The digital marketing forecast for 2021

The digital marketing forecast for 2021

30-second summary: The team at PowerChord, Inc., offers insight into key digital and marketing trends they expect to impact the marketplace in 2021. Evolving digital technologies will create more opportunities than ever to create a seamless customer journey. Savvy brands must take advantage of the latest opportunities to target customers and build online relationships in…

Delivering digital ROI – how to measure your success

Delivering digital ROI – how to measure your success

30-second summary: Budgets are under even more pressure than usual so it’s important to target tech investment where it will quickly achieve bottom-line impact and ROI. 98% of consumers leave websites without converting – addressing this dire statistic is key to digital success. Personalization and experimentation will help and models such as Forrester Consulting’s Total…