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inside-influence-ep06:-amisha-gandhi-from-sap-on-the-power-of-mutual-value-in-b2b-influencer-marketing

Inside Influence EP06: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing

The latest edition of Inside Influence: What’s working and what’s not inside the world of B2B Influencer Marketing, features B2B Influencer Marketing “OG”, Amisha Gandhi, VP Influencer Marketing & Communications at SAP. At TopRank Marketing, we’ve had the pleasure of working with Amisha for several years on a variety of influencer marketing programs from the…

inside-influence:-jen-holtvluwer-from-spiron-on-award-winning-b2b-influencer-marketing

Inside Influence: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing

When we conducted our research for the 2020 State of B2B Influencer Marketing Report, we found what the most successful B2B marketers have in common. They: Have a Documented Influencer Marketing Strategy Engage in Always-On Influencer Engagement Have a Centralized Influencer Program Use Software to Identify Influencers Rely on Experts and Analysts Use Blogs as…

inside-influence-ep09:-brian-solis-from-salesforce-on-how-b2b-influence-adds-value-to-customers

Inside Influence EP09: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers

According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there’s one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The…

inside-influence-ep08:-srijana-angdembey-from-oracle-on-how-influence-creates-better-b2b-customer-experiences

Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution. In fact, 74% of marketers…

inside-influence-ep07:-pierre-loic-assayag-from-traackr-on-influencer-marketing-technology

Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology

Scrow: A conjunction of “scale” and “grow”, which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show about what’s working and what’s not inside the world of B2B Influencer Marketing. When B2B marketers…