Showing: 1 - 10 of 28 Results
q&a-with-zynga-and-gsn-games:-accelerating-growth-with-app-bidding

Q&A with Zynga and GSN Games: Accelerating growth with app bidding

This article is part of a Gaming Insights series paid for by Facebook. Bidding is a hot topic in app monetization, and with the upcoming impact of iOS 14 changes, it’s more important than ever for developers and publishers to understand its benefits. We spoke with Brian Truman at GSN Games and Phil Suh at…

the-downfall-of-adtech-means-the-trust-economy-is-here

The downfall of adtech means the trust economy is here

TechCrunch is part of Verizon Media. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Your personal data that may be used Information about your device and internet…

relationships,-relevance,-and-content-marketing-for-banks:-shondell-varcianna-on-marketing-smarts-[podcast]

Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

In this episode of Marketing Smarts, I talk with Shondell Varcianna, owner of content management agency Varci Media, about how banks, mortgage companies, and other financial institutions can create content that serves (and grows) their audience. I invited Shondell to Marketing Smarts to talk about what makes financial services content marketing different, and what banks, mortgage…

Supernormal brings AI-powered asynchronous video messaging to remote teams

Supernormal brings AI-powered asynchronous video messaging to remote teams

Zoom became one of this year’s big success stories for real-time video communications, as the rapid shift to remote work forced businesses to rethink their operations. Now a new startup is setting out to become the go-to platform for asynchronous video communications. There is no shortage of non-real-time communication tools that allow globally distributed teams to…

How Mark Kelly used conversational AI to help win a Senate seat

How Mark Kelly used conversational AI to help win a Senate seat

Conversational artificial intelligence has rapidly smartened and scaled since chatbots first entered mainstream social media in 2016. The first few iterations of chatbots on Facebook Messenger were simple, enabling restaurant reservations, flower deliveries, and other structured calls to action. Now, roughly one U.S. presidential term later, conversational experiences are increasingly intuitive. The AI technologies behind…

How Important is Content for SEO?

How Important is Content for SEO?

Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that kind of defeats the purpose doesn’t it!? …

What is Digital Transformation?

What is Digital Transformation?

 Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed by this large-scaled effort. Automation and artificial intelligence are key components of digital transformation to complete tasks quickly.    Traditional manual processes lack…

Toronto Companies are Investing in SEO to Survive COVID-19

Toronto Companies are Investing in SEO to Survive COVID-19

Why Should Your Company Invest in SEO to Survive COVID-19?  There are many reasons why SEO strategy and implementation can be a valuable investment during COVID-19. Although some businesses may be facing hard times, SEO can be an important part of your marketing arsenal year-round. Regardless of the volatile economy, now is not the time to pause your business’ SEO efforts.   Especially in…

How has COVID-19 Shifted Digital Marketing?

How has COVID-19 Shifted Digital Marketing?

As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. While many industries have already made commendable come-backs from the crippling impacts of the first couple months of the global public health crisis, there have been longer lasting – potentially permanent –…