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Grow Your Instagram Following and Brand Recognition with This All-in-One Tool

It doesn’t take much to scale your Instagram strategy.

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May
2, 2021

2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Instagram is one of the best tools for small businesses to grow their brand recognition and build a loyal following. But managing a social media marketing strategy takes time, energy, and often, money your business may not be able to afford. Fortunately, technology can help.Brello is an all-in-one master tool for managing Instagram marketing from your phone. With Brello, it’s easy to scale your Instagram, whether it’s for personal or professional branding purposes.[embedded content]This suite includes a growing list of tools that make it easy to manage your ‘Insta’ on the go. Currently, Brello includes a Story Creator, Post Maker, Grid Post Maker, Animated Story Maker, Analytics, Hashtag Generator, Repost Tool, Post Saver Tool, Photo Blend Tool, Bio Ideas Tool, Caption Spacer, Highlights Icon Maker, plus more tools that are added regularly. With hundreds of unique, handpicked, customizable templates for posts, stories, and more, you can quickly put together an Instagram post and use AI hashtags to correctly classify your photos for the best exposure.With tools like the Caption Spacer, and AI hashtag generators, you’ll ensure your captions always look great and you’re reaching the biggest (and best) audience possible. Plus, Brello provides detailed account metrics like follower counts, top posts, comments, likes, and more so you can keep track of what’s going on with your strategy — all from the palm of your hand.Start scaling your Instagram strategy without investing a ton of time and money. Normally, a lifetime subscription to Brello is $600 but you can sign up today for just $49.99 through this offer.Prices subject to change.

Securely Store Your BTC, ETH, and More with This Hardware Crypto Wallet

With biometric authentication and top-notch security, D’CENT keeps your crypto safe.

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Not Your Inbox

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May
2, 2021

2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Cryptocurrency (especially BTC) has completely changed the investing world. Digital currencies may exist in a wildly volatile market, but that volatility has offered many ordinary people the opportunity of a lifetime to earn significant gains on their investments. (Just ask Dogecoin investors.) Crypto has become more mainstream, which also has made it more vulnerable to crime.If you’re investing in crypto, you need a hardware wallet that will protect your coins and ensure you always have ready access to them. Look no further than the D’CENT Biometric Crypto Hardware Wallet.[embedded content]D’CENT is one of the most advanced crypto hardware wallets on the market. It ushers in a new generation of convenient cold storage with biometric authentication for enhanced security. With your fingerprint, you can have instant, exclusive access to your crypto whenever you need it. D’CENT is built with Multi-IC architecture that provides the strongest protection for your privacy and supports private key generation from your device without having to connect to additional software. The large OLED display clearly shows transaction details on a single screen so you can process payments and deposits with ease.D’CENT’s proprietary secure OS allows high flexibility to add new coins and features to satisfy market requirements while the large battery capacity ensures you can use it for an extended period of time without charging. It’s all about convenience and security, which is why D’CENT has earned 4.4 stars on Amazon.Normally $119, you can get the D’CENT Biometric Crypto Hardware Wallet for $105 when you use promo code WALLET14 at checkout.Prices subject to change.

Producer Of Organic Pasture Raised Eggs Becomes a B Corp (but Doesn’t Stop There)

The scale of production for the humble little egg is much more massive than most people realize. There are 394 million laying hens in the US flock as of March 22, and they produce more than 8.6 billion eggs each month. And yet, only about 15% of these are organic.

Why is organic important? The organic label covers what the hens eat (organic, pesticide-free, non GMO feed) and where they live (in pastures with no toxic chemicals or pesticides). In addition to being healthier to eat, organic practices help ensure that the earth is healthier for generations to come because there are no pesticides to run off into the groundwater during rains or herbicides to contaminate other nearby fields.
However, it’s worth noting that organic is only one piece of the puzzle. The label, unfortunately, doesn’t guarantee that chickens have space to roam. Recently I talked to Matthew Sherman, the Chief Marketing Officer at Handsome Brook Farms, and he explained that the organic standard only requires hens be cage free, not that they have lots of outdoor space. He emphasized that in raising hens, it’s important to combine organic with “pasture-raised” and as a result how the farm uses its land comes into play.

For more on why regenerative farming is essential to the future of sustainable agriculture, and the company’s recent B Corp certification, please see below for edited excerpts of my email discussion with Sherman and Kristen Wharton, Vice President of Corporate Responsibility at Handsome Brook Farms.

