Hubspot and Howard University partner for Center of Digital Business

The age of digital transformation will make demands on people entering the digital workforceB, and with that in mind Howard University and Hubspot recently announced building upon their current relationship with the launch of a Center of Digital Business that will be located within the Business School and is part of a five-year commitment that…

Repurposing an internal digital ad solution for client use

The popular saying that ‘necessity is the mother of invention’ has been confirmed in the martech world, where forced innovation has led to the launch of new processes, products and platforms.  For example, Digital Remedy, a digital marketing services provider, recently launched the AdReady+ self-service platform for digital advertising management, targeted to independent marketing agencies.…

Is your transformation strategy really a strategy?

Business strategy traditionally has been created by senior executives and handed down like tablets of the law. The ubiquitous five-year plan worked fine, mostly, when the pace of change was slower, when it was easier for companies to spot competition coming, and when disruption wasn’t really a thing. That doesn’t cut it today.  Not only…

How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily. This…

Don’t miss Search Marketing Expo online December 8-9

Are you and your search marketing colleagues asking these difficult questions as you plan for 2021? How can my organization win new customers?Where can I eliminate PPC campaign waste?What’s the secret to SEO success in 2021?Get actionable answers to these and more essential SEO and SEM challenges at Search Marketing Expo, online December 8-9.Your $249 All Access…

Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program…

Virtual events are here to stay: and they’re a digital channel

“This has been an interesting year on the events front in lots of ways.” Some British understatement from Chris Wickson, the co-founder and former CEO of U.K.-based B2B events and lead capture vendor Akkroo. Akkroo was acquired by B2B demand orchestration platform Integrate in April, 2019, and Wickson now serves as Integrate’s GM for events…

In-video engagement as an alternative to ads

Video is a key channel marketing channel, but traditional advertising strategies are not always the best choice. “[Pre-roll and post-roll] video campaigns can be effective but often there just simply isn’t enough time for the product to be displayed for the consumer to want to make a purchase,” said Hank Frecon, CEO of Source Digital…

Finding value through negotiation with martech vendors

Many marketing teams are preparing to negotiate software contracts that expire on Dec. 31, or are already in the middle of doing so, and this in a climate where marketers are looking for quick wins, and vendors are more eager than ever to secure customer success and loyalty.  How should martech purchase teams negotiate the…