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Why Shopify (NYSE:SHOP) Stock Belongs on Your Shopping List

One of the biggest pandemic winners last year was Shopify (NYSE:SHOP), a company that offers a software platform for retailers that helps them set up their stores online.

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April
29, 2021

5 min read

This story originally appeared on MarketBeat

One of the biggest pandemic winners last year was Shopify (NYSE:SHOP), a company that offers a software platform for retailers that helps them set up their stores online. The stock rallied over 179% in 2020 thanks to broad shifts in the retail landscape and unprecedented demand for e-commerce. Many investors were wondering whether or not Shopify’s huge 2020 was simply the result of short-term tailwinds, but the company is still maintaining its strong momentum after its recent blowout Q1 earnings report. While Shopify is certainly not a cheap stock, there are plenty of great reasons to consider adding shares. Risk tolerant investors that are looking for the cream of the crop in e-commerce stocks should be very interested in Shopify at this time. Here are a few reasons why Shopify belongs on your shopping list. Revolutionizing the E-commerce Ecosystem Let’s say you are a business owner that wants to list your products for sale online. If you aren’t an expert in web design, building out an online store on your own is going to be costly and time-consuming. Alternatively, you can consider selling your products on Amazon, which is a ready-made platform with millions of potential customers. The problem with that option is you will be competing against tons of other sellers and will have a hard time creating a unique or strong brand that stands out. On the other hand, you can use the leading e-commerce platform Shopify to start your online store without any technical experience whatsoever and use its powerful e-commerce tools to create a brand that matches your business. That’s the beauty of Shopify. It’s revolutionizing the e-commerce ecosystem and allowing businesses to build their online stores in an affordable and easy-to-use way. The company offers a free trial period that allows small and medium-sized businesses to see why it’s the best e-commerce platform on the market, then generates revenue from recurring subscription fees and add-ons. The platform can easily handle large inventory and even allows businesses to sell their products through social media sales channels like Pinterest and Facebook. Shopify also provides a point of sale system so businesses can sell their products both online and in person. The bottom line here is that Shopify makes running a business simple and is a major disruptor in the e-commerce market, which is why it’s a stock that is worth buying. Blowout Q1 Numbers Shopify stock hasn’t kept up its torrid pace from last year, but that might be changing given the company’s blowout Q1 2021 earnings numbers. Fears that the company’s momentum would slow down in 2021 have been assuaged, as Shopify is still benefitting from digital commerce tailwinds. The company reported total Q1 revenue of $988.6 million, up 110% year-over-year and beating the consensus analyst estimate of $866 million. Investors should also note that more merchants are joining Shopify’s platform, which is evident in the subscription solutions revenue number of $320.7 million, up 71% year-over-year. As we dive deeper into the company’s huge quarter, there are plenty of additional standout numbers that exceeded expectations. Perhaps the most impressive takeaway is the fact that Gross Merchandise Volume came in at $37.3 billion, up 114% year-over-year and an even larger GMV number than last quarter, which included sales from the holiday season. GMV is a very important metric for e-commerce businesses because it refers to the volume of goods sold on a company’s platform and is often used to determine the health of a company in this space. Enabling Entrepreneurship When it comes to having conviction in a long-term investment, it’s a lot easier if you are on board with a company’s mission and how it is impacting the lives of its customers. That’s another reason to stick with Shopify because it’s a company that is helping entrepreneurs succeed with the help of its platform. Small and medium-sized businesses are the backbone of the economy, and the fact that Shopify provides business owners with things like payment processing, shipping, financing, and an easy way to create their online stores at an affordable price could end up inspiring new generations of business owners to pursue their dreams. As of now, Shopify powers over 1.7 million businesses in over 175 different countries. The company is likely just getting started in terms of growth, and Shopify estimates that its total addressable market for small businesses is $153 billion. While this company trades at a lofty valuation, there are more than enough reasons to support adding shares at this time. Keep in mind that the stock is still down over 12% from its February highs even after the Q1 post-earnings move, which means there’s plenty of room for the stock to rally at this time.Featured Article: How liquidity affects the bid-ask spread

