Showing: 1 - 4 of 4 Results
b2b-marketing-news:-b2b-content-marketing-credibility-study,-linkedin’s-new-company-engagement-report,-global-social-trends-&-microsoft’s-free-ux-tool

B2B Marketing News: B2B Content Marketing Credibility Study, LinkedIn’s New Company Engagement Report, Global Social Trends & Microsoft’s Free UX Tool

Both B2B Marketers and Buyers Increasingly Sold on Conversational Marketing B2B marketing professionals have found email, online live chat, social media, and chatbots have all seen increased usage in 2020, while phone and video call use has fallen by more than 10 percent, according to recently-released B2B buyer communication survey data of interest to digital…

b2b-marketing-news:-b2b-content-gating-study,-social-ad-spend-soars,-facebook’s-new-playable-ads,-&-new-b2b-marketer-pandemic-response-insights

B2B Marketing News: B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights

Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data of interest to digital marketers. MarketingProfs Global social media ad spend jumps 56.4% in Q3…

b2b-marketing-news:-b2b-user-reviews,-instagram’s-new-branded-reels,-writing-to-reward,-&-google’s-refined-smart-bidding

B2B Marketing News: B2B User Reviews, Instagram’s New Branded Reels, Writing To Reward, & Google’s Refined Smart Bidding

Instagram turns influencer branded content on its head, giving advertisers greater control Instagram has rolled out features that will give digital marketers new branded content options for its Instagram Reels and Live products, the Facebook-owned social media platform recently announced. AdAge Write to Reward Your Reader The Harvard Business Review takes a look at the…

b2b-marketing-news:-b2b-buying-disconnect-study,-google’s-serp-video-carousels,-b2b-event-roi-data,-&-instagram’s-new-story-reactions

B2B Marketing News: B2B Buying Disconnect Study, Google’s SERP Video Carousels, B2B Event ROI Data, & Instagram’s New Story Reactions

How Can You Improve Your B2B Virtual Event’s ROI? 47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top return-on-investment (ROI) potential, followed by some 36 percent who said that making the virtual format more dynamic and interactive was a priority, according to recently-released survey data. MarketingCharts Adweek Survey Finds 40% of…