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You Don’t Have to Fake it to Be a Successful Leader

ContentFreshnessUsefulnessActionable advice for small business owners who want to lead authentically through good times and bad, encouraging them not only to survive but thrive with integrity.If you buy something through our links, we may earn money from our affiliate partners. Learn more.“Make it don’t Fake It: Leading with Authenticity for Real Business Success” is a new book by Sabrina Horn. In short, “This book is about ethics, passion, confidence, pride, resilience commitment and survival. It’s about doing things the right way. It’s about becoming a leader, building a company culture and a brand based on strong core values, managing both growth and decline dealing with loneliness and with losing. Facing a plethora of crises, and profitably selling your business — It’s about doing all this while staying grounded in reality, integrity and grace.” If you’re a small business owner who wants to reach success without sacrificing their integrity, then read on. Who is Sabrina Horn?With just $500 and five years of experience, Sabrina Horn founded her PR firm, Horn Group. She’s been committed to focusing on the importance of authenticity in all aspects of business since her days as one of the few female CEOs in Silicon Valley.Over several decades of being both a CEO and an advisor to clients, she learned that leadership is about making the right decision at the right time — often based on less-than-a-desirable reality.Look for her articles in The Wall Street Journal, Entrepreneur, Forbes nad CMO.com.A Spectrum of LiesIn just under 200 pages, Sabrina Horn provides a clear outline for where integrity ends and fakery begins. In short, there isn’t a lot of gray in Horn’s world.It all starts with setting context around the spectrum of “faking it”. From the useful “Acting as if” as introduced by the psychologist, Adler to the downright criminal end of the spectrum which includes fabrication, deception and gaslighting. Honestly, I think the first chapter is the best chapter in the book.  Horn goes through a series of lies you often come across in order of severity.  Here are just a few; Little white lies: These are harmless because their intention is to avoid hurt feelings. But, in a business context, it can lead to trouble. When the chef comes to your table and asks for your feedback on a disappointing dish — if you lie to save their feelings, you’re ultimately hurting their business. Necessary lies: People lie to protect their privacy, to avoid a difficult truth that might hurt the eventual outcome or if they are in physical danger. That’s it, people.  This is where acceptable lying ends.  Remember when I said Horn had no “gray area”?  This is what I meant.  Everything after this point is like moving through the seven levels of lie hell. Winging it: Now, this one surprised me a bit because — well.  Who isn’t guilty of winging it from time to time. Exaggeration: This is another one that’s rather common.  Everything from fudging the results on your resume to inflating a product’s capabilities.Hype and Buzz: Yikes! We marketers are guilty as charged in this area. Sales are emotional and building energy and urgency around a product or service can backfire.Then there are the lies we sort of tell ourselves — Build it and They Will Come: This is when you take a giant risk based on little more than guts.Hot Seat Lies: This is another “entrepreneurial favorite”. When a client asks if you can do something — you say “yes” and grab the skills and people later. Yes — it’s a sort of lie — but hey, Bill Gates and Steve Jobs did this in spades and lots of small businesses do this successfully.  So this is one to noodle on.Overconfident lies: You know this one — “We are the premier provider of [insert your product or service here]. This goes right along with, we are the best, biggest, brightest, only, etc,Ostrich lies: These are lies we tell ourselves when we ignore or sweep something under the rug.This next category of lies goes beyond lying to yourself. These are lies we can tell ourselves and others that can really come back to bite.Minimization lies: Unlike exaggeration, these are the lies that you minimize by dodging blame.Lies of Omission: Also known as selective truth-telling. If you’ve spent any length of time in corporate or politics, you have a lot of experience with this one. Downright Deception: These are the most vicious of lies. Hornes gives examples of Bernie Madoff and Elizabeth Holmes — business leaders who really weren’tBut Wait — Is There More?I loved the first chapter so much that I wanted more! Instead, the book moves forward with more of Horne’s experiences, history, and client stories.  Not that there’s anything wrong with that, I was just excited to get to the lessons ahead with the same type of directness as in the first chapter.So here’s a short summary of the lessons inside:You don’t always have to be strong and fearless. Dealing with crises such as layoffs, tragedy, and disruption sometimes means that “making it” is good enough.The stories you tell yourself or your customers can (and often will) come back to hurt you. Get resilient and become a rigorous truth-teller. Accept and embrace imposter syndrome – it only means that you’re human. Seek out confidence and clarity so that you can make sound business decisions, even when there are no right answers.Read Make it Don’t Fake ItYou might be thinking to yourself that this book is more about the psychology of business than it is about actual tactics. But as I read, I found myself nodding along with many of her lessons. “Make It Don’t Fake It” really does provide valuable insight on how a strong awareness and understanding of one’s own personality can help in all areas. From crisis management to decision making- we are faced with difficult decisions every day that have far-reaching consequences for our businesses–and our lives. Sabrina Horne delivers much-needed clarity in what seems like an overwhelming space.Image: amazon