Christopher Marquis: Can you talk a bit about your specific B Corp certification process? What did you learn? Did you change anything in your operations as a result?
Kristen Wharton: As a young company, we did a lot of things that were part of the B Corp certification process… but we documented and formalized much less of it.  For example, we have always donated eggs, but the process was haphazard by anyone who wanted to donate to whomever — there were no guidelines. Now we have a Philanthropic & Community Investment Policy & Procedure that has guidelines regarding to whom we donate & when we have charitable initiatives, plus our COO is now tracking the in-kind donations with a real dollar amount so we can see annually how much we donated. Best of all, we are much more focused on our giving so that it makes an impact.

 The same holds true for things like hiring interns, onboarding and off-boarding procedures, DEI initiatives, employee wellness, etc. B-Corp pushed us to formalize and codify processes that were often there, but not written and fully evaluated.
 On a more operational note, while we have always held the environment to be a part of our decision-making, now we have documented what is most important and created firm goals and processes to get there, which I’ll get into more below! 
Marquis: You say that B Corp status is just the beginning — and that looking at it as an end goal could actually be dangerous for the future of our country’s sustainability.  Can you say more about what you mean by this?

Matthew Sherman, Chief Marketing Officer, Handsome Brook Farms

Handsome Brook Farms

Matthew Sherman: Definitely. B Corp is an incredible certification, and we’re incredibly proud to be in the midst of other companies doing good work — whether that’s for their employees, their communities or the environment. That said, we don’t believe that reaching this goal allows us to stop and remain complacent. In fact, even B-Corp operates on a sliding scale in how it judges companies, and we have room to improve. But that is not always what the consumer sees. That is why, if we’re going to continue to improve the lives of those around us, we need to evolve our policies and set new, aggressive goals so that we continue to move forward beyond B-Corp. 
 This is especially true when it comes to sustainability — which is something that can always be improved. That’s why, along with this B Corp certification, we’re announcing a comprehensive series of next-step sustainability initiatives focused on Regenerative Farms (e.g. regen ag practices on all partner farms), Responsible Operations (e.g. 100% sustainable packaging), and Thriving Communities (e.g. reduce GHG emissions) to achieve by 2027. Additionally, and perhaps most crucially, we’re launching a Pasture Improvement Cost Share Program – created to incentivize/aid our small, family-owned and operated partner farms to implement sustainable systems that actually work for their specific needs and thrive for generations to come (rather than a cookie cutter, one size fits all approach that fails to prioritize what’s best for the farmer, and ultimately, the planet).
Marquis: Why is this certification important specifically for agriculture (+ eggs specifically)?
Sherman: When it comes to dangers facing our planet, climate change is right there at the top. Clearly, agriculture — if not handled sustainably — can be an enormous contributor to climate change. This is why B Corp certification is particularly important for agricultural companies and specifically those working with animals of any kind. Part of this B Corp certification is a commitment to more rigorously defined sustainability practices, something that is lacking in this space on a broader scale. If more major companies got on board with these commitments, we could start to see some real shifts. 
Marquis: Can you discuss your commitment to regenerative practices? How does this play out in your operations both daily and over the long term?
Wharton: While our handsome hens are far (read leaps and bounds) gentler on the earth than high impact factory farming and using conventional chemicals, they can also be mildly destructive if not watched closely (thankfully, on our farms, they are)! An example: While not exclusively grass-eaters, hens love to pick away at pasture grasses day by day. Their sharp little beaks also tend to peck at plants, grass, and soil in their quest to explore, which can quickly deplete a once vibrant plot of vegetation into bare dirt. This is especially true near to the barn, where rain run-off can also contribute to soil erosion.
With that said, a big part of our regenerative role at HBF is to balance out the impact of our hens on Mother Earth. Some examples include: Restoring grass and plants on a regular basis while also taking preventative measures to avoid overgrazing—this means not only planting fresh shade trees and shrubs, but rotating the space in which the hens graze (“rotational grazing”). It can also include restoring soil health by planting “cover crops” to avoid having bare soil exposed (which can lead to soil erosion) & installing proper gutters and downspouts to help water flow gradually away from the barn, avoiding erosion. 
Finally, as mentioned earlier, we’ve just announced a series of goals to achieve by 2027 – the first of which is tied to regenerative agriculture. Our goal here is to advance regenerative agriculture practices across 100% of the farmers in our network using the supporting tactics mentioned above, plus others like hen manure management, on-farm workshops, and implementation of renewable energy sources. 
Marquis: What’s next as far as sustainability practices at HBF? How do you make sure your farmers can achieve new goals you set?
Sherman: This series of goals for 2027 in our core focus. In addition to to advancing regenerative agriculture practices across 100% of the farmers in our network, we working toward 100% sustainable packaging by increasing the post-consumer recycled content in hybrid cartons, changing our jumbo egg cartons from plastic to pulp, and partnering with How2Recycle for carton labels and using minimal and thoughtful sourcing of virgin fiber (i.e. never from high conservation value forests). We’re also taking steps to reduce greenhouse gas emissions intensity by 10% across our supply chain by partnering with 3rd party reduction strategy advisors and defining Handsome’s carbon accounting methodology.
To ensure that our farmers can meet these goals without it being a major burden to them personally, we’re simultaneously launching a Pasture Improvement Cost Share Program. We work with 100+ small, family-owned and operated partner farms, and every single of one of them is unique. This cost share program allows each farm to take stock of their terrain, their infrastructure and their hens and invest in exactly what they need to meet the goals we’ve set. This is important, because goals set without aid or issued with a one size fits all approach often means they fall flat. Customization is key for efficacy here.
Marquis: What do you hope to see from other egg producers/farmers when it comes to regen ag & sustainability?
Sherman: First of all, a commitment to evolving along with a growing body of research is incredibly important. We’re not claiming that we have all of the answers at any given time, but we have a team here that is focused on staying on top of new learnings about regenerative agriculture and sustainability more broadly so that we can adapt accordingly. 
On this note, oftentimes sustainable solutions are… well, not so sexy. I’m talking about adding quality gutters, planting grasses, managing hen manure — these aren’t initiatives that are photogenic or that you’ll see highlighted in the headlines. That said, I’d love to see more people talking frankly about what these real environmental commitments look like to help raise awareness and educate those who are unfamiliar with what it takes, and why. 
Finally, at the risk of sounding cliché, one aspect that’s really lacking when it comes to farming & egg production, specifically, is transparency. Labels are confusing (and often meaningless), and this is intentional in order to mislead consumers into thinking they’re making responsible choices. I’d love to see more commitments to (and regulations around) transparency across the board (i.e. being clear about what things like “cage free” and “free range” actually mean, and eradicating meaningless labels like “all natural”). This way, consumers can become more active in selecting the brands in which they want to invest, thereby supporting sustainable initiatives with their dollars.

