This post was originally published on this site
6 min read
This story originally appeared on PennyStocks
Many penny stocks have been the main focus for investors this year. In addition, the growth of apps like Robinhood, and retail traders, have added billions of dollars in capital to the stock market.
[Read More] Hot Penny Stocks to Watch With September Around the Corner
As a result, volume is higher than ever and volatility is also surging. While this may seem scary at first, high volume and high volatility are two factors that penny stock investors love. These can be easily used as an advantage if you have the right tools at your disposal.
Meme Stocks Boom
Helping bring the surge back to retail trading momentum right now are popular meme stocks and former penny stocks like AMC Entertainment (NYSE: AMC), GameStop (NYSE: GME), and Koss Corporation (NASDAQ: KOSS) to name a few. These were the original “short squeeze stocks” that brought hordes of new traders into the market over the last year.
While we touched on it earlier today in the article “5 Penny Stocks That Turned $2,500 Into Over $29,000 In 2021 So Far” AMC stock and other memes surged even higher during the afternoon session. This helped give a much-needed jolt to small-cap stocks and penny stocks alike. With that, it’s important to keep track of underlying market trends to follow the money.
In this case, looking at major ETFs, the Russell 2000 Small-Cap ETF (NYSE: IWM) is on fire heading into power hour on Tuesday. With that, let’s look at some hot penny stocks right now. Will they be top names to buy heading into the rest of the week or should they be avoided entirely?
Best Penny Stocks to Buy [or avoid] Right Now
Evofem Biosciences Inc. (NASDAQ: EVFM) Darkpulse Inc. (OTC: DPLS) Dare Bioscience Inc. (NASDAQ: DARE)
Evofem Biosciences Inc. (NASDAQ: EVFM)
Evofem is a biotech company that develops and commercializes products targeted at women’s sexual and reproductive health. Its main product, Phexxi, is a gel used for contraceptive purposes. Evofem is also developing EVO100, which is an antimicrobial gel to prevent the transmission of Chlamydia and other diseases. This is a large market and one that Evofem is working hard to capitalize upon.
[Read More] Hot Robinhood Penny Stocks With High Volume in August
In the spirit of the recent earnings season, Evofem reported its second-quarter financial results this month. When it comes to net product sales, Evofem improved by 68% quarter over quarter. The company also experienced a 47% increase in Phexxi prescriptions and a 52% increase in its Phexxi prescriber base.
“We are pleased to show strong and sustainable growth in Phexxi prescriptions and dispensed units in the second quarter. This momentum allows us to further accelerate the growth trajectory with our celebrity campaign launching in early September.” CEO of Evofem, Saundra Pelletier
Shares of EVFM have been on the rise recently, pushing up by over 5% in the past five days. In addition, the overall bullish sentiment on biotech penny stocks is driving many companies like EVFM up right now. Noting this info, will EVFM make your list of penny stocks to watch right now?
DarkPulse Inc. (OTC: DPLS)
DarkPulse Inc. is a company that creates solutions for installation, engineering, and security management. Governments and industries globally that need tech-based solutions then purchase these solutions. DarkPulse is actively developing a patented BOTDA dark-pulse sensor technology. Its two security platforms are Fiber and Ultra-High Sensitivity Sensors, which work similarly to provide a range of services to the customers that it works with.
On August 20th, the company announced that its subsidiary Optilan won a security & comms contract for power plants constructed by ENKA Insaat Ve Sanayi A.S. Optilan will deliver communications and security systems to ENKA’s Misurata and Tripoli Simple Cycle power plants in Libya. The goal of the projects is to meet the growing demands for electricity in Libya. This is a big deal and one that has yet to fully play out for DPLS.
“We’re delighted to have been awarded this contract by ENKA and deliver on projects that crucially assist Libya’s pursuit to meet increased market demand for electricity.” The CEO of Optilan, Bill Bayliss
In the past five days, shares of DPLS stock have shot up by over 11%. And if that seems like a lot in the past month, that jumps to over 40%, and in the past six months, by over 600%. Keeping all of this in mind, will DPLS stock make your penny stocks watchlist?