8 Free Social Media Marketing Courses That Won't Put You to Sleep

8 Free Social Media Marketing Courses That Won't Put You to Sleep

More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it’s a bit of a beast to harness for business growth.The other problem, as you’ll soon learn, is that finding a free social media marketing course that is actually worth your time is harder than it should be. 

Which is why I’m excited to share with you my list of eight courses that make for interesting and relevant online learning experiences. Each course covers a slightly different facet of social media marketing, including:

Brand building and SEO
Strategy building and tracking
Social listening and monitoring
Facebook and Instagram advertising
Influencer marketing
TikTok marketing and advertising
Diversity and inclusivity in social media
Paid social strategies
In two hours or less

Before we get into the courses, a bit of context.

The problem with Googling “free social media marketing courses”

Google is generally good at providing the best results for queries (because, Google), but there are exceptions. And apparently, “free social media marketing courses” is one of them.

Due to (a) the rapidly evolving nature of social media, (b) something I’m calling “black hat course engine optimization,” and (c) those who replicate lists without doing their own research—the results were wildly underwhelming.

It was the same 10 or so courses in every roundup, many of which were:

Not free: Not okay.
Not fun: An hour of text-only slides with voiceover.
Outdated: Title says 2021 but content is from 2016.
Too long: 18 hours of video or 165 pages of text-only content.
Sleep aids: College lectures w/o visuals.

For such a visual, creative, and rapidly evolving medium as social media, these courses aren’t going to cut it.

Free social media marketing courses actually worth your while

That being said, I came up with this list of eight (actually) free social media marketing courses that recent, short (15 minutes to two hours), and interesting. They are:

Local Social Media Marketing Lab
How to Create an Impactful Social Strategy for Any Business
Social Listening: Your Launchpad to Success on Social media
Facebook Advertising Blueprint
Influencer Marketing 101: From Zero to Hero
How To Use TikTok for Business
Best Practices for Inclusive Social Media
PPC University: Social Ads 101
I do realize that someday this list will be outdated, but not anytime soon given the evergreen tips and information in these courses. 

Let’s get started.

1. Local social media marketing course (LOCALiQ)

This course is brought to you by LOCALiQ, a digital marketing agency known for its proprietary technology and deep local roots in over 260 communities across the US. 

Title: Local Social Media Marketing LabFormat: Written with visualsLength: 38 minutesCost: Free

Sure, social media can get you in front of billions of people, but that’s not what you’re looking for (or if it is, it’s time to rethink your strategy). This course by LOCALiQ teaches you how to use social media to get the right kind of reach—as in, not for likes and follows but for sustained business growth.

True to its name, this course covers how to use social media for local marketing, but make no mistake—it also contains a wealth of information fit for anyone looking to grow any size business. The course covers:

The essence and nuances of each of the top platforms in 2021.
How to optimize your profiles and posts for local SEO.(Did you know that Facebook is one of the top three business directories?)
How to create content that differentiates your brand and attracts customers.
What (and what not) to post on each platform, and at what frequency.
Over 131 post ideas and examples.

