Showing: 1 - 5 of 5 Results
AI Weekly: AI-driven optimism about the pandemic’s end is a health hazard

AI Weekly: AI-driven optimism about the pandemic’s end is a health hazard

As the pandemic reaches new heights, with nearly 12 million cases and 260,000 deaths recorded in the U.S. to date, a glimmer of hope is on the horizon. Moderna and pharmaceutical giant Pfizer, which are developing vaccines to fight the virus, have released preliminary data suggesting their vaccines are around 95% effective. Manufacturing and distribution…

Understanding The Searching Trends of Coronavirus

Understanding The Searching Trends of Coronavirus

The Google Trends chart below is an indication of the searching behavior for the Coronavirus and related terms. As you can see, the interest within the USA started roughly around the same time the first the WHO (World Health Organization) was alerted something was going on China. Below is a Timeline of events, according to…

How web-based AR can help retailers boost customer engagement and sales

How web-based AR can help retailers boost customer engagement and sales

30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of…

Marketers’ big test on Black Friday and beyond

Marketers’ big test on Black Friday and beyond

30-second summary: The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot traffic is expected to convert to online traffic, and given the rise of digital shopping holidays like Travel Tuesday, Small Business Saturday and Cyber Monday, there is opportunity for every…

How marketers can manage risk and save projects during the pandemic and beyond

How marketers can manage risk and save projects during the pandemic and beyond

30-second summary: Following months of business turmoil, marketers are under more pressure to deliver than ever before. Each and every project needs to be a success and deliver noticeable return on investment Marketers need instant access to real-time performance metrics. Operating on information that is outdated – even by a day or two – can…