Dare Bioscience Inc. (NASDAQ: DARE)
Dare is a biotech company that focuses on developing and marketing products for women’s health. Similar to Evofem, Dare is a company that develops therapies for contraception, fertility, sexual, and personal health. One of its products is DARE-BV1 which just completed Phase 3 clinical trials to treat bacterial vaginosis.
On August 12th, Dare Bioscience reported its second-quarter financial results and also provided a company update. At the very end of 2020, Dare had cash and cash equivalents of $4.7 million. Now as of June 30th, 2021, the company has $9.1 million in cash and cash equivalents. Between July 1st and August 10th, Dare received additional cash of about $25.4 million. This took place as a result of sales of common stock in its at-the-market offering program.
“Consistent with our guidance, we submitted our New Drug Application for DARE-BV1, a potential new first-line treatment for bacterial vaginosis, to the FDA in June. Our NDA was accepted for filing and received Priority Review with a PDUFA target date of December 7, 2021.” CEO and President of Dare Bioscience, Sabrina Martucci Johnson
With a lot to look forward to from the company, will DARE stock be on your list of penny stocks to watch in August?
Are Meme Penny Stocks Worth Buying?
While meme penny stocks can be quite volatile, they do present a lot of opportunities for investors of all types. With so many circulating constantly, it can be difficult to find the best ones for your buy list.
[Read More] Reopening Penny Stocks to Buy in September? 3 to Watch
But, with the right research on hand and a commitment to gaining a trading education, buying and selling penny stocks can be a profitable endeavor. Considering this, do you think that meme penny stocks are worth buying?
This post was originally published on this site
Smart Passive Income
Smart Passive Income
Mon, 23 Aug 2021 15:02:48 +0000
Smart Passive Income
Event Marketing: The Next Big Marketing Strategy for Online Entrepreneurs
Mon, 23 Aug 2021 14:46:52 +0000
Event marketing is emerging as a top marketing strategy for online entrepreneurs. Here’s why.
The post Event Marketing: The Next Big Marketing Strategy for Online Entrepreneurs appeared first on Smart Passive Income.
Are Podcast Ads Profitable? Plus How to Get Started (Guest Post)
Thu, 12 Aug 2021 16:35:33 +0000
The podcast industry is projected to surpass $1 billion in podcast ads sold in 2021. Here’s how to get a piece of that pie.
The post Are Podcast Ads Profitable? Plus How to Get Started (Guest Post) appeared first on Smart Passive Income.
Influencer Marketing 101: The What, Why, and How Not To Go Wrong (with Examples)
Mon, 09 Aug 2021 19:05:58 +0000
In this guest post by N.G. Gordon, you’ll learn the ins and outs of influencer marketing.
The post Influencer Marketing 101: The What, Why, and How Not To Go Wrong (with Examples) appeared first on Smart Passive Income.
Hybrid Events: What They Are and How to Get Started
Wed, 04 Aug 2021 16:33:26 +0000
Should you host your next conference or meeting both in-person and online? Here’s what to keep in mind if you’re considering creating a hybrid event.
The post Hybrid Events: What They Are and How to Get Started appeared first on Smart Passive Income.
Branding Resources for Beginners
Mon, 19 Jul 2021 15:10:49 +0000
Are you just getting started with your online business? Here are some helpful resources, plus a special opportunity to learn using our free Build Your Own Brand course—and get extra support from Pat, this week only!
The post Branding Resources for Beginners appeared first on Smart Passive Income.
A Quick Guide to the Best Zoom Alternatives
Tue, 29 Jun 2021 20:25:25 +0000
To Zoom or not to Zoom? It’s become the default option for video conferencing, thanks to its powerful feature set, reliability, and user experience—but it’s not the only option out there.
The post A Quick Guide to the Best Zoom Alternatives appeared first on Smart Passive Income.
The Benefits and Disadvantages of an LLC
Mon, 21 Jun 2021 18:00:00 +0000
Setting up your business may seem simple—until it’s time to pick a legal structure. Do you keep things simple as a sole proprietor, or go the corporation route? Guest author Arjun Mahadevan of StartPack covers the benefits and disadvantages of an LLC so you can figure out if it’s right for you.
The post The Benefits and Disadvantages of an LLC appeared first on Smart Passive Income.