Who this course is good for:

Small/local business owners/marketers looking to build an authoritative online presence through social media—in their geographic and topic-based communities.

Head to the social media marketing course > >

2. Social media marketing strategy course (SkillShare)

This course is brought to you by Living to Roam, an e-learning destination for businesses and marketers of all levels.

Title: Social Media Marketing: How to Create an Impactful Strategy for Any Business(If you have trouble with this link, open it in an incognito window.)Format: Video Length: 2 hoursCost: Free *with free seven-day trial of SkillShare*

The instructor of this course is Living to Roam’s founder Maggie Stara, a social media and digital marketing consultant with a background in organizational psychology. She uses her big-picture mindset to teach you how to develop a holistic social media marketing strategy based on your long-term business objectives, and to break it down into measurable, achievable steps.

You’ll learn how to:

Audit your current strategy and identify what tactics to amplify, continue, or stop. 
Find, assess, and learn from your competitors’ strategies on each network.
Prioritize tactics and allocate resources to drive your marketing objectives.
Tailor your strategy to the unique skillsets of your team. 
Document and report on the analytics of your social media strategy.
This course is good for:

Social media marketers and managers of mid-size or larger organizations looking to streamline and scale their social media marketing efforts.

Go to the social media strategy course > >If you have trouble with this link, open in an incognito/private browsing window.

3. Social listening course (Sprout Social)

This course comes from Sprout Social, a social media management software provider known for its intuitive, easy-to-use web and mobile platform.

Title: Social Listening: Your Launchpad to Success on Social mediaFormat: WrittenLength: 33 minutesCost: Free

Social media optimization isn’t solely about looking at your data and making tweaks. Since social media is a vast world where people can express opinions and emotions, there is a lot more to the picture. This is where social listening is important, and why I’ve included this course on my list. 

With this course, you’ll learn:

The difference between social media monitoring and social media listening
How to use social listening for brand health, industry insights, competitor analysis, campaign analysis, and event monitoring 
In-depth coverage of social listening strategies and use cases using real brands.
How small businesses can use it to establish thought leadership, reach top audiences, identify the best influencers, increase reach in local regions, and beat big brands 
Who this course is good for:

Small businesses and social media marketers looking to build a community around their brand, stay ahead of the curve, and maintain a positive reputation.

Go to the social listening course > >

4. Facebook advertising & social selling courses (Facebook)

This course comes to you from Facebook, the world’s largest social media channel with the widest age range of users than any other platform.

Title: Facebook Blueprint: Start Your Advertising JourneyFormat: Text with visualsLength: 1-2 hoursCost: Free

Facebook Blueprint is a free learning hub with a series of step-by-step tutorials on marketing and advertising effectively through Facebook and Instagram. The tutorials are short and modular, which Facebook will mix and match depending on your learning goal.

While it doesn’t get into strategic approaches, its the best place to find the most current information. Plus, you need to learn how to walk before you start looking at dance moves. Amiright?

In the “Start advertising from your page” track, you’ll learn how to set up Facebook ads, including how to:

Select the right campaign objectives for your business goals.
Choose the right audience type to target.
Select placement targeting and budget method.
Use Facebook Ads Manager to schedule, measure and analyze campaign results
In the “Sell your products online” track, you’ll learn:

How Facebook and Instagram commerce work.
How to manage inventory with product catalogs.
How to set up your shop and use Commerce Manager.

The courses are simple and straightforward. They do have some short videos within them—but these are more related to the benefits of a product or feature rather than screen recordings or tutorials.

Who this course is good for:

Business owners, marketers, and entrepreneurs looking to get started with Facebook ads or sell directly through the Facebook platform.

Go to the Facebook advertising course > >Under “Select a topic to get started,” choose “Start your advertising journey.”