How To Selflessly Lead A Team

A survey conducted by career website Monster reported that 76% of people looking for a new job are primarily motivated by the desire to flee their current position. Rather than seeking advancement or the next logical step in their career journey, these folks are desperate to get out from under the thumb of a toxic boss.

What does it mean to be a toxic supervisor? Responses varied from “power-hungry” to “micromanager” to “consistently unavailable” to provide help or guidance. However respondents defined toxicity, Monster’s survey vividly illustrated the importance of selflessness in leadership.
Whenever leaders think more about themselves than the team they manage, morale is sure to plummet. Engagement in mission will nose-dive, absenteeism will climb, productivity will stall and HR’s revolving door will rotate faster than a Midwest tornado.

On the other hand, the benefits of selfless leadership are obvious, especially to employees who previously had to deal with a toxic boss. But a selfless leadership style does not come naturally. Just like anything else worth pursuing, managers will need to be intentional about putting others first. Fortunately, a few simple practices can help get you on the right track.

1. Practice Ongoing Helpfulness
You don’t want to be the type of leader who is content to point others in the desired direction and then forget about them. Guiding your employees through “teachable moments” as they crop up shows that you truly care and want them to succeed. Your team will appreciate that you regularly go the extra mile to help them as opposed to doing the bare minimum.

