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Brian Solis keynotes NG Retail Digital Summit to Explore the New Trajectory for Retail

Join Our Mailing List You have Successfully Subscribed! Stay Connected Instagram briansolis Thinking back to a pre-pandemic time when #Lifesca In January 2020, my friend Arnaud Grobet invited m This made my heart smile. đź’— One of the best thi This was shared with me. Is it a candidate for bes #happythanksgivng #happythanksgiving2020 #2020 This…

Think big, shop small: How to rev up your small business holiday marketing strategy

Think big, shop small: How to rev up your small business holiday marketing strategy

The events of 2020 have been far from kind to small businesses, with some reports estimating 25-36% could close permanently as a result of COVID-19. In hopes of salvaging small businesses, nearly 83% of consumers would now rather shop at small, local businesses than a big corporation. As small businesses ramp up their holiday marketing…

Like everything in 2020, the best Black Friday social media campaigns look different this year

Like everything in 2020, the best Black Friday social media campaigns look different this year

For many, holidays bring out traditions. Halloween? Getting all dressed up for the company party. But, not this year. Thanksgiving? Tables full of food and not an empty seat in the house. But, not this year. Black Friday? Overflowing carts, yet still stressing out about the perfect gift. Definitely this year…but, it’s going to be…

Hello from the outside: Exploring the great outdoors while staying close-to-home

Hello from the outside: Exploring the great outdoors while staying close-to-home

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. With travel and tourism down due to the pandemic, people are leaning…

Retail Just Experienced Its Ctrl-Alt-Del Moment

Retail Just Experienced Its Ctrl-Alt-Del Moment

Denyse Drummond-Dunn explores the state and future of retail in Customer Think—features Brian Solis. Will the future of retail be without physical outlets? Brian Solis wrote a great article also in early 2017 on the “11 Trends Shaping The Future Of Retail” based on a presentation he wrote back in 2015! However, despite their age, I feel…

15 wicked good Halloween Facebook post ideas

15 wicked good Halloween Facebook post ideas

Looking for Halloween marketing ideas? Facebook is a fantastic way to reach customers with targeted messages that endear them to your brand and motivate likes, follows, shares and sales. If you’re not sure which posts will spur engagement, you’re in the right place. Get started with the following 15 wicked good Halloween Facebook post ideas.…

How web-based AR can help retailers boost customer engagement and sales

How web-based AR can help retailers boost customer engagement and sales

30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of…

Marketers’ big test on Black Friday and beyond

Marketers’ big test on Black Friday and beyond

30-second summary: The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot traffic is expected to convert to online traffic, and given the rise of digital shopping holidays like Travel Tuesday, Small Business Saturday and Cyber Monday, there is opportunity for every…

Can retailers have a successful holiday season without Black Friday? The short answer: Yes

Can retailers have a successful holiday season without Black Friday? The short answer: Yes

30-second summary: An early start to the online holiday shopping calls for marketers to: Address email performance and deliverability issues now. Perform data fixes to improve sender reputation. Identify small email issues that can lead to big problems. Use data from email and other marketing channels to see how subscribers are responding to messages. More…