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The digital marketing forecast for 2021

The digital marketing forecast for 2021

30-second summary: The team at PowerChord, Inc., offers insight into key digital and marketing trends they expect to impact the marketplace in 2021. Evolving digital technologies will create more opportunities than ever to create a seamless customer journey. Savvy brands must take advantage of the latest opportunities to target customers and build online relationships in…

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

30-second summary: 2020 has given consumers and brands the most digital-first holiday shopping season. Consumers are making buying decisions in the “messy middle” stages – namely, exploration and evaluation. “Cheapest” vs “best”, what’s winning consumers’ search worldwide? If you’re still looking for ways to finetune your holiday season digital strategy, we’re sharing insights about just…