5. Social media influencer marketing mini-course (Later)

This course is brought to you by Later, a leading visual marketing platform for Instagram, Facebook, Twitter, and Pinterest. 

Title: Influencer Marketing 101: From Zero to HeroFormat: Video & textLength: 20 minCost: Free

Social media influencers may be more accessible than major celebrities, but that doesn’t mean that landing an influencer collaboration is a walk in the park. In fact, some of us don’t even know how to get to the park. Or maybe even what park we’re going to…

This course provides you with an actionable outline for how to get started and then walks you through the essentials of a successful influencer marketing strategy:

Setting your goal and planning your campaign.
Finding the best influencer for your goal and audience. 
Reaching out to the influencer. 
Creating the campaign brief.
Tracking the ROI of your campaign.
There is a short video for each of the five steps above, each one with additional free resources, tools, and templates. 

The instructor of the course, Gretta van Riel, is the founder of Hey Influencers, the world’s first influencer relationship management platform.

Who this course is good for

Business owners or marketers looking to reach a wider but still relevant audience through influencer marketing.

Go to the influencer marketing course > >

6. TikTok marketing course (Udemy)

With the relative newness of TikTok as well as its infiltration into daily life, it only felt right to include a TikTok-specific course in this list.

Title: How To Use TikTok for Business (Beginner to Advanced)Format: VideoLength: 1h 45 minCost: Free

What’s unique about TikTok is that it’s sort of a super social platform. It doesn’t just connect users; the ways users interact with one another is what fuels the platform itself.

So to successfully market and advertise on TikTok, the approach is slightly different. And Scott Clary, founder of ROI Overload and host of the Success Story Podcast, addresses that in his course.

You’ll get the tips and tools to get on, grow on, and generate leads and sales on, TikTok. Includes:

A complete TikTok walkthrough—from setting up your profile to recording a duet.
How to integrate TikTok into your content marketing strategy and create great videos.
Strategies and best practices to optimize for TikTok’s algorithm.
Advanced TikTok marketing strategies including influencer campaigns, ads, and analytics.
Who this course is good for:

Anyone looking to promote their business, personal brand, or products with video marketing via TikTok.

Go to the TikTok marketing course > >

7. Inclusive social media marketing (Ragan)

Confession: This is not actually a course—BUT it’s a well-pritten guide by the Ragan Communications Social Media Council.

Title: Best Practices for Inclusive Social MediaFormat: Written with screenshots (pdf)Length: 17 minutesCost: Free

While there are many free courses out there on diversity and inclusion, I liked how this guide was focused on social media. The introduction to this guide gives a solid taste of what to expect:

Creating social media campaigns that are sensitive to diversity and inclusion sounds like it should be a slam-dunk for a pro communicator. Choose images with a mix of racial and gender identities, avoid using racial and ethnic stereotypes, and you’re good to go—right?

Not so fast. There are subtleties in how you craft social posts that showcase your organization’s commitment to diversity, equity and inclusion (DE&I)—and not just pay it lip service.

It then goes on to give nuanced tips on how to actually demonstrate diversity, equity, and inclusion in your social media content. 

 It covers:

How to show authentic support for diversity and inclusivity.
Tips on how your supportive content can make a greater impact.
How to create not performative posts but purposeful posts that are part of a larger initiative.
Questions to ask before publishing a post.
Ways to make your content more accessible.
Who this course is good for:

Everyone.

Go to the inclusive social media marketing guide > >

8. Social media advertising course (WordStream)

Course name: PPC UniversityFormat: Written with visualsLength: 1-2 hoursCost: Free

While Facebook Blueprint is great, it is, of course, focused only on Facebook and Instagram ads and very tactical. So what about the more strategic aspects of social media advertising? You can find that in our very own PPC University.

Between the Social Ads 101 course and Facebook Ads course, you’ll learn how to master the art and science of social media advertising.