How to Come Up with Topic Ideas for Podcast Episodes
Mon, 14 Jun 2021 19:04:00 +0000
Having trouble coming up with podcast episode ideas? In this guest post, Alban Brooke of Buzzsprout shares four great tips to help you find compelling episode topics.
The post How to Come Up with Topic Ideas for Podcast Episodes appeared first on Smart Passive Income.
Branding and Marketing: What’s the Difference?
Mon, 31 May 2021 17:00:00 +0000
Branding… marketing… they’re pretty much the same thing, right? Not so fast. Before you start your own online business, you need to understand how branding and marketing differ, and how they work together. Here’s a primer.
The post Branding and Marketing: What’s the Difference? appeared first on Smart Passive Income.
Have you ever Googled “writing contests”? Many require “reading fees” or prizes — like seeing your work in print — that you can only receive …
This post was originally published on this site
The phrase “cross-channel advertising” can sound intimidating to some folks, but the concept is actually quite simple. While multi-channel marketing uses multiple channels (paid search, organic search, and social media, for example) to reach your audience, cross-channel uses those multiple channels to provide more of a connected experience for your audience. So even as they cross back and forth between channels, they’re still on one cohesive customer journey.
Cross-channel marketing comes with many benefits, like increased engagement, better insights, and a stronger brand—but that’s if you do it right. So for today’s post, I’m going to cover seven common cross-channel marketing mistakes to avoid, so you can get the most out of your strategy. They include:
Delivering inconsistent messages
Promoting the same offers on every channel
Having the same KPIs for every channel
Being rigid with budget
Creating inconsistent retargeting audiences
Not using a single source of truth for reporting
Ignoring non-converting channels
Cross-channel advertising mistakes to avoid (and how)
Let’s go over the most common mistakes I see with folks advertising across platforms, and what to do instead.
1. Delivering inconsistent messages
This will be the most basic suggestion I make in this post, but you might be surprised at the number of companies who make this mistake.
No matter if someone is searching for you on Google or Bing, seeing you as they scroll through their Facebook or Instagram feeds, or while they’re catching up on industry news on LinkedIn and Twitter, it’s imperative that you keep your messaging consistent.
Let me be clear: You SHOULD tweak your ad copy according to each platform, the audience you’re targeting on each platform, and where they’re at in their mental range.
But you should NOT have a Google headline that says all products are 15% off first purchase while Facebook says it’s 10% off. Or a LinkedIn ad that says you’re rated #1 on G2 Crowd but a Twitter ad that says you’re #2. (Again, you might be surprised at the number of folks who do this.)
Bottom line: Don’t confuse your customers.
2. Running the same offers on every channel
You know from experience that you’re in a different mindset on Instagram than you are on LinkedIn or when you’re searching on Google. Your audience is no different. So if a particular offer is performing well on Google but not on Facebook, it might not be a problem with your Facebook ad copy or creative, but with the offer itself.
Take this LinkedIn ad Litmus is running, for example. They’re offering their State of Email Service Providers report.
Would this offer make sense on Instagram? Not likely. But an email copywriting cheat sheet might. So find out which offers your audience is interested in on each channel to get the best performance out of each.
If you can get bottom-funnel conversions like sales or demo requests from Google, but not from Facebook, then accept that. What other conversion actions could you gain benefit from for Facebook? Maybe a lead gen form or a phone call. Maybe you simply want to do audience building and brand awareness.
Be in tune with the actions your audience wants to take on each channel—not what actions you want them to take—and tailor your campaigns accordingly.
3. Having the same KPIs for each channel
With a cross-channel advertising strategy, each channel needs to have its own goals and KPIs. CTR on Facebook will not be the same as LinkedIn. And neither of those will be close to Twitter.
The same can be said for your cost-per-conversion goals. If you know leads on Facebook are of lower quality than LinkedIn, you might have a lower acceptable CPA on Facebook. And on the flip side, you might say that LinkedIn leads are so good you’re willing to pay twice the account average for them. The same can be true for ROAS and lifetime value.
Make sure you understand not only the immediate performance goals for each channel, but also the total value (if possible) that each channel generates and set KPIs accordingly.
4. Being rigid with budget
So many times clients will come to me and say something like this.
“Our budget is $50,000 this month. We want to spend $20k on Facebook, $25k on Search, $5k on LinkedIn.”
Great. Wonderful. I’m happy you’re prepared for this meeting.