Not that this means micromanagement or excessive hand-holding. Well-timed, clear communication will help your employees perform tasks right the first time, cement clear expectations and encourage autonomy. The importance of effective communication as a leadership skill can’t be overstated.
Making yourself accessible and available is another essential element of practicing helpfulness. Maintaining an open-door policy allows your team to approach you with questions or concerns when they stall out. The ongoing guidance this enables will be a win for them and a win for you.
2. Give Selflessly
Employees can sometimes make the mistake of feeling like the companies they work for do nothing but take from them. In return for a sometimes less-than-ample paycheck, they feel the company takes their time, energy, talent and resources.
Managers can correct this misperception by giving back through selfless acts of service. Try surprising your staff with donuts one morning. Let your team go home an hour early with pay. Volunteer to pitch in on an employee’s most demanding project. Even small acts of service can help dispel a lot of grumbling.
My friend Jonathan Keyser illustrates this principle perfectly in You Don’t Have to Be Ruthless to Win. In his book, Keyser describes his transformation from cut-throat commercial realtor to selfless giver. The switch produced even more success in a competitive industry. He found that achieving results through service beat out getting ahead through spin and manipulation every time. Keyser’s real estate firm is now an eight-figure company built around that mindset.
To build a culture of selflessness, consider offering others the opportunity to give selflessly of their own free will. (Peer pressure or enforced giving won’t work.) You could put together a challenge for co-workers to surprise each other with random acts of kindness. Your company could coordinate with a local charity to participate in volunteer work. Pick something that aligns with your authentic interests and lead by example.
3. Set a Positive Tone
Attitudes are contagious, for better or worse. Since your team looks to you as their example, your attitude will have the most impact.
The U.S Bureau of Labor Statistics reports that businesses lose $3 billion dollars annually due to the effects of negative attitudes. Negativity creates workplace drama that no one needs.
Expressing a positive attitude goes beyond the “fake it until you make it” approach. Emphasize the importance of mental and emotional wellness throughout your organization. Encourage employees to make time for themselves and to incorporate healthy habits into their daily lives. Reinforce your positive messages by living them out in your own approach to work.
4. Encourage Growth
Most people focus primarily on their own well-being. Great leaders are able to simultaneously focus on their well-being and that of others. Recognizing that a commitment to growth led to their own success, they naturally want to encourage ongoing growth in others. 
When tempted to tighten the pursestrings, a selfless leader sees investment in someone else’s growth as mutually beneficial. Selfless leaders:

Take time to help individuals set specific goals.
Hold regular, low-pressure performance reviews. 
Show appreciation for work well done.
Celebrate successes, large or small.
Give honest, constructive feedback.

Selfless leaders reinforce the need for ongoing growth by holding themselves accountable in the area of personal growth. Seeing leaders make an effort to address their own weaknesses encourages team members to push past their own challenges.
Selflessness also means owning up to the mistakes you make. If a mistake happens in public, address it publicly. Nothing builds team loyalty quite like a leader unafraid to demonstrate humility.
5. Make the Tough Decisions
Not all acts of selflessness will be recognized as such in the moment. Leaders sometimes have to make difficult decisions that temporarily put them in a bad light. Employees don’t typically see the hours of struggle and sleepless nights that went into making those tough calls.
Selfish leaders do whatever it takes to please the masses. Great leaders, by contrast, recognize when hard decisions need to be made. Knowing their actions won’t be readily accepted at first, they follow through with them anyway. By choosing the needs of the many instead of the path of least resistance, these selfless leaders enable their companies to grow and thrive. 
Selflessness as a leadership style might not feel natural right away, but taking small, conscious steps to put your team members before yourself every day will lift them up over the long haul. It will also drastically improve the effectiveness of your leadership.

The 6 Things Small Businesses Need To Know About Security

May 7 is World Password Day, and it serves as a reminder for many entrepreneurs and small business owners to prioritize—or reprioritize—cybersecurity and other protections.Entrepreneurs and SMBs can do a lot to build strong shields and mitigate the risk of breaches, in addition to minimizing the damage if a breach occurs. To help your company develop a stronger cybersecurity posture, six security professionals provided some of their most useful advice—and you can bet it’s about more than passwords:

1. You’re not too small to be targeted: Erik Knight, founder and CEO of SimpleWAN
Many entrepreneurs, startup founders, and small business owners might think of themselves as minnows compared to Fortune 500 whales. They assume they’re too small to attract the attention of hackers and cyber attackers. But that’s not how bad actors see it.
“Don’t think you are too small to be affected,” says Erik Knight, the founder and CEO of WimpleWAN. “Every place you have an employee or office is a potential entry point. Take it seriously; if you have something worth taking, a hacker will try to take it.”

Knight says small businesses are easier targets because they often fail to perform security audits, put in the resources to protect themselves, or even carry the right insurance coverage. Hackers see small businesses as easy cases to crack.

2. Think of security as a business problem: Vats Srivatsan, president and COO of ColorTokens
Vats Srivatsan, the president and chief operating officer of ColorTokens, warns against thinking of security as a nice-to-have. Security is something that requires 100% investment and effort, not something that can be approached halfway. The truth is that the effects of an attack can be disastrous to any company’s bottom line.

