Tuchkova family never thought that a little family photoshoot would be published by a fashion magazine.
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March 11, 2021 3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Lidia Tuchkova , 83, a resident of the Russian city Chelyabinsk, after overcoming COVID-19, appeared in the online edition of Vogue Italia .
The images were not originally taken for the purpose of appearing in the magazine. The photographer Sasha Samatova did a family photo session on the occasion of International Women’s Day , and from there came the image of the tender and strong grandmother.

“Lidia Tuchkova was crying, worried all the time. I told her that I had everything ahead of her and I convinced her that she could be a model ”, the photographer told RIA Novosti. In addition, he commented that it is his first collaboration with a fashion magazine.
“I decided to send a photo, March 8 was approaching and therefore it was perfect: two daughters, a mother, a grandmother and a granddaughter, all with bright colors and flowers. They looked very cute as well as festive, ”explained Sasha.
Evguenia Tuchkova, Lidia’s granddaughter, explained that her grandmother worked in a library all her life, but that at the end of 2020 she was in poor health due to COVID-19. “ My grandmother had 60% lung damage , we were afraid this would be a one-way trip with no return. But, fortunately, it ended well, the grandmother was cured and we convinced her to participate in a photo session, ”she explained to local media .

“We have been dreaming for a long time of a photoshoot of this style, with the four generations of women in the family,” said Evguenia. The participants were the grandmother Lidia, her daughter, her two granddaughters and a great-granddaughter.

Image: Sasha Samatova
The photos were a success, so much so that they gave Sasha, the photographer, permission to use them, yet they never thought they would end up in such a popular magazine.
“My grandmother was worried throughout the photo shoot: ‘Oh, I’m so old, ‘ but we wanted to show that femininity does not disappear with age, and neither does beauty, ” added the model’s granddaughter.

Image: Sasha Samatova

These Are the Top 10 Crowdfunding Platforms

March 11, 2021 5 min read
This story originally appeared on ValueWalk
Gone are the days when you had to make endless trips to the bank to raise money for your business. In this digital era, it has become much easier to raise funds. If you believe you have a good business idea, all you need to do is register on an online crowdfunding platform. This way of raising funds is both cost-effective and time-saving. However, not all crowdfunding platforms can offer you these benefits. If you are planning to raise money and need help, then detailed below are the top ten crowdfunding platforms.
We have used several parameters to come up with the top ten crowdfunding platforms. These parameters include the platform’s popularity, reviews, charges, ease of use, and more. Following are the top ten crowdfunding platforms:
10. Experiment
Founded in 2012, this New York City-based platform helps to discover, fund, and share scientific research. You can register a project for free on this platform, but once you get all the funds, Experiment charges an 8% platform fee. Its payment processing fee is between 3 to 5%. So far, it has funded almost 1,000 projects.
9. CircleUp
Founded in 2012, this San Francisco-based company assists early-stage consumer brands with capital and resources. Moreover, it offers both equity capital and credit financing. This crowdfunding platform is backed by Canaan Partners, Collaborative Fund, QED Advisors, Union Square Ventures, GV, as well as former leaders of Goldman Sachs, Capital One and Stanford Endowment. The platform determines charges on a case-by-case basis.
8. LendingClub
Founded in 2006, this San Francisco-based company offers up to $40,000 in personal loans and up to $300,000 in business loans. Unlike some other equity crowdfunding, this company doesn’t require things such as business visits or plans and projects. A company interested in getting a loan from LendingClub should be in business for at least one year, annual sales of $50,000, no recent bankruptcies, and ownership of at least 20% of the business.
7. SeedInvest Technology
Founded in 2012, this New York based crowdfunding platform is regarded as the best way for early-stage startups to raise funds. Since its inception, the platform has attracted more than 300,000 investors. It has helped more than 200 startups to raise over $200 million in funds. SeedInvest has a 7.5% placement fee on the amount raised through the platform, as well as a 5% equity fee.
6. GoFundMe
Founded in 2010, this crowdfunding platform helps people raise funds for almost everything from personal healthcare expenses to keeping local businesses alive. It is not an all-or-nothing fundraising site, meaning users keep the funds they raise. GoFundMe collects a 2.9% processing fee and 30 cents for every donation. Some of its successful campaigns include $11.8 million for the Las Vegas Victims Fund and $24.2 million for the Time’s Up Legal Defense Fund.
5. Patreon
Founded in 2013, this crowdfunding site was the idea of YouTube musician Jack Conte. As can be expected, this platform is popular among digital creatives, such as bloggers, YouTubers and podcasters. Unlike other platforms that collect one-off campaign donations, this platform has a subscription model. The users (patrons) need to regularly donate a set amount every month or per creation. It charges a fee of 2.9% and 30 cents from each pledge.
4. Crowdfunder
Founded in 2012, this Los Angeles, California based company is an equity crowdfunding platform that helps to fund high-growth ventures. It has a network of more than 130,000 entrepreneurs and investors. The company claims to have a community of 12,000 individual and institutional investors. So far this crowdfunding platform has funded about 60 deals with an average deal size of $1.8 million. Crowdfunder offers three pricing plans: Free, Starter ($299/month), and Premium ($499/month).
3. Crowd Supply
Founded in 2012, this Portland based platform claims to be the launchpad for “hardware, hackables and high end goods.” It was founded by a team of product engineers from MIT Media Lab. Some of the notable product launches on the platform are Novena laptop by bunnie & xobs, Circuit Stickers by Chibitronics and Purism’s Librem laptop. In terms of pricing, Crowd Supply offers many plans, including a Standard plan with 5% of gross campaign sales.
2. Indiegogo
Founded in 2008, this crowdfunding platform has helped to fund over 800,000 ideas since its inception. The platform gets about 10 million visitors a month and about 19,000 campaigns list on Indiegogo on a monthly basis. Indiegogo allows users to promote their campaign on other platforms, such as Facebook and Google. Its charges are a 5% platform fee and third-party processing fee of 3% to 5%.
1. Kickstarter
Founded in 2009, this crowdfunding platform helps tech and creative entrepreneurs to fund their projects initially. As of January 2021, the company has raised more than $5.6 billion with over 197,425 projects. Those interested in raising money through this platform need to set up their goal along with a time period to complete it. It is an all-or-nothing platform, meaning you need to meet the set goal within the allotted time, or else the money goes back. Kickstarter charges a 5% fee in addition to the processing payment charges.