But I always push back on this. It’s nice to be organized, but in any given month, one channel can drastically under or over perform its historical average. If you’re not adjusting and taking advantage of these trends, you’re severely missing out.
It’s fine to say you have a $50k budget and that you want to run ads on Search, Facebook, and LinkedIn and maybe even give ranges of what you think you should start with. But as the month goes on, it’s in your best interest to pay attention to how each channel is doing compared to its average, as well as how efficient they are adding value compared to each other.
If you need to shift $10k to LinkedIn, do it. If you need to pause something entirely, do it. Start with a plan, then be flexible to maximize performance in the time range you’re given.
5. Creating inconsistent retargeting audiences
On nearly every online marketing channel you can target users on, you can create retargeting audiences. These will differ from platform to platform, but you can mostly cover the same ground.
If you’re using retargeting audiences to target previous website visitors who haven’t purchased on one platform, you should be doing that across all of them (as long as performance permits).
Even more importantly, if you’re excluding users from a campaign on one platform, you should be doing it across all of them. This goes to the ad messaging section. If users are getting messages on some platforms but not others because they’re excluded, they might get confused. And also, you’re spending money on users who shouldn’t be in those audiences.
6. Not using Google Analytics for tracking
One of the biggest challenges I hear when people start cross-channel marketing is “but we don’t know what is driving sales.”
First of all, this is a false narrative. Unless you really only have one channel of business, you’ll never truly KNOW what’s driving your sales. I’ve said it before and I’ll say it again: If there was an attribution platform that was 100% accurate, that founder would be a household name because they’d be rich.
But just because something isn’t perfect doesn’t mean that it’s not imperative to success.
Every platform has its own pixel or tracking functionality, which is great. The not-so-great part is that each platform will nearly always claim more credit than it’s due. This isn’t (only) because they’re trying to show their value, but partially due to a lack of tech to cross-check other platforms.
And to be clear, no platform will ever do this as it’s not in their best interest.
For this reason, it’s very important to have a third-party source of truth for your cross-channel marketing. The most common and likely easiest option is Google Analytics. Although it’s made by Google, it doesn’t put its ad platform on a higher pedestal than any other when it comes to tracking in the analytics tool.
Every goal set up in Google Analytics will be attributed based on a last non-direct click model. Meaning that whatever channel contributed the click before the conversion (assuming there is one other than a direct website visit) will get the credit for the conversion.
When getting your cross-channel strategies in place, don’t skip over the tracking setup portion. Be sure all of your channels are tracked consistently in your single source of truth to allow you to make informed decisions about optimizations.
7. Ignoring non-converters
Although we’d always like all channels to drive direct conversions, that’s just simply not a reality. In most cases, multiple channels are involved in a user’s path to conversion (which is the whole point of cross-channel marketing), so it’s important to identify the role each channel is playing and at which stage. The Assisted Conversions report can show you how many conversions each channel or campaign contributed to, even if they weren’t the last non-direct touch.
A further breakdown can be found in the Multi-Channel Funnel, Top Conversion Path Reports where you get to see source/medium, campaign, or some other user flow from their first touchpoint through to conversion.
Avoid these cross-channel marketing mistakes
Use consistent and accurate messaging
Cater your ads to what your audience is looking to achieve on each channel
Set separate goals and KPIs for each channel
Be flexible with budget allocation.
Keep your retargeting audiences consistent.
Use a single source of truth for tracking.
Pay attention to channel paths.
As you can see, all of these mistakes are avoidable. Cross-channel marketing brings home great returns, as long as you put time and thought into your strategy.
This post was originally published on this site
6 min read
This story originally appeared on NerdWallet
In the midst of the coronavirus pandemic, many Americans have been able to tuck away more cash than ever before. And though consumer spending has now surpassed pre-pandemic levels, some Americans will still have a net gain in savings.
For several months in 2020 and 2021, Americans were able to save more of their income than they had in about 45 years, according to federal data. Indeed, as recently as July, 35% of Americans say they’re saving more money than they were before the pandemic, according to a new analysis from NerdWallet. While some of that excess savings was sent back into the economy when businesses reopened following pandemic restrictions, much likely remains in household coffers.