How Women In VR Are Changing The Technology World

There’s no longer any doubt that virtual reality (VR) is poised to revolutionize the world. Though the technology got off to a rocky start last decade, experiences have improved and prices lowered to the point that the technology has turned from a novelty into a potentially transformational tool. Even so, as of last year only about 1 in 5 Americans had ever even tried on a VR headset — meaning that there are significant opportunities for growth in the space.Whether it’s for a “traditional” purpose like gaming, something a bit more adventurous such as digital travel, or a cutting edge experience like VR college classes, the opportunities for innovation are growing by the day. And, despite tech’s notorious reputation as a primarily male industry, it’s women that are leading the charge this time around. Here’s how they’re managing to do it:  

The “Godmother” of Virtual Reality
No discussion about how women are changing VR can take place without a mention of Nonny de la Peña, founder and CEO of virtual, augmented, and mixed reality company Emblematic. Appropriately dubbed the “Godmother of VR,” de la Peña was one of the first people to recognize just how compelling virtual reality experiences could be — and just how widespread their appeal might one day become. 

By working on experiences ranging from a showcase of climate change’s impact on the landscape of Greenland to a harrowing look into the realities of the prison at Guantanamo Bay, de la Peña and Emblematic laid the groundwork for later VR innovators hoping to compel people in the same way that they did. The ultimate power of VR will always rest in its uncanny ability to recreate genuine experiences, and all future entrepreneurs, artists, and visionaries looking to use the medium to that extent will have no choice but to take inspiration from their “godmother.”

Solving Old Problems in New Ways
The buzzwords around VR can make it sound like a slick, futuristic technology for slick, futuristic people, but the fact of the matter is that it’s ultimately a tool — a tool with the remarkable ability to transport people to new and exciting places. It was that realization that led Sarah Hill to create Healium, a company dedicated to helping people improve their focus, sleep, and human performance through virtual and augmented reality. 

Hill, who herself has suffered from debilitating anxiety attacks, saw that popular neurofeedback treatments for anxiety could be recreated and even made more accessible through virtual reality headsets. Healium’s capabilities are wide-ranging, encompassing everything from taking elderly veterans on VR tours of war memorials to helping athletes improve their performance by learning to self-regulate their brain patterns. The goal here was never to reinvent the wheel: it’s to allow people an easier way to engage with treatments they may not have had access to otherwise.
Uncharted Frontiers for Empathy
“Walking a mile in someone else’s shoes” was always a figure of speech — until VR made it more possible than ever. The opportunity to don a headset and enter into a completely new experience is one full of promise, and women leaders are finding out just how far it can go. 
Morgan Mercer had always believed that others might have greater empathy for her experiences in the workplace as a biracial woman if they could just see what she has seen; VR gave her the opportunity to make that happen. It was for this reason that Mercer founded Vantage Point, a company offering workplace diversity and equity training through the medium of VR. Vantage Point puts employees straight into situations where they’re forced to confront their own prejudices and beliefs — what other format allows for such poignant training opportunities?
The belief that empathy could effect positive change was also the driving force behind Carrie Shaw, the founder of Embodied Labs. Through her experiences watching her mother suffer from Alzheimer’s disease, Shaw knew firsthand the difficulties of caring for someone undergoing something you seemingly can’t understand. Embodied Labs’s VR experiences allow caregivers to step into the shoes of patients suffering from hearing loss, macular degeneration, or other chronic conditions that can have an outsize impact on behavior and wellbeing.
It’s easier to provide top-quality care to someone when you can recall back to exactly how you felt when you were simulating their experience; in that sense, VR can serve as a reference for caregivers, something to use in order to better understand a patient. The same principle is true for on-the-job equity training through VR: if there’s a visceral situation to which you can call back, you’ll feel much better equipped to navigate a 21st century office effectively.
Make no mistake: every industry is currently being led and overhauled through the efforts of women leaders. Their impact on VR, though, goes all the way from the origins to the present. As the technology continues to evolve, it will be innovators like these who help make it happen.