Taco Bell Brings Back a Fan Favorite for the First Time in Five Years. People Are About to Lose Their Minds.

Last year, the fast food chain eliminated more than a dozen menu items. This time, it’s reintroducing a popular snack.
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March 11, 2021 2 min read
Taco Bell fans, rejoice. The fast food chain is bringing back one of its most popular limited-time offers: the Quesalupa. 
On Wednesday, the company announced that it would add a version of the quesadilla-chalupa combination to its menu. The Quesalupa debuted in 2016, when test kitchen workers stuffed a crispy chalupa shell with melted pepper jack and mozzarella cheeses. They then added ingredients customers would normally find in a Taco Bell item: seasoned beef, crispy lettuce, shredded cheddar cheese, fresh diced tomatoes and reduced fat sour cream.
“Behind the scenes in our Test Kitchen, my team is constantly hard at work ideating on how to enhance the food experience for our guests,” Liz Matthews, Taco Bell’s global chief food Innovation officer, said in a press release. “Our customers raved about the cheese filled Chalupa shell in its first debut, so when the Quesalupa began its return journey back to our nationwide menus, we knew we needed to perfect that cheesy experience — one that will be consistent for every guest and every bite.”
Related: Taco Bell Is Becoming the World’s Most Innovative Franchise
Prior to being available nationwide in 2016, the Quesalupa was first rolled out in 36 locations across Toledo, Ohio. Following a four-year absence, the chain decided to test its return in Knoxville, Tenn., before making it available nationwide this month.
According to Taco Bell, reward members will be the first to have access to the Quesalupa, starting today. A single order of the item will sell for $2.99, while a combo meal, which includes the Quesalupa, a soft drink and two Crunchy Tacos, will cost $6.99.
Last summer, the fast food chain removed more than a dozen items from its list of offerings in an attempt to pare down its menu and make operations more effective. Those items included the Mexican Pizza, Nachos Supreme and the Beefy Fritos Burrito. 