Understanding how household savings have changed over the last few decades and are likely to change in coming months — as well as how inflation may affect those savings — underscores the need for savers to know how to get the most out of the money they’ve been able to stash away.
Pandemic personal savings soar
The personal saving rate is a figure from the Bureau of Economic Analysis measuring what’s leftover in household income after taxes and spending. It’s one indication of economic health and is used by lawmakers, economists and businesses in everything from budget estimates to analyzing household financial behavior.
Since 1960, the personal saving rate has averaged 9%, but within those 60 years, it’s gone as low as 2.2% in July 2005 and as high as 33.7% in April 2020.
From 2000 through 2007, the rate averaged 4.6%. At its lowest, before the mortgage crisis and subsequent Great Recession, confident Americans put their money into assets — like homes — and saved at historic lows. As the smoke cleared, in the decade from 2010 through 2019, the rate averaged 7.3%, close to its overall long-term average. And then 2020 arrived.
In April 2020, as Americans were receiving their first relief checks and many businesses shuttered their doors to the public, the saving rate hit an all-time high of 33.7%. It peaked again in March 2021, as the latest round of relief payments were received. And as of June, it’s 9.4%.
In the coming year, the personal saving rate will likely decline a bit more to settle nearer the historic average and pre-pandemic levels. Inflation and consumer confidence will be the key drivers here — people will spend more as prices rise and as they feel better about where the economy is headed. Coronavirus variants and their potential broader economic impact may make spenders a bit skittish, though, so we could see a few sporadic monthly jumps as folks hold back in an abundance of caution.
Where did the savings go?
A portion of this excess savings was sent back into the economy as businesses opened up, restaurants welcomed more diners back and consumers felt better about mingling. But not all of it.
Some economists predicted early on that the inevitable flood of spending could destabilize the economy, but while there has been some difficulty keeping up — see recent high lumber and used car prices — this is mostly due to supply chain issues and not solely an influx of pent-up consumer demand.
Think about it this way: You didn’t travel by air for all of 2020 because you couldn’t, or you made the determination that the risk wasn’t worth taking. Now, however, you’re willing to accept the risk that remains and will fly a few times in 2021. You’re far more likely to return to pre-pandemic travel habits than you are to spend both your 2020 and 2021 travel budgets, essentially doubling what you’d normally spend on travel to make up somehow for what was lost in 2020. The same goes for dining out or going to concerts — your spending habits are far more likely to resemble pre-pandemic habits than they are some sort of spending catch-up.
About one-third (34%) of Americans say they’re still spending less than they were before the pandemic, according to the recent NerdWallet survey. That’s down from 48% who said they were spending less in May 2020, signaling that some spending has yet to resume.
It’s safe to say that at least some Americans have a small pile of money they didn’t have before spring 2020. So what’s the best way to use it?
How to make the best use of what remains
Unfortunately, interest rates are very low right now — lower than inflation. This isn’t great news for savers, as the purchasing power of what you’ve saved over the past 18 months may actually decline in the short term. Shoving it into a traditional savings account, or worse, under your mattress, won’t help it grow.
To get the most value out of your savings, make paying off high-interest debt your top priority. Average credit card interest is at about 16%. But even your car payment, financed at the average 5%, is a worthwhile target. By paying off interest-accruing debt right now, you’re saving yourself from what could be exorbitant interest payments over time, freeing up available credit for if you need it down the road and putting your savings to work now, before it loses any value.
If you’re free of high-interest debt, then look at your emergency fund: Do you have enough to cover several months of living expenses should you lose your job or have to deal with another financial crisis? If not, add more. While your emergency fund — generally kept in an easily accessible place like an online savings account — won’t grow in the short term, it will be readily available. For now, the cash here is more of a safety net than a true investment. Once interest rates rise above inflation again, you can be more selective about the type of savings account your money is held in.
Injecting your retirement savings with a lump of cash is another way to protect what you’ve amassed. Even if the market is less than stable in the near future, long-term retirement investments provide a pretty reliable return.
More From NerdWallet
Elizabeth Renter writes for NerdWallet. Email: email@example.com. Twitter: @elizabethrenter.
The article As Pandemic Saving Settles, Inflation Could Sap Your Surplus originally appeared on NerdWallet.