Cybersecurity attacks can result in monetary loss, stolen IP, and downtime. “If a small business were to have a data breach, it could create a lack of trust among customers and employees, causing them to switch to a more prominent brand name they think can do a better job protecting them,” Srivatsan says. A recent survey showed that 37% of small businesses have lost customers and 17% have lost revenue due to downtime, proving that security should be considered a business problem.
3. It’s not “if,” but “when:” Thomas Supercinski, head of product development at Frogslayer
With the growing rate of data breaches, phishing schemes, and other cyberattacks emerging from the coronavirus pandemic, companies can no longer keep their heads buried in the sand. “It is not a question of if you will have an issue, but when,” says Thomas Supercinski, the head of product development at Frogslayer.
Assume your company will suffer a cyberattack, and remember that the detection and response are just as important as prevention efforts. Supercinski says it’s vital to outline how your company will handle security issues once they occur. He says, “Just like anything else, make a plan to address risks, and then work the plan.” That plan should address how quickly your company can detect the issue, the layers of control to minimize the effects, and proactive measures to manage your response.
4. Identify your most critical assets: Tony Buffomante, senior vice president and global head of cyber risk services for Wipro Ltd.
Taking a 100% cybersecurity approach might feel overwhelming to SMB owners and startup founders, especially because many owners don’t count cybersecurity as a core competency. Tony Buffomante, senior vice president and global head of cyber risk services at Wipro Ltd., suggests where to start: “Identify your most critical data assets, sometimes referred to as the ‘crown jewels’ of the organization.”
These crown jewels might be proprietary IP, market share, customer data, or other assets. “Once you determine what is most important to you, perform an exercise to determine where this information is residing in your company,” Buffomante suggests. Then, build a keep around those assets. You might already have a good starting place. Buffomante says you might be able to lean on embedded security capabilities on the technologies and platforms your company already uses.
5. People are your best asset—and your biggest risk: Rishi Malik, founder of Backstop.it
During the mass exodus out of offices and into remote work, many companies learned that end-point users (their employees) can often be the weakest links in a cyber defense strategy. Hackers will look for entry points in employee IoT devices and unsecured home networks.
Yet it’s not all bad news: People can also be some of the biggest assets when it comes to cybersecurity. Rishi Malik, the founder of Backstop.it, suggests identifying those weak points, providing extra security measures there, and educating employees about the risks. “Phishing is your biggest risk, so ensure everyone is using multi-factor authentication (MFA) everywhere,” Malik says. “Then ensure you’re running a virus/malware scan on each computer. Finally, ensure you have backups of all your data nightly.”
Malik also suggests “finding the right people” when it comes to cybersecurity partners. He says, “If you can’t talk deeply about your business and how you make money with a security professional, keep looking.” With educated, comfortable employees and the right partners, your company will be much more resilient to attacks.
6. Don’t forget about physical security: Clay Gervais, vice president of sales for Digilock
Your company’s culture around security extends beyond its digital footprint. After all, stolen devices have accounted for some of the biggest data breaches and IP theft. In the healthcare industry alone, 68% of data breaches were due to the loss or theft of devices or files. Clay Gervais, the vice president of sales for smart lock company Digilock, says it’s important to build a sense of belonging and safety, even as the workplace becomes more agile and perhaps less physical.
As workers return to the office—or even go back and forth between home office and workplace—it’ll be important to properly secure connected devices and other items. Workers who decide to hot desk or hotel will need protected places to store their belongings. “From installation to user access, personal storage security should be simple and robust,” Gervais says. That way, your employees will feel more empowered and confident in the workplace’s security overall.
In response to the coronavirus pandemic, businesses and consumers alike have been thinking about what safety means to them. Security is a major investment for all SMBs, and it remains critically important as breaches, phishing, and other attacks continue to crawl upward in frequency. Uphold the commitment to safety by protecting your company’s crown jewel assets, your employee’s information, and your customer’s data—beyond updating your passwords.

50 Work-From-Home Jobs Paying as Much or a Lot More Than the Average American Salary

Opinions expressed by Entrepreneur contributors are their own.