Social Ads 101 covers:

Why social media advertising is beneficial, overall tips to succeed, and metrics to track.
Crash courses on Facebook, Instagram, LinkedIn, YouTube, Snapchat, and TikTok ads.
The basics of social selling on Facebook and Instagram.
In Facebook Ads, you’ll take a deeper dive into intermediate and advanced strategies, related to:

Costs: Choose the right budget strategy and optimize your account to maximize spend.
Campaigns: Use different ad types and build powerful audiences.
Content: Write great Facebook ads and get tips and tools for ad creative.
Competitors: Use a full-funnel strategy to take down your competitors.
Who this course is good for:

Social media marketers looking to start a paid strategy, or PPC advertisers looking to improve their strategy and ROI.

Go to the social advertising course > >

Get started today with these free social media marketing courses

So there you have it—a list of free social media marketing courses that are worth your time. Hopefully, you also find them to be relevant, interesting, actionable, and overall, a good online learning experience.

Local Social Media Marketing Lab (LOCALiQ)
How to Create an Impactful Social Media Strategy for Any Busines (Living to Roam)
Social listening: Your Launchpad to Success on Social Media (Sprout Social)
Start Your Online Advertising Journey (Facebook)
Influencer Marketing 101: From Zero to Hero (Later)
How To Use TikTok for Business (Udemy)
Best Practices for Inclusive Social Media (Ragan)
PPC University: Social advertising 101 (WordStream)
Have any recommendations? Let me know in the comments below!

Reliance Steel (RS) Sees Hammer Chart Pattern: Time to Buy?

This story originally appeared on Zacks

Reliance Steel & Aluminum Co. RS has been struggling lately, but the selling pressure may be coming to an end soon. That is because RS recently saw a Hammer Chart Pattern which can signal that the stock is nearing a bottom.

– Zacks

What is a Hammer Chart Pattern?A hammer chart pattern is a popular technical indicator that is used in candlestick charting. The hammer appears when a stock tumbles during the day, but then finds strength at some point in the session to close near or above its opening price. This forms a candlestick that resembles a hammer, and it can suggest that the market has found a low point in the stock, and that better days are ahead.Other FactorsPlus, earnings estimates have been rising for this company, even despite the sluggish trading lately. In just the past 60 days alone 2 estimates have gone higher, compared to none lower, while the consensus estimate has also moved in the right direction.Estimates have actually risen so much that the stock now has a Zacks Rank #1 (Strong Buy) suggesting this relatively unloved stock could be due for a breakout soon. This will be especially true if RS stock can build momentum from here and find a way to continue higher of off this encouraging trading development. You can see the complete list of today’s Zacks #1 Rank stocks here.
Tech IPOs With Massive Profit Potential
In the past few years, many popular platforms and like Uber and Airbnb finally made their way to the public markets. But the biggest paydays came from lesser-known names.
For example, electric carmaker X Peng shot up +299.4% in just 2 months. Think of it this way…
If you had put $5,000 into XPEV at its IPO in September 2020, you could have cashed out with $19,970 in November.
With record amounts of cash flooding into IPOs and a record-setting stock market, this year’s lineup could be even more lucrative.See Zacks Hottest Tech IPOs Now > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Reliance Steel & Aluminum Co. (RS): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research

SEC Chairman Lays Out Crypto Market Agenda in Senate Testimony

U.S. SEC Chairman Gary Gensler spoke to a Senate Committee about the U.S. markets and listed several areas of focus with respect to the crypto markets.

