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10-quotes-to-enrich-your-customer-experience

10 Quotes to Enrich Your Customer Experience

Studying the impact of innovation on business and society 10 Quotes to Enrich Your Customer Experience Mercí Thierry Spencer Transcript in French (via Google Translate): rien de tel qu’une bonne situation pour s’inspirer et partager des convictions autour de soi je vous propose une sélection de dix citations pour enrichir votre expérience client les gens…

May I Have Your Attention, No, May I Have Your Intention Please?

May I Have Your Attention, No, May I Have Your Intention Please?

Brad Stallcup, Unsplash My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the stage for someone’s passion and hard work is…

the-role-of-machine-learning-in-optimizing-ecommerce-experiences

The Role of Machine Learning in Optimizing eCommerce Experiences

This article is a synopsis of the tenth session from VWO’s Masters of Conversion webinar series featuring Selim Soytemiz, Director Online Sales at Trend Micro ANZ, and Vipul Bansal from VWO.  It’s an interesting symposium where Selim walks us through the role of machine learning in today’s eCommerce experience optimization landscape. He explains how the…

8-steps-to-achieve-personalized-ecommerce-for-better-sales

8 Steps to Achieve Personalized Ecommerce for Better Sales

Customers have come to expect personalization when they’re shopping online. They’re starting to see this as a standard service and appreciate receiving special, tailored offers.  Image Source: [1]Ecommerce personalization enables you to treat every customer like a VIP. And when customers feel like VIPs they’re more likely to stay loyal to your brand.  Ways to…

an-introduction-to-the-pacet-framework

An Introduction to the PACET Framework

At its peak maturity, experimentation is a cultural mindset that spans across organizational departments, marketing channels, and throughout executive management. The 5 pillars of an effective experimentation program Cross-organization experimentation requires a scaling strategy. It requires focused intention, a multi-pronged approach to your process, your metrics, your culture, your expertise, and your tech stack. Based…

how-to-adapt-to-the-changing-economy-and-fuel-growth-with-experimentation

How to adapt to the changing economy and fuel growth with experimentation

The once-in-a-generation shift we’ve witnessed towards online shopping has redefined everything we knew about consumer behavior. The retail industry is undergoing unprecedented changes, and only businesses that are ready to adapt will be able to set the foundation for sustained growth. One thing remains constant: Data is the core of future-proof decision making. Customers have…

how-to-prepare-for-the-future-of-travel

How to Prepare for the Future of Travel

This site https://blogs.oracle.com/marketingcloud/how-to-prepare-for-the-future-of-travel is experiencing technical difficulty. We are aware of the issue and are working as quick as possible to correct the issue. We apologize for any inconvenience this may have caused. To speak with an Oracle sales representative: 1.800.ORACLE1. To contact Oracle Corporate Headquarters from anywhere in the world: 1.650.506.7000. To get technical…

inside-influence-ep08:-srijana-angdembey-from-oracle-on-how-influence-creates-better-b2b-customer-experiences

Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution. In fact, 74% of marketers…