There was a time when working from home was a pipe dream, but recently, there’s been a surge of jobs you can do from your own place.Whether that’s working remotely for a company or starting your own business, there’s no shortage of work-from-home opportunities. Here are 50 options, many of which can generate annual earnings that equate to more than the average American salary. 1. Affiliate MarketerFor those unfamiliar with affiliate marketing, it’s simply referral marketing where you earn a commission. Let’s say that you have a website and refer a book on Amazon. When the visitor clicks the affiliate link and buys the book, Amazon will pay you a percentage of the sale. People love affiliate marketing because they can start earning money passively with few startup costs.Related: 5 Ways to Ensure Remote Employees Feel Part of the Team2. AnimatorAre you an artistic and creative individual who is able to create animation and visual effects for television, movies, video games and other types of media? Then you can work at home as freelance animator. (Personally, I’ve seen animators make between $25 to $106 an hour on sites like Upwork.)3. Baker/Caterer/ChefIf you have a knack for baking or cooking, then turn your passion into a side business. From your own kitchen, you could start a catering business or become a personal chef. If you’re a baker, you could sell you goods to friends, neighbors, online or at local farmer’s markets.4. BloggerBlogging is inexpensive and easy to start doing. It could be as simple as you just writing about your favorite music or food, and eventually, you can start generating money from your site. Just keep in mind that you need to pay patient when it comes to cashing in on your blog. If this is something you want to pursue, check out this guide.5. BookkeeperBelieve it or not, you don’t have to be a CPA to start bookkeeping. Just sign up for a bookkeeping course at a community college or even online (such as this course from The Accounting Coach). Once you complete a course, you can start earning, and the median salary is reportedly $34,000. (Some stay-at-home bookkeepers I’ve spoken with personally make more than $70,000.)6. Child CaregiverWhether if it’s just for a couple of hours or for the entire day, running a childcare business from your home can be lucrative. Just make sure that you obtain the correct licenses and permits.7. Clinical Research CoordinatorClinical research coordinators help manage operations for clinical trials. You could make more than $48,000 with this job, and you don’t need a bachelor’s degree.Related: Bashing the Stereotypes: What You Need to Know About Gen Z8. ConsultingIf you have experience and knowledge in a specific area, then consider sharing it with others. For example, if you’re an accountant or lawyer, then you can provide advice to small businesses for a pretty penny. You could also consult businesses on how to use a new software program or how to become more environmentally friendly. (If you’re interested, my company offers a consulting guide to get started.)9. Customer Service RepresentativeDo you possess excellent communication skills? Do you also have a landline and reliable internet? Then you can earn between $8 and $15 per hour as a customer service representative.10. Data EntryInputting data for businesses isn’t the most of exciting of jobs. However, you don’t need any previous experience, and you can start at $10 per hour.11. Copy WritingYou can write copy for businesses from your home and, in some cases, earn up to six figures. Try Fiverr or Upwork to find gigs. 12. E-commerce Store OwnerThere are five types of e-commerce business models: dropshipping, wholesaling, manufacturing, white-labeling and subscriptions. Thanks to sites like Shopify, Magento and WooCommerce, you can quickly launch your own ecommerce store.13. Editing and ProofreadingCompanies like Book in a Box pay around $20 per hour to editors, book jacket designers and proofreaders.14. Event PlannerWhether if it’s planning a wedding, birthday party or corporate event, people are looking for organized individuals to do most of the event planning for them.Related: Learn the 4 Principles That Helped This Virtual Company Become One of the Best Cultures in America15. Film and Post Instructional VideosAre you really good at something? Try creating a YouTube account and filming yourself instructing others on how to do what you’re skilled at. To start earning some cash, enroll in YouTube’s partner program so that you can make $1 to $2 per 1,000 views.16. Grant WriterUniversities, hospitals, and nonprofit organizations often need to apply for grant money. Since these applications can be difficult to write, these businesses often turn to talented grant writers. As a grant writer, you can make between $40,300 and $67,000 per year.17. Graphic DesignerMany businesses are in need of someone to design their logos, websites or visual ads. If you have a degree or certification in this area, you can make a comfortable salary annually (reportedly $45,000 and up). The more skilled you are, the more clients you’ll likely get through word of mouth. Here’s a guide on how to build a website that can help you get started.18. Handmade CrafterDo you make handmade products like jewelry or furniture? If so, try setting up an Etsy shop and selling your handmade crafts online.19. InstructorDo you know how to play a musical instrument? Can you get people into shape? Whatever your knowledge or experience, some people will pay you to share that information with them, whether in person or online.20. Internet Security SpecialistAs an internet security specialist, you monitor networks for security threats and implement security standards. You may also install data protection systems as well. Given the attention that online security has been receiving, this job is expected to grow steadily over the next several years.Related: How to Stay Motivated Working From Home21. Online JurorWhen attorneys prepare for a trial, they often seek feedback on their case. Depending on the mock jury website you choose, you can make between $5 to $150 for your opinion.22. Online TeacherAre you a teacher who’s looking for a more flexible schedule? Then consider teaching via Skype or via a pre-recorded session through organizations like K12 and Connections Academy.23. Patent or Intellectual Property LawyerApplying for a patent or protecting intellectual property are both areas where expert advice is needed. As such, if this is your area of the law, you could reportedly make between $112 and $121 per hour.24. Peer-to-Peer LenderThanks to sites like Lending