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Why Smart Digital Marketers Measure the Performance of Each Creative Asset

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Fuel Your CX Engine with Different Types of Data

From email marketing and marketing automation to real-time re-targeting and website optimization, marketers leverage customer experience platforms to drive one primary KPI: revenue. These tools or engines are very powerful in terms of what they can accomplish, what they can do, and who they can reach.  However, without the proper fuel, they can’t be as impactful. By…