Women entrepreneurs, one of the main assets for economic recovery and social empowerment

Closing the gender labor gap an opportunity to add an additional $ 12 trillion to total global GDP.
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March 11, 2021 5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

The story full of courage of Amelia Earhart can be found in the book “Goodnight stories for rebellious girls: 100 stories of extraordinary women” by Elena Favilli and Francesca Cavallo, she loved to fly and do things that no one had ever done, Amelia became the first person to attempt the first air travel around the world over the equator and has served as an inspiration to many women who follow in his footsteps.
In thousands of entrepreneurial women we can see Amelia’s courage and perseverance reflected, who face with zeal, determination and courage multiple obstacles, not only those derived from the COVID-19 pandemic and one of the largest economic contractions in the world. which, according to figures from the International Labor Organization , has exacerbated the problem of economic equality, affecting more women, who are 19% more likely to lose their jobs, and has further deteriorated industries in where they prevail, such as service, food, retail and entertainment, coupled with the disproportionate increase in unpaid and domestic work.
Women entrepreneurs have shown their resilience and faced the current complex situation, they serve as an excellent source of inspiration for their peers, as Amelia pointed out: “I am aware of the dangers. I want to do it because I want to do it. Women should try to do the same things as men. If we fail, our failure will challenge others ”.
The ventures open an important opportunity for women to direct and be leaders of their company who, in the corporate sphere, face the well-known “glass ceiling” that limits their growth, presence and prevents them from accessing senior management positions.
According to the study “One ambition, two realities” carried out by McKinsey within the private sector, at all hierarchical levels women have lower income and opportunities for promotion, a situation that is accentuated in management and executive committee positions. where only 10% of the positions are held by women, they have a lower salary and the percentage drops to 8% when it comes to general directorates, the situation is so complex that the probability of promotion is 88 to 1.
However, women will play a crucial role in the future of the global economy, boosting gender equality could add 12 trillion dollars to global growth in 2025 and more than a trillion dollars in Latin America according to McKinsey Global Institute ,
One of the central indicators of gender equality is participation in the workforce, a fundamental aspect to achieve social and economic empowerment, providing greater opportunities for autonomy and resources to achieve compliance with the objectives and goals.
At Wayra Hispam, the investment, open innovation and entrepreneurship support arm of Telefónica Movistar, the visibility of women entrepreneurs and the development of startups led by them is promoted through the S cale Up Women initiative. On this occasion, people can register for the Hispano-American edition in this league , to attend next March 11 the trainings that women leaders of startups will give, to promote the role of women in the ecosystem, empower them and learn about issues relevant companies focused on entrepreneurship.
During the conference, Sandra Rubio (CEO and Co-founder of Imix ) will speak about the high impact business mindset , Juliana Villalba Torres (CEO and Co-founder of Rebus Tech ) will provide tips for the pitch presentation , Julieta Beistegui (CMO and Co -founder de Viaedu ) will talk about the role of Marketing and the Business Development team of Wayra Hispam will talk about the factors that condition success between startups and corporations.
The digitization of society has accelerated in the last year, technology is a key tool to achieve gender equality, we are facing an opportunity to create a more just, diverse and equal world. It is time for government institutions, civil society organizations and the private sector to come together to remove as many barriers as women entrepreneurs face and boost their growth.

