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The digital marketing forecast for 2021

The digital marketing forecast for 2021

30-second summary: The team at PowerChord, Inc., offers insight into key digital and marketing trends they expect to impact the marketplace in 2021. Evolving digital technologies will create more opportunities than ever to create a seamless customer journey. Savvy brands must take advantage of the latest opportunities to target customers and build online relationships in…

Delivering digital ROI – how to measure your success

Delivering digital ROI – how to measure your success

30-second summary: Budgets are under even more pressure than usual so it’s important to target tech investment where it will quickly achieve bottom-line impact and ROI. 98% of consumers leave websites without converting – addressing this dire statistic is key to digital success. Personalization and experimentation will help and models such as Forrester Consulting’s Total…

How web-based AR can help retailers boost customer engagement and sales

How web-based AR can help retailers boost customer engagement and sales

30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of…

Marketers’ big test on Black Friday and beyond

Marketers’ big test on Black Friday and beyond

30-second summary: The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot traffic is expected to convert to online traffic, and given the rise of digital shopping holidays like Travel Tuesday, Small Business Saturday and Cyber Monday, there is opportunity for every…

Marketers play a critical role in unifying digital transformation goals

Marketers play a critical role in unifying digital transformation goals

30-second summary: With customer interactions pushed to digital channels, marketers need to adapt. In-person customer experiences carry an unparalleled level of personalization and engagement that marketers are striving to replicate over digital channels. A company’s digital transformation plan needs to be unified and keep customers in mind at each step. By focusing on engagement and…

Can retailers have a successful holiday season without Black Friday? The short answer: Yes

Can retailers have a successful holiday season without Black Friday? The short answer: Yes

30-second summary: An early start to the online holiday shopping calls for marketers to: Address email performance and deliverability issues now. Perform data fixes to improve sender reputation. Identify small email issues that can lead to big problems. Use data from email and other marketing channels to see how subscribers are responding to messages. More…

How marketers can manage risk and save projects during the pandemic and beyond

How marketers can manage risk and save projects during the pandemic and beyond

30-second summary: Following months of business turmoil, marketers are under more pressure to deliver than ever before. Each and every project needs to be a success and deliver noticeable return on investment Marketers need instant access to real-time performance metrics. Operating on information that is outdated – even by a day or two – can…

The rise of the automation powered agency

The rise of the automation powered agency

30-second summary: The automated agency model includes a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. The perfect creative team must leverage a combination of human and machine ingenuity, a process they call “intelligent creativity.” Intelligent creativity relies on on AI, intelligent software, and automation to improve an agency’s creativity and…