– be[IN]crypto

United States Securities and Exchange Commission (SEC) Chairman Gary Gensler, in a testimony before the U.S. Senate, offered some insight into how he envisions crypto regulations will look. Gensler included that most crypto platforms will need to register with the SEC.Gensler says that his opinions are only that of his own and do not represent other members of the SEC. He opened his statement by saying that the U.S. holds an impressive 38% of the global capital markets, which cannot be taken for granted.He then proceeded to list some broad themes which represent the SEC’s agenda, namely market structure, predictive data analytics, issues and issuer disclosure, and investment management. The SEC head also admitted that today’s regulation is not in keeping with the pace of technological development, indirectly pointing to the likes of Robinhood and other crypto trading platforms.Under the market structure, Gensler also devoted some time to talking specifically about the crypto market. He believes that many participants are operating outside regulations that protect investors and guard against illicit financial activity.Gensler also noted that the agency is working with the U.S. Commodity and Futures Trading Commission, the Federal Reserve, Department of Treasury, the Office of the Comptroller of the Currency, and other members of the President’s Working Group on Financial Markets. All of these groups have discussed cryptocurrency regulation.He calls for platforms and projects to talk to the SEC and says that there could be several hundreds of tokens that likely qualify as securities. Lastly, he issued an ultimatum — these assets would have to register with the SEC if they are indeed securities.

Crypto regulations take form

The SEC Chairman spoke before the Senate Committee on Banking, Housing, and Urban Affairs, which has previously discussed the cryptocurrency market. The ranking member of the committee is Senator Pat Toomey — who recently showed support for the crypto market during the debate over crypto regulation in the infrastructure bill.Gensler has called the crypto market a “Wild West” before, and he did again in his speech, emphasizing that the U.S. can do better. With investor protection and other gaps in mind, the SEC is focusing on the offer and sale of crypto assets, trading and lending platforms, stablecoins, investment vehicles like ETFs, and crypto asset custody.The points made in Gensler’s testimony, the work put in by several regulatory bodies, and the general sentiment of regulators makes it clear that regulation is on the horizon.
This story was seen first on BeInCrypto

3 Ways Companies Can Address The Digital Divide

3 Ways Companies Can Address The Digital Divide

The fruits of digital innovation are not shared equally. An invisible but very real digital divide separates those of us who’ve gotten ahead in the information age and those of us in danger of being left behind.Some aspects of the digital divide have persisted for years or decades. Take broadband access. According to the FCC’s Eighth Broadband Progress Report, 19 million Americans—6% of the population—lack reliable broadband access at threshold speeds. About a quarter of all rural Americans lack reliable broadband.

Other aspects have deepened or arisen anew amid the Covid-19 pandemic. Millions of office-bound U.S. professionals switched to remote work virtually overnight as the pandemic set in. Many continue to work remotely; some may never set foot in a shared office again. Yet millions of others had no choice but to continue working in-person, often at great personal risk. For them, the professionals’ daily drudgery of Zoom meetings and Slack chats was and is a pleasant but distant dream.

As the pandemic era shades into something resembling normalcy, employers and other stakeholders across the U.S. and beyond are stepping up to address the digital divide. It’s difficult, ongoing work, but these efforts offer some reason for optimism.

1. Investing in Digital Healthcare Solutions
As the pandemic set in, U.S. regulators relaxed long-standing restrictions on telehealth services. Providers cheered the move as heralding a new era in U.S. healthcare delivery—one where patients would no longer need to travel for hours to access specialty or even routine care in person.

The rise of telehealth and digital healthcare apps is particularly promising for behavioral health providers capable of delivering high-quality remote care in the right regulatory environment. Digital behavioral health investment has skyrocketed in the pandemic era, notes Stuart Archer, CEO of Dallas-based Oceans Healthcare. But in spite of sensible pandemic reforms, that regulatory environment remains elusive.

