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How social media influence 71% consumer buying decisions

How social media influence 71% consumer buying decisions

30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on…

Five SEO tips to dominate local search this holiday season

Five SEO tips to dominate local search this holiday season

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value. Local retailers should focus on creating in-store experiences online and pick…

Delivering digital ROI – how to measure your success

Delivering digital ROI – how to measure your success

30-second summary: Budgets are under even more pressure than usual so it’s important to target tech investment where it will quickly achieve bottom-line impact and ROI. 98% of consumers leave websites without converting – addressing this dire statistic is key to digital success. Personalization and experimentation will help and models such as Forrester Consulting’s Total…

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

30-second summary: 2020 has given consumers and brands the most digital-first holiday shopping season. Consumers are making buying decisions in the “messy middle” stages – namely, exploration and evaluation. “Cheapest” vs “best”, what’s winning consumers’ search worldwide? If you’re still looking for ways to finetune your holiday season digital strategy, we’re sharing insights about just…

Marketers’ big test on Black Friday and beyond

Marketers’ big test on Black Friday and beyond

30-second summary: The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot traffic is expected to convert to online traffic, and given the rise of digital shopping holidays like Travel Tuesday, Small Business Saturday and Cyber Monday, there is opportunity for every…

Can retailers have a successful holiday season without Black Friday? The short answer: Yes

Can retailers have a successful holiday season without Black Friday? The short answer: Yes

30-second summary: An early start to the online holiday shopping calls for marketers to: Address email performance and deliverability issues now. Perform data fixes to improve sender reputation. Identify small email issues that can lead to big problems. Use data from email and other marketing channels to see how subscribers are responding to messages. More…