Meet Kojo Marfo: Entrepreneur Who Launched Store In London’s Carnaby Street To Showcase Black Businesses

The last year has seen several industries acknowledge the inequality in opportunities afforded to the black community. Whilst much has been said and done online during the COVID pandemic, to ensure these changes are long-lasting we need to see the same action taken in industries that were shut down in 2020. One of these industries is offline retail. A major reason black-owned businesses struggle to grow is due to lack of exposure on major high streets who have historically preferred to allocate prime real estate to brands they felt were more likely to turn larger profits. One entrepreneur who is working on rectifying this issue by launching a store in London’s famous Carnaby Street and has been an advocate for the black community long before the Black Lives Matter movement is Kojo Marfo, founder of My Runway Group.

Early Beginnings
Marfo was raised in Ghana but moved to the U.K. for college in his late teens. Being an immigrant who wasn’t from a well-off family meant he had to work several jobs to cover his expenses. He later won a place at Coventry University to study Aerospace Engineering with the dream of one day becoming a pilot. However, after spending some time with other people on his course, many of whom were older than him, he decided that he would not pursue becoming a pilot at that stage in his life but make it something he does further down the line. However, something he had been doing alongside his part-time job to make ends meet was organizing a variety of events at university ranging from club nights to fashion shows. 
Whilst putting on these events was something Marfo did to make money he quickly realized that he took immense joy from seeing so many grassroots creatives get their first experience to showcase their talent at the fashion shows or art exhibitions he would put on. In his second year at university, he organized a show which would be a combination of fashion, music, and art called the My Runway Show. He anticipated only university students attending the show but in the end, it drew in attendance from people all over Coventry. Additionally, many of the creatives that performed at the show started to get paid work off the back of it. Marfo realized that there was potential to do a show which did not just focus on university students but extended to Coventry and the surrounding areas. He engaged the local council and was able to secure a large theatre. 

The event that they put on would showcase up-and-coming creative talent from the local area with many volunteers and performers helping in the organization. In the end, it provided an experience for over 100 people from creative industries and also marked the first time Marfo started to believe he had a potential business that he could run long after he finished university. In light of this on completing his studies and moving back to London, he launched My Runway Group.

MyRunWay Group Pop Up

Courtesy of Emmanuel Tomisin

My Runway Group
Whilst setting up My Runway Group Marfo decided the key thing he wanted to focus on was a continuation of the work he had started at university highlighting underrepresented people, typically from the creative communities and their work. With this in mind the first events My Runway Group put on were live shows and pop-ups to showcase talent as well as masterclasses on things such as ‘employability in the creative industry’ and ‘how to look at your creative career as a business’. These events would go on to have significant success and attract the attention of several renowned institutions such as the British Film Institute and the British Phonographic Industry group. As Marfo solidified many of these partnerships he began to realize that connecting grassroots talent with large organizations was a skill he had. The group began consulting for many of these large organizations putting on events and helping them with their branding and outreach adding another arm to his business.
Black In Carnaby
One company Marfo was able to develop a relationship with was real estate company The Shaftesbury Group after working with them on many events. During the Black Lives Matter movement in 2020, he had conversations with the company about organizing an event. Wanting to do something bigger than just another pop up the idea of ‘Black In Carnaby’ came up where they would launch a store in London’s famous Carnaby Street that would sell goods from black-owned businesses. Once terms were agreed they did a callout asking if businesses would be interested and in October 2020 whilst shops in the U.K. were partially open they were able to stock 112 different brands rising to 165 in December with over 98% of brands selling products in their stores before having to shut their doors as the U.K. entered its third lockdown in January 2021. 

With lockdowns coming to an end in the U.K. ‘Black In Carnaby’ has recently relaunched. The business model, as it stands, is that brands can apply to take part by contacting My Runway Group to secure a slot. The large majority of revenue goes back to the company whilst the store is run by My Runway Group. Companies are also able to take over up to an entire floor in the store to showcase brands and do exhibitions. My Runway Group also assists the stores that decide to showcase with marketing and have some exciting announcements in the coming months for their partners. The ‘Black In Carnaby’ store is a chapter in Marfo’s journey that has been many years in the making since being a teenage immigrant working many jobs to make ends meet but he has “much bigger plans in coming years for more events and experiences to showcase people who aren’t always seen”
You can find further information on the ‘Black In Carnaby’ store here and if you’d like to visit the store is located at 56B Carnaby Street, London, W1F 9QF
This article is part of a series featuring underrepresented people making a difference. To submit ideas for features or keep up to date with new releases you can find me on Twitter – @TommyPF91

How To Help Your Kids Develop An Entrepreneurial Mind

Reading Time: 4 minsEvery parent hopes they have a genius on their hands, let’s be honest! But what if you could encourage your child’s brilliant mind to get them started early in life with an entrepreneurial attitude? That’s exactly what the folks at www.teiyu.co.uk offer. Teiyu use a storytelling approach to build an entrepreneurial mindset in children…and you can find out more below.
Because they believe, as we do, that it’s possible to help nourish kids in developing an overall leadership attitude and skillset.

