Showing: 1 - 5 of 5 Results
humanly-possible:-a-lifescale-approach-to-scaling-your-life-toward-creativity-and-happiness

Humanly Possible: A LifeScale Approach to Scaling Your Life Toward Creativity and Happiness

I’ve known Bryan Kramer and Courtney Smith Kramer for many years now. We’ve become real world friends, plus our families spend time together. Truth is, it’s never enough time. Bryan invited me to be on his podcast, “Humanly Possible.” What a special time. I’d like to share it with you. IN THIS EPISODE: Persuasive design…

inside-influence:-jen-holtvluwer-from-spiron-on-award-winning-b2b-influencer-marketing

Inside Influence: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing

When we conducted our research for the 2020 State of B2B Influencer Marketing Report, we found what the most successful B2B marketers have in common. They: Have a Documented Influencer Marketing Strategy Engage in Always-On Influencer Engagement Have a Centralized Influencer Program Use Software to Identify Influencers Rely on Experts and Analysts Use Blogs as…

inside-influence-ep09:-brian-solis-from-salesforce-on-how-b2b-influence-adds-value-to-customers

Inside Influence EP09: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers

According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there’s one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The…

inside-influence-ep08:-srijana-angdembey-from-oracle-on-how-influence-creates-better-b2b-customer-experiences

Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution. In fact, 74% of marketers…

inside-influence-ep07:-pierre-loic-assayag-from-traackr-on-influencer-marketing-technology

Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology

Scrow: A conjunction of “scale” and “grow”, which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show about what’s working and what’s not inside the world of B2B Influencer Marketing. When B2B marketers…