4 min read
This story originally appeared on Zacks
Stocks weren’t playing around on Monday as they look to bounce back from last week’s negative performance. All the major indices were solidly higher in the session with the NASDAQ outperforming again and closing at a new all-time high.The tech-heavy index jumped 1.55% (or practically 228 points) to 14,942, marking a third day in the green and a second straight session with an advance of more than 1%. This record close is the NASDAQ’s first in over two weeks (August 5).Elsewhere, the S&P came within 1 point of making its own history after rising 0.85% to 4479.53. However, the index did make a new intraday record. The Dow was up 0.61% (or about 215 points) to 35,335.71.Last week was kind of a dud for stocks, especially after the Fed minutes released on Wednesday. After a strong earnings season and some solid economic data (especially for jobs), central bank members seem to be growing increasingly more comfortable with the idea of tapering asset purchases… perhaps as soon as this year.The major indices were all lower for the five days, but a Friday rally helped to save some face. The Dow was down 1.1%, but the other indices pulled their losses well within 1%.And if you can’t get enough of the Fed, then you’re in luck. This week is the annual Jackson Hole Economic Symposium, which will actually be virtual again due to rising delta variant cases. The meeting will be the final two days of the week with Chair Jerome Powell probably delivering remarks on Friday. Investors will be closely watching for any additional clues on the taper timeline.Meanwhile, the final days of earnings season still bring several big reports, especially from retailers. Tomorrow includes releases from Best Buy (BBY), Nordstrom (JWN), Urban Outfitters (URBN), Advance Auto Parts (AAP) and homebuilder Toll Brothers (TOL).Today’s Portfolio Highlights:TAZR Trader: The market seems to hate C3.ai (AI)… but Kevin doesn’t. In fact, he thinks this innovative provider of enterprise artificial intelligence software is finally close to a bottom. On Monday, the editor bought more of AI since the company ranks high among software companies for sales growth at 33% but is cheaper than many of the high fliers on a price/sales basis. Also, EPS estimates have stabilized with no downward revisions over the past quarter. The service first bought AI back in late June after significant institutional and insider selling as the stock fell below its December IPO price near $100. Read the complete commentary for a lot more on this move, including word of an insider who may have marked the bottom with the sale of 650,000 shares last week.Healthcare Innovators: The covid vaccine that Dynavax Technologies (DVAX) developed with Medigen Vaccine Biologics finally rolled out in Taiwan recently. In fact, approximately 600,000 should get the vaccine this week. And that’s why DVAX was the top performer among all ZU names on Monday with a gain of 14.4%. Kevin added this provider of vaccine adjuvants (molecular aids for immunogenicity) back in early February, and it is now the second-best performer in the service with a surge of more than 43% over that time. This news comes at about the same time that the FDA officially approved Pfizer’s (PFE) vaccine here in the U.S. Editas Medicine (EDIT) made the top 5 today as well with a gain of 8.25%. These two names are also the biggest winners over the past 30 days, except this time EDIT is on top with a 60% advance while DVAX is right behind with a 45.4% rise.Black Box Trader: This week’s adjustment replaced half of the portfolio. The stocks that were sold on Monday included:• Urban Outfitters (URBN, +2.7%)• DICK’S Sporting Goods (DKS,+1.3%)• Avis Budget Group (CAR, +0.4%)• Textron (TXT)• CBRE Group (CBRE)The new buys that filled these spots were:• Chubb Ltd. (CB)• Interpublic Group of Cos. (IPG)• Skechers U.S.A. (SKX)• Tempur Sealy (TPX)• Vertiv Holdings (VRT)Read the Black Box Trader’s Guide to learn more about this computer-driven service.Until Tomorrow,Jim Giaquinto
Recommendations from Zacks’ Private Portfolios: Believe it or not, this article is not available on the Zacks.com website. The commentary is a partial overview of the daily activity from Zacks’ private recommendation services. If you would like to follow our Buy and Sell signals in real time, we’ve made a special arrangement for readers of this website. Starting today you can see all the recommendations from all of Zacks’ portfolios absolutely free for 7 days. Our services cover everything from value stocks and momentum trades to insider buying and positive earnings surprises (which we’ve predicted with an astonishing 80%+ accuracy). Click here to “test drive” Zacks Ultimate for FREE > > Zacks Investment Research