Teach Them About Money Early On
Encourage A Leadership Attitude
Inspire Creative Thinking
Help Them Develop Excellence 
More Ways Kids Can Make Money

Teach Children About Money Early On

At school, we hardly get any financial education at all. Sure, we’re taught maths – but there’s no real insight into how percentages (interest rates) and sums (budgeting) really impact our lives outside of the classroom.
Teaching your children about money early in their development doesn’t mean giving them lectures, either! You could start by demonstrating the importance of saving, by giving pocket money each week. For older children, what about showing them how bills work – raise their pocket money allowance, but take some back to pay ‘bills’ (you can sneak it into a savings account for them, if you like!).
Another way to encourage children to think about money is to include them in financial activities. When you go grocery shopping, for example, take a calculator. Tell them your total budget and ask them to monitor whether you’re sticking to it. Or, if you go to a restaurant, give them a budget to spend on their meal and see what they can get with it from the menu.
When they understand how money makes the world go round, it’s much easier to encourage them to consider how they want to make their own money. You can, for example, exchange a few pounds for chores they complete around the house. For older children, encourage them to take on a part-time job – that could be making and selling crafts, taking on a paper round (they still exist!), or helping older neighbours with their shopping or gardening.

Encourage a Leadership Attitude
When your child understands how money works, it’s a good time to start encouraging their entrepreneurial mindset. This starts with a leadership attitude!
Teiyu is a great resource for children who want to get ahead. It’s a storytelling strategy about a lizard called Teiyu, who helps children solve problems in the land of Teguria. It’s a positive, encouraging experience that helps children embrace problem-solving strategies on their own.
Other ways to encourage a leadership attitude is to volunteer with community groups, or attend other groups such as Scouts or an after-school sports team. This helps develop important skills like communication, teamwork, and delegation – as well as helping your child identify their own strengths along the way.

Inspire Creative Thinking

Another key attribute to help your kid make millions in the future is to encourage creativity. Abstract problem-solving is a perfect way to help your child identify unique ways to reach a solution. You can do this through techniques such as the Teiyu stories, as well as showing them real-world problems that need a solution.
For example, let’s say you have an arts and crafts afternoon ahead of you. Let your children build a castle from a shoebox and cardboard – but tell them it has to do certain things! Does the drawbridge go up and down? Is there a secret entrance? Things like this will help your child take instruction but think creatively to reach the solution.
Creative thinking when it comes to money is another step towards an entrepreneurial mindset. For older children, you could ask what they want to buy with their pocket money. You can work out with them how long it will take to save up for it – and get them to find ways they could make more money to save faster. This might be, for example, selling some of their old clothes and toys that they’ve grown out of at a car boot sale. When they see how much faster they can get the thing they want to buy, if they make money as well as save it, you’re encouraging creative thoughts around money from a young age.

Help Your Child Develop Excellence
Being brilliant at something is the most notable attribute of all entrepreneurs. For some, it might be technological savvy. For others, they could be great with social skills. Help your child find their passion – and the skills they’re great at – and nurture them.
This will help them to develop excellence in these habits, skills, or hobbies over time. As they become confident in these areas, it’s easier for them to identify their strengths and how they might be able to use them to make money through an entrepreneurial mindset. One great example of this is the 12-year-old investor we spoke to on the MoneyMagpie podcast! He realised very quickly that understanding the stock market was a great skill, and he nurtured it, and is already a leading example to other children about how to invest wealth!

Special offer
Right now, MoneyMagpie readers are able to get an exclusive 50% off the Happy Pack. All you have to do is use the discount code HOPE50 at the checkout.