5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year

March 11, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, but it also shed a very bright light on the huge opportunities available to those willing to go after them. I see five important shifts that businesses would be wise to make regardless of whether they’re well established or brand new. 
1. Know what your customers value most
We’ve got incredible tools available to us to perform deep market research and find out exactly what our customers like, dislike, want and don’t want. We can uncover who they follow online, where they eat, what they read and so much more.
As creepy as that might sound, to market with integrity is to respect our customers and to serve them at the highest level possible. This means creating content and advertising that serves them only what they want and need, and none of what they don’t.
In addition to the amazing tools we can access, good old-fashioned conversations need to take place. Actually calling customers to find out more about them is a strategy that will lead to far happier customers who find themselves cared for and fulfilled.
Related: Digital Marketing in 2021: The Trends That Are Changing Everything
2. Serve the customer before selling to them
Digital entrepreneurs love to just go for the kill. So many just want to make the sale, but they have zero upfront contact with their potential customers. This is a huge mistake, but more than that, it violates basic human behavior. If it sounds like a great idea to simply go for the sale, please go try this out in a club or restaurant with a potential love interest, then bring your slapped face or black eye back here and let’s get a better game plan into you.
Knowing your customer’s pain points, struggles and what they’re trying to overcome — and coupling that with asking about their dreams and desires and what success looks like to them — will equip you to get in front of them with content that demonstrates not only your expertise but also the fact that you care enough to show up for them before ever taking a dollar from them.
I’m all for getting paid. Like you, I’m not running a charity here, but much happiness and fulfillment have come my way by showing up for my clients first, and I know it’s a winning strategy.
3. Drive constant and near-immediate innovation
Curiosity didn’t kill the cat; a lack of implementation did. Being an entrepreneur is all about solving problems, taking chances few others are willing to take, and innovating. The internet moves very fast these days. By the time you think of an idea, 738 other people already have a version live.
Fast, imperfect action is the order of the day when iterating on new ideas. Yes, putting out a new idea that turns out to be poorly received can sting, but the trade-off is that you get very quick feedback, and that feedback can save your most precious resource: time.
Get the thing live, let the people tell you if the idea has legs or not, and make fast course corrections. You’ll make much faster progress, and the people you desire to serve will get served much better and much sooner.
Related: Adapt or Die: How to Thrive Amid Digital-Marketing Chaos
4. Observe ever-increasing privacy rules
Apple is throwing a giant monkey wrench into the digital advertising machine with its new iOS 14 update. This update will affect tracking on ads, which will skew results and decrease the efficiency of the data that advertisers use to make decisions about which ads to scale and which ads to turn off.
It’s far too soon to tell what the long-term fallout of these changes will be, but one thing is certain: privacy is always under scrutiny. We have a long way to go to achieve a happy balance between showing highly targeted and very relevant ads to customers based on their prior behavior and serving ads that are creepy and violate people’s privacy. These changes will require a lot of patience as they roll out and we learn how to best function accordingly.
5. Attract customers to your own site and email lists
Social media marketing is huge and will continue to be huge — and it’s constantly expanding. We have great tools, and even more great tools are emerging all the time. But relying solely on social media platforms to serve our customers is a big mistake, and it has been for years.
Ad and social platforms could be shut down or taken from us at any time — in the blink of an eye and with little to no warning (and absolutely no recourse in many cases). It has become a code red emergency situation to attract customers to our own domain so we can serve them on (mostly) our own terms.
Related: What You Should Know When Mapping Your 2021 Marketing Strategy
This plan leans on the first two points heavily: You have to know what your customers value most, and you need to serve them before selling to them. Nearly every interaction with your business should give the potential customers an opportunity to connect with you on your own website or email list and enable them to go deeper with you as far as further contact or to make purchases.
Social platforms are incredible, but you have to have a strategic and strong lead generation plan in place that goes beyond social media, one that includes understanding your customers and helping them understand, know, like and trust you. An invitation to join you on your own platform should feel natural and like the expected next step.
Followed closely and executed consistently and reliably, these five shifts will increase customer trust and loyalty and allow us to serve our customers and clients at the highest level possible.

Facebook Files Motions to Dismiss State and FTC Antitrust Lawsuits

Facebook files a large motion to dismiss antitrust lawsuits filed by state and local governments. Facebook claims the lawsuits are not credible.
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March 11, 2021 3 min read
This story originally appeared on ValueWalk
Facebook argues that the antitrust lawsuits filed by state and local governments should be dismissed. The social networking giant filed motions to dismiss on Wednesday, saying that the cases “do not credibly claim” that it harmed competition or consumers by its conduct.
Facebook says FTC, state antitrust lawsuits not credible
The Federal Trade Commission and 48 state attorneys general filed antitrust lawsuits against Facebook in December. Now the company has issued a statement saying that they didn’t make any credible claims that it violated antitrust laws, hurting consumers and competition in the process.
A spokesperson said in a statement to Fox Business that people just have to look at their phones to see that “the government’s assertion that Facebook monopolizes ‘personal social networking services’ doesn’t make sense. The person also said the company competes with Snapchat, Twitter, LinkedIn, TikTok, YouTube, iMessage “and countless others” for consumers’ “time and attention every day.”
The spokesperson pointed out that the FTC allowed Facebook to acquire WhatsApp and Instagram years ago and that since those acquisitions, “competition has only gotten more fierce.” They added that consumers have “benefitted enormously from Facebook’s investments in these free apps.” The person also said the government wants to “rewrite history with its unprecedented lawsuit.
Background on the lawsuits
The FTC alleges that the social networking giant engaged in a “systematic strategy” to get rid of its competition. The agency accuses the company of purchasing smaller rivals that are up and coming to eliminate the competition. Facebook acquired Instagram in 2012 and WhatsApp in 2014.
New York Attorney General Letitia James led the antitrust lawsuit filed by the states, which accuses Facebook of using its deep pockets to acquire competing social networks that could challenge its dominance. The lawsuit also alleges that the social networking giant used third-party developers to build its user base and then shut down those that started to threaten its business.
James told Fox Business in a statement that the company is “wrong on the law and wrong on our complaint.” She added that they are “confident” in their case, which is why nearly every state joined the case to “end Facebook’s illegal conduct.” She also said they would “continue to stand up for the millions of consumers and many small businesses that have been harmed by Facebook’s unlawful behavior.”
Facebook is part of the Entrepreneur Index, which tracks 60 of the largest publicly traded companies managed by their founders or their families. CEO Mark Zuckerberg has been at the helm since he founded the social networking giant, overseeing its many acquisitions and tremendous growth.

