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Five SEO tips to dominate local search this holiday season

Five SEO tips to dominate local search this holiday season

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value. Local retailers should focus on creating in-store experiences online and pick…

Can retailers have a successful holiday season without Black Friday? The short answer: Yes

Can retailers have a successful holiday season without Black Friday? The short answer: Yes

30-second summary: An early start to the online holiday shopping calls for marketers to: Address email performance and deliverability issues now. Perform data fixes to improve sender reputation. Identify small email issues that can lead to big problems. Use data from email and other marketing channels to see how subscribers are responding to messages. More…