More Ways Kids Can Make Money
There are lots of ways to include your children from an early age when it comes to understanding (and making) money. Here are a few more ideas:

What does pulling mean for startups?

This represents the evidence that your product or service has started its adoption rate in a large market.

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April
29, 2021

3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

The startups are considered unique for their ability to scale like no other type of company and for example, it must be considered that those categorized as “unicorn” only took an average of 6 years to achieve a valuation of one billion dollars. They are companies that took advantage of technology to be able to promote themselves and transcend by modifying the industries in which they are developed. Examples of them can be: Didi founded in 2012 whose value exceeds 64,000 million dollars, the most valuable unicorn company in 2021, Byte Dance ( TikTok subsidiary) and created in 2012 has a value of 140,000 million dollars or the clothing brand China Shein , created in 2008, which has a value of 15,000 million dollars or Airbnb , created in 2008 and whose value is 47.300 million dollars. These companies, like many others, went through a traction process as their main objective until they consolidated their growth. Traction means pushing forward , in the world of startups pulling means progress, it represents the evidence that your product or service has started that rate of adoption in a large market, that you have validated your business model and that you start with sustainable growth . Situation that is attractive for investors when raising capital, since this shows that your idea is no longer mere paper, but that it has a real chance of success in the market. If you are a startup, you have to drive as a mandate, so at G2 Consultores, a firm specialized in startups, we let you know what it means for your company to drive: Growth: in the maturation process you have three options, you grow, you go back or you remain static. If you find yourself in the last two you will surely be overtaken by someone else, if you pull it means that you are growing and therefore your company is progressing. Proof of concept: validation that there is a real demand for your product or service and that there is real business. A royal road to income and profit – These two are not only vital to the company but attractive when it comes to raising capital. Get Financing – One of the most important metrics for measuring company value, from seed capital to the latest rounds of funding, investors want to see consistent traction. Some of the most common methods and metrics to drive and record traction are profitability, revenue, traffic generated, number of registered users, active users, or customers achieved to give a few examples. Creating traction in your company requires a lot of focus, you need to implement strategies such as a commercial or marketing strategy to feed the steps in your sales funnel.

Apple Forced to Include iPhone Chargers After Not Demonstrating 'Environmental Benefits'

Brazilian consumers’ iPhones will come with a charger included.

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December
5, 2020

3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Apple has removed the charger and headphones from the box of all iPhones on sale since the launch of the iPhone 12. This is due to part of its efforts to reduce impact and promote environmental stewardship.The controversy over iPhones without a charger or headphones has been on the rise, as authorities in Brazil have demanded that the Cupertino-based company include a charger with the new mobile devices that are planned to be sold in the country, something they have not done. since the launch of the iPhone 12.All of the above, after the Procon-SP Foundation , which is dedicated to consumer protection in Sao Paulo, Brazil, has asked Apple for valid proof not to include the charger in the box of the new smartphones. is negative for users. In the same way, it asks you to verify the real and specific advantages that not including this charger of iPhones represents for the environment and how this action affects in a ‘positive’ way. Apple has responded to these requests, however, it has not given ´valid´ arguments for this agency that defends consumers.According to a statement released on the Procon-SP page, Apple is asked to verify the benefits of selling its phones without a charger.Among the arguments of the company, there is nothing new other than the aforementioned on the day of its presentation, where the advantage of helping the environment by reducing carbon emissions is exposed.Find out more: Apple Introduces iPhone 12 Pro Max; It will cost more than 23,000 pesos, but it comes without a charger or AirPods´The charger is essential for the use of the mobile device´The Procon-SP Foundation says that the charger is essential to be able to use the phone, they also mention that Apple has not shown that old chargers meet the same charging experience as a new one would offer. Nor has it been proven that the use of third-party chargers is not used as a way to evade the warranty by the company.In addition, due to being a significant and important change in the way said product is marketed, since this device is usually sold with the charger, this modification should have been reported – which never happened – mentioned in its analysis by Procon-SP.The decision is being evaluated by the authorities. The foundation ends by noting that Apple’s conduct will be reviewed by the supervisory board. In the same way that consumers should receive a charger from the company.To learn more: iPhone 12 will not include a charger or EarPods: Report