“Forward-thinking providers must continue to advocate for meaningful payment reform and enforcement of parity laws that support our ability to deliver this essential care,” says Archer. “We must also invest in new ways to integrate digital tools into the delivery of in-person care—before, during and after treatment.”
2. Subsidizing High-Speed Home Internet for Employees
The early pandemic shift to remote work was smoother than many employers feared because many white-collar employees already had high-speed home internet and the other “must-haves” of a productive home office. But these capabilities weren’t universally shared; many ill-equipped employees languished.
In response, some employers have gone above and beyond to equip their employees with high-speed home Internet. Costly as it is to cover the cost of installing and maintaining enterprise-grade broadband in a home environment, these employers treat it as a necessary business expense in a future that doesn’t distinguish between “home” and “the office.”
“Businesses are navigating new territory when it comes to expenses related to working from home,” Analisse Dunne, people operations manager at Nulab, tells SHRM. “It’s more important than ever to ensure that workers have the equipment and resources they need to get their job done.”
3. Offering Affordable Financial Solutions for the Unbanked
More than 5% of U.S. households still lack a bank account. In fiscal policy parlance, they’re unbanked.
These Americans face a litany of direct and indirect costs, including predatory interest on credit products like payday loans and fees on check-cashing services. Because most of the unbanked are in the bottom quartile of U.S. earners, these costs fall on those who can least afford them.
Fortunately, the financial industry is experiencing a wave of innovation that’s bringing affordable, scalable money management solutions to this underserved cohort. Using cash transfer apps like PayPal and Venmo and paycheck advance apps like Brigit, consumers can now manage their finances without relying on predatory lenders or hoarding physical cash. As these solutions become more sophisticated and user-friendly, the share of unbanked U.S. households will continue to decline. 
The Digital Divide Won’t Close Itself
The digital divide took years to evolve to its present state. It certainly won’t close itself, unless by “close itself” we mean “close in response to concerted, urgent action by those with a stake in a more equitable digital future.”
Fortunately, those stakeholders are doing important work to address the digital divide right now. They’re investing in digital healthcare delivery solutions in an effort to modernize a vast and essential swath of the economy. They’re providing teams with enterprise-grade Internet in the comfort of home. They’re delivering badly needed digital finance solutions for people left out of the global monetary system.

SilverBow Resources (SBOW) Stock Sinks As Market Gains: What You Should Know

This story originally appeared on Zacks

SilverBow Resources (SBOW) closed at $21.99 in the latest trading session, marking a -1.87% move from the prior day. This move lagged the S&P 500’s daily gain of 0.23%.

– Zacks

Heading into today, shares of the energy company had gained 31.67% over the past month, outpacing the Oils-Energy sector’s loss of 1.34% and the S&P 500’s gain of 0.65% in that time.SBOW will be looking to display strength as it nears its next earnings release. On that day, SBOW is projected to report earnings of $1.71 per share, which would represent year-over-year growth of 394.83%. Meanwhile, the Zacks Consensus Estimate for revenue is projecting net sales of $73 million, up 59.74% from the year-ago period.SBOW’s full-year Zacks Consensus Estimates are calling for earnings of $5.72 per share and revenue of $312 million. These results would represent year-over-year changes of -71.82% and +75.89%, respectively.Investors should also note any recent changes to analyst estimates for SBOW. These recent revisions tend to reflect the evolving nature of short-term business trends. As such, positive estimate revisions reflect analyst optimism about the company’s business and profitability.Research indicates that these estimate revisions are directly correlated with near-term share price momentum. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has moved 58.24% higher. SBOW is currently sporting a Zacks Rank of #1 (Strong Buy).Looking at its valuation, SBOW is holding a Forward P/E ratio of 3.92. This valuation marks a discount compared to its industry’s average Forward P/E of 8.83.The Oil and Gas – Exploration and Production – United States industry is part of the Oils-Energy sector. This group has a Zacks Industry Rank of 34, putting it in the top 14% of all 250+ industries.The Zacks Industry Rank gauges the strength of our individual industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.You can find more information on all of these metrics, and much more, on Zacks.com.
Tech IPOs With Massive Profit Potential: Last years top IPOs surged as much as 299% within the first two months. With record amounts of cash flooding into IPOs and a record-setting stock market, this year could be even more lucrative. See Zacks’ Hottest Tech IPOs Now > >Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report SilverBow Resources Inc. (SBOW): Free Stock Analysis Report To read this article on Zacks.com click here.