3 Tips for Creatives Looking to Break Into the NFT Industry

March 11, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Disclaimer: The writer is personal friends of JN Silva and ThankYouX and used this relationship to source insights for this article. This article is educational and does not represent financial advice. Please consult your financial advisor before investing in any digital assets.
The latest trend in blockchain is the rise of Non-fungible tokens (NFTs), which are cryptographic tokens that represent digital ownership of unique items such as art, music, gaming skins and more. In the past 30 days, more than $100 million worth of NFTs have been sold, with notable celebrities such as Grimes, Steve Aoiki and 3LAU raking in millions of dollars in sales. Since last year, the industry has grown in excess of 300%, sparking a frenzy between creatives, collectors and speculators looking to share their talent and showcase their collections. 

Image credit: JN Silva and ThankYouX
While celebrity launches are making headlines (see: Kings of Leon’s recent, innovative release), the industry was born from a niche sector of creators with an appreciation for emerging technology. In this case, blockchain technology provides an immutable and scaleable way of selling and authenticating art for fans around the world. Still, while anyone can create and sell an NFT, it’s important to first understand the industry landscape, as well as which avenues provide the best opportunities for emerging artists to connect with new fans. 
To learn more, I spoke with award-winning photographer JN Silva (whose client roster include Sony, Nike and Spotify) and fine artist ThankYouX (whose art has been collected by Elon Musk, Zedd and Paul McCartney, to name a few). Together, the duo formed a collaboration and successfully launched their first NFT drop titled “Thank You New York” on the popular NFT platform NiftyGateway. This campaign marked the first collaboration between a photographer and fine artist, proving the versatility of NFTs when it comes to executing a creative vision. 
After a successful first campaign, JN Silva and ThankYouX just released second NFT drop on NiftyGateway earlier today. Their goals as early pioneers of the industry are to help educate new entrants and inclusion for all artists around the world. Here are three of their foremost tips.
Related: What Is an NFT? Inside The Next Billion-Dollar Crypto Sensation.
1. Leverage the NFT community 
When starting out, there is no better place to go than directly to the NFT artist community. Between dozens of daily Clubhouse chats (often hosted by Silva and ThankYouX) to a vibrant Twitter community, aspiring NFT artists can connect and get advice with artists that are already semi-established in the industry. 
Silva explains, “Given the industry is so nascent, the educational journey is often fragmented. It’s much easier to jump in and start following artists you enjoy and watching how the community engages with each other. The best part is the community is relatively small so everyone is typically willing to help each other out. If you need something, you can simply DM an artist and you are more than likely going to find an inbox full of helpful advice.”
ThankYouX adds, “JN and I actually met through an introduction by a mutual friend. The ethos of the early NFT community is very much built on relationships and helping each other. We are all crossing into a new realm of entrepreneurial and artistic possibilities and that can oftentimes be intimidating. My advice is to engage the community.”  
2. Stay authentic with what you have to offer
As with any booming market, temptations could arise to launch an NFT that mirrors the latest hype narrative. One thing to remember is that on the creator side, the industry is bringing out some of the most talented discovered and undiscovered artists around the world. As the industry grows, it will inevitably become more competitive. 
ThankYouX explains, “My best piece of advice is don’t get discouraged if you do not hear back from a certain NFT launchpad. Chances are, it was not reflective of your art, but rather reflective of the mad scramble most companies and artists are experiencing during this period of hyper-growth. There are democratized platforms that will allow you to list art instantly and more competitive ones that help with the promotion of the drop. Each offers different pros and cons.” 
Silva says, “ThankYouX and I were successful in our first drop because we were authentic in both our artistic strengths and our shared vision. While I encourage pushing boundaries to any new NFT artist, it is important to stay authentic to yourself and your desired message.”
3. Market yourself
Many of the most prominent NFT artists, such as Beeple, are constantly engaging with their fans on Twitter and other social media platforms. When making a personal connection, it becomes easier to sell art as part of that purchasing process is not only appreciating a work of art, but also appreciating the artist behind the work. If you are just starting out, take time to market yourself, even if that means keeping your connections up to date with your journey. 
Related: Jack Dorsey Is Selling His First-Ever Tweet as an NFT
ThankYouX says, “Things like word of mouth and social momentum can really help jumpstart an artist’s career in the NFT market. The beauty of the market is that anyone can purchase a work of art. This means your supporters can be friends, family, part of the NFT community or even part of the greater crypto community. Think about your narrative, story, and how you want to portray yourself, even if you are semi-anonymous.”
Silva adds, “Many artists in the space are introverts and not natural marketers. That is completely fine. There are ways to market yourself that do not require too much personal exposure. Look to make genuine connections with a handful of people that can end up marketing for you by sharing your message. The community is very supportive. The first step is making your presence known and making a consistent effort to grow.” 
So, what are you waiting for?