Club and Prosper, you can easily lend money to a business or individual. As an investor, you’d make money on the paid interest of the note.25. Pet GroomerDo you love being around animals? Are you also patient enough to clean and style pets? If so, this could be a great home-based business.Related: The Biggest Do’s and Don’ts of Video Conferencing26. Photographer/VideographerEven though everyone has a camera on their phone these days, there’s still a need for these types of professionals like for events like weddings. You can also sell your images on sites like Foap.27. Product ReviewerYou can make a decent living (reportedly between $20,000 and $95,000) just by reviewing the products that you use daily.28. ProgrammerLearn a programming language, such as Ruby, and you could end up making around $61 per hour for programming. If you’re interested, here’s a handy programmer guide to get you on your way.29. RealtorWhile you can run a reality business from your home, as long as you have your state’s real estate license, you still need to show potential buyers the home. But don’t forget that you also have to prepare the home for showing. Thanks to technology, you can become a virtual realtor where you can show a property without having to be there in person.30. Renter Do you have an extra bedroom? How about a car you don’t drive everyday? Are there household items laying around collecting dust? If so, try renting them out to people who could use them. (I personally made over $50,000 renting out my basement in 2017.)31. RepairerIf you have a knack for fixing things, like bicycles, cars or computers, then consider launching your own repair business. It probably doesn’t cost more than a little marketing to get started since you probably already have the tools and resources.Related: 3 Ways to Keep Employees Productive at Home32. Short TasksA short task is a job or assignment that can be completed quickly. Examples include writing a review, taking a survey, or watching a video. They may not pay much, but it’s a fast and easy way to make money from home. Here’s a list of short task sites you can check out if interested.33. Social Media ManagerThere are a lot of organizations who need someone to manage their social media accounts, and some may even want you to completely develop a social media strategy for them.34. StylistIf you love fashion and want to work from home, then you can become an online stylist. Some reportedly make up to $15 an hour. 35. Survey TakerThis won’t make you a millionaire, but you can be paid between $1 and $50 each time you take an opinion poll, answer questions about your shopping habits or review a product. You’re usually paid by check, PayPal or points that can later be redeemed for gift cards.36. Tax PreparerEven though this is a seasonal gig, you can make a salary of over $30,000. Don’t forget to register with the IRS before you start this home-based business.37. Become an ExpertNowadays, people are going online to find experts at things they themselves may be struglging with. A growing trend is hiring an expert versus hiring a large company to come in and help fix problems. One resource is Catalant, which hires out experts from $15 an hour to $280 an hour. That’s one option if you’re looking to help others with your knowledge.Related: How This Mom Grew Multiple 6-Figure Businesses From Home38. Telephone NurseIf you’re a registered nurse, then you could work for health insurers or health management companies like Humana, Aetna and UnitedHealth Group. They hire nurses remotely to handle case management, treatment authorization and patient education.39. Transcriber/TranscriptionistThis job essentially means listening to audio files, such as lectures or doctors’ medical dictations, and then typing out what you hear. It’s an entry-level gig that can pay up to $25 an hour.40. TranslatorAre you fluent in another language? Start earning a living off of this skill by translating documents or becoming an interpreter.41. Travel AgentDespite the fact that there are numerous travel sites that make planning a trip a breeze, it can still be time-consuming. What’s more, there may be certain travel conditions that you are not aware of. That’s why there’s still a market for travel agents to scour the web for the best deals, share advice or plan itineraries.42. Virtual AssistantIf you’re organized and can handle office duties like replying to emails, calendar management, entering data and assisting with social media, then this job is perfect for you. And you can make between $10 and $15 per hour.Related: 4 Reasons Not to Be a Stiff About Employees Working From Home43. Virtual Public Relations RepresentativeSome small- to medium-sized businesses don’t have the budget for a dedicated chief marketing officer, a vice president of marketing or even a public relations firm. But they may have the funds to hire a virtual public relations representative to take care of duties like promoting a business or managing a crisis.44. Virtual RecruiterThis is pretty much the same position as an in-house recruiter except you get to work wherever you want. The other major difference is that you search the web to find the right employee for the right position. You’re also responsible for screening the applicant and being a part of the interviewing and negotiation process. Some recruiters are paid upward of $125 an hour for building resume templates.45. Virtual TutorIf you have extensive knowledge in a specific area, then you could earn between $12 to $35 per hour by tutoring students either over the phone or on Skype.46. Voice ActingIf you have a golden voice, you can make somewhere between $56 and $72 per hour.47. Web DeveloperDepending on the specific job, as well as your expertise, you could bring in between $55,000 and $175,000 per year building websites from scratch.Related: The Legal Implications of Expecting Employees to Work After Hours48. Web Search EvaluatorIn order to deliver the most accurate service to customers, search engines pay individuals to analyze search results. You don’t need to have much experience, and you can haul in $12 to $15 an hour.49. Website TesterBusinesses want to make sure that their websites are intuitive and easy to navigate. As such, they’ll assign instructions for people to follow to check out their site. Each test usually takes around 15 to 20 minutes. In return, you’ll often be paid $10 to $15 per test.50. Writing GigsBusinesses of all sizes need written content, like blog posts, website copy or eBooks. As a result, there are thousands of writing gigs available that pay anywhere between $10 to $100 per hour.

