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inside-influence-ep06:-amisha-gandhi-from-sap-on-the-power-of-mutual-value-in-b2b-influencer-marketing

Inside Influence EP06: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing

The latest edition of Inside Influence: What’s working and what’s not inside the world of B2B Influencer Marketing, features B2B Influencer Marketing “OG”, Amisha Gandhi, VP Influencer Marketing & Communications at SAP. At TopRank Marketing, we’ve had the pleasure of working with Amisha for several years on a variety of influencer marketing programs from the…

adobe’s-rani-mani:-5-tips-for-creating-your-b2b-influencer-marketing-love-affair-#mpb2b

Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair #MPB2B

Rani Mani, head of global employee advocacy at Adobe* delivered an impassioned presentation filled to the brim with B2B influencer marketing insights, with a special focus on how the best influencer relationships are in essence not that different from successful personal relationships. Rani explained how she’s come to have a love affair with influencer marketing,…

inside-influence:-jen-holtvluwer-from-spiron-on-award-winning-b2b-influencer-marketing

Inside Influence: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing

When we conducted our research for the 2020 State of B2B Influencer Marketing Report, we found what the most successful B2B marketers have in common. They: Have a Documented Influencer Marketing Strategy Engage in Always-On Influencer Engagement Have a Centralized Influencer Program Use Software to Identify Influencers Rely on Experts and Analysts Use Blogs as…

inside-influence-ep09:-brian-solis-from-salesforce-on-how-b2b-influence-adds-value-to-customers

Inside Influence EP09: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers

According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there’s one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The…

inside-influence-ep08:-srijana-angdembey-from-oracle-on-how-influence-creates-better-b2b-customer-experiences

Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution. In fact, 74% of marketers…

14-expert-b2b-influencer-marketing-predictions-for-2021

14 Expert B2B Influencer Marketing Predictions for 2021

What will B2B influencer marketing look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world eventually arrives? To help answer these questions we’ve gathered top B2B influencer marketing insights from both industry experts and our own team, and present our look at their predictions for 2021. Let’s jump…

inside-influence-ep07:-pierre-loic-assayag-from-traackr-on-influencer-marketing-technology

Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology

Scrow: A conjunction of “scale” and “grow”, which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show about what’s working and what’s not inside the world of B2B Influencer Marketing. When B2B marketers…

7-keys-to-successful-b2b-influencer-marketing-#mpb2b

7 Keys To Successful B2B Influencer Marketing #MPB2B

MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “New Research: How to be Successful With Influencer Marketing.” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you’ve got to…