Bitcoin Critic Slams 'Brainwashed' Son for Turning Entire Portfolio Into Bitcoin, Threatens to 'Disinherit' Him

Upon learning that his son had switched to the cryptocurrency, stock broker Peter Schiff took to social media to denounce him.
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March 11, 2021 3 min read
Noted Bitcoin critic Peter Schiff didn’t mince his words on Wednesday after learning that his son had turned his entire portfolio into the cryptocurrency.
Schiff, the candid CEO and president of investment company Euro Pacific Capital, jumped on Twitter to criticize his son Spencer, who he said was “brainwashed.”
“My son @SpencerKSchiff went all in on #Bitcoin on the last drop below $50k,” the elder Schiff wrote. “100% of his portfolio is now in Bitcoin. He sold the last of his #silver stocks to raise the cash. If my own son is this brainwashed imagine how vulnerable most kids are. He’s HODLing to infinity or bust.”

My son @SpencerKSchiff went all in on #Bitcoin on the last drop below $50k. 100% of his portfolio is now in Bitcoin. He sold the last of his #silver stocks to raise the cash. If my own son is this brainwashed imagine how vulnerable most kids are. He’s HODLing to infinity or bust.
— Peter Schiff (@PeterSchiff) March 10, 2021
HODL is a misspelling of “hold” that became popular in 2013, after a user in an online forum wrote an incoherent rant about holding his Bitcoin amid a history of poor trading. In referencing the now popular term, the elder Schiff, whose tweet has been reshared nearly 2,000 times as of this writing, took jabs at his son for making a seemingly bad decision.
Some users, however, took issue with Schiff’s post and instead argued that Spencer had made the right call. 
Related: Why Small Businesses Should Consider Bitcoin
“At least someone in your family is growing their wealth this year,” entrepreneur and podcast host Anthony Pompliano replied. 
“Your son seems to understand Money better than you buddy,” another person wrote. “Means of exchange is what we decide it is, and we decide that bitcoin is better than and the falling fiat [currencies], as it cant be manipulated, printed out of thin air nor counterfeited.”
When one Twitter user told Schiff that his son would become wealthier than him, the CEO responded in kind.  “I need to disinherit him,” he said of Spencer. “Otherwise he will squander my hard earned wealth on more #Bitcoin.” 
Schiff, a noted investor in gold, has long dismissed Bitcoin as an investable currency. After Bitcoin hit $50,000 earlier this year, he suggested on Twitter that a “permanent move down to zero is inevitable.” In an interview on Fox Business’ Making Money with Charles Payne, he also claimed that, “Bitcoin is the latest iteration of fool’s gold and anybody buying it is ultimately a fool.”
“It’s never going to be money,” he asserted on the show. “It doesn’t fit the very definition of money. Money needs to be a commodity. It needs to have actual value unto itself, not just the uses and means of exchange.”
Last fall, Schiff admitted that he had wrongly predicted that Bitcoin would collapse after the digital currency rose to a yearly high of over $12,000 in August. As of this writing, one Bitcoin is now trading for $56,545.60.