Why Being Humble Is Critical To Growing Your Business

A 2018 investigative article in The New York Times found that only 15% of people possess humility. That means for every 10 CEOs, only one will exude humbleness, yet being humble may be the secret to succeeding in business.

This is a lesson Jason Hennessey learned in his journey from a hardscrabble childhood to becoming a serial entrepreneur and founder of Hennessey Digital. As a solopreneur and self-taught SEO guru, Hennessey has learned to let go of any need for micromanagement. 
“I can’t know everything, and I don’t know everything,” says Hennessey. He said he brings in the experts and lets them do their work with authority.
Leading with humility hasn’t only allowed Hennessey to grow his digital marketing company to $10 million in annual revenue, though. It also helped him move from childhood poverty and financial insecurity to a career characterized by evolution and self-education. 

If you want to lead with humility, Hennessey offers three pieces of advice from his own journey. 
Humble Managers Earn Loyalty
Despite research showing that empathy from leaders is needed in modern working life, it’s in short supply in the C-suite. That’s bad news with regard to turnover. A Forbes article outlines how humble managers, known for their empathetic leanings, earn workers’ loyalty.

Humility and empathy go hand-in-hand. Both characteristics demonstrate a desire to listen to others and care about people on a human level. 
If you’re faced with constant turnover and aren’t sure of the cause, a conscious effort to further develop your own humbleness might stop the revolving door. Show your employees they matter to you.

Learn From Your Employees
Some corporate leaders develop a playbook and stick to it. For them, business strategy is more a matter of repetition than imagination. That’s a huge mistake, especially in an era when changes in the business landscape can happen overnight. 
Leaders who think and act as if they know everything put themselves and their companies at risk of going under. In contrast, leaders who exhibit humbleness know when to pivot hard—and make some of the hardest decisions in the process.
Hennessey tries to stay one step ahead of the competition by operating with a sponge mentality. “I absorb everything, including stuff that might be hard to hear,” he noted.
This spirit of continuous improvement has helped Hennessey avoid ego-driven dead ends. It’s also given him a second sense when it comes to selling companies he’s founded at the right time.
Cultivate a Workplace Culture of Authenticity
Everyone has a unique story. Hennessey’s includes an absent father and a chronically ill mother, along with trips to the grocery store on foot because the pair had no car. Though Hennessey might wish his upbringing had been less challenging, he embraces his past. 
Humility gives him the grace to talk about his early years without a sense of anything but grateful reflection on the adversities he overcame. You also probably have a few aspects of your history that might make you uncomfortable. Humility gives you fresh eyes to review anything that happened before and use it to better yourself and those around you. 
Never underestimate how valuable it is for your employees to hear you discuss the mistakes you made or the challenges that shaped you. Remember: You’re not looking for pity or an audience. You’re seeking to pass along some of the experience and wisdom you’ve picked up along the way.
Can it be tough to adopt a humble attitude when it seems like the world runs on narcissism and naked displays of power? Of course. Nevertheless, when you practice humility as part of your leadership toolkit, you and your business will go much farther. And you’ll like the person in the mirror for all the right reasons.